WO2011111985A2 - Système et procédé permettant de gérer la sortie de données publicitaires diffusées - Google Patents

Système et procédé permettant de gérer la sortie de données publicitaires diffusées Download PDF

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Publication number
WO2011111985A2
WO2011111985A2 PCT/KR2011/001602 KR2011001602W WO2011111985A2 WO 2011111985 A2 WO2011111985 A2 WO 2011111985A2 KR 2011001602 W KR2011001602 W KR 2011001602W WO 2011111985 A2 WO2011111985 A2 WO 2011111985A2
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WO
WIPO (PCT)
Prior art keywords
advertisement
broadcast
data
local
output
Prior art date
Application number
PCT/KR2011/001602
Other languages
English (en)
Korean (ko)
Other versions
WO2011111985A3 (fr
Inventor
남기원
Original Assignee
Nam Ki-Won
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from KR1020100035976A external-priority patent/KR101299431B1/ko
Application filed by Nam Ki-Won filed Critical Nam Ki-Won
Priority to CN201180023200.3A priority Critical patent/CN103262527B/zh
Publication of WO2011111985A2 publication Critical patent/WO2011111985A2/fr
Publication of WO2011111985A3 publication Critical patent/WO2011111985A3/fr

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H20/00—Arrangements for broadcast or for distribution combined with broadcast
    • H04H20/86—Arrangements characterised by the broadcast information itself
    • H04H20/93—Arrangements characterised by the broadcast information itself which locates resources of other pieces of information, e.g. URL [Uniform Resource Locator]
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H20/00—Arrangements for broadcast or for distribution combined with broadcast
    • H04H20/16—Arrangements for broadcast or for distribution of identical information repeatedly
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H20/00—Arrangements for broadcast or for distribution combined with broadcast
    • H04H20/28—Arrangements for simultaneous broadcast of plural pieces of information
    • H04H20/30—Arrangements for simultaneous broadcast of plural pieces of information by a single channel

Definitions

  • the present invention relates to a broadcast advertisement data output management system and method thereof, and more particularly, converts specific advertisement data or broadcast program guide information included in a broadcast program transmitted from a broadcaster into local advertisement data, and outputs it to a user terminal. Improve profitability of broadcasters by replacing non-profitable advertising data with profitable local advertising data and outputting it through the user terminal, and by limiting the output by setting exposure areas, advertisers can only advertise in areas where advertising effectiveness is expected at a small cost.
  • the present invention relates to a broadcast advertisement data output management system and a method for outputting the same.
  • advertising systems are largely classified into Internet-based portal advertisements, paper advertisements such as newspapers and magazines, and broadcast advertisements through radio and TV.
  • portal advertisements through the Internet, a tree structure advertising system is obtained by clicking on various advertisements output inside the portal site to obtain information, so that the subscribers want to actively or want to search.
  • advertisement information can be obtained only by searching by category.
  • Advertisement system through TV is composed of a system for watching advertisements unless the channel is switched to another channel by manually outputting a specific advertisement while watching a broadcast.
  • the number of TV viewers is very large, and it is such a passive advertising system.
  • the airwave is composed of system features such as nationwide simultaneous viewing.
  • IPTV which enables digital broadcasting services such as satellite, cable, and terrestrial on the Internet.
  • IPTV products are being developed and released, and various standardization activities and researches related to IPTV are being actively conducted.
  • a representative IPTV standardization group is the TM-IPI ad-hoc group under the DVB.
  • the phase 1 standard has been announced regarding the IP2 digital broadcasting service based on MPEG2 Transport Stream (TS).
  • TS MPEG2 Transport Stream
  • a broadcaster receives advertisement costs from a number of companies and publishes the advertisement data.
  • about one tenth of the program time is used. Since it is formulated and produced, a commercial is organized in 6 minutes for a 60-minute program, and if an advertisement is organized for 3 minutes each before and after the start of the program, 12 15-second advertisements are arranged.
  • IPTV IP Television
  • broadcast signals transmitted from satellites, cables, and terrestrial waves are provided from the STB (Set-Top Box) to the PVR, and the PVR records them.
  • STB Set-Top Box
  • the PVR records them.
  • it is composed of a structure that receives broadcast signals transmitted from cable and terrestrial waves, it can also support local advertising through various local cable broadcasters, but it does not support efficient local advertising by integrating regions, as well as nationwide networks.
  • VOD video on demand
  • the conventional IPTV could not diversify the advertising method because it was impossible to recruit advertisers, create and edit advertisement data, select advertisement data of advertisers, and set up viewer-centered advertisement channels. There was a problem that could not be managed and output control.
  • the present invention has been made in view of the above-described state of the art, and converts specific advertisement data or broadcast program guide information included in a broadcast program transmitted from a broadcaster into local advertisement data, and outputs it to a user terminal, in particular, non-profitable advertisement data.
  • a user terminal in particular, non-profitable advertisement data.
  • the purpose of the present invention is to provide a broadcast advertisement data output management system and method thereof.
  • Another object of the present invention is to recognize the inclusion of the main advertising data of a specific company in the output of the broadcast program transmitted by the broadcaster to change the output to the sub-local advertising data of the registered company in advance to enhance the advertisement of each region of the company.
  • a broadcast advertisement data output management system and method are provided.
  • Another object of the present invention is to determine whether it is a specific advertising time zone or non-affiliated advertising data in the output of the broadcast program transmitted by the broadcaster, and then output the corresponding advertisement data by changing the local advertising data for each region registered in advance,
  • the present invention provides a broadcast advertising data output management system and method for reinforcing.
  • broadcast data including advertisement data is transmitted to each broadcast receiver through a broadcast relay network, and a broadcast program and advertisement intro information is transmitted to an advertisement output control server.
  • a data transmission server An advertisement output control server that receives and registers local advertisement data from an advertiser terminal, replaces non-profitable advertisement data included in advertisement intro information received from the broadcasting data transmission server, and transmits the local advertisement data to a local broadcasting receiver;
  • a broadcast receiver that receives broadcast data from the broadcast data transmission server, receives local advertisement data and edited information from an advertisement output control server, and recombines the local advertisement data to a broadcast output terminal in a non-profitable advertisement data output time zone.
  • a broadcast advertisement data output management system characterized in that consisting of.
  • the advertisement intro information is provided with a broadcast advertisement data output management system, characterized in that it includes time information for each advertisement and local advertisement display possible information.
  • the broadcast output terminal is provided with a broadcast advertisement data output management system, characterized in that any one of the IPTV, wired and wireless DMB terminal, D-TV.
  • the broadcast data transmission server includes a satellite, a cable, and terrestrial waves, and is a server located at any one of a local cable broadcaster and a terrestrial broadcaster that receives a broadcast signal and transmits it to a broadcast receiver added to each broadcast output terminal.
  • a broadcast advertisement data output management system is provided.
  • the broadcast output terminal is configured to automatically transmit the corresponding local advertisement information and viewing confirmation information to the advertisement output control server for each viewing of the local advertisement data, and the advertisement output control server confirms the local advertisement viewing for each broadcast output terminal.
  • a broadcast advertisement data output management system configured to register information.
  • the broadcast receiver includes a communication module configured to receive broadcast data, local advertisement data, and edit information from the broadcast data transmission server and an advertisement output control server therein to perform protocol matching and filtering;
  • a broadcast data output control unit controlling an output of broadcast data;
  • An advertisement editing unit replacing specific advertisement data among local advertisement data included in the broadcast program with local advertisement data;
  • a broadcast data recording unit for recording a broadcast program and advertisement data;
  • a data storage unit for storing original advertisement data and editing control program of local advertisement data;
  • a broadcast advertisement data output management system comprising: a control unit configured to receive broadcast program information including advertisement data, receive local advertisement data and edit information, and control to edit and output local advertisement data in a corresponding advertisement section. This is provided.
  • the advertisement output control server includes a communication module for receiving advertisement data and advertisement intro information from the broadcast data transmission server therein, and transmitting local advertisement data and advertisement editing information to the broadcast receiver;
  • An authentication processing unit for receiving and authenticating the unique number of the broadcast receiver;
  • a user connection determining unit determining whether to view the broadcast of the broadcast receiver through communication with the broadcast receiver and determining the viewing channel information;
  • a local advertisement manager for managing local advertisement data;
  • a terminal information manager which manages the broadcast receiver information;
  • An advertiser information manager for managing advertiser information;
  • An advertisement cost settlement unit configured to calculate an advertisement cost according to a cost per output of the local advertisement;
  • a database for storing local advertisement data and storing advertisement intro information received from the broadcast data transmission server; Broadcasting advertisement data output, characterized in that for generating the editing information to replace the non-profitable advertising data contained in the advertisement intro information received from the broadcast data transmission server, and transmits and controls to the broadcast receiver for each region
  • a management system is provided.
  • the advertisement output control server is configured to arrange the stored local advertising data in the order of the bid amount per view, and to expose in the sorting order when a replaceable area for the local advertisement is detected among the advertising data included in the broadcast program.
  • a broadcast advertisement data output management system is provided.
  • the present invention comprises a first step in which the advertisement output control server receives the local advertisement data from the advertiser terminal; Determining a display order of local advertisement data; A third step of the advertisement output control server receiving advertisement intro information from the broadcast data transmission server; A fourth step of determining whether there is replaceable information for the local advertisement through the advertisement intro information; A fifth step of transmitting the edited information of the local advertisement to the broadcasting receiver for each region; According to the edit information of the corresponding local advertisement, there is provided a broadcast advertising data output management method comprising the sixth step of alternately combining the local advertising data in the advertising data section of the particular area.
  • the broadcast receiver transmits the viewing confirmation information of the local advertising data to the advertisement output control server;
  • the advertisement output control server Provided is a method for managing broadcast advertisement data output, further comprising providing an incentive for each user according to viewing of the local advertisement data.
  • the second process is a process for determining the broadcast advertising data output management method characterized in that the process of determining the exposure order of the local advertising in accordance with the bid amount per view.
  • the step of calculating the advertising amount for each advertiser according to the bid amount per view of the preset local advertising data; Providing a portion of an advertisement amount to a broadcaster; Provided is a method for managing broadcast advertisement data output, further comprising the step of allocating a portion of an advertisement amount as an advertisement viewing price of a user.
  • the process of providing an incentive may include: granting an advertisement game staring right; Determining whether to participate in the game; Proceeding with the game; Determining whether the game is won or lost; Determining whether to proceed with the additional step when the game wins the corresponding step; Screening the cumulative winnings information; Determining whether to use the free pass when losing the game at the stage; There is provided a broadcast advertising data output management method comprising the process of the game proceeds to the next step by the free pass.
  • the free pass pass is a brand free pass pass only applied to the brand game;
  • a broadcast advertisement data output management method comprising a total free pass applicable to all brand games.
  • the free pass right is a process of receiving a member registration to the advertiser site;
  • a broadcast advertisement data output management method which can be given by any one of a process of purchasing an item from an advertiser site.
  • the total free pass pass is provided with a broadcast advertisement data output management method, characterized in that the exchange of a predetermined number of brand free pass pass.
  • the present invention is a broadcast data transmission server for transmitting the broadcast data including the advertising data and advertising intro information to each broadcast receiver via a broadcast relay network, and transmits the advertising intro information to the advertisement output control server;
  • An advertisement output control server that registers local advertisement data from an advertiser terminal and transmits the advertisement data to a local broadcasting receiver; Receives and stores local advertisement data from the advertisement output control server, receives broadcast data and advertisement intro information from the broadcast data transmission server, and automatically edits pre-stored local advertisement data according to advertisement replacement editing information included in advertisement intro information.
  • a broadcast advertising data output management system comprising a broadcast receiver for outputting to a broadcast output terminal.
  • the broadcast receiver includes a communication module configured to receive broadcast data, advertisement intro information, and local advertisement data from the broadcast data transmission server and the advertisement output control server therein to perform protocol matching and filtering;
  • a broadcast data output control unit controlling an output of broadcast data;
  • An advertisement editing unit for replacing specific advertisement data including editable code information among advertisement data included in the broadcast program with local advertisement data;
  • a broadcast data recording unit for recording a broadcast program and advertisement data;
  • a data storage unit for storing original advertisement data and editing control program of local advertisement data;
  • Broadcast advertising data output characterized in that it comprises a control unit for receiving the broadcast program information including the advertising data, and receives the local advertising data and editable code information to edit and output the local advertising data in the corresponding advertising section
  • a management system is provided.
  • the present invention comprises a first step in which the advertisement output control server receives the local advertisement data from the advertiser terminal; Determining a display order of local advertisement data; A third step of the local output control server transmitting the local advertisement data to the broadcasting receiver for each region; A fourth step in which the broadcast receiver receives local advertisement data from the advertisement output control server and receives broadcast data and advertisement intro information from the broadcast data transmission server; A fifth step of determining, by the broadcast receiver, whether there is replaceable information for the local advertisement through the advertisement intro information; There is provided a broadcast advertisement data output management method comprising a sixth process of a broadcast receiver alternately combining local advertisement data in an advertisement data section including a specific code according to corresponding advertisement intro information.
  • the second process is a process for determining the broadcast advertising data output management method characterized in that the process of determining the exposure order of the local advertising in accordance with the bid amount per view.
  • the present invention provides a broadcast data transmission server for transmitting broadcast data including advertisement data to a broadcast receiver provided in each home via a broadcast access network; Search and extract the company advertisement code from the broadcast data transmitted by the broadcast data transmission server, and execute the automatic session setup with a predetermined URL through the Internet network to transmit the corresponding company code and the unique number of the broadcast receiver.
  • a broadcast receiver for requesting sub-local advertisement data; Receiving local advertisement requests from a plurality of advertiser terminals in advance and registering the local advertisement data, receiving a corporate advertisement code and a unique number of a broadcast receiver from the broadcast receiver, classifying a local band, and transmitting the corresponding company to the corresponding broadcast receiver.
  • a broadcast advertisement data output management system comprising an advertisement output control server for extracting the sub-local advertisement data of the transmission to be transmitted to the broadcast receiver.
  • the corporate advertisement code is provided with a broadcast advertising data output management system, characterized in that the information indicating that it is a corporate advertisement capable of outputting the corporate sub-local advertisement and code information for indicating which company's advertisement therein is provided. .
  • the corporate advertisement code is provided in the broadcast advertising data output management system, characterized in that included in the broadcast data of the previous time so that the broadcast receiver can receive before the main advertising data of the company.
  • the corporate sub-local advertisement output to the terminal is a corporate sub-local advertisement of a region corresponding to the current location of the wireless DMB terminal, or the owner residence of the wireless DMB terminal.
  • a broadcast advertisement data output management system characterized in that the corporate sub-local advertisement of the region corresponding to the region.
  • the corporate sub-local advertisement is provided with a broadcast advertisement data output management system, characterized in that the local affiliated store advertisement that is a subsidiary of the company.
  • the broadcast advertisement data output management system is further provided, characterized in that the information on the viewer compensation compensation further includes.
  • the broadcast receiver includes a communication module connected to a broadcast access network or an internet network to perform data transmission and reception with the broadcast data transmission server and the advertisement output control server, and to perform protocol matching and filtering;
  • a remote control information receiver for generating a local advertisement reception request signal of a viewer and receiving a remote control signal for generating an advertisement viewing confirmation signal of the viewer;
  • a broadcast output controller configured to receive digital broadcast data received from the broadcast data transmission server and output the digital broadcast data through the broadcast output terminal;
  • An advertisement output information retrieval unit for retrieving advertisement data by retrieving advertisement output information (company code) included in the digital broadcast data packet received from the broadcast data transmission server;
  • a sub-local advertisement output control unit for changing and outputting the sub-local advertisement data of the company transmitted from the advertisement output control server in place of the main advertisement data of the company;
  • a data storage unit for storing a unique code of the broadcast receiver and storing an edit control routine of the company main advertisement data and local advertisement data;
  • a broadcast advertisement data output management system comprising a control unit for controlling the screen output.
  • the sub-local advertisement output control unit is provided with a broadcast advertisement data output management system, characterized in that configured to delete the corresponding local advertisement data after viewing the local advertisement.
  • the present invention comprises a first step of the advertisement output control server receives the sub-local advertising data of the corresponding company to replace the main advertising data of the company to receive from the advertiser terminal and register; A second step in which the broadcast receiver receives the broadcast data from the broadcast data transmission server and outputs the broadcast data; A third step of monitoring, by the broadcast receiver, whether there is header information included in the form of an enterprise advertisement code in the broadcast data; A fourth step of transmitting, by the broadcast receiver, a unique number and a company advertisement code of the broadcast receiver stored therein to an advertisement output control server; The advertisement output control server classifies the region where the broadcast receiver exists through the unique number of the broadcast receiver and sets a local band, and the sub-local advertisement of the corresponding company stored in advance with the corresponding company advertisement code through the company advertisement code.
  • the third process is a broadcast advertisement data output management method, characterized in that the broadcast receiver is a process for determining whether the corporate advertising data that can replace the local advertising data through the corporate advertising code included in the broadcast data do.
  • the seventh step includes the step of the broadcast receiver determines whether the viewing confirmation signal for the local advertisement data is applied from the remote control; Transmitting, by the broadcast receiver, the viewing confirmation signal to the advertisement output control server together with the unique number of the broadcast receiver;
  • the advertisement output control server updating the cumulative reserve by summing up the accumulated reserve according to the viewing confirmation signal transmitted from the broadcast receiver; Determining, by the advertisement output control server, whether a corresponding viewer satisfies a payment condition for receiving a cumulative reserve;
  • the advertisement output control server provides a broadcast advertising data output management method, characterized in that the process consisting of the process of payment of the cumulative reserves of the local unit.
  • the local advertisement data viewing confirmation signal is composed of a remote control key signal preset to be recognizable to the remote control and the broadcast receiver, so that the broadcast receiver can recognize that the viewing confirmation signal for the local advertisement data.
  • a broadcast advertisement data output management system is provided.
  • the condition for paying the cumulative reserve is a random lottery in real time lottery to be a winner, or when a product purchase reservation of the local advertising company, or when winning the event game, characterized in that the payment is set to be possible
  • a broadcast advertisement data output management method is provided.
  • a broadcasting advertisement data output management method characterized in that the processing of the difference in the ratio of the payment amount according to the time when the viewing confirmation signal is generated.
  • the present invention comprises a first step of receiving bid information for selecting a local advertisement for each region and category; A second step of selecting an advertisement of a higher bidder as a successful bid advertisement; A third step of the advertisement output control server matching and registering an advertisement company name and local information to be advertised in the corresponding local advertisement; A fourth step of the broadcast receiver receiving broadcast data and outputting the broadcast data through a broadcast output terminal; A fifth step of detecting, by the broadcast receiver, whether there is header information for a local advertisement time code or a non-participating company code in broadcast data; A sixth process of transmitting, by the broadcast receiver, a unique number of the terminal stored therein and a corresponding local advertisement time code or non-affiliated company code to an advertisement output control server; A seventh step of the advertisement output control server classifying a region where the corresponding broadcast receiver exists through the unique number of the broadcast receiver to set a local band, and extracting local advertisement data of the corresponding region; An eighth step of the advertisement output control server transmitting and processing the corresponding local advertisement data to
  • the broadcast data transmission management method further comprises the step of including the company code and the local advertising available time code information in the header information of the broadcast program broadcast server; Is provided.
  • the local advertisement data output management method is provided that can be processed to be output only to a partial region of the original advertisement data to be output on the screen.
  • the local advertising data is broadcast advertising data, characterized in that the local advertising data can be set in advance to be the combined advertising data to be outputted logos or company names of a number of local advertising companies in a portion of the original advertising data output on the screen An output management method is provided.
  • Broadcast advertisement data output management system and method according to the present invention can increase the profitability of broadcasters by automatically replacing the non-revenue advertising data contained in the broadcast program with profitable local advertising data, advertisers who want to advertise through local advertising data TV can be carried out through a relatively low advertising cost, the user has the advantage of being motivated to watch local advertising because the user can receive the cumulative accumulated amount through watching the advertisement.
  • FIG. 1 is a schematic diagram showing a schematic configuration of a broadcast advertisement data output management system according to a first embodiment of the present invention
  • FIG. 2 is a diagram illustrating an advertisement replacement output state through a broadcasting advertisement data output management system according to a first embodiment of the present invention
  • FIG. 3 is a diagram illustrating an advertisement replacement structure through a broadcasting advertisement data output management system according to a first embodiment of the present invention
  • FIG. 4 is a block diagram showing the configuration of a broadcast receiver included in a broadcast advertisement data output management system according to a first embodiment of the present invention
  • FIG. 5 is a block diagram showing the configuration of an advertisement output control server included in a broadcast advertisement data output management system according to a first embodiment of the present invention
  • FIG. 6 is a diagram illustrating an advertisement output state of a user broadcast terminal through a broadcast advertisement data output management system according to a first embodiment of the present invention
  • FIG. 7 is a flowchart illustrating a signal flow of a broadcast advertisement data output management system according to a first embodiment of the present invention
  • FIG. 8 is a flowchart illustrating a signal flow that provides a user with an advertisement output price through a broadcasting advertisement data output management system according to a first embodiment of the present invention
  • FIG. 9 is a flowchart showing another signal flow of the broadcast advertisement data output management system according to the first embodiment of the present invention.
  • FIG. 10 is a data flow diagram illustrating an advertisement data change state of a broadcast advertisement data output management system according to a second embodiment of the present invention.
  • FIG. 11 is a diagram illustrating a screen changed through a broadcast advertisement data output management system according to a second embodiment of the present invention.
  • FIG. 12 is a block diagram showing the configuration of a broadcast receiver included in a broadcast advertisement data output management system according to a second embodiment of the present invention.
  • FIG. 13 is a flowchart illustrating a signal flow of a broadcast advertisement data output management system according to a second embodiment of the present invention.
  • FIG. 14 is a data flow diagram illustrating a local advertisement bidding state through a broadcast advertisement data output management system according to a third embodiment of the present invention.
  • 15 is a flowchart showing a signal flow of a broadcast advertisement data output management system according to a third embodiment of the present invention.
  • 16 is a flowchart illustrating an advertisement viewing compensation process applied to a broadcasting advertisement data output management system according to an embodiment of the present invention.
  • FIG. 1 is a schematic diagram showing a schematic configuration of a broadcast advertisement data output management system according to a first embodiment of the present invention
  • FIG. 2 is a substitute advertisement output through a broadcast advertisement data output management system according to a first embodiment of the present invention. It is a figure which shows the state.
  • the broadcast advertisement data output management system when broadcast data included in a broadcast program transmitted by a broadcaster satisfies a specific condition, the broadcast output terminal of each user is located.
  • the present invention will be divided into three embodiments for changing broadcast data satisfying specific conditions into local advertisement data.
  • the broadcast data included in the broadcast program transmitted by the broadcaster recognizes a code indicating that it is non-profitable information such as public service advertisement or broadcast program guide information and non-profitable information
  • the advertisement for each region of the corresponding company is changed by outputting the sub-local advertisement data of the corresponding company registered in advance.
  • the advertisement for each region may be enhanced by changing the output to local advertisement data for each region registered in advance.
  • the broadcast advertisement data output management system converts specific advertisement data or broadcast program guide information included in a broadcast program transmitted from a broadcaster into local advertisement data, and outputs it to a user terminal.
  • the profitable advertisement data By replacing the profitable advertisement data with profitable local advertisement data and outputting it through the user terminal, it improves the profitability of the broadcaster, and sets the exposure area so that the advertisement is output in a limited manner. It's a system that lets you print.
  • the broadcast advertisement data output management system replaces the non-profitable advertisement data among the advertisement data included in the broadcast program transmitted by the broadcaster with the profitable local advertisement data through a broadcast output terminal which is a user terminal. By outputting, the user can effectively watch local advertisements and increase the profitability of broadcasters.
  • the advertisement output control server 10 may perform an operation for editing a local advertisement, and the broadcast receiver 4 is dominant. This can be divided into two configurations that can perform an operation for editing a local advertisement. The latter will be described with reference to FIG. 8.
  • the broadcast advertisement data output management system transmits broadcast data including advertisement data to each broadcast receiver 4 through a broadcast relay network, and transmits broadcast program and advertisement intro information to an advertisement output control server (A broadcast data transmission server 8 for transmitting to 10 is provided.
  • the broadcast data transmission server 8 includes satellite, cable, and terrestrial wave, and among local cable broadcasters and terrestrial broadcasters that receive a broadcast signal and transmit it to the broadcast receiver 4 added to each broadcast output terminal 2.
  • the server is located on either side.
  • the broadcast advertisement data output management system receives and registers local advertisement data from the advertiser terminal 6 and is included in the advertisement intro information transmitted from the broadcast data transmission server 8.
  • Advertisement output control server 10 is provided to replace the non-profitable advertising data to local advertising data and transmit it to the corresponding regional broadcast receiver (4).
  • the advertisement intro information is information including time information for each advertisement and local advertisement display possible information
  • the local advertisement data is arbitrarily selected among the advertisement data included in the broadcast program information in the broadcaster where the broadcast data transmission server 8 is located.
  • the broadcast advertisement data output management system receives broadcast data from the broadcast data transmission server 8 and receives local advertisement data and editing information from the advertisement output control server 10.
  • the broadcast receiver 4 outputs the local advertisement data of the region to the broadcast output terminal 2 during the non-profitable advertisement data output time zone.
  • the broadcast output terminal 2 may be any one of an IPTV, a wired / wireless DMB terminal, and a D-TV.
  • the broadcast receiver 4 may be a set-top box, a broadcast receiving card, and the broadcast receiver 4.
  • An editing program is installed inside the to edit the replacement of the advertisement data received from the broadcast data transmission server 8 with the local advertisement data received from the advertisement output control server 10. According to the positioning information of the control server 10 and the local advertisement information, the editing program inserts the corresponding local advertisement data at the corresponding position and outputs it through the broadcast output terminal 2.
  • the advertisement data packet 12 included in the broadcast program received from the broadcast data transmission server 8 is divided into sections for each advertisement. It is classified into and includes time information (start and end time) of each advertisement data.
  • the advertisement data packet 12 included in the broadcast program is divided into the revenue advertisement data 14 and the non-revenue advertisement data 16, and the broadcaster localizes the non-revenue advertisement data 16 composed of public service advertisement or broadcaster's advertisement.
  • Code information and time information (start time and end time information of non-revenue advertisement data) that can be replaced with advertisement data are included in the advertisement intro information and transmitted to the advertisement output control server 10.
  • the advertisement output control server 10 extracts sequentially among a plurality of pre-registered local advertisement data using the corresponding advertisement intro information, and edits the advertisement data included in the broadcast program, as shown in FIG. 2.
  • the local advertisement data 18 is included in the regular broadcast program.
  • the original advertisement data is a franchise headquarters advertisement
  • FIG. 3 is a diagram illustrating an advertisement replacement structure through a broadcast advertisement data output management system according to a first embodiment of the present invention.
  • the system for managing broadcast advertisement data output includes advertisement intro information (non-profitable advertisement information and non-profitable advertisement) before the broadcast program is transmitted by mutual agreement between the broadcaster and the advertisement output control server 10.
  • the start time information and the end time information are received from the broadcast data transmission server 8 of the broadcast output control server 10.
  • the advertisement output control server 10 transmits the local advertisement data to replace the non-profitable advertisement data included in the regular advertisement data and the time information to replace the local advertisement data to the broadcast receiver 4 so that the broadcast output terminal ( 2) allows viewers to watch local advertising data.
  • the broadcast output terminal 2 is configured to automatically transmit the corresponding local advertisement information and the viewing confirmation information to the advertisement output control server 10 for each viewing of the local advertisement data, and the advertisement output control server 10 is configured for each advertisement. It is configured to register local advertisement viewing confirmation information for each broadcast output terminal (2).
  • the advertisement output control server 10 registers the local advertisement viewing confirmation information in order to provide a user with a viewing price of the corresponding local advertisement, and incentives for viewing the local advertisement will be described in detail later.
  • FIG. 4 is a block diagram illustrating a configuration of a broadcast receiver included in a broadcast advertisement data output management system according to a first embodiment of the present invention.
  • the broadcast receiver 4 included in the broadcast advertisement data output management system has a communication module, broadcast data output control unit, advertisement editing unit, broadcast data recording unit, and data storage unit therein. , Control section.
  • Reference numeral 24 denotes a communication module for receiving broadcast data, local advertisement data and editing information from the broadcast data transmission server 8 and the advertisement output control server 10 to perform protocol matching and filtering.
  • Reference numeral 26 denotes a broadcast data output control unit which controls the output of broadcast data to the broadcast output terminal 2.
  • Reference numeral 28 denotes an advertisement editing unit that performs advertisement data editing to replace specific advertisement data among local advertisement data included in the broadcast program with local advertisement data.
  • Reference numeral 30 denotes a well-known broadcast data recording unit for recording a broadcast program and advertisement data
  • reference numeral 32 denotes a data storage unit in which an edit control program of original advertisement data and local advertisement data is stored.
  • Reference numeral 34 denotes a control unit which receives broadcast program information including advertisement data, receives local advertisement data and edit information, and controls the local advertisement data to be edited and output in the corresponding advertisement section.
  • the broadcast receiver 4 included in the broadcast advertisement data output management system receives the broadcast program data including the advertisement data from the broadcast data transmission server 8 and outputs the broadcast. Outputs through the terminal 2, and receives the local advertising data and editing information (editing time information and local advertising information) from the advertisement output control server 10 before the broadcast output so that the local advertising data is output on the screen at that time do.
  • the edit information refers to information on which local advertisement data is to be output to the broadcast output terminal 2 in which channel in which time zone.
  • the broadcast receiver 4 merely performs replacement insertion processing of the local advertisement data so that the local advertisement can be output in the advertisement output time zone of the predetermined channel in the advertisement output control server 10.
  • Reference numeral 34a represents an electronic clock for timing local advertisement insertion time.
  • FIG. 5 is a block diagram showing the configuration of the advertisement output control server included in the broadcasting advertisement data output management system according to the first embodiment of the present invention.
  • the advertisement output control server 10 included in the broadcasting advertisement data output management system has a communication module, an authentication processing unit, a user access determination unit, a local advertisement management unit, and a terminal therein. It consists of an information management unit, advertiser information management unit, advertising cost settlement unit, data storage unit and control unit.
  • Reference numeral 36 denotes a communication module for receiving advertisement data and advertisement intro information from the broadcast data transmission server 8 and transmitting local advertisement data and advertisement editing information to the broadcast receiver 4.
  • Reference numeral 38 denotes an authentication processing unit for receiving and authenticating a unique number of the broadcast receiver 4
  • reference numeral 40 denotes a communication with the broadcast receiver 4 to determine whether a broadcast receiver is watching the broadcast, and a viewing channel.
  • a user connection determination unit for judging information is shown.
  • Reference numeral 42 denotes a local advertisement manager that manages a plurality of local advertisement data received and registered from the advertiser terminal 6, and reference numeral 44 denotes a terminal information manager that manages the broadcast receiver 4 information.
  • Reference numeral 46 denotes an advertiser information management unit that manages advertiser information
  • reference numeral 48 denotes an advertisement cost settlement unit that calculates an advertisement cost according to a cost per output of a local advertisement.
  • Reference numeral 50 denotes a database for storing local advertisement data and storing advertisement intro information received from the broadcast data transmission server 8
  • reference numeral 52 denotes an advertisement intro received from the broadcast data transmission server 8.
  • a control unit for generating edited information for substituting local advertising data for non-profitable advertising data included in the information, and transmitting and controlling the broadcast information for each regional broadcasting receiver.
  • the advertisement output control server 10 sorts the stored local advertisement data in the order of the bid amount per view, so as to expose the replaceable region to the local advertisement among the advertisement data included in the broadcast program in the sorting order. It is composed.
  • FIG. 6 is a diagram illustrating an advertisement output state of a user broadcast terminal through a broadcast advertisement data output management system according to a first embodiment of the present invention.
  • the broadcasting advertisement data output management system sorts the ranking by differentiating the advertisement cost of each user's viewing for each advertiser, and the advertisement position according to the advertiser's ranking support for the signal program. It is configured to provide discriminatory support for advertisers by determining whether to output a.
  • the advertisement output control server 10 included in the broadcast advertisement data output management system has an advertisement table for arranging local advertisement data, and the advertisement table 54 includes advertisement information. 56; Bid amount information 58 per view for each advertisement information; Number of local advertising coupons 60; Total advertising amount information 62 is composed.
  • the exposure order of the local advertisement data through the advertisement table 54 may be differentially sorted according to the bid amount per view, and the local advertisement coupon is a pre-specified number of impressions of the local advertisement data by the corresponding advertiser.
  • the local advertisement data of the advertiser is transmitted only to up to 1000 broadcast receivers 4, and the other broadcast receivers 4 in the other Dogog-dong.
  • the next level of local advertising data is exposed.
  • FIG. 7 is a flowchart illustrating a signal flow of a broadcast advertisement data output management system according to a first embodiment of the present invention.
  • a plurality of advertiser terminals 6 transmits local advertisement data, and includes an advertisement output control server including bidding information for each output area and advertisement view ( To 10).
  • the advertisement output control server 10 receives the local advertisement data from the advertiser terminal 6, and in the registered state, determines the exposure order of the local advertisement data according to the bid amount for each advertisement viewing, and sorts.
  • the advertisement output control server 10 receives the advertisement intro information from the broadcast data transmission server 8, and determines whether there is replaceable information for the local advertisement through the advertisement intro information.
  • the advertisement intro information includes an advertisement code replaceable with local advertisement data
  • the advertisement output control server 10 checks whether the corresponding advertisement code is included and an area in which the corresponding advertisement code is included. Editing information can be created to include data in the area.
  • the advertisement output control server 10 transmits the edit information of the local advertisement to the broadcast receiver 4 for each region.
  • the broadcast receiver 4 alternately combines the local advertisement data in the advertisement data section of the specific area according to the edit information of the corresponding local advertisement received from the advertisement output control server 10.
  • the broadcast receiver 4 when the broadcast receiver 4 arrives at a time when an advertisement code capable of substituting the corresponding local advertisement data is found in the broadcast program data, the broadcast receiver 4 stores the local advertisement data previously stored in the advertisement data section of the corresponding area. Can be combined alternatively.
  • the broadcast receiver 4 transmits the viewing confirmation information of the local advertisement data to the advertisement output control server 10.
  • the advertisement output control server 10 registers the viewing information of the local advertisement data for each user. Incentives for each user according to viewing of the local advertisement data are provided.
  • the advertisement output control server 10 calculates an advertisement amount for each advertiser according to a preset bid amount per view of the local advertisement data, and provides a predetermined amount of the advertisement amount to the broadcaster, and the advertisement amount. Allocate a portion of the cost for the advertisement viewing of the user.
  • FIG. 8 is a flowchart illustrating a signal flow that provides a user with an advertisement output price through a broadcasting advertisement data output management system according to a first embodiment of the present invention.
  • the broadcast advertisement data output management system is realized by accumulating the costs for viewing advertisements of the user and concentrating the advertisement viewing charges accumulated through the advertisement game to a predetermined user. It is a system to receive payment for advertisement.
  • the broadcast advertisement data output management system is a process of providing incentives, and the advertisement output control server 10 grants the advertisement game staring right to the user who views the local advertisement data.
  • the registration information is registered.
  • the user who has been given the right to gaze may access the advertisement output control server 10 or participate in a game in a state connected to the advertisement output control server 10 through the broadcast output terminal 2 in real time.
  • the advertisement output control server 10 determines whether the user participates in the game and proceeds with the game.
  • the game may be a variety of games for determining the outcome of the game, for example, a card game or card game, such as a rock-paper-scissors game, or may include a multiple choice answer game that matches the information of the advertiser's products.
  • the advertisement output control server 10 determines whether the game wins or loses, and, if the game wins at the corresponding stage of the game, determines whether the further stage is in progress.
  • the user may proceed to the next step, the end of the game in the step can be paid a large winnings to the progress of the game up to now.
  • the higher the stage the larger the amount of the winnings.
  • the advertisement output control server 10 transmits the cumulative winnings information to the broadcast receiver 4 to output the screen through the broadcast output terminal (2).
  • the advertisement output control server 10 determines whether or not the user uses the free pass right in the step of the game. The user can move to the next level using the free pass.
  • the free pass right may be granted when a user registers at the corresponding advertiser site or purchases an item at the corresponding advertiser site, and the advertisement output control server 10 has a free pass right for each user therein. While managing the grant status information, the user during the game provides the user can search for free pass ticket information to use.
  • the advertisement output control server 10 provides the freepass pass donation information to the user, and if the user wants to use the freepass pass, the freepass pass After confirmation, the free pass ticket is deducted.
  • the free pass pass is a brand free pass pass only applied to the brand game; It is made up of a total free pass that can be applied to all brand games, and the total free pass can be exchanged for a predetermined number of brand free pass.
  • a brand free pass ticket applicable to the corresponding product may be used, but a total free pass ticket is applicable to all brand games.
  • FIG. 9 is a flowchart illustrating another signal flow of the broadcast advertisement data output management system according to the first embodiment of the present invention.
  • the broadcast receiver 4 may proactively insert and edit local advertisement data. That is, the function of the advertisement output control server 10 may be minimized, and the editing may be performed to replace the local advertisement data at an appropriate position through communication between the broadcast data transmission server 8 and the broadcast receiver 4.
  • broadcast data including advertisement data and advertisement intro information are transmitted to each broadcast receiver 4 through a broadcast relay network, and advertisement intro information is advertised.
  • the advertisement output control server 10 registers local advertisement data from the advertiser terminal 6 and transmits it to the broadcasting receiver 4 for each region.
  • the advertisement output control server 10 may be limited only to the function of receiving local advertisement data and transmitting it to each broadcast receiver 4.
  • the broadcast advertisement data output management system receives and stores local advertisement data from the advertisement output control server 10 and broadcast data and advertisement intro from the broadcast data transmission server 8.
  • a broadcast receiver 4 for receiving information and automatically editing the pre-stored local advertisement data according to the advertisement replacement editing information included in the advertisement intro information and outputting the same to the broadcast output terminal 2 is included.
  • the broadcast receiver 4 when the broadcast data transmission server 8 transmits an area indication code capable of replacing local advertisement data in the advertisement data, the broadcast receiver 4 ) Alternately inserts the previously stored local advertisement data into the advertisement data region where the corresponding display code is detected.
  • the broadcast receiver 4 receives broadcast data, advertisement intro information, and local advertisement data from the broadcast data transmission server 8 and the advertisement output control server 10 to perform protocol matching and filtering therein.
  • a broadcast data output controller 26 for controlling output of broadcast data;
  • An advertisement editing unit 28 for replacing specific advertisement data including editable code information among advertisement data included in the broadcast program with local advertisement data;
  • a broadcast data recording unit 30 for recording a broadcast program and advertisement data;
  • a data storage unit 32 which stores an editing control program of original advertisement data and local advertisement data;
  • a control unit 34 is configured to receive broadcast program information including advertisement data, to receive local advertisement data and editable code information, and to control local advertisement data to be edited and output in a corresponding advertisement section.
  • the advertisement output control server 10 receives local advertisement data from the advertiser terminal 6, and local advertisements. Determine the exposure order of the data.
  • each broadcast receiver 4 receives the local advertisement data from the advertisement output control server 10, the broadcast data The broadcast data and advertisement intro information are received from the transmission server 8.
  • the broadcast receiver 4 determines whether there is replaceable information for the local advertisement through the advertisement intro information, and the broadcast receiver 4 determines the local advertisement in the advertisement data section including the specific code according to the advertisement intro information. Alternate combination of data.
  • FIG. 10 is a data flow diagram illustrating an advertisement data change state of a broadcast advertisement data output management system according to a second embodiment of the present invention, and FIG. 11 is changed through a broadcast advertisement data output management system according to a second embodiment of the present invention. It is a figure which shows a screen.
  • the broadcast advertisement data output management system recognizes whether the main advertisement data of a specific company is included in the output of a broadcast program transmitted by a broadcaster, and then registers the sub-local advertisement data of the corresponding company in advance. It is a system that can strengthen the advertisement of each region of the company by changing the output.
  • the broadcast advertisement data output management system when a main advertisement of a specific company is included in the broadcast program, the sub-local advertisement of the corresponding company is replaced by the broadcast output terminal (instead of the main advertisement of the corresponding company). 2)
  • This system is to output the head office advertisement of the company that has a large number of affiliates, and automatically replaces the head office advertisement with local advertisements of each affiliated store.
  • the user's broadcast output terminal 2 has the same configuration as that of the first embodiment, the same code is used, and the broadcast receiver, the broadcast data transmission server, and the advertisement output control server have different functions from those of the first embodiment. Therefore, it is revealed in advance that different reference numerals are used to distinguish each embodiment.
  • the broadcast data transmission server 108 that transmits the broadcast data including the advertising data to the broadcast output terminal 2 through the broadcast access network returns the unique code of the corresponding advertisement data when the advertisement data is transmitted.
  • the unique code consists of information of the corresponding advertisement data, that is, information of an advertiser or an advertisement company and information of an advertisement output time.
  • the broadcast data transmission server 108 is a server located in a broadcaster such as a local cable broadcaster or a terrestrial broadcaster that receives and transmits a broadcast signal such as satellite, cable, and terrestrial wave.
  • the broadcast output terminal 2 includes both a portable terminal or a TV and the like, in which broadcast data is output. If the broadcast output terminal 2 is a TV, it is an IPTV, such as a set-top box. If the broadcast output terminal 2 is a portable terminal, a receiving card capable of receiving broadcast data replaces the function of the broadcast receiver 104 if the broadcast output terminal 2 is a portable terminal.
  • the enterprise code included in the broadcast data transmitted by the broadcast data transmission server 108 is searched for and extracted, and the automatic session is performed through a predetermined URL through the Internet network.
  • a broadcast receiver also referred to as 104: 104a to 104n
  • a broadcast receiver for requesting valid local advertisement data by transmitting the company code and the unique number of the broadcast receiver by executing the setting is configured.
  • the system can be configured to store a corporate code that can be replaced by a local advertisement in advance, and the broadcast receiver 104 determines whether the corporate code is included in the broadcast data.
  • the system may be configured to determine the control server 110.
  • the broadcast receiver 104 stores a plurality of corporate sub-local advertisement data to be advertised in a corresponding area in advance.
  • a plurality of advertiser terminals 6a to 6n that is, receive local advertisement requests from affiliated merchant terminals for each company that can register corporate sub-local advertisements In the state of registering the local advertisement data, receiving the company code and the unique number of the broadcast receiver from the broadcast receiver 104, and classifies the local band, and extracts the sub-local advertisement of the company to be transmitted to the broadcast receiver 104
  • An advertisement output control server 110 for transmitting to the broadcast receiver 104 is provided.
  • the company that uploaded the main advertisement to the broadcasting program can support affiliated local affiliates to print sub-local advertisements within the local scope, thereby supporting effective local advertisement of the affiliated stores, thereby attracting more affiliated stores.
  • local advertisers who submit sub-local advertisements to broadcast programs can focus on specific regions at a relatively low cost, thereby increasing the effectiveness of the advertisements.
  • the broadcast data transmission server 108 included in the broadcast advertisement data output management system is the main advertisement data ( 112)
  • the broadcast receiver 104 is included in the corresponding main advertisement data.
  • Extract the company code for example, SK-0002
  • the advertisement output control server 110 pre-registers local advertisement data for each region through the corresponding enterprise code.
  • the control unit 118 extracts and controls the screen 120 of the broadcast output terminal 2 to be changed.
  • the broadcast output terminal 2 when the broadcast output terminal 2 is an IPTV fixed at a specific position, and when the broadcast output terminal 2 is located in the ⁇ east, the local advertisement of the ⁇ branch of the gas station is output on the screen. If the other broadcasting output terminal 2 is located in the ⁇ east, it is controlled to be separately output as the local advertisement of the ⁇ branch of the gas station.
  • the local advertisement data of the region matching the current location of the broadcast output terminal 2 may be output on the screen, and the residential area of the viewer may be displayed. It can also display local advertisement data of the region.
  • the broadcast receiver 104 when the broadcast receiver 104 receives the broadcast data, the company code included in the broadcast data is compared with the company code registered by the broadcast receiver 104 in advance to output the local advertisement, which is a sub advertisement of the corresponding company. You can determine if this is a viable company. If, as a result of analyzing the corporate code, if the local code does not exist to replace a separate main advertisement, the broadcast receiver 104 does not transmit a separate signal to the advertisement output control server 110. .
  • the advertisement output control server 110 may determine the corresponding broadcast receiver ( The separate local advertisement is not transmitted to 104, and the broadcast receiver 104 continuously outputs original broadcast data.
  • the compensation information 122 for viewing the advertisement is output on the screen 120 of the local advertising data 118, the advertisement viewing compensation information 122 to further increase the attention of the advertisement to the viewer, Participate in various events to actually receive a compensation amount can further enhance the advertising effect.
  • the reward information 122 for viewing the advertisement is displayed as an amount, and accumulates the accumulated grants for each local advertisement by confirming the viewer's local advertisement viewing.
  • the local advertisement of a specific company is directly produced by the merchant owners of each region, and may be the same as or different from the main advertisement of the company.
  • the broadcast advertisement data output management system preferably, in order to prevent the broadcast data streamed from being delayed by determining whether the local advertisement exists and extracting the local advertisement,
  • the included enterprise code information is preferably included in the previous sequence of advertisement data and transmitted, and the broadcast receiver 104 may transmit the enterprise code to recognize that the enterprise code is included in the next sequence of advertisement data.
  • FIG. 12 is a block diagram showing a configuration of a broadcast receiver included in a broadcast advertisement data output management system according to a second embodiment of the present invention.
  • the broadcast receiver 104 included in the broadcast advertisement data output management system according to the second embodiment of the present invention is provided in each home as a set-top device for controlling the output of the IPTV broadcast to the broadcast output terminal 2.
  • Reference numeral 124 denotes a communication module that accesses a broadcast access network or an Internet network to perform data transmission and reception with the broadcast data transmission server 108 and the advertisement output control server 110, and performs protocol matching and filtering.
  • Reference numeral 126 denotes a remote control information receiver for generating a viewer's local advertisement reception request signal and receiving a remote controller signal for generating an advertisement viewing confirmation signal of the viewer, and reference numeral 128 is received from the broadcast data transmission server 108. It shows a known broadcast output control unit for receiving the digital broadcast data and output control through the broadcast output terminal (2).
  • the broadcast output control unit 128 refers to a hardware and software configuration mounted on a conventional broadcast receiver 104.
  • the general digital broadcast data is compressed into an MPEG version and a decoder (not shown) configured inside the broadcast receiver 104. Although compression is decompressed through, these components are general components of IPTV, and the broadcast output controller 128 shows a broadcast output controller 128 that performs a normal broadcast output function through such hardware and OS. Is omitted.
  • Reference numeral 130 denotes an advertisement output information search unit for checking advertisement data by searching advertisement output information (company code) included in the digital broadcast data packet received from the broadcast data transmission server 108.
  • the advertisement output information retrieval unit 130 extracts whether the main advertisement data of the company is included in the broadcast channel data received through the broadcast receiver 104 or which company's advertisement data.
  • Reference numeral 132 denotes a sub-local advertisement output control unit for changing and outputting sub-local advertisement data of the company transmitted from the advertisement output control server 110 in place of the main advertisement data of the company output through the broadcast receiver 104. Indicates.
  • the sub-local advertisement output control unit 132 inserts the local advertisement data using the recording mode of the broadcast receiver 104 in the process of converting the original company main advertisement data into the sub-local advertisement data, the broadcast output terminal You can output to (2). That is, the local advertisement data received while recording the broadcast data applied to the broadcast receiver 104 may be edited to replace the corporate main advertisement data of the original broadcast.
  • Reference numeral 134 denotes a data storage unit that stores a unique code of the broadcast receiver 104 and stores an edit control routine of the corporate main advertisement data and local advertisement data.
  • Reference numeral 136 receives a request signal for local advertisement output through the remote control information receiver 126, and drives the advertisement output information search unit 130 to receive digital broadcast data received from the broadcast data transmission server 108. Search and extract the advertisement output information (company code) included in the packet, connect the session to the advertisement output control server 110 to transmit and process the advertisement output information, and the sub transmitted from the advertisement output control server 110.
  • the control unit controls the local advertisement data, which is an advertisement, to be displayed on the screen by changing the main advertisement data through the sub-local advertisement output control unit 132.
  • FIG. 13 is a flowchart illustrating a signal flow of a broadcast advertisement data output management system according to a second embodiment of the present invention.
  • an advertiser terminal requests an application for sub-local advertisement data to be displayed by replacing the main advertisement data for each company by the advertisement output control server 110 included in the broadcasting advertisement data output management system according to the second embodiment of the present invention. (See Fig. 1: 6).
  • the sub-local advertisement data alternately output to the corporate main advertisement data included in the broadcast data is not advertisement data having irrelevant contents, but should be advertisement data registered in advance to be matched with the advertisement output control server 110, respectively.
  • registration can be done through a pre-approval process at the corporate headquarters or group headquarters.
  • the local advertisement of the ⁇ store local advertisement of the corresponding ⁇ gas station which can be automatically output in place of the company main advertisement data is controlled by the advertisement output. It must be registered in advance in the server 110.
  • the advertisement output control server 110 registers the sub-local advertisement received from the advertiser terminal 6 by matching the main advertisement data code or the enterprise code of the company with the name of the advertisement company and the local information to be advertised.
  • the broadcast data transmission server 108 inserts the corporate main advertisement data between the broadcast program data, and the corporate main advertisement data includes the corresponding corporate code or the advertisement data code information in the header information, like a general digital data packet. It is done.
  • the broadcast data transmission server 108 may include the program time information for each broadcast channel together with the broadcast receiver 104 to transmit the broadcast data.
  • the enterprise code information included in the next sequence of advertisement data is included in the previous sequence of advertisement data and transmitted.
  • the broadcast receiver 104 can be transmitted to recognize that the company code is included in the next sequence of advertisement data.
  • the broadcast receiver 104 receives broadcast streaming data from the broadcast data transmission server 108 to decompress and decode to restore original broadcast data.
  • the broadcast receiver 104 outputs broadcast data to the broadcast output terminal 2, and searches for whether there is header information for main advertisement data of a specific company during the broadcast data output process. In other words, it is searched whether an advertisement code of a specific company is detected.
  • the advertisement code of the company may be information which can recognize which company and at the same time, it can be information which can recognize whether the company advertisement can output a local advertisement.
  • the broadcast receiver 104 When the broadcast receiver 104 searches for a company advertisement code, ie, a company's main advertisement code, among the broadcast data output through the broadcast output terminal 2, the broadcast receiver 104 may be configured to store the terminal stored therein. The unique number and the company advertisement code is transmitted to the advertisement output control server 110.
  • a company advertisement code ie, a company's main advertisement code
  • the advertisement output control server 110 sets the local band by classifying the region where the broadcast receiver 104 exists through the unique number of the broadcast receiver 104, and sets the local band through the company's main advertisement code.
  • the sub-local advertisement data of the corresponding company, which is pre-matched with the company's main advertisement code, is extracted.
  • the advertisement output control server 110 transmits the corresponding sub-local advertisement data to the broadcast receiver 104 to output the screen. That is, the main advertisement of the specific company output to the broadcast output terminal 2 is changed to the local advertisement of the corresponding company and output.
  • the broadcast receiver 104 If the broadcast receiver 104 does not detect a company advertisement code registered in advance to allow a local advertisement among the broadcast data output through the broadcast output terminal 2, the broadcast receiver 104 performs the original broadcast. Display data continuously.
  • the broadcast receiver 104 monitors whether a broadcast program code is detected.
  • broadcast program information is included in the form of code in the header information at the end of the advertisement data and the broadcast program is output, so that the broadcast receiver 104 can monitor the time point at which the broadcast program is started.
  • the broadcast receiver 104 blocks the output of the local advertisement data output on the screen.
  • the local advertisement data that has already been viewed may be automatically deleted by the broadcast receiver 104, or may be collectively deleted when a predetermined amount is stored.
  • FIG. 14 is a data flow diagram illustrating a local advertisement bidding state through a broadcast advertisement data output management system according to a third embodiment of the present invention.
  • the broadcast advertisement data output management system determines whether a specific advertisement time zone or non-partner advertisement data is output during a broadcast program broadcasted by a broadcaster, and registers corresponding advertisement data in advance. It is a system that can reinforce regional advertisements by converting and outputting them into local advertisement data.
  • the advertisement output control server 220 may assign a different reference code for convenience of description and may purchase a specific advertisement time zone from the broadcaster to proceed with a local advertisement, and may replace a non-partner advertisement with a local advertisement. In this case, both items allow the local advertisement to be provided only to the broadcast output terminal 2 owned by the viewer who has agreed to the local advertisement by agreement with the viewer.
  • the advertisement data consisting of a pork advertising image or video
  • a federation local advertisement that is output at the same time including the logo or trade name of each region, butcher's logo or trade name of each region.
  • the advertisement output control server 110 receives an application for local advertisement data to be output by replacing a specific advertisement time period or non-affiliated advertisement data from the advertiser terminal (see FIG. 1: 6), and selects a local advertisement for each region and category. We proceed with bid to do.
  • the bidding is auctioned, the advertiser bids with the highest amount is selected as a successful bidder, selection of successful bidders is not duplicated by region and category.
  • 15 is a flowchart illustrating a signal flow of a broadcast advertisement data output management system according to a third embodiment of the present invention.
  • the advertisement output control server 220 included in the broadcast advertisement data output management system applies for a request for local advertisement data to be output by replacing a specific advertisement time zone or non-affiliated advertisement data. Received from (see Fig. 1: 6), and proceeds to bid for selecting local advertising by region and category.
  • the local advertisement data of the advertiser who bids the highest amount by the auction method is selected as a successful bid advertisement.
  • the advertisement output control server 220 registers the sub-local advertisement received from the advertiser terminal 6 by matching the advertisement company name and the region information to be advertised.
  • the broadcast data transmission server 108 inserts the company code indicating the company to be advertised among the broadcast program data together with the advertisement data. If the local advertisement time zone is available, the broadcast data transmission server 108 inserts the local advertisement time code information together. .
  • the advertisement information includes the corresponding company code or local advertisement time code information in the header information like a general digital data packet.
  • the broadcast data transmission server 108 may transmit program time information for each broadcast channel together with the broadcast receiver 204.
  • the broadcast receiver 204 receives broadcast streaming data from the broadcast data transmission server 108 to decompress and decode to restore original broadcast data.
  • the broadcast receiver 204 outputs broadcast data to the broadcast output terminal 2, and searches for whether there is header information for a local advertisement time code or non-affiliated company code during the broadcast data output process. do.
  • the broadcast receiver 204 is a case where a local advertisement time code or a non-participating company code is found among the broadcast data output through the broadcast output terminal 2, the broadcast receiver 204 is configured to store the terminal stored therein. The unique number and the corresponding local advertisement time code or non-affiliated company code are transmitted to the advertisement output control server 220.
  • the advertisement output control server 220 sets the local band by classifying the region where the broadcast receiver 204 exists through the unique number of the broadcast receiver 204, and sets the local advertisement data registered in advance. Extract.
  • the advertisement output control server 220 transmits the corresponding sub-local advertisement data to the broadcast receiver 204 and outputs the screen. That is, the corporate advertisement of the original broadcast output to the broadcast output terminal 2 is changed to a specific local advertisement and output.
  • the broadcast receiver 204 monitors whether a broadcast program code is detected. Similarly, in the digital broadcast data, broadcast program information is included in the form of code in the header information at the end of the advertisement data and the broadcast program is output, so that the broadcast receiver 204 may monitor the time when the broadcast program is started.
  • the broadcast receiver 204 when the broadcast receiver 204 detects the start of a broadcast program, the broadcast receiver 204 blocks the output of local advertisement data output on the screen.
  • the detection information is transmitted to the advertisement output control server 220, and the sub local advertisement data is streamed. You can also block the transmission.
  • 16 is a flowchart illustrating an advertisement viewing compensation process applied to a broadcasting advertisement data output management system according to an embodiment of the present invention.
  • the advertisement viewing compensation process applied to the broadcast advertisement data output management system is a process applied to all the embodiments of the present invention.
  • the advertisement output control server is provided through the broadcast receivers 4,104 and 204 installed in each home. You can participate in the event while watching the local advertisement data provided from (10,110,220).
  • Participation signal for the event is made through the viewer's remote control operation, if the "adjust" button provided on the remote control when outputting the local advertisement, can participate in the event.
  • the event is for selecting a payment target for the cumulative reserves, and the accumulated reserves generated by a plurality of viewers generated when the event participation signal is transmitted to the advertisement output control server (10,110,220) are randomly drawn or paid in the order of product purchase reservations. You can also choose to receive payments through the game.
  • the broadcast receiver (4,104,204) in the state of receiving the local data from the advertisement output control server (10,110,220) screen output, notifies the local advertisement viewing from the remote control (not shown), and wish to receive the payment of the cumulative reserves It is determined whether a viewing confirmation signal that is an event participation signal is applied.
  • the viewing confirmation signal is composed of a specific key signal of the remote control preset to the remote control and the broadcast receiver (4,104,204), the viewing confirmation signal can be input to the broadcast receiver (4,104,204) through the key operation, the broadcast The receivers 4, 104 and 204 transmit the viewing confirmation signal to the advertisement output control server 10, 110 and 220 together with the unique number of the broadcast receiver.
  • the advertisement output control server (10,110,220) is added to the accumulated credits in accordance with the viewing confirmation signal transmitted from the broadcast receiver (4,104,204) to update the cumulative reserves, the condition that the viewer can receive the cumulative reserves Determine if you are satisfied.
  • the conditions for paying the cumulative reserves can be paid in real time by random lottery to be the winner, when the purchase is made for the product, or when the game is won, the accumulated reserves can be paid. If paid, the cumulative reserve will be renewed to zero.
  • the present invention may apply to the event in real time at the time when the local advertising data is output through the broadcast output terminal (2), and then to access the homepage of the advertisement output control server (10, 110, 220) to apply In either case, there is a difference in the percentage of payments.
  • the broadcast advertisement data output management system and method thereof according to the embodiment of the present invention are not limited to the above-described embodiments, but various modifications can be made without departing from the technical gist of the present invention.

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  • Engineering & Computer Science (AREA)
  • Signal Processing (AREA)
  • Multimedia (AREA)
  • Business, Economics & Management (AREA)
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  • Databases & Information Systems (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
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Abstract

L'invention concerne un système et un procédé permettant de gérer la sortie de données publicitaires diffusées, qui consistent à convertir les données publicitaires spécifiques ou les informations d'un guide de programme de diffusion contenues dans un programme de diffusion transmis par une société de diffusion, les principales données publicitaires d'une société spécifique, les données publicitaires de sociétés non affiliées, et les données publicitaires d'un fuseau horaire de sortie d'annonces publicitaires spécifique, en données publicitaires locales, et à émettre les données publicitaires locales vers des terminaux utilisateur, ce qui permet d'augmenter la rentabilité de la société de diffusion. Le système et le procédé de l'invention peuvent permettre de définir une zone d'exposition de publicité pour émettre une publicité de façon limitée. Par conséquent, un annonceur peut émettre à moindre coût la publicité uniquement dans une zone fournissant les effets publicitaires.
PCT/KR2011/001602 2010-03-08 2011-03-08 Système et procédé permettant de gérer la sortie de données publicitaires diffusées WO2011111985A2 (fr)

Priority Applications (1)

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CN201180023200.3A CN103262527B (zh) 2010-03-08 2011-03-08 广播广告数据输出管理系统及其方法

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Publication number Priority date Publication date Assignee Title
KR20010083423A (ko) * 2000-02-12 2001-09-01 안명수 광고방법 및 그를 수행하는 광고시스템
KR100873734B1 (ko) * 2007-10-16 2008-12-12 남기원 Ｉｐｔｖ의 광고 출력제어 시스템 및 그 방법
KR20090067635A (ko) * 2007-12-21 2009-06-25 남기원 아이 피 티브이를 이용한 외부 데이터 인터페이스 시스템및 그 방법

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Publication number Priority date Publication date Assignee Title
KR20010083423A (ko) * 2000-02-12 2001-09-01 안명수 광고방법 및 그를 수행하는 광고시스템
KR100873734B1 (ko) * 2007-10-16 2008-12-12 남기원 Ｉｐｔｖ의 광고 출력제어 시스템 및 그 방법
KR20090067635A (ko) * 2007-12-21 2009-06-25 남기원 아이 피 티브이를 이용한 외부 데이터 인터페이스 시스템및 그 방법

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