WO2012120160A1

WO2012120160A1 - Method and device for broadcasting multimedia content

Info

Publication number: WO2012120160A1
Application number: PCT/ES2011/070164
Authority: WO
Inventors: Juan Antonio ARIAS MAJOLERO
Original assignee: Totalbox, S. L.
Priority date: 2011-03-10
Filing date: 2011-03-10
Publication date: 2012-09-13

Abstract

The invention relates to a method for broadcasting multimedia content using a means suitable for determining the presence of a user and using a means suitable for optionally determining the identity of the user, and on the basis of at least one of said pieces of data, reproducing one type of content, such that said one type of content is consumed before allowing the consumption of another type of content.

Description

METHOD AND DEVICE FOR DISTRIBUTION OF CONTENT

MULTIMEDIA

D E S C R I P C I Ó N

OBJECT OF THE INVENTION

The present invention is part of the field of distribution of audiovisual content, such as music, movies, television series etc.

The object of the invention is a method of controlled distribution of audiovisual content that allows the conditioned viewing of any type of multimedia content in any environment.

BACKGROUND OF THE INVENTION

Audiovisual contents, both in low and high definition, in physical format such as DVD or BluRay are losing presence in the market as the distribution of online content or multimedia content stored in digital format such as the famous advances MP3 or the already popular DivX.

On demand television or video on demand, English video on demand (VoD) is a television system that allows access to multimedia content in a personalized way, thus offering the possibility to request and view a movie or program concrete at the exact moment that the viewer wants. There is, therefore, the possibility of viewing in real time or by downloading it in a device such as a computer, a digital video recorder (also called a personal video recorder) or a portable player to watch at any time. The VoD system contains the basic video functions, such as the option to stop the program or resume it at the will of the same client, take it back and forth, put it in slow motion or pause; They are called trap modes. In addition VoD allows to have the desired content without relying on fixed schedules. The viewer has a wide range of programs to view or make a payment for certain programs as in the case of pay per view. The client is connected to a Video on Demand server that has an alternative system to traditional movie rentals. In disk-based streaming systems we need additional processing, since separate fast forward and reverse files must be stored on hard drives. In contrast, memory-based systems can run these systems directly from RAM since they do not need additional storage.

VoD download services are possible in homes with cable connection (optical or coaxial) or ADSL. VoD uses real-time protocols, such as RTP (Real Time Protocol) over UDP (User Datagram Protocol) with the RTCP (Real Time Control) control protocol

Protocol) A good complement would be a resource reservation protocol such as RSVP (ReSerVation Protocol).

On the other hand, Internet Protocol Television (IPTV) becomes increasingly popular and has become the most common denomination for subscription or television signal distribution systems using Broadband connections over the IP protocol. It is often supplied together with the Internet connection service, provided by a broadband operator on the same infrastructure but with a reserved bandwidth.

IPTV is not a protocol in itself. IPTV or Television over the IP protocol has been developed based on video streaming. This technology defines the near future of current television, although networks that are much faster than the current ones are necessary to guarantee quality service.

In order for IPTV to develop fully, it is necessary to increase the speed of current connections. We can differentiate two types of channels: standard definition SDTV or high definition HDTV. For a channel of the first type it would be necessary to have a connection of 1.5 Mbps and for a channel of the second type 8 Mbps. If we have several different channels simultaneously (for having several television receivers for example) we will need more bandwidth. To this bandwidth it is necessary to add the necessary one for the connection to Internet. We are talking about 4.5 Mbps for three channels of SDTV or 1 1 Mbps for one HDTV channel and two SDTV channels. These calculations are using MPEG-4 for video compression / encoding.

All Television, including Internet TV or IPTV, needs or makes use of advertising as part or complement of its contents; as is known most of the time this advertising is one of the largest sources of income of distributors or chains of TC, if not the largest.

Finally, we are at the beginning of the massive use of the so-called cloud computing, known as "cloud computing" for its English terminology where nothing is located on the client if not that it is hosted on servers to which the client or clients access the data or content in real time.

Likewise, today there are systems or means for distributing content that, like traditional Television, allow you to consume audiovisual content in exchange for advertising. Among these solutions are the well-known proposals of Spotify or Grooveshark as managers of musical content, or the latest Music Unlimited of the Sony company, where said musical contents are housed in remote servers in such a way that a download or a " streaming "of the music from the cloud in such a way that he listens to the music but does not have the corresponding digital file nor does he own it. There are versions of these platforms, called Premium versions, which allow, upon payment, to temporarily download the file for offline listening, that is, when it is not connected to the network; It has become clear that all of the above depends on an Internet connection, or a network, so that the contents can be consumed by the user or consumer. In short, today there is no effective way to determine that a consumer of content consumes a certain content, which is the input content to other main content, such as advertising before a movie which would allow distributing main content of a more efficient way and without having to resort to other mechanisms as is currently done to protect the main contents.

DESCRIPTION OF THE INVENTION

The method of distribution of contents object of the invention based on the consumption of a secondary content (essentially commercial content) prior to access to a main content (multimedia content or audiovisual). More specifically, the method and system described focuses on the determination and certification that the secondary content has been consumed, as consumed it can be understood as heard if the secondary content is audio as an advertising wedge such as radio or visualized in the case of "spots" or television commercials, before proceeding to allow the consumption of the primary content.

The method described here is based on the consumption of secondary content, such as advertising and commercial content or minority multimedia content such as short films or promotional videos (known as "teasers") before reproduction or consumption is allowed of the primary content (multimedia content such as comics, music, movie videos, series, e-books, audio-books, etc.), as a consequence of the implementation of the described method, illegal copying or distribution of multimedia content may become unnecessary , since the user would not need such media, which on the other hand do not ensure the quality of audiovisual content, to enjoy the multimedia content he wants to consume. Logically when the secondary content is advertising or commercial multimedia content, its consumption reverts directly to the distribution platform and can thus defray the expenses derived from the distribution of main multimedia content, such as payment to distributors, infrastructures, etc. advanced way of the usual distribution model in which advertising revenue (secondary content) allows the purchase of movies or series (primary content), in this way the end user (content consumer) has access to said main content in exchange for consume the secondary content; for this, the method described here verifies, through a series of means and procedures explained below, that said secondary content is effectively consumed. In this way, the providers or generators of secondary content are assured that the contents Secondary that are included in the system or put into distribution are effectively consumed, giving them greater value; The object of the invention allows, among other things, to assure the advertising generator that its advertising will be consumed, in addition, as will be seen later, said advertising can be selective, geolocated and determined according to user profiles, local, geographical or even promotional.

Both the method and the system of the invention can distinguish several types of secondary contents. In one embodiment of the object of the invention three types are distinguished; A first type is the so-called priority secondary content, of high priority, so that said secondary priority content is placed as the first secondary content, global or for one or several locations determined by geolocation. That is, the priority secondary content is reproduced when the first main content requested by the user is reproduced. A second type is a basic secondary content type, this type of secondary content is launched when the main content following the first main content mentioned above is reproduced to a fourth main content. Finally, the third type of secondary content is the free secondary content whose reproduction is made from the fifth main content reproduced.

The secondary content can be selective advertising that large companies want to make about specific postal codes or groups of people determined according to their number (number of inhabitants), since as described below the system that implements the method described here makes use of geographic location means while including a user data collection when configuring the electronic devices that are part of the system object of the invention. That is, a real estate company may need to promote homes in an area determined from the national or international geography, a bank may need to promote mortgages in one area, and cash deposits in another. A public body may need to apply a campaign in a specific area of geography, and not in others. In addition, such implementation may come based on the language chosen as the main language in the installation of the device, allowing for example to generate Polish advertising for Poles living in Chile and consuming content there. In the event that the secondary content is of the basic type, the criterion of applying a decreasing value to the advertising space can be established as its place in the planned broadcast increases. In other words, a spot in position 15 will not be worth the same as one located in position 17. The advertiser can see on his control panel attached to the Internet management portal created for this purpose the free positions and their cost. In this way, you can have full control over where, when, and, among others, in which sections to reproduce your advertising, in which country, and language of installation of the electronic device, and the number of devices affected by the selection made.

Once the emission dates and the time spaces necessary for the consolidation of the data resulting from the emissions made have passed, the advertiser will be able to see in his control panel the statistics of the impacts made by the devices, since all the electronic devices will report to the system the behavior of each one of them. Obviously this functionality will be available for all types of advertising. From the secondary content control panel the secondary content manager or generator or distributor will be allowed to decide in which countries or areas you want to deploy your campaign, not circumscribing to a specific one. You can even determine to broadcast the same secondary content in different languages depending on the destination country of your advertising or the main language of installation of the device.

In summary, it is about issuing secondary content distributed in blocks, for example said secondary contents can comprise nine spots of an estimated duration between 1 and 180 seconds packed in three different blocks (corresponding to the types of secondary content) and for each primary content It plays on each device. In this way, the system object of the invention always guarantees the emission of the three types of secondary content discussed above. Obviously if, for a given day, not all the spaces of a block were covered, and there was demand in the adjacent blocks, the block subject to over-demand could be extended, establishing deadlines for the normal insertion of the blocks, and from the which, the possibilities of reorganization of the remaining gaps were plausible.

During the times of reproduction of secondary contents such as advertising prior to access to the contents, means of detecting user presence such as a motion sensor or camera on the front of the client's electronic device determines that there is at least one user located in a position that is understood as viewing the secondary contents. In the event that said sensor does not detect any movement, the electronic device will repeat the corresponding secondary content until movement is observed in its detection field. This will prevent users from withdrawing from the television at the time of reproduction of the secondary content, that is, in the moments corresponding to advertising dissemination. In an alternative embodiment of the invention, the user presence detection means may include or be accompanied or even act as user identification means, such that the device, and therefore the system, not only ensures that there is at least one user to an area called a content consumption zone, which comprises a bounded area and determined as optimal for the user to consume the primary and secondary contents; said area may be within a radius of 20 meters from the electronic device. The aforementioned means of determining or detecting presence determine if there is someone consuming content in said area, while the means of identification can allow the system to determine who that someone is, so that the contents, both primary and secondary, are distributed based on that identification. An example may be to identify that the user or users who are in the area of content consumption is an adult to prevent a non-adult person from having access to content restricted to adults. This identification can be active or passive and can be based on both data taken in real time and data previously entered into the system, or both. The active identification is that which during the reproduction of a content (primary and / or secondary) determines, continuously or periodically or randomly, the passive identification is the one that performs the identification prior to the reproduction of content. The reproduction of primary and / or secondary content can be monitored by means of means of presence determination or detection, using them individually or in combination with the identification means, and vice versa. In this way, the falsification of identifications can be avoided, in such a way that an adult accesses adult content and is absent from the aforementioned area, and then a minor occupies its place by accessing and consuming content restricted to minors.

In an alternative embodiment of the object of the invention, the system may have pressure sensors by way of user detection means located in the seat and / or on the back of the sofa or similar places in which the seat is to be seated or located. potential consumer or user, operating in a similar way to the detectors used in cars to determine the presence of a driver and check if he is wearing the belt and notify accordingly. The system may also have one or more sensors located in different locations such that the detection means may be given eg by a video camera connected or embedded to the electronic device and pressure and / or temperature sensors located in the seats. in which the consumer is located, combining the ability to determine the presence of the user in the given area. As the expert in the field will appreciate, depending on the environment, the system and the electronic devices can be configured in multiple ways by combining different user detection means and their respective locations. The user presence determination means can act as identification means, that is to say the same camera can be used to determine that there is a user in the determined area as a content consumption area and in turn can capture data from said user to determine the identity of the same or capture certain parameters of said user to verify if the captured data coincide with stored data that comprise a series of privileges and user profiles that can determine, among others, access levels and to what contents (primary or secondary) said user has access; This can be done, for example, by detecting and identifying the user's face and its corresponding correlation with the stored data. Also, the presence determination means can act as collaborative identification means, for example, a presence determination means determines the presence of a user but pressure sensors that are also means of determination act in this case as identification means by determining, in this In this case, the pressure exerted by the user on said sensor, thus being able to determine its weight, data that is contrasted with the data stored (in the local device or in a network) to verify the identity of the user based on said captured parameter.

Likewise, the electronic device may have controls or data entry means, either embedded in the device itself or by means of remote data entry means such as a remote control or a wireless keyboard / mouse. Once the secondary content or contents have been reproduced, the desired primary content is presented on the screen, preferably with all the controls typical of a traditional video playback device, or other controls for other types of players in the case where that the primary content reproduced is of another type. All controls except the "STOP" playback stop act on the display of the primary content without leaving the playback environment, pressing the stop during the playback of a primary content, means being able to choose another primary content, or replay the same primary content, but in both cases it will involve consuming at least a new secondary content or advertising block.

In the menu of reproduction of primary contents, it will be possible to visualize the selected element corresponding to the primary content chosen at that moment, without reproducing any secondary content, but in a small window, as a reference, so that it verifies that it is the content that you really want to visualize, for a while limited, and no reproduction control. Once checked, and activated the "play" button of the electronic device, the secondary content will be passed before viewing the primary content, and finally to the controlled reproduction of the primary content desired by the user.

In the initial configuration of each electronic device, the user will be required to enter the language in which he prefers to navigate through the options offered by the device, then the default language for content search, but I will select in each content selection. Also in this initial configuration you can request the entry of data referred to the user or the collection of said data or other data referred to the user or users who are going to use the device; Data entry can be done directly by means of data entry such as a keyboard (embedded in the device or independent) or by a remote control to enter data such as age, birth date, zip code, country, languages etc. .; while the collection of data can be carried out by means of identification that can comprise cameras or biometric sensors or any other means intended for this purpose to obtain data related to age, biometric dimensions, profiles or other data that allow to determine the identity of the user; The latter data are of special interest to determine the content or contents, both primary and secondary to reproduce.

For this, the system can have databases in which the data entered or captured are stored, or they can also be stored in each electronic device; in such a way that by crossing data or by assigning or encoding user types and content types, the system or device can determine the content that each user can consume. In the initial configuration, the user will also decide in which language or languages he prefers to receive the secondary contents such as advertising. In this way, secondary content generators or advertisers will be able to generate specific secondary contents for a language and postal code, prioritizing the advertising contents of the language chosen by the over the advertisers of other languages over the same postal code.

In a preferred embodiment, the system object of the invention has electronic devices such as decoder or STB (Set Top Box), which may have, in their multiple configurations, among others:

• Means of determining user presence.

o The objective of these media is to determine that there is at least one user consuming (eg viewing in the case of an audiovisual content) at least the secondary content, and in the case that certain characteristics of the user or detected users are determined to restrict access to certain content by themselves or separately as discussed below. They can be one or more, or even combinations of motion sensors, cameras or video cameras (also Webcams), temperature sensors, presence sensors, pressure sensors, light sensors or acoustic sensors.

• User identification means.

o These means are available to identify the user who is consuming content and which in turn determines what content is accessible to said user based on the identification made by crossing data or assigning privileges to users. Double Tuner DVB-T or DVB-C or DVB-S / 2.

o The objective of having a double tuner is to allow the viewing of a TV channel while recording a different one.

Storage media (e.g. hard drive).

o All multimedia information is stored in these storage media, so that the playback, once the content has been downloaded, is independent of the device's Internet connection, so the reproduction will only depend on the quality of the downloaded content.

Network multimedia playback.

o This functionality allows you to access through a local network any shared repository of primary multimedia content that you had on a PC outside the environment of the electronic device or system.

IPTV, or Internet television and Internet Radio.

o Download of selective primary content, such as movies and documentaries or subscriptions to perishable and regular content, as informative of any traditional provider is possible under the umbrella of the system.

o In addition, the live streaming broadcasts of the operators who want to be present on the user's television, but selected with a remote control are also grouped under this concept. Follow for example the delivery of the "Oscar of Hollywood" where he can select different shots of the same event in real time, will allow to become "producer" of his own consumption of content of this type.

Quick and easy update of the codees (encoder- decoder) more usual, and last generation.

o The system checks and updates if necessary the codees necessary for the reproduction of content on the devices.

Video conferencing with other devices via the Internet (TNS), thanks to the means of identification and / or the means of determining presence or detection that can be defined by one or more adjustable cameras directly connected to the device or embedded in it.

Connectivity USB 2.0, Firewire IEEE 1394, Ethernet 1000/100, WiFi, PLC, 3G

o USB connectivity will allow host-type connections to any device that uses that connection, such as USB keys, allowing users of storage media with multimedia content to consume them from the electronic device,

o The communication media, such as the WiFi and PLC connections, together with the RJ45 Ethernet connection will serve to form the local network on which he will deploy all communication functionalities plus the incorporation of all other domestic devices of which the arrange From video game consoles, network printers, TVs with DLNA, personal computers with shared folders, etc.

Media may have Bluetooh Connection media or near-field or IR connections for connectivity with mobile devices.

o This functionality is integrated for the coverage of mobile devices provided by TotalBox for audio consumption.

At least one digital and / or analog video audio output (SPDIF, HDMI, RCA).

At least one digital and / or analog video output (HDMI, Video

Composite, S-Video, DVI, VGA, SCART).

Built-in Gigabit / 100 Mbit 6-port Ethernet switch.

o Functionality intended to provide the necessary wired connection to connect or form networks, such as a home network.

Optionally, the device can have a playback and recording media in optical format as a DVD recorder for recording unprotected content

Optionally, the device can be used for converting formats (audio and / or video) between connected electronic devices or between other devices that the device can access. Optionally the device can as input means, in addition to a physical keyboard on the device or wireless, a remote control with reduced keyboard or QWERTY and touchpad or mouse / trackball,

The device can have at least two expansion slots to incorporate new Hardware functionalities. For example, a functionality that may require adding hardware is the distribution of 3D content.

Optionally you will have a streaming server capable of distributing video through the home network from the video and audio input provided by the device. In this way you can view content generated from other player devices, such as a VTR, DVD, Satellite Receiver, Security Camera, the DVB-T dual tuner itself, etc. Through the electronic devices of the system object of the invention. DESCRIPTION OF THE DRAWINGS

To complement the description that is being made and in order to help a better understanding of the characteristics of the invention, according to a preferred example of practical implementation thereof, a set of drawings is attached as an integral part of said description. where, for illustrative and non-limiting purposes, the following has been represented: Figure 1.- Shows a scheme of the system object of the invention.

PREFERRED EMBODIMENT OF THE INVENTION

In view of the figures, a preferred embodiment of the method and system (1) objects of this invention is described below.

In a first embodiment, the method of the invention is based on viewing a primary content (3) by means of an electronic device (2) player equipped with at least one process unit intended to process audiovisual or multimedia content for reproduction and about storage media intended to house content, data and other information in digital format, and in some cases encrypted. The primary content (3) is preceded by the reproduction, and consumption, of a few minutes corresponding to a secondary content (4), in this example said secondary content (4) is advertising (in any of the formats that encompasses said term, such as It could be advertisements, advertising wedges, posters, banners, etc.) before one can access the display of a primary content (3) previously selected and downloaded by a user (6).

Initially taking the secondary content (4) of three minutes, this It is subdivided into three blocks of one minute each where each block contains three ads (spots) of twenty seconds.

Said secondary content (4), can be customizable and / or geolocated, this is possible since in an initial configuration of the electronic device (2) multimedia player it is connected to the network by means of communication means said network being preferably Internet. In this non-limiting embodiment, the electronic device (2) is of the STB type (Set Top Box) as the known decoders; During the initial configuration, a user is asked to enter data referring to the Country and Postal Code where the said electronic multimedia device (2) will be installed. In this way, the system (1) object of the invention, which includes, among other elements, one or more of said electronic devices (2) multimedia, identifies all electronic devices (2) in operation and allows content to be sent Secondary (4) geolocated planned for your post office box every day or other desirable timeframe according to criteria. Sending secondary content (4) from the system (1) to each electronic multimedia device (2) is done a few days in advance of one day of main content broadcasting to ensure a preload of content (3,4), primary and / or of the secondary in the electronic device (2) multimedia of the client, and to determine that the contents (3,4) are correct (the primary content (3) is the requested one and the secondary content (4) is the one that corresponds) and their quality.

As previously mentioned, the contents (3,4) can be geolocated, the country of content consumption detection is performed by geolocation procedures using IP addresses due to the priority that the system (1) allocates to the control of dissemination areas to guarantee content providers (3,4), both primary and secondary, the criteria deemed appropriate for the issuance of said content contents (3,4).

The system (1) is responsible for automatically distributing the secondary content (4) of each day without the intervention of the user (6), for which each electronic electronic device (2) periodically downloads said secondary content (4) transparently, or It is sent from at least one secondary server that hosts the secondary contents (4) as well as the primary content (1) is hosted on at least one primary server from where the primary contents (3) are downloaded or sent. The traffic generated by this activity, referred to secondary content (4) will have priority over traffic derived from requests for downloading primary content (3).

In the event that the secondary content (4) are advertisements, advertisers may transfer advertising blocks of a duration between 1 and 180 seconds, or more if required, but usually about 20 seconds via the Internet, if they have decided to produce themselves their advertising blocks with their own means. Or if they have decided to produce a company designated for this purpose in each location for this activity, it is responsible for uploading to the system (1) said blocks that are distributed to electronic devices (2) multimedia as a secondary content ( 4).

In this exemplary embodiment, both the method and the system (1) of the invention distinguish at least three types of secondary contents (4). A first type is a so-called priority secondary content (4) of high priority, such that said secondary secondary content (4) is placed as the first secondary content (4), global or for one or more locations determined by geolocation. In other words, the priority secondary content (4) is reproduced when a first primary content (3) is reproduced. A second type is a basic secondary (4) content type, This type of secondary content (4) is launched by reproducing the following primary contents (3) up to a fourth primary content (3), and so on up to "n" contents (3,4). Finally, a third type of secondary content (4) is a free secondary content (4) whose reproduction is made from the "n" primary content (4) reproduced, fifth in this case.

In this example of realization, the primary contents (3) are movies, TV series, or high demand content (meaning high-demand content commercial multimedia content that is in high demand by consumers and / or users) , and the secondary contents (4) are advertisements or "spots", the user (6) displays priority secondary content (4), ads considered as included in the priority secondary content group (4) according to agreements detailed above, before viewing a first film corresponding to the first primary content (4) determines that the user (6) has consumed the corresponding secondary content (4) by means of user presence detection (5) adapted to determine the presence of at least one user (6) in a given area as a consumption zone (7) of multimedia content; Before watching a second film corresponding to the second primary content (3), the user (6) displays basic secondary content (4), advertisements considered as included in the basic secondary content group (4) according to agreements and so on until viewing or reproducing a fifth film, or high demand content, corresponding to the fifth primary content (3), where the user (6) displays free secondary content (4), ads considered as included in the free secondary content group (4) according to previous agreements . As described, the type of secondary content (4) is established through agreements with suppliers or content generators secondary (4) in a manner similar to the operation of television spots and their hours of broadcast.

In the event that for a specific day there are no priority or basic secondary (4) content, the free content may occupy part of the space provided for the first two, provided that there is no over-demand in the other two types of secondary content ( 4).

In an even more preferred embodiment of the object of the invention, the system (1) has identification means (8) responsible for determining the identity of at least one user (6) that is in the consumption zone (7) of multimedia content, said identification means (8) can be found connected to the electronic device (2) or embedded in said electronic device (2). Similar to what happens with the user presence detection means (5), the identification means (8) can comprise means capable of operating as motion sensors, video cameras, Webcams, cameras, temperature sensors , presence sensors, pressure sensors, light sensors and acoustic sensors.

Claims

R E I V I N D I C A T I O N E S

Electronic device (2) adapted to reproduce multimedia content that includes:

to. at least one processing unit intended to process at least multimedia content,

b. storage media intended to store at least multimedia content,

characterized in that it comprises user presence detection means (5) adapted to determine the presence of at least one user (6) in an area determined as a consumption area (7) of multimedia content.

Electronic device (2) according to claim 1 characterized in that it additionally comprises communication means adapted to allow the connection of the electronic device

(2) to communication networks and/or to:

Yo. at least one primary server responsible for hosting at least one primary content

(3), and

ii. at least one secondary server responsible for hosting at least one secondary content

(4).

Electronic device (2) according to claim 1 or 2 characterized in that the means for detecting user presence

(5) are selected from the group consisting of: motion sensors, video cameras, Webcams, photographic cameras, temperature sensors, presence sensors, pressure sensors, light sensors and acoustic sensors.

Electronic device (2) according to claim 3 characterized in that the pressure sensors are located in the minus one location likely to be occupied by the user

Electronic device (2) according to claim 4 characterized in that the pressure sensors are located in at least one of the following locations:

to. a seat to be occupied by the user (6), and

b. a backup to be used by the user

(6)

Electronic device (2) according to claim 1 or 2 characterized in that the communication means are selected from the group consisting of: wireless connections, wired connections, point-to-point connections, near field connections and PLC type connections.

7. Electronic device (2) according to claim 1 or 2 characterized in that the user presence detection means (5) are additionally adapted to determine an identity of at least one user (6) who is in the consumption area ( 7).

8. Electronic device (2) according to claim 1 or 2, characterized in that it additionally comprises identification means (8) responsible for determining the identity of at least one user (6) who is in the multimedia content consumption area (7). .

Electronic device (2) according to any one of the previous claims characterized in that the multimedia content consumption area (7) is determined by a radius of action of the user presence detection means (5) included in a radius of up to 20 meters from the device electronic (2).

10. Multimedia content distribution system (1) characterized in that it comprises at least one electronic device (2) as described in any one of claims 2 to 9 and at least one content server (3., 4) to which The electronic device (2) is connected through the communication media.

11. Method for distributing multimedia content that makes use of the electronic device (2) described in any one of claims 2 to 9, characterized in that it comprises the following phases:

- reproduce at least one secondary content (4) using the electronic device (2),

- activate the user presence detection means (5) during the playback of the secondary content (4),

- determine the presence of at least one user (6) in the consumption area (7) during the playback time of the secondary content (4), and

- play at least one primary content (3) after the secondary content (3) only if the result of the previous step is positive.

12. Method according to claim 1, characterized in that it additionally comprises downloading at least one secondary content (4) from the secondary server to the storage media of the electronic device (2).

13. Method according to claim 12 characterized in that it additionally comprises downloading at least a part of the primary content (3) to the storage media of the electronic device (2).

14. Method according to claim 1 1 characterized in that it additionally comprises determining the geographical location of the user (6) by determining the IP address of the communication media of the electronic device (2).

15. Method according to claim 1, characterized in that it additionally comprises selecting at least one of the contents (3,4) based on the location of the user (6).