WO2009152447A3 - System and method for displaying advertising with content on a mobile device - Google Patents

System and method for displaying advertising with content on a mobile device Download PDF

Info

Publication number
WO2009152447A3
WO2009152447A3 PCT/US2009/047234 US2009047234W WO2009152447A3 WO 2009152447 A3 WO2009152447 A3 WO 2009152447A3 US 2009047234 W US2009047234 W US 2009047234W WO 2009152447 A3 WO2009152447 A3 WO 2009152447A3
Authority
WO
WIPO (PCT)
Prior art keywords
mobile device
content
displaying advertising
advertisement
tag
Prior art date
Application number
PCT/US2009/047234
Other languages
French (fr)
Other versions
WO2009152447A2 (en
Inventor
Per Fredrik Broberg
Hoa Le
Original Assignee
Horizon Capital Securities Limited
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Horizon Capital Securities Limited filed Critical Horizon Capital Securities Limited
Publication of WO2009152447A2 publication Critical patent/WO2009152447A2/en
Publication of WO2009152447A3 publication Critical patent/WO2009152447A3/en

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H20/00—Arrangements for broadcast or for distribution combined with broadcast
    • H04H20/53—Arrangements specially adapted for specific applications, e.g. for traffic information or for mobile receivers
    • H04H20/57—Arrangements specially adapted for specific applications, e.g. for traffic information or for mobile receivers for mobile receivers
    • G—PHYSICS
    • G11—INFORMATION STORAGE
    • G11B—INFORMATION STORAGE BASED ON RELATIVE MOVEMENT BETWEEN RECORD CARRIER AND TRANSDUCER
    • G11B27/00—Editing; Indexing; Addressing; Timing or synchronising; Monitoring; Measuring tape travel
    • G11B27/10—Indexing; Addressing; Timing or synchronising; Measuring tape travel
    • G11B27/102—Programmed access in sequence to addressed parts of tracks of operating record carriers
    • G11B27/105—Programmed access in sequence to addressed parts of tracks of operating record carriers of operating discs
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H20/00—Arrangements for broadcast or for distribution combined with broadcast
    • H04H20/10—Arrangements for replacing or switching information during the broadcast or the distribution
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H20/00—Arrangements for broadcast or for distribution combined with broadcast
    • H04H20/40—Arrangements for broadcast specially adapted for accumulation-type receivers
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/235—Processing of additional data, e.g. scrambling of additional data or processing content descriptors
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/414—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance
    • H04N21/41407—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance embedded in a portable device, e.g. video client on a mobile phone, PDA, laptop
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/433—Content storage operation, e.g. storage operation in response to a pause request, caching operations
    • H04N21/4331—Caching operations, e.g. of an advertisement for later insertion during playback
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/434—Disassembling of a multiplex stream, e.g. demultiplexing audio and video streams, extraction of additional data from a video stream; Remultiplexing of multiplex streams; Extraction or processing of SI; Disassembling of packetised elementary stream
    • H04N21/4348—Demultiplexing of additional data and video streams
    • H04N21/4349—Demultiplexing of additional data and video streams by extracting from data carousels, e.g. extraction of software modules from a DVB carousel
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/435—Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/61—Network physical structure; Signal processing
    • H04N21/6106—Network physical structure; Signal processing specially adapted to the downstream path of the transmission network
    • H04N21/6131—Network physical structure; Signal processing specially adapted to the downstream path of the transmission network involving transmission via a mobile phone network
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data

Abstract

The invention provides a system and method for controlling the display of advertising with content on a mobile device. In one embodiment, the method generally involves segmenting a content file in a plurality of content segments, and adding a tag to at least one of the segments. The tag may include instructions for the mobile device to display an advertisement with the tagged segment. The advertisement may be preloaded onto the mobile device, and may be targeted specifically to the user of the mobile device.
PCT/US2009/047234 2008-06-12 2009-06-12 System and method for displaying advertising with content on a mobile device WO2009152447A2 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US6108508P 2008-06-12 2008-06-12
US61/061,085 2008-06-12

Publications (2)

Publication Number Publication Date
WO2009152447A2 WO2009152447A2 (en) 2009-12-17
WO2009152447A3 true WO2009152447A3 (en) 2010-07-22

Family

ID=41417411

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2009/047234 WO2009152447A2 (en) 2008-06-12 2009-06-12 System and method for displaying advertising with content on a mobile device

Country Status (1)

Country Link
WO (1) WO2009152447A2 (en)

Families Citing this family (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US9049494B2 (en) 2011-01-31 2015-06-02 Cbs Interactive, Inc. Media playback control
WO2013004597A1 (en) 2011-07-01 2013-01-10 Nagravision S.A. A method for playing repeatable events on a media player
EP2541934A1 (en) 2011-07-01 2013-01-02 Nagravision S.A. A method for playing repeatable events on a media player
WO2014027319A1 (en) 2012-08-15 2014-02-20 Smardtv S.A. A system, device and method for rendering a targeted media content

Citations (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2006091044A1 (en) * 2005-02-25 2006-08-31 Ktfreetel Co., Ltd. Displaying advertisement on user terminal

Patent Citations (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2006091044A1 (en) * 2005-02-25 2006-08-31 Ktfreetel Co., Ltd. Displaying advertisement on user terminal

Also Published As

Publication number Publication date
WO2009152447A2 (en) 2009-12-17

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