WO2013040901A1

WO2013040901A1 - Server, and network data provision method and device

Info

Publication number: WO2013040901A1
Application number: PCT/CN2012/074558
Authority: WO
Inventors: 张纪伟; 沈蓓洁
Original assignee: 中兴通讯股份有限公司
Priority date: 2011-09-19
Filing date: 2012-04-23
Publication date: 2013-03-28
Also published as: CN103001993A

Abstract

Provided are a server, and a network data provision method and device, for capturing access information about a network user and providing targeted network data to the user during the next access according to the access information. The server includes an acquisition unit configured to acquire a CDR call ticket of a user of a portal website, and a counting unit connected to the acquisition unit configured to count the CDR call tickets within a predetermined counting period and generate a counting report file containing first access information about the user, wherein the first access information is used, when the user accesses the portal website again, for providing first network data corresponding to the first access information and second network data requested for accessing by the user this time. The technical solution provided by the present invention can provide network data of interest to the user in a targeted way regarding the previous access habits and interest hotspots of the user.

Description

Server, network data providing method and device

The present invention relates to the field of service products in the communications industry, and in particular, to a server and network data providing method and apparatus. Background technique

In the era of mobile Internet, a wide range of Internet access methods enable users to be surrounded by the Internet anywhere. While serving users, they can deeply explore potential users' needs, understand user access habits, and provide targeted advertisements or webpages. Service, use eyeball attention and attention to provide online or non-online derivative services, is a business innovation hotspot for telecom operators or portals, but has not yet proposed relevant solutions for providing users with relevant access data and interest hotspots. . Summary of the invention

The present invention provides a server and a network data providing method and apparatus for solving the problem that the prior art cannot provide corresponding network data for a user's access habits and interest hotspots.

In order to achieve the object of the present invention, according to an aspect of an embodiment of the present invention, a server is provided, which adopts the following technical solutions:

The server includes: an obtaining unit, configured to obtain a CDR bill of the portal user; and a statistic unit, a connection obtaining unit, configured to count the CDR bills in the predetermined period, and obtain a statistical report file including the first access information of the user, The first access information is used to provide the user with the first network data corresponding to the first access information and the second network data that the user requests to access at the time when the user accesses the portal again.

The above server is a web server, and includes: a storage unit, which is set to store the user before the visit Asking the second access information of the portal; and updating the unit, connecting the storage unit, and setting to update the second access information according to the first access information.

The server is an integrated service gateway server, and includes: a parsing unit, an uplink data packet that is configured to parse and control the access behavior according to the preset release condition, and a downlink data packet that is returned based on the uplink data packet; and the generating unit is set to match the preset release The downstream packet of the condition generates the CDR bill of the user.

According to still another aspect of the embodiments of the present invention, a network data providing method is provided, and the following technical solutions are adopted:

The network data providing method includes: obtaining and analyzing a user's network access behavior, and deriving the user's access information; and, according to the access information, providing the user with the access information corresponding to the access information when the user accesses the same portal website again. A network data and second network data that the user requests to access this time.

Obtaining and analyzing the user's network access behavior, and obtaining the user's access information includes: receiving the access behavior, and converting the access behavior into an uplink data packet; determining whether the uplink data packet meets the first preset release condition, and if so, releasing the uplink data And returning the downlink data packet according to the uplink data packet; and parsing the downlink data packet, determining whether the downlink data packet meets the second preset release condition, and if yes, generating the CDR policy of the user while releasing the downlink data packet, For the statistics of the CDR bills in the predetermined period, a statistical report file containing the access information is obtained.

Determining whether the uplink data packet meets the first preset release condition, and if yes, returning the downlink data packet based on the uplink data packet includes: parsing the uplink data packet, and obtaining the authentication number of the user, the peer address information to be accessed, and the user's The fee policy; reviewing the authentication number, the peer address information, and the user's charging policy, and determining whether to release the uplink data packet according to the audit result and the first preset release condition; and according to the released uplink data packet, the organization includes the first network The data and the downlink data packet of the second network data, and return the downlink data packet to the user.

Parsing the downlink data packet, determining whether the downlink data packet meets the second preset release condition, and if so, The CDR CDR of the user is generated by the statistics of the CDR CDRs in the predetermined period, and the CDR CDRs are saved according to the address of the accessed portal site. , transmitted to the portal on a regular basis, or periodically downloaded by the portal.

According to still another aspect of the embodiments of the present invention, a network data providing apparatus is provided, which adopts the following technical solutions:

The network data providing apparatus includes: an acquiring and analyzing module, configured to acquire and analyze a user's network access behavior, and obtain a user's access information; and a providing module, configured to, according to the access information, when the user accesses the same portal again, The user provides first network data corresponding to the access information and second network data that the user requests to access this time.

The obtaining and analyzing module comprises: a conversion module, configured to receive an access behavior, and convert the access behavior into an uplink data packet; the determining module is configured to determine whether the uplink data packet meets the first preset release condition, and if yes, release the uplink data packet, And returning the downlink data packet according to the uplink data packet; and the first parsing module is configured to parse the downlink data packet, determine whether the downlink data packet meets the second preset release condition, and if yes, generate the user CDR while releasing the downlink data packet The CDRs are obtained by counting CDR bills in a predetermined period to obtain a statistical report file containing the access information.

The judging module includes: a second parsing module, configured to parse the uplink data packet, and obtain the authentication number of the user, the peer address information to be accessed, and the charging policy of the user; and the auditing module, configured to verify the authentication number and the peer address Information and charging policy, and determining whether to release the uplink data packet according to the audit result; and an organization module, configured to organize the downlink data packet including the first network data and the second network data according to the released uplink data packet, and downlink data The package is returned to the user.

The above can be seen that the server, the network data providing method and the device provided by the embodiments of the present invention can provide the network users with targeted network data by capturing the access habits and interest hotspots of the network users. DRAWINGS

1 is a schematic diagram of main structures of a server according to an embodiment of the present invention;

2 is a schematic diagram of application of a server in a network system according to an embodiment of the present invention; FIG. 3 is a schematic diagram of working steps of various parts of the embodiment shown in FIG. 2 according to the present invention;

4 is a main flowchart of a network data providing method according to an embodiment of the present invention; and FIG. 5 is a schematic diagram of a main structure of a network data providing apparatus according to an embodiment of the present invention. detailed description

The embodiments of the present invention are described in detail below with reference to the drawings, but the present invention may be embodied in many different ways as defined and covered by the claims.

FIG. 1 is a schematic diagram of a main structure of a server according to an embodiment of the present invention.

As shown in FIG. 1 , the server includes: an obtaining unit 10 configured to acquire a CDR bill of a portal user; and a statistic unit 12, the connection obtaining unit 10, configured to count the CDR bills in a predetermined period, and obtain the included user a first report information of the first access information, where the first access information is used to provide the user with the first network data corresponding to the first access information and the second time that the user requests the access when the user accesses the portal again. Network data.

After the user mobile phone or other wireless terminal initiates access to a certain website by using the foregoing technical solution of the embodiment, the server performs statistics on the access behavior of the user, and obtains a statistical file including the user access information, where The access information may include a user number, a statistical period, a hotspot category of a predetermined amount of the website that the user is interested in, such as a hotspot category of the top ten items that the user is interested in, and the time of the last visit to the website. Through such targeted statistics, Knowing the user's point of interest and accessing the hotspot, the statistic table is used to provide the user with network data of interest when the user visits the portal again.

FIG. 2 is a schematic diagram of application of a server in a network system according to an embodiment of the present invention.

In FIG. 2, the first end of the server 11 is connected to the integrated service gateway server 22 via the WAPGW 26, and the second end of the server 11 is connected to the web server 13 of the portal website. The integrated services gateway server 22 is also connected to a GGSN (Gateway GPRS Support Node) 24.

In the technical solution of the embodiment, the integrated service gateway server 22 is connected to the server 11 through the gateway WAPGW 26. The integrated service gateway server 22 obtains the user authentication number for the user's access, and the information such as the peer IP address or URL to be accessed is The in-memory database establishes a flow context for this user, saves related data such as user request URLs, and audits user access behavior. According to the result of the audit, the integrated service gateway server 22 decides whether to release the access to the user, and the user access for the release is forwarded to the peer website Web server 13 through the network. Correspondingly, the integrated service gateway server 22 also reviews the downlink data packet returned by the website web server 13 according to the user access, and generates a CDR bill for the access behavior after deciding to release the data packet according to the auditing standard. The CDR bill includes important information such as the subscriber number, access start time, access deadline, access duration, destination address of the visit, URL visited, traffic size, cost of this access, and packet protocol type. The integrated service gateway server 22 stores the CDR bills in the directory of the accessed portals. Each directory with the IP address as the directory name stores only the user CDR files for accessing the website.

Preferably, the server 11 may further comprise the following two modes: 1. Integrating the server 11 in the integrated service gateway server 22; 2. Integrating the server 11 in the website web server 13. specific:

Manner 1: The server 11 is integrated in the integrated service gateway server 22, that is, the server 11 is the integrated service gateway server 22. At the same time, the integrated service gateway server 22 further includes: a parsing unit (not shown), configured to parse and according to the pre- The uplink data packet for controlling the access behavior and the downlink data packet for returning the uplink data packet are set; the generating unit (not shown) is configured to generate the CDR bill of the user for the downlink data packet that meets the preset release condition.

In the second embodiment, the server 11 is integrated into the website web server 13, that is, the server 11 is a web server 13 , and the website web server 13 further includes: a storage unit (not shown), which is set to store the user before accessing the portal. Second access information of the website; and update order The storage unit is connected to the storage unit and is configured to update the second access information according to the first access information. FIG. 3 is a schematic diagram showing the working steps of each part of the embodiment of FIG. 2 according to the present invention.

Referring to FIG. 3, in this implementation, the working steps of each part in the foregoing embodiment are: Step 201: A request for a website data initiated by a user's mobile phone or a wireless terminal is processed by the GGSN device 24 inside the mobile network. Forwarded to the integrated services gateway server 22.

Step 202: The integrated service gateway server 22 parses the user authentication number, the peer IP address or the URL to be accessed, and the like by the charging system (not shown) to obtain the uplink data packet sent by the GGSN device 24. The charging policy establishes a flow context for the user in the in-memory database, saves related data such as the user request URL, and audits the user access behavior.

Step 203: After reviewing the user's billing balance audit and the destination address or URL accessed by the user data packet, the integrated service gateway server 22 determines whether to release the data packet, and passes the request data packet to the released data packet. The network forwards to the peer website web server 13.

Step 204: The destination website Web server 13 queries the user's previous access habits from the in-memory database according to the user number in the request packet, and organizes the webpage data and the user behavior hotspot related data.

Step 205: The website of the website Web server 13 returns the organized data to the integrated service gateway server 22 through the network.

Step 206: The integrated service gateway server 22 parses the received data packet, and combines the other information of the user stored in the local in-memory database to perform protocol analysis, fee analysis, content analysis, and content auditing.

Step 207: The integrated service gateway server 22 returns the analyzed returned data packet to the GGSN device 24, and returns to the user's mobile phone or other wireless terminal through the GGSN device 24.

Step 208: After the integrated service gateway server 22 returns the data to the GGSN device 24, the user accesses the network to generate a CDR bill. The CDR bill contains the user number and access Important information such as start time, access deadline, access duration, destination address of access, URL accessed, traffic size, cost of this visit, and packet protocol type. The integrated service gateway server 22 periodically (generally every 5 minutes), quantitatively generates (CDR records up to 5000) CDR bill files. The CDR bill file is stored in the portal directory of the visited website. Each directory with the IP address as the directory name only stores the user CDR file for accessing the website.

Step 209: The server 11 periodically downloads the CDR bill file in the portal directory of the integrated service gateway server 22 into the local directory by FTP.

Step 210: The server 11 reads the CDR file of the user in the directory into the database, and performs periodic classification and statistics on the access records of the users in the database, and calculates the access mode of the user within a certain period of time, and accesses a preset number of hotspot directions to generate User behavior statistics report file. The file contains information such as this user number, statistical period, access hotspots for the preset number of items during the week, and last access time.

Step 211: The server 11 synchronizes the generated statistical report file to each website Web server 13 through FTP.

Step 212: After obtaining the statistical report file, the website web server 13 updates the access hotspot data of the user in the in-memory database by using the access information in the statistical report file. The next time the user visits the portal again, the portal will organize the corresponding data to be returned to the user according to the user's access behavior; the website web server 13 can also periodically select and organize the relevant network data of the user hotspot, and actively distribute the data to the user. on the phone.

4 is a main flowchart of a network data providing method according to an embodiment of the present invention; as shown in FIG. 4, the network data providing method includes:

Step 42: Obtain and analyze the user's network access behavior, and obtain the user's access information; and

Step 44: According to the access information, when the user accesses the same portal again, the first network data corresponding to the access information and the second network requested by the user are requested to be provided to the user. According to.

In the technical solution of the embodiment, after the user logs in to the wireless network through the mobile phone or the laptop, the access behavior, including the accessed webpage and the hotspot of interest, are analyzed and saved in the form of access information, and the user accesses again next time. When the portal is given, the system provides relevant content presentations for the user's access information in memory, which in turn attracts users and provides users with online or offline derivative services.

Preferably, step 42 specifically includes:

Receive access behavior and convert access behavior to upstream packets;

Determining whether the uplink data packet meets the first preset release condition, and if so, releasing the uplink data packet, and returning the downlink data packet based on the uplink data packet;

The downlink data packet is parsed to determine whether the downlink data packet meets the second preset release condition. If yes, the downlink data packet is released, and the user's CDR bill is generated, and the user is obtained by counting the CDR bills in the predetermined period. Access information.

In the above technical solution of the embodiment, first, the user's access request is converted into an uplink data packet, and after confirming that the uplink data packet can be released, the uplink data packet is released, and the portal website selects the content according to the uplink data packet. Returning the downlink data packet based on the uplink data packet to the user organization, and parsing the downlink data packet, and after confirming that the downlink data packet can be released, releasing the downlink data packet, and producing the CDR bill of the user, Regular statistics on the CDR CDRs yields access information for the user.

Preferably, it is determined whether the uplink data packet meets the first preset release condition, and if yes, returning the downlink data packet based on the uplink data packet includes:

Parsing the uplink data packet, and obtaining the authentication number of the user, the peer address information to be accessed, and the charging policy of the user;

Reviewing the user's authentication number, peer address information, and the user's charging policy, and determining whether to release the uplink data packet according to the audit result and the first preset release condition; According to the released uplink data packet, the downlink data packet including the first network data and the second network data is organized, and the downlink data packet is returned to the user.

The foregoing technical solution of the embodiment is to parse and audit the uplink data packet, and organizes two types of network data for the user organization according to the access request in the uplink data packet: First, according to the user's previous access interest and access to the hotspot organization The first network data; the second is the second network data of the user's current access request.

Preferably, the downlink data packet is parsed to determine whether the downlink data packet meets the second preset release condition, and if the downlink data packet is released, the user's CDR bill is generated, and the statistics of the CDR bills in the predetermined period are obtained. The user's access information includes:

The CDR bills are stored in the directory of the visited portal, and are periodically transmitted to the portal or periodically downloaded by the portal;

Analyze the CDR bills, count the access information of the user within the predetermined time period and generate a statistical file.

In the technical solution of the embodiment, after receiving and analyzing the downlink data packet, parsing the user authentication code, searching the user flow context information saved in the memory, parsing the user protocol, and determining whether to return to the user according to the control policy, and real-time The CDR bill for this access is generated. The CDR bill contains the user number, access start time, access deadline, access duration, destination address of the visit, URL visited, traffic size, cost of the visit, and packet protocol. Type and other information. The generated CDR CDRs are saved in the directory by website address. Only CDR CDRs of users accessing a website are saved in each directory.

The foregoing technical solution of the present implementation is used to save the generated CDR CDRs according to a website address, and only the CDR CDRs of the users accessing a website are saved in each directory.

Preferably, the first access information of the user in the local memory is updated according to the access information in the statistical report file, and the second access information is generated.

FIG. 5 is a schematic diagram of main structures of a network data providing apparatus according to an embodiment of the present invention. As shown in FIG. 5, the network data providing apparatus includes: an obtaining and analyzing module 51, configured to acquire and analyze a user's network access behavior, and obtain a user's access information; and a providing module 53 configured to be based on the access information, in the user again When accessing the same portal site, the user is provided with the first network data corresponding to the access information and the second network data that the user requests to access this time.

Preferably, the obtaining and analyzing module 51 comprises: a converting module (not shown) configured to receive an access behavior and convert the access behavior into an uplink data packet; a determining module (not shown) configured to determine the uplink data packet Whether the first preset release condition is met, if yes, the uplink data packet is released, and the downlink data packet is returned based on the uplink data packet; and the first parsing module (not shown) is configured to parse the downlink data packet, and determine whether the downlink data packet is The second preset release condition is met. If the downlink data packet is released, the user's CDR bill is generated, and the user's access information is obtained by counting the CDR bills in the predetermined period.

Preferably, the determining module comprises: a second parsing module (not shown) configured to parse the uplink data packet, and obtain the authentication number of the user, the peer address information to be accessed, and the charging policy of the user; Not shown), set to audit the user's authentication number, peer address information, and user's charging policy, and decide whether to release the upstream data packet according to the audit result; and the organization module is set to be based on the released uplink data packet, the organization includes The downlink data packet of the first network data and the second network data, and the downlink data packet is returned to the user.

It can be seen that in the era of mass information of the mobile Internet, by adopting the above technical solution of the present invention, a method for capturing a user's access habits and interest hotspots is adopted, and each website can provide the user with characteristic network data for the access habits and interest hotspots. Attract users' attention and increase the revenue of the website. The portal can also regularly select and organize the content of the user's hotspots, and actively send relevant network data to the user's mobile phone to make a fit service.

The above description is only an embodiment of the present invention, and it should be noted that those skilled in the art can also make several improvements and retouchings without departing from the principles of the present invention. These improvements and retouchings should also be considered. It is the scope of protection of the present invention.

Claims

Claim

A server, where the server includes: an obtaining unit and a statistic unit; wherein the obtaining unit is configured to acquire a CDR bill based on a user's access behavior of the portal; the statistic unit is connected to the acquiring unit And setting a CDR bill obtained by the acquiring unit in the predetermined period, and generating a statistic report file that includes the first access information of the user, where the first access information is used to access the portal site again by the user. And providing the user with the first network data corresponding to the first access information and the second network data that the user requests to access this time.

2. The server according to claim 1, wherein the server is a web server, the server further comprising: a storage unit and an update unit;

The storage unit is configured to store second access information of the user before accessing the portal website;

The updating unit is connected to the storage unit, and configured to update the second access information stored by the storage unit according to the first access information.

3. The server according to claim 1, wherein the server is an integrated service gateway server, the server further comprising: a parsing unit and a generating unit;

The parsing unit is configured to parse and control an uplink data packet of the access behavior according to a preset release condition and a downlink data packet returned based on the uplink data packet;

The generating unit is configured to generate a CDR bill of the user according to the downlink data packet that meets the preset release condition.

A network data providing method, wherein the method comprises:

Acquiring and analyzing the network access behavior of the user, and obtaining the access information of the user; according to the access information, when the user accesses the same portal website again, providing the user with the first network corresponding to the access information The data and the second network data that the user requested to access this time.

The network data providing method according to claim 4, wherein the acquiring and analyzing a user's network access behavior, and obtaining the user's access information is:

Receiving the access behavior, and converting the access behavior into an uplink data packet;

Determining whether the uplink data packet meets a first preset release condition, and if yes, releasing the uplink data packet, and returning a downlink data packet based on the uplink data packet;

Parsing the downlink data packet, determining whether the downlink data packet meets a second preset release condition, and if yes, generating the CDR policy of the user while releasing the downlink data packet, by using a predetermined period of time The statistics of the CDR bills are obtained, and a statistical report file containing the access information is obtained.

The network data providing method according to claim 5, wherein the determining whether the uplink data packet meets a first preset release condition, and if yes, returning the downlink data packet based on the uplink data packet is:

Examining the authentication number, the peer address information, and the charging policy of the user, and determining whether to release the uplink data packet according to the audit result and the first preset release condition;

And according to the released uplink data packet, the downlink data packet including the first network data and the second network data is organized, and the downlink data packet is returned to the user.

The network data providing method according to claim 6, wherein after the generating the CDR bill of the user, the method further includes:

The CDR bills are stored in the directory of the visited portal, and are periodically transmitted to the portal website or periodically called by the portal website.

A network data providing apparatus, wherein the apparatus comprises: an acquiring and analyzing module and a providing module; wherein The obtaining and analyzing module is configured to acquire and analyze a network access behavior of the user, and obtain the access information of the user;

The providing module is configured to provide, according to the access information, the first network data corresponding to the access information and the first request for access by the user when the user accesses the same portal website again. Two network data.

The network data providing apparatus according to claim 8, wherein the acquisition and analysis module comprises: a conversion module, a determination module, and a first analysis module;

The conversion module is configured to receive the access behavior, and convert the access behavior into an uplink data packet;

The determining module is configured to determine whether the uplink data packet meets a first preset release condition, and if yes, release the uplink data packet, and return a downlink data packet according to the uplink data packet; the first parsing module, Set to parse the downlink data packet, determine whether the downlink data packet meets a second preset release condition, and if yes, generate the CDR bill of the user while releasing the downlink data packet, by using a predetermined period of time The CDR bill statistics are obtained, and a statistical report file containing the access information is obtained.

The network data providing apparatus according to claim 9, wherein the determining module comprises: a second parsing module, an auditing module, and an organization module;

The second parsing module is configured to parse the uplink data packet, and obtain the authentication number of the user, the peer address information to be accessed, and the charging policy of the user;

The auditing module is configured to review the authentication number of the user and the peer address information packet;

And the organization module is configured to organize, according to the released uplink data packet, a downlink data packet including the first network data and the second network data, and return the downlink data packet to the user.