WO2010144496A2 - Système d'abonnement unifié et procédé pour récompenser la fidélité d'un client local et plate-forme pour faire transiter des éditeurs - Google Patents

Système d'abonnement unifié et procédé pour récompenser la fidélité d'un client local et plate-forme pour faire transiter des éditeurs Download PDF

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Publication number
WO2010144496A2
WO2010144496A2 PCT/US2010/037836 US2010037836W WO2010144496A2 WO 2010144496 A2 WO2010144496 A2 WO 2010144496A2 US 2010037836 W US2010037836 W US 2010037836W WO 2010144496 A2 WO2010144496 A2 WO 2010144496A2
Authority
WO
WIPO (PCT)
Prior art keywords
consumer
transaction
sales
online
media
Prior art date
Application number
PCT/US2010/037836
Other languages
English (en)
Other versions
WO2010144496A3 (fr
Inventor
Jon Karlin
Lee Wang
Original Assignee
Caliber Data, Inc.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Caliber Data, Inc. filed Critical Caliber Data, Inc.
Priority to CA2802004A priority Critical patent/CA2802004A1/fr
Publication of WO2010144496A2 publication Critical patent/WO2010144496A2/fr
Publication of WO2010144496A3 publication Critical patent/WO2010144496A3/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce

Definitions

  • a system and method for selling, promoting, collecting payment for and syndicating advertisements using an on-line system is provided in which a purchase transaction settled consumer referral and rewards system can be used.
  • the system and method combine an online consumer destination and/or shopping strategy, an advertising submission and placement strategy, a sales/payment transaction tracking strategy, an advertisement syndication strategy, and a viral marketing strategy facilitated by integration with a purchase-based incentive reward component to capture consumer actions and, accordingly, a contingent fee advertising model.
  • the present invention offers an online platform solution to professional media, providing them with a compelling new way to drive and monetize online and print subscriptions while generating new revenue from SMB penetration.
  • the system promises publishers higher revenue, lower expense; the magic combination to free up dollars and ultimately help support a resurgence of professional journalism.
  • Embodiments of the invention are operational with numerous general purpose or special purpose computing system environments or configurations.
  • Examples of well known computing systems, environments, and/or configurations that may be suitable for use with the invention include, but are not limited to, personal computers, server computers, hand-held or laptop devices, multiprocessor systems, microprocessor- based systems, set top boxes, programmable consumer electronics, network PCs, minicomputers, mainframe computers, distributed computing environments that include any of the above systems or devices, and the like.
  • Embodiments of the invention may be described in the general context of computer-executable instructions, such as program modules, being executed by a computer and/or by computer-readable media on which such instructions or modules can be stored.
  • program modules include routines, programs, objects, components, data structures, etc. that perform particular tasks or implement particular abstract data types.
  • the invention may also be practiced in distributed computing environments where tasks are performed by remote processing devices that are linked through a communications network.
  • program modules may be located in both local and remote computer storage media including memory storage devices.
  • Embodiments of the invention may include or be implemented in a variety of computer readable media.
  • Computer readable media can be any available media that can be accessed by a computer and includes both volatile and nonvolatile media, removable and non-removable media.
  • Computer readable media may comprise computer storage media and communication media.
  • Computer storage media include volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data.
  • Computer storage media includes, but is not limited to, RAM, ROM, EEPROM, flash memory or other memory technology, CD-ROM, digital versatile disks (DVD) or other optical disk storage, magnetic cassettes, magnetic tape, magnetic disk storage or other magnetic storage devices, or any other medium which can be used to store the desired information and which can accessed by computer.
  • Communication media typically embodies computer readable instructions, data structures, program modules or other data in a modulated data signal such as a carrier wave or other transport mechanism and includes any information delivery media.
  • modulated data signal means a signal that has one or more of its characteristics set or changed in such a manner as to encode information in the signal.
  • communication media includes wired media such as a wired network or direct-wired connection, and wireless media such as acoustic, RF, infrared and other wireless media. Combinations of the any of the above should also be included within the scope of computer readable media.
  • the combination of software or computer-executable instructions with a computer-readable medium results in the creation of a machine or apparatus.
  • the execution of software or computer- executable instructions by a processing device results in the creation of a machine or apparatus, which may be distinguishable from the processing device, itself, according to an embodiment.
  • a computer-readable medium is transformed by storing software or computer-executable instructions thereon.
  • a processing device is transformed in the course of executing software or computer- executable instructions.
  • a first set of data input to a processing device during, or otherwise in association with, the execution of software or computer-executable instructions by the processing device is transformed into a second set of data as a consequence of such execution.
  • This second data set may subsequently be stored, displayed, or otherwise communicated.
  • Such transformation alluded to in each of the above examples, may be a consequence of, or otherwise involve, the physical alteration of portions of a computer-readable medium.
  • Such transformation may also be a consequence of, or otherwise involve, the physical alteration of, for example, the states of registers and/or counters associated with a processing device during execution of software or computer-executable instructions by the processing device.
  • a system and method is described as a contingent fee based advertising system provided by a service provider.
  • the service provider can be, for example an ad publisher, who hosts the functionality of the service provider.
  • the service provider can track a consumer's response to discrete sales offers made by merchant affiliated with the service provider.
  • the service provider can also detect resulting sales transactions/purchases, made by the consumer and trigger a commission fee to the service provider, when the said purchase transaction is matched to a favorable response to an online ad published by the said merchant prior or in-time of the said purchase (i.e. an "ad acceptance event").
  • the commission fee paid to the service provider pays for the ad placement after the sales transaction made by the consumer from an affiliated merchant is validated.
  • Validation of the sales transaction consists of two parts, a consumer's discrete ad acceptance event and a resulting discrete sales transaction. Because the ad placement is not paid until a discrete sales transaction occurs and is validated, the risk is shifted from the merchant to the ad publisher. Additionally, a consumer loyalty payment can be made to the consumer based the validated sales transaction, for example a reward can in one embodiment can be a subscription credit to a merchant online or offline advertising vehicle.
  • the cash redemption process provides the ideal loyalty program for the publishing industry. It replaces outdated initiatives with a turnkey, customer-friendly model. The system is more compelling than coupon programs, yet plays directly into the growing consumer trend to utilize discounts and cash-back rewards.
  • the system Provides Direct Tracking of Online to Offline, (In-Store) Purchases, With Reporting and Notifications Tailored to Each Participant, Supports hyper-local targeting.
  • the coup d'etat in one embodiment of the present system is a comprehensive tracking and reporting system that serves each business partner.
  • There is a dashboard for the merchant that gives the business the opportunity to monitor ad performance, tweak offers, target them to high- value customers, and measure the results of one campaign against another.

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  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Economics (AREA)
  • Finance (AREA)
  • Marketing (AREA)
  • Strategic Management (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

L'invention concerne un système et un procédé de récompense et d'orientation de clients de transactions d'achat réglées en ligne utilisant des informations de vente de marchands spécifiques en temps réel pour le domaine des éditeurs annonceurs. Le système obtient une plate-forme de paiement par transaction qui permet aux éditeurs annonceurs de monnayer la publicité de support d'impression en ligne et hors ligne par le suivi et la mise en relation d'événements d'acceptation de publicités pour des achats de clients consommateurs et de récompenser la fidélité des clients avec des crédits d'abonnement.
PCT/US2010/037836 2009-06-08 2010-06-08 Système d'abonnement unifié et procédé pour récompenser la fidélité d'un client local et plate-forme pour faire transiter des éditeurs WO2010144496A2 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CA2802004A CA2802004A1 (fr) 2009-06-08 2010-06-08 Systeme d'abonnement unifie et procede pour recompenser la fidelite d'un client local et plate-forme pour faire transiter des editeurs

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US18516309P 2009-06-08 2009-06-08
US61/185,163 2009-06-08

Publications (2)

Publication Number Publication Date
WO2010144496A2 true WO2010144496A2 (fr) 2010-12-16
WO2010144496A3 WO2010144496A3 (fr) 2011-03-24

Family

ID=43309443

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2010/037836 WO2010144496A2 (fr) 2009-06-08 2010-06-08 Système d'abonnement unifié et procédé pour récompenser la fidélité d'un client local et plate-forme pour faire transiter des éditeurs

Country Status (2)

Country Link
CA (1) CA2802004A1 (fr)
WO (1) WO2010144496A2 (fr)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US10262332B2 (en) * 2014-10-30 2019-04-16 San Diego County Credit Union Integrated internet banking system and method of use

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2000062231A1 (fr) * 1999-04-13 2000-10-19 Shopexpert.Com, Inc. Procede et dispositif de suivi de consommateur
US20040024632A1 (en) * 2002-08-05 2004-02-05 Avenue A, Inc. Method of determining the effect of internet advertisement on offline commercial activity
US20070265912A1 (en) * 2006-05-09 2007-11-15 Goss International Americas, Inc. System and method for tracking advertising effectiveness using redeemable incentives
US20080270233A1 (en) * 2007-04-30 2008-10-30 Microsoft Corporation Tracking offline user activity and computing rate information for offline publishers
US20090006188A1 (en) * 2007-06-26 2009-01-01 Microsoft Corporation Associating an activity with an online advertisement

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2000062231A1 (fr) * 1999-04-13 2000-10-19 Shopexpert.Com, Inc. Procede et dispositif de suivi de consommateur
US20040024632A1 (en) * 2002-08-05 2004-02-05 Avenue A, Inc. Method of determining the effect of internet advertisement on offline commercial activity
US20070265912A1 (en) * 2006-05-09 2007-11-15 Goss International Americas, Inc. System and method for tracking advertising effectiveness using redeemable incentives
US20080270233A1 (en) * 2007-04-30 2008-10-30 Microsoft Corporation Tracking offline user activity and computing rate information for offline publishers
US20090006188A1 (en) * 2007-06-26 2009-01-01 Microsoft Corporation Associating an activity with an online advertisement

Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US10262332B2 (en) * 2014-10-30 2019-04-16 San Diego County Credit Union Integrated internet banking system and method of use
US20190197573A1 (en) * 2014-10-30 2019-06-27 San Diego County Credit Union Integrated internet banking system and method of use
US11514470B2 (en) 2014-10-30 2022-11-29 San Diego County Credit Union Integrated internet banking system and method of use
US20230049738A1 (en) * 2014-10-30 2023-02-16 San Diego County Credit Union Integrated internet banking system and method of use

Also Published As

Publication number Publication date
CA2802004A1 (fr) 2010-12-16
WO2010144496A3 (fr) 2011-03-24

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