WO2011093585A2

WO2011093585A2 - Member management method using guild system and customer marketing system

Info

Publication number: WO2011093585A2
Application number: PCT/KR2010/008347
Authority: WO
Inventors: 조승훈
Original assignee: (주)엔조이소프트
Priority date: 2010-01-27
Filing date: 2010-11-24
Publication date: 2011-08-04
Also published as: KR20110087905A; KR101234324B1; WO2011093585A3

Abstract

The present invention relates to a member management method using a guild system. In the past, members used to accumulate points through one-to-one communication with a service providing system by using member IDs. However, the purpose of the present invention is to: allow members to organize a guild according to certain conditions or by the free will of the members; and apply points which are generated when an individual member performs a service usage action to every member of the guild for the members who have formed a guild, thereby inducing members with high usage performance to gather together and form a guild. Consequently, as a service providing system, the invention is capable of obtaining a large number of loyal customers showing high usage performance, and using said customers for marketing and the like.

Description

Member management method and customer marketing system using guild system

The present invention relates to a member management method and a purchase method using a guild system.

In the conventional method of online membership management, members are given an ID to receive a subscription, stored separately in a DB, and coupons, miles, points, etc. are generated in the ID generated for each individual to be used instead of cash or used in the corresponding service. It was common to have one. This member management system performs all activities based on ID, and points are earned based on ID, and private banking companies are in progress, so there is no exchange between members' IDs, and only 1: 1 communication with the server providing the system. .

In order to overcome such drawbacks, Korean Patent Publication No. 2003-0044507, 'Network type member management system and method, and a community website using the same', is a network of member information of an internet website, a primary network and a derivative network. Information retrieval knowledge sharing and e-commerce that operates through primary or tertiary networks by arranging in a web structure that integrates the in-secondary network and the tertiary network made externally. When the community is formed by members, etc., it is possible to resolve the conflicts between members. However, such a system may be advantageous in relations among members and information retrieval, but still maintains a 1: 1 relationship in relation to a service providing system in the purchase behavior of members or the accumulation of points.

Republic of Korea Patent Publication No. 10-2008-0095122 'Membership management system and method by increasing the incentives by new member registration' increases membership incentives by increasing the incentives of registered members as members are added to the Internet site Incentives for new member registration to encourage the increase of subscribers not only to the site administrator but also to the registered members, focusing on the fact that the number of registered members is the most important indicator of the value of the site when evaluating the Internet site. To give. However, this method is intended to increase the value of the service system and has nothing to do with individual purchasing.

An object of the present invention is to provide a member management system that selects excellent customer groups and manages the marketing by grouping the members in individual guild units, which are devised to overcome the disadvantages described above.

In order to achieve the above object, a member management system using a guild system is provided. The member management system is a guild generation module for generating a guild, and if a member wants to join a pre-generated guild, a member is placed in the guild. Guild sign-up module for inclusion, guild verification module to check what members are currently in the guild and how the guild is performing, guild management module to manage guild guild members, and points based on the performance of individual members in the guild It may include a guild one point compensation module for generating and applying the generated points to the guild member power source.

The guild one point compensation module further includes a loyalty management module, and the loyalty management module calculates loyalty calculated by the duration of the corresponding guild, the number of guild members, the guild membership period per guild member, the performance of the guild member, and the like. It may be used as a weight for the points generated accordingly.

Guild confirmation module may be to determine the guild ranking and guild grade according to the combined use of the guild member.

The guild is managed by a guild leader, and the guild leader may have the authority to join or leave a guild member.

The member management system may include a member DB including member information and a guild DB including subscription member information for each guild.

In addition, a member management method using a guild system, comprising: a first step of generating points according to a user's purchase behavior; A second step of confirming a subscription guild of the user; A third step of confirming the loyalty of the subscription guild of the user; A fourth step of calculating an application point by calculating the points generated in the first step and the loyalty of the third step; And a fifth step of applying the application point to all members of the user's subscription guild.

The present invention has the effect of securing a large number of loyal members and proceeding services around them by finding a customer group consisting of excellent customers by managing the members in guild units. In addition, since the purchase performance of guild members is not limited to individual parties, it is rewarded to all members of the guild member, so that they can achieve marketing differentiation that increases group loyalty by inducing a sense of belonging, sense of cooperation, and achievement among guild members.

1A is a conceptual diagram showing the configuration of a conventional system.

1B is a conceptual diagram showing the configuration of a system according to the present invention.

2 is a diagram showing the configuration of a system according to the present invention;

3 is a block diagram showing operation of the present invention.

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings. 1 is a conceptual diagram for explaining the present invention. 1A is a diagram illustrating a relationship between a conventional service system and a member. In FIG. 1A, members are identified by ID, and purchase details, usage records, points, and miles are recorded and managed for each ID. These points and miles can be converted to other forms, but basically, points and miles generated through the ID can only be used as the ID. In addition, information can be exchanged between members through bulletin boards and clubs, but in the case of shopping malls, it is only possible to exchange simple information using a simple Q & A bulletin board or a bulletin board that leaves a review when purchasing a product. Although exchanges can be made and co-purchases can be made, these services are not a special tool for tying members' relationships, and service systems and IDs can be purchased 1: 1 and earn points and miles.

1B is a conceptual diagram of an ID and a system in the present invention. In the present invention, the concept of guild is introduced and users who meet certain conditions are grouped to act as one group (in the present invention, the term 'guild' is only one name and is not limited thereto and may be used as other names. have).

In other words, in the past, the service providers such as PC cafes and restaurants cater for customers who use the business to be members of on-offline membership management systems such as in-store management programs. Introduced the concept of 'guild' in addition to the members of the guild members to give points to the whole guild member that occurs when making a purchase. In other words, if only one member of the guild including the guild leader uses the mileage points or points for each guild member, the guild ranking and the guild grade are graded according to the combined use of the guild member, and the upper guild becomes higher. You will receive a high percentage of mileage and point differentials.

In addition, by conducting a ranking (weekly, monthly) ranking system for a certain period of time to view the guild's score report in real time by giving a variety of awards events to the top guild ranker can obtain a more powerful and continuous marketing effect. In addition, since guild rankings are disclosed and can be checked at any time, target marketing by guild becomes possible.

Here, the guilds are allowed to join as many as the number of guilds per member (here, for convenience of explanation, and the guild garden per unit guild is differentiated by guild class . Members who create guilds or manage guilds are called 'guild leaders' and members who are approved to join the guild are called 'guild members'. Anyone who is a member of the service can become a guild leader or a guild member, or can withdraw freely. The guild leader is a person who manages the guild and has the authority to join and leave the guild member at any time. Therefore, the members who have high utilization records have a higher chance of joining the superior guild or organizing and cultivating the superior guild, thereby providing differentiated benefits of excellent customers.

In other words, since the entire guild member can benefit from the use of one member's performance or purchase behavior, it is advantageous to form a guild between members with high performance and purchasing power. Each member is forced to find a guild that ranks high in the rankings, which allows members with high performance to benefit more by meeting with each other.

To this end, each member can create a new guild by using an on-line medium or search for an existing guild to join the guild. However, guilds cannot join a plurality, and in order to create a new guild or join another guild, the guild must go through the process of leaving an existing guild. In addition, these guilds may be subscribed to each service (PC room, shopping mall, etc.) may be subdivided into each field to join one guild per field.

In this way, any member of the guild, including the guild leader, can view the performance of the individual guild members of the guild belonging to the member's guild. The specific gravity to use becomes high. On the other hand, guild members with poor performance can be organized by the guild leader's withdrawal process at any time, and thus can be maintained as a guild with excellent performance, and thus the service can have a loyal consumer group. As it enables marketing to groups, service providers can not only limit the scope of marketing but also change their perspectives to marketing to groups rather than to individuals, thus enabling more diverse forms of marketing. In addition, a service provider typically surveys sales costs against the customer's loyalty to their brand (which is higher if the user continues to buy a particular product, determined by the quantity and frequency of purchase). The cost of selling one more We understand that sales to relatively loyal customers are much lower than the cost of selling to new customers who have no experience in purchasing products, and that driving the company's profits is focused on securing regular customers rather than new customers. Having such a loyal customer group is a boon to service providers. Especially in the case of commerce via the Internet such as a shopping mall or a PC room, this tendency becomes larger.

2 shows a schematic diagram of a system according to the invention. The system according to the present invention has a member DB and a guild DB to which the member subscribes, mainly with a control unit that controls the system of the present invention as a whole. Since each member is allowed to join one guild, each member does not have a guild DB. However, if multiple guilds are allowed, a guild DB may be provided for each member. In the member DB, basic information of a registered member is stored. In the guild DB, information about a member registered for each guild is stored.

In addition, there is a separate module for handling guild matters, if a member wants to create a guild guild generation module for creating a guild, if there is a member who wants to join a pre-generated guild to include members in the guild Guild registration module, guild confirmation module to check what members are currently members of the guild and how the guild is performing, guild master's guild management module to manage guild members, and the member's use history if there is a member's performance. It may include a guild one point compensation module that generates points, mileage according to the use results and apply the generated points, miles to all the guild members.

In addition, even if the guild with the same or similar performance, considering the number of guild members who are joined to the guild, the number of guild members who have used the same performance during the same performance, the number of guild members, the amount of guild members, the number of guild members connected, etc. You can calculate the loyalty of the guild instead of each guild member. The calculation of loyalty can be calculated as having higher loyalty as the above variables are high, and the method of calculating loyalty used in the existing member management can be applied as a guild unit. In addition, the movement of the guild members, while the number of guilds generated a lot of use, the amount of money can be said that the loyalty is high, these guilds need to be managed specially, it is desirable to reflect the high loyalty to compensate for this.

Since the movement of guild members increases the likelihood that the guilds will be broken, it may be meaningless to compensate for each guild. Therefore, the duration of the guild or the membership of the guild members may be included in the loyalty calculation.

In addition, it is possible to determine whether to apply the points generated when purchasing a specific item or the use of the service to only one user or to all personnel in the guild as in the prior art. This can be determined at every purchase and every service occurrence, and more than a certain number of purchases in each guild can be applied to all members in the guild, so that loyalty to the guild can be calculated separately. You can make a guild member to buy a variety of ways. In addition, within the non-overlapping range, the purchase of a specific item belongs to a guild and the use of a specific service belongs to the b guild, thereby generating points. This is because even though the same guild members, consumption tendency is different.

The calculated loyalty is reflected in the generation of points and mileage, so that more loyalty guilds can generate more points and mileage. Guild members also stay in the same guild for a long time, so it is important to increase the performance of loyalty check.

3 is a flowchart illustrating an implementation in accordance with the present invention. It shows the case that the member registration is completed and the member who completes the guild registration is using the service. When a service use act (or purchase act) occurs, the control unit of the service generates points and miles from the service use amount and checks to which guild the user of the service is subscribed. In addition, the loyalty data of the guild is taken and applied to the generated points and mileage to calculate the application point, and then add points and miles of the same size to all guild members of the guild. In addition, the loyalty that is changed according to the purchase is recalculated and stored in the guild DB.

Claims

As a member management system using a guild system,

The member management system includes a guild generation module for generating a guild, a guild subscription module for including a member in a guild if there is a member who wants to join a pre-generated guild, and which members are currently subscribed to the guild. Guild check module to check whether the guild, guild management module for managing the guild members, guild one point compensation module that generates points according to the performance of the individual members in the guild and apply the generated points to all guild members equally ,

Membership Management System using Guild System
The guild one point compensation module further includes a loyalty management module, wherein the loyalty management module calculates loyalty calculated by the duration of the corresponding guild, the number of guild members, the guild membership period per guild member, and the performance of the guild member. Member management system using a guild system, characterized in that used as a weight to the points generated according to the use of the member
The member management system of claim 2, wherein the guild confirmation module determines the guild ranking and the guild grade according to the combined use records of the guild members.
The system of claim 3, wherein the guild is managed by a guild leader, and the guild leader has a right to join or leave a guild member.
The member management system according to claim 4, wherein the member management system includes a member DB including member information and a guild DB including subscription member information for each guild.
A member management method using a guild system, comprising: a first step of generating points according to a user's purchase behavior;

A second step of confirming a subscription guild of the user;

A third step of confirming the loyalty of the subscription guild of the user;

A fourth step of calculating an application point by calculating the points generated in the first step and the loyalty of the third step;

A fifth step of applying the application point to all members of the user;

Including, member management method using the guild system