WO2012075505A3 - Targeting advertisements to athletes - Google Patents

Targeting advertisements to athletes Download PDF

Info

Publication number
WO2012075505A3
WO2012075505A3 PCT/US2011/063331 US2011063331W WO2012075505A3 WO 2012075505 A3 WO2012075505 A3 WO 2012075505A3 US 2011063331 W US2011063331 W US 2011063331W WO 2012075505 A3 WO2012075505 A3 WO 2012075505A3
Authority
WO
WIPO (PCT)
Prior art keywords
athlete
server system
user accounts
plurality
advertisement
Prior art date
Application number
PCT/US2011/063331
Other languages
French (fr)
Other versions
WO2012075505A2 (en
Inventor
David Embree
Laurie Hotovy
Kris Wallsmith
Original Assignee
Athletepath, Inc.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority to US41973910P priority Critical
Priority to US61/419,739 priority
Priority to US42015210P priority
Priority to US61/420,152 priority
Priority to US13/310,566 priority
Priority to US13/310,566 priority patent/US8781611B2/en
Priority to US13/310,573 priority patent/US8788073B2/en
Priority to US13/310,573 priority
Application filed by Athletepath, Inc. filed Critical Athletepath, Inc.
Publication of WO2012075505A2 publication Critical patent/WO2012075505A2/en
Publication of WO2012075505A3 publication Critical patent/WO2012075505A3/en

Links

Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination

Abstract

An athlete service platform implemented at a server system obtains athletic performance information and selectively stores that information in a plurality of athlete-user accounts in which each athlete-user account is associated with a respective athlete competing in one or more athletic events. The server system obtains a set of advertisement parameters from an advertiser which specify how and whether to direct one or more advertisement messages to one or more of the plurality of athlete-user accounts. The set of advertisement parameters includes at least one performance parameter. The server system identifies, with reference to the plurality of athlete-user accounts and the athletic performance information stored in those athlete-user accounts, a target athlete-user account associated with an athlete that has achieved the performance parameter as indicated by the athletic performance information. The server system directs the advertisement message to the target athlete-user account.
PCT/US2011/063331 2010-12-03 2011-12-05 Targeting advertisements to athletes WO2012075505A2 (en)

Priority Applications (8)

Application Number Priority Date Filing Date Title
US41973910P true 2010-12-03 2010-12-03
US61/419,739 2010-12-03
US42015210P true 2010-12-06 2010-12-06
US61/420,152 2010-12-06
US13/310,566 US8781611B2 (en) 2010-12-03 2011-12-02 Targeting advertisements to athletes
US13/310,566 2011-12-02
US13/310,573 US8788073B2 (en) 2010-12-03 2011-12-02 Athlete service platform supporting augmented views
US13/310,573 2011-12-02

Publications (2)

Publication Number Publication Date
WO2012075505A2 WO2012075505A2 (en) 2012-06-07
WO2012075505A3 true WO2012075505A3 (en) 2012-10-18

Family

ID=46172616

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2011/063331 WO2012075505A2 (en) 2010-12-03 2011-12-05 Targeting advertisements to athletes

Country Status (1)

Country Link
WO (1) WO2012075505A2 (en)

Families Citing this family (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP2824614A1 (en) * 2013-07-12 2015-01-14 IQO2 bvba Platform for planning and analyzing sports training for one or more athletes

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2007034478A (en) * 2005-07-25 2007-02-08 Nec Corp Sport game holding support system, terminal and sport game holding support method
US20070287596A1 (en) * 2004-12-17 2007-12-13 Nike, Inc. Multi-Sensor Monitoring of Athletic Performance
US20080010343A1 (en) * 2006-05-24 2008-01-10 Digital Sports, Inc. Method of providing a digital athlete profile
US20090210078A1 (en) * 2008-02-14 2009-08-20 Infomotion Sports Technologies, Inc. Electronic analysis of athletic performance

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20070287596A1 (en) * 2004-12-17 2007-12-13 Nike, Inc. Multi-Sensor Monitoring of Athletic Performance
JP2007034478A (en) * 2005-07-25 2007-02-08 Nec Corp Sport game holding support system, terminal and sport game holding support method
US20080010343A1 (en) * 2006-05-24 2008-01-10 Digital Sports, Inc. Method of providing a digital athlete profile
US20090210078A1 (en) * 2008-02-14 2009-08-20 Infomotion Sports Technologies, Inc. Electronic analysis of athletic performance

Also Published As

Publication number Publication date
WO2012075505A2 (en) 2012-06-07

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