WO2012144825A2

WO2012144825A2 - Server for displaying advertisement based on game correlation information of rankings in game ranking list and method thereof

Info

Publication number: WO2012144825A2
Application number: PCT/KR2012/003008
Authority: WO
Inventors: 나호열
Original assignee: 주식회사 네오위즈인터넷
Priority date: 2011-04-22
Filing date: 2012-04-19
Publication date: 2012-10-26
Also published as: KR101264626B1; WO2012144825A3; KR20120119615A

Abstract

The present invention relates to a server for displaying advertisements based on game correlation information of rankings in a game ranking list, and more specifically to a server for displaying advertisements based on game correlation information of rankings in a game ranking list which can obtain information related to the rankings with the advertisements by displaying the advertisements related to the rankings in the game ranking list for online games, and can maximize an advertising effect without interrupting game play. To this end, the server for displaying advertisements based on the game correlation information of the rankings in the game ranking list according to the present invention includes: a ranking determination unit for determining a game ranking using game execution information; an advertising determination unit for determining advertisements related to the rankings using the game ranking; a ranking display unit for displaying the determined ranking on a terminal of a ranking inquirer; and an advertising display unit for displaying the advertisements related to the rankings determined through the advertisement determination unit to the terminal of the ranking inquirer. The present invention can maximize the advertising effect by providing advertisements in the game ranking list using the game ranking which attracts the attention of game users, and can be differentiated from a general banner advertisement by advertising games related to the rankings in the game ranking list.

Description

Server and method for exposing advertisement based on game related information of leader in game leaderboard

The present invention relates to a server that exposes an advertisement based on game ranking information of a leader in a game ranking table. More specifically, the information related to the leader can be obtained together with the advertisement by exposing an advertisement associated with the ranking player in a game ranking table of an online game. The present invention relates to a server that exposes advertisements based on game association information of a leader in a game ranking table that can maximize advertisement effects without interrupting game use.

As the number of users of mobile communication service as well as internet service is rapidly increasing, advertisements made online are settled as a new advertisement medium. In the case of the Internet, numerous advertisements are posted on various online portal sites, and even in the case of mobile communication such as mobile phones, advertisements are overflowing. Since the number of people who use the Internet not only in Korea but also in the world is increasing and increasing, the marketability of online advertising is infinite.

In such an online advertising market, for example, an advertisement is mainly performed through a banner advertisement in the case of an internet website, but there is a problem that a simple banner advertisement alone cannot cause a great interest to the user.

Therefore, there is a need for a method of providing an advertisement that can attract the interest of online users among the numerous online advertisements. Accordingly, the replacement advertisement method that analyzes the HTML code of the corresponding page when the Internet user accesses the Internet in advance and expresses the banner advertisement according to the option set by the Internet user, and every 30 minutes to 1 hour depending on the user's setting. CF advertising method showing ultra-multi-media, subconscious web advertising method, and cyber money advertising method were considered.

However, this approach also raises a question about whether Internet users are actually watching advertisements. In other words, if an advertisement screen is displayed, it is deleted immediately, thereby avoiding advertisements, and it is inconvenient to use because it does not match with the pattern of Internet users. In addition, such a method also has a problem in that the advertising effect is lowered by indiscriminately exposed to the advertising that is less relevant to itself.

SUMMARY OF THE INVENTION The present invention has been made to solve the above problems, and an object of the present invention is to provide a server that maximizes an advertisement effect by providing an advertisement together with a game ranking by exposing an advertisement associated with a ranker in a game ranking table.

In addition, the present invention provides a server that maximizes the effect of advertising by minimizing the inconvenience of the ranking query by providing an advertisement that is related to the ranking query, or the ranking query may be of interest by exposing the advertisement associated with the ranking in the game ranking table. There is another purpose.

In the game ranking table according to the present invention for achieving the above object, the server that exposes the advertisement based on the game association information of the ranking, the ranking unit for determining the game ranking using the game execution information and the ranking using the game ranking And an advertisement determining unit determining an advertisement related to the advertisement, a ranking display unit displaying the determined ranking on the terminal of the ranking query, and an advertisement exposure unit exposing the advertisement related to the ranking determined by the advertisement determining unit to the terminal of the ranking query.

On the other hand, the method for exposing the advertisement based on the game association information of the ranking in the game ranking table according to the present invention for achieving the above object, determining the game ranking by using the game execution information and the ranking by using the game ranking Determining an advertisement associated with the display; displaying the determined ranking on a terminal of a ranking query; and exposing an advertisement associated with the ranking to the terminal of the ranking query.

The invention also includes a computer readable recording medium having recorded thereon a program for executing the above method.

According to the server and method for exposing the advertisement based on the game association information of the ranking in the game ranking table according to the present invention,

First, by using the game ranking information that the game users are most interested in the game ranking table can maximize the advertising effect.

Second, it is differentiated from general banner advertisements by advertising games that are highly related to the ranking in the game ranking table.

Third, because the advertisement through the game ranking table does not interfere with the progress of the game.

Fourth, when the ranking query obtains the information about the game ranking player is exposed to the advertisement, the ranking query accepts the advertisement without any resistance.

1 is a configuration diagram of a system for exposing an advertisement based on game ranking information of a leader in a game ranking table according to the present invention.

2 is a functional block diagram of a server that exposes an advertisement based on game ranking information of a leader in a game ranking table according to the present invention.

3 illustrates an embodiment of generating game association information in the advertisement determining unit of the present invention.

Figure 4 shows an embodiment of displaying the game ranking in the ranking display unit of the present invention.

5A to 5B illustrate an embodiment of exposing an advertisement in the advertisement exposure unit of the present invention.

6 is a flowchart illustrating a method of exposing an advertisement based on game association information of a leader in a game ranking table according to the present invention.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. Prior to this, terms or words used in the present specification and claims should not be construed as being limited to the common or dictionary meanings, and the inventors should properly explain the concept of terms in order to best explain their own invention. Based on the principle that it can be defined, it should be interpreted as meaning and concept corresponding to the technical idea of the present invention.

Therefore, the embodiments described in the specification and the drawings shown in the drawings are only the most preferred embodiment of the present invention and do not represent all of the technical idea of the present invention, various modifications that can be replaced at the time of the present application It should be understood that there may be equivalents and variations.

The present invention relates to a server that exposes an advertisement based on game ranking information of a leader in a game leaderboard, and can obtain information related to a leader with an advertisement by exposing an advertisement associated with a leader in a game leaderboard of an online game. The present invention relates to a server that exposes advertisements based on game association information of a leader in a game ranking table that can maximize the effect of advertising without interruption.

1 is a configuration diagram of a system for exposing advertisements based on game association information of a leader in a game ranking table according to the present invention. Referring to FIG. 1, a system for exposing advertisements based on game association information of a leader in a game ranking table will be described.

In the game ranking table, a system for exposing advertisements based on game related information of the ranking person includes a plurality of user terminals 200 and the server 100 through wired / wireless networks (including all types of networks including various types of networks such as a telephone network, an internet network, and a wireless communication network). It is connected.

The user terminal 200 is a communication device capable of displaying a ranking by accessing a web page of a specific site or the like through a network. For example, a wireless communication terminal such as a smartphone, a console of a computer, a smart TV, an Xbox, or the like. Various communication devices such as game machines can be used.

In addition, the user terminal 200 is preferably installed with a web browser (Web Browser) that is software that helps you to view the various information obtained from the web server is connected to the Internet so as to query the game ranking in real time, , Internet Explorer, Mozilla FireFox, Google Chrome, Apple Safari, Opera, etc. are not specific.

FIG. 2 is a functional block diagram of a server exposing advertisements based on game association information of a leader in a game ranking table according to the present invention. Referring to FIG. 2, a server exposing advertisements based on game association information of a leader in a game ranking table will be described. .

The server 100 that exposes the advertisement based on the game association information of the ranking in the game ranking table is the ranking unit 110, the advertisement determination unit 120, ranking display unit 130, advertising exposure unit 140, the controller 150 And the advertisement performance unit 160. In addition, the server 100 stores a game DB 300 for storing information related to a game, a user DB 400 for storing basic information about a user who plays a game, and information about advertisements to be exposed in a game ranking table. It may further include a DBMS (DataBase Management System) including an advertising DB (400).

The ranking unit 110 determines the game ranking using the game execution information. The game execution information refers to basic information related to a game, and in particular, preferably includes elements for determining game ranking. Accordingly, the game execution information may include at least one of a win or loss of a game, a cumulative experience value of a user who played the game, a number of plates, a multiplier, and a win rate, and the game record or the current game ranking of all users required for game ranking. Of course, it can also include information about the.

In addition, the game execution information may be stored in the game DB 300, but may be separately provided with a game server that performs a game to reduce the load of the server 100 and store game execution information. The separate game server proceeds to the game, and when the game ends, transmits the game execution information including the result of the game to the server 100, the ranking unit 110 receives the game execution information to receive the game ranking Determine.

The advertisement determiner 120 determines an advertisement related to the ranker using the game ranking determined by the rank determiner 110. In general, game ranking is an important factor for game users, and they wonder what kind of games their competitors or users registered as friends play, what characters in the game, what items they own, and so on. By using this point, the game leaderboard can be used to advertise the game associated with the leaderboard in the leaderboard, the game character or game item being used by the leaderboard, and reduce the rejection of the advertisement and increase the attraction force.

Accordingly, the advertisement determining unit 120 determines the advertisement associated with the ranking by using game association information, and generates the game association information for each game associated with the ranking. The game association information includes information on the last game played by the ranker, information on the last scored game, information on the game with the highest goal achievement score, information on the game with the highest number of executions, and the longest execution time. It may be generated by including at least one of the information of the game and the information of the game that the ranker and the rank query is installed or purchased in common.

3 illustrates an embodiment of generating game association information in the advertisement determining unit of the present invention, and FIG. 3 illustrates a process of generating game association information for a Z user who is ranked fourth in the game ranking table. In this case, it is assumed that the target of the advertisement is a kind of game.

Since the game association information is generated for each game associated with the ranking as described above, a game list performed by the Z user is created. Therefore, as shown in FIG. 3, when the user Z plays a tapsonic game, a hit game, an angry bird, a cut rope, and a poker game, the time when the user Z last runs each game, the highest score in each game is shown. Game association information is generated using one rank, the highest goal achievement score, the number of times the game has been executed the most during the week, the most time the game has been run continuously for one week, and whether the game has been purchased. As a result of generating the game association information, the user Z was hit and played the game 30 minutes before, the highest score ranking was the highest, the highest goal achievement score was the highest, and the most execution and the most time performed during the week were hit and the most relevant to the game. It can be seen that high.

However, since the game may be different for each item, such as a recently executed game and a highest score ranking, the game association information includes information about the last game played by the ranker, information on the last scored game, and the highest goal achievement score. A score is assigned to at least one item of the acquired information of the game, the information of the game with the highest number of times of execution, the information of the game with the longest execution time, and the information of the game that the ranker and the rank query have installed or purchased in common. And multiplying the weights to generate a score. In this case, the advertisement determining unit 100 determines a game whose total score of the game association information is the highest score as a target of an advertisement related to the ranker. In this way, scoring game-related information has an advantage in that it is easy to determine a game to be advertised among games played by the ranking unit in the advertisement determining unit 100.

4 illustrates an embodiment in which a game ranking is displayed in a ranking display of the present invention. The ranking display 130 displays the ranking determined by the ranking display on a terminal of a ranking queryer. In this case, the controller 150 may control the rank display unit 130 to display only rank information of a ranker in a predetermined relationship with the rank query with reference to the user DB 400. The predetermined relationship includes a relationship in which the rank query registers the ranker as a friend or a relationship in which the game is performed by the same team. As such, by displaying only ranking information on a user in a predetermined relationship, it is possible to maximize an advertisement effect by increasing interest in related games such as a game that a user in a specific relationship likes.

5A to 5B illustrate an embodiment of exposing an advertisement in the advertisement exposure unit of the present invention, and an embodiment of advertising a game called tapsonic, which is a game highly related to the ranking of the third place in the game ranking, in the ranking display unit. to be. As such, the advertisement exposure unit 140 exposes the advertisement related to the ranker determined by the advertisement determination unit 120 to the terminal of the rank query with reference to the advertisement DB 500. The advertisement may be exposed when a ranker selection signal for selecting a ranker is received from a terminal of the ranker, wherein the selection signal of the ranker is selected through a mouse click, a keyboard input, or a touch of the ranker. May occur. In addition, the advertisement may be set to be automatically exposed when a predetermined time elapses without a ranker selection signal.

In addition, the advertisement exposure unit 140, as shown in Figure 5a, the ranker (ranker having an ID of 'napro' in Figure 5a) and game-related information of the determined advertisement (tapsonic game in Figure 5a) You can also provide the last time you ran. As such, by providing the game association information, the ranking query makes the player want to play another game with the ranking through the advertised game, and creates a desire to win the game. In addition, a new game is recommended through games played by friends with similar interests.

In addition, the advertisement exposure unit 140 may provide the user with a screen for providing a linked game service when the ranking searcher clicks on the exposed advertisement. However, in order to reduce the load of the server 100, a separate server for the advertised game may be linked to the server 100 of the present invention to provide a game service.

The advertisement performance unit 160 determines whether there is a user flowing into the advertised game through the advertisement exposed by the advertisement exposure unit 140 and measures the advertisement performance. In this case, at least one of a number of times a ranking queryer executes a game advertised through an exposed advertisement, a number of times the ranking queryer clicks on the exposed advertisement, and an amount of the ranking queryer flowing into a game site of an advertisement exposed through the advertisement One can check the advertising performance.

In addition, the advertisement performance unit 160, when the ranking query clicks the exposed advertisement, a personal information input window for inputting personal information (for example, name, address, social security number, etc.) of the ranking query appears on the screen. Can be set. By collecting personal information, you can collect more detailed information about your favorite games by age group, gender, and region, and systematically analyze your advertising performance.

6 is a flowchart illustrating a method of exposing advertisements based on game association information of a leader in a game ranking table according to the present invention. Referring to FIG. 6, a method of exposing advertisements based on game association information of a leader in a game ranking table according to the present invention. Explain. However, the description of the same items as the server exposing the advertisement based on the game association information of the leader in the game ranking table will be omitted.

First, the game ranking is determined using the game execution information (S10), and the advertisement related to the ranker is determined using the game ranking (S20). In this case, the game association information is used. The game association information is generated for each game associated with the ranking and is the same as described above. The determined ranking is displayed on the terminal of the ranking queryer (S30), and if the predetermined time has elapsed even if the ranking selection signal is received from the ranking query terminal, or if there is no ranking selection signal, an advertisement related to the ranking leader is received. To the terminal of the rank query (S40). The advertisement performance exposed to the ranker's terminal is measured through various methods (S50).

The invention also includes a computer readable recording medium having recorded thereon a program for executing the method.

In addition, in the above-described embodiment of the present invention, the object of the advertisement to be exposed has been described as being limited to the type of game, the item or game character that can be used in the game, but the contents of the advertisement to be exposed need to be limited to the game. Is not included, and includes all advertisement contents within a design changeable range.

As described above, although the present invention has been described by way of limited embodiments and drawings, the present invention is not limited thereto and is intended by those skilled in the art to which the present invention pertains. Of course, various modifications and variations are possible within the scope of equivalents of the claims to be described.

Claims

A ranking unit which determines a game ranking using game execution information;

An advertisement determining unit which determines an advertisement related to a ranking unit using the game ranking;

A ranking display unit displaying the determined ranking on a terminal of a ranking queryer; And

And an advertisement exposure unit that exposes an advertisement related to the ranker determined by the advertisement determining unit to a terminal of the ranking queryer.
The method of claim 1,

The game execution information,

The server that exposes the advertisement based on the game association information of the leader in the game leaderboard, characterized in that it comprises at least one of the win or lose of the game, the cumulative experience value of the user who played the game, the version number, the multiplier and the winning rate.
The method of claim 1,

The advertising decision unit,

Determine the advertisement associated with the ranking by using the game association information,

The game association information,

The server for displaying an advertisement based on the game association information of the ranking in the game ranking table, characterized in that generated for each game associated with the ranking.
The method of claim 3, wherein

The game association information,

Information of the last game played by the above ranking leader, information of the last game scored, information of the game that has achieved the highest goal score, information of the game with the highest number of executions, information of the game with the longest execution time, execution time In the game ranking table, characterized in that the score is given to the sum of the longest game information and at least one item of the information of the game that the ranker and the rank query is installed or purchased in common and multiplied by a weight A server that exposes advertisements based on game related information of the ranking player.
The method of claim 4, wherein

The advertising decision unit,

The server that exposes the advertisement based on the game association information of the ranking in the game ranking table, characterized in that for determining the game that the sum score of the game association information is the highest score as the target of the advertisement associated with the ranking.
The method of claim 1,

The advertising exposure unit,

Receiving a leader selection signal from the terminal of the ranking query, or when the predetermined time elapses, the server that exposes the advertisement based on the game association information of the ranking in the game ranking table, characterized in that.
The method of claim 6,

The advertising exposure unit,

And a server that exposes the advertisement based on the game association information of the leader in the game ranking table, wherein the ranking and the game association information of the determined advertisement are provided together.
The method of claim 1,

And a control unit which controls the ranking display unit to display only ranking information of a ranking person who has a predetermined relationship with the ranking query. The server that exposes an advertisement based on game ranking information of a ranking player in a game ranking table.
The method of claim 8,

The predetermined relationship is

The server for displaying the advertisement based on the game association information of the ranking in the game ranking table, characterized in that the ranking query includes the relationship that the ranking is registered as a friend or a game to play the same team.
The method of claim 1,

Advertisement that checks the performance of the advertisement using at least one of the number of times the game is played through the advertisement exposed by the advertisement exposure unit, the number of clicks on the exposed advertisement, and the amount flowing into the game site of the exposed advertisement Widows; Server that exposes the advertisement based on the game association information of the ranking in the game ranking table further comprising.
Determining a game ranking by using game execution information;

Determining an advertisement associated with a ranker using the game ranking;

Displaying the determined ranking on a terminal of a ranking queryer; And

And exposing an advertisement related to the ranker to a terminal of the rank lookup.
Determining a game ranking by using game execution information;

Determining an advertisement associated with a ranker using the game ranking;

Displaying the determined ranking on a terminal of a ranking queryer; And

And exposing the advertisement associated with the ranker to the ranker's terminal.