WO2013038421A1 - Procédé et système d'expérience en matière d'achat et de commerce électroniques - Google Patents

Procédé et système d'expérience en matière d'achat et de commerce électroniques Download PDF

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Publication number
WO2013038421A1
WO2013038421A1 PCT/IN2011/000798 IN2011000798W WO2013038421A1 WO 2013038421 A1 WO2013038421 A1 WO 2013038421A1 IN 2011000798 W IN2011000798 W IN 2011000798W WO 2013038421 A1 WO2013038421 A1 WO 2013038421A1
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WO
WIPO (PCT)
Prior art keywords
consumer
user
retailer
mobile
deal
Prior art date
Application number
PCT/IN2011/000798
Other languages
English (en)
Inventor
Ajay Aggarwal
Original Assignee
Persistent Systems Limited
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Persistent Systems Limited filed Critical Persistent Systems Limited
Publication of WO2013038421A1 publication Critical patent/WO2013038421A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/30—Payment architectures, schemes or protocols characterised by the use of specific devices or networks
    • G06Q20/32—Payment architectures, schemes or protocols characterised by the use of specific devices or networks using wireless devices
    • G06Q20/327—Short range or proximity payments by means of M-devices
    • G06Q20/3276—Short range or proximity payments by means of M-devices using a pictured code, e.g. barcode or QR-code, being read by the M-device
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/38—Payment protocols; Details thereof
    • G06Q20/387—Payment using discounts or coupons
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]

Definitions

  • the invention relates generally to the field of electronic shopping and promotions, and more particularly to, a method and system wherein, from receipts to returns, from coupons to loyalty programs, from intents -deals to purchases, the User and retailers are provided a better shopping and business experience.
  • the present invention eliminates the need to carry loyalty cards in wallet, store receipts for product returns, carry around paper coupons or keep track of promotions and discounts.
  • the present invention provides a modern, powerful, easy and secure mobile and or internet based tool for the User's receipts, warranties, coupons, returns, loyalty programs and points management. Once the User registers, the User will be able to receive all these from within the User's system account created under the System of the present invention, and from any participating retailer. Once the User sets up an account, the User will be able to obtain digital receipts, return products, redeem coupons, and participate in retailers' loyalty programs using the User's ID.
  • the present invention eliminates paper clutter, lost receipts for product returns, the frustration of keeping track of discount coupons and plastic loyalty cards in the wallet, purse or key chain.
  • the present invention helps the User to track shopping expenses and receipts.
  • the features of the present invention make it easy for the User to organize, store and sort digital receipts.
  • the present invention also enables the User to convert the statement of expenses into an excel sheet which the User can use for personal accounting or to email to the User's tax consultant.
  • bank-level data security and industry- leading identity protection tools are used so that the customer profile and transaction history is safe, secure, and 100% confidential.
  • the tool provided by the present invention goes far beyond linking everything to the cards the User already carries in the wallet or purse.
  • the system provided in the present invention allows retailers to create/design promotions and deals best suited for the User based on their past buying profile.
  • the system's suggestions are unique to the User, as they're based on what the User typically purchases.
  • a User will get promotions designed for his needs and the User no longer needs to accumulate coupons.
  • the service enables the User's favorite retailers to send the User coupons which the user can easily keep track of and use.
  • the User gets a mobile coupon [m-coupons] which the User can use in any way he wants.
  • the User can select any offer of his choice and convert it into an m-coupon from within his system account as per the invention, enabling the User to show these m-coupons at his favorite retail store and avail the discounts offered.
  • a User is enabled to shop from his mobile handheld (enabled with a camera such as Blackberry, iPhone or Android) with the aid of item, QR, Image or such other code for each product displayed on banners at public places frequented by the Users. These places could be on the office premises of a Corporate Partner, a display, at Retail Partner venue (in case of service providers like multiplexes, malls, restaurants, etc).
  • FIG. 1 & 2 are block diagrams illustrating System components and System architecture according to an illustrative embodiment of the invention
  • FIGs. 3 & 4 are screen shots illustrating the mobile application launch screen that can be implemented according to an illustrative implementation of the present invention.
  • Figs. 5 is a screen shot illustrating the coupon details screen page that can be implemented according to an illustrative implementation of the present invention.
  • Figs. 6 is a screen shot illustrating the mobile application menu screen that can be implemented according to an illustrative implementation of the present invention.
  • Figs. 7 is a flow chart illustrating the mobile application K-Shop that can be implemented according to an illustrative implementation of the present invention.
  • Figs. 8 is a flow chart illustrating the mobile application Retailer's flow of K- Shop that can be implemented according to an illustrative implementation of the present invention.
  • Figs. 9 is a flow chart illustrating the mobile application K-Shop and flow after an order is placed that can be implemented according to an illustrative implementation of the present invention.
  • the present invention is an entirely new way of doing things. From receipts to returns, from coupons to loyalty programs, and from intents-deals to purchases, the present invention is a new approach to an old, archaic, and frustrating process.
  • the present invention eliminates the need to carry loyalty cards in wallet, store receipts for product returns, carry around paper coupons or keep track of promotions and discounts.
  • the present invention provides a modern, powerful, easy and secure mobile and or internet based tool for the User's receipts, warranties, coupons, returns, loyalty programs and points management. Once the User registers, the User will be able to receive all these from within the User's system account created under the System of the present invention, and from any participating retailer. Once the User sets up an account, the User will be able to obtain digital receipts, return products, redeem coupons, and participate in retailers' loyalty programs using the User's ID.
  • This aspect of the present invention eliminates paper clutter, lost receipts for product returns, the frustration of keeping track of discount coupons and plastic loyalty cards in the wallet, purse or key chain.
  • the present invention helps the User to track shopping expenses and receipts. Whichever the User chooses the User's purchase receipts from all participating retailers will accumulate and get posted into the User's account at the end of each day. All the User have to do every time the User buys something, is to make sure the User shows his mobile phone to the cashier and sees that the User's membership ID is entered, to link it to the User's purchase.
  • the features of the present invention make it easy for the User to organize, store and sort digital receipts.
  • the present invention also enables the User to convert the statement of expenses into an excel sheet which the User can use for personal accounting or to email to the User's tax consultant.
  • bank-level data security and industry- leading identity protection tools are used so that the customer profile and transaction history is safe, secure, and 100% confidential.
  • the tool provided by the present invention goes far beyond linking everything to the cards the User already carries in the wallet or purse.
  • the system provided in the present invention allows retailers to create/design promotions and deals best suited for the User based on their past buying profile.
  • the system's suggestions are unique to the User, as they're based on what the User typically purchases. For example, if the system sees the User likes a certain store, it might offer the User a coupon from them for "10% Off All Purchases of Rs.1000 or more". Or, if the User likes a certain product, it might show you a "Buy 1, Get 1 Free" coupon.
  • a User will get promotions designed for his needs and the User no longer needs to accumulate coupons.
  • the service enables the User's favorite retailers to send the User coupons which the user can easily keep track of and use.
  • the User gets a mobile coupon [m-coupons] which the User can use in any way he wants.
  • the User can select any offer of his choice and convert it into an m-coupon from within his system account as per the invention, enabling the User to show these m-coupons at his favorite retail store and avail the discounts offered.
  • the System has components including a Consumer portal, a retailer portal, a corporate portal, adaptors, a master data management component, analytical services component; and an optional mobile application component.
  • the System can be accessed by a hand-held device including a mobile with the aid of a mobile application downloaded from the System web portal.
  • the User is enabled to do all the acts with the aid of the mobile application.
  • the User After registering with the System through web portal, registering and launching the System mobile application, the User can browse through available deals, view ID card, and make purchases from the mobile number.
  • the System comprises of a consumer portal, a retailer portal, a corporate portal, master data management server, analytical services server, processing engines and appropriate adaptors performing various functions comprising of master data management, points management, loyalty management, promotions management, spends management, retail analytics, and like.
  • the System also comprises of mobile application for accessing the components of the System from a hand-held device.
  • the System provides for a registration process, wherein the system requirements comprises of providing personal or official email address, and or mobile number (for mobile application), and the User is required to validate the email address and or the mobile number.
  • the present invention provides the User options of individual, family or corporate account memberships.
  • the User on registering as a corporate consumer, the User can get notifications through e-mail about the available group offers and discounts.
  • the corporate consumer User
  • the corporate consumer can specify the personal information and register family members.
  • corporate members can be offered group discounts and promotions by participating retailers for the products they buy frequently. These corporate members can also have the option of buying products of their choice at the price at which they wish to buy, by using "Make Your Own Deal" feature in the present invention. This can also offer opportunities for FREE rewards. Members generally can also choose to exercise home-delivery options on purchases specially offered to pre-determined members.
  • the System provides for registering as a corporate and individual consumer, registering the family members, specifying personal and retailer information, creating mobile IDs, creating intents, and participating in intents and deals. This is included in the consumer portal of the Systems' s web application.
  • a User - corporate employee registers and creates a corporate profile with the System to avail the corporate offers.
  • the corporate applicant clicks on the Gmail, Facebook, Yahoo, myspace, Linkedin, or Twitter icon on the Sign in Using link.
  • the corporate applicant further enters his Gmail, Facebook, Yahoo, myspace, Linkedin, or Twitter account username and password.
  • the System asks to share the personal e-mail account information.
  • the System opens the Corporate Membership Details page.
  • the corporate applicant enters corporate and personal details, and clicks Submit button to save the information.
  • the System sends an e-mail notification to the corporate e-mail address that is entered by the consumer or sends a validation code through SMS to the consumer's mobile number that is entered.
  • the corporate applicant verifies the e-mail link sent to the corporate e-mail address.
  • the System opens the corporate applicant's profile.
  • the corporate applicant enters the validation code that is received on the mobile through SMS.
  • the System saves the corporate and personal details of the consumer.
  • the System displays the Inbox notifications page.
  • An individual consumer registers and creates a primary membership profile with the System to avail the general offers.
  • the consumer must have GMail, Facebook, Yahoo, myspace, Linkedin, or Twitter account.
  • the System asks to share the personal e-mail account information.
  • the System sends an e-mail notification to the personal e-mail address that is entered by the consumer or can send a validation code through SMS to the consumer's mobile number that is entered.
  • the System opens the consumer's profile.
  • the consumer enters the validation code that is received on the mobile through SMS.
  • the System saves the personal details of the consumer.
  • the System displays the Inbox notifications page.
  • the individual consumer After registering in the System application as an individual consumer, the individual consumer will receive personalized deals based on the profile.
  • the consumer can also avail facilities like warranties and subscriptions management.
  • the individual consumer can specify the personal details and register family members.
  • a User can register his family members to avail the group deals and collect loyalty points.
  • the family member must be registered with the System as an individual consumer. After the User specifies the family member's details, the System connects the User's account with the family member's account. The User thus forms a group or network, and avail group discounts as well as collect and redeem group loyalty points.
  • the System sends an e-mail notification to the family member's e-mail address that is entered by the consumer or sends a validation code through SMS to the family member's mobile number that is entered.
  • the family member accepts the request by verifying the validation link sent to member's personal e-mail address.
  • the System connects the profiles of family member and consumer.
  • the System application connects the consumer's account with the family member's account.
  • the consumer thus forms a group or network, and avail group discounts as well as collect and redeem group loyalty points.
  • the User enters the personal information with the System to complete the profile information and to avail better deals. After the User enters the personal information in the system account, the User can receive notifications about the best deals based on the information provided.
  • a consumer enters the personal information with the System to complete the profile information and to avail better deals.
  • the consumer clicks the Personal Info tab on the Inbox notifications page.
  • the System opens the Personal Information Details page.
  • the consumer enters personal details, and clicks Save to save the information.
  • the System saves the personal information of the consumer's profile and displays the Inbox notifications page. After the consumer enters the personal information in the System account, the consumer will receive e-mail notifications about the best deals based on the information provided.
  • the User is enabled to enter retailer's membership information with the system to avail better deals and offers from the selected retailers. After the User enters the retailer's information in the system account, the User can receive notifications about all the deals offered by the retailer. The User is enabled to participate, subscribe, or comment on the deals posted by the retailer.
  • the System opens the Retailer Membership Details page.
  • the System sends a verification request by e-mail to the specified retailer.
  • the retailer confirms the consumer's details and membership number the system will save the retailer's information to the consumer's profile. If the consumer has requested for a mobile ID from the retailer, the system sends the mobile ID on the consumer's registered mobile number.
  • the system displays the Inbox notifications page.
  • the consumer After the consumer enters the retailer's information in the KLISMA account, the consumer will receive e-mail notifications about all the deals offered by the retailer. The consumer can participate, subscribe, or comment on the deals posted by the retailer.
  • Mobile ID card is an electronically-generated loyalty card delivered on consumer's registered mobile.
  • the consumer can have separate mobile ID cards for each retailer, or a single System mobile ID card for all registered retailers.
  • the System sends a membership request to the selected retailer. After the retailer accepts the request, the System will save the retailer's information to the consumer's profile.
  • the System sends the mobile ID on the consumer's registered mobile number.
  • the System displays the Inbox notifications page.
  • the System application After creating a mobile ID card for the consumer, the System application will keep a log of consumer's retail membership details on its portal. The consumer will receive e-mail notifications about the best deals offered by the selected retailer.
  • a User can create intents (Intent is a request for services or products expressed by the User) with the System to publish the purchasing requests and get personalized offers from retailers. Other Users are also enabled to view the published intents, and then subscribe / participate to them to form a group. The retailers are further enabled to view the published intents, its subscribers, and can bring a suitable offers and group discounts to consumers.
  • intent details can appear on the Intents list in the System. Other Users and retailers can view the published intents and participate therein. The User is enabled to get a notification if any retailer makes an offer to the intent. [0059] The consumer clicks the My Deals tab on the Inbox notifications page.
  • the System displays the My Deals page showing list of available deals.
  • the consumer enters intent details, and clicks Publish My Intent button to save the information.
  • the System populates the intent details, and then publishes it.
  • the consumers and retailers view the newly created intent.
  • the System displays the Inbox notifications page.
  • the system displays the Intents tab showing list of own intents and subscribed intents.
  • the consumer expands the Create an Intent list, enters intent details, and clicks Publish My Intent button to save the information.
  • the system populates the details and publishes the intent.
  • the consumers and the retailers view the newly created intent.
  • the system displays the published intent under the My Own Intents list in the Intents tab on Inbox notifications page.
  • the intent details will appear on the Intents list in the System portal. Other consumers and retailers can view the published intent.
  • the consumer will get an e-mail notification if any retailer makes an offer to the intent.
  • the consumer After subscribing to a published intent, the consumer can form a group or network, and then avail group discounts and offers.
  • a consumer participates in an intent with KLISMA to subscribe to other consumers' published intents.
  • the retailer Based on the number of subscribers to intent, the retailer can see the intent, and then can offer group discounts to the consumer group.
  • the use case gives the detailed information of participating in intents.
  • the System populates the information and publishes the Other User Intents list.
  • the consumer can view the intent details and linked deals.
  • the System subscribes the consumer to published intent.
  • the System displays this subscribed intent in the My Subscribed Intents list under Intents tab.
  • the consumer has participated and subscribed to the other consumer intents in the System account. If any retailer offers a deal to the subscribed intent, the consumer will get an e-mail notification about the deal.
  • the consumer can participate by subscribing to the published deal and by rating a deal.
  • a consumer participates in deals with the System to subscribe to, or to comment on deals posted by retailers. The consumer will have to pay a nominal subscription fee if subscribed to a deal.
  • the System confirms and closes the deal. If the required number of subscribers is not achieved within the specified days limit, the System cancels and closes the deal, and refunds the subscription fee to the subscribed consumer.
  • the system displays the My Deals page showing a list of available deals.
  • the consumer filters the deals by city, store, category, and published date.
  • the system populates the information and publishes the filtered list of deals.
  • the system displays the Payment Details page. The consumer enters his personal information, billing information, expiry date, and shipping address, and then clicks Complete My Order button to save the details.
  • the system displays the subscribed deal in the Your Purchase list under My Deals tab.
  • the system displays the My Deals page showing a list of available deals.
  • the consumer filters the deals by city, store, category, and published date.
  • the system populates the information and publishes the filtered list of deals.
  • the consumer selects the I Accept the Terms & Conditions check box, and then clicks the Download to mobile button to purchase the deal. There is no transaction involved if the consumer downloads the deal onto the mobile.
  • the system displays the subscribed deal in the Your Purchase list under My Deals tab.
  • the system displays the My Deals page showing list of available deals.
  • the consumer filters the deals by city, store, category, and publishing date.
  • the system populates the information and publishes the filtered list of deals.
  • the system displays the details of the deal in a dialog box.
  • the system saves the comment for the specified deal.
  • After purchasing a deal the consumer will receive the e-mail notifications to track the progress of the deal.
  • the consumer can also view the deal details, and comment on the deal without purchasing the deal.
  • the System closes and confirms the deal when the minimum number of consumers is subscribed to it. After the deal is confirmed, the consumer redeems the deal with the retailer. If the minimum number of consumers is not achieved, the System cancels the deal and refunds the purchase fees to the subscribed consumers.
  • a retailer is also enabled to create System account by registering with the system to offer enhanced experience to consumers / Users by providing ID cards, offers and discounts, and personalized and corporate marketing.
  • the retailer must have a valid VAT, Service Tax or like registration numbers as may be required in accordance with the law.
  • the System displays the Retailers Registration page.
  • the retailer enters the retailer account details, business details, business registration details, and then clicks the Submit button to save the information.
  • the System displays the Category Subscription page.
  • the retailer selects individual categories check box to subscribe to the categories, and then clicks Subscribe to save the information.
  • the System validates the information entered by the retailer.
  • the System executives validate the information, and then complete the registration process.
  • the System displays the Inbox notifications page.
  • the retailer After the retailer is registered with the System, the retailer can view intents, and publish group deals, discounts and promotions to the consumers. The retailer can also create mobile ID for consumers.
  • a mobile ID is an electronically generated loyalty card delivered on consumer's registered mobile number.
  • the consumer can have separate mobile ID for each retailer, or a single System mobile ID for all registered retailers.
  • the retailer creates the mobile ID with the System to offer the services, promotions, and discounts to consumers.
  • the consumers can use the mobile ID to avail the ongoing deals and to purchase them from the retailer.
  • IDs are created by retailer for a new User or existing Users or loyalty cards are converted into IDs for the existing Users.
  • a User can have separate ID for each retailer, or a single System ID for all registered retailers.
  • Case 1 Retailer registers the consumer's details and creates a mobile ID for the consumer.
  • the System displays the ID Management page.
  • the System sends a mobile ID to the consumer's registered mobile number.
  • the System displays the Inbox notifications page.
  • Case 2 The retailer has received mobile ID request from existing consumer.
  • the retailer accepts and creates a mobile ID for the consumer.
  • the system displays the ID Management page.
  • the system displays list of mobile ID requests.
  • the system displays the membership details of the consumer.
  • the system sends a mobile ID to the existing consumer's registered mobile number.
  • the system displays the Inbox notifications page.
  • Case 3 Retailer has received new consumer subscription requests for validation. The retailer accepts and creates a mobile id for the subscribers.
  • the system displays the ID Management page.
  • the system displays list of mobile ID requests.
  • the system displays the consumer's membership details that are registered on the KLISMA portal.
  • the system sends a mobile ID to the new consumer's registered mobile number.
  • the system displays the Inbox notifications page.
  • multiple loyalty cards can also be converted to mobile IDs at the same time.
  • the System displays the ID Management page.
  • the retailer selects the .png format image file as mobile ID logo.
  • the retailer selects the .csv file to transfer data information from the spreadsheet to the System database, and then clicks Create IDs button to save the information.
  • the System sends the new mobile IDs to the subscribed consumers on the registered mobile numbers.
  • the System displays the ID Management page.
  • the retailer After the retailer creates a mobile ID for the consumer, the retailer links the consumer to the System account.
  • the retailer can send promotions and discounts to consumers through e-mail notifications using the mobile ID.
  • the retailer also allows the consumer to make purchases and redeem the purchased deals using the mobile ID.
  • the deal is an offer made by a retailer to consumers to offer the services and products at a discounted rate, along with additional benefits.
  • a retailer creates a deal with the System to offer global, personalized, and corporate deals to consumers. At the point creation, the retailer can decide whether that deal should be offered to members as part of K-Shop.
  • the retailer connects and interacts with a wide network of consumers by creating deals. By offering deals and promotions, the retailer is able to effectively market the products and services.
  • the retailers registered in the System are enabled to create deals and then specify the terms and conditions.
  • the retailer can select from the terms and conditions list while publishing a deal. In this way, a retailer can have multiple terms and conditions for different products or services.
  • the System opens the Create a Deal screen.
  • the retailer enters the deal category, promotion code, shipment details, minimum requirements to finalize the deal, and the terms and conditions. .
  • the retailer can also click on an option button to offer the deal as part of -Shop.
  • the System shows the deal details in a pop-up message.
  • the System populates the information, and shows the entered deal details in the My Deals list under Saved Deals link in the Deals Management tab.
  • the System shows the Select Consumer Profiles list in the pop-up message.
  • the retailer selects the consumers for the deal from the Select Consumer Profiles list in the pop-up message window, and then clicks the Push the Deal button.
  • the System populates the information, and then sends an e-mail notification to all subscribed consumers of the deal, and other consumers.
  • the System shows the deal details in the My Deals list under Saved Deals link in the Deals Management tab.
  • the retailer can create new terms and conditions.
  • the System opens the Create Terms and Conditions page.
  • the retailer enters the name, copy from, and description of terms and conditions, and then clicks Save button to save the information.
  • the System populates the information, and shows the terms and conditions in the Saved Terms and Conditions list.
  • the retailer can select from the terms and conditions list while publishing a deal. In this way, a retailer can have multiple terms and conditions for different products or services. Participating in Deals
  • the retailer can participate in a consumer- created deal, and offer the deal to consumers.
  • a retailer participates in consumer-created deals with System to show interest and offer the services or products to the consumers. Participating in deals helps the retailer to offer personalized deals by understanding the exact requirements and expectations of consumers. After making an offer to the User- created intent, the retailer can send offers and various schemes to consumers through notifications.
  • the System opens the Consumer Created Deals screen showing a list of consumer- created deals.
  • the System displays a drop-down box next to the deal.
  • the System opens the Create a Deal screen.
  • the retailer enters the deal category, promotion code, shipment details, and minimum requirements to finalize the deal, and then the terms and conditions.
  • the retailer clicks the Preview button to preview the entered information.
  • the System shows the deal details in a pop-up message.
  • the System populates the information, and shows the entered deal details in the My Deals list under Saved Deals link in the Deals Management tab.
  • the System shows a Select Consumer Profiles list in the pop-up message.
  • the System populates the information, and then sends an e-mail notification to all subscribed consumers of the deal, and other consumers.
  • the System shows the deal details in the My Deals list under Saved Deals link in the Deals Management tab.
  • the retailer can send offers and various schemes to consumers through e-mail notifications.
  • a consumer participates in deals with System to subscribe to a deal posted by retailers. The consumer will have to pay a nominal subscription fee if subscribed to a deal. After the required numbers of subscribers are met in the specified days limit, the System will confirm and close the deal. If the required number of subscribers is not achieved within the specified days limit, the System will cancel and close the deal, and refund the subscription fee to the subscribed consumer.
  • the System displays the My Deals page showing a list of available deals.
  • the consumer filters the deals by city, store, category, and published date.
  • the System populates the information and publishes the filtered list of deals.
  • the System displays the Payment Details page.
  • the System displays the subscribed deal in the Your Purchase list under My Deals tab.
  • the System closes the deal after specified number of days.
  • the System opens the My Deals screen showing list of available deals.
  • the consumer filters the deals by city, store, category, and publishing date.
  • the System displays the information and publishes the filtered list of deals.
  • the consumer selects the I accept the Terms and Conditions check box, and clicks Download the Deal button to download the deal on the mobile.
  • the System sends the purchase voucher on the consumer's registered mobile number.
  • the System displays this purchased deal in the Your Purchase list under My Deals tab.
  • the consumer can then redeem the purchase after showing the mobile purchase voucher to the retailer.
  • the System displays the subscribed deal in the Your Purchase list under My Deals tab.
  • the System closes the deal after specified number of days.
  • the consumer After purchasing a deal, the consumer will receive the e-mail notifications to track the progress of the deal. The consumer can also view the deal details.
  • the System closes and confirms the deal when the minimum number of consumers is subscribed to it. After the deal is confirmed, the consumer redeems the deal with the retailer. If the minimum number of consumers is not achieved, the System cancels the deal and refunds the purchase fees to the subscribed consumers.
  • a consumer registers and creates a membership profile with the System to avail the corporate and general offers.
  • the consumer can download the System application on the mobile or any of the hand held devices ("mobile"), and then can access the System portal.
  • the consumer must have GMail, Facebook, Yahoo, myspace, Linkedin, or Twitter account.
  • the consumer's mobile device must support GPRS feature.
  • the consumer's service provider must enable GPRS service.
  • Step 1 The consumer registers and creates a profile on the System web application in accordance with the present invention.
  • Step 2 The consumer downloads the System mobile application on the mobile. After registering on the System web application, the consumer receives a SMS containing System mobile application download link Or, the consumer will receive a SMS having the information about how to download the System mobile application from web portal.
  • the System web application downloads the System mobile application from the link provided onto the mobile handset.
  • Step 3 The consumer registers and launches the System mobile application on the mobile. This can be illustrated by Figure 3.
  • the System mobile application displays the login screen with the option to remember the mobile number. The consumer enters the registered mobile number. The consumer selects the Remember Me check box to allow automatic sign in from next time onwards.
  • the System stores the entered mobile number, login ID, and password of the consumer, and then allows automatic sign in next time onwards.
  • the System authenticates the consumer information.
  • the System updates all available coupons on the mobile according to the expiry date.
  • an individual consumer registers and creates a primary membership profile with the System to avail the general and corporate offers.
  • FIG. 4 This can be illustrated by Figure 4.
  • the consumer logs on to the System mobile application using the login credentials.
  • the System mobile application validates the information and launches the mobile application.
  • the System displays a list of associated mobile ID cards for each subscribed retailer. If the mobile ID card is password protected, the consumer enters the password for the retailer's membership. The consumer can change or reset the password from the System web portal.
  • the System displays the password protected mobile ID card.
  • the consumer can view mobile ID cards for different retailers available.
  • the consumer can use the mobile ID card to avail the ongoing deals and make purchases from the System mobile application.
  • FIG. 5 This can be illustrated by Figure 5.
  • the consumer logs on to the System mobile application using the login credentials.
  • the System mobile application validates the information and opens the mobile application.
  • the consumer presses the Global Deals option from the System mobile application menu.
  • the System mobile application displays a list of available deals published by the subscribers for individual or global consumers.
  • the consumer filters the deals by category, published date, or most popular deal.
  • the system populates the information and publishes the filtered list of deals.
  • the System sends a coupon with deal details to the registered mobile number.
  • the System displays the coupon details in the My Coupons list in the mobile application.
  • the consumer logs on to the System web portal, views the deal, and clicks the Download to Mobile button next to the specific deal on the System web portal.
  • the System sends a SMS with the coupon number to the registered mobile number.
  • the System mobile application sends a request to the System web application.
  • the System web application sends the deal's coupon and related details to the registered mobile number.
  • the System displays the coupon details in the My Coupons list in the mobile application.
  • the consumer After purchasing a deal, the consumer will receive the e-mail notification to track the progress of the deal.
  • the consumer can also view the deal details, and comment on the deal without purchasing the deal.
  • the System closes and confirms the deal when the minimum number of consumers is subscribed to it. After the deal is confirmed, the consumer redeems the deal with the retailer. If the minimum number of consumers is not achieved, System cancels the deal and refunds the purchase fees to the subscribed consumers.
  • FIG. 6 This can be illustrated by Figure 6.
  • the consumer logs on to the System mobile application using the login credentials.
  • the System validates the information and opens the System mobile application.
  • the consumer presses the Corporate Deals option from the System mobile application menu.
  • the System displays a list of available deals published by the subscribers for corporate consumers.
  • the consumer filters the deals by category, published date, or most popular deal.
  • the System displays the information and publishes the filtered list of deals.
  • the System sends a coupon with deal details to the registered mobile number.
  • the System displays the coupon details in the My Coupons list in the mobile application.
  • the consumer After purchasing a deal, the consumer will receive an e-mail notification to track the progress of the deal. The consumer can also view the deal details. System closes and confirms the deal when the minimum number of consumers is subscribed to it. After the deal is confirmed, the consumer redeems the deal with the retailer. If the minimum number of consumers is not achieved, System cancels the deal and refunds the purchase fees to the subscribed consumers.
  • a consumer can access the System portal from the mobile application downloaded onto a mobile or any of the hand held devices ("mobile").
  • a consumer can shop with the aid of the mobile, from displays of deals put up in public / private places frequented by System members.
  • the deals will be displayed in a representational manner and can be on banners, flyers, newspaper or other traditional advertising mediums. These public / private places could be on the office premises of a Corporate Partner, a display, at Retail Partner venue (in case of service providers like multiplexes, malls, restaurants, etc).
  • the banner with items and QR code for each product / service available on the System is a K- Shop in accordance with the present invention.
  • all members who wish to use the System with the mobile device, K-Shop will have a Java-enabled smartphone with camera, Blackberry, iPhone, Android and like.
  • the System provides options to 'View Cart', 'Continue K-Shopping' or to 'Place Order'.
  • the 'View Cart' option provided to the consumer shows a list of all the Item Names with the System price added to cart.
  • the present invention also provides the option of viewing Item Details, Changing Quantity and Removing from Cart for each Item Name.
  • 'Continue Shopping' option brings back the camera screen, ready to scan, for the consumer to scan another Code.
  • the 'Place Order' option provided by the System is for processing the order. Clicking this, the System displays a message informing the consumer if the said purchase is a Cash-on- Delivery order.
  • the consumer is then enabled to select his/her delivery address - office address or home address - or upload a new address.
  • the consumer is sent a message confirming the order.
  • the order is visible in 'My Orders' section of the System portal. Details of the order including list of items, cost and date of placing order, delivery status, is displayed, when requested.
  • the System application can be made available for mobile download at a particular web address, which can be displayed on the banner.
  • the consumer can be enabled to SMS a particular string (eg: Get KLISMA app) to the System, which can SMS back the link to download the application.
  • consumers who are yet not the members of the System should be able to become members at any point of time and from any location. Such consumer will have to first download the mobile application, instructions for which will be available on K-Shop. Once the mobile application is downloaded on the mobile device, consumers should be able to log in to use it and register. As has been mentioned hereinabove, the User can then enter details including First Name, Last Name, Mobile Number, Email Address, City, etc. After entering such details, the User gets an SMS with a 5 digit validation number and an email with a link to validate their email address. The validation number can also be made available to the User through the mobile application itself. The System requires, to complete the registration process, the User to either enter the mobile validation number on the mobile application or click on the email validation link. Post such steps, the User will now be able to use the System mobile application.
  • the consumers are enabled to view each K-Shop order placed and edit it later.
  • the System the refreshes the order with the updated prices.
  • the System also suggests a substitute, if an item is no longer available to buy through the System.
  • Retail Partners must be K-Shop enabled i.e. they need to agree to terms of K-Shop including, but not limited to, creating a K-Shop display based on the profile of consumers who will view it. Retail Partners are also enabled to ask for space in a K-Shop. In accordance with the preferred embodiment of the present invention, Retail Partners cannot create a Deal only for K-Shop. Existing Deals or Lists can be converted to K-Shop offers. In accordance with the present invention, Retail Partners do not have access to K-Shop lists. Retail Partners are notified only when orders have been placed.
  • the Retail Partners at the time of creation, can enable a Deal or Service List for K-Shop.
  • the System administrator then creates profile- based K-Shop displays that may include these offers.
  • each Retail Partner receives an email with their individual order containing only their items. The Retail Partner then takes the responsibility for delivery of the order.
  • the System identifies spaces for K-Shop. Each space contains a specified area for banners. When the space for K-Shop display is in a corporate environment, the System is enabled to replace the K-Shop Display on a regular basis. In an aspect of the present invention, K-Shop facility can be available only to System members. The System is enabled to provide offers based on the profile of the consumers that visit each space.
  • the System administrator can have a section on the admin Portal for K-Shop. In such section, all the offers that are K- Shop enabled can be visible.
  • the System administrator is enabled to create a Display that includes items from these K-Shop enabled offers.
  • the said Display can be linked to Corporate Partners.
  • K-Shop Display can also be in the form of flyers and other traditional medium through which the Retail Partner already advertises. The Retail Partner can then use the KLISMA K-Shop technology on the existing advertisements turning them into shopping opportunities. KLISMA will provide Codes (QR codes, barcodes, or like) that the Retail Partner can use on these flyers or display advertisements. Any potential customer can then scan the Code with the K-Shop mobile application and buy on the spot.
  • FIG. 9 This aspect of the present invention is illustrated by Figure 9.
  • the System administrator is notified.
  • each order is verified by the System, through a phone call. Once the order is verified, the same is split into different orders for each Retail Partner.
  • the System administrator is enabled to see the break-up of orders in two ways: with respect to each order placed as well as with respect to each Retail Partner associated with the order.
  • the K-Shop functionality can be extended to more than just shopping.
  • the Codes can be associated with events and products.
  • Codes can be used for marketing a product or for a new product release to great effect. Very often, retailers put up hoardings and advertise for a product. However, it is very hard to track the impact of such an advertisement. It's difficult to say how many people have actually observed the advertisement with the intention of buying. Very often people notice and intend to buy, but later, the impulse loses its momentum and they forget about buying or change their mind. If a System Retail Partner wants to provide information about a product to the consumers, it can be done through Codes and the K-Shop functionality. Through Codes, Retail Partners can now track the number of people genuinely interested in making purchases and target them later.
  • the System generates a Code (QR code / Bar code or Image code or like) for each product that a Retail Partner wishes to advertise.
  • Retail Partners can use this Code on promotional material of their choice, including brochures, advertisements, banners or any other visual display.
  • the User that scans that Code is provided content about the product.
  • the information about the product is stored on the local memory of the mobile device so that consumers are enabled to view it later at their leisure.
  • Retail Partner can provide this mobile content in the form of images, text and even audio/video files. This content can also be created by the System and tailor-made to the Retail-Partner's specifications. For events
  • Codes and the K-Shop functionality can be used for events.
  • the System provides the details about the event. This includes date, time, venue and a brief description about the event.
  • Other uses of this functionality include, but are not restricted to, product launches, entertainment events by Retail Partners, etc.
  • the profile of each System User can be associated with a unique code to enable the Retail Partners for targeted advertisements and deals.

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  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Development Economics (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

Comme décrit précédemment, il existe un besoin évident d'avoir un procédé et un système efficaces et rapides permettant de fournir une meilleure expérience en termes d'achat et de commerce à l'utilisateur et aux détaillants, en allant des recettes aux retours, des coupons aux programmes de fidélité, des intentions aux achats. Conformément à l'invention, un utilisateur peut faire des achats à partir de son appareil portable (équipé d'une caméra, par ex. Blackberry, iPhone ou Android) à l'aide d'un code (article, QR, image ou autre code du même type) pour chaque produit affiché sur des bannières dans des lieux publics fréquentés par les utilisateurs. Ces lieux peuvent être les locaux d'une entreprise partenaire, un affichage, l'emplacement d'un partenaire détaillant (dans le cas de fournisseurs de services, tels que des multiplexes, des centres commerciaux, des restaurants, etc).
PCT/IN2011/000798 2011-09-12 2011-11-17 Procédé et système d'expérience en matière d'achat et de commerce électroniques WO2013038421A1 (fr)

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IN2554/MUM/2011 2011-09-12

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US10713620B2 (en) 2014-07-30 2020-07-14 Walmart Apollo, Llc System and method for supply chain management

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20060106674A1 (en) * 2004-11-16 2006-05-18 Gpshopper, Inc. Mobile shopping method and application
US20060190348A1 (en) * 2005-02-24 2006-08-24 Amir Ofer System and method for computerized ordering
US20090192892A1 (en) * 2008-01-27 2009-07-30 Stanley Philip Cason Shopping using wireless communication
US20090254446A1 (en) * 2008-04-03 2009-10-08 Valentin Chernyak Household shopping programming assistant system and methods
US20110004516A1 (en) * 2009-07-06 2011-01-06 Adi Oved Internet marketplace for vendors and consumers with centralized incentive distribution

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Publication number Priority date Publication date Assignee Title
US20060106674A1 (en) * 2004-11-16 2006-05-18 Gpshopper, Inc. Mobile shopping method and application
US20060190348A1 (en) * 2005-02-24 2006-08-24 Amir Ofer System and method for computerized ordering
US20090192892A1 (en) * 2008-01-27 2009-07-30 Stanley Philip Cason Shopping using wireless communication
US20090254446A1 (en) * 2008-04-03 2009-10-08 Valentin Chernyak Household shopping programming assistant system and methods
US20110004516A1 (en) * 2009-07-06 2011-01-06 Adi Oved Internet marketplace for vendors and consumers with centralized incentive distribution

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US10713620B2 (en) 2014-07-30 2020-07-14 Walmart Apollo, Llc System and method for supply chain management

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