WO2012061574A3 - Shopper tracking system and method - Google Patents
Shopper tracking system and method Download PDFInfo
- Publication number
- WO2012061574A3 WO2012061574A3 PCT/US2011/059105 US2011059105W WO2012061574A3 WO 2012061574 A3 WO2012061574 A3 WO 2012061574A3 US 2011059105 W US2011059105 W US 2011059105W WO 2012061574 A3 WO2012061574 A3 WO 2012061574A3
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- shoppers
- data
- panel
- user interface
- visual
- Prior art date
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
Abstract
An interactive system and method for collecting shopper data as behaviors and attitudes occur along the path to purchase, without delays, as well as analyzing and presenting the data for the purpose of producing marketing insights and improving marketing strategies. Software having a visual or non-visual user interface is provided to a panel of shoppers for use on either a mobile device, personal computer, or both. The user interface facilitates real-time data collection from the panel of shoppers by asking questions and prompting responses to track virtually every aspect of the consumer experience, permitting truly comprehensive analysis of shoppers' behavior. In another aspect, the system and method also provide for the analysis and presentation of the collected data.
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US41062410P | 2010-11-05 | 2010-11-05 | |
US61/410,624 | 2010-11-05 |
Publications (3)
Publication Number | Publication Date |
---|---|
WO2012061574A2 WO2012061574A2 (en) | 2012-05-10 |
WO2012061574A3 true WO2012061574A3 (en) | 2012-08-30 |
WO2012061574A4 WO2012061574A4 (en) | 2012-10-18 |
Family
ID=46025101
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
PCT/US2011/059105 WO2012061574A2 (en) | 2010-11-05 | 2011-11-03 | Shopper tracking system and method |
Country Status (1)
Country | Link |
---|---|
WO (1) | WO2012061574A2 (en) |
Families Citing this family (7)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
WO2014094068A1 (en) * | 2012-12-21 | 2014-06-26 | Vimily Pty Ltd | A system, method, computer program and data signal for collecting and collating information |
US10262331B1 (en) | 2016-01-29 | 2019-04-16 | Videomining Corporation | Cross-channel in-store shopper behavior analysis |
US10963893B1 (en) | 2016-02-23 | 2021-03-30 | Videomining Corporation | Personalized decision tree based on in-store behavior analysis |
US10387896B1 (en) | 2016-04-27 | 2019-08-20 | Videomining Corporation | At-shelf brand strength tracking and decision analytics |
US10354262B1 (en) | 2016-06-02 | 2019-07-16 | Videomining Corporation | Brand-switching analysis using longitudinal tracking of at-shelf shopper behavior |
US20180024624A1 (en) * | 2016-07-19 | 2018-01-25 | Immersv, Inc. | Computer analysis of user comfort in virtual reality environments |
US10412096B2 (en) | 2017-04-18 | 2019-09-10 | Visa International Service Association | Wireless authentication based on location data |
Citations (3)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US20030028417A1 (en) * | 2001-05-02 | 2003-02-06 | Fox Edward J. | Method for evaluating retail locations |
US20090112683A1 (en) * | 2007-10-24 | 2009-04-30 | International Business Machines Corporation | Method, system and program product for distribution of feedback among customers in real-time |
US20100274632A1 (en) * | 2007-09-04 | 2010-10-28 | Radford Institute Australia Pty Ltd | Customer satisfaction monitoring system |
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2011
- 2011-11-03 WO PCT/US2011/059105 patent/WO2012061574A2/en active Application Filing
Patent Citations (3)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US20030028417A1 (en) * | 2001-05-02 | 2003-02-06 | Fox Edward J. | Method for evaluating retail locations |
US20100274632A1 (en) * | 2007-09-04 | 2010-10-28 | Radford Institute Australia Pty Ltd | Customer satisfaction monitoring system |
US20090112683A1 (en) * | 2007-10-24 | 2009-04-30 | International Business Machines Corporation | Method, system and program product for distribution of feedback among customers in real-time |
Also Published As
Publication number | Publication date |
---|---|
WO2012061574A4 (en) | 2012-10-18 |
WO2012061574A2 (en) | 2012-05-10 |
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