WO2010020027A1 - Système destiné à fournir un contenu numérique appliqué à la téléphonie mobile/cellulaire ou similaire - Google Patents

Système destiné à fournir un contenu numérique appliqué à la téléphonie mobile/cellulaire ou similaire Download PDF

Info

Publication number
WO2010020027A1
WO2010020027A1 PCT/BR2009/000262 BR2009000262W WO2010020027A1 WO 2010020027 A1 WO2010020027 A1 WO 2010020027A1 BR 2009000262 W BR2009000262 W BR 2009000262W WO 2010020027 A1 WO2010020027 A1 WO 2010020027A1
Authority
WO
WIPO (PCT)
Prior art keywords
advertisement
terminal
call
subscriber
handset
Prior art date
Application number
PCT/BR2009/000262
Other languages
English (en)
Inventor
Rafael Pinto Estima
Original Assignee
DRUID INTERNET SYSTEMS COMÉRCIO E SERVIçOS LTDA.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by DRUID INTERNET SYSTEMS COMÉRCIO E SERVIçOS LTDA. filed Critical DRUID INTERNET SYSTEMS COMÉRCIO E SERVIçOS LTDA.
Publication of WO2010020027A1 publication Critical patent/WO2010020027A1/fr

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M3/00—Automatic or semi-automatic exchanges
    • H04M3/42—Systems providing special services or facilities to subscribers
    • H04M3/487—Arrangements for providing information services, e.g. recorded voice services or time announcements
    • H04M3/4872—Non-interactive information services
    • H04M3/4878—Advertisement messages
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M3/00—Automatic or semi-automatic exchanges
    • H04M3/42—Systems providing special services or facilities to subscribers
    • H04M3/42025—Calling or Called party identification service
    • H04M3/42034—Calling party identification service
    • H04M3/42059—Making use of the calling party identifier
    • H04M3/42068—Making use of the calling party identifier where the identifier is used to access a profile
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M3/00—Automatic or semi-automatic exchanges
    • H04M3/42—Systems providing special services or facilities to subscribers
    • H04M3/42348—Location-based services which utilize the location information of a target
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M3/00—Automatic or semi-automatic exchanges
    • H04M3/42—Systems providing special services or facilities to subscribers
    • H04M3/42365—Presence services providing information on the willingness to communicate or the ability to communicate in terms of media capability or network connectivity
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M3/00—Automatic or semi-automatic exchanges
    • H04M3/42—Systems providing special services or facilities to subscribers
    • H04M3/42382—Text-based messaging services in telephone networks such as PSTN/ISDN, e.g. User-to-User Signalling or Short Message Service for fixed networks

Definitions

  • the present invention refers to a system for disclosing digital data contents applied to mobile/cell telephony where the user receives information directed and sectioned through the screen, at the time he accesses said apparatus, distributed by the telephone service operators and stocked in handsets used by subscribers to said telephone services.
  • the present invention comprises particularly a system for sending and displaying messages associated to a media element, aired at any time when the subscriber interacts with the handset to check any event on the cell phone itself, where the telephone operator company is capable of creating a list of advertisers and/or data, which products and/or services will be offered to the cell phone user, through exposure on the cell phone screen of a media resource, whereby the choice of messages and/or information will follow a business rule according to the user's profile and location at the time the handset is being used, directing relevant messages and/or information according to the user's interest allied to his position at the time they are exhibited.
  • the user will receive benefits in bis plan such as discounts on bills or free minutes and messages according to the number of advertisements shown, or he may win bonuses for events of his choice.
  • the user is also offered the option to save the advertisement, as it may include a discount coupon, bar code or even a link to a web site.
  • Advertising is recognizably one of the most recommended means to amortize and distribute the operating costs of the modern technological infrastructures of mass communication.
  • Today, wireless communication represents the world's biggest mass communication market, having an infinitely higher penetration and exposure level than television networks. It is no longer considered to be a luxury item, but rather a primary need and one of the main elements of fostering social integration.
  • the dilution of costs of these services depends on the increase in the number of subscribers or sharing the infrastructure by various types of services or by a combination of the two.
  • SMS Short Messages
  • Document MU 7500850-5 discloses an automatic answering system, which upon intercepting a telephone call, among other options, discloses advertisements of the receiving subscriber, by way of previously recorded voice messages.
  • Document WO 02/01840 refers to a process for advertising in fixed, mobile and cellular telecommunications networks. However, said process is based on advertising via voice messages, wherein the subscriber has to access a specific server to search for an advertisement of interest.
  • Document JP 2001309443 refers to an advertising process via wireless networks by way of short messages (SMS) and/or e-mails. Said process blatantly diverges from that conceived by the present patent application since it fundamentally addresses text messages that oblige the user to seek the message in his in-box.
  • SMS short messages
  • Document EP 1253539 refers to a process for distributing advertisements over a private, wireless network, through two subscribers. It also provides for the existence of an intermediary to place the system in operation. Said process departs from that conceived by the present patent application, since it was not conceived for public but private, short-range networks, and besides it was developed for communication between two subscriber terminals.
  • Document BR MU 8100681-0 illustrates a marketing system applied to mobile and fixed telephony characterized by sending messages with advertising or business content to registered clients. For each message received, the client receives an amount in the form of a discount on his telephone bill. In this system, the client receives any message, at any time, besides not taking into account the profile and the location of the user.
  • Document BR PI 0503877-4 describes a system for airing digital content associated to a media element on the screen of a wireless communication terminal device during the course of a telephone call distributed by the wireless telephone service operators and stored in the terminal devices used by the subscribers of the wireless telephone services. This process is restricted to receiving advertisements only during the course of a telephone call, and does not offer the user any promotions or bonuses.
  • the objective of the invention is to provide for wireless telephone service operators to air message-advertisements and/or information via their subscriber networks, in a customized fashion, in order to boost the profitability of their operations and at the same time reduce costs for their subscribers.
  • the advertisement and/or subscriber-targeted information is based on the user profile, which is duly catalogued in a database, and on his location at the time of using the handset.
  • the purpose of these features is to provide improved interactivity and receptivity to the system user.
  • the major distinguishing factor in relation to the current state of the art is precisely the fact that the advertising messages and/or information are placed on show on the subscriber's display or terminal screen in a personalized fashion, targeted exclusively in accordance with his profile and his location when using the cell phone, also offering the subscriber promotions, discounts and/or bonuses, without altering the way in which the user "relates" to his handset, besides allowing the user to receive said messages and/or information only when verifying an event on the cell phone itself.
  • FIGURE Figure 1 illustrates a schematic diagram of the system of the present invention.
  • DETAILED DESCRIPTION OF THE INVENTION As illustrated in the appended figure, the system for disclosing digital contents applied to mobile/cellular telephony or similar is used at any time when the user interacts with the handset, that is, when he receives or makes a call, hangs up after making or receiving a call, sends or receives an SMS or MMS message or when the terminal enters idle mode, that is, without any action for more than one period configured by the user, and the advertisement and/or information is shown on the handset display, targeted and segmented to the subscriber according to his profile, previously registered on a database, and his location when using said handset.
  • the system will already have identified his profile and his location, after which it will direct an advertisement and/or information that will be saved in a request queue according to the stipulated rules.
  • This movement will be saved in the subscriber's records so that the message and/or information is not repeated, and also to improve the profile thereof on an on-going basis, as well as to have a database on this subscriber's results /visualizations.
  • a report will be generated so that the subscriber is offered promotions, discounts and/or bonuses.
  • the system is initiated at a moment 1 when the subscriber's terminal (1) is used, that is, when he receives or makes a call, hangs up after making or receiving a call, sending or receiving an SMS or MMS message and/or when the terminal enters idle mode, that is, without any action for more than period configured by the user.
  • said terminal (1) requests an advertisement (2A), whereupon an interface occurs with the "batch/request advertisement process" (3A).
  • the terminal becomes unoccupied and the batch process continues, seeking in the request queue (4A) an advertising message and/or information that is based on the business rule (5A), which verifies the subscriber's profile/location (6A) informed by the handset in the communication, returning said business rule (5A) and then stores the advertisement chosen in the movement event (7A), initiating a second moment.
  • the terminal (1) will search the advertisement via the "receive advertisement” (2B) process, which in turn will search for the previously stored advertisement in the movement event (3B), and return it to said terminal (1) and then it will be shown on the handset screen at one of the moments described above, in other words, when he receives or makes a call, hangs up after making or receiving a call, sending or receiving an SMS or MMS message and/or when the terminal enters idle mode, that is, without any action for more than one period established by the user.
  • the terminal (1) makes a "request advertisement" (2A) or
  • This process is reinitiated whenever the subscriber interacts with the handset, and whenever this happens a new message and/or information will be shown on the handset screen.
  • the selection of the subscriber-targeted advertising messages and/or information will be defined in detail in accordance with the profile of said subscriber, and should also obey the criteria of his location, when he interacts with the handset, giving a personalized touch to the system.

Landscapes

  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Engineering & Computer Science (AREA)
  • Signal Processing (AREA)
  • Telephonic Communication Services (AREA)
  • Mobile Radio Communication Systems (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

La présente invention comprend en particulier un système destiné à envoyer et à afficher des messages associés à un élément multimédia, émis à tout moment tandis que l'abonné interagit avec le combiné, l'opérateur téléphonique pouvant créer une liste d'annonceurs et/ou d’informations, par rapport à laquelle des produits et/ou des services sont offerts à l'utilisateur du téléphone, par l'intermédiaire d'un affichage d'une ressource multimédia sur l'écran du combiné, la sélection des messages et/ou des informations obéissant à une règle commerciale en fonction du profil et de l'emplacement de l'abonné lors de l'utilisation du combiné.
PCT/BR2009/000262 2008-08-22 2009-08-24 Système destiné à fournir un contenu numérique appliqué à la téléphonie mobile/cellulaire ou similaire WO2010020027A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
BRPI0803889-9 2008-08-22
BRPI0803889 BRPI0803889A2 (pt) 2008-08-22 2008-08-22 sistema para divulgação de conteúdos digitais aplicados a telefonia móvel/celular ou similar

Publications (1)

Publication Number Publication Date
WO2010020027A1 true WO2010020027A1 (fr) 2010-02-25

Family

ID=41706782

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/BR2009/000262 WO2010020027A1 (fr) 2008-08-22 2009-08-24 Système destiné à fournir un contenu numérique appliqué à la téléphonie mobile/cellulaire ou similaire

Country Status (2)

Country Link
BR (1) BRPI0803889A2 (fr)
WO (1) WO2010020027A1 (fr)

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20020022476A1 (en) * 2000-08-04 2002-02-21 Kabushiki Kaisha Csd Display screen of a cellular telephone to be used as a digital advertising system
US20020077130A1 (en) * 1998-01-21 2002-06-20 Craig A. Owensby System and method for providing targeted messages based on wireless mobile location
US20080091518A1 (en) * 2006-09-28 2008-04-17 Henry Eisenson Adaptive cellular network advertising system

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20020077130A1 (en) * 1998-01-21 2002-06-20 Craig A. Owensby System and method for providing targeted messages based on wireless mobile location
US20020022476A1 (en) * 2000-08-04 2002-02-21 Kabushiki Kaisha Csd Display screen of a cellular telephone to be used as a digital advertising system
US20080091518A1 (en) * 2006-09-28 2008-04-17 Henry Eisenson Adaptive cellular network advertising system

Also Published As

Publication number Publication date
BRPI0803889A2 (pt) 2010-06-22

Similar Documents

Publication Publication Date Title
US7577433B2 (en) Method and system for managing delivery of communications
US6628770B1 (en) Data mining of calls based on called party identity
EP2279631B1 (fr) Système de facturation pour un système de communication et procédé correspondant
US9712567B2 (en) Voice over internet protocol (VoIP) systems, methods, network elements and applications
US20070244752A1 (en) System and method for the integrated distribution of advertising via the internet and mobile terminals
US20070140176A1 (en) Method for the transmission of additional information in a communication system exchange device, communication system and user station
KR100560439B1 (ko) 통화연결 대기중 동영상 및 정지영상 서비스 제공광고장치 및 광고방법
US20090240538A1 (en) System and Method for Local Call-Based Advertising
US8213946B2 (en) Method and system for managing delivery of communications
KR100907228B1 (ko) 문자 메세지 이용에 따른 광고 서비스 제공 시스템 및 방법
EP1968002A1 (fr) Facturation en fonction de la réponse reçue par un utilisateur à une publicité
US20080125147A1 (en) Text message broadcasting
EP2046079B1 (fr) Procédé et système de gestion de livraison de communications
WO2010020027A1 (fr) Système destiné à fournir un contenu numérique appliqué à la téléphonie mobile/cellulaire ou similaire
KR101165414B1 (ko) 광고통화서비스 시스템
KR102151462B1 (ko) 인증 호에 대한 팝업 서비스 시스템
CN101854606A (zh) 一种发送携带附加信息的短信的方法和装置
KR20060034023A (ko) 통화대기시간을 이용한 광고서비스 제공방법 및 그 시스템
KR20010093610A (ko) 단문 메세지 전송 서비스 방송기능을 이용한 무선통신가입자 대상의 광고 서비스 시스템
US20150324855A1 (en) Method and system for providing advertisement to a user of a communication network
KR100923690B1 (ko) 통화 연결음 서비스 제공 방법
JP2001283093A (ja) メール広告配信システム、及びその課金システム
RU2493598C2 (ru) Способ обмена информацией с потребителем рекламы и система для его осуществления
KR20050091556A (ko) 웹투폰방식 이동단말 발신메시지 무료 및 할인 전송을위한 서비스 방법
KR20040079869A (ko) 발신자에 의하여 선택된 광고컨텐츠가 수신자와 통화 전에전송되는 광고서비스시스템

Legal Events

Date Code Title Description
121 Ep: the epo has been informed by wipo that ep was designated in this application

Ref document number: 09807772

Country of ref document: EP

Kind code of ref document: A1

NENP Non-entry into the national phase

Ref country code: DE

122 Ep: pct application non-entry in european phase

Ref document number: 09807772

Country of ref document: EP

Kind code of ref document: A1