WO2012118337A2

WO2012118337A2 - System, method, and computer-readable recording medium for user preference analysis in a web browser

Info

Publication number: WO2012118337A2
Application number: PCT/KR2012/001556
Authority: WO
Inventors: 김영채
Original assignee: (주)네오위즈게임즈
Priority date: 2011-03-03
Filing date: 2012-02-29
Publication date: 2012-09-07
Also published as: KR20120100121A; WO2012118337A3

Abstract

The present invention relates to a system and method for user preference analysis in a Web browser, and more particularly, to a system and method for user preference analysis in a Web browser which involves accessing, at preset time intervals, a uniform resource locator (URL) of a site to be analyzed, and capturing a screenshot so as to analyze a user preference, and which involve displaying the result of the user preference analysis together with the captured screenshot based on the user log information on the URL of the captured screenshot. To this end, a user preference analysis system in a Web browser according to the present invention comprises: an image capture unit, which accesses a preset uniform resource locator (URL) to capture a screenshot; a log information collecting unit which receives information on the user logging onto the URL from the Web browser of a user terminal; and a logging pattern providing unit which combines the captured screenshot and the log information to provide a logging pattern of users. Thus, the user preference analysis result may be easily and visually ascertained to provide convenience to an analyst.

Description

Analysis system and method of user tendency in web browser, and computer readable recording medium

The present invention relates to a system for analyzing a user's propensity in a web browser and a method thereof, and more particularly, to access a screen image by accessing a URL (Uniform Resource Locator) of a site to be analyzed in a predetermined unit of time in order to analyze a user's propensity. The present invention relates to a user propensity analysis system and a method of capturing and presenting a user propensity analysis result along with a captured screen image based on user log information on a URL of the captured screen image.

In the rapidly changing Internet environment, the propensity and usage patterns of users are also rapidly changing, and the change cycle is very irregular. In addition, as the segmentation trend of user groups having various needs is accelerated, it is more difficult to grasp the propensity for a specific group. For this reason, in order to obtain an advantage in the virtual reality world, it is important to understand the needs of users in real time and to provide competitive and differentiated contents and services to users.

As a conventional method of analyzing the propensity of users, there is a method using an online research company or generating a separate program to analyze a user's pattern or propensity. However, these methods analyze the user's click propensity to find out whether the user's usage is maintained for a specific site as planned intentions, and the user's favorite menu and usage method. There is a problem in that it is difficult to visually recognize the propensity of users through registration of the click position.

The present invention was created to solve the above-mentioned problem, and in order to analyze a user's disposition to access a URL (Uniform Resource Locator) of a site to be analyzed in a predetermined unit of time to capture a screen image, and the captured screen image It is an object of the present invention to provide a user propensity analysis system and method in a web browser that provides a user propensity analysis result that is visually recognizable by displaying the results of the user propensity analysis.

In order to achieve the above object, a user disposition analysis system in a web browser according to the present invention includes an image capture unit for capturing a screen image by accessing a predetermined Uniform Resource Locator (URL) and a URL from a web browser of a user terminal. And a log collecting unit for receiving log information of the user and a log pattern providing unit for providing a log pattern of users by combining the log information with the captured screen image.

In addition, the user disposition analysis method in a web browser according to the present invention for achieving the above object, accessing a predetermined URL (Uniform Resource Locator) to capture a screen image and log information of the web browser from the user terminal And receiving the log information by combining the log information with the captured screen image.

Also included is a computer readable recording medium having recorded thereon a program for executing the above method of the present invention.

According to the user propensity analysis system and method in a web browser according to the present invention,

First, the user disposition analysis results can be visually recognized at a glance to provide convenience to the analyst.

Second, it is easy to determine whether the website maintains its planning intentions and usability, and what menus and methods users prefer.

Third, the enterprise can accurately determine and reflect the needs of customers based on the results obtained through the present invention.

1 is a block diagram of a user disposition analysis system in a web browser according to an embodiment of the present invention.

2 is a block diagram of an analysis server of the present invention.

Figure 3 shows an embodiment of the image capture unit and the log collector of the present invention.

4 illustrates an embodiment of a log pattern providing unit of the present invention.

5 is a configuration diagram of a user disposition analysis system in a web browser according to an embodiment of the present invention.

6 is a flowchart illustrating a user disposition analysis method in a web browser according to an embodiment of the present invention.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. Prior to this, terms or words used in the present specification and claims should not be construed as being limited to the common or dictionary meanings, and the inventors should properly explain the concept of terms in order to best explain their own invention. Based on the principle that it can be defined, it should be interpreted as meaning and concept corresponding to the technical idea of the present invention.

Therefore, the embodiments described in the specification and the drawings shown in the drawings are only the most preferred embodiment of the present invention and do not represent all of the technical idea of the present invention, various modifications that can be replaced at the time of the present application It should be understood that there may be equivalents and variations.

The present invention captures the screen image by accessing the Uniform Resource Locator (URL) of the site to be analyzed in a predetermined time unit to analyze the user's disposition, and based on the user log information on the URL of the captured screen image. The present invention relates to a system for analyzing a user's tendency in a web browser that displays a tendency analysis result together with a captured screen image, and a method thereof.

1 is a configuration diagram of a user disposition analysis system in a web browser according to an exemplary embodiment of the present invention. Referring to FIG. 1, a user disposition analysis system in a web browser will be described.

The user disposition analysis system in the web browser is connected to a plurality of user terminals 100, the web server 200 and the analysis server 300 through a network (including all types of networks including various types of networks such as a telephone network, the Internet, and a wireless communication network). In addition, the analysis server 300 includes a database (400).

The user terminal 100 is a communication device capable of accessing a web page of a specific site or the like through a network. For example, various communication devices such as a wireless communication terminal such as a smartphone, a computer, and a TV capable of accessing the Internet may be used. have. Therefore, the user can conveniently and quickly access a web page of a specific site or the like by using PC communication, wired / wireless Internet, telephone network, and the like.

In addition, since the present invention is for analyzing the user's disposition in the web browser, the user terminal 100 should be provided with a web browser. A web browser is software that helps your computer connect to the Internet and view a variety of information from a web server. Currently, the web browser integrates various Internet functions such as FTP, Telnet, News, Gopher as well as WWW. It's designed to be easy to use with just a click. Types of such web browsers include Internet Explorer, Mozilla Firefox, Google Chrome, Apple Safari, Opera, etc. The user terminal 100 The type of web browser that should be installed on is not limited to a particular one.

In addition, although not illustrated separately, the user terminal 100 may include an input unit for receiving data from a user by an input means such as a mouse or a keyboard, a communication unit communicating with the web server 200 through an internet network, and the web server ( It may include a display unit for displaying the information received from the (200).

2 is a block diagram of an analysis server of the present invention, with reference to FIG. The analysis server 300 includes an image capturing unit 310, a log collecting unit 330, a log pattern providing unit 350, and a database 400.

The image capture unit 310 accesses a predetermined URL to capture a screen image. At this time, the image capture unit 310 accesses the web server 200 at a predetermined time unit to capture the screen image. The image capture unit 310 is connected to the web server 200 by a predetermined time unit, apart from the user terminal 100 accessing the web site provided by the web server 200, the screen according to the URL. Capture the image. Images of the screen are captured regardless of how long or when users are connected, but the time of capturing the images allows the user to combine the log information with the users when creating a user log pattern in the future.

The log collector 330 receives log information of a user for the URL from a web browser of the user terminal 100. The log information includes at least one of user information, a click position of the user, a time clicked by the user at the click position, information of a link clicked by the user, and an image name clicked by the user. The information of the link includes the address of the link, the title of the link, and the like.

In general, when a user accesses a web page, such as a desired site, the user can download a desired page through a web browser installed in the user terminal 100. At this time, if the user surfs the web, a log file according to web surfing , Click stream material and click events. The log information such as the log file, the click stream data, and the click event is received by the log collector 330 from the user terminal 100 and stored in the database 400. In this case, the database 400 may store log information for each user, but in order to provide a user disposition analysis result, the log information may be stored for each URL.

3 illustrates an embodiment of the image capturing unit and the log collecting unit according to the present invention, and describes an embodiment of the image capturing unit and the log collecting unit together with FIG. 1.

For example, when the user terminal 100 accesses a homepage of a company (hereinafter referred to as 'A company') as shown in FIG. 1, in the A company, whether the homepage of the company is maintained in accordance with the intention of planning. In some cases, you might want to know what menus users like and how they are used. In such a case, the present invention can be used. The homepage of A company has several web pages (Corporate homepage 1 to corporate homepage n) for each menu, and the URLs of the web pages are different. Therefore, the image capture unit 310 captures the screen image by accessing the page-specific URL of the homepage of the company A at a predetermined time unit, and stores the captured screen image and the captured time in the database 400. . The log collector 330 receives log information of users according to URLs of pages of the homepage of the A company from the user terminal 100 and stores the log information in the database 400. Accordingly, since the screen image according to the unit time and the log information of the users are stored in the database 400 for each URL, the log pattern providing unit 350 described later will refer to the database 400 and log the user log pattern. Can be generated.

Meanwhile, the log pattern providing unit 350 combines the log information with the captured screen image to provide a log pattern of users. That is, the screen image captured by the image capture unit 310 is stored in the database 400 with respect to a preset URL on a predetermined time unit, and the log information of the user for each preset URL is stored in the log collector. Since it is stored in the database 400 by the 330, the log pattern providing unit 350 generates a log pattern by combining the screen image captured by the URL and the user information to store in the database 400.

The log pattern is generated by using log information of users of the URL of the captured screen image, and includes a location clicked by the user or a number of clicks on the clicked location with respect to the captured screen image. In this case, the log pattern may be generated only for a desired item of log information. Therefore, when only the desired item is extracted from the log information and combined with the screen image, a log pattern may be generated for each desired item, and log patterns of various categories may be generated. However, since the screen image is captured for each URL, and log information is generated by receiving log information for each URL, the log pattern is generally generated for each URL.

FIG. 4 illustrates an embodiment of a log pattern providing unit of the present invention. As shown in FIG. 4, the log pattern may be visually displayed and provided on the captured screen image. By visually displaying log patterns, users can see which menus are accessed by users, which menus are used by users, which locations are clicked to, and which links or images are accessed by users. The advantage is that user disposition and performance measurement can be identified at a glance.

In FIG. 4, a red circle indicates a position clicked by a user, and the number of clicks may be displayed by writing a number in the circle. In addition, the rectangles of different colors under the web page of FIG. 4 represent preset URLs, and the sizes vary according to the user access amount of each URL. This type is particularly easy when the performance of each web page needs to be verified or user disposition analysis is required in a site including multiple pages. Therefore, in FIG. 4, the user log pattern is analyzed for a total of five URLs, and it can be seen that the log pattern is visually displayed for one of the five URLs.

Until now, although the embodiment has been described by analyzing the log pattern of the user by using the user's click, it is a matter of course that can analyze the user's disposition for other actions in addition to the user's click and provide a log pattern visually.

In addition, although the image capturing unit 310, the log collecting unit 330, and the log pattern providing unit 350 are illustrated in the analysis server 300 so far, in the case where they are together in the analysis server 300, The analysis server 300 may be overloaded. FIG. 5 is a configuration diagram of a user disposition analysis system in a web browser according to an embodiment of the present invention. The system may be configured as shown in FIG. 5 to reduce an overload of the analysis server 300. That is, the image capture unit 310 is an image capture server 500, the log collection unit 330 is a log collection server 600, and the log pattern providing unit 350 is a log pattern providing server 700. By separating each server into a separate server, the system can be efficiently operated by reducing the server overload.

FIG. 6 is a flowchart illustrating a method for analyzing user tendency in a web browser according to an embodiment of the present invention. Referring to FIG. 6, a method for analyzing user tendency in a web browser will be described. The screen image is captured by accessing the preset URL (S10), and log information is received from the web browser of the user terminal (S20). In this case, the log information is log information of the preset URL, and the order of capturing the screen image and receiving the log information from the web browser of the user terminal may be changed. The log information of the users is generated by combining log information with the captured screen image (S30), and the log pattern is visually displayed on the captured screen image and provided (S40). The log information, the log pattern, and the provision of the log pattern visually are the same as described above in the user disposition analysis system in the web browser.

The invention also includes a computer readable medium having recorded thereon a program for carrying out the invention.

As described above, although the present invention has been described by way of limited embodiments and drawings, the present invention is not limited thereto and is intended by those skilled in the art to which the present invention pertains. Of course, various modifications and variations are possible within the scope of equivalents of the claims to be described.

Claims

An image capture unit for capturing a screen image by accessing a preset Uniform Resource Locator (URL);

A log collector which receives log information of the user of the URL from a web browser of a user terminal; And

And a log pattern providing unit for providing log patterns of users by combining the log information with the captured screen image.
The method of claim 1,

The image capture unit,

The system of claim 1, wherein the screen image is captured at a predetermined time unit.
The method of claim 1,

The log information,

And at least one of user information, a click position of the user, a time clicked by the user at the click position, information of a link clicked by the user, and an image name clicked by the user. User Propensity Analysis System.
The method of claim 1,

The log pattern providing unit,

And the log pattern is generated by using log information of users of URLs of the captured screen image.
The method of claim 4, wherein

The log pattern providing unit,

And the log pattern is visually displayed on the captured screen image and provided.
The method of claim 5,

The log pattern is,

And a position clicked by the user on the captured screen image or the number of clicks on the clicked position.
The method of claim 1,

And a database for storing at least one of the captured screen image, the time at which the screen image is captured, the log information, and the log pattern.
Capturing a screen image by accessing a preset Uniform Resource Locator (URL);

Receiving log information of a web browser from a user terminal; And

And combining the log information with the captured screen image to provide a log pattern of the users.
Capturing a screen image by accessing a preset Uniform Resource Locator (URL);

Receiving log information of a web browser from a user terminal; And

And combining the log information with the captured screen image to provide a log pattern of users. The computer-readable recording medium having recorded thereon a program for executing the program.