WO2010065235A2 - Provision of location-based advertising - Google Patents
Provision of location-based advertising Download PDFInfo
- Publication number
- WO2010065235A2 WO2010065235A2 PCT/US2009/063461 US2009063461W WO2010065235A2 WO 2010065235 A2 WO2010065235 A2 WO 2010065235A2 US 2009063461 W US2009063461 W US 2009063461W WO 2010065235 A2 WO2010065235 A2 WO 2010065235A2
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- advertising
- publisher
- advertising content
- receiving
- bid
- Prior art date
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q40/00—Finance; Insurance; Tax strategies; Processing of corporate or income taxes
- G06Q40/04—Trading; Exchange, e.g. stocks, commodities, derivatives or currency exchange
Definitions
- Location-based services are services available to various devices, including but not limited to personal navigation devices (PND), via a mobile network that make use of a geographic location of a device accessing the network to provide location-specific information.
- PND personal navigation devices
- Examples of location-based services may include, but are not limited to, identifying businesses near a user, helping drivers or pedestrians navigate to a desired destination, providing personalized weather reports, and providing traffic alerts related to nearby traffic problems.
- method 100 comprises, at 106, sending advertising content associated with the top N bids to the device for presentation to a user of the device, wherein N may be zero (in the case of no bids) or a positive integer.
- advertising publishers may bid a specific price to pay for the distribution of advertising content in a specified geographic area, and the highest bidder or bidders win priority to have advertising content items presented to a device user over other lower bidders.
- one or more items of advertising content may be presented on the device at any one time. Therefore, in some circumstances, the highest bidder's advertising content alone may be sent to a requesting device, while in other circumstances, more than one item of advertising content may be sent to a requesting device. Where more than one item of advertising content is sent to a device, the items of advertising content may be selected based upon descending order of bids. As a specific example, a GPS-enabled smart phone may allow a map to be displayed at various levels of zoom. In one example, for a specific level of zoom in a specific geographic region, the smart phone may be able to display three items of advertising content on a map.
- the advertising server 202 Upon receipt of the price bid, the advertising server 202 stores the bid in the updated bid information database 220. In this manner, the advertising server 202 may price location-based advertising services using a continuous rolling auction-like process in which N-dimensional virtual space on a map is bid on by multiple advertising publishers. Further, in some embodiments, advertising publishing computing devices may send updates to previously submitted bids stored in the updated bid info database 220, for example, to increase or reduce a price bid in response to the bidding actions of other advertising publishers.
- Examples of advertising transactions for which pricing information may be displayed include, but are not limited to, price per navigation, price per click-through, price per view, etc. In some embodiments, this pricing information may be displayed on a tile-by-tile basis, while in other embodiments, a single price that is determined based upon the individual pricings of each selected tile over the desired time interval may be displayed. [0030]
- the prices displayed for each tile may be determined in any suitable manner. For example, where previous bids have been made for a tile at the selected time interval, the price displayed may be a sum of the highest bid or bids for the selected tiles over the selected time interval, or may be lower or higher than this sum. Where no previous bids have been made, the price displayed may be a pre-determined minimum price per unit time.
- method 400 comprises, at 426, sending an updated bid to the server, wherein the updated bid changes one or more items in the original bid.
- the updated bid may comprise a higher or lower price bid, new or updated category information, a change in the originally requested time interval, or any other suitable updated information.
- an advertising publisher may be able to quickly and easily adjust the distribution of its advertising content, and therefore its advertising costs, in real-time and on an as-desired basis.
- program refers to software or firmware components that may be executed by, or utilized by, one or more computing devices described herein, and is meant to encompass individual or groups of executable files, data files, libraries, drivers, scripts, database records, etc. It will be appreciated that a computer-readable storage medium may be provided having program instructions stored thereon, which upon execution by a computing device, cause the computing device to execute the methods described above and cause operation of the systems described above.
Abstract
Description
Claims
Priority Applications (5)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
CA2742413A CA2742413A1 (en) | 2008-12-03 | 2009-11-06 | Provision of location-based advertising |
MX2011005931A MX2011005931A (en) | 2008-12-03 | 2009-11-06 | Provision of location-based advertising. |
EP09830810A EP2364487A4 (en) | 2008-12-03 | 2009-11-06 | Provision of location-based advertising |
JP2011539545A JP5686740B2 (en) | 2008-12-03 | 2009-11-06 | Providing location-based advertising |
CN2009801490382A CN102239500A (en) | 2008-12-03 | 2009-11-06 | Provision of location-based advertising |
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US12/327,724 | 2008-12-03 | ||
US12/327,724 US20100138294A1 (en) | 2008-12-03 | 2008-12-03 | Provision of location-based advertising |
Publications (2)
Publication Number | Publication Date |
---|---|
WO2010065235A2 true WO2010065235A2 (en) | 2010-06-10 |
WO2010065235A3 WO2010065235A3 (en) | 2010-08-12 |
Family
ID=42223668
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
PCT/US2009/063461 WO2010065235A2 (en) | 2008-12-03 | 2009-11-06 | Provision of location-based advertising |
Country Status (7)
Country | Link |
---|---|
US (1) | US20100138294A1 (en) |
EP (1) | EP2364487A4 (en) |
JP (1) | JP5686740B2 (en) |
CN (1) | CN102239500A (en) |
CA (1) | CA2742413A1 (en) |
MX (1) | MX2011005931A (en) |
WO (1) | WO2010065235A2 (en) |
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- 2009-11-06 CN CN2009801490382A patent/CN102239500A/en active Pending
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US9965768B1 (en) | 2011-05-19 | 2018-05-08 | Amazon Technologies, Inc. | Location-based mobile advertising |
EP2662847A1 (en) | 2012-05-11 | 2013-11-13 | ITCiCo Spain, S.L. | In-vehicle information delivery system and method |
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Also Published As
Publication number | Publication date |
---|---|
JP5686740B2 (en) | 2015-03-18 |
CN102239500A (en) | 2011-11-09 |
EP2364487A4 (en) | 2012-04-25 |
EP2364487A2 (en) | 2011-09-14 |
JP2012510681A (en) | 2012-05-10 |
MX2011005931A (en) | 2011-06-21 |
WO2010065235A3 (en) | 2010-08-12 |
US20100138294A1 (en) | 2010-06-03 |
CA2742413A1 (en) | 2010-06-10 |
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