WO2010014496A3 - Système et procédé de visualisation d’une stratégie marketing - Google Patents

Système et procédé de visualisation d’une stratégie marketing Download PDF

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Publication number
WO2010014496A3
WO2010014496A3 PCT/US2009/051561 US2009051561W WO2010014496A3 WO 2010014496 A3 WO2010014496 A3 WO 2010014496A3 US 2009051561 W US2009051561 W US 2009051561W WO 2010014496 A3 WO2010014496 A3 WO 2010014496A3
Authority
WO
WIPO (PCT)
Prior art keywords
marketing strategy
effects
creative
marketplace
representations
Prior art date
Application number
PCT/US2009/051561
Other languages
English (en)
Other versions
WO2010014496A2 (fr
Inventor
Gregory A. Green
Frank F. Davidson
Ryder Daniels
Original Assignee
Digitas, Inc.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Digitas, Inc. filed Critical Digitas, Inc.
Priority to CA2733003A priority Critical patent/CA2733003A1/fr
Priority to EP09803410.1A priority patent/EP2307993A4/fr
Publication of WO2010014496A2 publication Critical patent/WO2010014496A2/fr
Publication of WO2010014496A3 publication Critical patent/WO2010014496A3/fr

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Data Mining & Analysis (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Image Analysis (AREA)

Abstract

L’invention porte sur un système et sur un procédé de visualisation d’une stratégie marketing et des effets associés sur un marché. À l’aide de ce système ou de ce procédé, une organisation peut visualiser sa stratégie marketing sous une forme permettant d’établir un lien entre les intentions créatives de départ de la stratégie marketing et les effets de la stratégie marketing sur un marché. Le procédé et le système permettent ainsi à l’organisation d’évaluer non seulement l’efficacité de sa stratégie marketing, mais aussi l’efficacité du processus créatif ayant mené au développement de ladite stratégie marketing. Le procédé et le système emploient des représentations des aspects créatifs de la stratégie marketing et des représentations des effets de la stratégie marketing sur le marché et permettent de présenter, via une interface graphique utilisateur, une structure interactive, fondée sur les aspects créatifs, ainsi que les représentations des effets de la stratégie marketing, de manière à permettre l’interaction avec les représentations des aspects créatifs et des effets sur le marché.
PCT/US2009/051561 2008-07-31 2009-07-23 Système et procédé de visualisation d’une stratégie marketing WO2010014496A2 (fr)

Priority Applications (2)

Application Number Priority Date Filing Date Title
CA2733003A CA2733003A1 (fr) 2008-07-31 2009-07-23 Systeme et procede de visualisation d'une strategie marketing
EP09803410.1A EP2307993A4 (fr) 2008-07-31 2009-07-23 Système et procédé de visualisation d' une stratégie marketing

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US12/221,211 2008-07-31
US12/221,211 US20100030618A1 (en) 2008-07-31 2008-07-31 System and method for visualizing a marketing strategy

Publications (2)

Publication Number Publication Date
WO2010014496A2 WO2010014496A2 (fr) 2010-02-04
WO2010014496A3 true WO2010014496A3 (fr) 2010-06-24

Family

ID=41609284

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2009/051561 WO2010014496A2 (fr) 2008-07-31 2009-07-23 Système et procédé de visualisation d’une stratégie marketing

Country Status (4)

Country Link
US (1) US20100030618A1 (fr)
EP (1) EP2307993A4 (fr)
CA (1) CA2733003A1 (fr)
WO (1) WO2010014496A2 (fr)

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Publication number Priority date Publication date Assignee Title
US8504445B2 (en) 2011-04-06 2013-08-06 Altek Solutions, Llc Method and apparatus for central accounting and billing system for enterprise employing mobile field service inventories
US9098815B2 (en) * 2011-05-13 2015-08-04 Bank Of America Corporation Presentation of an interactive user interface
US11455350B2 (en) 2012-02-08 2022-09-27 Thomson Reuters Enterprise Centre Gmbh System, method, and interfaces for work product management
US9836760B2 (en) * 2014-01-31 2017-12-05 Apple Inc. Representative user journeys for content sessions
US10156841B2 (en) 2015-12-31 2018-12-18 General Electric Company Identity management and device enrollment in a cloud service
CN110400075A (zh) * 2019-07-24 2019-11-01 中煤地建设工程有限公司 一种智慧工地质量安全管理系统
US11743227B2 (en) * 2020-04-20 2023-08-29 Nextiva, Inc. System and method of generating automated communications

Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20030033192A1 (en) * 2000-07-31 2003-02-13 Sergio Zyman Strategic marketing planning processes, marketing effectiveness tools ans systems, and marketing investment management
US20030187717A1 (en) * 2002-03-29 2003-10-02 Robert Crites Method for marketing strategy optimization
US20040210471A1 (en) * 2003-04-17 2004-10-21 Targetrx,Inc. Method and system for analyzing the effectiveness of marketing strategies
US20060026063A1 (en) * 2004-07-30 2006-02-02 Collins Robert J System and method for advertising campaign strategy development and optimization
US20070094060A1 (en) * 2005-10-25 2007-04-26 Angoss Software Corporation Strategy trees for data mining
US20080052140A1 (en) * 2006-08-24 2008-02-28 Trueffect, Inc. Distributed media planning and advertising campaign management

Family Cites Families (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6144962A (en) * 1996-10-15 2000-11-07 Mercury Interactive Corporation Visualization of web sites and hierarchical data structures
US20020107761A1 (en) * 2000-12-10 2002-08-08 Donald Kark Methods and systems for improved channel sales support in electronic commerce
US20030023685A1 (en) * 2001-04-17 2003-01-30 Cousins Downs Partnership Data processing system for mapping a collaborative reasoning process
US20040059625A1 (en) * 2002-09-20 2004-03-25 Ncr Corporation Method for providing feedback to advertising on interactive channels
WO2005110041A2 (fr) * 2004-05-10 2005-11-24 Ims Health Incorporated Gestion de la performance longitudinale du marketing d'un produit
US9558498B2 (en) * 2005-07-29 2017-01-31 Excalibur Ip, Llc System and method for advertisement management
US20080249855A1 (en) * 2007-04-04 2008-10-09 Yahoo! Inc. System for generating advertising creatives
US8090613B2 (en) * 2007-12-10 2012-01-03 Kalb Kenneth J System and method for real-time management and optimization of off-line advertising campaigns

Patent Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20030033192A1 (en) * 2000-07-31 2003-02-13 Sergio Zyman Strategic marketing planning processes, marketing effectiveness tools ans systems, and marketing investment management
US20030187717A1 (en) * 2002-03-29 2003-10-02 Robert Crites Method for marketing strategy optimization
US20040210471A1 (en) * 2003-04-17 2004-10-21 Targetrx,Inc. Method and system for analyzing the effectiveness of marketing strategies
US20060026063A1 (en) * 2004-07-30 2006-02-02 Collins Robert J System and method for advertising campaign strategy development and optimization
US20070094060A1 (en) * 2005-10-25 2007-04-26 Angoss Software Corporation Strategy trees for data mining
US20080052140A1 (en) * 2006-08-24 2008-02-28 Trueffect, Inc. Distributed media planning and advertising campaign management

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
See also references of EP2307993A4 *

Also Published As

Publication number Publication date
EP2307993A4 (fr) 2013-11-20
WO2010014496A2 (fr) 2010-02-04
CA2733003A1 (fr) 2010-07-31
EP2307993A2 (fr) 2011-04-13
US20100030618A1 (en) 2010-02-04

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