WO2011060059A1 - Utilizing a printer to customize apparel in a retail facility - Google Patents
Utilizing a printer to customize apparel in a retail facility Download PDFInfo
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- WO2011060059A1 WO2011060059A1 PCT/US2010/056211 US2010056211W WO2011060059A1 WO 2011060059 A1 WO2011060059 A1 WO 2011060059A1 US 2010056211 W US2010056211 W US 2010056211W WO 2011060059 A1 WO2011060059 A1 WO 2011060059A1
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- WIPO (PCT)
- Prior art keywords
- order
- graphics
- footwear
- article
- customer
- Prior art date
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Classifications
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- B—PERFORMING OPERATIONS; TRANSPORTING
- B41—PRINTING; LINING MACHINES; TYPEWRITERS; STAMPS
- B41J—TYPEWRITERS; SELECTIVE PRINTING MECHANISMS, i.e. MECHANISMS PRINTING OTHERWISE THAN FROM A FORME; CORRECTION OF TYPOGRAPHICAL ERRORS
- B41J11/00—Devices or arrangements of selective printing mechanisms, e.g. ink-jet printers or thermal printers, for supporting or handling copy material in sheet or web form
- B41J11/0015—Devices or arrangements of selective printing mechanisms, e.g. ink-jet printers or thermal printers, for supporting or handling copy material in sheet or web form for treating before, during or after printing or for uniform coating or laminating the copy material before or after printing
- B41J11/002—Curing or drying the ink on the copy materials, e.g. by heating or irradiating
- B41J11/0024—Curing or drying the ink on the copy materials, e.g. by heating or irradiating using conduction means, e.g. by using a heated platen
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
- G06Q50/04—Manufacturing
-
- A—HUMAN NECESSITIES
- A43—FOOTWEAR
- A43B—CHARACTERISTIC FEATURES OF FOOTWEAR; PARTS OF FOOTWEAR
- A43B23/00—Uppers; Boot legs; Stiffeners; Other single parts of footwear
-
- A—HUMAN NECESSITIES
- A43—FOOTWEAR
- A43B—CHARACTERISTIC FEATURES OF FOOTWEAR; PARTS OF FOOTWEAR
- A43B3/00—Footwear characterised by the shape or the use
-
- A—HUMAN NECESSITIES
- A43—FOOTWEAR
- A43B—CHARACTERISTIC FEATURES OF FOOTWEAR; PARTS OF FOOTWEAR
- A43B3/00—Footwear characterised by the shape or the use
- A43B3/0036—Footwear characterised by the shape or the use characterised by a special shape or design
- A43B3/0078—Footwear characterised by the shape or the use characterised by a special shape or design provided with logos, letters, signatures or the like decoration
-
- A—HUMAN NECESSITIES
- A43—FOOTWEAR
- A43D—MACHINES, TOOLS, EQUIPMENT OR METHODS FOR MANUFACTURING OR REPAIRING FOOTWEAR
- A43D111/00—Shoe machines with conveyors for jacked shoes or for shoes or shoe parts
-
- B—PERFORMING OPERATIONS; TRANSPORTING
- B41—PRINTING; LINING MACHINES; TYPEWRITERS; STAMPS
- B41J—TYPEWRITERS; SELECTIVE PRINTING MECHANISMS, i.e. MECHANISMS PRINTING OTHERWISE THAN FROM A FORME; CORRECTION OF TYPOGRAPHICAL ERRORS
- B41J11/00—Devices or arrangements of selective printing mechanisms, e.g. ink-jet printers or thermal printers, for supporting or handling copy material in sheet or web form
- B41J11/0015—Devices or arrangements of selective printing mechanisms, e.g. ink-jet printers or thermal printers, for supporting or handling copy material in sheet or web form for treating before, during or after printing or for uniform coating or laminating the copy material before or after printing
- B41J11/002—Curing or drying the ink on the copy materials, e.g. by heating or irradiating
- B41J11/0021—Curing or drying the ink on the copy materials, e.g. by heating or irradiating using irradiation
- B41J11/00216—Curing or drying the ink on the copy materials, e.g. by heating or irradiating using irradiation using infrared [IR] radiation or microwaves
-
- B—PERFORMING OPERATIONS; TRANSPORTING
- B41—PRINTING; LINING MACHINES; TYPEWRITERS; STAMPS
- B41J—TYPEWRITERS; SELECTIVE PRINTING MECHANISMS, i.e. MECHANISMS PRINTING OTHERWISE THAN FROM A FORME; CORRECTION OF TYPOGRAPHICAL ERRORS
- B41J11/00—Devices or arrangements of selective printing mechanisms, e.g. ink-jet printers or thermal printers, for supporting or handling copy material in sheet or web form
- B41J11/0015—Devices or arrangements of selective printing mechanisms, e.g. ink-jet printers or thermal printers, for supporting or handling copy material in sheet or web form for treating before, during or after printing or for uniform coating or laminating the copy material before or after printing
- B41J11/002—Curing or drying the ink on the copy materials, e.g. by heating or irradiating
- B41J11/0022—Curing or drying the ink on the copy materials, e.g. by heating or irradiating using convection means, e.g. by using a fan for blowing or sucking air
-
- B—PERFORMING OPERATIONS; TRANSPORTING
- B41—PRINTING; LINING MACHINES; TYPEWRITERS; STAMPS
- B41J—TYPEWRITERS; SELECTIVE PRINTING MECHANISMS, i.e. MECHANISMS PRINTING OTHERWISE THAN FROM A FORME; CORRECTION OF TYPOGRAPHICAL ERRORS
- B41J29/00—Details of, or accessories for, typewriters or selective printing mechanisms not otherwise provided for
-
- B—PERFORMING OPERATIONS; TRANSPORTING
- B41—PRINTING; LINING MACHINES; TYPEWRITERS; STAMPS
- B41J—TYPEWRITERS; SELECTIVE PRINTING MECHANISMS, i.e. MECHANISMS PRINTING OTHERWISE THAN FROM A FORME; CORRECTION OF TYPOGRAPHICAL ERRORS
- B41J3/00—Typewriters or selective printing or marking mechanisms characterised by the purpose for which they are constructed
- B41J3/407—Typewriters or selective printing or marking mechanisms characterised by the purpose for which they are constructed for marking on special material
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
- G06F3/12—Digital output to print unit, e.g. line printer, chain printer
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
- G06V30/00—Character recognition; Recognising digital ink; Document-oriented image-based pattern recognition
- G06V30/10—Character recognition
- G06V30/22—Character recognition characterised by the type of writing
- G06V30/224—Character recognition characterised by the type of writing of printed characters having additional code marks or containing code marks
Definitions
- the basic structure surrounding the manufacture and retail of apparel has changed little over the past several decades. Under this structure, a piece of apparel is produced in one location and sold in another. These two locations are removed from each other and rarely interact beyond shipping products therebetween. For instance, shoes are typically designed and built to completion prior to being shipped to a retail facility (e.g., shoe store). As such, potential customers are offered a limited selection of shoe designs at the retail facility, even when the tastes of the potential customers may vary dramatically. As such, employing emerging technologies, such as inkjet printers that can physically apply buyer-selected graphics to various substrates, to customize apparel within a retail facility (e.g., shoe store) would enhance the potential customer's experience when shopping for and selecting the apparel.
- a retail facility e.g., shoe store
- Embodiments of the present invention introduce technology to improve a customer's retail experience by allowing the customer to select and customize a piece of apparel within a retail facility (e.g., shoe store).
- Customizing the piece of apparel might include, for instance, selecting a graphic to be applied to an article of footwear.
- the graphic could be selected from a catalog of predefined images (e.g., logos, symbols, team emblems, and the like) and/or words (e.g., names of people, brand names, expressions, and the like), could be submitted by the customer in a digital format, or could be drawn on a tablet device within the context of the retail facility.
- a barcode corresponding the graphic is scanned by an operator, typically behind a sales counter, and an order for the customized article of footwear is established.
- the customer is prompted to select the article of footwear from an array of various models and sizes that are available at the retail facility.
- an even broader range of types and styles of footwear may be offered for selection.
- the selected article of footwear can be manually placed into a loading zone of a printer.
- placing the article of footwear into the loading zone involves assembling the article of footwear to a fixture (e.g., shoe platen) that holds a portion of the article of footwear in a relatively taut state, such that the portion assumes a substantially flattened condition.
- a fixture e.g., shoe platen
- This assembly may be placed in the loading zone and a physical application of the selected design to the portion of the article of footwear can commence.
- physically applying the design includes one or more of the following steps: converting the graphic into printing instructions; conveying the printing instructions to the printer; and invoking the printer to being executing the printing instructions.
- the printer is configured to concurrently move an inkjet nozzle to distribute ink in a pattern with respect to the article of footwear and control a timed release of a coloring agent from the inkjet nozzle.
- the released coloring agent physically applies the design on the portion of the article of footwear.
- the pattern printed by the inkjet nozzle and the timing of the release of the coloring agent is governed by the printing instructions.
- the design substantially replicates the graphic selected by the customer.
- the article of footwear bears the design in an uncured condition.
- an oven is used to accelerate drying of the design, thereby reducing the timeframe needed to carry out the customization process.
- the oven includes a chamber for receiving the piece of apparel. When activated, the oven is configured to uniformly heat (e.g., using infrared technology) the piece of apparel until the design reaches a cured condition.
- the article of footwear may proceed to a finishing station where additional operations (e.g., adding studs, grommets, holes, jewels, laces, and the like) can occur.
- the customized article of footwear Upon completion of the order within the retail facility, the customized article of footwear is presented to the customer at the sales counter.
- embodiments of the present invention allow a customer to enter the retail facility, place an order to customize an article of footwear, or any other piece of apparel, and obtain the customized article of footwear in a matter of minutes from the initial entry, where the customized article of footwear is in a ready-to-wear condition.
- FIG. 1 is a schematic diagram of an exemplary floor plan of a retail facility suitable for use in implementing embodiments of the present invention
- FIG. 2 is a block diagram of an exemplary system architecture suitable for use in implementing embodiments of the present invention
- FIG. 3 is block diagram of an exemplary system for placing a graphic on a targeted portion of an article of footwear, in accordance with embodiments of the present invention
- FIG. 4 is block diagram of an exemplary system for physically applying a design on the targeted portion of an article of footwear, in accordance with embodiments of the present invention.
- FIGS. 5 and 6 illustrate respective flow diagrams showing overall methods for customizing an article of footwear based on an order placed by a customer, in accordance with embodiments of the present invention.
- Embodiments, of the present invention generally relate to enhancing a potential customer's retail experience when selecting and purchasing a piece of apparel. More particularly, some embodiments of the present invention relate to on-site customization of the piece of apparel based the potential customer's preferences.
- embodiments of the present invention relate to a system for performing a method for customizing a piece of apparel in a retail facility according to an order placed by a customer.
- the system includes at least a computing device, a printer, and an oven, which are each located in the retail facility.
- the computing device is configured to receive the order submitted by the customer and to convert the order into printing instructions.
- the order includes one or more graphics selected by the customer.
- the computing device is further configured to deliver the printing instructions to a printer.
- the printer is configured to receive at least a portion of the piece of apparel within a loading zone. Also, the printer may be configured to read and execute the printing instructions. Executing the printing instructions causes an inkjet nozzle of the printer to distribute ink in a pattern with respect to the piece of apparel, and, during the movement of the inkjet nozzle, the printing instructions govern a timed release of a coloring agent from the inkjet nozzle. Applying the coloring agent to the portion of the piece of apparel physically applies a design thereto. Typically, the design substantially replicates the graphic(s) selected by the customer.
- the oven includes a chamber for receiving the piece of apparel incident to the design being physically applied. That is, immediately after being applied, the design resides in an uncured, or wet, condition. In an exemplary embodiment, the oven is configured to heat the piece of apparel until the design reaches a cured condition.
- embodiments of the present invention relate to an article of footwear that is customized according to an order placed by a customer.
- the process of customizing involves receiving the order at an order interface rendered by a computing device, and converting specifications of the order into printing instructions.
- the specifications pertain to one or more graphics selected by the customer.
- the specifications may include a model and a size of the article of footwear or an indicia of a portion of the article of footwear targeted for receiving a design.
- the customization process may further involve distributing the printing instructions to a printer.
- the printer is configured to read the printing instructions, to manipulate operation of at least one inkjet nozzle based on the printing instructions, and to time a release of a coloring agent from the inkjet nozzle based on the printing instructions.
- a design is physically applied to the article of footwear. In most cases, the design generally resembles the graphic(s) selected by the customer and incorporated in the specifications of the order.
- embodiments of the present invention relate to a computerized method for customizing an article of footwear according to an order placed by a customer.
- the method involves receiving the order for the customized article of footwear at an order interface.
- An exemplary procedure for receiving the order may include one or more the following steps: (a) presenting models and sizes of the article of footwear; (b) detecting a selection of a model and a size from the presented models and the presented sizes, respectively; (c) identifying a selection of one or more graphics; (d) receiving an indication of a position and a rotational orientation of the selected graphics with respect to the article of footwear; and (e) compiling the size, the model, the selected graphics, and the position and the rotational orientation thereof into the order.
- the method may further include the steps of utilizing a content filter to determine whether the selected graphics meet predetermined criteria and, upon ascertaining that the selected graphics satisfy the predetermined criteria, converting the order into printing instructions.
- the printing instructions may be transmitted to a printer for execution thereof.
- the printer Upon executing the printing instructions, the printer causes a design to be physically applied to the article of footwear (exhibiting the size and the model selected by the customer), where the design generally resembles the selected graphics. Further, the design is substantially arranged in the position and the rotational orientation on the article of footwear as specified by the order.
- FIG. 1 a schematic diagram is illustrated that shows an exemplary floor plan 100 of a retail facility suitable for use in implementing embodiments of the present invention.
- the floor plan 100 shown in FIG. 1 is merely an example of one suitable arrangement of inventory and equipment within a retail environment and is not intended to suggest any limitation as to the scope of the embodiments of the present invention. Neither should the floor plan be interpreted as having any dependency or requirement related to any single piece of equipment or combination of equipment and inventory illustrated therein.
- the various blocks of FIG. 1 are shown with lines for the sake of clarity, in reality, delineating various pieces of equipment is not so clear (e.g., printer 155 and oven 160 may be assembled as a single unit).
- the phrase "retail facility” is not meant to be limiting, but may encompass a wide range of accommodations for housing the equipment illustrated in FIG. 1.
- the retail facility may be a store, a stand-alone structure, a room that shares at least one wall with another room, a private residence, a public area, a moveable unit, etc.
- the retail facility may be a vehicle that travels to sporting events or concerts, which is capable of customizing pieces of apparel with designs that are relevant to the venue where the vehicle is presently located.
- the floor plan 100 includes an entry way 110, retail inventory 115, a cashier 120, and a studio 180 for customizing pieces of apparel in-store.
- the floor plan 100 shows the studio 180 as occupying a space in a rear corner of the retail facility; however, the studio 180 may be established within any space of the retail facility, or may be distributed throughout the retail facility, or across multiple retail facilities.
- the studio 180 includes such equipment and inventory as a sales counter 125 that accommodates a computing device 140 and one or more catalogs 145, a fixture storage 130, a selection of blank product inventory 150 of various models and sizes, a printer 155, an oven 160, and a finishing station 170. Although only one of each component of the studio is shown in FIG.
- any number of components may be employed to achieve the desired functionality within the scope of embodiments of the present invention.
- a plurality of ovens 160 may be utilized to support an efficient and consistent work flow, or vice versa.
- the sales counter 125 may be any structure at which an operator (e.g., store employee, trained specialist, salesperson, and the like) can be present in order to easily interface with a potential customer that has come into the retail facility via the entryway 110.
- the computing device 140 and the catalog(s) 145 are arranged in proximity to the sales counter 125, as these pieces of equipment are usually used in the primary steps of the customization process.
- the catalog 145 may include a multitude of graphics represented therein.
- graphics generally refers to a two- dimensional visual impression, such as designs, patterns, logos, multi-color images (e.g., high school mascots), monotone images, symbols (e.g., representing a holiday, season, or special day of the year), indicia of an organization (e.g., private company, charity, or social group), text, phrases in one or more languages, expressions, names, team emblems, strings of alpha- numeric characters, ornamentation, decoration, diagrams, pictures, photos, markings, or any combination thereof.
- a single graphic may be a number donned by a famous athlete in conjunction with the name of the athlete above or below the number.
- the catalog 145 may include any number of graphics, and may organize the graphics in any manner. In one instance, the graphics are organized by preferences of particular demographics. By way of example, the graphics may be organized to group those graphics that are popular with teenagers in a particular section of the catalog 145. In another example, graphics that are of interest to women are grouped in a particular section of the catalog 145. As described with respect to FIG. 1, the catalog 145 is in the form of a physical object, such as a book or pamphlet. However, the catalog 145 may be configured in a digital format, such as a document or webpage that includes digital content, which is stored in a memory location of the computing device 140, a data store, and/or a server, as more fully discussed with reference to FIG. 2.
- the catalog 145 may include a plurality of bar codes that correspond with the plurality of graphics, respectively.
- each graphic is associated with a particular barcode that is not duplicative of another barcode within the catalog 145.
- the association between the graphic and the barcode may be made by proximity of the barcode to the graphic on a page of the catalog 145, by an index of the catalog 145, or any other method for linking one item in the catalog 145 to another.
- a barcode 141 within the catalog 145 may be scanned (utilizing a scanning device 210 of FIG. 2).
- An indicia of the scanned barcode 141 may be communicated to the computing device 140, which identifies the graphic that corresponds to the scanned barcode 141.
- the computing device 140 Upon communication of the barcode 141, the computing device 140 establishes an order that is composed of specifications. One or more of these specifications pertain to the graphic(s) selected by the customer, while other specifications may relate to a size, model, type, or style of a selected piece of apparel.
- a radio-frequency transmitter may be positioned beneath a graphic in the catalog 145, which, when activated, broadcasts a wireless signal that includes an identifier of the customer-selected graphic.
- the order Upon scanning the barcode 141, the order is established in the computing device 140.
- the order 140 may then be modified upon the customer or the operator selecting additional options.
- the order is modified upon the computing device 140 rendering an order interface at a monitor and accepting selections of options at the order interface.
- the computing device 140 is capable of retrieving the options (e.g., shoe model options or shoe size options) from local memory or a remote data store, rendering the retrieved options within the order interface, and receiving selections indicated by the customer or the operator that are directed toward one or more of the options.
- the customer or operator may provide an indication of a position or a rotational orientation of the selected graphic, with respect to the article of footwear, at the order interface. This process for targeting a portion of the article of footwear for placement of the graphic is described more fully below with reference to FIG. 3. Accordingly, the order interface at the retail facility promotes in-store interaction between the customer and a final product being built and improves the customer's purchasing experience by granting the customer control of the final product's customizations.
- the computing device 140 may compile the size, the model, the selected graphics, and the position and/or the rotational orientation of the selected graphics into a final version of the order. These selected options within the order, as well as other data used to properly process the order, are referred to herein as the specifications of the order.
- printing instructions 142 are accessed or developed to implement the process of physically applying a design to a selected article of footwear 151.
- the printing instructions 142 refer to transferable data (e.g., a binary string of code that is readable by the printer 155) that, when executed, guide one or more operations of the printer 155.
- the printing instructions 142 corresponding to the graphic may be downloaded from a memory location, either local or remote. Otherwise, when the selected graphic is not recognized by the computing device 140, such as a custom-design graphic provided by the customer, the graphic is dynamically converted into printing instructions 142 at the computing device 140.
- the specifications of the order may also be used to drive aspects of the printing instructions 142. By way of example, the specifications related to the size of the article of footwear may drive a size of the graphic being placed thereon.
- the printer 155 is generally configured to receive at least a portion of the selected article of footwear 150 within a loading zone and to physically apply a design to a targeted portion of the selected article of footwear 150 in compliance with the printing instructions 142.
- the printer 155 may be an inkjet printer (e.g., Brother® 500 Series or 700 Series printers) that can print on a variety types of materials and substrates.
- the printer 155 typically includes inkjet nozzles that can distribute a coloring agent in a pattern on the selected article of footwear 151, and can deliver a coloring agent to a targeted portion of the selected article of footwear 151 through the inkjet nozzles.
- both the pattern of movement of the inkjet nozzles and a timed release of the coloring agent through the inkjet nozzles is governed by the printing instructions 142.
- coloring agent is not meant to be limiting, but may refer to any aqueous inks, solvent-based inks, mixtures including dyes or pigments, paints, or substances that can be transported to a substrate in a carrier fluid and that effect a change of color on the substrate.
- the selected article of footwear 151 is removed from the blank product inventory 150.
- This article of footwear 151 is selected based on specifications in the order, or by simply identifying the article of footwear 151 on a rack or shelving system.
- the blank product inventory 150 includes any structure or storage unit that is capable of holding products that can be customized.
- the fixture 131 is a shoe platen that can be first coupled to the loading zone of the printer 155 and then assembled to the selected article of footwear 151.
- the fixture 131 and the selected article of footwear 151 are assembled at some time prior to being placed in the loading zone of the printer 155.
- a section of the fixture 131 is inserted into two selected articles of footwear 151 (complete pair of shoes) when being installed in the loading zone of the printer 155.
- the fixture 131 may assume any shape that holds at least one portion of any number of pieces of apparel in a relatively flat orientation.
- the fixture 131 may be selected from the fixture storage 130 for assembly to a hooded sweatshirt, which is selected from the blank product inventory 150 based on the order.
- a the fixture 131 may be a universal jigging system that is pre-installed in the loading zone of the printer 155 and that accepts a wide variety of sizes and models of articles of footwear.
- the printer 155 is configured to manage a pattern of movement of inkjet nozzles based on the printing instructions 142, and to time a release of the coloring agent from the inkjet nozzles based on the printing instructions 142.
- the coloring agent is released onto a panel or section of the selected article of footwear 151 that resides in a relatively flat orientation. In embodiments, this flat orientation is achieved by the fixture 131 stretching the panel or section of the selected article of footwear 151 relatively taut.
- the panel or section is not completely flat and includes undulations.
- This panel or section may be blank, in order to highlight the design being physically applied thereto, and generally corresponds to the portion of the selected article of footwear 151 that is targeted by the order to receive the graphic.
- the design is physically applied to the article of footwear 151, where the design resembles the selected graphic. At this point, the design is still relatively wet and in an uncured condition.
- the customized article of footwear 152 is removed from the loading zone of the printer 155 and placed in the oven 160 for accelerated curing.
- the oven 160 is configured to dry the newly-printed, customized article of footwear 152 using infrared, conduction-type heating to ensure the design in the uncured condition is not distorted, smudged, or otherwise altered from the initial physical application at the printer 155. The heating process continues until the design reaches a cured condition.
- the ink or coloring agent within the design is embedded into the substrate that comprises the section or panel of the customized article of footwear 152 where the design is applied.
- the coloring agent enters into fibers of the canvas in the cured condition so that the operator can remove a cured article of footwear 153 without causing damage to the design.
- the oven 160 includes a chamber that can hold a number of customized articles of footwear 152.
- This chamber may be configured as a drawer to provide rapid access to the chamber and to facilitate efficient loading and unloading of the customized articles of footwear 152.
- the oven 160 may be an industrial conveyor oven with a digital temperature control, such as those manufactured by ⁇ Corp., of Pittsburg, KS, which can cure a design in a shortened period of time (e.g., about one minute).
- the oven 160 may be configured as a heat gun, convection oven, a heat press apparatus, and the like.
- the cured article of footwear 153 When the cured article of footwear 153 is removed from the oven 160, the cured article of footwear 153 may be delivered to a finishing station 170, as indicated by the order.
- the finishing station 170 is provided to modify the cured article of footwear 153 in accordance with the specifications of the order, where the modifications may include one or more of the following: adding studs, adding jewels, perforating holes, attaching grommets, lacing specialized laces, or applying additional coloring agent. Accordingly, a variety of customizations may be made to the cured article of footwear 153 beyond physically applying a design that matches a customer-selected graphic.
- the tools and items used to modify the cured article of footwear 153 may be provided in a customization kit 121 that is available in the retail inventory 115 of the retail facility.
- Some of the items included in the customization kit 121 may include ink, stencils, guides, grommets, studs, a marker kit, a paint kit, shoe polishes, specialized laces, and jewels.
- Some of the tools included in the customization kit 121 may include sandpaper or other distressing tools, crimping tools, and tools for attaching studs, jewels, or grommets to a substrate. Accordingly, the customer is able to purchase the customization kit 121 at the cashier 120 within the retail facility and to customize any piece of apparel, such as the cured article of footwear 153, off the premises of the retail facility.
- FIG. 2 a block diagram is shown that illustrates an exemplary system architecture 200 suitable for use in implementing embodiments of the present invention.
- the system architecture 200 includes the computing device 140 communicatively coupled to a touchscreen monitor 250, a barcode scanner 210, an input port 220 that can accept and read computer- storage media 230, a tablet device 240, a server 260 reachable by remote client devices 265, and a data store 280.
- This exemplary system architecture 200 is but one example of a suitable environment that may be implemented to carry out aspects of the present invention, and is not intended to suggest any limitation as to the scope of use or functionality of the invention.
- exemplary system architecture 200 be interpreted as having any dependency or requirement relating to any one or combination of the components 140, 210, 220, 230, 240, 250, 260, or 280 as illustrated. It will be understood and appreciated that the components 140, 210, 220, 230, 240, 250, 260, and 280 illustrated in FIG. 2 are exemplary in nature and in number and should not be construed as limiting. Accordingly, any number of components may be employed to achieve the desired functionality within the scope of embodiments of the present invention.
- the components of the exemplary system architecture 200 may be interconnected by any method known in the relevant field.
- the computing device 140, the data store 280, and the server 260 may be operably coupled via a distributed computing environment that includes multiple computing devices coupled with one another via one or more networks.
- the network may include, without limitation, one or more local area networks (LANs) and/or wide area networks (WANs).
- LANs local area networks
- WANs wide area networks
- Such networking environments are commonplace in offices, businesses, enterprise-wide computer networks, intranets, and the Internet. Accordingly, the network is not further described herein.
- the computing device 140, the server 260, and the remote client devices 265 shown in FIG. 2 may take the form of various types of computing devices that have at least one processor in communication with memory.
- each of the computing device 140, the server 260, and the remote client devices 265 may be a personal computer, desktop computer, laptop computer, handheld device, consumer electronic device, handheld device (e.g., personal digital assistant), various servers, and the like. It should be noted, however, that the invention is not limited to implementation on such computing devices, but may be implemented on any of a variety of different types of computing devices within the scope of embodiments of the present invention.
- the touchscreen monitor 250 is communicatively coupled to the computing device 140 and is capable of presenting an order interface 255 rendered by the computing device 140.
- the touchscreen monitor 250 is configured to render and/or present a user-interface (UI) display thereon for displaying other information, such as a purchasing screen.
- UI user-interface
- the touchscreen monitor 250 may be configured as any presentation component that is capable of presenting information to a user, such as a digital monitor, electronic display panel, touch-screen, analog set top box, plasma screen, and the like.
- the touchscreen monitor 250 is configured to present graphical content, such as a UI display that includes a display area populated with representations of a graphic and an article of footwear, as shown in FIG. 3.
- the data store 280 is generally configured to store information associated with user- submitted orders and/or specifications included therein.
- information may include, predefined graphics selectable by a customer, customer-provided graphics submitted by a customer, the printing instructions 142 associated with graphics, and the like.
- the data store 280 may be configured to be searchable for suitable access of the stored information.
- the data store 280 may be searchable by the computing device 140 when rendering the order interface 255 or when converting the order into the printing instructions 142.
- the content and volume of such information are not intended to limit the scope of embodiments of the present invention in any way.
- the data store 280 may, in fact, be a plurality of databases.
- the computing device 140 initially receives a graphic to be incorporated in the order from one or more mechanisms.
- the scanning device 210 is configured to scan and communicate the barcode 141 to the computing device 140, where the barcode is associated with a graphic that is predefined and published in the catalog.
- the input port 220 which is operably connected to the computing device 140, receives and reads the computer- storage media 230 provided by the customer, where one or more customer-provided graphics 221 reside on the computer- storage media 221.
- the computer-storage media 230 may comprise flash memory, Random Access Memory (RAM), Read Only Memory (ROM), Electronically Erasable Programmable Read Only Memory (EEPROM), CDROM, digital versatile disks (DVDs) or other optical or holographic media, magnetic cassettes, magnetic tape, magnetic disk storage or other magnetic storage devices, or any other medium that can be used to encode desired information and be accessed by computing device 140.
- RAM Random Access Memory
- ROM Read Only Memory
- EEPROM Electronically Erasable Programmable Read Only Memory
- CDROM Compact Discsable Read Only Memory
- DVDs digital versatile disks
- magnetic cassettes magnetic tape
- magnetic disk storage magnetic disk storage devices
- the computing device 140 can receive the graphic to be incorporated in the order from a tablet device 240.
- the tablet device 240 is operably connected to the computing device 140 and is configured allow an operator to draw one or more original graphics 241 thereon. Once the original graphics 241 are drawn, they can then be transmitted to the computing device 140 for incorporation into the order.
- the tablet device 240 may be configured to trace a tangible image provided by the customer, wherein the traced image is communicated to the computing device 140 as the graphic to be incorporated into the order.
- the server 260 may receive orders entered by customers at a web site hosted by the server 260.
- the customers may reach the web site via the remote client devices 265 and select options and graphics within an order interface supported by the web site.
- the order interface supported by the web site is configured to render options related to sizes and models, to present a display area for locating one or more selected graphics relative to the article of footwear (using an overlay application 275), and to identify selections of the options made by the customer.
- the server 260 may distribute the order to the computing device 140 at the retail facility that is selected by the customer, or most proximate to a residence/workplace of the customer.
- the order interface supported by the web site can accept customer-provided graphics 261.
- a content filter 270 may be invoked to ensure that the customer-provided graphics 261 do not contain offensive material, indicia of competitors, or obscene subject matter. If the customer-provided graphics 261 satisfy the content filter 270, the server 260 is further configured send the customer-provided graphics 261 to the data store 280 that persists the customer-provided graphics 261 for pre-defined timeframe before allowing the computing device 140 to access and process the customer- provided graphics 261.
- Securing the customer-provided graphics 261 in the data store 280 for the pre-defined timeframe allows for additional automated or manual review of the customer-provided graphics 261 to ensure no issues may arise if the customer-provided graphics 261 are affixed on a piece of apparel that also bears a logo or name of the customization company.
- FIG. 3 a block diagram is shown that illustrates an exemplary system 300 for placing a graphic 310 on a targeted portion of an article of footwear (shown digitally represented as 330), in accordance with embodiments of the present invention.
- the graphic 310 may be the customer-provided graphics 261 of FIG. 2 that are held in the data store 280 for a predetermined duration of time before being released for physical application to the article of footwear 330.
- the overlay application 275 may access the graphic 310 and locate the graphic 310 on a portion of the article of footwear 310 targeted by the customer. As shown in FIG.
- the overlay application 275 is running on the server 260, thereby allowing the customer to locate the graphic 310 on the article of footwear 310 at the order interface 255 rendered at a web site.
- the overlay application 275 may be installed in the computing device 140 of FIG. 1, which is located in the retail facility. In this instance, an operator may assist the user in locating the graphic 310 on the article of footwear 310 within the order interface 255.
- locating the graphic 310 on the article of footwear 330 involves presenting a representation of the article of footwear 330 in a display area and presenting a representation of the graphic 310 in the display area as well.
- several operations may be conducted. These operations include translating a position 360 of the graphic 310 to overlay a targeted portion of the article of footwear 330, adjusting a rotational orientation 350 of the graphic 310, and/or resizing the original size 340 of the graphic 310. Resizing may be carried out manually, based on a preference of the customer, or automatically, according to an area associated with the targeted portion on the article of footwear 330.
- these adjustments may be compiled as specifications within an order.
- the specifications may then be converted into the printing instructions 142 that are eventually communicated to the printer 155.
- the design may be physically applied to the article of footwear 330 in a configuration that corresponds to the position 360, the rotational orientation 350, and the size 340 of the graphic 310 as adjusted in the overlay application 275.
- FIG. 4 a block diagram of an exemplary system 400 for physically applying a design 425 on the targeted portion of an article of footwear 405 is shown, in accordance with embodiments of the present invention.
- the article of footwear 405 is selected by a customer from the blank product inventory 150.
- the article of footwear 405 is then placed into a loading zone of the printer 155, typically with a fixture assembled thereto.
- the printer 155 may physically apply the design 425 to the article of footwear 405 initially.
- the printer 155 may perform one or more preprocessing steps before applying the design 425, such as applying a whitening agent, or primer 415, to the article of footwear 405.
- the primer 415 allows the coloring agent in the design 425 to sit on top of the substrate that comprises the article of footwear 405, as opposed to allowing the coloring agent to soak into the substrate and become unnoticeable.
- the article of footwear 405 is removed from the printer 155 bearing the design 425 in an uncured condition.
- the article of footwear 405 is placed into the oven 160, which heats the article of footwear 405 until the design 425 reaches the cured condition, as indicated at reference numeral 435.
- the article of footwear 405 may be delivered to the finishing station 170 for additional customization.
- the article of footwear 405 may be further customized manually by the operator or automatically by one or more mechanisms that are configured to perform any number of various operations that add, subtract, or alter features of the article of footwear 405. These operations performed by the mechanism(s) and/or by the operator may be called for within the specifications of the order, or may be requested by the customer while present at the studio.
- Some of the possible operations that can be performed in the finishing station 170 include adding studs and/or jewels, perforating holes in a substrate comprising the article of footwear 405, attaching grommets, creating specialized laces and assembling them to the article of footwear 405, stitching or sewing fabric to the article of footwear 405, polishing or distressing, adding a customer- selected midsole, etching a design in the outsole, or applying additional coloring agent (e.g., painting a symbol or using a marker to sign the article of footwear 405).
- additional coloring agent e.g., painting a symbol or using a marker to sign the article of footwear 405
- the operations carried out at the finishing station 170 can alter to article of footwear 405 to enhance aesthetic aspects as well as functional aspects thereof. Further, these operations can be performed to the article of footwear 405 before, during, or after, physically applying a design in the printer 155.
- FIG. 4 is a representation of a logo owned by the assignee of the present invention
- FIG. 4 is a representation of a logo owned by the assignee of the present invention
- an unlimited number of other graphics or suitable designs may be applied to the article of footwear 405, or any other piece of apparel, and that embodiments of the present invention are not limited to those designs and graphics shown and described herein.
- FIG. 5 a flow diagram is illustrated that shows an overall method 500 for customizing an article of footwear based on an order placed by a customer, in accordance with embodiments of the present invention.
- an order is received at an order interface rendered by a computing device.
- the computing device may make a determination of whether a graphic within the order is recognized thereby, as depicted a block 520.
- the computing device may recognize the graphic if the predefined graphic is presently stored in local memory or at a remote data store. However, a customer-submitted graphic will likely not be recognized.
- the specifications of the order including the position, size, and rotational orientation of the graphic are converted into printing instructions, as depicted at block 530. Otherwise, if the graphic is recognized by the computing device, printing instructions associated with the graphic are uploaded from local memory or the remote data store, as depicted at block 540. Once the printing instructions are either generated or uploaded, as depicted at block 550, they may be distributed to the printer for physical application of the design that resembles the graphic in the order.
- FIG. 6 a flow diagram is illustrated that shows an overall method 600 for customizing an article of footwear based on an order placed by a customer, in accordance with embodiments of the present invention.
- the order for the customized article of footwear is received at an order interface.
- An exemplary procedure for receiving the order may include one or more the following steps: presenting models and sizes of the article of footwear (see block 620); detecting a selection of a model and a size from the presented models and the presented sizes, respectively (see block 630); identifying a customer selection of one or more graphics (see block 640); receiving an indication of a position and a rotational orientation of the selected graphics with respect to the article of footwear (see block 650); and compiling the size, the model, the selected graphics, and the position and the rotational orientation thereof into the order (see block 660).
- the method 600 may further include the steps of utilizing a content filter to determine whether the selected graphics meet predetermined criteria, as depicted at block 670, and, upon ascertaining that the selected graphics satisfy the predetermined criteria, converting the order into printing instructions, as depicted at block 680.
- the printing instructions may be transmitted to a printer for execution thereof.
- the printer Upon executing the printing instructions, the printer causes a design to be physically applied to the article of footwear (exhibiting the size and the model selected by the customer), where the design generally resembles the selected graphics. Further, the design is substantially arranged in the position and the rotational orientation on the article of footwear, as specified by the order.
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Abstract
Description
Claims
Priority Applications (5)
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CN201080061100.5A CN102802456B (en) | 2009-11-10 | 2010-11-10 | Printer customization dress ornament is used at retail shop |
JP2012538945A JP5902095B2 (en) | 2009-11-10 | 2010-11-10 | Use of printers for tailoring footwear in retail facilities |
CA2780394A CA2780394C (en) | 2009-11-10 | 2010-11-10 | Utilizing a printer to customize apparel in a retail facility |
EP10830648.1A EP2499588B1 (en) | 2009-11-10 | 2010-11-10 | Utilizing a printer to customize apparel in a retail facility |
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CA2780394A1 (en) | 2011-05-19 |
EP2499588B1 (en) | 2015-05-27 |
EP2499588A4 (en) | 2014-01-15 |
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US8348371B2 (en) | 2013-01-08 |
CN102802456A (en) | 2012-11-28 |
CN102802456B (en) | 2016-09-07 |
JP2013511093A (en) | 2013-03-28 |
CA2780394C (en) | 2017-10-10 |
JP5902095B2 (en) | 2016-04-13 |
KR101824745B1 (en) | 2018-02-01 |
US20110109686A1 (en) | 2011-05-12 |
EP2499588A1 (en) | 2012-09-19 |
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