WO2010095843A3 - 위치 기반 광고 시스템 - Google Patents

위치 기반 광고 시스템 Download PDF

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Publication number
WO2010095843A3
WO2010095843A3 PCT/KR2010/000964 KR2010000964W WO2010095843A3 WO 2010095843 A3 WO2010095843 A3 WO 2010095843A3 KR 2010000964 W KR2010000964 W KR 2010000964W WO 2010095843 A3 WO2010095843 A3 WO 2010095843A3
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WO
WIPO (PCT)
Prior art keywords
advertisement
user
location
area
advertisement area
Prior art date
Application number
PCT/KR2010/000964
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English (en)
French (fr)
Other versions
WO2010095843A2 (ko
Inventor
고종옥
Original Assignee
주식회사 포비커
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
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Publication date
Application filed by 주식회사 포비커 filed Critical 주식회사 포비커
Publication of WO2010095843A2 publication Critical patent/WO2010095843A2/ko
Publication of WO2010095843A3 publication Critical patent/WO2010095843A3/ko

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0261—Targeted advertisements based on user location
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
    • G06K19/00—Record carriers for use with machines and with at least a part designed to carry digital markings
    • G06K19/06—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code
    • G06K19/067—Record carriers with conductive marks, printed circuits or semiconductor circuit elements, e.g. credit or identity cards also with resonating or responding marks without active components
    • G06K19/07—Record carriers with conductive marks, printed circuits or semiconductor circuit elements, e.g. credit or identity cards also with resonating or responding marks without active components with integrated circuit chips
    • G06K19/0723—Record carriers with conductive marks, printed circuits or semiconductor circuit elements, e.g. credit or identity cards also with resonating or responding marks without active components with integrated circuit chips the record carrier comprising an arrangement for non-contact communication, e.g. wireless communication circuits on transponder cards, non-contact smart cards or RFIDs
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information
    • H04W4/023—Services making use of location information using mutual or relative location information between multiple location based services [LBS] targets or of distance thresholds

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  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • General Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Economics (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Computer Hardware Design (AREA)
  • Microelectronics & Electronic Packaging (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
  • Telephonic Communication Services (AREA)
  • Mobile Radio Communication Systems (AREA)

Abstract

위치 기반 광고 시스템이 개시된다. 본 발명의 실시예에 따른 위치 기반 광고 시스템은 광고 지역에 위치하는 이용자에 대하여 광고 정보를 전송하는 위치 기반 광고 시스템이고, 상기 광고 지역에 배치되는 RFID 태그 및 상기 이용자가 소지하는 RFID 리더기를 이용하거나 상기 광고 지역에 배치되는 RFID 리더기 및 상기 이용자가 소지하는 RFID 태그를 이용하여 상기 광고 지역에 대한 식별 코드를 수신하고, 상기 광고 지역에 대한 식별 코드를 이용하여 상기 이용자가 상기 광고 지역에 위치하는지를 체크하는 위치 체크부; 상기 이용자가 상기 광고 지역에 위치하는 것으로 체크된 경우, 광고 데이터 베이스로부터 상기 광고 지역을 대상으로 광고하도록 요청된 상기 광고 정보를 검색하는 제어부; 및 상기 제어부에 의해 검색된 상기 광고 정보를 상기 이용자의 무선 통신 단말기로 전송하는 광고 전송부를 구비한다.
PCT/KR2010/000964 2009-02-20 2010-02-17 위치 기반 광고 시스템 WO2010095843A2 (ko)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
KR10-2009-0014246 2009-02-20
KR1020090014246A KR20100095125A (ko) 2009-02-20 2009-02-20 위치 기반 광고 시스템

Publications (2)

Publication Number Publication Date
WO2010095843A2 WO2010095843A2 (ko) 2010-08-26
WO2010095843A3 true WO2010095843A3 (ko) 2010-11-04

Family

ID=42634313

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/KR2010/000964 WO2010095843A2 (ko) 2009-02-20 2010-02-17 위치 기반 광고 시스템

Country Status (2)

Country Link
KR (1) KR20100095125A (ko)
WO (1) WO2010095843A2 (ko)

Families Citing this family (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101718975B1 (ko) * 2010-11-30 2017-03-22 주식회사 케이티 무선 태그를 이용한 응용 서비스 방법, 이를 제공하는 단말 측위 장치 및 응용 서비스 장치
KR101251782B1 (ko) * 2011-02-10 2013-04-08 (주)아토미디어 지역 광고 시스템 및 지역 광고 가격 산출 방법
US20220217934A1 (en) 2018-09-06 2022-07-14 Yeda Research And Development Co. Ltd. Cellulose-synthase-like enzymes and uses thereof

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20020094340A (ko) * 2001-06-11 2002-12-18 주식회사 넥스텔 신용카드사용과 연동하여 휴대폰상에 광고제공하는 방법및 시스템
KR20060067413A (ko) * 2004-12-15 2006-06-20 주식회사 케이티프리텔 Ｒｆｉｄ를 이용한 위치 기반 광고 방법 및 그 장치
KR20060119476A (ko) * 2005-05-20 2006-11-24 에스케이 텔레콤주식회사 Ｌｂｓ를 이용한 광고 제공 방법 및 장치 및 그 장치를포함하는 시스템
KR20060134506A (ko) * 2005-06-23 2006-12-28 신권 무선인식태그와 모바일기기를 이용한 맞춤형 정보제공시스템 및 방법

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20020094340A (ko) * 2001-06-11 2002-12-18 주식회사 넥스텔 신용카드사용과 연동하여 휴대폰상에 광고제공하는 방법및 시스템
KR20060067413A (ko) * 2004-12-15 2006-06-20 주식회사 케이티프리텔 Ｒｆｉｄ를 이용한 위치 기반 광고 방법 및 그 장치
KR20060119476A (ko) * 2005-05-20 2006-11-24 에스케이 텔레콤주식회사 Ｌｂｓ를 이용한 광고 제공 방법 및 장치 및 그 장치를포함하는 시스템
KR20060134506A (ko) * 2005-06-23 2006-12-28 신권 무선인식태그와 모바일기기를 이용한 맞춤형 정보제공시스템 및 방법

Also Published As

Publication number Publication date
KR20100095125A (ko) 2010-08-30
WO2010095843A2 (ko) 2010-08-26

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