WO2012075505A3 - Targeting advertisements to athletes - Google Patents

Targeting advertisements to athletes Download PDF

Info

Publication number
WO2012075505A3
WO2012075505A3 PCT/US2011/063331 US2011063331W WO2012075505A3 WO 2012075505 A3 WO2012075505 A3 WO 2012075505A3 US 2011063331 W US2011063331 W US 2011063331W WO 2012075505 A3 WO2012075505 A3 WO 2012075505A3
Authority
WO
WIPO (PCT)
Prior art keywords
athlete
server system
user accounts
advertisement
user account
Prior art date
Application number
PCT/US2011/063331
Other languages
French (fr)
Other versions
WO2012075505A2 (en
Inventor
David Embree
Kris Wallsmith
Laurie Hotovy
Original Assignee
Athletepath, Inc.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US13/310,566 external-priority patent/US8781611B2/en
Application filed by Athletepath, Inc. filed Critical Athletepath, Inc.
Publication of WO2012075505A2 publication Critical patent/WO2012075505A2/en
Publication of WO2012075505A3 publication Critical patent/WO2012075505A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Abstract

An athlete service platform implemented at a server system obtains athletic performance information and selectively stores that information in a plurality of athlete-user accounts in which each athlete-user account is associated with a respective athlete competing in one or more athletic events. The server system obtains a set of advertisement parameters from an advertiser which specify how and whether to direct one or more advertisement messages to one or more of the plurality of athlete-user accounts. The set of advertisement parameters includes at least one performance parameter. The server system identifies, with reference to the plurality of athlete-user accounts and the athletic performance information stored in those athlete-user accounts, a target athlete-user account associated with an athlete that has achieved the performance parameter as indicated by the athletic performance information. The server system directs the advertisement message to the target athlete-user account.
PCT/US2011/063331 2010-12-03 2011-12-05 Targeting advertisements to athletes WO2012075505A2 (en)

Applications Claiming Priority (8)

Application Number Priority Date Filing Date Title
US41973910P 2010-12-03 2010-12-03
US61/419,739 2010-12-03
US42015210P 2010-12-06 2010-12-06
US61/420,152 2010-12-06
US13/310,566 2011-12-02
US13/310,566 US8781611B2 (en) 2010-12-03 2011-12-02 Targeting advertisements to athletes
US13/310,573 US8788073B2 (en) 2010-12-03 2011-12-02 Athlete service platform supporting augmented views
US13/310,573 2011-12-02

Publications (2)

Publication Number Publication Date
WO2012075505A2 WO2012075505A2 (en) 2012-06-07
WO2012075505A3 true WO2012075505A3 (en) 2012-10-18

Family

ID=46172616

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2011/063331 WO2012075505A2 (en) 2010-12-03 2011-12-05 Targeting advertisements to athletes

Country Status (1)

Country Link
WO (1) WO2012075505A2 (en)

Families Citing this family (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP2824614A1 (en) * 2013-07-12 2015-01-14 IQO2 bvba Platform for planning and analyzing sports training for one or more athletes

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2007034478A (en) * 2005-07-25 2007-02-08 Nec Corp Sport game holding support system, terminal and sport game holding support method
US20070287596A1 (en) * 2004-12-17 2007-12-13 Nike, Inc. Multi-Sensor Monitoring of Athletic Performance
US20080010343A1 (en) * 2006-05-24 2008-01-10 Digital Sports, Inc. Method of providing a digital athlete profile
US20090210078A1 (en) * 2008-02-14 2009-08-20 Infomotion Sports Technologies, Inc. Electronic analysis of athletic performance

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20070287596A1 (en) * 2004-12-17 2007-12-13 Nike, Inc. Multi-Sensor Monitoring of Athletic Performance
JP2007034478A (en) * 2005-07-25 2007-02-08 Nec Corp Sport game holding support system, terminal and sport game holding support method
US20080010343A1 (en) * 2006-05-24 2008-01-10 Digital Sports, Inc. Method of providing a digital athlete profile
US20090210078A1 (en) * 2008-02-14 2009-08-20 Infomotion Sports Technologies, Inc. Electronic analysis of athletic performance

Also Published As

Publication number Publication date
WO2012075505A2 (en) 2012-06-07

Similar Documents

Publication Publication Date Title
EP2531969A4 (en) Integrated advertising system
WO2011081788A3 (en) Targeting applications with advertisements
WO2010090783A3 (en) User interface for interest-based targeted marketing
WO2012087909A3 (en) Providing advertisements on a social network
WO2008042812A3 (en) Advertisement campaign simulator
MX352437B (en) Targeting social advertising to friends of users who have interacted with an object associated with the advertising.
WO2012082345A3 (en) Integrated and comprehensive advertising campaign management and optimization
WO2012074813A3 (en) Targeting advertisements based on emotion
WO2007028173A3 (en) Methods and apparatuses for scheduling pay-per-call advertising
WO2007041022A3 (en) Targeted advertising
WO2011130442A3 (en) Advertising viewing and referral incentive system
WO2012067938A3 (en) Selecting media advertisements for presentation based on their predicted playtimes
WO2010134724A3 (en) Method and apparatus for providing dynamic advertisements
WO2007079403A3 (en) Estimating ad quality from observed user behavior
WO2012023076A3 (en) Television and social network interworking system and method
WO2009029813A3 (en) Advertiser ad review
WO2011149930A3 (en) Event-based ad targeting
WO2010041851A3 (en) System and method for providing user-customized mobile advertising service
WO2005062863A3 (en) Method and system for providing targeted graphical advertisements
WO2009024874A3 (en) System and method for auctioning targeted advertisement placement for video audiences
WO2010135002A3 (en) Ad selection systems and methods
WO2012108708A3 (en) Local area advertisement system and method for calculating a local area advertisement cost
WO2006127645A3 (en) Digital advertising auction system
WO2011149997A3 (en) Auctioning segmented avails
WO2012162688A3 (en) Unified yield management for display advertising

Legal Events

Date Code Title Description
121 Ep: the epo has been informed by wipo that ep was designated in this application

Ref document number: 11845322

Country of ref document: EP

Kind code of ref document: A2

NENP Non-entry into the national phase

Ref country code: DE

122 Ep: pct application non-entry in european phase

Ref document number: 11845322

Country of ref document: EP

Kind code of ref document: A2