WO2012105792A2

WO2012105792A2 - System and method for providing a service for sending a text message by using a background image based on prediction information on a field of interest

Info

Publication number: WO2012105792A2
Application number: PCT/KR2012/000735
Authority: WO
Inventors: 최용학; 오준호; 박종성; 최승희
Original assignee: 주식회사 가온웍스
Priority date: 2011-02-01
Filing date: 2012-01-31
Publication date: 2012-08-09
Also published as: WO2012105792A3

Abstract

The present invention relates to a system and method for providing a service for sending a text message by using a background image based on prediction information on a field of interest. More specifically, according to the present invention, prediction information on a field of interest of a smartphone user is generated on the basis of information on regular searches, purchase history, application download history, or the location of the user. Advertisements matching the prediction information on the field of interest are selected and transmitted to a smartphone in which an application for a background image for writing a text message is installed so that only interesting background images which consist of the advertisements suitable for the field of interest of the user are displayed on a background image of a text message input window, thereby improving advertising efficiency. Further, when the text message is inputted, the interesting background image located on an area where letters are displayed is removed automatically or by a touch operation of the user in order to display the text message. Therefore, without being affected by the interesting background image, readability can be improved when the text message is written.

Description

Text message transmission service providing system using background image based on prediction information of interest and its providing method

The present invention relates to a text message transmission service providing system and a method for providing the same, and more particularly, to predict the user's interest information based on usage information such as a smartphone user's usual search, purchase history, application download history, or moving position. Creates and selects advertisements that match these interest predictions and sends them to a smartphone with a text message creation wallpaper application installed to display them on the desktop of the input window for text message creation. Only the selective display of the interest can improve the efficiency of the advertisement, and when the text message input the interest background of the area in which the text is displayed automatically or by deleting the user's touch operation to display the text message by displaying the text message Not affected The present invention relates to a text message transmission service providing system using a background screen based on prediction information of interest, which can improve readability when writing a text message, and a method of providing the same.

In general, a short message service (SMS) or a multi-message service (MMS) provided by a mobile communication terminal such as a smartphone or a mobile phone functions as a communication means with increasing usage along with voice calls. In addition, with the spread of smart phones and various messenger applications using a wireless communication network that can be used, the importance and use of such a text message are gradually increasing.

In particular, short message service (SMS) is a text transmission service that can send and receive a short text message between mobile communication terminals irrespective of the formation of a gateway for voice communication of the mobile communication terminal period. At the same time, its use is increasing due to the advantages such as the delivery of the contents of the text displayed on the receiver's mobile communication terminal and the promptness of contents confirmation.

Accordingly, efforts to implement additional effects by using a process of transmitting and receiving text messages, which are increasingly used, in particular, attempts to combine text messages with advertisements have been made at various angles.

However, in the case of an input window displayed on the display means for inputting a text message to be transmitted from the mobile communication terminal, a screen composed of a single color such as black, white, or light color is mostly displayed. As such, the input window of the text message was expressed only in a light monochromatic color, etc., due to the characteristic of the text message, which is difficult for the other party to immediately receive feedback on the contents of the text message. This is because it is easy to check.

Therefore, not only the receiver who needs to check the contents of the text message but also the sender side need to secure readability to visually check the contents of the text message, and the display means of the mobile communication terminal is not large. There was a difficult problem in combining transmission directly with advertising.

Accordingly, in the past, the text message itself was limited to the use of a text message itself as an advertisement, such as spam text, and the spam text had to be composed of only text messages. There was a problem that is significantly reduced, due to the spam letters sent indiscriminately there was a problem that causes only annoyance rather than advertising effect.

In addition, recently, as disclosed in Korean Patent Laid-Open Publication No. 10-2004-73833, an advertisement method using a text message wallpaper of a mobile phone for displaying an advertisement screen on a background of a text message has been proposed.

The advertisement method using the text message wallpaper of the mobile phone is remarkable in that the text message displayed on the receiver's mobile phone is changed from a single color to a wallpaper composed of various advertisements, but the advertisement displayed with the text message is displayed. Due to the problem that the readability of the text message is reduced, and if the wallpaper made of advertising is too blurry, there was a problem that almost does not get the desired advertising effect.

In addition, since the desktop is displayed only on the terminal of the receiver side, the input window displayed for the text message creation in the mobile communication terminal of the text message sender still has a limitation of being made in a single color.

Accordingly, recently, a method of providing a short message service including a background image has been proposed as disclosed in Korean Patent Laid-Open Publication No. 10-2007-35679.

The short message service including the background image is configured to display a background image having various shapes and colors in the caller's mobile communication terminal input window that creates the short message, and input a desired text message on the background image. Since the image is not changed and maintains a fixed shape and color, there is still a problem that the readability of the background image cannot be improved even if the text message input by the user is displayed in a dark color. There was a problem that can only be used while taking readability degradation.

In addition, the short message service including the background image has been proposed to act as a kind of stationery by transmitting the short message and the background image created by the sender, and thus the amount of transmission required for simultaneous transmission of the text message and the background image. All text messages are multi-messages due to the increase of the transmission cost, which is difficult to use frequently.

In addition, recently, as disclosed in Korean Patent Publication No. 10-869925, an advertisement service method using a short message wallpaper of a mobile terminal has been proposed.

The advertisement service method using the short message wallpaper of the mobile terminal receives various advertising wallpapers from an external ad server using the mobile terminal at the sender side, and displays these advertising wallpapers in the input window displayed for text message writing. It is configured to input text message after expression.

At this time, in order for the sender to easily check the contents of the input text message, the advertising background is moved according to the caller's text input, the size of the background screen is inverted, the color is reversed, or the background tone is down. There was an advantage of ensuring the readability of the text message by applying the operation.

However, in order to improve the readability of the text message, the operation and modification of the entire advertising wallpaper has to be carried out, so that not only the efficiency of the advertisement is reduced, but also the readability is intended to reach the same level as that of the absence of the advertising wallpaper. There was a problem that could not be improved.

In addition, the conventional advertising service method using a short message background screen of the mobile terminal has a problem that the user is to select the content of the advertisement, causing inconvenience to the user to send a text message.

In the related art, when the user selects the advertisement content, the background image is received from the advertisement server and displayed. However, if the advertisement contents are not received in advance and not immediately displayed at the time of the text input, there is a problem that it may cause inconvenience to the user due to the long time of interworking with the advertisement server and the data transmission. There was a problem.

Therefore, the background screen displayed in the input window of the smart phone to create a text message consists of advertisement information consisting of interest information specialized for the caller to improve the efficiency of the advertisement, the interest background screen consisting of advertising information about the user's interest information This automatic expression improves the convenience of use, and downloads and saves such a background of interest in advance so that it does not take time when the advertisement information is displayed, and the complicated movement or size of the background of interest when entering a text message or It is possible to improve the readability of the sender by stably displaying the text message to the extent that it can be achieved when there is no background of interest without changing the background tone. To achieve the same effect The peaceful character message transmission service has been requested.

The problem to be solved by the present invention is to generate the user's interest prediction information based on the usage information such as the smartphone user's usual search, purchase history, application download history or moving location and to select the ads that match the interest prediction information By sending a text message background wallpaper application to the smart phone installed by the application to display only the background of the advertisement consisting of advertisements suitable for the user's interest on the background of the input window for text messages to improve the efficiency of the advertisement In addition, when the text message is input, the background image of the area in which the text is displayed is deleted automatically or by a user's touch operation, and then the text message is displayed so that the text is not affected by the contents of the background of interest and thus the readability of the text message is improved. Interest Can send the text message service using a wallpaper based on forecast information provides a system and method for providing to provide.

The text message transmission service providing system using the background screen based on the interest interest information for achieving the above object,

Text message creation wallpaper application is installed and collects and transmits the interest information by the usual usage information, receives the background image matching the interest information and displays it on the display means, and the text message is input while the part of the background screen is deleted Smart phone to transmit on the wireless communication network; A prediction information generation server that receives the interest information transmitted from the smartphone through a wireless communication network and analyzes and predicts an interest according to the smartphone usage history of the smartphone user; And a background image transmission server for selecting an advertisement matching the interest of interest predicted by the prediction information generation server from among a plurality of advertisements, generating an interest background image to be displayed in a text message input window, and transmitting it to the smartphone through a wireless communication network. Characterized in that comprises a.

At this time, the smartphone,

An interest information collecting unit which collects usage information such as details of a user's search or purchase using a smartphone or an application download history, and obtains interest information of a smartphone user according to the repetition degree of the usage information; An interest information transmitter for transmitting the interest information acquired by the interest information collector to the prediction information generation server through a wireless communication network; An interest background screen receiver configured to receive an interest background screen selected and transmitted from the background screen transmission server at predetermined intervals through a wireless communication network and store the same in an memory; An interest background screen activation unit for activating the interest background screen to display the input window when the input window is displayed for character input; And a text activation unit for displaying a text message in the deleted specific area while deleting only a specific area of the background image of interest corresponding to the display area of the text inputted by operating the smartphone.

In addition, the prediction information generation server,

An interest information receiver having communication means for receiving and storing interest information of a smart phone user transmitted from the interest information transmitter through a wireless communication network; And an interest information analysis unit for grouping and classifying a user's frequent search history, purchase history, or application download history that constitute the interest information from a comprehensive group to a detailed group according to consumption tendency, and generating user's interest prediction information. Composed,

The wallpaper transmission server,

An interest background screen generation unit configured to store advertisements of various fields received from a plurality of advertisers and to select advertisements matching the interest interest information received from the interest information analyzer from among a plurality of stored advertisements as an interest background screen; And an interest background screen transmission unit configured to transmit the interest background screen including the advertisement selected by the interest background screen generation unit to the smartphone through a wireless communication network.

In addition, the character activator provided in the smartphone,

A text display area recognition unit recognizing an area where a text message is displayed on the input window by a user's smart phone operation; A background screen area deleting unit for recognizing a background screen area constituting the background of the text display area, deleting the background screen area for readable display of characters, and displaying an initial background screen of an input window; And a text display unit for displaying a text message in which the user's input is completed, in a region where the background image of interest is deleted.

In addition, the text message transmission service providing method using the background screen based on the interest prediction information for achieving the above object,

A smartphone interest information collecting step of installing a text message background wallpaper application, collecting smartphone usage information of the smartphone user, and collecting interest information of the smartphone user according to the repetition degree of the usage information; An interest information transmission step of transmitting, by the smartphone, the interest information to a prediction information generation server through a wireless communication network; Predicting interests of smartphone users by grouping and classifying the search history, purchase history or application download history of the users forming interest information in comprehensive to detailed groups according to the consumption tendency in the prediction information generation server receiving the interest information. An interest information analysis step of generating information; An interest background screen selection step of selecting and storing advertisements matching the interest prediction information among a plurality of advertisements as an interest background wallpaper in the wallpaper transmission server receiving the interest prediction information; An interest background screen updating step of receiving the selected interest background screen in a smartphone through a wireless communication network and updating and storing the interest background screen stored in the smartphone; An interest background screen activation step of being activated together by activation of an input window displayed on the smartphone for writing a text message on the smartphone and being displayed as a background screen of the input window; And recognizing an area where a text message is displayed in an input window by manipulating the smartphone user, deleting the corresponding area of the background image of interest to express an input character to improve readability, and creating a text message and transmitting it through a communication network. Characterized in that it comprises a character input step.

In this case, the interest information collecting step of the smart phone is configured to obtain location information on the area mainly active based on the mobile user's mobile location as interest information, and the interest information analysis step is easily performed in the area corresponding to the location information. It is desirable to be configured to generate encountering groups with interest prediction information.

In addition, the interest background screen activation step,

A horizontal and vertical sensor recognition process of obtaining horizontal correction information by sensing values recognized by horizontal and vertical sensors provided in the smart phone; And rolling the interest background image displayed on the input window as the background image by the horizontal correction information generated by the sensing values acquired by the horizontal and vertical sensors to move on the input window. It is preferred to be configured.

In addition, the character input step,

A text display area recognition process of recognizing a region in which a character input by a smartphone user is displayed among the background images of interest displayed on the entire input window as a background screen; A background screen area deleting step of recognizing an area of the background image of interest corresponding to the character display area and deleting the background image of interest to display the original background of the input window; A text display process of expressing a text message input by the operation of the smartphone to the text display area; And a text transmission process of transmitting a text message to a mobile communication terminal of a receiver through a wireless communication network after completion of text message writing in the text display area.

The present invention generates a user's interest prediction information based on the everyday use information of the smart phone user, selects advertisements matching the interest prediction information and displays it as the interest background screen of the input window for text message generation. There is an advantage to improve the advertising efficiency.

In addition, the present invention by expressing the background image of interest in the input window for creating a text message, by automatically deleting only the background of interest in the area in which the text is displayed or by the user's touch operation to display the text message Without being affected by the color, content or background tone of the background image of interest, there is an advantage that the readability of the text message can be improved to the extent that the text message is generated when there is no such wallpaper.

1 is a block diagram of a text message transmission service providing system using a background screen based on interest prediction information according to the present invention;

Figure 2 is an exemplary view of the screen of the smartphone indicating that the input character is displayed while the background image of interest exposed to the smartphone is deleted in accordance with the present invention.

3 is a block diagram of a method for providing a text message transmission service using a background screen based on interest prediction information according to the present invention;

Hereinafter, specific embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram of a system for providing a text message transmission service using a background screen based on interest prediction information according to the present invention, and FIG. 2 is a text input while deleting an interest background screen exposed to a smartphone according to the present invention. Is an illustration of a screen of a smartphone indicating that is expressed.

Referring to FIG. 1, a text message transmission service providing system using a background screen based on interest prediction information according to the present invention includes a text message preparation background application installed and collects and transmits the interest information by using the usual usage information. A smartphone 100 for receiving a background image matching the interest information and displaying the same on a display means and transmitting a text message inputted from a wireless communication network while a part of the background screen is deleted, and is transmitted through the wireless communication network from the smartphone. A prediction information generation server 200 for receiving interest information and analyzing and predicting interests according to the smartphone usage history of the smartphone user, and a plurality of advertisements that match the interests predicted by the prediction information generation server. It is selected as the background of interest to display on the text message input window. And it is configured to include a wallpaper transfer server 300 and, SMS server 400 that is created in the smart phone transmits the text message to be transmitted to the mobile terminal of the recipient to transmit to the smart phone through a wireless communication network.

The text message background wallpaper application may be installed in the smart phone 100 in the form of a hardware module, or may be configured by installing a dongle type module, as well as software to improve the user's ease of use It is preferable to download and install in the form of the smart phone 100 is configured.

At this time, the smart phone 100 collects usage information such as the history or application download history or the user searches or purchases using the smart phone and obtains the interest information of the smart phone user according to the repetition degree of the usage information. The information collecting unit 110, the interest information transmitting unit 120 for transmitting the interest information obtained by the interest information collecting unit to the prediction information generating server through a wireless communication network, and is selected and transmitted from the background screen transmission server Interest background wallpaper receiving unit 130 for receiving the interest background screen at regular intervals through a wireless communication network and storing it in a memory, and when the input window for text input is displayed, the interest background screen is activated by activating the interest background screen and displaying it in the input window. Part 140 and a specific area of the background image of interest corresponding to the display area of the character input by operating the smartphone A is formed by the specific region deletion with deletion including the active character 150 to express the text message.

The interest information collecting unit 110 collects the usual smartphone use information of the smartphone user on a regular basis such as full or one month, and obtains the interest information according to the repetition degree of the use information collected in the corresponding period. It is configured to receive the search information and information on the item or application download history of the purchase history from the storage area of the mobile Internet search history of the smart phone.

In addition, the interest information collecting unit 110 is configured to obtain location information on the area frequently visited by the smartphone user as the interest information, and suitable advertisement for items easily accessible in the main activity area of the smartphone user. Is preferably configured to be selected as the background of interest.

In this case, the interest information collecting unit 110 sets the rank of interest information higher as the number of times a user repeats the search, and sets the rank of interest information higher even when there are many purchase items or application download details. The interest background screen may be selected, and the interest information thus set may be transmitted together with the usage information indicating the number of repetitions.

In this case, the user's smart phone usage history is collected to determine interest information. Of course, the interest information collecting unit for the usage history is preferably made based on prior consent for obtaining information.

The interest information transmitter 120 is configured to transmit the interest information or the usage information to the prediction information generation server 200 of the space using a wireless communication network usable by the communication means provided in the smart phone. At this time, the interest information transmitting unit 120 is preferably configured to transmit the interest information by forming a gateway capable of transmitting and receiving data with the prediction information generation server 200 by activation of the background message application for creating a text message. .

The background image receiving unit 130 may receive the background image transmission server based on the field of interest prediction information generated by analyzing the items frequently searched and purchased by the user or the download of the application in the prediction information generation server that receives the interest information. The background image selected and transmitted in step 300 is received by using an available wireless communication network and then stored in a memory provided in the smart phone.

At this time, the interest background screen received and stored by the interest background screen receiving unit 130 may be configured as a background screen including a single advertisement information, but for the diversity of the user's interest and unpurchased items in the related field. In order to maximize the advertising effect through promotion, it is preferable that a plurality of backgrounds composed of various advertisement information of a field related to the user's interests are preferred.

In addition, the interest background screen received and stored by the interest background screen receiving unit 130 may be assigned and stored in association with the input window so that the interest background screen may be displayed as the background screen of the input window when the input window for text message input is activated. It is preferable.

In addition, the interest background screen receiving unit 130 is configured to receive the interest background wallpaper updated and transmitted at a predetermined interval in the background screen transmission server 300 and stored in advance in the memory provided in the smartphone, thereby transmitting a text message It is desirable to be able to separate the connection of the wireless communication network for the background image of interest and time. Accordingly, when the input window is activated for text message input, the background image of interest can be immediately called from the memory and displayed.

As shown in FIG. 2 (a), the interested background screen activator 140 is activated by the activation of an input window displayed on the display means of the smart phone 100 to create the text message. Activated together, it is configured to be displayed as the background of the input window.

In this case, the interest background screen activator 140 may be configured such that any interest background screen is displayed first among a plurality of interest background screens addressed to work with the input window, and a plurality of interests stored in the memory. Background images may be displayed first, and the specific interest background image may be displayed as the background image of the input window by a selection signal for the interest background image of which the user is particularly interested.

In addition, the interest background screen activator 140 is determined to have a high interest level based on the recently received interest background screen among the plurality of interest background screens received and stored from the wallpaper transmission server and the interest interest information among them. The particular interest background screen may be configured to be displayed first, and the plurality of interest background screens may be sequentially displayed according to activation of an input window for text message transmission.

In addition, when the user of the smart phone displays an advertisement content that does not like the interest background screen displayed in the input window, the user can easily change the interest background screen by an input signal such as dragging the input window with a finger. It is desirable to be configured to be. Thus, by allowing the user to directly select the advertisement content forming the interest background displayed in the input window, it is possible to improve the efficiency of the target advertisement that could not be implemented by wasted random advertisement.

As shown in (b) of FIG. 2, the text activation unit 150 recognizes a text display area recognition unit 152 that recognizes an area 20 where a text message is displayed on the input window by a user's smart phone manipulation. And a background screen area for recognizing a background screen area forming the background of the text display area and deleting the corresponding background screen area of the background screen 10 of interest for readable expression of characters and displaying the initial desktop of the input window. The deletion unit 154 and the character display unit 156 for displaying the text message of the user's input is displayed in the region of interest background screen 10 is deleted.

In this case, the background image of interest 10 is to be sequentially deleted by a specific area when inputting the character in order to improve the readability of the character, it is composed of a plurality of unit cells with the size of the character as the base unit desirable. Accordingly, according to the text input, the background image of interest may be deleted in units of cell units, thereby displaying the input text in the input window.

As such, when the interest background screen is generated based on the easy-to-delete unit cell, the specific unit cell of the area recognized by the user's touch input is deleted from the plurality of unit cells constituting the interest background. The unit cells adjacent to each other in a specific direction such as a horizontal direction from the specific unit cell may be deleted to display a text message only in a specific area of the input window displayed on the entire smartphone.

In addition, the background screen area deleting unit 154 may be configured to visually easily check the input text while automatically deleting adjacent unit cells in accordance with the input of the text, as well as a text message having a predetermined length. Since the user is planning to continuously input, the unit cells included in the areas touched and dragged in the input window, that is, the plurality of unit cells forming the areas where the user's touch and drag inputs are recognized, are previously deleted. It may be configured to delete in advance the background image of interest 10 of the areas 20 to be displayed by the character.

As such, the text message is displayed in the region 20 to be deleted in advance, and then configured to display the text message in the region, so that it can be felt in providing a desktop such as a conventional fixed monochromatic input window or a simple letter paper. You will feel new and fun that you did not have.

It is possible to correct mistakes such as typos while watching the text message displayed on the background screen of the initial input window, ie, the monochrome input screen, by clearing the interest background screen 10 first displayed on the input window by the character activator 150. The readability of the text message can be greatly improved, and then the text message is transmitted to the mobile communication terminal such as the smartphone of the receiver by using the SMS server of the mobile carrier.

In addition, the smart phone 100 is a rolling interlocking unit for rolling the background image of interest by generating a movement of the background image of interest displayed in the input window according to the movement of the vertical and horizontal sensors already provided in the smartphone ( It is preferably configured to further include 160.

Accordingly, the rolling interlocking unit 160 is connected and configured to transmit and receive data with the vertical and horizontal sensors to recognize the movement of the user who moves or shakes the smartphone. As such, the rolling interlocking unit 160 is connected to the vertical and horizontal sensors so that a three-dimensional effect (horizontal correction effect), which is implemented only in a photo storage box stored in a smartphone having an Android operating system, is displayed for text input. It can be easily implemented in the background of interest of the window. At this time, the rolling interlocking unit 160 may be configured such that when the movement of the smartphone is recognized, the input text or the interest background screen is shiny, the background is slid, or the wave shape is changed.

In addition, the rolling interlocking unit 160 may experience a three-dimensional effect better when displaying a background image of interest for text message input while the smartphone user walks or rides in a vehicle, thereby increasing interest. Will be.

In addition, the smart phone 100 forms a shadow area represented by forming a rectangular parallelepiped shape on the background immediately below the text displayed in the area after deleting the unit cell of the background image of interest by input of the user's text message, and displayed on the smart phone. It is preferable to further include a shadow area generating unit 170 that can improve the three-dimensional appearance of the text message.

As such, when the shadow area is formed directly below the text displayed in the input window, the user can feel the three-dimensional stereoscopic feeling of the displayed text and distinguish the background image of interest that forms the periphery of the text represented by the text from the text. Since the image is recognized, attention to the advertisement information constituting the background image of interest may be aroused to improve the advertisement effect.

In addition, the smartphone 100 completes and sends a text message, the text message area created by the user is animated and disappears from the input window while the text message area disappears and at the same time the area of the interest background screen forming the area. It is preferable to further include a background image re-expression unit 180 of the interest background to restore again to display in the input window.

The interest background screen re-expression unit 180 may improve the advertisement effect by re-exposing the interest background screen to the smartphone user after the text message is transmitted. In this case, the animation that the text message area disappears from the input window may be formed in various ways to increase the user's interest, such that the text message area is folded to form an envelope shape and disappear from the input window while flying. Of course.

The prediction information generation server 200 receives an interest information or usage information of a smart phone user transmitted through a wireless communication network usable by the interest information transmitter 120 and has a communication means for storing the received information in a separate database. The information receiving unit 210 and grouping and classifying the user's frequent search history, purchase history or application download history forming the interest information from a comprehensive group to a detailed group according to the consumption tendency and generate the user's interest prediction information. The interest information analysis unit 220 is configured to include.

At this time, the interest information analysis unit 220 determines an interest by giving a certain weight to search history, purchase history, or application download history, which constitutes interest information, and predicts the purchase of a smartphone user for the corresponding interest. Will generate information.

The weight used to determine the interest prediction information may be variously selected to identify a user's consumption pattern or main interests. For example, a search history, a purchase history, or an application download history using the smart phone. It can be configured to determine the matters of frequent search as the main interest by giving a high weight to the repetition degree of, as well as the search history, purchase history or application download made at a time close to the transmission point of interest information transmitted at regular intervals. The details may be configured to be weighted higher than previous search history, purchase history, or application download history to determine the area of interest of the smartphone user as the main interest.

Accordingly, the interest information analysis unit 220 analyzes the user's interest as an entertainment group's movie when the interest information is related to a search of movie releases, movie reviews, and the like, and the movie release information and theater information of a new movie. It is possible to generate the user's continuous interest prediction information based on the interest information such as determining the prediction information of the interest.

In addition, according to the information of interest, in winter, information about the lift ticket or equipment such as skiing or snowboarding can be generated as the area of interest prediction information, and information such as digital camera class, shooting schedule, or introduction of a new digital camera can be generated. It is possible to generate variously by the interest information transmitted from the user's smart phone, such as to generate the interest interest information.

The wallpaper transmission server 300 receives advertisements from a plurality of advertisers, stores advertisements of various fields, and stores advertisements matching the interest prediction information received from the interest information analyzer 220 among the stored advertisements. Interest background screen generation unit 310 to select a screen, and interest background screen transmission unit 320 for transmitting the interest background screen consisting of the advertisement selected by the interest background screen generation to the smart phone through the available wireless communication network. It is configured to include.

In this case, the interest background screen generation unit 310 produces each advertisement in a size suitable for being displayed on a smartphone, and stores it in a separate database, wherein each advertisement is a set of unit cells having a size corresponding to the size of a text. It is preferably configured to form. Accordingly, each advertisement is suitable for displaying the original desktop of the input window while deleting one unit cell according to the input of the text in the input window displayed to compose the text message.

In addition, the interest background screen transmission unit 320 is preferably configured to generate and transmit the interest background screen in a predetermined period set by the smartphone user in advance. When the new interest background screen is transmitted in a certain period as described above, the interest background wallpaper transmission unit 320 first notifies the smartphone 100 that there is an update item, and the user does not transmit a text message. By accessing the interest background screen transmission unit 320 through a wireless communication network in time to update the interest background screen stored in the smart phone, downloaded, the interest background screen expression and interest in the input window for the transmission of the text message The download of the wallpaper can be separated in time.

Next, a method of providing a text message transmission service using a background screen based on the interest interest information according to the present invention will be described.

3 is a block diagram of a method for providing a text message transmission service using a background screen based on interest-interest prediction information according to the present invention.

Referring to Figure 3, the text message transmission service providing method using a background screen based on the interest prediction information according to the present invention, a text message creation background application is installed and collects the smartphone user information of the smartphone user usage information Smartphone interest information collecting step (S10) of collecting interest information of a smartphone user according to the degree of repetition of them, and the interest information transmission step (S20) of transmitting the interest information from the smartphone to a prediction information generating server through a wireless communication network. And, the user's interests of smartphone users by grouping and classifying the user's search history, purchase history or application download history of the interest information in the prediction information generation server receiving the interest information from comprehensive group to detailed group according to consumption tendency. Interest information analysis step (S30) for generating field prediction information, and the field of interest A background image selection step (S40) of selecting and storing advertisements matching the interest prediction information among a plurality of advertisements from the plurality of advertisements received in the measurement report as the background image of interest, and wirelessly selecting the selected background image of interest. The interest background screen update step (S50) of updating and storing the interest background screen stored in the smartphone by receiving it from the smartphone through a communication network, and activating an input window displayed on the smartphone for writing a text message on the smartphone. Recognizing the background of the background of the input window is activated by being activated together with the background of the input window (S60) and the operation of the smartphone user to recognize the area of the text message is displayed on the input window and delete the corresponding area of the background of interest To improve the readability by expressing the inputted text, and to write the text message and transmit it through the communication network. It comprises a character input step (S70).

At this time, the smart phone interest information collecting step (S10) is not limited to the search and purchase history or application download history using the smart phone 100, the location information for the area mainly active based on the mobile user's mobile location It is preferably configured to obtain the interest information, and the interest information analysis step (S30) is preferably configured to generate items of interest that can be easily encountered in the area corresponding to the location information as the interest information.

In addition, the interest background screen activating step (S60) may display the interest background screen displayed in the input window for text message input in a fixed form, as well as horizontal and vertical sensors provided in the smart phone 100. The horizontal and vertical sensor recognition process of acquiring the horizontal correction information by the sensing value recognized by S61 and the horizontal correction information generated by the sensing values obtained by the horizontal and vertical sensors as the desktop on the input window. Rolling the displayed background image of interest may be configured to include a process of rolling a background image of interest moving on the input window (S62).

As such, the interest background screen displayed on the input window is rolled by the movement of the smartphone user to implement a three-dimensional effect, thereby improving attention and concentration of the advertisement contents as well as the interest of the smartphone user. It becomes possible.

In addition, the text input step (S70) is a text display area recognition process (S71) for recognizing a region in which a character input by the smartphone user of the background image of interest displayed on the entire desktop as the desktop and the text, Recognizing the area of the background image of interest corresponding to the display area and deleting the background image of interest forming the area of the background screen to display the original background of the input window (S72) and the character input by the operation of the smartphone A text display process (S73) for displaying a message in the text display area, and a text transmission process (S74) for transmitting a text message to the receiver's mobile communication terminal through a wireless communication network after the completion of the text message in the text display area. It is configured to include.

In this case, the background screen area deleting process (S72) may be configured to sequentially delete specific unit cells forming the background screen area corresponding to the text display area according to the input of the text, before inputting the text message. The text display area may be arbitrarily determined by touching and dragging the user's hand to the area where the text is to be displayed and deleting all unit cells forming the area where the touch and drag signals are input from the background image of interest. .

In the above description, the technical idea of the present invention has been described with the accompanying drawings. However, the present invention has been described by way of example and is not intended to limit the present invention. Anyone with ordinary knowledge in the technical field to which the present invention belongs may make various modifications and imitations without departing from the scope of the technical idea of the present invention.

Claims

In the text message transmission service providing system for transmitting a text message input by the user's operation in the smartphone terminal via a wireless communication network,

Text message creation wallpaper application is installed and collects and transmits the interest information by the usual usage information, receives the background image matching the interest information and displays it on the display means, and the text message is input while the part of the background screen is deleted Smart phone to transmit on the wireless communication network;

A prediction information generation server that receives the interest information transmitted from the smartphone through a wireless communication network and analyzes and predicts an interest according to the smartphone usage history of the smartphone user; And

A background image transmission server that selects an advertisement matching the interests predicted by the prediction information generation server from among a plurality of advertisements, generates an interest background image to be displayed in a text message input window, and transmits the background image transmission server to the smartphone through a wireless communication network; Text message transmission service providing system using a background screen based on the interest prediction information, characterized in that configured to include.
The method of claim 1,

The smartphone,

An interest information collecting unit which collects usage information such as details of a user's search or purchase using a smartphone or an application download history, and obtains interest information of a smartphone user according to the repetition degree of the usage information;

An interest information transmitter for transmitting the interest information acquired by the interest information collector to the prediction information generation server through a wireless communication network;

An interest background screen receiver configured to receive an interest background screen selected and transmitted from the background screen transmission server at predetermined intervals through a wireless communication network and store the same in an memory;

An interest background screen activation unit for activating the interest background screen to display the input window when the input window is displayed for character input; And

And a text activation unit for displaying a text message in the deleted specific area while deleting only a specific area of the background image of interest corresponding to the display area of the text inputted by operating the smartphone. Text message transmission service providing system using a background based on the background.
The method of claim 2,

The prediction information generating server,

An interest information receiver having communication means for receiving and storing interest information of a smart phone user transmitted from the interest information transmitter through a wireless communication network; And

Including the interest information analysis unit for grouping and classifying the user's frequent search history, purchase history or application download history forming the interest information from a comprehensive group to a detailed group according to consumption tendency and generating user's interest prediction information. Become,

The wallpaper transmission server,

An interest background screen generation unit configured to store advertisements of various fields received from a plurality of advertisers and to select advertisements matching the interest interest information received from the interest information analyzer from among a plurality of stored advertisements as an interest background screen; And

Characters using the background image based on the interest prediction information, characterized in that it comprises an interest background screen transmission unit for transmitting the interest background screen consisting of the advertisement selected by the background image generating unit to the smart phone via a wireless communication network Message transmission service providing system.
The method of claim 3,

The interest information analysis unit is configured to generate interest-interest prediction information by giving a predetermined weight to search history, purchase history, or application download history constituting the interest information;

The weight is configured to give a high weight to the repetition degree of the search history, purchase history or application download history using the smartphone, or a search history made at a time close to the transmission point of interest information received from the smartphone at regular intervals or A system for providing a text message transmission service using a background image based on interest prediction information, wherein the purchase history or application download details are configured to have a higher weight than the previous search history or purchase history or application download details.
The method of claim 3,

The interest information collecting unit is a text message transmission service providing system using a background screen based on the field of interest prediction information, characterized in that configured to obtain location information about the area frequented by the smartphone user as interest information.
The method of claim 3,

The character activator,

A text display area recognition unit recognizing an area where a text message is displayed on the input window by a user's smart phone operation;

A background screen area deleting unit for recognizing a background screen area constituting the background of the text display area, deleting the background screen area for readable display of characters, and displaying an initial background screen of an input window; And

Text message transmission service providing system using a background based on the interest information, characterized in that it comprises a character display unit for displaying a text message of the user input is completed in the region of interest background screen deleted.
The method of claim 6,

And the background screen area deleting unit is configured to be deleted based on unit cells corresponding to the size at which the text is displayed as a basic unit.
The method of claim 6,

The background screen area deleting unit selects a start position of a text display area by deleting an area recognized by a user's touch input among areas constituting the background of interest, and deletes the background of interest in a specific direction from the area. Text message transmission service providing system using a background screen based on the interest prediction information, characterized in that configured to form a.
The method of claim 6,

The background screen region deleting unit may be configured to delete a region to be touched and dragged from the input window in which the background image of interest is displayed, to generate a text display region in advance, and to input a text message. Text message transmission service providing system using a background based on the background.
The method according to any one of claims 3 to 9,

The smartphone generates a movement for correcting the horizontality of the background image of interest displayed in the input window according to the movement of the smartphone recognized by the vertical and horizontal sensors, thereby further rolling a rolling link unit for rolling the background image of interest on the input window. Text message transmission service providing system using a background screen based on the interest prediction information, characterized in that configured to include.
The method according to any one of claims 3 to 9,

The smart phone may further include a shadow area generation unit configured to form and display a shadow area represented by forming a rectangular parallelepiped shape in a background immediately below a character expressed by a user's text message input. Text message transmission service providing system using a background based on the background.
The method according to any one of claims 3 to 9,

After the smartphone completes and sends a text message, the text message area created by the user is animated and disappears from the input window, and the background of interest is displayed again in the input window by restoring the unit cells of the background image of interest that constituted the text message area. Text message transmission service providing system using a background screen based on the interest prediction information, characterized in that it further comprises a screen re-expression unit.
In the text message transmission service providing method for transmitting a text message input by the user's operation in the smartphone terminal via a wireless communication network,

A smartphone interest information collecting step of installing a text message background wallpaper application, collecting smartphone usage information of the smartphone user, and collecting interest information of the smartphone user according to the repetition degree of the usage information;

An interest information transmission step of transmitting, by the smartphone, the interest information to a prediction information generation server through a wireless communication network;

Predicting interests of smartphone users by grouping and classifying the search history, purchase history or application download history of the users forming interest information in comprehensive to detailed groups according to the consumption tendency in the prediction information generation server receiving the interest information. An interest information analysis step of generating information;

An interest background screen selection step of selecting and storing advertisements matching the interest prediction information among a plurality of advertisements as an interest background wallpaper in the wallpaper transmission server receiving the interest prediction information;

An interest background screen updating step of receiving the selected interest background screen in a smartphone through a wireless communication network and updating and storing the interest background screen stored in the smartphone;

An interest background screen activation step of being activated together by activation of an input window displayed on the smartphone for writing a text message on the smartphone and being displayed as a background screen of the input window; And

Recognize the area where the text message is displayed in the input window by the operation of the smartphone user, delete the corresponding area of the background image of interest to display the input text to improve readability and write the text message, and then send the text through the communication network. Method for providing a text message transmission service using a background screen based on the prediction information of interest, characterized in that it comprises an input step.
The method of claim 13,

The smart phone interest information gathering step is configured to obtain location information on the area mainly active based on the mobile user's mobile location as interest information,

The interest information analyzing step is a text message transmission service providing method using a background image based on the interest prediction information, characterized in that configured to generate the interest prediction information groups easily accessible in the area corresponding to the location information.
The method of claim 13,

The interest background activation step,

A horizontal and vertical sensor recognition process of obtaining horizontal correction information by sensing values recognized by horizontal and vertical sensors provided in the smart phone; And

And the ROI background image rolling process to roll the ROI background displayed on the input window as the background image by the horizontal correction information generated by the sensing values acquired by the horizontal and vertical sensors to move on the input window. Method of providing a text message transmission service using a background screen based on the prediction information of interest, characterized in that.
The method of claim 13,

The character input step,

A text display area recognition process of recognizing a region in which a character input by a smartphone user is displayed among the background images of interest displayed on the entire input window as a background screen;

A background screen area deleting step of recognizing an area of the background image of interest corresponding to the character display area and deleting the background image of interest to display the original background of the input window;

A text display process of expressing a text message input by the operation of the smartphone to the text display area; And

Characters using the background image based on the interest prediction information, characterized in that it comprises a character transmission process for transmitting a text message to the mobile communication terminal of the receiver through the wireless communication network after the completion of the text message in the text display area How to provide a message transmission service.
The method of claim 16,

The background screen area deleting process is performed by sequentially deleting a specific unit cell constituting the background screen area corresponding to the text display area according to input of a character. How to provide text message transmission service.
The method of claim 16,

In the background screen area deleting process, the user touches and drags a user's hand to an area to display a text before inputting a text message and deletes all unit cells forming a touch and drag signal input area of the background image of interest. Method for providing a text message transmission service using a background screen based on the interest prediction information, characterized in that it is configured to form a text display area in advance.