WO2010012555A1 - Publicités en ligne en messagerie - Google Patents

Publicités en ligne en messagerie Download PDF

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Publication number
WO2010012555A1
WO2010012555A1 PCT/EP2009/058085 EP2009058085W WO2010012555A1 WO 2010012555 A1 WO2010012555 A1 WO 2010012555A1 EP 2009058085 W EP2009058085 W EP 2009058085W WO 2010012555 A1 WO2010012555 A1 WO 2010012555A1
Authority
WO
WIPO (PCT)
Prior art keywords
mms
subscriber
mmsc
multimedia message
billing
Prior art date
Application number
PCT/EP2009/058085
Other languages
English (en)
Inventor
Ritu Tandon
Original Assignee
Alcatel Lucent
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Alcatel Lucent filed Critical Alcatel Lucent
Priority to CN2009801263143A priority Critical patent/CN102084640A/zh
Priority to EP09779993A priority patent/EP2308220A1/fr
Publication of WO2010012555A1 publication Critical patent/WO2010012555A1/fr

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M3/00—Automatic or semi-automatic exchanges
    • H04M3/42—Systems providing special services or facilities to subscribers
    • H04M3/487—Arrangements for providing information services, e.g. recorded voice services or time announcements
    • H04M3/4872—Non-interactive information services
    • H04M3/4878—Advertisement messages
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M15/00—Arrangements for metering, time-control or time indication ; Metering, charging or billing arrangements for voice wireline or wireless communications, e.g. VoIP
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M15/00—Arrangements for metering, time-control or time indication ; Metering, charging or billing arrangements for voice wireline or wireless communications, e.g. VoIP
    • H04M15/80—Rating or billing plans; Tariff determination aspects
    • H04M15/8083—Rating or billing plans; Tariff determination aspects involving reduced rates or discounts, e.g. time-of-day reductions or volume discounts
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M3/00—Automatic or semi-automatic exchanges
    • H04M3/42—Systems providing special services or facilities to subscribers
    • H04M3/42382—Text-based messaging services in telephone networks such as PSTN/ISDN, e.g. User-to-User Signalling or Short Message Service for fixed networks
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/24—Accounting or billing
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M2215/00—Metering arrangements; Time controlling arrangements; Time indicating arrangements
    • H04M2215/01—Details of billing arrangements
    • H04M2215/0184—Details of billing arrangements involving reduced rates or discounts, e.g. time-of-day reductions, volume discounts, cell discounts, group billing, frequent calling destination(s) or user history list
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M2215/00—Metering arrangements; Time controlling arrangements; Time indicating arrangements
    • H04M2215/01—Details of billing arrangements
    • H04M2215/0192—Sponsored, subsidised calls via advertising, e.g. calling cards with ads or connecting to special ads, free calling time by purchasing goods
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M2215/00—Metering arrangements; Time controlling arrangements; Time indicating arrangements
    • H04M2215/28—SMS billing
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M3/00—Automatic or semi-automatic exchanges
    • H04M3/42—Systems providing special services or facilities to subscribers
    • H04M3/42025—Calling or Called party identification service
    • H04M3/42034—Calling party identification service
    • H04M3/42059—Making use of the calling party identifier
    • H04M3/42068—Making use of the calling party identifier where the identifier is used to access a profile

Definitions

  • the embodiments herein relate to telecommunications, and, more particularly, to mobile messaging services including appending advertisement information.
  • SMS Short Message Service
  • SMS text advertising is a quick and easy way of marketing to mobile phone users.
  • SMS Text Advertising companies collect a great number of mobile numbers from the users on an opt-in basis with permission to send the users SMS text advertising messages. The companies send the SMS text advertising message to users once the company is provided with the chosen message and the target profile.
  • Most commercial SMS text service providers provide access to SMS text Application Programmable Interfaces (APIs). APIs allow users to control sending and receiving of SMS text via web, PC or MAC application.
  • APIs Application Programmable Interfaces
  • SMS Short Message Service Center
  • SMS Short Stream
  • an embodiment herein provides a method for sending a Multimedia Message (MMS) by a subscriber to a MMS proxy relay, the MMS proxy relay forwarding the multimedia message to a Multimedia Message Service Center (MMSC), the method comprising steps of Multimedia Message Service Center (MMSC) verifying the information of the subscriber in a subscriber list, the MMSC appending at least one advertisement to the MMS if the subscriber information is present in the subscriber list, and the MMSC delivering the MMS to a receiver.
  • MMSC appends the advertisement information to the MMS if the size of the MMS is less than a predetermined value.
  • Embodiments further disclose a method of billing the subscriber for the MMS services by a Service Control Point (SCP) triggered by an MMS proxy relay by performing discounted billing to the subscriber on finding the subscriber in an inline MMS Profile.
  • SCP Service Control Point
  • Embodiments further disclose a method of billing the subscriber for the MMS services, the method comprising the steps of MMSC generating tickets for MMS delivery, MMSC providing tickets to the billing system, and the billing system performing discounted billing to the subscriber.
  • Embodiments further disclose a system adapted for sending a Multimedia
  • MMS Multimedia Message
  • MMSC Multimedia Message Center
  • the system further comprising of means adapted for verifying the information of the subscriber in a subscriber list, appending at least one advertisement to the MMS if information of the subscriber is present in the subscriber list, and delivering said MMS to the receiver.
  • MMSC includes a means adapted for checking the subscriber information present in the subscriber list and comparing size of the MMS with a predetermined value.
  • MMSC comprises a database for storing the subscriber list and the advertisements to be appended in the MMS.
  • Embodiments further disclose a system with a Service Control Point (SCP) triggered by MMS proxy relay for performing billing of the subscriber.
  • SCP Service Control Point
  • the SCP comprising at least one means adapted for receiving information about the MMS from the MMS proxy relay, checking for the subscriber in an MMS profile, performing discounted billing on finding the subscriber in the MMS profile, and sending a message to the MMS proxy relay to continue sending of the MMS.
  • the embodiments further includes a billing system triggered by MMSC to perform billing for the subscriber by receiving information about the MMS from MMSC and performing billing of the subscriber.
  • Embodiments disclosed use a Hypertext Transfer Protocol (HTTP) between the MMS proxy relay and SCP triggered by proxy relay. ⁇ 2.
  • HTTP Hypertext Transfer Protocol
  • FlG, 1 is a block diagram depicting a system for appending an advertisement information in an MMS, according to an embodiment herein;
  • FIG. 2 illustrates a sequence diagram depicting the network call flow for appending an advertisement in an MMS, according to an embodiment herein;
  • FIG. 3 illustrates a flowchart depicting a method of appending an advertisement in an MMS, according to an embodiment herein; 17.
  • FIG. 4 illustrates a sequence diagram depicting the network call flow for billing the subscriber by a Service Control Point (SCP), according to an embodiment herein;
  • SCP Service Control Point
  • FIG. 5 illustrates a flowchart depicting the method of billing the subscriber by a Service Control Point (SCP), according to an embodiment herein; 19.
  • FIG. 6 illustrates a sequence diagram depicting the network call flow for billing the subscriber by a billing system, according to an embodiment herein; and
  • SCP Service Control Point
  • FIG. 7 illustrates a flowchart depicting a method of billing the subscriber for the service by a billing system, according to an embodiment herein.
  • the embodiments herein achieve a method for sending a Multimedia message with appended advertisement information from an acquaintance resulting in discounted MMS tariff for the subscriber, advertisement options for advertising agencies and revenue for operators.
  • Embodiments herein disclose enable a method for sending MMS with advertisements.
  • the subscriber initiates an MMS to a concerned receiver.
  • the MMS proxy relay accepts the MMS from the subscriber and transmits the MMS to Multimedia Message Sendee Center (MMSC).
  • MMSC Multimedia Message Sendee Center
  • the MMSC of the network of subscriber comprises logic for checking the size of MMS in MMS PDU and if the size of MMS is less than a predefined value, MMSC then appends the advertisements at the end of the MMS and further delivers the MMS with the advertisements to the receiver.
  • An SCP (triggered by SMS proxy relay) or Billing system (triggered by MMSC) performs a discounted billing of the subscriber for the service.
  • the SCP/Billing system is available as a configurable option at SCP/Billing in subscriber account profile or as a subscription. Also, the operator earns revenue from the advertisements that are appended in the MMS.
  • FIG. 1 is a block diagram depicting a system 100 for appending an advertisement in a Multimedia Message Service (MMS), according to an embodiment herein.
  • the system 100 comprises a subscriber 101, MMS proxy relay 102, Multimedia Message Service Center (MMSC) 103, Billing system/Service Control Point (SCP) 104 and a receiver 105.
  • the subscriber 101 initiates sending an MMS from the mobile to the receiver 105.
  • the MMS proxy relay 102 receives the MMS from the subscriber 101 and transmits the message to the MMSC 103.
  • MMSC 103 includes database 107 comprising information of subscriber list and advertisement information to be appended and an appending module 106.
  • MMSC 103 checks for the subscriber 101 in subscriber list in database 107.
  • the appending module 106 in the MMSC 103 appends the advertisement to the MMS and delivers the MMS to the receiver 105. Further, MMSC 103 generates tickets for the subscription of the service and provides the tickets to billing system/SCP 104. The billing system/SCP 104 performs discounted billing to the subscriber 101.
  • FIG. 2 illustrates a sequence diagram 200 depicting the network call flow for appending an advertisement in art MMS, according to an embodiment herein.
  • the subscriber 101 sends an MMS from the mobile and the MMS proxy relay 102 receives the MMS from the subscriber 101.
  • the MMS proxy relay 102 then transmits the MMS to Multimedia Message Service Center (MMSC) 103.
  • MMSC 103 checks if the subscriber 101 is present in the subscriber list in the database 107 and if the MMS size is less than a predetermined value, where the predetermined value can be decided upon by the service provider.
  • the appending module 106 of the MMSC 103 appends the advertisement information stored in the database 107 to the MMS MMSC 103 then delivers the MMS with the appended advertisement to the receiver 105. Further, the billing system/SCP 104 performs billing of the subscriber 101.
  • FIG. 3 illustrates a flowchart depicting a method of appending advertisements in MMS, according to an embodiment herein.
  • the subscriber 101 sends
  • an MMS from the mobile and the MMS proxy relay (102) receives (302) the MMS from the subscriber 101.
  • the MMS proxy relay (102) then transmits (303) the MMS to Multimedia Message Service Center (MMSC) (103).
  • MMSC 103 checks (304) if the subscriber (101) is present in the subscriber list in the database 107. If the subscriber 101 is present in the subscriber list, then MMSC 103 further performs (305) a check to find if the size of MMS is less than the predetermined value or not. If the size of MMS is less than the predetermined value and if the subscriber is present in the subscribers list, then the appending module 106 of the MMSC 103 appends (306) the advertisement information to the MMS.
  • FIG. 4 illustrates a sequence diagram depicting the network call flow for billing the subscriber 101 by SCP, according to an embodiment herein.
  • the MMS proxy relay 102 receives the MMS sent by the subscriber 101 and transmits a DEBIT REQUEST for charging the subscriber to Service Control Point (SCP),
  • SCP Service Control Point
  • the debit request message comprises fields like Mobile Subscriber International ISDN (International Subscriber Directory Number) Number (MSISDN), transaction ID, message identifier, destination number operator code of the message, time of message being sent and any customized messages.
  • MSISDN Mobile Subscriber International ISDN (International Subscriber Directory Number) Number
  • the SCP 104 then verifies the subscriber 101 information and checks if the subscriber 101 is present in the inline MMS profile. If the subscriber 101 information is present in the inline MMS profile, then SCP 104 performs a discounted billing of the subscriber 101 registered for the service.
  • SCP 104 sends a DEBIT_ACKNOWLEDGEMENT message 402 to MMS proxy relay 102 for delivering the MMS.
  • the MMS proxy relay 102 then transmits the MMS to MMSC 103.
  • MMSC 103 checks for the subscriber 101 in the subscriber list.
  • the subscriber list comprises information as to services the subscriber has subscribed to, including if the subscriber has subscribed to the service of appending the advertisement to MMS. If the subscriber has subscribed to this particular service, the MMSC 103 checks the size of the MMS message.
  • the appending module 106 of the MMSC 103 appends the advertisement to the MMS and delivers the MMS to the receiver 105. If the subscriber has not subscribed to this service or the size of the MMS is greater than the predetermined value, then the MMSC 103 sends the MMS message to the receiver 105 without appending any advertisement.
  • FIG. 5 illustrates a flowchart depicting the method of SCP billing the subscriber, aeeording to an embodiment herein.
  • the MMS proxy relay 102 receives (501) the MMS sent by the subscriber 101 and transmits (502) a DEBIT REQUEST for charging the subscriber to Service Control Point (SCP).
  • the DEBIT REQUEST message comprises fields like Mobile Subscriber International ISDN (International Subscriber Directory Number) Number (MSISDN), transaction ID, message identifier, destination number operator code of the message, time of message being sent and any customized messages.
  • MSISDN Mobile Subscriber International ISDN
  • transaction ID International Subscriber Directory Number
  • message identifier destination number operator code of the message
  • the SCP 104 verifies (503) the subscriber 101 information and checks (504) if the subscriber 101 is present in the inline MMS profile.
  • SCP 104 performs (506) discounted billing for the subscriber 101 registered for the service. If the subscriber information is not present in the inline MMS profile, then discounted billing is not performed (505). Further, SCP 104 sends (507) a DEBIT ⁇ ACKNOWLEDGEMENT message 402 to MMS proxy relay 102 to continue the delivery of the MMS. The MMS proxy relay 102 then transmits (508) the MMS to MMSC 103. MMSC 103 checks (509) if the subscriber 101 is present in the subscriber list in the database.
  • MMSC 103 further performs (510) a check to find if the MMS size is less than a predetermined value. If the size of MMS is less than the predetermined value and if the subscriber is present in the subscribers list, then the appending module 106 of the MMSC 103 appends (51 1) the advertisement information to the MMS. If the size of MMS is more than the predetermined value or if the subscriber is not present in the subscriber list in the database, then the appending module 106 of the MMSC (103) does not append the advertisement information to the MMS. Thereafter, the MMSC delivers (512) the MMS to the recipient 105.
  • the various actions in method 500 may be performed in the order presented, in a different order or simultaneously. Further, in some embodiments, some actions listed in FIG. 5 may be omitted.
  • FIG. 6 illustrates a sequence diagram depicting the network call flow for billing the subscriber by the billing system, according to an embodiment herein.
  • the MMS proxy relay 102 receives the MMS sent by the subscriber 101 and delivers the MMS 601 to MMSC 103.
  • MMSC 103 checks for the subscriber 101 in the subscriber list.
  • the subscriber list comprises information as to services the subscriber has subscribed to, including if the subscriber has subscribed to the service of appending advertisement information to MMS. If the subscriber has subscribed to this particular service, the MMSC 103 checks the size of MMS message.
  • the appending module 106 of the MMSC 103 appends the advertisement information to the MMS and delivers the MMS to the receiver 105. Further, MMSC103 generates tickets for MMS delivery and provides the tickets to the billing system 104. Thereafter, the MMSC 103 sends tickets 602 to the billing system 104, so that the billing system can bill the subscriber 101 for the service. If the subscriber has not subscribed to this service or the size of MMS is greater than the predetermined value, the MMSC 103 sends the MMS message to the receiver 105 without appending any advertisement.
  • FIG. 7 illustrates a flowchart depicting a method of billing the subscriber for the service by a billing system, according to an embodiment herein.
  • the MMS proxy relay 102 receives the MMS sent by the subscriber 101 and transmits (701) the MMS to MMSC 103.
  • MMSC 103 checks (702) if the subscriber 101 is present in the subscriber list in the database. If the subscriber 101 is present in the subscriber list, then send MMSC 103 further performs (703) a check to find if the MMS size is less than the predetermined value.
  • the appending module 106 of the MMSCl 03 appends (704) the advertisement to the MMS. Thereafter, the MMSC 103 delivers (705) the MMS to the receiver. If the subscriber 101 is not present in the subscriber list in the database or if the MMS size is greater than the predetermined value, then the advertisement information is not appended to the MMS and the MMSC 103 delivers (705) to the recipient. Further, MMSC103 generates (706) tickets for MMS delivery and provides (707) the tickets to the billing system 104, Thereafter, the billing system 104 performs (708) billing of the subscriber 101 for the service.
  • the various actions in method 700 may be performed in the order presented, in a different order or simultaneously. Further, in some embodiments, some actions listed in FIG. 7 may be omitted. 31.
  • the embodiments disclosed herein establish MMS as a successful communication medium for sending advertising information, by creating an opportunity in the advertising and marketing domains.
  • the embodiments preferably use a Hypertext Transfer Protocoi (HTTP) between the MMS proxy relay and SCP. Further, charging the MMSs at a less tariff creates more MMSs as the subscribers have an incentive to send more MMSs as the service is cheap, resulting in more advertisements and benefits to the subscriber and service provider as no additional network capacity is required as advertisement is appended to the MMS.
  • HTTP Hypertext Transfer Protocoi
  • inventions disclosed include the fact that there is no need for an advertising agent to send separate advertisement MMS messages. Furthermore, embodiments disclosed increase the probability of a receiver reading an advertisement, and therefore create more options for revenue generation for the operator/service provider.

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  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Signal Processing (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Development Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • Game Theory and Decision Science (AREA)
  • Economics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Telephonic Communication Services (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Meter Arrangements (AREA)

Abstract

L'invention porte sur un procédé et un système d'envoi de message multimédia (MMS) avec une publicité. Le procédé comprend les opérations suivantes : l'abonné envoie un MMS, un relais mandataire MMS reçoit le MMS provenant de l'abonné, le relais mandataire MMS envoie le MMS à un centre de service de message multimédia, le centre de service de message multimédia (MMSC) vérifie les information d'abonné dans la liste d'abonnés, le MMSC vérifie la taille de MMS dans l'unité de données par paquets (PDU) de service de message multimédia (MMS), le MMSC ajoute les informations de publicité au MMS, le MMSC délivre le MMS au récepteur; et un système de facturation/point de commande de service (SCP) effectue un rabais de facturation de l'abonné. Le MMSC comprend une base de données pour stocker la liste d'abonnés et des informations publicitaires à ajouter dans le MMS. Le centre de service de message multimédia de l'abonné comprend une logique pour déterminer la taille des informations de MMS dans la PDU MMS.
PCT/EP2009/058085 2008-07-29 2009-06-29 Publicités en ligne en messagerie WO2010012555A1 (fr)

Priority Applications (2)

Application Number Priority Date Filing Date Title
CN2009801263143A CN102084640A (zh) 2008-07-29 2009-06-29 消息收发中的内联广告
EP09779993A EP2308220A1 (fr) 2008-07-29 2009-06-29 Publicités en ligne en messagerie

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
IN1810CH2008 2008-07-29
IN1810/CHE/2008 2008-07-29

Publications (1)

Publication Number Publication Date
WO2010012555A1 true WO2010012555A1 (fr) 2010-02-04

Family

ID=41129274

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/EP2009/058085 WO2010012555A1 (fr) 2008-07-29 2009-06-29 Publicités en ligne en messagerie

Country Status (3)

Country Link
EP (1) EP2308220A1 (fr)
CN (1) CN102084640A (fr)
WO (1) WO2010012555A1 (fr)

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102075880A (zh) * 2011-01-18 2011-05-25 中兴通讯股份有限公司 一种彩信内容植入方法和系统
WO2017141120A1 (fr) * 2016-02-15 2017-08-24 Ari Kahn Service de messages courts sponsorisé par un tiers

Citations (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20070088851A1 (en) * 2005-10-17 2007-04-19 Zohar Levkovitz Device, system and method of wireless delivery of targeted advertisements

Patent Citations (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20070088851A1 (en) * 2005-10-17 2007-04-19 Zohar Levkovitz Device, system and method of wireless delivery of targeted advertisements

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102075880A (zh) * 2011-01-18 2011-05-25 中兴通讯股份有限公司 一种彩信内容植入方法和系统
WO2017141120A1 (fr) * 2016-02-15 2017-08-24 Ari Kahn Service de messages courts sponsorisé par un tiers

Also Published As

Publication number Publication date
CN102084640A (zh) 2011-06-01
EP2308220A1 (fr) 2011-04-13

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