WO2012148657A1 - Procédé et dispositif avec des emplacements de publicité préférés - Google Patents

Procédé et dispositif avec des emplacements de publicité préférés Download PDF

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Publication number
WO2012148657A1
WO2012148657A1 PCT/US2012/032838 US2012032838W WO2012148657A1 WO 2012148657 A1 WO2012148657 A1 WO 2012148657A1 US 2012032838 W US2012032838 W US 2012032838W WO 2012148657 A1 WO2012148657 A1 WO 2012148657A1
Authority
WO
WIPO (PCT)
Prior art keywords
advertising content
wireless communication
advertisement
communication device
designated
Prior art date
Application number
PCT/US2012/032838
Other languages
English (en)
Inventor
Ranjan Kumar
Devendra SINGH
Original Assignee
Motorola Mobility Llc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Motorola Mobility Llc filed Critical Motorola Mobility Llc
Priority to EP12716895.3A priority Critical patent/EP2702779A1/fr
Publication of WO2012148657A1 publication Critical patent/WO2012148657A1/fr

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0261—Targeted advertisements based on user location
    • G—PHYSICS
    • G01—MEASURING; TESTING
    • G01C—MEASURING DISTANCES, LEVELS OR BEARINGS; SURVEYING; NAVIGATION; GYROSCOPIC INSTRUMENTS; PHOTOGRAMMETRY OR VIDEOGRAMMETRY
    • G01C21/00—Navigation; Navigational instruments not provided for in groups G01C1/00 - G01C19/00
    • G01C21/20—Instruments for performing navigational calculations
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/4508—Management of client data or end-user data
    • H04N21/4524—Management of client data or end-user data involving the geographical location of the client
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/4508—Management of client data or end-user data
    • H04N21/4532—Management of client data or end-user data involving end-user characteristics, e.g. viewer profile, preferences
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data

Definitions

  • the present disclosure relates to a method and device with mined
  • GPS Global Positioning System
  • GPS system is used in everyday life. It is used in a vehicle to keep track of the location; in this case it acts as a guide and helps the user to reach the destination with ease even if a user does not know the route. It can be used to indicate locations for hotels, shops, ATMs and other landmarks in a route. Some provide a program to allow GPS receivers to indicate when a particular location is near by.
  • a wireless communication device to program its navigation system, such as a GPS system, to modify a user's route map in such a way that the user is alerted about his or her interested product as he or she passes through a store and/or alert a user when in proximity to a favorite store location, for example.
  • its navigation system such as a GPS system
  • Set Top Boxes and Digital televisions will be used interchangeably.
  • This disclosure uses Set Top Box (STB) however the same is applicable for DTV as well.
  • Current STBs can communicate with an MSO headend, and MSO headends can communicate with other devices connected to the internet, such as mobile phones. Based on this capability, there is a need to provide enhanced STB, GPS systems and wireless communication devices that allow each to communicate or make a user's life easier.
  • Fig. 1 is an exemplary block diagram of a communication system according to one embodiment.
  • Fig. 2 is an exemplary block diagram of a wireless communication device according to one embodiment.
  • Fig. 3 is an exemplary block diagram of a method with select advertiser locations according to one embodiment.
  • Fig. 4 is an exemplary block diagram of a method with select advertiser locations according to one embodiment.
  • Fig. 5 is an exemplary block diagram of a method with select advertiser locations according to one embodiment.
  • Fig. 1 is an exemplary block diagram of a system 100 according to one embodiment.
  • the system 100 can include a network 110, a terminal 120, and a base station 130.
  • the terminal 120 may be a wireless communication device, such as a wireless telephone, a cellular telephone, a personal digital assistant, a pager, a personal computer, a wireless pad, a selective call receiver, or any other device that is capable of sending and receiving communication signals on a network including a wireless network.
  • the network 110 may include any type of network that is capable of sending and receiving signals, such as wireless signals.
  • the network 110 may include a wireless telecommunications network, a cellular telephone network, a Time Division Multiple Access (TDMA) network, a Code Division Multiple Access (CDMA) network, Global System for Mobile Communications (GSM), a Third Generation (3G) network, a Fourth Generation (4G) network, a satellite communications network, and other like communications systems. More generally, network 110 may include a Wide Area Network (WAN), a Local Area Network (LAN) and/or a Personal Area Network (PAN). Furthermore, the network 110 may include more than one network and may include a plurality of different types of networks. Thus, the network 110 may include a plurality of data networks, a plurality of telecommunications networks, a combination of data and
  • WAN Wide Area Network
  • LAN Local Area Network
  • PAN Personal Area Network
  • the network 110 may include more than one network and may include a plurality of different types of networks.
  • the network 110 may include a plurality of data networks, a plurality of telecommunications networks, a combination of data and
  • the terminal 120 can communicate with the network 110 and with other devices on the network 110 by sending and receiving wireless signals via the base station 130, which may also comprise local area, and/or personal area access points.
  • the terminal 120 is shown being in communication with a global positioning system (GPS) 140 satellite, global navigation satellite system (GNSS) or the like, for position sensing and determination.
  • GPS global positioning system
  • GNSS global navigation satellite system
  • Fig. 2 is an exemplary block diagram of a wireless communication device 200 configured with an energy storage device or module 205, such as in the terminal 120, or in a wireless communication device, for example.
  • the wireless communication device 200 can include a housing 210, a controller 220 coupled to the housing 210, audio input and output circuitry 230 coupled to the housing 210, a display 240 coupled to the housing 210, a transceiver 250 coupled to the housing 210, a user interface 260 coupled to the housing 210, a memory 270 coupled to the housing 210, an antenna 280 coupled to the housing 210 and the transceiver 250, and a removable subscriber module 285 coupled to the controller 220.
  • the wireless communication device 200 further includes an intelligent advertizing module 290 configured to: receive identified desirable advertisement associated with advertising content, the advertising content includes a designated location of an advertising entity, wherein the identified desirable advertisement includes being mined as of interest and being included as a candidate location to visit; and provide the designated location of the identified desirable advertisement.
  • the advertizing module 290 can also include a location module 292, as detailed below.
  • the advertizing module 290 includes the location module
  • GPS Globalstar Satellite System
  • GNSS Globalstar Satellite System
  • cellular tower a Globalstar Satellite System
  • other location modules can be utilized, such as network location methods or inertial navigation.
  • the module 290 can reside within the controller 220, can reside within the memory 270, can be an autonomous module, can be software, can be hardware, or can be in any other format useful for a module on a wireless
  • the display 240 can be a liquid crystal display (LCD), a light emitting diode (LED) display, a touch screen display, a plasma display, or any other means for displaying information.
  • the transceiver 250 may include a transmitter and/or a receiver.
  • the audio input and output circuitry 230 can include a microphone, a speaker, a transducer, or any other audio input and output circuitry.
  • the user interface 260 can include a keypad, buttons, a touch pad, a joystick, an additional display, or any other device useful for providing an interface between a user and an electronic device.
  • the memory 270 may include a random access memory, a read only memory, an optical memory or any other memory that can be coupled to a wireless communication device.
  • the wireless communication device 200 shown in Fig. 2 can include: a housing 210; a controller 220 coupled to the housing 210, the controller 220 configured to control the operations of the wireless communication device, and to provide ancillary computing operations which may be unrelated to wireless communications such as audio or video processing, application processing, etc.
  • the intelligent advertizing module 290 can automatically and dynamically manage, for example, user settings for specific desired user interface experiences, as detailed herein. It is configured to help present intelligent, timely, relevant and useful advertizing content in connection with navigation and/ or route planning, as provided herein.
  • a block diagram of a wireless communication method 300 is shown in Fig. 3. In its simplest form, the method 300 can include: receiving 310 identified desirable advertisement associated with advertising content, the advertising content includes a designated location of an advertising entity, wherein the identified desirable
  • the advertisement includes being mined or selected as of interest and being included as a favorite location to visit; and providing 320 the designated location of the identified desirable advertisement, to a communication device, for example.
  • the method 300 allows a user to mine or select identified desirable advertisement with a designated location as a favorite and carry it with him or her "on the go", in a wireless communication device.
  • the user can utilize a wireless communication device to gain directions to patronize a desired business establishment and the device can provide an alert when in proximity to a designated location.
  • the method provides for a more intelligent travel experience, and the identified desirable advertising can include store vouchers, coupons and discount information, and inventory information.
  • the identified desirable advertisement can be chosen by a user viewing a transport stream of non- advertising content, such as a movie, and advertising content, such as a commercial, and a user can identify and select the advertising content (commercial) as of interest and include it in a favorite ads list, as a candidate location to visit.
  • the favorite ads list can be stored in a wireless communication device, such as in a cell phone, for use on the go or while in the field.
  • a user can share a favorite ad with designated location information with a friend, and share and the identified desirable advertising can include store vouchers, coupons, discount information and inventory information.
  • the navigation information and the designated location can include information to display at least one of a plurality of designated locations as way points, a map, a route, and a list of designated locations in proximity to a route or map.
  • the method can include displaying the above and/or navigation directions and advertising content concurrently on a display of a wireless
  • a wireless communication device 200 can include: a housing 210 including a display; a controller 220 coupled to the housing, the controller 220 configured to control the operations of a wireless communication device; and an intelligent advertizing module 290 configured to: receive identified desirable advertisement associated with advertising content, the advertising content includes a designated location of an advertising entity, wherein the identified desirable advertisement includes being mined as of interest and being included as a candidate location to visit; and provide the designated location of the identified desirable advertisement.
  • the wireless communication device 200 is configured to help present intelligent, timely, relevant and useful advertizing content in connection with travel.
  • the wireless communication device 200 can include a location module including at least one of a GPS receiver and global navigation satellite system receiver.
  • the location module 292 can include a GPS receiver or a global navigation satellite system receiver.
  • other location modules can be utilized, such as network location methods, or inertial navigation.
  • a user can preview a route or map and previewing a favorite ads list in proximity to the route or map, prior to or while traveling along a route. This feature can help a user in planning time effective shopping, commuting and travel.
  • the identified desirable advertisement is mined or selected, based on a user, server or profile information.
  • This feature can provide relevant and consequential information to a user, when in the field.
  • profile information can be provided to determine advertizing content of interest to a user, the profile information including at least one of a service tier, attributes and historical information of a user. This feature can help to provide more relevant content to a user
  • profile information can be gotten from a web site, club, social network and the like, to weigh and determine advertising content of interest to a user. This feature can help to provide better directed advertising content to a user.
  • a display in a wireless communication device can be used to display at least one of a plurality of designated locations as way points, a map, a route, and a list of designated locations in proximity to a route or map.
  • a user can: (i) assess the distance and time it will take to go to a designated location; (ii) can obtain a route to a designated location; and (Hi) set an alert when in proximity to a designated location. Providing directions and displaying a way point, would be helpful to a user.
  • the method can include being customizable by network personnel, a service provider, or a user, to provide current accurate advertising content and a unique user experience.
  • previewing a simulated route and previewing a listing of advertizing content including business estabHshments, prior to or whHe traveHng along a route can help a user in planning time effective trips and cost efficient and effective shopping during commutes and trips.
  • FIG. 4 a block diagram 400 of an embodiment is shown.
  • a service provider 402 is shown providing or transporting a transport stream 404, to a server 405, of non- advertising content 406 and advertizing content 408.
  • the advertising content 408 includes other meta data 410, such as a designated location of an advertising entity, contact information and the Hke.
  • the other meta data can include a discount coupon, voucher information, availabHity information, sales information and the Hke.
  • a user can identify, by selecting a key on a remote control 412, a desired advertisement associated with the advertising content 408. Information relating to the identified desired advertisement is stored 414 in a cHent device 416, such as a set top box.
  • the stored information 414 can be provided to at least one of a server 405 via line 417 and a wireless communication device 420 through a USB connection 418 via Hne 419.
  • the designated location of the identified desired advertisement from Hne 417 can be provided by communication Hne 424, to a wireless communication device 426.
  • a wireless communication device 426 can display at least one of a plurality of designated locations, a map, a route, a favorite ads list with designated locations in proximity to a map or route, and designated locations displayed as way points, while traveling with a wireless communication device or prior to traveHng, for example.
  • a wireless communication device can be set with an alert to alert a user when in proximity to a designated location. As an example, it could be set at 5 kilometers, in a vehicular use case, 2 kilometers for biking and 1 kilometer for hiking.
  • a wireless communication method 500 is shown. The method 500 can include: transporting 510 a transport stream of non- advertising content and advertizing content, the advertising content includes a designated location of an advertising entity; identifying 520 a desired advertisement associated with the advertising content; and providing 530 the designated location of the identified desired
  • a user could make a favorite ads list while watching television and would have access to the favorite ads list with designated locations, on the go in the field.
  • the method includes storing information relating to the identified desired advertisement in a client device, such as a set top box; and providing the stored information to at least one of a server and a mobile communication device. This can be done in a wired or wireless manner, for example, as detailed in connection with Fig. 4.
  • profile information can be utilized to determine advertizing content of interest to a user, the profile information including at least one of a service tier, attributes and historical information of a user. This feature can provide more relevant advertising content.
  • a user can display at least one of a plurality of designated locations, a map, a route, a list of designated locations in proximity to a map or route, and the designated locations displayed as way points, for more informed travel or when planning to travel.
  • a wireless communication method 300 comprising: receiving 310 identified desirable advertisement associated with advertising content, the advertising content includes a designated location of an advertising entity; and providing 320 the designated location of the identified desirable advertisement.
  • the method provides information, for example, in a server where a user could get intelligent travel and desirable advertisement information, for an improved shopping and commuting experience.
  • the provider can be paid a fee for directing users past an advertiser's designated locations, in the hope of addition customer traffic, and directed advertising, such as coupons, can be presented prior to passing a particular business location, as an incentive to patronize a particular business location in proximity to a route.
  • profile information can be provided to determine advertizing content of interest to a user, the profile information including at least one of a service tier, attributes and historical information of a user. This feature can help to provide more relevant content to a user.
  • the mined information can be gotten from a server, a friend or else where, as previously stated.
  • profile information can be gotten from a web site, server, club, social network and the like, to weigh and determine advertizing content of interest to a user. This feature can help to provide better directed advertizing content to a user.
  • the identified desirable advertisement includes being mined by a user viewing a transport stream of non- advertising content and advertising content, and the user identifying advertising content as of interest and including it in a list of candidate locations to visit.
  • users find this feature relevant and especially useful when traveling or planning to travel.
  • the designated location information can include information to display at least one of a plurality of designated locations as way points, a map, a route, a list of designated locations in proximity to a route or map and the like, as previously detailed. Referring to Fig.
  • the client device 416 can include: a housing 430 configured to be coupled to a display; a controller 432 coupled to the housing, the controller 432 configured to control the operations of the client device; and an intelligent advertizing module 434 configured to: receive identified desirable advertisement associated with advertising content, the advertising content includes a designated location of an advertising entity, wherein the identified desirable advertisement includes being identified as a favorite advertisement including a candidate location to visit; and provide the designated location of the identified desirable advertisement to a communication device.
  • the client device 416 can be a set top box, direct TV box, or the like, operable with a remote control 412 or user interface, capable of selecting desired commands and selecting identified desirable advertisement upon actuation of a certain key or command, for example.
  • the identified desirable advertisement associated with advertising content is communicated to a wireless communication device or to a server via an MSO headend, and the identified desirable advertising can include store vouchers, coupons and discount and inventory information.
  • MSO cable headend
  • a cable headend is a central component for receiving, combining and routing program signals to viewer homes.
  • the headend is a master distribution center of a Cable Television system by which incoming television signals from video sources (e.g., DBS satellites, local studios, video players) are received, selected, amplified, and re- modulated onto TV channels for transmission down a Cable Television system.
  • video sources e.g., DBS satellites, local studios, video players
  • incoming signals for headend systems include satellite receivers, off-air receivers and other types of transmission links.
  • the signals are received or selected and processed using channel decoders.
  • Headends commonly use integrated receiver devices that combine multiple receiver, decoding and decryption functions into one assembly. After the headend receives, separates and converts incoming signals into new formats, the signals are selected and encoded so they can be retransmitted (or stored) in a Cable Television network. These signals are modulated, amplified and combined so they can be sent on a Cable Television distribution system.
  • a headend can include integrated receiver decoders, off air receivers, encoders, transcoders, rate shapers, channel modulators, channel processors and channel signal combiners.
  • the device and methods herein are preferably implemented on a programmed processor.
  • the controllers, flowcharts, and modules may also be implemented on a general purpose or special purpose computer, a programmed microprocessor or microcontroller and peripheral integrated circuit elements, an integrated circuit, a hardware electronic or logic circuit such as a discrete element circuit, a programmable logic device, or the like.
  • any device on which resides a finite state machine capable of implementing the flowcharts shown in the figures may be used to implement the processor functions of this disclosure.

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  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Databases & Information Systems (AREA)
  • Remote Sensing (AREA)
  • Radar, Positioning & Navigation (AREA)
  • Signal Processing (AREA)
  • Multimedia (AREA)
  • Finance (AREA)
  • Development Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • Accounting & Taxation (AREA)
  • General Physics & Mathematics (AREA)
  • Strategic Management (AREA)
  • Theoretical Computer Science (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • General Business, Economics & Management (AREA)
  • Automation & Control Theory (AREA)
  • Navigation (AREA)

Abstract

Cette invention se rapporte à un dispositif (200) et à un procédé (300) de communication sans fil. Le procédé (300) peut comprendre les étapes consistant à : recevoir (310) une publicité souhaitable identifiée associée à un contenu de publicité, le contenu de publicité comprenant un emplacement indiqué d'une entité de publicité, la publicité souhaitable identifiée étant extraite ou sélectionnée en tant qu'intérêt et étant incluse en tant qu'emplacement favori à visiter ; et fournir (320) des informations de navigation et l'emplacement indiqué de la publicité souhaitable identifiée. De manière avantageuse, le procédé permet à un utilisateur de sélectionner la publicité souhaitable identifiée avec un emplacement indiqué. L'utilisateur peut utiliser un dispositif de communication sans fil de façon à obtenir des directions vers un emplacement indiqué en même temps.
PCT/US2012/032838 2011-04-28 2012-04-10 Procédé et dispositif avec des emplacements de publicité préférés WO2012148657A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
EP12716895.3A EP2702779A1 (fr) 2011-04-28 2012-04-10 Procédé et dispositif avec des emplacements de publicité préférés

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
IN592KO2011 2011-04-28
IN592/KOL/2011 2011-04-28

Publications (1)

Publication Number Publication Date
WO2012148657A1 true WO2012148657A1 (fr) 2012-11-01

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Cited By (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US9942710B2 (en) 2015-08-04 2018-04-10 At&T Intellectual Property I, L.P. Determination of location of a mobile device
US10460308B2 (en) 2015-08-12 2019-10-29 At&T Intellectual Property I, L.P Crowd-location based transactions
US10973083B2 (en) 2016-11-15 2021-04-06 At&T Intellectual Property I, L.P. Multiple mesh drone communication
US11039002B2 (en) 2015-06-05 2021-06-15 At&T Intellectual Property I, L.P. Context sensitive communication augmentation
US11144048B2 (en) 2015-06-05 2021-10-12 At&T Intellectual Property I, L.P. Remote provisioning of a drone resource

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5664948A (en) * 1994-07-29 1997-09-09 Seiko Communications Holding N.V. Delivery of data including preloaded advertising data
WO2001079876A2 (fr) * 2000-04-14 2001-10-25 Media Online Services, Inc. Systeme dote d'une capacite de localisation par gps pour l'interconnexion de donnees d'emissions sonores diffusees par radio a destination d'un vehicule ou d'un individu eloigne
US20090183199A1 (en) * 2008-01-10 2009-07-16 James Ivan Stafford Devices, Systems, and Methods Regarding Advertisement on Demand

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5664948A (en) * 1994-07-29 1997-09-09 Seiko Communications Holding N.V. Delivery of data including preloaded advertising data
WO2001079876A2 (fr) * 2000-04-14 2001-10-25 Media Online Services, Inc. Systeme dote d'une capacite de localisation par gps pour l'interconnexion de donnees d'emissions sonores diffusees par radio a destination d'un vehicule ou d'un individu eloigne
US20090183199A1 (en) * 2008-01-10 2009-07-16 James Ivan Stafford Devices, Systems, and Methods Regarding Advertisement on Demand

Cited By (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US11039002B2 (en) 2015-06-05 2021-06-15 At&T Intellectual Property I, L.P. Context sensitive communication augmentation
US11144048B2 (en) 2015-06-05 2021-10-12 At&T Intellectual Property I, L.P. Remote provisioning of a drone resource
US11644829B2 (en) 2015-06-05 2023-05-09 At&T Intellectual Property I, L.P. Remote provisioning of a drone resource
US9942710B2 (en) 2015-08-04 2018-04-10 At&T Intellectual Property I, L.P. Determination of location of a mobile device
US10271170B2 (en) 2015-08-04 2019-04-23 At&T Intellectual Property I, L.P. Determination of location of a mobile device
US10460308B2 (en) 2015-08-12 2019-10-29 At&T Intellectual Property I, L.P Crowd-location based transactions
US10973083B2 (en) 2016-11-15 2021-04-06 At&T Intellectual Property I, L.P. Multiple mesh drone communication

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