WO2011006174A2 - System and method for online marketing, sales and advertising - Google Patents

System and method for online marketing, sales and advertising Download PDF

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Publication number
WO2011006174A2
WO2011006174A2 PCT/ZA2009/000062 ZA2009000062W WO2011006174A2 WO 2011006174 A2 WO2011006174 A2 WO 2011006174A2 ZA 2009000062 W ZA2009000062 W ZA 2009000062W WO 2011006174 A2 WO2011006174 A2 WO 2011006174A2
Authority
WO
WIPO (PCT)
Prior art keywords
facsimile
recipient
content
relevant
keywords
Prior art date
Application number
PCT/ZA2009/000062
Other languages
French (fr)
Other versions
WO2011006174A3 (en
Inventor
Robin Bayhack
Original Assignee
Robin Bayhack
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Robin Bayhack filed Critical Robin Bayhack
Priority to PCT/ZA2009/000062 priority Critical patent/WO2011006174A2/en
Publication of WO2011006174A2 publication Critical patent/WO2011006174A2/en
Publication of WO2011006174A3 publication Critical patent/WO2011006174A3/en

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N1/00—Scanning, transmission or reproduction of documents or the like, e.g. facsimile transmission; Details thereof
    • H04N1/00127—Connection or combination of a still picture apparatus with another apparatus, e.g. for storage, processing or transmission of still picture signals or of information associated with a still picture
    • H04N1/00204—Connection or combination of a still picture apparatus with another apparatus, e.g. for storage, processing or transmission of still picture signals or of information associated with a still picture with a digital computer or a digital computer system, e.g. an internet server
    • H04N1/00209—Transmitting or receiving image data, e.g. facsimile data, via a computer, e.g. using e-mail, a computer network, the internet, I-fax
    • H04N1/00214—Transmitting or receiving image data, e.g. facsimile data, via a computer, e.g. using e-mail, a computer network, the internet, I-fax details of transmission
    • H04N1/0022—Transmitting or receiving image data, e.g. facsimile data, via a computer, e.g. using e-mail, a computer network, the internet, I-fax details of transmission involving facsimile protocols or a combination of facsimile protocols and computer data transmission protocols
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N1/00—Scanning, transmission or reproduction of documents or the like, e.g. facsimile transmission; Details thereof
    • H04N1/00127—Connection or combination of a still picture apparatus with another apparatus, e.g. for storage, processing or transmission of still picture signals or of information associated with a still picture
    • H04N1/00204—Connection or combination of a still picture apparatus with another apparatus, e.g. for storage, processing or transmission of still picture signals or of information associated with a still picture with a digital computer or a digital computer system, e.g. an internet server
    • H04N1/00236—Connection or combination of a still picture apparatus with another apparatus, e.g. for storage, processing or transmission of still picture signals or of information associated with a still picture with a digital computer or a digital computer system, e.g. an internet server using an image reading or reproducing device, e.g. a facsimile reader or printer, as a local input to or local output from a computer
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N1/00—Scanning, transmission or reproduction of documents or the like, e.g. facsimile transmission; Details thereof
    • H04N1/00127—Connection or combination of a still picture apparatus with another apparatus, e.g. for storage, processing or transmission of still picture signals or of information associated with a still picture
    • H04N1/00204—Connection or combination of a still picture apparatus with another apparatus, e.g. for storage, processing or transmission of still picture signals or of information associated with a still picture with a digital computer or a digital computer system, e.g. an internet server
    • H04N1/00209—Transmitting or receiving image data, e.g. facsimile data, via a computer, e.g. using e-mail, a computer network, the internet, I-fax
    • H04N1/00214—Transmitting or receiving image data, e.g. facsimile data, via a computer, e.g. using e-mail, a computer network, the internet, I-fax details of transmission
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N2201/00—Indexing scheme relating to scanning, transmission or reproduction of documents or the like, and to details thereof
    • H04N2201/0008—Connection or combination of a still picture apparatus with another apparatus
    • H04N2201/0065—Converting image data to a format usable by the connected apparatus or vice versa
    • H04N2201/0068—Converting from still picture data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N2201/00—Indexing scheme relating to scanning, transmission or reproduction of documents or the like, and to details thereof
    • H04N2201/0077—Types of the still picture apparatus
    • H04N2201/0093—Facsimile machine

Definitions

  • the invention pertains to systems and methods for providing information or advertisements to an on-line and/or email user. Background of the invention
  • the telefaxed document is delivered to the recipient is by way of a PDF or TIFF (may be other) image as an attachment in an email addressed to the recipients email address.
  • a PDF or TIFF may be other
  • FTM exists in most major countries either as a subscription model (majority) where the user/recipient of telefaxes would pay a monthly fee for the service, or CPP - Calling Party Pays in terms of a Telco regulated premium rated service.
  • the body of the email to which the attachment/telefax is attached serves no purpose other than to notify the recipient that a telefax is attached.
  • fax telefax
  • facsimile all refer to the same mode of communication and are used interchangeably in this document.
  • fax to email, Fax2mail, fax2email, and FTM all refer to a system in which a sender sends a fax to an addressee and which fax is received by an intermediary server which receives faxes on behalf of the addressee and on which server the fax is digitized and delivered to an e-mail address of the addressee as an attachment.
  • keyword includes reference to keyword/s and/or phrase/s which capture the essence of the topic of the information.
  • DDI refers to Direct Dialling Inward
  • DID refers to Direct Inward Dialling.
  • a system for providing relevant information to a recipient of a facsimile contained in an e-mail in a FTM environment which system includes:
  • OCR optical character recognition
  • the system may thus use the keywords as obtained from the telefaxes to identify related products and/or services offered in the market place and to report same to the recipient.
  • system may use a recipient's demographical information, such as country of residence, interests, occupation, income, and the like to identify related products and/or services
  • Information about products and services associated with the identified relevant content may be accessed from local databases or via systems provided by external companies, which will be interrogated and analyzed to provide targeted advertising
  • the relevant content may include advertising relevant to the content of the telefax and/or recipient or links to internet content relevant to the telefax and/or recipient, such advertising being delivered by way of hypertext links and/or interactive banner ads and/or other methods.
  • the recipient may be able to peruse the products and/or services offered by clicking on hypertext links or banner ads or by other such methods.
  • the generating of revenue from companies may be in respect of each impression and/or click - through and/or purchase and/or enquiries generated and/or leads generated for products or services, by the fax to email recipients who respond to the adverts as contained in the body of the email.
  • the system may retain information about a facsimile recipient and create user profiles thereby to increase the amount of information related to the user that can be used to further analyze and target related products and/or services and to increase the relevance of the advertising and/or links delivered to the recipient.
  • the receiving of a facsimile from a sender may be on an FTM server or on another server which forwards it to an FTM server for forwarding to the recipient.
  • the OCR processing may be on the FTM server or on another server.
  • the creation of profiles and storage of user data may be on a dedicated secure server or on the FTM server.
  • Figure 1 is a graphical representation of the 9 steps of an example of the system of the invention.
  • Figure 2 is a schematic of the system of the invention.
  • FIG. 2 there is shown an embodiment of a system and method that embodies the invention which provides the ability for potential advertisers to utilize an unused medium of Fax to Mail, by delivering to the recipient targeted and relevant adverts.
  • Systems and methods that embody the invention provide the ability for recipients of Fax to Email to be offered targeted and relevant adverts via the un-used medium of fax to email.
  • Systems and methods that embody the invention can be utilized and applied to any FAX to Email server in order to deliver to recipients targeted and relevant adverts.
  • the sender of a telefax to a recipient sends the telefax.
  • the telefax is received by the Fax to Mail server.
  • the telefax is then converted into a TIFF or PDF image (or any other appropriate imaging format).
  • the DDI number is matched to the recipient email address allocated to the Fax2Email recipient/user. This process occurs either before or after or is part of the receiving process.
  • the converted fax image is attached to an email message, addressed to the aforesaid email recipient (that is associated with the DDI number).
  • the email message, together with the attached converted fax image is submitted to an industry standard SMTP (Simple Mail Transfer Protocol) server, which then submits the email to an application for scanning the content of the attached fax image.
  • SMTP Simple Mail Transfer Protocol
  • Such an application can either be installed on the same server as the SMTP software, or on a standalone server.
  • Systems and methods that embody the invention "crawls” or “scans” the word/s or phrase/s contained in the received telefax document - the attached image.
  • the word/s or phrase/s is/are then submitted to companies and/or matched to resources in the database that contain such words or phrases.
  • the application Once the application has placed the adverts within the body of the email, with the attached converted fax image, the results are then delivered to the recipients in an email to which is attached the actual converted telefax document containing specific and targeted adverts of products and services with hypertext links and/or interactive banner ads and/or other methods in the body of the email.
  • the generating of revenue from companies may be in respect of each impression and/or click - through and/or purchase and/or enquiries generated and/or Leads generated of products or services, by the fax to email recipients who respond to the adverts as contained in the body of the email.
  • Step 1 represents a telefax transmission being telefaxed through to the recipient.
  • Step 2 represents the telefax reception process and conversion to required attachment type.
  • Step 3 represents the email message together with the attached converted image being intercepted by an industry standard SMTP server, which then submits the email with attached converted image to this patented application process.
  • Step 4 represents the application stripping the original email message for processing and storing relevant information to a database.
  • Step 5 represents the application conducting optical character recognition on the digitized document that returns and stores the text contained within it.
  • Step 6 represents the keyword analyses which uses algorithms to identify the probable words or phrases that captures the essence of the topic of the information and are stored in a database.
  • Step 7 represents the process of identifying and/or fetching related products and services from a database or systems offered by other companies.
  • Step 8 represents the reassembly of the original email message with the attached facsimile document as well as the insertion of related product and services in the body of the message for the perusal by the intended recipient.
  • Step 9 represents the delivery of the email message to the recipient via standard SMTP.

Abstract

The invention provides a system for providing relevant information to a recipient of a facsimile contained in an e-mail in a FTM environment, which system includes at least: receiving a facsimile from a sender, and digitizing said facsimile; processing the facsimile by optical character recognition (OCR) or similar software; analyzing the OCR'd facsimile content for keywords; submitting the keywords as obtained from the telefaxes to search engines and/or companies for identifying content relevant to the keywords, and thus the facsimile; and inclusion of some or all of the identified relevant content in the body of the email delivering the telefax to the recipient.

Description

SYSTEM AND METHOD FOR ONLINE MARKETING, SALES AND
ADVERTISING
Field of the invention
The invention pertains to systems and methods for providing information or advertisements to an on-line and/or email user. Background of the invention
The advent of telefax to Email (FTM) in recent years has had enormous benefit to computer/internet users in that for the first time telefax transmissions could be received as an attachment in an email and not by way of a telefax machine connected to a telephone line. This includes the subscription model and CPP model - Calling Party Pays.
In terms of telefax to Email processes the telefaxed document is delivered to the recipient is by way of a PDF or TIFF (may be other) image as an attachment in an email addressed to the recipients email address.
FTM exists in most major countries either as a subscription model (majority) where the user/recipient of telefaxes would pay a monthly fee for the service, or CPP - Calling Party Pays in terms of a Telco regulated premium rated service.
The body of the email to which the attachment/telefax is attached serves no purpose other than to notify the recipient that a telefax is attached. Glossary of Terms
The terms fax, telefax, and facsimile all refer to the same mode of communication and are used interchangeably in this document.
The terms fax to email, Fax2mail, fax2email, and FTM all refer to a system in which a sender sends a fax to an addressee and which fax is received by an intermediary server which receives faxes on behalf of the addressee and on which server the fax is digitized and delivered to an e-mail address of the addressee as an attachment.
The term keyword includes reference to keyword/s and/or phrase/s which capture the essence of the topic of the information. The term DDI refers to Direct Dialling Inward and the term DID refers to Direct Inward Dialling.
Summary of the Invention Digitization and Optical Character Recognition of documents has provided a means of programmatically analyzing information contained within documents.
According to the invention, there is provided a system for providing relevant information to a recipient of a facsimile contained in an e-mail in a FTM environment, which system includes:
- receiving a facsimile from a sender, and digitizing said facsimile;
- processing the facsimile by optical character recognition (OCR) or similar software;
- analyzing the OCR'd facsimile content for keywords; - submitting the keywords as obtained trom the telefaxes to searcn engines and/or companies for identifying content relevant to the keywords, and thus the facsimile; and
- inclusion of some or all of the identified relevant content in the body of the email delivering the telefax to the recipient.
The system may thus use the keywords as obtained from the telefaxes to identify related products and/or services offered in the market place and to report same to the recipient.
In addition to using the information contained within the document, then system may use a recipient's demographical information, such as country of residence, interests, occupation, income, and the like to identify related products and/or services
Information about products and services associated with the identified relevant content may be accessed from local databases or via systems provided by external companies, which will be interrogated and analyzed to provide targeted advertising
The relevant content may include advertising relevant to the content of the telefax and/or recipient or links to internet content relevant to the telefax and/or recipient, such advertising being delivered by way of hypertext links and/or interactive banner ads and/or other methods.
The recipient may be able to peruse the products and/or services offered by clicking on hypertext links or banner ads or by other such methods.
The generating of revenue from companies may be in respect of each impression and/or click - through and/or purchase and/or enquiries generated and/or leads generated for products or services, by the fax to email recipients who respond to the adverts as contained in the body of the email.
The system may retain information about a facsimile recipient and create user profiles thereby to increase the amount of information related to the user that can be used to further analyze and target related products and/or services and to increase the relevance of the advertising and/or links delivered to the recipient.
The receiving of a facsimile from a sender may be on an FTM server or on another server which forwards it to an FTM server for forwarding to the recipient.
The OCR processing may be on the FTM server or on another server.
The creation of profiles and storage of user data may be on a dedicated secure server or on the FTM server.
The advantages and features an example of the present invention will become readily apparent from the following detailed description of the invention and the embodiments thereof, from the claims and from the accompanying drawings.
Brief description of the drawings
Figure 1 is a graphical representation of the 9 steps of an example of the system of the invention; and
Figure 2 is a schematic of the system of the invention.
Detailed description of the preferred embodiment While this invention is susceptible of embodiment in many different forms, there are shown in the drawings and will be described herein in detail specific embodiments thereof with the understanding that the present disclosure is to be considered as an exemplification of the principles of the invention and is not intended to limit the invention to the specific embodiments illustrated. In Figure 2 there is shown an embodiment of a system and method that embodies the invention which provides the ability for potential advertisers to utilize an unused medium of Fax to Mail, by delivering to the recipient targeted and relevant adverts. Systems and methods that embody the invention provide the ability for recipients of Fax to Email to be offered targeted and relevant adverts via the un-used medium of fax to email.
Systems and methods that embody the invention can be utilized and applied to any FAX to Email server in order to deliver to recipients targeted and relevant adverts.
The sender of a telefax to a recipient sends the telefax. The telefax is received by the Fax to Mail server.
The telefax is then converted into a TIFF or PDF image (or any other appropriate imaging format). The DDI number is matched to the recipient email address allocated to the Fax2Email recipient/user. This process occurs either before or after or is part of the receiving process.
The converted fax image is attached to an email message, addressed to the aforesaid email recipient (that is associated with the DDI number). The email message, together with the attached converted fax image, is submitted to an industry standard SMTP (Simple Mail Transfer Protocol) server, which then submits the email to an application for scanning the content of the attached fax image. Such an application can either be installed on the same server as the SMTP software, or on a standalone server.
Systems and methods that embody the invention "crawls" or "scans" the word/s or phrase/s contained in the received telefax document - the attached image. The word/s or phrase/s is/are then submitted to companies and/or matched to resources in the database that contain such words or phrases.
Once the application has placed the adverts within the body of the email, with the attached converted fax image, the results are then delivered to the recipients in an email to which is attached the actual converted telefax document containing specific and targeted adverts of products and services with hypertext links and/or interactive banner ads and/or other methods in the body of the email.
The generating of revenue from companies may be in respect of each impression and/or click - through and/or purchase and/or enquiries generated and/or Leads generated of products or services, by the fax to email recipients who respond to the adverts as contained in the body of the email.
In the example as illustrated in the flow diagram of Figure 1 : Step 1 represents a telefax transmission being telefaxed through to the recipient.
Step 2 represents the telefax reception process and conversion to required attachment type. Step 3 represents the email message together with the attached converted image being intercepted by an industry standard SMTP server, which then submits the email with attached converted image to this patented application process.
Step 4 represents the application stripping the original email message for processing and storing relevant information to a database.
Step 5 represents the application conducting optical character recognition on the digitized document that returns and stores the text contained within it. Step 6 represents the keyword analyses which uses algorithms to identify the probable words or phrases that captures the essence of the topic of the information and are stored in a database.
Step 7 represents the process of identifying and/or fetching related products and services from a database or systems offered by other companies.
Step 8 represents the reassembly of the original email message with the attached facsimile document as well as the insertion of related product and services in the body of the message for the perusal by the intended recipient.
Step 9 represents the delivery of the email message to the recipient via standard SMTP.

Claims

Claims
1. A system for providing relevant information to a recipient of a facsimile contained in an e-mail in a FTM environment, which system includes:
- receiving a facsimile from a sender, and digitizing said facsimile;
- processing the facsimile by optical character recognition (OCR) or similar software;
- analyzing the OCR'd facsimile content for keywords;
- submitting the keywords as obtained from the telefaxes to search engines and/or companies for identifying content relevant to the keywords, and thus the facsimile; and
- inclusion of some or all of the identified relevant content in the body of the email delivering the telefax to the recipient.
2. A system as claimed in claim 1 , which uses the keywords as obtained from the telefaxes to identify one or more related products and services offered in the market place and to report same to the recipient.
3. A system as claimed in claim 1 or claim 2, also using demographical information to identify related products and/or services
4. A system as claimed in any one of the preceding claims, wherein information about products and services associated with the identified relevant content is accessed from local databases or via systems provided by external companies, which are interrogated and analyzed to provide targeted advertising
5. A system as claimed in any one of the preceding claims, wherein the relevant content includes advertising relevant to the content of one or more of the telefax and the recipient.
6. A system as claimed in any one of the preceding claims, wherein the relevant content includes links to internet content relevant to one or more of the telefax and the recipient.
7. A system as claimed in claim 6, wherein the advertising is delivered by way of one or more of hypertext links, interactive banner ads, and other such methods.
8. A system as claimed in any one of the preceding claims, wherein the recipient is able to peruse one or more of the products and the services offered by clicking on one or more of hypertext links, banner ads, and other similar device.
9. A system as claimed in any one of the preceding claims, wherein generating of revenue from companies is in respect of one or more of each impression, click-through, purchase, enquiries generated, and leads generated for products or services, by the fax to email recipients who respond to the adverts as contained in the body of the email.
10. A system as claimed in any one of the preceding claims, wherein the facsimile from a sender is received on an FTM server or on another server which forwards it to an FTM server for forwarding to the recipient.
11. A system as claimed in any one of the preceding claims, wherein the OCR processing is on the FTM server or on another server.
12. A system as claimed in any one of the preceding claims, wherein user profiles are created and user data is stored on a dedicated secure server or on the FTM server.
13. A method of providing relevant information to a recipient of a facsimile contained in an e-mail in a FTM environment, which method includes:
- digitizing the contents of a received facsimile;
- processing the facsimile by optical character recognition (OCR) or similar software;
- analyzing the OCR'd facsimile content for keywords;
- submitting the keywords as obtained from the telefaxes to search engines and/or companies for identifying content relevant to the keywords, and thus the facsimile; and
- inclusion of some or all of the identified relevant content in the body of the email delivering the telefax to the recipient.
14. A system as claimed in claim 1 , substantially as herein described and illustrated.
15. A method as claimed in claim 13, substantially as herein described and illustrated.
16. A new system or a new method substantially as herein described.
PCT/ZA2009/000062 2009-07-07 2009-07-07 System and method for online marketing, sales and advertising WO2011006174A2 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
PCT/ZA2009/000062 WO2011006174A2 (en) 2009-07-07 2009-07-07 System and method for online marketing, sales and advertising

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/ZA2009/000062 WO2011006174A2 (en) 2009-07-07 2009-07-07 System and method for online marketing, sales and advertising

Publications (2)

Publication Number Publication Date
WO2011006174A2 true WO2011006174A2 (en) 2011-01-13
WO2011006174A3 WO2011006174A3 (en) 2011-07-07

Family

ID=43429876

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/ZA2009/000062 WO2011006174A2 (en) 2009-07-07 2009-07-07 System and method for online marketing, sales and advertising

Country Status (1)

Country Link
WO (1) WO2011006174A2 (en)

Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6104500A (en) * 1998-04-29 2000-08-15 Bcl, Computer Inc. Networked fax routing via email
US20070223051A1 (en) * 2000-03-28 2007-09-27 Mongonet Method and system for modified document transfer via computer network transfer protocols

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6104500A (en) * 1998-04-29 2000-08-15 Bcl, Computer Inc. Networked fax routing via email
US20070223051A1 (en) * 2000-03-28 2007-09-27 Mongonet Method and system for modified document transfer via computer network transfer protocols

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