WO2011001412A1 - Procede d'affichage de materiel publicitaire sur un dispositif de communication mobile - Google Patents

Procede d'affichage de materiel publicitaire sur un dispositif de communication mobile Download PDF

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Publication number
WO2011001412A1
WO2011001412A1 PCT/IB2010/053049 IB2010053049W WO2011001412A1 WO 2011001412 A1 WO2011001412 A1 WO 2011001412A1 IB 2010053049 W IB2010053049 W IB 2010053049W WO 2011001412 A1 WO2011001412 A1 WO 2011001412A1
Authority
WO
WIPO (PCT)
Prior art keywords
mobile communication
communication device
advertising
advertising material
server
Prior art date
Application number
PCT/IB2010/053049
Other languages
English (en)
Inventor
Nathan Lewin
Original Assignee
Nathan Lewin
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Nathan Lewin filed Critical Nathan Lewin
Priority to EP10793722.9A priority Critical patent/EP2449515A4/fr
Publication of WO2011001412A1 publication Critical patent/WO2011001412A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M3/00—Automatic or semi-automatic exchanges
    • H04M3/42—Systems providing special services or facilities to subscribers
    • H04M3/487—Arrangements for providing information services, e.g. recorded voice services or time announcements
    • H04M3/4872—Non-interactive information services
    • H04M3/4878—Advertisement messages

Definitions

  • This invention relates to a method of displaying advertising material on a mobile communication device.
  • Mobile communication devices such as phones are generally configured to display the caller identification (ID) of the terminal from which a call or message to the mobile phone is received. If the caller ID matches that of one of the directory entries in the phone book of the phone, the mobile phone displays the directory entry name from which the call or message is received.
  • ID caller identification
  • the natural behaviour of users of mobile phones is to look at the display screen of the phone when an incoming call or message is received to determine the identity of the caller.
  • the interval of inspection during which a user of the mobile phone looks at the display screen to determine the identity of the caller provides an opportune time to display advertising, marketing, promotional and educational material to the user.
  • references herein to "advertising” are to be interpreted broadly and refer to static, dynamic, animated and interactive content or advertising that can be in the form of either or both marketing and educational graphical or text messages.
  • an advertising system for advertising in a mobile communication environment, the advertising system including:- an advertising server having advertising material stored thereon; mobile communication devices which are linked to the advertising server for communication therewith via a mobile communication network, each mobile communication device including data receiving means for receiving said advertising material, data storage means in which said advertising material can be stored, and an interface means for presenting said advertising material to a user of the mobile communication device in response to detection of a predetermined event occurring on the mobile
  • the campaign server continuously polls and attempts to connect to various devices at registered times. Once connected and a session established, the campaign server commences with the data exchange.
  • the event may be one of an incoming call or an incoming text message received by the mobile communication device, and an outgoing call or an outgoing message sent from the mobile communication device that presents the advertising material.
  • a method of advertising in a mobile communication environment including: providing an advertising server having advertising material stored thereon; transmitting said advertising material to mobile communication devices via a mobile communication network the mobile communication devices receiving said advertising material and storing said advertising material, the mobile communication devices presenting said advertising material to users of the mobile communication devices in response to detection of predetermined events occurring on the mobile communication devices; and providing a campaign server which polls said mobile communication devices for the purpose of establishing a connection between the campaign server and the mobile communications devices and which, upon a connection being established to a specific mobile communication device, activates the mobile communication device to a condition in which advertising material can be downloaded from the advertising server.
  • the campaign server continuously polls and attempts to connect to various devices at registered times. Once connected and a session established, the campaign server commences with the data exchange.
  • a method of presenting advertising material to users of mobile communication devices having a memory and a user interface, the method including: downloading a software application onto each mobile communication device, the software application being operable to save advertising material into the memory of the mobile communication device and to upload said advertising material from the memory to the user interface of the mobile communication device in response to a predetermined event being detected by the software application; downloading the advertising material to the mobile communication device, the software application saving the downloaded or pushed advertising material in the memory of the mobile communication device, the software application uploading the advertising material from the memory of the mobile communication device to the user interface thereof in response to said event being detected by the software application; and providing a campaign server which polls said mobile communication devices for the purpose of establishing a connection between the campaign server and the mobile communications devices and which, upon a connection being established to a specific mobile communication device, activates the mobile communication device to a condition in which advertising material can be downloaded from the advertising server.
  • the campaign server continuously polls and attempts to connect to various devices at registered times. Once connected and a session established, the campaign server commences with the data exchange.
  • the event may be one of an incoming call or incoming text message received by the mobile communication device, or an outgoing call or an outgoing message sent from the mobile communication device that presents the advertising material
  • the software application may be downloaded onto the mobile communication device from a remote server having said software stored thereon, via a mobile communication network.
  • the advertising material may be downloaded or pushed onto the mobile communication device from a remote advertising device via a mobile communication network.
  • the user interface of the mobile communication device may include a display, the advertising material being in the form of one or more image files, still or animated, that contain an advertisement that can be presented on the display of the mobile communication device when uploaded by the software application.
  • the method may include uploading and displaying the advertisement in accordance with metadata instructions attached to the image file, which are detected, interpreted, and executed by the software application.
  • FIG. 1 Figure diagrammatically illustrates an advertising system in accordance with the present invention.
  • an advertising system which facilitates the display of advertising material is designated generally by reference numeral 10.
  • the system 10 comprises a mobile communication device in the form of a mobile phone 12, a telecommunications network 14 and a server 16 which is accessible via a web-site .
  • the phone 12 includes a memory 20, a microprocessor 22 and a display screen 26.
  • the phone 12 is operable to receive incoming calls and text messages, to make outgoing calls and to send outgoing messages.
  • the phone 12 is enabled to receive, via one of its ports, data packages sent to it over the telecommunications network 14. When a message or call is received by the phone 12, the phone displays the caller ID of the incoming message/call on the display screen 26 of the phone 12.
  • the dialled ID is displayed on the display screen 26 of the phone 12. If the caller/dialler ID matches that of a contact entry (phone book entry) saved in the phone's directory, the name of the contact entry is displayed.
  • the phone 12 is also capable of displaying an image file saved in the memory 20 of the phone together with the contact entry.
  • the telecommunications network 14 is any mobile network via which advertising material is downloaded or pushed onto the mobile phone 12 and may include but is not limited to one of a GPRS, 3G or telecommunications network.
  • the server 16 is operable to communicate with the telecommunications network via a communications module 30.
  • the server includes a memory 32.
  • the server 16 has a server computer program executable thereon which provides the functionality to be described .
  • a user who wants to register for the service provided by the present invention registers via the web-site.
  • users are prompted to provide details regarding their ages, genders, geographical locations and psychographics.
  • This information is stored in a database in the memory 32 of the server 16:
  • the server 16 has a number of versions of user software applications which can be downloaded to the user's phone 12 and stored in its database 32.
  • a version of the user software application that is compatible with the specific phone 12 of the user is selected by the server computer program and downloaded onto the user's mobile phone 12 from the server 16 via the network 14.
  • the relevant user software application is configured so as automatically to install on the user's mobile phone 12 upon being downloaded. If the user downloads and installs the software on the phone 12, and the server 16 does not recognize the user, the user will be prompted to provide details regarding their ages, genders, geographical locations and psychographics.
  • the user software application creates a terminal data store or database in the memory 20 of the phone 12.
  • the advertising material in the form of image files which are downloaded or pushed to the phone 12 from the server 16 via the network 14, are stored in the terminal database. Images are preloaded into the memory of the phone 20.
  • an alert is triggered, e.g. an incoming call is received or detected; the advertising material in the memory 20 is displayed instantly.
  • the user software application is thus operable to detect incoming or outgoing calls and messages. Once an incoming or outgoing call or message is detected, the user software application uploads one of the image files from the database to the display screen 26 of the phone 12 thereby to display the advert contained in that image file on the display screen 26.
  • the device 26 exchanges data over the network 14 with the server 16, reliably and securely.
  • one of the assigned registration details is a unique sub-domain name within the top level domain name of the server, for example, +449977878099. advertiser.com
  • each registration is assigned a variable window period representing the time of day and a time period during which connection is made in order to exchange data.
  • the function of the campaign server is to locate and activate installed phones and set them to be ready to receive instructions from the advertising server, initiating a session with the phones. Once activated, the phone needs to respond to queries from the advertising server.
  • Advertisers who want to run advertsing campaignsfor their product or service using the service are able to log onto the server 16 via the website.
  • the advertiser can choose the demographics, the gender and all available fields out of the data fields populated by the users during registration.
  • the advertiser will, for example be able to target users from the website to advertise only to females under the age of 30 who are interested in music.
  • the advertiser is also prompted to choose the duration of the advertising campaign, the start and end date for the campaign and the maximum number of impressions per unique user.
  • An advertiser is able to load advertising contained in image files to the memory 32 of the server 16, from where the image files are downloaded or pushed to user's phones 12 having the demographics pre-defined by the advertiser.
  • the server software is operable to add metadata to the image files, which metadata contains instructions to the user software application, for example, on the start and end date for uploading the image file and the time of day during which the advert contained in the relevant image file maybe uploaded to the display screen 26.
  • the campaign server continuously polls and attempts to connect to various devices 12 at the registered times. Once the server 16 via the network 14 initiates and establishes a connection and a session, the campaign server commences with the data exchange. The microprocessor downloads or pushes new campaign image files from the server 16 to the phone's memory 20 via the network 14.
  • All impressions viewed or triggered are stored in the database on the phone 12. When an incoming call is answered or an outgoing call is made these triggers are stored against the advertising that was displayed. The date, time, Image ID and the trigger type is stored in the database. This information is uploaded at a predetermined date and time to the server 16 so as to make the data available to the advertiser in order to measure the success of the campaign via data mining and ⁇ or reporting.
  • the caller identification panel displayed on the mobile terminal 26 of the phone handles displaying the information and identity of the caller or message sent to or from.
  • the caller identification panel also displays a logo next to the number or name of the caller identified in the phonebook of the phone when an incoming, outgoing call or message is made or received.
  • logos known as "sponsored logos" can be dynamic in the sense they can be changed and modified by the person or advertiser who compiles the campaign.
  • the metadata within the header of the new advertisement will stipulate required information that the mobile software application will detect, interpret and execute in order to run the relevant advertising to each individual user. For example, the duration of the ad campaign, the start and end date for the campaign and the number of times the user will view the advertisement can be specified.
  • All image files of a current advertising campaign saved to the memory 20 are overwritten with new image files when the relevant campaign has run its course or image files can be triggered to self delete when the advertising campaign has terminated.
  • the advertising may also be animated or in the form of video images.

Abstract

L'invention concerne un système de publicité conçu pour faire la publicité dans un environnement de communication mobile. Le système comporte un serveur publicitaire (16) contenant du matériel publicitaire et un dispositif de communication mobile (12) qui est relié au serveur publicitaire (16) aux fins de la communication via un réseau de communication mobile (14). Chaque dispositif de communication mobile (16) comporte des moyens de réception destinés à recevoir le matériel publicitaire et des moyens de stockage de données dans lesquels ledit matériel publicitaire peut être stocké. Une interface (26) permet de présenter ledit matériel publicitaire à l'utilisateur du dispositif de communication mobile en réponse à la détection d'un évènement prédéterminé survenant sur ledit dispositif de communication mobile. Le système comporte en outre un serveur de campagne qui invite les dispositifs de communication mobiles à établir une connexion entre eux-mêmes et ledit serveur de campagne, une fois la connexion établie avec un dispositif de communication mobile spécifique, ledit dispositif de communication mobile est activé suivant une condition dans laquelle le matériel publicitaire peut être téléchargé du serveur publicitaire.
PCT/IB2010/053049 2009-07-02 2010-07-02 Procede d'affichage de materiel publicitaire sur un dispositif de communication mobile WO2011001412A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
EP10793722.9A EP2449515A4 (fr) 2009-07-02 2010-07-02 Procede d'affichage de materiel publicitaire sur un dispositif de communication mobile

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
GB0911487A GB0911487D0 (en) 2009-07-02 2009-07-02 A method of displaying advertising material on a mobile communication device
GB0911487.7 2009-07-02

Publications (1)

Publication Number Publication Date
WO2011001412A1 true WO2011001412A1 (fr) 2011-01-06

Family

ID=41008631

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/IB2010/053049 WO2011001412A1 (fr) 2009-07-02 2010-07-02 Procede d'affichage de materiel publicitaire sur un dispositif de communication mobile

Country Status (3)

Country Link
EP (1) EP2449515A4 (fr)
GB (1) GB0911487D0 (fr)
WO (1) WO2011001412A1 (fr)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2013184696A2 (fr) * 2012-06-05 2013-12-12 Yahoo! Inc. Applications sponsorisées

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2005101864A2 (fr) 2004-04-13 2005-10-27 Global Direct Management Corp. Procede et systeme de publicite dans un systeme de communication mobile
US20070174490A1 (en) 2006-01-25 2007-07-26 Greystripe Inc. System and methods for managing content in pre-existing mobile applications
US20080140481A1 (en) * 2006-12-06 2008-06-12 Josh Todd Gold Method and system for generating advertisement

Family Cites Families (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20090112708A1 (en) * 2007-10-29 2009-04-30 Barhydt William J Mobile Content Placement Reward System
US20090136013A1 (en) * 2007-11-19 2009-05-28 Kuykendall Peter A System for obtaining information regarding telephone calls

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2005101864A2 (fr) 2004-04-13 2005-10-27 Global Direct Management Corp. Procede et systeme de publicite dans un systeme de communication mobile
US7162226B2 (en) 2004-04-13 2007-01-09 Global Direct Management Corp. Method and system of advertising in a mobile communication system
US20070174490A1 (en) 2006-01-25 2007-07-26 Greystripe Inc. System and methods for managing content in pre-existing mobile applications
US20080140481A1 (en) * 2006-12-06 2008-06-12 Josh Todd Gold Method and system for generating advertisement

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
See also references of EP2449515A4 *

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2013184696A2 (fr) * 2012-06-05 2013-12-12 Yahoo! Inc. Applications sponsorisées
WO2013184696A3 (fr) * 2012-06-05 2014-02-06 Yahoo! Inc. Applications sponsorisées

Also Published As

Publication number Publication date
EP2449515A1 (fr) 2012-05-09
GB0911487D0 (en) 2009-08-12
EP2449515A4 (fr) 2014-08-27

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