WO2012083077A3 - Coupon effectiveness indices - Google Patents
Coupon effectiveness indices Download PDFInfo
- Publication number
- WO2012083077A3 WO2012083077A3 PCT/US2011/065281 US2011065281W WO2012083077A3 WO 2012083077 A3 WO2012083077 A3 WO 2012083077A3 US 2011065281 W US2011065281 W US 2011065281W WO 2012083077 A3 WO2012083077 A3 WO 2012083077A3
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- coupon
- determined
- coupon effectiveness
- consumers
- indices
- Prior art date
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0211—Determining the effectiveness of discounts or incentives
Landscapes
- Business, Economics & Management (AREA)
- Engineering & Computer Science (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Strategic Management (AREA)
- Finance (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Economics (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
Profiles characterizing each of a plurality of consumers are received. Thereafter, each profile is associated with one of a plurality of customer segments (e.g., matched pairs, etc.). Thereafter, a coupon effectiveness index is determined for each of the plurality of consumers for an offering based on the associated customer segment. The coupon effectiveness indices model characterizes causal effects estimates determined using historical data of purchases of individuals having varying coupon treatments for the offering. Subsequently, provision of at least a portion of the determined coupon effectiveness indices is initiated. Related apparatus, systems, techniques and articles are also described.
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US201013971610A | 2010-12-17 | 2010-12-17 | |
US12/971,610 | 2010-12-17 |
Publications (2)
Publication Number | Publication Date |
---|---|
WO2012083077A2 WO2012083077A2 (en) | 2012-06-21 |
WO2012083077A3 true WO2012083077A3 (en) | 2012-08-09 |
Family
ID=45491775
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
PCT/US2011/065281 WO2012083077A2 (en) | 2010-12-17 | 2011-12-15 | Coupon effectiveness indices |
Country Status (1)
Country | Link |
---|---|
WO (1) | WO2012083077A2 (en) |
Citations (4)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US6684195B1 (en) * | 1989-05-01 | 2004-01-27 | Catalina Marketing International, Inc. | Method and system for selective incentive point-of-sale marketing in response to customer shopping histories |
US20050171848A1 (en) * | 1997-03-21 | 2005-08-04 | Walker Jay S. | Method and apparatus for generating a coupon |
US20080262928A1 (en) * | 2007-04-18 | 2008-10-23 | Oliver Michaelis | Method and apparatus for distribution and personalization of e-coupons |
US20080270231A1 (en) * | 2007-04-30 | 2008-10-30 | Jun Li | Methods And Systems For Tracking Customer Response To A Coupon |
-
2011
- 2011-12-15 WO PCT/US2011/065281 patent/WO2012083077A2/en active Application Filing
Patent Citations (4)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US6684195B1 (en) * | 1989-05-01 | 2004-01-27 | Catalina Marketing International, Inc. | Method and system for selective incentive point-of-sale marketing in response to customer shopping histories |
US20050171848A1 (en) * | 1997-03-21 | 2005-08-04 | Walker Jay S. | Method and apparatus for generating a coupon |
US20080262928A1 (en) * | 2007-04-18 | 2008-10-23 | Oliver Michaelis | Method and apparatus for distribution and personalization of e-coupons |
US20080270231A1 (en) * | 2007-04-30 | 2008-10-30 | Jun Li | Methods And Systems For Tracking Customer Response To A Coupon |
Also Published As
Publication number | Publication date |
---|---|
WO2012083077A2 (en) | 2012-06-21 |
Similar Documents
Publication | Publication Date | Title |
---|---|---|
WO2012037246A3 (en) | Systems and methods to segment customers | |
WO2010123586A3 (en) | Enterprise information security management software for prediction modeling with interactive graphs | |
WO2013169178A3 (en) | Social media profiling | |
WO2012129480A3 (en) | Parking management system and methods | |
WO2013028577A3 (en) | System and method for importing ratings for media content | |
WO2013028576A3 (en) | System and method for aggregating ratings for media content | |
WO2012094269A3 (en) | Systems, methods, and media for providing virtual badges | |
WO2012119137A3 (en) | Identify experts and influencers in a social network | |
WO2011100016A3 (en) | Method of maintaining a pipeline | |
WO2014105892A3 (en) | Systems and methods for providing a point of sale platform | |
WO2011116298A3 (en) | Systems and methods to identify differences in spending patterns | |
WO2013019506A3 (en) | Unlocking coupon offers | |
WO2013048639A3 (en) | Referral program for businesses | |
WO2014047197A3 (en) | Systems and methods for optimizing returns on ad inventory of a publisher | |
WO2013126887A3 (en) | System and method for providing flavor advisement and enhancement | |
WO2014043287A3 (en) | Methods and systems for estimating recoverable utility revenue | |
MX2013007804A (en) | Data improvement system and method. | |
WO2009157997A3 (en) | Systems and methods for ranking assets relative to a group of viewers | |
WO2011031433A3 (en) | Audience segment estimation | |
WO2013044236A3 (en) | Method and apparatus for a designer garment tracking platform | |
WO2012072976A3 (en) | Evaluating surface data | |
WO2010008766A3 (en) | Authentication segmentation | |
WO2014018690A3 (en) | Determining customer brand commitment using social media data | |
WO2013192255A3 (en) | Ranking based on social activity data | |
WO2012093815A3 (en) | Method, system, and computer-readable recording medium for recommending other users or objects by considering preference of at least one user |
Legal Events
Date | Code | Title | Description |
---|---|---|---|
NENP | Non-entry into the national phase |
Ref country code: DE |
|
122 | Ep: pct application non-entry in european phase |
Ref document number: 11808758 Country of ref document: EP Kind code of ref document: A2 |