WO2011094625A1 - Systèmes et procédés pour des publicités ciblées sur la préparation d'aliments et de boissons et sur des distributeurs - Google Patents

Systèmes et procédés pour des publicités ciblées sur la préparation d'aliments et de boissons et sur des distributeurs Download PDF

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Publication number
WO2011094625A1
WO2011094625A1 PCT/US2011/023043 US2011023043W WO2011094625A1 WO 2011094625 A1 WO2011094625 A1 WO 2011094625A1 US 2011023043 W US2011023043 W US 2011023043W WO 2011094625 A1 WO2011094625 A1 WO 2011094625A1
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WO
WIPO (PCT)
Prior art keywords
food
user
beverage preparation
media
dispensing machine
Prior art date
Application number
PCT/US2011/023043
Other languages
English (en)
Inventor
Ryan Stoulil
Original Assignee
Break Room Media Llc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Break Room Media Llc filed Critical Break Room Media Llc
Priority to CA2787587A priority Critical patent/CA2787587A1/fr
Publication of WO2011094625A1 publication Critical patent/WO2011094625A1/fr

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Classifications

    • G—PHYSICS
    • G07—CHECKING-DEVICES
    • G07F—COIN-FREED OR LIKE APPARATUS
    • G07F13/00—Coin-freed apparatus for controlling dispensing or fluids, semiliquids or granular material from reservoirs
    • G07F13/06—Coin-freed apparatus for controlling dispensing or fluids, semiliquids or granular material from reservoirs with selective dispensing of different fluids or materials or mixtures thereof
    • G07F13/065—Coin-freed apparatus for controlling dispensing or fluids, semiliquids or granular material from reservoirs with selective dispensing of different fluids or materials or mixtures thereof for drink preparation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G07—CHECKING-DEVICES
    • G07F—COIN-FREED OR LIKE APPARATUS
    • G07F9/00—Details other than those peculiar to special kinds or types of apparatus
    • G07F9/001—Interfacing with vending machines using mobile or wearable devices
    • G—PHYSICS
    • G07—CHECKING-DEVICES
    • G07F—COIN-FREED OR LIKE APPARATUS
    • G07F9/00—Details other than those peculiar to special kinds or types of apparatus
    • G07F9/009—User recognition or proximity detection
    • G—PHYSICS
    • G07—CHECKING-DEVICES
    • G07F—COIN-FREED OR LIKE APPARATUS
    • G07F9/00—Details other than those peculiar to special kinds or types of apparatus
    • G07F9/02—Devices for alarm or indication, e.g. when empty; Advertising arrangements in coin-freed apparatus

Definitions

  • This disclosure generally relates to advertising, and particularly to targeted advertising.
  • Advertising on traditional media outlets such as television, radio, the World Wide Web (web), printed publications and public signage is often directed to a general audience and thus less valuable, or is provided to the potential consumer during times in which they are inclined to avoid the advertisements ⁇ e.g., by changing or muting the TV channel or radio station, clicking close on the web advertisement, turning the page in a printed publication, or just walking by a sign without noticing it). Also, the potential consumer often has no immediate incentive to view or listen to the
  • a method for providing advertising may be summarized as including receiving input from a user or from a device of the user; automatically selecting media to be presented to the user based on the received input;
  • the automatically activating consumable item preparation or dispensing mechanisms, or the consumable item selection menu may be based on the received input.
  • the automatically activating the one or more consumable item preparation or dispensing mechanisms, or the consumable item selection menu may be triggered by the electronically presenting the selected media.
  • the method may include automatically activating consumable item preparation or dispensing mechanisms and timing the presenting of the selected media to occur during the consumable item preparation or dispensing and the presenting of the selected media may be caused by the activating the one or more consumable item preparation or dispensing mechanisms.
  • the consumable item preparation or dispensing mechanisms may initiate
  • the electronically presenting the selected media may include delivering an advertisement and may further include recording an occurrence of the delivery of the advertisement.
  • the method may further include automatically activating delivery of compensation for the delivering of the advertisement.
  • the automatically activating delivery of compensation may include automatically communicating information regarding the occurrence of the delivery of the advertisement to enable a system to correlate the occurrence of the delivery of the advertisement with an amount of compensation.
  • the method may further include communicating along with the information regarding the occurrence of the delivery of the advertisement information identifying a user to which the advertisement was delivered.
  • communicating information regarding the occurrence of the delivery of the advertisement may include communicating the information regarding the occurrence of the delivery of the advertisement to an entity associated with placing the advertisement.
  • the method may further include monitoring the user's attention to the advertisement delivered and determining an amount of the compensation based on a level of attention resulting from the monitoring.
  • the input may be received at a food or beverage preparation or dispensing machine.
  • the electronically presenting the selected media may occur on a display of the food or beverage preparation or dispensing machine.
  • the electronically presenting the selected media may occur on a display in close proximity to the food or beverage preparation or dispensing machine.
  • the display in close proximity to the food or beverage preparation or dispensing machine may be a display of a wireless device of the user.
  • the electronically presenting the selected media may occur on a display of the food or beverage preparation or dispensing machine or on a display in close proximity to the food or beverage preparation or dispensing machine, and the input may be received at a device remote from the food or beverage preparation or dispensing machine.
  • the selecting media to be played based on received input may include receiving information identifying a user; retrieving user profile
  • the method may further include displaying a subset of beverage or food choice menu selections, the subset being a portion of possible beverage or food choice menu selections determined based on the retrieved user profile information.
  • the received input may include a menu selection of media topics or a menu selection of food or beverages.
  • the electronically presenting the selected media may include concurrently displaying a plurality of separate media pieces on one or more displays that are associated with a food or beverage preparation or dispensing machine.
  • the plurality of separate media pieces may include at least one advertisement and at least one other type of media.
  • the method may further include providing, on a user interface, a user selectable element associated with one of the plurality of separate media pieces that, when selected by a user, causes information related to the one of the plurality of separate media pieces to be electronically communicated to a device remote from the food or beverage preparation or dispensing machine.
  • the device remote from the food or beverage preparation or dispensing machine may be a mobile device of the user.
  • the information related to the one of the plurality of separate media pieces may include an order for an item related to the one of the plurality of separate media pieces.
  • a food or beverage preparation or dispensing machine may be summarized as including means for electronically presenting selected media; and means for automatically activating consumable item preparation or dispensing mechanisms, or an item selection menu, in conjunction with the electronically presenting the selected media.
  • the means for automatically activating one or more consumable item preparation or dispensing mechanisms, or a consumable item selection menu, at least partially concurrently with the electronically presenting the selected media may include at least one processor; food or beverage preparation or dispensing mechanisms in operable communication with the processor; at least one non-transitory memory operably coupled to the at least one processor; and a multimedia output or peripheral interface in operable communication with the at least one processor, wherein the memory has computer executable instructions thereon, that when executed, cause the processor to perform: automatically activating consumable item preparation or dispensing mechanisms, or a consumable item selection menu, at least partially concurrently with electronically presenting selected media based on input.
  • the presenting the selected media may occur during consumable item preparation or dispensing caused by activating the consumable item preparation or dispensing mechanisms.
  • the computer executable instructions when executed, may cause the processor to select the selected media based on input by: receiving information identifying a user; retrieving user profile information based on the input identifying the user; and selecting the media to be played based on the retrieved user profile information.
  • the retrieving user profile information may include retrieving user profile information from a device remote from the food or beverage preparation or dispensing machine.
  • a non-transitory computer readable medium may be summarized as including having computer executable instructions thereon, that when executed, cause a computer processor to perform: electronically presenting selected media; and automatically activating one or more consumable item preparation or dispensing mechanisms, or a consumable item selection menu, at least partially concurrently with the electronically presenting the selected media.
  • the electronically presenting the selected media may include concurrently displaying a plurality of separate media pieces on one or more displays that are associated with a food or beverage preparation or dispensing machine.
  • the plurality of separate media pieces may include at least one advertisement and at least one other type of media.
  • Automatically activating the item selection menu may include providing, on a user interface, a user selectable element associated with one of the plurality of separate media pieces that, when selected by a user, causes information related to the one of the plurality of separate media pieces to be electronically communicated to a device remote from the food or beverage preparation or dispensing machine.
  • the computer- executable instructions when executed, may further cause the computer processor to: receive input; and select the selected media based on the received input.
  • Fig. 1 is block diagram illustrating various components of an example food/beverage preparation or dispensing machine for providing targeted advertising;
  • Fig. 2A is a flow chart illustrating an example process for providing targeted advertising on food/beverage preparation or dispensing machines
  • Fig. 2B is a flow chart illustrating an example process for providing targeted advertising on food/beverage preparation or dispensing machines involving advertising impression compensation;
  • Fig. 2C is a flow chart illustrating an example process for providing targeted advertising on food/beverage preparation or dispensing machines using a user profile
  • Fig. 3A is a front elevation view of an example beverage preparation and dispensing machine for providing targeted advertising
  • Fig. 3B is a front elevation view of the example beverage preparation and dispensing machine of Fig. 3A including additional user identification mechanisms;
  • Fig. 4 is a schematic diagram of an example networked computing environment in which systems and methods for targeted advertising on food/beverage preparation or dispensing machines may be implemented;
  • Fig. 5 is a schematic diagram illustrating a computer program product for targeted advertising on food/beverage preparation or dispensing machines
  • Fig. 6 is a block diagram of an example computing device on which processes and methods for targeted advertising on food/beverage preparation or dispensing machines may be implemented;
  • Fig. 7 is an flow chart of an example interactive user experience incorporating a "SEND TO ME” feature
  • Fig. 8 is a flow chart of another example interactive user experience incorporating a "SEND TO ME” feature.
  • This disclosure is drawn, inter alia, to systems, devices, methods, processes and computer programs related to targeted advertising on
  • Fig. 1 is block diagram illustrating various components of an example food/beverage preparation or dispensing machine 101 for providing targeted advertising.
  • Example operable components within the food/beverage preparation or dispensing machine 101 may include one or more
  • the one or more preparation/dispensing mechanisms 102, processor and/or microcontroller 604, memory 606, multimedia output/peripheral interface 642, user input/peripheral interface 644, and network/communications interface 646 may be in operable communication with each other via an electronic
  • the power interface 105 (e.g., a transformer or rectifier) interfaces with a power source to provide electrical power sufficient to operate the food/beverage preparation or dispensing machine 101 components described herein.
  • Operation of the preparation/dispensing mechanisms 103 may be electronically controlled by the processor/microcontroller 604 according to computer executable instructions resident on the processor/microcontroller 604 and/or stored on the memory 606.
  • the microprocessor/controller 604 may control activation of custom preparation and dispensing of liquid or other food items from the food/beverage preparation machine 101 .
  • the microprocessor/controller 604 may receive data or other signals from the preparation/dispensing mechanisms 103 to determine when certain operations of the preparation/dispensing mechanisms 103 are beginning, occurring or completed.
  • the user input/peripheral interface 644 is operable for receiving user input to control the food/beverage preparation or dispensing machine 101 via the processor/microcontroller 604 and such input may also be stored as data in memory 606 for access by the microcontroller/processor 604.
  • the user input/peripheral interface 644 may be operable for receiving, interpreting, translating and/or formatting input from various input structures and peripherals including, but not limited to: buttons, keyboards, keypads, touch screens, touch pads, a mouse, a track ball, voice recognition devices, biometric identification devices, card readers, machine readable symbol scanners, bar code scanners, radio frequency identification (RFID) receivers, personal digital assistants (PDAs), mobile devices, and smart phones, etc.
  • One or more such input structures may be connected as a peripheral device or operably coupled to and integrated into the food/beverage preparation or dispensing machine 101 .
  • the multimedia output/peripheral interface 642 may be controlled by the processor/microcontroller 604 and is operable for providing output to the user in the form of audio, video and still images, for example.
  • Source data for such output may be retrieved from the memory 606 or retrieved remotely from other devices via the network/communications interface 646.
  • streaming audio or video may be communicated to the food/beverage preparation or dispensing machine 101 via the network/communications interface 646 and output by the multimedia output/peripheral interface 642.
  • the multimedia output/peripheral interface 642 may be operable to interface with any number of output devices and be configured to interpret, translate and/or format data and/or process signals to be output on various devices.
  • Such output devices may include but are not limited to display screens, speakers, printers, etc.
  • One or more such output devices may be connected as a peripheral device or operably coupled to and integrated into the food/beverage preparation or dispensing machine 101 .
  • the memory 606 may be one or more of any suitable non- transitory storage devices capable of storing processor-executable instructions including removable storage devices, non-removable storage devices, volatile or non-volatile memory, or a combination thereof.
  • Example suitable storage devices may include, but are not limited to, RAM, ROM, EEPROM, flash memory or other memory technology, CD-ROM, digital versatile disks (DVD) or other optical storage, magnetic cassettes, magnetic tape, magnetic disk storage, hard drives, or other magnetic storage devices, or any other storage medium which may be used to store the desired information and which may be accessed by processor/microcontroller 604.
  • use of a non-volatile storage device may be preferable to store data in situations where data is desired to be kept saved even when power is removed from the food/beverage preparation or dispensing machine 101 .
  • the network/communications interface may be controlled by the processor/microcontroller 604 and may be operable for wired or wireless communications with one or more communications and computer networks using one or more network and communications protocols including, but not limited to: the Internet, cellular networks, local area networks (LAN), wide area networks (WAN), satellite networks, short and long range radio networks, Bluetooth® networks, radio frequency identification (RFID), Worldwide
  • FIG. 2A shown is a flow chart illustrating an example process for providing targeted advertising on food/beverage
  • the process may be applied to various food/beverage preparation or dispensing machines including but not limited to: coffee and hot beverage brewers and dispensers, soda fountain machines, beverage vending machines, food vending machines, microwave ovens, toaster ovens, etc.
  • user input is received 201 identifying the user or identifying a preference of a user of the food/beverage preparation or dispensing machine 101 .
  • user input may include, but is not limited to: a user name, password, code or personal identification number (PIN), bar code, voice signals, biometric data, indications of user likes or dislikes, advertising or media preferences, answers to a questionnaire or survey, favorite food, music, and/or movies, favorite celebrities, sports stars and/or artists, demographic information such as age, gender, marital status, occupation, income, place of birth, native language, food and beverage preferences, past food and beverage selections, etc.
  • PIN personal identification number
  • the user input may be received 201 through a user input device connected to or integrated with the food/beverage preparation or dispensing machine 101 via the user input/peripheral interface 644 of the food/beverage preparation or dispensing machine 101 .
  • the user input may be received remotely via the network/communications interface 646 of the food/beverage preparation or dispensing machine 101 or may be received from a mobile or wireless device of the user including a user's cell phone, PDA, smart phone, electronic credit card, or electronic wallet, etc.
  • Information identifying the user e.g., a PIN, cookie, encrypted key, etc.
  • a user may enter or indicate user input using an input device operably connected to or integrated with the food/beverage preparation or dispensing machine 101 .
  • the user input may be input via entering data using a keypad, keyboard, touch screen, touch pad, light pen, stylus, mouse, voice activation and/or recognition systems, motion detection and/or recognition systems, etc.
  • particular media and/or advertisements are automatically selected 203 to be played or provided on the food/beverage preparation or dispensing machine 101 based on the received user input.
  • media and advertisements related to sports, items endorsed by athletes, or items commonly associated with those who prefer sports may be selected 203 to be played on an output device that is connected to or integrated with the food/beverage preparation or dispensing machine 101 .
  • the user may be given choices of particular advertisements or media clips to play and selection of the particular media and/or advertisements are based on the user selections of the choices provided.
  • the selected media and/or advertisements are then played or provided 205 on an output device that is connected to or integrated with the food/beverage preparation or dispensing machine 101 and the food/beverage preparation or dispensing mechanisms 103 are automatically activated 207 according to previous user input received regarding selections of beverages or food items.
  • the food/beverage selection menu is automatically activated 207 to obtain initial or further food or beverage selection options from the user, after which food/beverage preparation or dispensing mechanisms 103 are automatically activated 207.
  • the particular media and/or advertisements may be in the form of audio, video and still images. Also, selected
  • advertisements, coupons or promotions may be printed out from the food/beverage preparation or dispensing machine 101 or sent to the user electronically.
  • the particular media and/or advertisement content may managed remotely and automatically distributed, updated and communicated to the food/beverage preparation or dispensing machine 101 via the
  • the content may be updated based on user data, user feedback, food and beverage selections, and/or food/beverage preparation or dispensing machine 101 use history also communicated by the food/beverage preparation or dispensing machine 101 via the
  • the activation 207 of the food/beverage preparation or dispensing mechanisms 102 and/or selection menu is dependent upon receiving 201 the user input and the presenting or providing 205 of the selected
  • activation 207 of the food/beverage preparation mechanisms and/or dispensing menu may be dependent upon just receiving 201 the user input.
  • user input is not available or the food/beverage preparation and/or dispensing machine 101 is not configured to select and play such targeted media and
  • the activation 207 of the food/beverage preparation or dispensing mechanisms and/or selection menu may be dependent upon presenting standard or randomly selected advertising.
  • the selected media and/or advertisements are played 205 on an output device that is located near where the beverage or food item is being prepared and/or dispensed such that the user may easily listen and/or watch the media and/or advertisements while the beverage or food item is being prepared and/or dispensed.
  • An output device that is integrated with the food/beverage preparation or dispensing machine 101 may facilitate this as the user would then likely be near the output device while waiting for the selected item to be dispensed.
  • graphical user interface menu items for the user to make food and/or beverage selections and preparation choices may be provided on an output device that is connected to or integrated with the food/beverage preparation or dispensing machine 101 before or after other particular user input is received on which media/advertisements selections are based.
  • the touch screen may also be used as the output device for displaying media and advertisements to the user.
  • the process then may wait 209 until the food/beverage
  • preparation and/or dispensing is completed as detected by removal of the item or as indicated by other internal preparation/dispensing mechanisms and communicated to the processor/microcontroller 604.
  • the process then returns to a state to receive user input again 201 in order to repeat the process again for dispensing another food item or beverage.
  • the process may select multiple advertisements to play or provide to the user depending on the number (and possibly price) of items selected.
  • the food/beverage preparation or dispensing machine 101 may play passive advertising video, audio or images while the machine 101 is in an idle state until a user begins to interact with the machine 101 .
  • the food/beverage preparation or dispensing machine 101 may have motion, light or other sensors, or video cameras operably connected to it to detect a user approaching the machine 101 and/or to detect whether and monitor how long a user is watching advertisements or other media being presented.
  • the passive advertisements may automatically switch to more personalized advertising content based on the identified user.
  • the passive advertisements may also be tailored to the user
  • FIG. 2B the flow chart illustrates an example process for providing targeted advertising on food/beverage preparation or dispensing machines involving advertising impression compensation.
  • the process depicted in Fig. 2B differs from the process depicted in Fig. 2A in that additional automatic acts 21 1 , 213 occur to record the occurrence of and provide compensation for advertisements played or provided (i.e., advertising impressions) during the dispensing of one or more beverage or food items from the food/beverage preparation or dispensing machine 101 .
  • the occurrence of the delivered advertising impression is automatically recorded 21 1 .
  • This record of the occurrence may be stored with other relevant data regarding the user for which it was selected and the particular beverage or food selection chosen by the user.
  • the record may be stored locally on the food/beverage preparation or dispensing machine 101 and/or remotely communicated to and stored on other devices and databases (e.g., the user's computer, mobile device, other server, or third party computing system) over a computer or communications network via the network/communications interface 646 of the food/beverage preparation or dispensing machine 101 .
  • Delivery of compensation for the advertising impression may then be activated 213 either by electronic communications from the food/beverage preparation or dispensing machine 101 or by electronic communications from remote devices and systems (e.g., the user's computer, mobile device, other server, or third party computing system) to which the record of the advertising impression occurrence was previously communicated.
  • remote devices and systems e.g., the user's computer, mobile device, other server, or third party computing system
  • the activation 213 may be an electronic communication from the food/beverage preparation or dispensing machine 101 or by electronic communication from remote devices and systems (e.g., the user's computer, mobile device, other server, or third party computing system) and/or authorization to transfer funds, rebates, credits or subsidies to an account or accounts of one or more of: retail purchasers or owners of food or beverage items dispensed by the food/beverage preparation or dispensing machine 101 , retail purchasers or owners of the food/beverage preparation or dispensing machine 101 , dispensing machine 101 service providers providing access to the food/beverage preparation or dispensing machine 101 , retail purchasers or owners of maintenance services and/or supplies for the food/beverage preparation or dispensing machine 101 , end users or consumers of items dispensed from the food/beverage preparation or dispensing machine 101 , users or lessees of the food/beverage preparation or dispensing machine 101 and/or food/beverage preparation or dispensing machine services, or other 3 rd parties
  • the particular amount of the funds, rebates, credits or subsidies may be related to the number and value of the advertising impressions provided by the playing or providing 205 of advertising to individual users of the food/beverage preparation or dispensing machine 101 .
  • each impression provided may be valued at the cost of one beverage or food item dispensed such that the users of the food/beverage preparation or dispensing machine are effectively paying for the item dispensed by receiving advertising while waiting for their food or beverage item to be prepared and/or dispensed.
  • the particular value of the advertising impression may vary and may be determined to be more or less than the cost of the service, supplies and food/items items to dispense various food or beverage items from the food/beverage preparation or dispensing machine 101 .
  • particular advertising impressions targeted to users of the food/beverage preparation or dispensing machine 101 based on the received user data by the food/beverage preparation or dispensing machine 101 may be valued higher than general advertising played on the machine that is not specifically selected for any particular user.
  • advertising impression value generated may be reflected in the amount of compensation delivered for such advertising impressions and result in a credit or deficit in the accounts in which the compensation is tracked or to which the compensation is sent.
  • Account credits may be further used to provide additional rebates, promotions, bonuses or coupons (either electronic or paper) for additional food or beverage items, food/beverage preparation or dispensing machine supplies, etc., to service providers or end users of the food/beverage preparation or dispensing machine 101 .
  • the process may be waiting 209 until the food/beverage preparation and/or dispensing is completed before returning to a state to receive user input again 201 in order to repeat the process for dispensing another food item or beverage.
  • third-party advertisements may be printed directly on the products or supplies used in the food/beverage preparation or dispensing machine 101 .
  • third party advertising may be printed on the outer packaging of a coffee pod as a means of further increasing the subsidy to the coffee pod used in a
  • a distributor may require that only the distributor's products be used in the food/beverage preparation or dispensing machine 101 because the advertising subsidy may be intended to facilitate the sales of those products. Additionally, a distributor may license other manufacturers of similar products to sell their products "through” the device. The distribution of the products consumed in the food/beverage preparation or dispensing machine 101 could follow existing distribution channels and processes. For example, if the food/beverage preparation or dispensing machine 101 is a single cup coffee brewer in an office location, a distributor may sell their consumable products (coffee, etc) to an office coffee service at a "wholesale" or "distributor" price.
  • the office coffee service will, in turn, mark-up those products and sell them to the office account.
  • the advertising revenue that the distributor receives from the sponsors for the advertisements/media that play over a distributor's network to users of the machines 101 will be paid in full or in part back to the office location (by the examples above) so that the office location may apply that income against the expenses paid to the office coffee service for the distributor's products.
  • the flow chart illustrates an example process for providing targeted advertising on food/beverage preparation or dispensing machines using a user profile.
  • user input is received 201 such as user preference and/or demographic data based on which media/advertising selections will be automatically made as described above.
  • This user input may be received 201 via a user input device operably connected to or integrated with the food/beverage preparation or dispensing machine 101 or on a remote device connected to the food/beverage preparation or dispensing machine 101 via the network/communications Interface 646.
  • a user profile may then be automatically created and stored 215 locally on the food/beverage preparation or dispensing machine 101 or on a remote device connected to the food/beverage preparation or dispensing machine 101 via the network/communications Interface 646.
  • the user profile may include the received user input for future local or remote access by the food/beverage preparation or dispensing machine 101 .
  • a unique identifier of the user profile may then be provided 217 to the user that is automatically generated and associated with the user profile.
  • the unique identifier may be a user name, number, code PIN, password or other means of identifying the user profile in a database.
  • the user profile identifier is then received 219 at the
  • the profile identifier may be communicated remotely over a communications or computer network. For example, a user may send a text message including the profile identifier to a particular phone number associated with the food/beverage preparation or dispensing machine 101 or associated with a food/beverage preparation or dispensing machine service provider that ultimately gets routed to the food/beverage preparation or dispensing machine 101 .
  • the applicable profile information is then
  • particular media and/or advertisements are automatically selected 223 to be played or provided on the food/beverage preparation or dispensing machine 101 based on the retrieved profile information.
  • the selected media and/or advertisements are then played or provided 225 on an output device that is connected to or integrated with the food/beverage preparation or dispensing machine 101 and the food/beverage preparation mechanisms and/or selection menu(s) are automatically activated 227 according to the user profile information retrieved regarding selections of beverages or food items.
  • the activated selection menu may initially display choices of beverages or food items previously selected by the user or otherwise previously indicated by the user as preferable.
  • the selection menu may be bypassed and the user's previously selected beverage automatically dispensed according to user selectable configurations stored in the user profile.
  • Various customized greetings, food and/or beverage selections, etc., associated with the user profile may also be communicated to the user and or used to in the automatic selection of particular beverages or items to be dispensed at the user's discretion.
  • the selected media and/or advertisements may be played or provided 225 on an output device that is remote from the
  • the selected media and/or advertisements may be played or provided 225 on the user's mobile communications device, PDA, smart phone, or other device which may have been identified to the
  • the food/beverage preparation or dispensing machine 101 may be useful in situations where the food/beverage preparation or dispensing machine 101 is configured to prepare and dispense the food or beverage automatically without needing the user to be physically present at the machine 101 .
  • An indication of the playing 225 of the advertisement or media selection at a remote location may be electronically communicated to the food/beverage preparation or dispensing machine 101 so that it may allow the activation 227 of the food/beverage preparation mechanisms and/or selection menu according to the user profile information. The user may then go to the food/beverage
  • the food/beverage preparation or dispensing machine 101 may send an alert to a computing device of the user that the item is ready to be picked up.
  • user may "opt in” for a PIN that could be entered into the food/beverage preparation or dispensing machine 101 when sponsors present opportunities to learn more or opportunities for a specific promotion.
  • a communication such as an email, voice mail, text or the like, could be sent to all potential regular users of the beverage device offering them the chance to register for a PIN that they could voluntarily input into the food/beverage preparation or dispensing machine 101 during special promotions in order to identify themselves personally to be included in a database accessible by the sponsor.
  • the user's PIN would be associated with their personal identifier, such as email, voice mail, text or the like and so, by entering their PIN (and therefore "opting in” to receive additional information or promotions) the user would automatically receive communications from the sponsor (by accessing the user's information in the database or directly) with the promotion, coupon, etc.
  • sponsors could present users with a text message offer to receive additional information or promotions (i.e., "text ABC to 12345 to receive more information or a special coupon").
  • Beverage machine housing 301 has a beverage container space 306 of sufficient size to place a beverage container 309 (e.g., a coffee mug) to receive the dispensed beverage.
  • Beverage machine dispensing mechanisms 305, a touch screen display and controller housing 31 1 , a touch screen display 313, a plurality of touch screen buttons 315, speakers 317, audio/video (AV) output jacks 319, and other features and structures may also be provided.
  • the touch screen display and controller housing 31 1 may be coupled to, attached to, formed integral with, or otherwise connected to the beverage machine mounted in or on housing 301 .
  • the touch screen display 313 may be operable for receiving selection inputs from a user as well as displaying selected media and/or advertising in the form of video or still images while the beverage dispensing mechanisms 305 dispense the selected beverage into the beverage container 309.
  • the speakers 317 may be located within the display screen and controller housing and are operable for playing audio advertisements and media selections and/or accompanying audio of the video or still images displayed on the touch screen 313.
  • the audio/video (AV) output jacks 319 are operable for outputting the audio and video being played on the touch screen display 313 and speakers 317 to various connected external audio and video playback devices.
  • the touch screen display is displaying a user prompt to select a channel and a number of touch screen buttons 315 providing various channels (e.g., "news/weather”, “sports”, “TV Entertainment”, “Movies”, “Music”, “Travel/Outdoors”) for the user to select when desiring to obtain a beverage from the beverage preparation and dispensing machine 101 . Additional or different categories and channels may also be provided.
  • a menu may appear allowing the user to select a beverage and preparation options (e.g., type of coffee, coffee brewing options, etc.).
  • the touch screen display may return to display the touch screen buttons 315 providing the various channel selections for the next cycle of operation.
  • a front elevation view of the example beverage preparation and dispensing machine 101 of Fig. 3A is shown, including additional user identification mechanisms.
  • additional user identification mechanisms shown and operably coupled to the beverage preparation and dispensing machine 101 is a machine-readable symbol reader (e.g., bar code scanner) 323 operable for reading a machine-readable symbol (e.g., bar code symbol, matrix code symbol,) to identify a user (such as a bar code symbol 321 printed on a user's personal coffee mug or other beverage container 309).
  • the machine-readable symbol reader 323 may be operably connected to the user input/peripheral Interface 644 (see Fig.
  • the beverage preparation and dispensing machine 101 within the beverage preparation and dispensing machine 101 and attached to a side wall of the beverage machine housing 301 such that the bar code symbol 321 on the coffee mug 309 may be read automatically when the user places the coffee mug 309 into the beverage container space 306.
  • the user's profile may be retrieved.
  • advertising is automatically selected based on the retrieved profile information as described above with reference to Fig. 4 without the user having to select any of the touch screen buttons 315 to start the advertising and beverage dispensing process.
  • a reader 321 that is operable for reading a magnetic strip on or memory (e.g., RFID) chip carried by a user's credit card, debit card, other card or wireless communications device (e.g., smart phone).
  • the reader may be connected to the user input/peripheral Interface 644 (see Fig. 1 ) within the beverage preparation and dispensing machine 101 and be housed within the touch screen display and controller housing 31 1 wherein the touch screen display and controller housing 31 1 has a slot for insertion of a card into the reader 321 .
  • the reader 321 may be connected to the input/peripheral Interface 644 as a peripheral device via a cable.
  • the user's profile may be retrieved. Then advertising is automatically selected based on the retrieved profile information as described above with reference to Fig. 4 without the user having to select any of the touch screen buttons 315 to start the advertising and beverage dispensing process.
  • FIG. 4 an example networked computing environment is shown, in which many computerized processes may be implemented to provide systems and methods for targeted advertising on food/beverage preparation or dispensing machines.
  • a food/beverage preparation or dispensing machines A food/beverage item
  • preparation or dispensing machine 101 may, for example, be in operable communication with various objects in the networked computing environment shown in Fig. 4, and one or more objects in Fig. 4 may be utilizing or
  • networks can connect any computer or other client or server device, or in a distributed computing environment.
  • any computer system or environment having any number of processing, memory, or storage units, and any number of applications and processes occurring simultaneously is considered suitable for use in connection with the systems and methods provided.
  • Distributed computing provides sharing of computer resources and services by exchange between computing devices and systems. These resources and services include the exchange of information, cache storage and disk storage for files. Distributed computing takes advantage of network connectivity, allowing clients to leverage their collective power to benefit the entire enterprise.
  • a variety of devices may have applications, objects or resources that may implicate processes for providing targeted advertising on food and beverage dispensing machines described herein.
  • the networked computing environment of Fig. 4 comprises entities such as computing devices 271 , 600, 276, food/beverage preparation or dispensing machine 101 , objects 273, 274, and 275, and database 278.
  • entities 271 , 600, 273, 274, 275, 276, 101 and 278 may comprise or make use of programs, methods, data stores, programmable logic, etc.
  • the food/beverage preparation or dispensing machine 101 is the food/beverage preparation or dispensing machine 101 of Fig. 1 .
  • the entities 271 , 600, 273, 274, 275, 276, and 278 may be the same or different networked devices such as personal digital assistants (PDAs), mobile devices, audio/video devices, MP3 players, personal computers, etc.
  • PDAs personal digital assistants
  • Each entity 271 , 600, 273, 274, 275, 276, 101 and 278 can communicate with another entity 271 , 600, 273, 274, 275, 276, 101 and 278 by way of the communications network 270.
  • any entity may be responsible for the maintenance and updating of a database 278 or other storage element.
  • This network 270 may itself comprise other computing entities that provide services to the system of Fig. 4, and may itself represent multiple interconnected networks.
  • each entity 271 , 600, 273, 274, 275, 276, 101 and 278 may contain discrete functional program modules that might make use of an application programming interface (API), or other object, software, firmware and/or hardware, to request services of one or more of the other entities 271 , 600, 273, 274, 275, 276, 101 and 278.
  • API application programming interface
  • an object such as 275
  • another computing device 276 may be hosted on another computing device 276.
  • the physical environment depicted may show various connected devices as computers, such illustration is merely an example and the physical environment may alternatively be depicted or described comprising various digital devices such as PDAs, televisions, MP3 players, etc., software objects such as interfaces, COM objects and the like.
  • the display 313 and associated network connectivity devices connected to the beverage preparation and dispensing machine 101 in may be part of the media/advertising network providing content to be played on the device, while the other parts of the beverage preparation and dispensing machine 101 may not be. Therefore, the beverage preparation and dispensing machine 101 may be purchased separately from the display and the display 313 and associated network connectivity devices may be provided by a distributor or third party service provider.
  • computing systems may be connected together by wired or wireless systems, by local networks or widely distributed networks.
  • networks are coupled to the Internet, which provides an infrastructure for widely distributed computing and encompasses many different networks. Any such
  • infrastructures whether coupled to the Internet or not, may be used in conjunction with the systems and methods provided.
  • a network infrastructure may enable a host of network topologies such as client/server, peer-to-peer, or hybrid architectures.
  • the "client” is a member of a class or group that uses the services of another class or group to which it is not related.
  • a client is a process, i.e., roughly a set of instructions or tasks, that requests a service provided by another program.
  • the client process utilizes the requested service without having to "know” any working details about the other program or the service itself.
  • a client/server architecture particularly a networked system
  • a client is usually a computer that accesses shared network resources provided by another computer, e.g., a server.
  • any entity 271 , 600, 273, 274, 275, 276, 101 and 278 can be considered a client, a server, or both, depending on the circumstances.
  • a server is typically, though not necessarily, a remote computer system accessible over a remote or local network, such as the Internet.
  • the client process may be active in a first computer system, and the server process may be active in a second computer system, communicating with one another over a communications medium, thus providing distributed functionality and allowing multiple clients to take advantage of the information-gathering capabilities of the server.
  • Any software objects may be distributed across multiple computing devices or objects.
  • HTTP HyperText Transfer Protocol
  • WWW World Wide Web
  • IP Internet Protocol
  • Universal Resource Locator can be used to identify the server or client computers to each other.
  • the network address can be referred to as a URL address.
  • Communication can be provided over a communications medium, e.g., client(s) and server(s) may be coupled to one another via TCP/IP connection(s) for high-capacity communication.
  • Fig. 5 is a schematic diagram illustrating a computer program product for providing targeted advertising on food/beverage preparation or dispensing machines, arranged in accordance with at least some embodiments of the present disclosure.
  • the computer program product 500 may include one or more sets of executable instructions 502 for executing the processes and methods described above and also illustrated in Fig. 2A through Fig. 2C.
  • the computer program product 500 may be transmitted in a signal bearing medium 504 or another similar communication medium 506.
  • the computer program product 500 may also be recorded in a computer readable medium 508 or another similar recordable medium 510.
  • Fig. 6 is a block diagram of an example computing device on which systems, processes and methods for providing targeted advertising on food/beverage preparation or dispensing machines may be implemented, arranged in accordance with at least some embodiments of the present disclosure.
  • computing device 600 typically includes one or more host processors 604 and a system memory 606.
  • a memory bus 608 may be used for communicating between host processor 604 and system memory 606.
  • host processor 604 may be of any type including but not limited to a microprocessor ( ⁇ ), a
  • Processor 604 may include one more levels of caching, such as a level one cache 610 and a level two cache 612, a processor core 614, and registers 616.
  • An example processor core 614 may include an arithmetic logic unit (ALU), a floating point unit (FPU), a digital signal processing core (DSP Core), or any combination thereof.
  • An example memory controller 618 may also be used with processor 604, or in some implementations memory controller 618 may be an internal part of processor 604.
  • system memory 606 may be of any type including but not limited to volatile memory (such as RAM), nonvolatile memory (such as ROM, flash memory, etc.) or any combination thereof.
  • System memory 606 may include an operating system 620, one or more applications 622, and program data 624.
  • the operating system 620 may have a scheduler 626 and be arranged to run one or more applications 622 to perform the functions as described herein including those described with respect to at least the processes shown in Fig. 2A through Fig. 2C.
  • application 622 may be arranged to operate with program data 624 on operating system 620.
  • Program data 624 may include task related information, such as, without limitation, task data related to executing
  • This basic configuration 602 is illustrated in Fig. 6 by those components within the inner dashed line.
  • Computing device 600 may have additional features or
  • a bus/interface controller 630 may be used to facilitate communications between basic configuration 602 and one or more data storage devices 632 via a storage interface bus 634.
  • Data storage devices 632 may be removable storage devices 636, non-removable storage devices 638, or a combination thereof. Examples of removable storage and non-removable storage devices include magnetic disk devices such as flexible disk drives and hard-disk drives (HDD), optical disk drives such as compact disk (CD) drives or digital versatile disk (DVD) drives, solid state drives (SSD), and tape drives to name a few.
  • Example computer storage media may include volatile and non-volatile, removable and non-removable media implemented in any method or
  • Computer storage media includes, but is not limited to, RAM, ROM, EEPROM, flash memory or other memory technology, CD-ROM, digital versatile disks (DVD) or other optical storage, magnetic cassettes, magnetic tape, magnetic disk storage or other magnetic storage devices, or any other medium which may be used to store the desired information and which may be accessed by computing device 600. Any such computer storage media may be part of computing device 600.
  • Computing device 600 may also include an interface bus 640 for facilitating communication from various interface devices ⁇ e.g., output devices 642, peripheral interfaces 644, and communication devices 646) to basic configuration 602 via bus/interface controller 630.
  • Example output devices 642 include a graphics processing unit 648 and an audio processing unit 650, which may be configured to communicate to various external devices such as a display or speakers via one or more A/V ports 652.
  • Example peripheral interfaces 644 include a serial interface controller or a parallel interface controller, which may be configured to communicate with external devices such as input devices (e.g., keyboard, mouse, pen, voice input device, touch input device, etc.) or other peripheral devices (e.g., printer, scanner, etc.) via one or more I/O ports 658.
  • An example communication device 646 includes a network controller, which may be arranged to facilitate communications with one or more other computing devices 662 over a network communication link via one or more communication ports.
  • computing device 600 includes a multi-core processor 664, which may communicate with the host processor 604 through the interface bus 640.
  • the network communication link may be one example of a communication media.
  • Communication media may typically be embodied by computer readable instructions, data structures, program modules, or other data in a modulated data signal, such as a carrier wave or other transport mechanism, and may include any information delivery media.
  • a "modulated data signal" may be a signal that has one or more of its characteristics set or changed in such a manner as to encode information in the signal .
  • communication media may include wired media such as a wired network or direct-wired connection, and wireless media such as acoustic, radio frequency (RF), microwave, infrared (IR) and other wireless media.
  • RF radio frequency
  • IR infrared
  • the term computer readable media as used herein may include both storage media and communication media.
  • Computing device 600 may be implemented as a portion of a small-form factor portable (or mobile) electronic device such as a cell phone, a personal data assistant (PDA), a personal media player device, a wireless web- watch device, a personal headset device, an application specific device, or a hybrid device that include any of the above functions.
  • a small-form factor portable (or mobile) electronic device such as a cell phone, a personal data assistant (PDA), a personal media player device, a wireless web- watch device, a personal headset device, an application specific device, or a hybrid device that include any of the above functions.
  • PDA personal data assistant
  • Computing device 600 may also be implemented as a personal computer including both laptop computer and non-laptop computer configurations.
  • an ad-sponsored, single cup beverage server ⁇ e.g., coffee brewer) incorporating integrated, networked, interactive digital signage
  • the operator of the location (office, public space, accommodation, or the like) where the server is installed may receive all or a percentage of revenue generated by operation of the device, including advertising/media revenue, up to or in excess of their expense incurred in operating the device and providing the beverage and interactive digital signage.
  • media and/or ad content is displayed.
  • Interactive results ⁇ e.g., ad impressions and clicks) and conveyed to an intermediary or operating system, and sponsors are billed by the
  • Ad/click revenue may be enhanced when the advertisement and/or other media is targeted to specific users.
  • the network interface may be used to track system performance, consumption data, and the like.
  • Users may be identified and tracked using a unique user identifier, such as a PIN (described above). Users may enter their unique PIN or otherwise identify themselves to the system and receive targeted information, advertising, media, or the like. PIN identifiers may also be used to track a user's consumption, habits, or the like, and to track the user's participation in loyalty programs and other types of qualifying events and programs.
  • a unique user identifier such as a PIN (described above). Users may enter their unique PIN or otherwise identify themselves to the system and receive targeted information, advertising, media, or the like. PIN identifiers may also be used to track a user's consumption, habits, or the like, and to track the user's participation in loyalty programs and other types of qualifying events and programs.
  • PIN or other identifiers may also be used to connect targeted materials to specific users. Many different types of interactive user experiences and feedback may be provided using methods and systems of the present invention. Advertising or promotional material may be transmitted to specific users, or classes of users, through e-mail, text message, or another electronic format using the account information linked to the PIN or another identifier.
  • advertising and/or media displayed to an identified user may incorporate a "SEND TO ME" feature that allows the user to interactively request more information, media content, or the like, relating to the advertisement, promotion or other media that they view on the display.
  • the "SEND TO ME” feature may be used with or linked to advertising or other media as it is displayed to identified users.
  • a "SEND TO ME” feature may be used with a passive display ⁇ e.g., when the system isn't being used by an identified user) following the user's entry of a unique user identifier.
  • material(s) selected and requested by an identified user may be transmitted to the user via e-mail or text message, or using another electronic format.
  • the revenue model for this feature may be according to a pay-per-click or pay-per-select model.
  • FIG. 7 An example interactive user experience flow chart incorporating a "SEND TO ME" feature is shown in Fig. 7.
  • shown in Fig. 7 are different items displayed to the user at different periods during an example user experience 700.
  • the two media pieces may be related or unrelated to each other and may be playing regardless of whether there was any previous user input or user detected at the food/beverage preparation or dispensing machine.
  • the two user selectable elements 718 720 may be buttons and also indicate what their functionality is by appropriate labels such as "SEND TO ME,” or the like. Also shown is another user selectable element 722 that, when selected by a user, causes a prompt or menu 724 to appear.
  • a user selects the user selectable element 722 at which point the prompt or menu 724 appears to collect user input data to identify the user.
  • the user enters the user input data via the prompt or menu 724.
  • This may be a user PIN, for example, or any other piece of information that identifies the user.
  • a food or beverage selection menu 726 appears and the user then selects a desired menu choice via the food or beverage selection menu 726.
  • two media pieces e.g., AD 1 and Ad 2 which may be related or unrelated to each other, are selected based on retrieved user information identified from the user input and concurrently played for a predetermined amount of time (e.g., 10 seconds). The user is given the
  • two additional media pieces are selected (e.g. AD 3 and AD 4) based on retrieved user information identified from the user input and concurrently played for a pre-determined amount of time (e.g., 10 seconds).
  • the user is again given the opportunity to have information sent to them relating to the particular media pieces AD 3 and Ad 4, by presenting the user selectable elements such as those as described above.
  • yet two additional media pieces are selected (e.g. AD 5 and AD 6) based on retrieved user information identified from the user input and concurrently played for a pre-determined amount of time (e.g., 10 seconds).
  • the user is again given the opportunity to have information sent to them relating to the particular media pieces AD 5 and AD 6, by presenting the user selectable elements such as those as described above.
  • the total number of different media pieces selected and played is variable and may be related to the amount of time each media piece is played and the total amount of time the drink preparation and dispensing takes.
  • the total amount of time it takes the selected media pieces to play is substantially the same as the total amount of time the drink preparation and dispensing takes.
  • one of the two concurrently playing media pieces e.g.
  • AD 5 and AD 6 may be related to the other and include more specific or detailed information regarding a product being advertised in the two concurrently playing media pieces.
  • the more specific or detailed information may include location data regarding the product or information regarding how to obtain the product within a specific location surrounding the user, the user's home or the food/beverage
  • FIG. 8 is a flow chart of another example interactive user experience 800 incorporating a "SEND TO ME" feature.
  • the interactive user experience 800 is somewhat similar to that illustrated in Fig. 7, the main difference being that after playing media pieces at 808 810 and 812, additional media pieces 820 824 and 828 are played at 814 816 and 818.
  • the additional media pieces 820 824 and 828 may, in one embodiment, not be direct advertisements, but may be other entertaining images, videos, clips of movies, news stories, interest pieces, etc.
  • block diagrams, flowcharts, and/or examples contain one or more functions and/or operations, it will be understood by those within the art that each function and/or operation within such block diagrams, flowcharts, or examples can be implemented, individually and/or collectively, by a wide range of hardware, software, firmware, or virtually any combination thereof.
  • block diagrams, flowcharts, and/or examples contain one or more functions and/or operations, it will be understood by those within the art that each function and/or operation within such block diagrams, flowcharts, or examples can be implemented, individually and/or collectively, by a wide range of hardware, software, firmware, or virtually any combination thereof.
  • several portions of the subject matter described herein may be implemented via Application Specific
  • ASICs Integrated Circuits
  • FPGAs Field Programmable Gate Arrays
  • DSPs digital signal processors
  • ASICs Integrated Circuits
  • FPGAs Field Programmable Gate Arrays
  • DSPs digital signal processors
  • ASICs Integrated Circuits
  • computers ⁇ e.g., as one or more programs running on one or more computer systems
  • processors ⁇ e.g., as one or more programs running on one or more microprocessors
  • firmware or as virtually any combination thereof, and that designing the circuitry and/or writing the code for the software and or firmware would be well within the skill of one of skill in the art in light of this disclosure.
  • a signal bearing medium examples include, but are not limited to, the following: a recordable type medium such as a floppy disk, a hard disk drive, a Compact Disc (CD), a Digital Video Disk (DVD), a digital tape, a computer memory, etc.; and a transmission type medium such as a digital and/or an analog communication medium ⁇ e.g., a fiber optic cable, a
  • a typical data processing system generally includes one or more of a system unit housing, a video display device, a memory such as volatile and non-volatile memory, processors such as microprocessors and digital signal processors, computational entities such as operating systems, drivers, graphical user interfaces, and applications programs, one or more interaction devices, such as a touch pad or screen, and/or control systems including feedback loops and control motors ⁇ e.g., feedback for sensing position and/or velocity; control motors for moving and/or adjusting components and/or quantities).
  • a typical data processing system may be implemented utilizing any suitable commercially available components, such as those typically found in data computing/communication and/or network computing/communication systems.
  • any two components so associated can also be viewed as being “operably connected”, or “operably coupled”, to each other to achieve the desired functionality, and any two components capable of being so associated can also be viewed as being “operably couplable”, to each other to achieve the desired functionality.
  • operably couplable include but are not limited to physically mateable and/or physically interacting components and/or wirelessly interactable and/or wirelessly interacting components and/or logically interacting and/or logically interactable components.

Abstract

L'invention porte sur des publicités ciblées sur la préparation d'aliments/boissons ou sur des distributeurs, les publicités pouvant comprendre la présentation électronique de supports ciblés sélectionnés sur une préparation d'aliment/boisson ou un distributeur ou au voisinage de celles-ci. Ceci peut comprendre l'activation automatique d'une préparation d'article consommable ou de mécanismes distributeurs de la préparation d'aliments/boissons ou du distributeur, ou l'activation d'un menu de sélection d'article, conjointement à la présentation électronique du support sélectionné. Les publicités ciblées peuvent être basées sur la réception d'une entrée d'utilisateur telle que des informations identifiant un utilisateur particulier ou un client ou des sélections de menu, puis sur la sélection du support sélectionné sur la base de l'entrée d'utilisateur reçue. Les éléments d'interface utilisateur peuvent être également fournis, permettant à un utilisateur de demander que des informations supplémentaires concernant le média ciblé sélectionné puissent lui être adressées électroniquement ou qu'une commande puisse être passée pour un produit concerné. La compensation à un utilisateur à ou une autre entité peut être activée à chaque lecture du support sélectionné.
PCT/US2011/023043 2010-01-28 2011-01-28 Systèmes et procédés pour des publicités ciblées sur la préparation d'aliments et de boissons et sur des distributeurs WO2011094625A1 (fr)

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