WO2010144949A1 - Procédé et appareil permettant de contrôler la présentation de publicités contextuelles - Google Patents

Procédé et appareil permettant de contrôler la présentation de publicités contextuelles Download PDF

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Publication number
WO2010144949A1
WO2010144949A1 PCT/AU2010/000731 AU2010000731W WO2010144949A1 WO 2010144949 A1 WO2010144949 A1 WO 2010144949A1 AU 2010000731 W AU2010000731 W AU 2010000731W WO 2010144949 A1 WO2010144949 A1 WO 2010144949A1
Authority
WO
WIPO (PCT)
Prior art keywords
advertisements
receipt
database
accordance
printed
Prior art date
Application number
PCT/AU2010/000731
Other languages
English (en)
Inventor
Stephen Heaney
Aaron Green
Original Assignee
Proscales Pty Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from AU2009902715A external-priority patent/AU2009902715A0/en
Application filed by Proscales Pty Ltd filed Critical Proscales Pty Ltd
Priority to AU2010262744A priority Critical patent/AU2010262744A1/en
Publication of WO2010144949A1 publication Critical patent/WO2010144949A1/fr

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Classifications

    • G—PHYSICS
    • G07—CHECKING-DEVICES
    • G07G—REGISTERING THE RECEIPT OF CASH, VALUABLES, OR TOKENS
    • G07G5/00—Receipt-giving machines
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates generally to the field of providing relevant advertisements, and in one aspect relates to the printing of a pomt-of-sale (POS) receipt that includes contextual advertisements based, in part, on the items purchased.
  • POS pomt-of-sale
  • One marketing method commonly used involves advertisements of unrelated commercial entities placed on a store receipt.
  • advertisements on store receipts are either pre-printed or preprogrammed into the point-of-sale (POS) printing device.
  • POS point-of-sale
  • Such methods include advertisements pre-printed on one side of a paper roll that is used to produce store receipts.
  • the pre-printed roll is mounted in the POS printing device of a participating store and information relating to the products being purchased from the store is printed on the opposing blank side of the receipt.
  • SEM online search engine marketing
  • Google AdwordsTM administered by Google Corporation that allows a website owner to create advertising text using their own keywords and a cost-per-click (CPC) pricing.
  • An advertisement's position on a search results page is dynamically determined based on a combination of the CPC the owner has set and the advertisement's performance, measured by its click through rate (CTR).
  • CTR click through rate
  • a method of presenting a store receipt having a purchase listing and at least one contextual advertisement including the steps of: selecting a keyword from a first database, said keyword being either contained within the purchase listing or related to a term in the purchase listing; cross-referencing the keyword with a second database containing a plurality of advertisements; selecting one of said advertisements based upon, at least, said keyword and a geographic location; and presenting the relevant contextual advertisement in conjunction with said store receipt
  • the contextual advertisement may be printed on a paper receipt or may be linked to an electronic store receipt.
  • a plurality of contextual advertisements may be presented in conjunction with the store receipt, each advertisement corresponding to a keyword selected from, or relating to, one or more items contained within said purchase listing.
  • the contextual advertisements may be selected from a group containing, but not limited to, advertising for related goods or services, vouchers for related goods or services, incentive information or relevant website information. Jn this way the contextual advertisements printed on the receipt can be tailored to the specific products or services being purchased. This means that entities advertising their goods or services can target customers that are likely to require or be at least interested in their advertisement
  • the contextual advertisements may be positioned on one side of the paper receipt and the purchase listings including price may be positioned on the opposing side of the paper receipt. In this way a plurality of advertisements may be printed on one side of the receipt, wherein each of the advertisements relate to a product or service being purchased.
  • the keyword may be either present in the purchase listing or be related to a word in the purchase listing. In this way a systems administrator can control the terms that are used to undertake the search of the second database. For instance the term “dog food” in the purchase listing may be linked to keyword "canine” that is consider a more suitable term for undertaking the search. In this way the search terms can be filtered or modified, in much that same way as an Internet search, to select the best terms for undertaking the search.
  • the length of the paper receipt may be used to determine how many advertisements are printed on the receipt.
  • the available space determines the number of keywords selected. In a preferred form the allowable space for each advertisement is the same, however, the see of different advertisements may be different and this information would be used in determining the number of advertisements printed on the receipt.
  • Each space on the receipt can therefore be sold for advertising purposes.
  • the first database may contain possible product keywords that may be used to determine what contextual advertisements are presented on the receipt
  • the possible product keywords may be weighted such that particular words, if identified within the purchase listings, are given priority.
  • the first database may include limiting factors, including that advertising must be from a range of sources. Preferences may also be attached to particular keywords, for instance that particular services are advertised if a predetermined word is located within the purchase listing. There may also be preferences set for particular keywords and for particular times of the day.
  • the selection of the advertisements may be also based upon further information, including time of the day, total price of purchase, range of products purchased, or other customer profile information such
  • Certain terms may be banned from being selected as keywords, for instance, items of personal hygiene may be banned as they may lead to embarrassment of tie customer.
  • the system administrator or the store management may set a list of banned terms.
  • the second database contains a plurality of advertisements.
  • the advertisements can be ranked such that the point-of-sale (POS) device will print or present electronically the higher ranked advertisements more regularly.
  • the ranking may be linked to Internet success, such that the entity whose website is highest on the ranking for a particular search engine will have their advertisements printed on the in-store receipts more frequently. Alternatively the ranking may be based on the highest price paid or bidding price set by an entity.
  • the second database contains a dynamic list of advertisements controlled by a search engine service provider, however other types of database, including those uploaded onto a store's POS device, could be used.
  • the advertisements may be selected from the second database based upon the keyword or keywords and the geographic location of said POS device.
  • the selected contextual advertisements are then printed on the rear of the receipt or presented in conjunction with an electronic receipt.
  • the physics! location of the POS device may be determined by the postcode of the store, or a POS unique identifier such as an Internet Protocol (IP) address, or a geographical location associated with the customer.
  • IP Internet Protocol
  • the geographical location associated with the customer may be based on his or her location, such as country, region/state, city, postcode/metro code/zip code, location determined by a GPS of a mobile telecommunications device, IP address of a personal computer, ISP or other criteria.
  • the method may include an intermediate step of analysing the selected contextual advertisements based on proscribed information. This intermediate step allows the store that owns the POS device to determine if a particular advertisement should be presented.
  • the proscribed information may be contained within a third database or alternatively the second database may expressly exclude any advertisement that contains the proscribed information. In this way the advertisements are filtered to ensure that proscribed information is not presented in conjunction with the store's receipt.
  • the proscribed information may be selected from a group containing a list of competitors, particular group of services providers or prohibited goods. This will inhibit advertisements from competing entities being printed on a particular store's receipt. It will also inhibit advertising of inappropriate services or goods, such as adult escort services, on supermarket receipts.
  • the invention relates to a point-of-sale receipt arrangement for printing on two parts of a receipt, a first part being printed with one or more listings of purchased items, and a second part being printed with one or more advertisements selected in the context of one or more of said listings.
  • the contextual advertising may be printed on a paper receipt concurrently with the purchase listing.
  • the method includes the additional step of analysing the printed receipt using optical character recognition and then using the information to determine the contextual advertisements to be printed on the receipt by a secondary printer.
  • Preset advertising may be presented on, or in conjunction with, the receipt if insufficient keywords are identified to provide advertising to fill the available space, such as advertising for the search engine provider or advertising administrator.
  • the preset advertising may also comprise the participating store advertising or promotions.
  • the preset advertising may be printed at specified positions on the paper receipt, such as the top, bottom or for instance every fifth advertising space
  • the receipt may be provided in an electronic format and be accessible by way of a computer, mobile telecommunications device or other display means.
  • the contextual advertisements that is presented in conjunction with the receipt, may be selected from a group containing, but not limited to, hyperlinks, popup advertisements, web banners, in-text advertising, interactive media, pdf documents, audiovisual advertisements, SMS, MMS, and voice recorded messages.
  • the contextual advertisement may include a unique code that could be entered on an advertiser's webpage to access promotions or discounts, thereby improving the ranking of the advertiser's website.
  • the method is preferably a computer-implemented method that utilises designated software to undertake the above steps.
  • an apparatus for presenting a store receipt having a purchase listing and at least one contextual advertisement including, a point-of-sale device having a product identification means, a processor for analysing product information received from said product identification means and selecting a keyword from a first database, said keyword being either contained within the product information or related to a word in the product information, said processor in communication with a second database containing a plurality of advertisements, wherein, at least, said keyword, a geographical location and a list of proscribed information are used to determine the relevant contextual advertisement to be presented in conjunction with the store receipt, and a means for displaying the store receipt.
  • the store receipt and contextual advertisements may be presented in an electronic format and accessible by a cu$tomer using a computer, telecommunications device or any other type of electronic display means.
  • said means for displaying the store receipt may be a paper receipt.
  • the point-of-sale device may therefore include a printer means for printing said paper receipt.
  • the purchase listing may be printed on a first side of the receipt and the contextual advertisements may be printed on a second side of the receipt.
  • Jn one form of the preceding apparatus more than one advertisement is printed on a paper receipt, or presented in conjunction with the receipt on an electronic display means.
  • the advertisements may be from commercial entities that are different from that which owns the point-of-sale device.
  • the first database may be stored on a storage device connected to the point- " of-sale (POS) device.
  • the processor analyses the purchase listing received from the POS device with reference to the first database.
  • the second database may be stored on a server of a search engine provider. Accordingly once the keywords are selected, the processor contacts the server to determine which of the plurality of advertisements will be printed on the receipt. The communication between the processor and server may be completed via a modem device.
  • the second database may be stored as a cache on the POS device or a print server.
  • the cache may be periodically replenished and updated from the computer network or search engine server.
  • a POS printer is configured to print both the purchase listing and contextual advertisements.
  • an optical character recognition device is attached to the POS printer. The optical character recognition device analyses the printed receipt and the processor uses this information to determine the contextual advertisements to be printed on the receipt A secondary printer would then print the contextual advertisements on the rear of the receipt.
  • OCR optical character recognition
  • the apparatus including an optical character recognition (OCR) device can be retrofitted to an existing store POS device.
  • the printed receipt that includes the product information is fed through an OCR and printing device that is not attached to the POS device. In this way contextual advertising, prizes, discounts or promotions can be printed on the back of the receipt at a location distant from the POS device.
  • the processor may determine the length of the receipt, which is dependent upon the number of purchases, to thereby calculate how many advertisements can be printed on the second side of the receipt.
  • the communication between the POS device, processor and second database can be via a communication interface using an appropriate communication channel such as a modem communication path, a computer network such as a local area network (LAN), wide area network (WAN)/lnternet or fixed cables.
  • a modem communication path such as a modem communication path, a computer network such as a local area network (LAN), wide area network (WAN)/lnternet or fixed cables.
  • LAN local area network
  • WAN wide area network
  • Lnternet fixed cables.
  • Security protocols and authentication may also be used to ensure secure communication between the POS device and the search engine server.
  • the software program may be implemented as one or more modules for undertaking the steps of the present invention.
  • the modules may include packaged functional hardware units for use with other components or modules.
  • the apparatus may include embedded software or firmware with corresponding hardware that is designed to perform one or more dedicated functions of the present invention.
  • the apparatus includes at least one POS computer having memory in the form of random access memory (RAM) and read-only memory (ROM), a central processing unit or units, input/output (10) interfaces and at least one data storage device.
  • RAM random access memory
  • ROM read-only memory
  • CPU central processing unit or units
  • input/output (10) interfaces and at least one data storage device.
  • Application software may be stored in a computer readable medium on the storage device.
  • the storage device may be a, hard drive, magneto-optical disk drive, CD-ROM, magnetic tape, integrated circuit, computer readable card such as a PCMCIA card, flash drive or any other of the number of non-volatile storage devices.
  • Figure 1 is a flow chart illustrating a method of presenting contextual advertisements in conjunction with a receipt of the present invention
  • Figure 2 is a flow chart of the method of figure 1 illustrating the use of three databases to identify appropriate advertising
  • Figure 3 is a schematic view of a first embodiment of an apparatus used to implement the method of figure 1 ;
  • Figure 4 is a flow chart illustrating the steps taken by the apparatus of figure 3 to print the receipt
  • Figure 5 is a plan view of both sides of the receipt printed by the apparatus of figure 3;
  • Figure 6 is a schematic view of a second embodiment of the apparatus used to implement the method of figure 1;
  • Figure 7 is a second embodiment of the method of presenting contextual advertisements in conjunction with a receipt of the present invention illustrating an electronic receipt
  • Figure 1 illustrates a first embodiment of a method 10 of printing a store receipt containing a purchase listing and contextual advertising that includes the steps of.
  • the contextual advertisements printed on the receipt each correspond to a keyword selected from the purchase listing.
  • the advertising printed on the receipt relates to the actual purchase made by the customer. This means that retailers and service providers can target their advertising to consumers that are likely to be interested in their goods or services.
  • the method 10, illustrated in figure 2 utilises three databases to determine which advertisements should be printed on the receipt.
  • the list of products 24 being purchased is compared to a first database 26 that contains all possible keywords.
  • the purchase keywords 16 are identified and these are compared to a second database 30 containing possible advertisements to identify and select 20 possible contextual advertisements.
  • These contextual advertisements are compared to a third database 34 containing proscribed or prohibited contextual information.
  • This proscribed information may be a list of competitors, particular group of services providers or prohibited goods. Furthermore this will inhibit advertisements from competing entities being printed on a store's receipt. It will also inhibit advertising of inappropriate services or goods, such as adult escort services on supermarket receipts. A systems administrator or store management may set the proscribed information.
  • the advertisement contains prohibited material or is from a proscribed entity 36
  • the second database 30 is consulted so that an alternate advertisement can be selected. In the event the advertisements are allowable 38 they will then be printed 22 on the store receipt.
  • the contents of the second database may expressly exclude any advertisements that contain proscribed Information.
  • This pre-filtering of the second database may be undertaken prior to access by the point- of-sale (POS) device for indentifying and selecting 20 possible contextual advertisements.
  • POS point- of-sale
  • the first database 26 contains possible product keywords that may be used to determine what contextual advertisements are printed on the receipt.
  • the possible product keywords may be weighted such that particular words, if identified within the purchase listing, are given priority.
  • the first database may include limiting factors, including, that advertising must be from a range of sources, or excluded terms that can be set by die store management. There may also be preference set for particular times of the day, for instance video stores may wish to promote their services towards the end of the day if pre-prepared meals are purchased by the customer.
  • the second database contains a plurality of advertisements.
  • the advertisements can be ranked such that the point-of-sale (POS) device will print the higher ranked advertisements more regularly.
  • the ranking may be linked to Internet success, such that the entities whose website is highest on the ranking for a particular search engine will have their advertisements printed on the rn-store receipts.
  • the ranking may also be determined by the price paid by the entity, time of day, or entity's advertising strategy. In one form the entity pays for a maximum number of advertisements to be printed on the r ⁇ oeipts for a set period of time. Once the limit has been reached no further advertisements for that entity will be printed until the next time period begins, such as the next trading day. Other traditional and non-traditional advertising strategies could also be incorporated into the present method.
  • the method 10 is preferably a computer-implemented method that utilises hardware and software to undertake the various steps.
  • the computer-implemented method is undertaken using a point-of-sate device 40 in communication 42 with a computer network 44.
  • the computer network 44 will be the Internet, however, other computer networks could be used.
  • the computer network 44 includes a number of linked individual computers 46, and a search engine provider 48 that facilitate searching 50 of information contained within the network 44.
  • the POS device includes a user interface 52, product identification means 54 and printer 5 ⁇ connected by cables 58.
  • the product identification means 54 in the present example is a scanner configured to recognise the barcode 60 attached to a product 62.
  • the printer 56 is configured to print a receipt 64 based upon the information received from the user interface 52.
  • the printer 56 is configured to print the purchase listing 66, including product description, price, store information, time and location on one side of a paper receipt 64 and the contextual advertisements 68 on the opposing side of the paper receipt 64.
  • the user interface 52 includes a processor 70 for analysing purchase listing received from said product identification means 54 and identifying keywords based upon the first database 26 of possible keywords that is stored on an attached storage device such as a hard-drive (not shown).
  • the processor 70 is also used to communicate with the computer network 44 and compare the advertisements with a third database 34 containing proscribed or prohibited contextual information that is stored on the storage device.
  • the storage device may also store the second database 30 as a cache that is updated frequently from the computer network 44.
  • the processor 70 may include a general processing unit, multiple units, dedicated circuitry or other systems.
  • the steps of the method 10 can be undertaken in "real time”, “batch mode” or “offline”. Furthermore the steps of the method 10 may be performed at different times and locations by a number of different processing systems.
  • the geographical location of said POS device can be determined using a postcode reference, or the IP address of the POS device or a computer attached thereto.
  • the postcode reference may be the postcode of the store having the POS device or alternatively the customer's postcode may be entered.
  • the processor determines the length of the receipt, which is dependent upon the number of purchases, to thereby calculate how many advertisements can be printed on the second side of the receipt
  • the products are identified 72 using the POS scanner 54.
  • the processor 70 then identifies keywords 74 base upon the first database.
  • the POS device 40 then communicates 76 with the Internet search engine provider 48.
  • the keywords and a geographical location, such as that of the POS device, are used to determine 78 what advertising is printed 22 on the receipt 64.
  • the receipt 64 includes a first printed side 80 on which the purchase listing 66, including product description 82, price 84, store information 86, and location 88 are printed.
  • the second printed side 90 includes the various contextual advertisements 68 that have been selected using the location 88 and identified keywords 92.
  • the keywords “diet”, “dog food”, “bolognaise” and "water” were identified from the purchase listing 66 as indicated in figure 5.
  • These keywords 92 are used to identify advertisements from the area that may be of interest to the customer.
  • dog food and “bolognaise * may be linked to other suitable keywords such as “canine” and 'Italian cuisine” that are considered more suitable terms for undertaking the search to identify contextual advertising.
  • an optical character recognition and printing device 94 is attached to the POS printer 56.
  • the optical character recognition and printing device 94 analyses the printed receipt 64 and the processor 70 attached thereto uses this information to determine the contextual advertisements 68 to be printed on the receipt 64.
  • OCR optical character recognition
  • the communication between the POS device, processor and second database can be via a communication interface using an appropriate communication channel such as a modem communication path, a computer network such as a local area network (LAN), wide area network (WAN)/lnter ⁇ et or fixed cables.
  • a communication channel such as a modem communication path, a computer network such as a local area network (LAN), wide area network (WAN)/lnter ⁇ et or fixed cables.
  • the invention is performed using a designated software program for controlling the operation of the preceding POS device and for the application of the preceding method.
  • the software program may be implemented as one or more modules for undertaking the steps of the present invention.
  • the contextual advertisements are linked to an electronic store receipt.
  • the point-of-sale device 40 is in communication 42 with the Internet 44 that includes a search engine provider 48 that is linked to a network of individual computers 46.
  • a personal computer 100 is in communication 102 with the Internet 44 and is configured to display the electronic receipt 104 and contextual advertising 106.
  • the receipt 104 and advertising 106 are accessible through a designated webpage 108.
  • the display means could be a mobile telecommunications device or other display means.
  • the contextual advertisements may be selected from a group containing, but not limited to, hyperlinks, pop-up advertisements, web banners, in-text advertising, interactive media, pdf documents, audiovisual advertisements, SMS, MMS, and voice recorded messages.
  • the invention provides a method and apparatus for printing relevant advertisements on a store receipt dependent upon purchases made by the customer.
  • a retailer or service provider cart target their advertising to customers that are likely to be interested in their goods and services.
  • the contextual advertisements are presented in conjunction with an electronic receipt. This increases the types of promotional methods available to advertisers, including the use of hyperlinks, interactive media, SMS, MMS, and the like.
  • the invention in one embodiment, enables an advertiser's search engine marketing to be tailor to include the printing or presentation of their advertising in conjunction with store receipts. In this way the higher therr ranking on the search engine results page the more likely they are to have their advertising printed on, or in conjunction with, the store receipt. Advertisers can also use the store receipt to direct customers to their website by way of incentives or through the use of hyperlinks associated with an electronic receipt.

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  • Business, Economics & Management (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
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  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Cash Registers Or Receiving Machines (AREA)

Abstract

L'invention concerne un appareil et un procédé permettant de présenter un reçu de magasin comprenant une liste d'achat et au moins une publicité contextuelle. Le procédé consiste à sélectionner un mot-clé dans une première base de données, le mot-clé étant soit présent dans la liste d'achat soit relié à un terme dans la liste d'achat, à associer le mot-clé avec une seconde base de données contenant une pluralité de publicités, et à sélectionner l'une desdites publicités d'après au moins ledit mot-clé et un emplacement géographique, et à présenter la publicité contextuelle pertinente conjointement avec ledit reçu de magasin. Le reçu peut être soit un reçu imprimé soit un reçu de magasin électronique. Les publicités contenant des informations proscrites sont exclues de la présentation conjointement avec un reçu électronique ou de l'impression sur un reçu en papier.
PCT/AU2010/000731 2009-06-15 2010-06-15 Procédé et appareil permettant de contrôler la présentation de publicités contextuelles WO2010144949A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU2010262744A AU2010262744A1 (en) 2009-06-15 2010-06-15 Method and apparatus for controlling the presentation of contextual advertisements

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
AU2009902715 2009-06-15
AU2009902715A AU2009902715A0 (en) 2009-06-15 Method and apparatus for controlling contextual information presented on a receipt

Publications (1)

Publication Number Publication Date
WO2010144949A1 true WO2010144949A1 (fr) 2010-12-23

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Cited By (1)

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US20130185295A1 (en) * 2010-08-20 2013-07-18 Rakuten, Inc. Information provisioning device, information provisioning method, program, and information recording medium

Citations (5)

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Publication number Priority date Publication date Assignee Title
US20050055271A1 (en) * 2003-09-05 2005-03-10 Brian Axe Identifying and/or blocking ads such as document-specific competitive ads
US7027178B2 (en) * 1999-04-14 2006-04-11 Canon Kabushiki Kaisha Code generation method, terminal apparatus, code processing method, issuing apparatus, and code issuing method
US20070226060A1 (en) * 2006-03-27 2007-09-27 Nhn Corporation Method and system for creating advertisement-list which divides big advertiser's advertising information
US20070221728A1 (en) * 2006-03-26 2007-09-27 Nutricate Corporation POS Receipt Bearing Real-Time Time/Geographic Advertisement
US20080052158A1 (en) * 2006-03-26 2008-02-28 Nutricate Corporation POS Advertising System, Method, and Computer Program Product

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7027178B2 (en) * 1999-04-14 2006-04-11 Canon Kabushiki Kaisha Code generation method, terminal apparatus, code processing method, issuing apparatus, and code issuing method
US20050055271A1 (en) * 2003-09-05 2005-03-10 Brian Axe Identifying and/or blocking ads such as document-specific competitive ads
US20070221728A1 (en) * 2006-03-26 2007-09-27 Nutricate Corporation POS Receipt Bearing Real-Time Time/Geographic Advertisement
US20080052158A1 (en) * 2006-03-26 2008-02-28 Nutricate Corporation POS Advertising System, Method, and Computer Program Product
US20070226060A1 (en) * 2006-03-27 2007-09-27 Nhn Corporation Method and system for creating advertisement-list which divides big advertiser's advertising information

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20130185295A1 (en) * 2010-08-20 2013-07-18 Rakuten, Inc. Information provisioning device, information provisioning method, program, and information recording medium
US9064014B2 (en) * 2010-08-20 2015-06-23 Rakuten, Inc. Information provisioning device, information provisioning method, program, and information recording medium

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AU2010262744A1 (en) 2012-02-02
AU2010101543A4 (en) 2016-11-03

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