WO2010110245A1

WO2010110245A1 - Information processing device, information processing system, information processing method and program

Info

Publication number: WO2010110245A1
Application number: PCT/JP2010/054937
Authority: WO
Inventors: 訓雄内田
Original assignee: 日本電気株式会社
Priority date: 2009-03-25
Filing date: 2010-03-23
Publication date: 2010-09-30
Also published as: JPWO2010110245A1

Abstract

An information processing device is provided with a program execution means, a program execution trace means, and a recording means. The program execution means executes a program acquired via a network. The program execution trace means traces the execution of the program. The recording means records information relating to the execution history of the program.

Description

Information processing apparatus, information processing system, information processing method, and program

The present invention relates to an information processing apparatus, an information processing system, an information processing method, and a program, and more particularly, to an information processing apparatus, an information processing system, an information processing method, and a program that collect information on program execution history.

In recent years, on general Web sites, advertisements are often displayed on a part of the screen separately from the main contents (contents). Many of them are horizontally long advertisement images, and are generally called banner advertisements because of their shapes. As an advertising method using the Internet, banner advertising is currently most widely used. Advertising characters or advertising images (banners) used in banner advertisements are usually linked to advertiser product introductions and campaign sites. When a site viewer is interested in the contents of a banner advertisement, clicking on the banner leads to a website intended by the advertiser.

In the HTTP (HyperText Transfer Protocol) header transmitted from the Web browser to the Web site, information referred to may be included. The Referer includes link source information. For example, when a link from the site A to the site B is set up, when a viewer of the site A browses the link B and browses the site B, the Referrer field of the HTTP header sent from the web browser to the site B includes Information indicating that the request is based on a link from the site A is described. Therefore, the administrator of the site B can grasp that the viewer has visited the site B by looking at the information on the site A. The Referer field is defined in Non-Patent Document 1, for example.

By using the above mechanism, the number of site visitors who visited the advertiser's site by following the link set in the banner can be grasped. In the case of a paper medium, it is difficult to understand how many people are interested in the advertisement. In contrast, in the case of a banner advertisement on the Internet, the number of clicks can be used as one index for measuring the advertisement effect. In fact, the advertising fee for banner advertising is not only the number of times the banner is displayed, but also the number of times visitors visit the advertiser's site by actually clicking the banner, or purchases at the destination site In many cases, it is determined based on the number of times (or the amount of money) that an actual contract is made.

Furthermore, if you can identify the individual who clicked the banner, you can know the gender ratio, age structure, occupational structure, etc. of consumers who are interested in advertising, and the advertiser will formulate future promotions and advertising placement plans. It can be used as a reference.

As a technique for realizing this, Patent Document 1 discloses a website access history detection system and an access history detection method. This system adds an identification code to a person who tries to access a specific site, and collects the access history of the accessor to the specific site.
This access history detection system mainly includes an identification code adding unit and an access detection signal receiving unit, and operates as follows. First, when an accessor tries to access a specific Web page, an identification code adding unit of the access history detection system adds an identification code to the accessor. When the Web page including the access detection unit accepts the access with the identification code added, it transmits an access detection signal to the access history detection system. When the access detection signal receiving unit receives the access signal, the access history detection system records the access history.

Also, as a related technique, Patent Document 2 discloses an information processing apparatus and method. In this technique, an advertisement presented to a user is included in an e-mail addressed to the user, not a banner advertisement on a website. This e-mail includes a URL for accessing information related to the advertisement, and the user can refer to the information related to the advertisement by accessing the URL. At this time, the mail agent of the information processing apparatus (server) includes, as its URL, a URL including the URL of the server where the mail agent exists, the ID of the user who is the access subject, and the ID of the advertisement-related information to be provided. Generate and send an e-mail to the user. When the user accesses the URL, the ID of the user and the ID of advertisement-related information are transmitted to the mail agent. The mail agent records the access history in the database, accesses the advertisement-related information (Web site) on behalf of the user, and transmits the contents to the user.

Also, as a related technique, Patent Document 3 discloses a program execution monitoring system, method, and program. This program execution monitoring method executes a program using an interface that provides a mechanism for receiving a request from a client, starting a corresponding program on the server side, and returning an execution result to the client. The method includes a step in which the interface launches a program specified by the client, a step in which the interface activates a monitoring means for monitoring execution of the designated program, and the interface is designated in the method. The step of returning information as to whether or not the program has started normally to the client as a response and the monitoring means for monitoring the execution of the specified program are specified when the specified program ends. Acquiring end code information of the stored program and storing it in a storage device.

The inventor newly discovered the following facts for the first time.
The above conventional technique is based on the premise that all information acquired by accessing a website is displayed on the terminal screen being watched by the user, and is the first effective technique based on this premise. However, the information that the advertisement provider originally wants to acquire is what kind of user has browsed the information intended by the advertiser, that is, the browsing history. Even if a web browser accesses a website and acquires information, if the information is not displayed on the screen that the user watches, even if the access history is acquired, it is not the same as the browsing history. Absent. Furthermore, if the access history of the information actually displayed and the access history of the information that has been acquired but not displayed on the screen are mixed, the advertisement provider will not be able to The value is halved.

On the other hand, AJAX is one of the Web-related technologies that have attracted attention in recent years (see the above-mentioned Non-Patent Document 2 for details on AJAX). There are various technical elements that constitute AJAX, but the main technical element is asynchronous communication by JavaScript (registered trademark). FIG. 1 is a schematic diagram showing an example of a screen operation using this asynchronous communication technique. Here, for example, consider a scene in which a user acquires a Web page from a Web server and browses it on a user terminal. In the web page (or web application) using asynchronous communication, program code executed on the browser is embedded in the information of the web page. In FIG. 1, while the user is viewing page A on the user terminal, the web browser executes the program code in the background to obtain information B, C, and D from the web server, and the user terminal memory The information B, C, D is stored in the inside. After that, when the user clicks the button b arranged on the page A (the terminal screen on the left side in the figure, the white arrow indicates the mouse pointer), the Web browser rewrites a part of the display screen, for example, the button b The contents of information B acquired in advance are displayed (terminal screen on the right side in the figure). Similarly, if the user clicks the button c, the contents of the information C are displayed, and if the user clicks the button d, the contents of the information D are displayed. As described above, the Web browser obtains the information B, C, and D in advance and stores them in the user terminal, whereby the screen can be rewritten at a high speed in response to the user action. Can increase the sex.

However, the inventor's research has revealed for the first time that the following problems exist in the collection of browsing history information using the above technique.

Consider the case where the user clicks only the button b in the example shown in FIG. 1 and does not click the buttons c and d after that. In this case, only B among the information B, C, and D acquired by the Web browser is displayed on the screen. At this time, if the access history of the Web site is acquired using the asynchronous communication technique, the access history for the information B, C, and D remains in the Web server. This is because the information transmitted from the Web server to the user terminal (Web browser) is information B, C, and D. However, only the information B is actually displayed on the screen and viewed by the user. As described above, once the information B, C, D is acquired from the Web server, the operation is completed in the user terminal. Therefore, which of the information B, C, D is actually accessed by the user is determined by the Web. It is unknown from the server. As a result, a difference occurs between the access history (information B, C, D) and the actual browsing history (information B).

That is, when considering the recent situation of the rise of Web applications utilizing asynchronous communication, it is fully possible that the information may not be displayed even if the Web browser acquires information from a Web server or the like. For this reason, it has become difficult to replace the access history acquired by a Web server or the like with a browsing history by an actual user. As described above, when the asynchronous communication technique is applied to the Web system, it is difficult to accurately collect the browsing history that the advertisement provider wants to acquire.

JP 2001-195357 A JP 2000-78183 A JP 2003-157184 A

The present invention has been made in view of the above circumstances, and an information processing apparatus, an information processing system, and an information processing method that enable an advertisement provider to accurately collect a user's information browsing history regardless of the situation. And to provide a program.

The information processing apparatus of the present invention comprises a program execution means, a program execution tracking means, and a recording means. The program execution means executes the program acquired via the network. The program execution tracking means tracks the execution of the program. The recording means records information on the execution history of the program.

The information processing system of the present invention includes an information processing apparatus and an information providing server that is connected to the information processing apparatus via a network and transmits a program to the information processing apparatus. The information processing apparatus includes a program execution unit, a program execution tracking unit, and a recording unit. The program execution means executes the program acquired via the network. The program execution tracking means tracks the execution of the program. The recording means records information on the execution history of the program.

The information processing method of the present invention includes a step of executing a program acquired via a network, a step of tracking the execution of the program, and a step of recording information on the execution history of the program according to the analyzed recording policy. It comprises.

The program of the present invention causes a computer to execute the above information processing method.

The present invention enables an advertisement provider to accurately collect a user's information browsing history regardless of the situation.

FIG. 1 is a schematic diagram illustrating an example of a screen operation using an asynchronous communication technique. FIG. 2 is a block diagram showing the configuration of the information collection system according to the first embodiment of the present invention. FIG. 3 is a schematic diagram showing a specific example of the recording policy according to the embodiment of the present invention. FIG. 4 is a flowchart showing the operation (information processing method (program)) of the information processing system according to the embodiment of the present invention. FIG. 5 is a block diagram showing a configuration of an information processing system according to the second embodiment of the present invention. FIG. 6 is a block diagram showing a configuration of an information processing system according to the third embodiment of the present invention. FIG. 7 is a flowchart showing the operation (information processing method (program)) of the information processing system according to the third embodiment of the present invention. FIG. 8 is a block diagram showing a configuration of an information processing system according to the fourth embodiment of the present invention. FIG. 9 is a flowchart showing the operation (information processing method (program)) of the information processing system according to the fourth embodiment of the present invention. FIG. 10 is a schematic diagram showing another specific example of the recording policy according to the embodiment of the present invention.

Hereinafter, embodiments of an information processing apparatus, an information processing system, an information processing method, and a program according to the present invention will be described with reference to the accompanying drawings.

(First embodiment)
First, an information processing system according to a first embodiment of the present invention will be described with reference to the accompanying drawings. FIG. 2 is a block diagram showing the configuration of the information processing system according to the first embodiment of the present invention. This information processing system includes an information providing server 1, a user terminal 2, and a record collection server 3. The information providing server 1, the user terminal 2, and the record collection server 3 are connected via a network so that bidirectional information communication is possible. Examples of the network include a wired line, a wireless line, and a combination thereof, such as the Internet, a LAN (Local Area Network), a WAN (Wide Area Network), and a mobile phone network.

The information providing server 1 is an information processing apparatus exemplified by a computer. The information providing server 1 transmits the data 100 to the user terminal 2 based on a request from the user terminal 2, for example. The information providing server 1 belongs to, for example, a trader who publishes a web page including advertisements (requested by himself or others) on the Internet. It may belong to an advertisement provider (advertiser). The data 100 includes a program 101 and a recording policy 102 set in correspondence with the program 101. That is, the information providing server 1 transmits the program 101 and the recording policy 102 as a set (set). The information providing server 1 includes a data storage unit 11 and a data management unit 12.

The data storage unit 11 stores the program 101 and the recording policy 102 set corresponding to the program 101 in association with each other. For example, based on a request from the user terminal 2, the data management unit 12 reads the data 100 from the data storage unit 11 and transmits the data 100 to the user terminal 2. The data storage unit 11 and the data management unit 12 can be realized by software, hardware, or a combination of software and hardware. For example, the data storage unit 11 can be realized by an HDD (hard disk drive), a program, a CPU (central processing unit), and a main memory (semiconductor memory). The data management unit 12 can be realized by a program, a CPU, a main memory, and a communication device. Each program is stored in the HDD.

The user terminal 2 is an information processing apparatus exemplified by a portable information terminal such as a computer, a mobile phone, a PDA (Personal Digital Assistant), or a portable game device. Data 100 is acquired from the information providing server 1 and the program 101 is executed, and the execution history of the program 101 is recorded according to the recording policy 102. The user terminal 2 belongs to a general user who browses a web page on the Internet, for example. The user terminal 2 includes a data acquisition unit 20, a program execution unit 21, a profiler 22, a recording unit 23, a recording policy analysis unit 25, and a recording transmission unit 29.

The data acquisition unit 20 acquires data 100 (including the program 101 and the recording policy 102) from the information providing server 1. That is, the data acquisition unit 20 receives the program 101 and the recording policy 102 together from the information providing server 1. The program execution unit 21 executes the program 101. The profiler 22 traces the execution of instructions in the program. The profiler 22 is exemplified by a performance analysis tool that performs dynamic program analysis. That is, the profiler 22 monitors and acquires various types of information such as the processing content executed by the program and its order. The recording policy analysis unit 25 analyzes the recording policy 102. The recording policy 102 describes the type of information recorded at the time of tracing and the conditions for recording. The recording unit 23 records information selected according to the recording policy 102 among the information acquired by the profiler 22 as the execution history of the program. The recording transmission unit 29 transmits the recording information 301 recorded by the recording unit 23 to the recording collection server 3.

The data acquisition unit 20, the program execution unit 21, the profiler 22, the recording unit 23, the recording policy analysis unit 25, and the recording transmission unit 29 can be realized by software, hardware, or a combination of software and hardware. . For example, the program execution unit 21, the profiler 22, the recording unit 23, and the recording policy analysis unit 25 can be realized by a program, a CPU, and a main memory. The data acquisition unit 20 and the record transmission unit 29 can be realized by a communication device, a program, a CPU, and a main memory. Each program is stored in the HDD.

As such programs, for example, a data acquisition unit 20, a program execution unit 21, a recording policy analysis unit 25, a profiler 22, a recording unit 23, and a recording transmission unit 29 are JavaScript (executed in a script execution environment on a browser). (Registered trademark) program. Alternatively, some of the data acquisition unit 20, the program execution unit 21, the profiler 22, the recording policy analysis unit 25, the recording unit 23, and the recording transmission unit 29 (example: profiler 22, recording unit 23, and recording transmission unit 29). ) May be realized by a program executed in the execution environment on the OS, and the rest may be realized by the JavaScript (registered trademark) program.

The record collection server 3 is an information processing apparatus exemplified by a computer. The record collection server 3 stores the record information 301 transmitted from the user terminal 102. The record collection server 3 belongs to, for example, an advertisement provider (advertiser) or an advertisement company of an advertisement included in a web page published on the Internet. The record collection server 3 includes a data storage unit 31 and a data management unit 32.

The data management unit 32 receives the identification information of the user terminal 102 and the recording information 301 transmitted from the user terminal 2. The data storage unit 31 stores the transmitted recording information 301 and identification information in association with each other. The data management unit 32 and the data storage unit 31 can be realized by software, hardware, or a combination of software and hardware. For example, the data management unit 32 can be realized by a program, a CPU, a main memory, and a communication device. The data storage unit 31 can be realized by an HDD, a program, a CPU, and a main memory. Each program is stored in the HDD.

The data 100 acquired by the user terminal 2 from the information providing server 1 is, for example, information on a Web page (or Web application) using asynchronous communication by JavaScript (registered trademark), which is one of the technical elements of AJAX. The data 100 includes the program 101 and the recording policy 102 as described above.

The recording policy 102 describes the type of information recorded by the recording unit 23 and the recording conditions, and may be embedded in the information of the Web page (or Web application) or may be different. Good. The types of information to be recorded include, for example, information on the program (example: command, function name, value of argument at execution), information on the internal state of the user terminal 2 (example: memory consumption, CPU load, battery remaining amount, Information on terminal status (example: open / close status of notebook PC or foldable mobile phone, vertical / horizontal status of display portion of terminal) and peripheral status of user terminal 2 (example: time, position, temperature) , Illuminance, etc.). The information to be recorded is acquired by the profiler 22, the browser and OS functions, the peripheral information collection unit 24 of the second embodiment, and the like. The recording condition indicates what range the values of the above-mentioned information are in actual recording. The data 100 may include display data displayed on the screen of the user terminal 2 (the description is omitted in the present embodiment).

As an instruction or function name in information related to a program, for example, an event handler function associated with an event related to an actual user operation such as mouse click or mouseover can be considered. By setting such a function in the recording policy 102, information reflecting actual user operations can be recorded. Thereby, the execution history of user operations can also be acquired.

The recording policy 102 is provided corresponding to the program 101. For example, the recording policy 102 may be set for each program 101, or may be set for each type or group. The recording policy 102 can be changed as appropriate according to various factors exemplified by the program 101 and the timing and situation of collecting the recording information 301. As described above, it is preferable that the recording policy 102 can be dynamically set for each program 101 because it can quickly respond to a change in an advertiser's request, business situation, social situation, or the like.

The program 101 is a program executed on the user terminal 2, and may be embedded in the information of the Web page (or Web application) or may be different. The program 101 is, for example, program code that can be embedded in a Web page (or Web application) using asynchronous communication by JavaScript (registered trademark), which is one of the technical elements of AJAX, and executed in a script execution environment on a browser. is there. In that case, the data acquisition unit 20 executes such asynchronous communication with the data management unit 12 and acquires the Web page (or Web application). The program execution unit 21 executes the Web page (or Web application) and the program 101. Alternatively, the program 101 is exemplified by a JavaScript (registered trademark) program that can be executed on a browser or an action script program code of flash (Adobe FLASH: registered trademark).

The program execution history is a history of instructions executed by the program 101 traced by the profiler 22. For example, if the program 101 is a program code embedded in a Web page (or Web application) using asynchronous communication by JavaScript (registered trademark), which is one of the technical elements of AJAX, the Web page (Web application) is displayed. Instructions that were actually executed at the time of execution, function names, argument values at the time of execution, etc.

Referring to the contents related to the event handler function associated with the event related to the user operation in the execution history of this program, the execution history of the user operation can be acquired. For example, by referring to the contents related to an event handler function associated with an event such as mouse click or mouse over, an execution history such as mouse click or mouse over can be acquired. Moreover, the browsing history of the image can be acquired by referring to the content related to the function that involves image display on the user terminal screen.

The recording information 301 transmitted from the user terminal 2 to the recording collection server 3 includes the type of information described in the recording policy 102 that satisfies the recording conditions described in the recording policy 102. The recorded information 301 may include identification information that identifies the user terminal 2.

FIG. 3 is a schematic diagram showing a specific example of the recording policy 102 according to the first embodiment of the present invention. In the example of this figure, the recording policy 102 is described in XML (Extensible Markup Language) and is shown in a range from <RecordPolicy> to </ RecordPolicy>. Here, one recording policy is shown in a range from <Policy id = “1”> to </ Policy>. The recording policy 102 may be composed of a combination of two or more policies as shown in FIG. In the example of FIG. 10, the recording policy 102 is configured by a combination of three policies “policy 1”, “policy 2”, and “policy 3”.

As the recording condition (range from <Condition> to </ Condition>), the recording policy 102 indicates that “if the function“ alert ”is read between 7:00 and 23:00, the following types of information are displayed. (<Time after = “07:00”, before = “23:00” />, <Function Called name = “alert” />). On the other hand, as the type of information to be recorded, time (UTC) (<Value name = “Time”, format = “UTC” />), the name of the called function (<Value name = “FunctionName” />), memory consumption The quantity (<Value name = “Memory Usage”, unit = “MB” />) and the current location (<Value name = “Location”, system = “Japan” />) are described.

These values can be acquired using a predetermined function in the user terminal 2. For example, the time and memory consumption can be obtained by executing a function that acquires the time and memory consumption from the OS when the profiler 22 executes tracing to acquire information. The called function name can be acquired by the profiler 22 executing a trace. The current location can be acquired by, for example, a GPS (Global Positioning System) device as the peripheral information collection unit 24 in the second embodiment described later.

Next, the operation (information processing method (program)) of the information processing system according to the first embodiment of the present invention will be described with reference to the accompanying drawings. FIG. 4 is a flowchart showing the operation (information processing method (program)) of the information processing system according to the first embodiment of the present invention.

First, the data acquisition unit 20 accesses the information providing server 1 in response to a user operation on the user terminal 2 and acquires the data 100 (S1). For example, the browser (including the data acquisition unit 20) of the user terminal 2 accesses a Web site as the information providing server 1 and acquires a Web page as the data 100 in response to a user operation.

Next, the program execution unit 21 loads the program 101 included in the acquired data 100. In addition to the program that is always executed, the program 101 may include a program that is executed only when a predetermined input is made to the user terminal 2 by the user. On the other hand, the recording policy analysis unit 25 analyzes the recording policy 102 corresponding to the program 101 and applies it to the recording unit 23 (S2). That is, the type of information to be recorded in the recording unit 23 and the recording condition are notified. For example, the program execution unit 21 displays a Web page and loads program code (program 101) embedded in the Web page into a script execution environment on the browser. On the other hand, the recording policy analysis unit 25 displays the recording policy 102 embedded in the Web page (eg, mouse click at a predetermined position on the Web page, mouse over at a predetermined position on the Web page for 2 seconds or more). The information is read and analyzed, and the type of information to be recorded in the recording unit 23 and the recording condition are notified.

Thereafter, the program execution unit 21 executes the first program instruction of the program 101 (S3). At that time, the profiler 22 detects this and transmits information about the executed program instruction (eg, instruction, function name, argument value, etc.) to the recording unit 23. The recording unit 23 that has received the information refers to the recording policy 102 applied in S2 (the type and recording conditions of the notified information to be recorded) and determines whether the information matches the recording conditions (S4). . If the recording condition is met, the recording unit 23 records the information as information of an execution history in association with information such as time (S5). If the information does not match the recording conditions, the recording unit 23 does not store the information. For example, the program execution unit 21 executes a program code (program 101). At this time, the profile 22 detects the executed instruction, function, the value of the argument used, and information such as mouse click and mouse over by the performed user operation as the program code is executed. The information is transmitted to the recording unit 23 in association with the time acquired from. The recording unit 23 selects information corresponding to the content (eg, mouse click, mouse over) of the recording policy 102 notified from the recording policy analysis unit 25 from the information transmitted from the profile 22. And it records in association with information such as time as execution history information.

When the determination by the recording unit 23 and the recording of the execution history are completed, the program execution unit 21 determines whether there is a program command to be executed next (S6). If there is an instruction to be executed next (S6: YES), it is executed (S3), and thereafter S3 to S6 are repeated. If there is no instruction to be executed next in S6 (S6: NO), the program execution unit 23 stops the execution of the program. Thereafter, the recording information transmitting unit 29 transmits the execution history accumulated by the recording unit 23 to the recording collecting server 3 as recording information 301 together with information for identifying the user terminal 2 (S7).

As described above, the operation of the information processing system according to the first embodiment of the present invention is performed. The recording information 301 may be transmitted in response to a request from the information collection server 3 instead of being performed simultaneously with the end of the program 101.

When embedding the profiling code in which the condition of whether to record and the actual recording operation is embedded in the script of the program 101, it is necessary to determine the condition of whether to record each function call in the program 101 There is. In the present embodiment, a recording policy 102 is provided separately from the program 101, and the profile policy 22 and the recording unit 23 analyze and apply the recording policy, thereby determining whether or not to record before the function call in the program 101. It is possible to collectively execute a part of the condition determination operation (such as time reference) in advance. As a result, the execution time of the program 101 can be shortened compared to the case where the profiling coat is embedded in the script of the program 101.

In the present embodiment, the following effects can be obtained. First, the first effect is that the advertisement provider can accurately collect the browsing history of information by the user even when the user browses a Web page using asynchronous communication. This is because the browsing history is not collected on the Web server but is collected on the user terminal where the user actually browses the information. By tracing instructions executed on the user terminal on the user terminal, instructions that have been loaded but not executed in the program transmitted from the Web server to the user terminal can be easily removed from the record. Is possible.

The second effect is that an advertisement provider can acquire only desired information as a browsing history for each advertisement (program) by specifying information to be recorded in the browsing history using a recording policy. . This is because a recording policy can be set for each advertisement (program). Also, by appropriately setting the information to be recorded in the browsing history using this recording policy, when the user browses the Web page, the program that has been loaded but not executed in the program is displayed in the browsing history. It is also possible not to include it.

The third effect is that the advertisement provider can collect not only the browsing of information by the user but also a more detailed operation history and internal state. This is because, since the history is collected on the user terminal, it is possible to acquire the execution of the function indicating the user operation using the profile function of the user terminal or use the function of the OS.

(Second Embodiment)
First, an information processing system according to a second embodiment of the present invention will be described with reference to the accompanying drawings. FIG. 5 is a block diagram showing a configuration of an information processing system according to the second embodiment of the present invention. This information processing system includes an information providing server 1, a user terminal 2, and a record collection server 3 which are connected via a network so that bidirectional information communication is possible.

This embodiment is different from the first embodiment in that the user terminal 2 further includes a peripheral information collection unit 24. The peripheral information collection unit 24 acquires information about the peripheral state of the user terminal 2 (example: time, position, temperature, illuminance), and outputs the acquired information to the recording unit 23. Furthermore, the status of the user terminal 2, for example, the opening / closing status of a notebook PC or a foldable mobile phone, the vertical / horizontal status of the display unit of the terminal is acquired, and the acquired device status information is output to the recording unit 23 May be. The peripheral information collection unit 24 is exemplified by a measurement device including various sensors (eg, temperature sensor, optical sensor, pressure (altitude) sensor, acceleration sensor, proximity sensor) and a GPS (Global Positioning System) device. The recording unit 23 records information that conforms to the recording policy 102 in consideration of information from the peripheral information collection unit 24. As described above, it is preferable to set the peripheral status and the device status as the recording policy 102 because it is possible to accurately respond to changes in the advertiser's request, business status, and social status.

Since other configurations are the same as those in the first embodiment, the description thereof is omitted.
Further, the operation of the information processing system (information processing method (program)) according to the second embodiment of the present invention is the same as that recorded except for the information from the peripheral information collecting unit 24 being recorded. Since this is the same as the first embodiment, the description thereof is omitted.

Also in this embodiment, the same effect as that of the first embodiment can be obtained. In addition, as a fourth effect, in addition to the information browsing history / operation history of the user, the surrounding situation and the device situation where the display terminal is placed can be recorded and collected by the advertisement provider. This is because the peripheral information collection unit 24 can record the peripheral status and device status where the display terminal is placed in the recorded information 301.

(Third embodiment)
First, an information processing system according to a third embodiment of the present invention will be described with reference to the accompanying drawings. FIG. 6 is a block diagram showing a configuration of an information processing system according to the third embodiment of the present invention. This information processing system includes an information providing server 1, a user terminal 2, and a record collection server 3 which are connected via a network so that bidirectional information communication is possible.

In the present embodiment, the data 100 transmitted from the information providing server 1 further includes an aggregation policy 103, and the user terminal 2 further includes an aggregation policy analysis unit 26 and a recording aggregation unit 27. Different from the first embodiment.

The data storage unit 11 of the information providing server 1 stores an aggregate policy 103 set corresponding to the program 101 in association with the program 101 in addition to the program 101 and the recording policy 102. For example, based on a request from the user terminal 2, the data management unit 12 reads the data 100 further including the aggregate policy 103 from the data storage unit 11 and transmits the data 100 to the user terminal 2.

The aggregation policy 103 describes a rule for aggregating information recorded by the recording unit 23, and may be embedded in the information of the Web page (or Web application) or may be different. The aggregation policy 103 is exemplified by rules for collecting the raw information recorded by the recording unit 23 for each predetermined condition or statistically processing the raw information. The predetermined condition in the rule to be aggregated is, for example, the type, number of times, and time of the function. Specifically, for example, the condition of the number of clicks in the morning on weekdays for the target button (function) or five times for the target week. This is the condition of the clicked button (function). The statistical processing in the rule to be aggregated is, for example, an average value, variance, frequency distribution, and the like. Specifically, for example, the average number of clicks per day for the target button (function) and the number of clicks of the target button (function) The distribution for one week.

The aggregation policy 103 can be appropriately changed according to various factors exemplified by the program 101, the recording policy 102, the timing and situation of collecting the recording information 301, and the like. Thus, it is preferable that the aggregation policy 103 can be dynamically set for each program 101 because it can quickly respond to changes in the state of the information communication line, the demands of the advertiser, the business situation, and the social situation.

The aggregation policy analysis unit 26 analyzes the aggregation policy 103 included in the data 100 acquired by the data acquisition unit 20. The recording aggregation unit 27 aggregates the information recorded by the recording unit 23 according to the analyzed aggregation policy 103. Thereby, the recording transmission unit 29 transmits the information aggregated by the recording aggregation unit 27 to the recording collection server 3 as the newly recorded information 301. The aggregation policy analysis unit 26 and the recording aggregation unit 27 can be realized by a program, a CPU, and a main memory. The program is stored in the HDD. As such a program, for example, the aggregation policy analysis unit 26 and the recording aggregation unit 27 can be realized by a JavaScript (registered trademark) program executed in a script execution environment on a browser. Alternatively, some of the aggregation policy analysis unit 26 and the recording aggregation unit 27 may be realized by a program executed in the execution environment on the OS, and the rest may be realized by the above JavaScript (registered trademark) program.

Other configurations are the same as those in the first embodiment, and thus description thereof is omitted.

Next, the operation (information processing method (program)) of the information processing system according to the third embodiment of the present invention will be described with reference to the accompanying drawings. FIG. 7 is a flowchart showing the operation (information processing method (program)) of the information processing system according to the third embodiment of the present invention.

In the operation of the information processing system according to the third embodiment of the present invention, steps S1 to S6 are the same as those in the first embodiment. Subsequently, the aggregation policy analysis unit 26 analyzes the aggregation policy 103 included in the data 100 acquired by the data acquisition unit 20 and applies it to the recording aggregation unit 27 (S11). The recording aggregation unit 27 aggregates the execution history accumulated so far by the recording unit 23 according to the analyzed aggregation policy 103 (S12). Thereafter, the aggregated execution history is transmitted to the record collection server 3 as record information 301 together with information for identifying the user terminal 2 (S7). As described above, the operation of the information processing system according to the third embodiment of the present invention is performed.

Also in this embodiment, the same effect as that of the first embodiment can be obtained. In addition, as a fourth effect, it is possible to collect and transmit information browsing history of the user. Thereby, the data amount of the recording information 301 can be adjusted. This is because the information 301 appropriately recorded can be aggregated by the functions of the aggregation policy analysis unit 26 and the recording aggregation unit 27 based on the aggregation policy 103. Note that the present embodiment may further include a peripheral information collection unit 24 as in the second embodiment. In that case, the same effect as that of the second embodiment can be further obtained.

(Fourth embodiment)
First, an information processing system according to a fourth embodiment of the present invention will be described with reference to the accompanying drawings. FIG. 8 is a block diagram showing a configuration of an information processing system according to the fourth embodiment of the present invention. This information processing system includes an information providing server 1, a user terminal 2, and a record collection server 3 which are connected via a network so that bidirectional information communication is possible.

In the present embodiment, the data 100 transmitted from the information providing server 1 further includes a transmission policy 104, and the user terminal 2 further includes a transmission policy analysis unit 28. Different from form.

The data storage unit 11 of the information providing server 1 stores a transmission policy 104 set corresponding to the program 101 in association with the program 101 in addition to the program 101, the recording policy 102, and the aggregation policy 103. For example, based on a request from the user terminal 2, the data management unit 12 reads the data 100 further including the transmission policy 104 from the data storage unit 11 and transmits the data 100 to the user terminal 2.

The transmission policy 104 describes the type of information to be transmitted among the information aggregated by the recording aggregation unit 27 and the conditions for performing the transmission operation, and is embedded in the information of the web page (or web application). It may be different or different. The type of information to be transmitted is the same as the type of information recorded in the recording policy 102, for example. However, it is selected from the types of information depending on the situation. The conditions for performing the transmission operation are, for example, transmission time (example: late at night, because the line is free), transmission date and time (example: for month-end and monthly statistical processing), timing (example: update of web page advertisement) Timing).

The transmission policy 104 can be appropriately changed according to various factors exemplified by the program 101, the recording policy 102, the aggregation policy 103, the timing and situation of collecting the recording information 301, and the like. As described above, it is preferable that the transmission policy 104 can be dynamically set for each program 101 because it can quickly respond to changes in the state of the information communication line, the demands of the advertiser, the business situation, and the social situation.

The transmission policy analysis unit 28 analyzes the transmission policy 104 included in the data 100 acquired by the data acquisition unit 20. As a result, the recording / transmission unit 29 transmits information that conforms to the transmission policy 104 among the information aggregated by the recording aggregation unit 27 to the recording / collection server 3 as the newly recorded information 301. The transmission policy analysis unit 28 can be realized by a program, a CPU that executes the program, and a main memory. As such a program, for example, the transmission policy analysis unit 28 can be realized by a JavaScript (registered trademark) program executed in a script execution environment on a browser. Alternatively, the transmission policy analysis unit 28 may be realized by a program executed in an execution environment on the OS.

Other configurations are the same as those in the third embodiment, and thus description thereof is omitted.

Next, the operation (information processing method (program)) of the information processing system according to the fourth embodiment of the present invention will be described with reference to the accompanying drawings. FIG. 9 is a flowchart showing the operation (information processing method (program)) of the information processing system according to the fourth embodiment of the present invention.

In the operation of the information processing system according to the fourth embodiment of the present invention, steps S1 to S6 and S11 to S12 are the same as those of the third embodiment. Subsequently, the transmission policy analysis unit 28 analyzes the transmission policy 104 included in the data 100 acquired by the data acquisition unit 20 and applies it to the recording transmission unit 29 (S13). The recording transmission unit 29 transmits the execution history aggregated by the recording aggregation unit 27 to the recording collection server 3 as recording information 301 together with information for identifying the user terminal 2 in accordance with the analyzed transmission policy (S7). As described above, the operation of the information processing system according to the fourth embodiment of the present invention is performed.

Also in this embodiment, the same effect as that of the third embodiment can be obtained. In addition, as a fifth effect, the advertisement provider can collect information browsing history of the user at an arbitrary time. This is because the function 301 of the transmission policy analysis unit 28 based on the transmission policy 104 can cause the user terminal 2 to transmit information 301 appropriately recorded at a desired timing.

Note that the present embodiment may further include a peripheral information collection unit 24 as in the second embodiment. In that case, the same effect as that of the second embodiment can be further obtained. Further, in the case of the present embodiment and the above-described writing, the aggregation policy analysis unit 26 and the recording aggregation unit 27 may not be provided. In that case, the information itself recorded in the recording unit 23 in the first and second embodiments is transmitted based on the transmission policy 104 without being aggregated.

As described above, in the present invention, there is a possibility that a difference occurs between the access history and the actual browsing history as in the case where the user browses a Web page using asynchronous communication and acquires information on the user terminal. Even if there is a possibility, the advertisement provider who provides information using the information providing server can accurately collect the information browsing history of the user by the record collecting server.

Also, the information that the advertisement provider wants to acquire is not limited to browsing history. For example, if information such as where the mouse pointer operated by the user passes on the terminal screen and where for how many seconds can be acquired, it can be used as basic information for estimating the user's interest. In the present invention, as described above, a more detailed operation history of such a user can be acquired.

In addition, when the user terminal is a portable information terminal that can be carried, if the advertisement provider can grasp where the user was when the user browsed the information, it would be useful for planning future promotions and advertisement placement plans. It can be used as a reference. In the present invention, as described above, even when the advertisement provider wants to acquire the surrounding situation where the user terminal is placed, the surrounding situation can be acquired.

Also, when the history information is sent all at once from the user terminal to the record collection server for recording the access history and the execution history, the processing for recording the history information may increase the load on the system. In the present invention, the timing of collecting history information can be freely operated on the advertisement provider side, so that the load on the system can be reduced.

The present invention provides a means for recording and transmitting the execution history of a program, the internal state and the peripheral state of the execution environment in accordance with a policy such as a recording policy, and so on. Applicable to usage. Moreover, it is applicable also to uses, such as a measurement of the advertising effect with respect to a user.

The program, data, and the like of the present invention may be recorded on a computer-readable storage medium and read from the storage medium into an information processing apparatus such as an information providing server, a user terminal, and a record collection server.

The present invention is not limited to the above-described embodiments, and it is obvious that each embodiment can be appropriately modified or changed within the scope of the technical idea of the present invention. In addition, the technology described in each embodiment can be applied to other embodiments as long as no technical contradiction occurs.

Although the present invention has been described above with reference to the embodiment, the present invention is not limited to the above embodiment. Various changes that can be understood by those skilled in the art can be made to the configuration and details of the present invention within the scope of the present invention.

This application is based on Japanese Patent Application No. 2009-074890, filed on Mar. 25, 2009, claiming the benefit of priority from that application, the disclosure of that application should be cited Is incorporated here as it is.

Claims

Program execution means for executing a program acquired via a network;
Program execution tracking means for tracking the execution of the program;
An information processing apparatus comprising: a recording unit that records information on the execution history of the program.
It further comprises recording policy analysis means for analyzing the recording policy set corresponding to the program, describing the type of information to be recorded at the time of tracking and the recording conditions.
The information processing apparatus according to claim 1, wherein the recording unit records the execution history information according to the analyzed recording policy.
The information processing apparatus according to claim 2, further comprising data acquisition means for acquiring the program and the recording policy as a set.
The information processing apparatus according to claim 1, wherein the recording unit further records information on an internal state and a peripheral state of an execution environment of the program according to the recording policy.
It further comprises peripheral state acquisition means for acquiring the peripheral state,
The information processing apparatus according to claim 4, wherein the recording unit records the peripheral state acquired using the peripheral state acquisition unit according to the recording policy.
The information processing apparatus according to any one of claims 1 to 5, further comprising a recording transmission unit configured to transmit the recorded information to the outside.
An aggregation policy analysis means for analyzing an aggregation policy describing a rule for aggregating the recorded information;
A recording aggregation unit that aggregates the recorded information according to the analyzed aggregation policy,
The information processing apparatus according to claim 6, wherein the recording transmission unit transmits the aggregated information as the recorded information.
Further comprising transmission policy analysis means for analyzing a transmission policy that describes the type of information to be transmitted and the conditions for performing the transmission operation;
The information processing apparatus according to claim 6, wherein the record transmission unit transmits the recorded information according to the analyzed transmission policy.
An information processing device;
An information providing server connected to the information processing apparatus via a network and transmitting a program to the information processing apparatus;
The information processing apparatus includes:
Program execution means for executing the program acquired via the network;
Program execution tracking means for tracking the execution of the program;
Recording means for recording the execution history information of the program;
An information processing system comprising:
The information providing server further transmits a recording policy that is set corresponding to the program and describes a type of information to be recorded at the time of tracking and a recording condition to the information processing apparatus,
The information processing apparatus further comprises recording policy analysis means for analyzing the recording policy acquired via the network,
The information processing system according to claim 9, wherein the recording unit records information on the execution history according to the analyzed recording policy.
The information processing system according to claim 10, wherein the information processing apparatus further includes data acquisition means for acquiring the program and the recording policy as a set.
The information processing system according to any one of claims 9 to 11, wherein the recording unit further records information on an internal state and a peripheral state of an execution environment of the program according to the recording policy.
The information processing apparatus further includes peripheral state acquisition means for acquiring a peripheral state,
The information processing system according to claim 12, wherein the recording unit records the peripheral state acquired by using the peripheral state acquisition unit according to the recording policy.
The information processing system according to any one of claims 9 to 13, further comprising a recording transmission unit configured to transmit the recorded information to the outside.
The information providing server further transmits an aggregation policy describing a rule for aggregating the recorded information to the information processing apparatus,
The information processing apparatus includes:
An aggregate policy analysis means for analyzing the aggregate policy;
A recording and aggregating unit for aggregating the recorded information according to the analyzed aggregation policy;
The information processing system according to claim 14, wherein the record transmission unit transmits the aggregated information as the recorded information.
The information providing server further transmits a transmission policy that describes the type of information to be transmitted and conditions for performing a transmission operation to the information processing apparatus,
The information processing apparatus includes:
A transmission policy analyzing means for analyzing the transmission policy;
The information processing system according to claim 14 or 15, wherein the record transmission unit transmits the recorded information according to the analyzed transmission policy.
Executing a program acquired via a network;
Tracking the execution of the program;
Recording information of the execution history of the program;
An information processing method comprising:
A step of analyzing a recording policy set in correspondence with the program, describing the type of information to be recorded at the time of tracking and the conditions for recording;
The information processing method according to claim 17, further comprising: recording the execution history information according to the analyzed recording policy.
The information processing method according to claim 18, further comprising a step of acquiring the program and the recording policy as a set.
The information processing method according to any one of claims 17 to 19, wherein the recording step includes a step of recording information on an internal state and a peripheral state of an execution environment of the program according to the recording policy.
The information processing method according to any one of claims 17 to 20, further comprising a step of transmitting the recorded information to the outside.
Obtaining an aggregation policy describing rules for aggregating the recorded information;
Analyzing the aggregate policy;
Aggregating the recorded information according to the analyzed aggregation policy,
The information processing method according to claim 21, wherein the transmitting step transmits the aggregated information as the recorded information.
Obtaining a transmission policy describing the type of information to be transmitted and conditions for performing the transmission operation;
Analyzing the transmission policy, and
The information processing method according to claim 21 or 22, wherein the transmitting step includes a step of transmitting the recorded information in accordance with the analyzed transmission policy.
A program for causing a computer to execute the information processing method according to any one of claims 17 to 23.