WO2009143564A1 - Dispositif de publicité et procédé de création de publicité - Google Patents

Dispositif de publicité et procédé de création de publicité Download PDF

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Publication number
WO2009143564A1
WO2009143564A1 PCT/AU2009/000655 AU2009000655W WO2009143564A1 WO 2009143564 A1 WO2009143564 A1 WO 2009143564A1 AU 2009000655 W AU2009000655 W AU 2009000655W WO 2009143564 A1 WO2009143564 A1 WO 2009143564A1
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WO
WIPO (PCT)
Prior art keywords
advertisement
advertising device
advertising
visual
data
Prior art date
Application number
PCT/AU2009/000655
Other languages
English (en)
Inventor
Shaun James Moore
Frederic François DRAN
Original Assignee
Advertixx Pty Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from AU2008902749A external-priority patent/AU2008902749A0/en
Application filed by Advertixx Pty Ltd filed Critical Advertixx Pty Ltd
Publication of WO2009143564A1 publication Critical patent/WO2009143564A1/fr

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Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F21/00—Mobile visual advertising
    • G09F21/04—Mobile visual advertising by land vehicles
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00—Advertising or display means not otherwise provided for
    • G09F19/22—Advertising or display means on roads, walls or similar surfaces, e.g. illuminated
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F21/00—Mobile visual advertising
    • G09F21/04—Mobile visual advertising by land vehicles
    • G09F21/049—Mobile visual advertising by land vehicles giving information to passengers inside the vehicles

Definitions

  • the present invention relates to the advertising industry, and more particularly to devices, systems and/or methods for creating and/or displaying advertisements.
  • an embodiment relates to an advertising device for displaying an advertisement, as well as recording or sensing objects, such as human traffic, near or in the vicinity of the advertising device.
  • an embodiment relates to a system for or method of creating and/or displaying an advertisement.
  • Advertising has become an essential tool for businesses to support not only their products but also their brand(s). With the habits of the population seemingly ever changing, businesses find it difficult to rely on digital communication means, such as the Internet, to reach their target market if the target market is not online. Further, it is exceedingly difficult to obtain accurate or commercially useful statistics for an advertising campaign that is not conducted online where tracking of data and information is far easier. In addition, high or prohibitive costs prevent many small and medium sized businesses from accessing advertising mediums that could greatly assist them in, for example, sales, business development, market penetration or brand promotion.
  • Digital signage in a broad sense, has been in use over the past decades in the form of LED ticker signs and LED video walls.
  • digital signage has yet to become a major public medium, mainly due to the following factors:
  • ROI - studies have shown digital signage to be effective in aiding customer recall and retention of displayed information in large-scale merchandising applications, especially taking into account the downward trend in LCD panel and playback device prices.
  • Today a small-scale retail or restaurant digital signage installation can be implemented for a reasonable cost, in which case a ROI may be relatively quickly realized.
  • Outdoor advertising is picking up momentum - advertising dollars have been consistently shifting from traditional media such as television and radio into outdoor advertising, creating a double-digit-growth new advertising segment, which includes digital signage.
  • ad agencies have been slow to explore the potential of out-of- home advertising.
  • digital signage broadcasting enables worldwide content distribution and playback by pushing a stream of content to the digital signage outlet.
  • Agents/advertisers have sought to measure and obtain data on people movement around digital signage based on hardware traffic counters placed strategically at building entrances and exits.
  • a significant disadvantage is that the statistics obtained are generally inaccurate.
  • Counting sensors often cannot readily or sufficiently accurately be positioned in the same locations of advertising screens, and hence the data being provided to potential advertisers is generally based on a simple measure of passing foot traffic to a general area only.
  • advertising mechanisms address the requirements of being able to record and report statistics which represent or can be converted into useful information.
  • an advertising device for displaying an advertisement.
  • the advertising device can perform various functions, and can act as, for example a visual output device, a visual input device, and/or a wireless data transmitter/receiver.
  • the advertising device can record or capture visual data or information relating to objects, such as human traffic, near or in the vicinity of the advertising device.
  • a method of and/or system for creating and/or displaying an advertisement for example on a variety of visual output devices, which may be the advertising device.
  • visual output device should be interpreted broadly as referring to any type of device or apparatus able to display visual information or content to a viewer, and which may include a visual display device, a visual projector, a visual monitor, digital signage, a screen or the like.
  • visual input device should be interpreted broadly as referring to any type of device or apparatus able to read, monitor, sense or record visual information or content representative of a physical object, and which may include a visual recording device, a visual sensing device, a visual monitoring device, a camera, a video recorder or the like.
  • an advertising device comprising: a visual output device able to display an advertisement; and, a visual input device able to receive visual data representative of any objects in a capture region; wherein analysis is performed on the visual data to determine if an object is a human person and to determine at least one parameter relating to any identified human traffic in the capture region.
  • an advertising device including: a visual output device to display visual content received from a remote server; a camera to receive electromagnetic radiation from objects in a capture region; and, wherein analysis is performed on the visual data to determine at least one parameter for any human traffic in the capture region.
  • a parameter can be the number of people passing, viewing or appearing to view the advertising device, for example while displaying the visual content.
  • an advertising system comprising at least one processing system adapted to allow a user to create a customised advertisement and a schedule for display of the customised advertisement, and to send data representative of the customised advertisement and the schedule to at least one visual output device able to display the customised advertisement according to the schedule.
  • the at least one processing system is a server running a web application.
  • a method of creating a customised advertisement using a processing system including the steps of: selecting an advertisement template from a plurality of advertisement templates stored in one or more databases; adding content to the selected advertisement template to form a customised advertisement; and, scheduling the customised advertisement for display on one or more visual output devices.
  • the method includes transmitting the advertisement to the one or more visual output devices for display according to the scheduling.
  • the method includes transmitting the advertisement to a server for subsequent display on the one or more visual output devices as part of a third party application.
  • a method of creating an advertisement for at least one viewer such as a consumer or a potential consumer, using a software application, including the steps of: selecting an advertisement template from a plurality of advertisement templates; customising the selected advertisement template and adding content to the selected advertisement template to form an advertisement; and scheduling the advertisement. Subsequently the advertisement can be transmitted from a server to any type of visual output device for viewing by a viewer. The advertisement is displayed according to the scheduling.
  • a method of creating and displaying an advertisement intended for viewing by at least one viewer (e.g. a consumer), using a software application, including the steps of creating the advertisement by: selecting a display setup (e.g. portrait, landscape or pico projection); adding content
  • a 'blue-print' of the advertisement is transmitted from a server to the visual output device in the form of a serialized descriptive array, so that the visual output device can build a copy of the advertisement locally for display on the visual output device according to setup parameters selected by the user and according to the scheduling.
  • a method for a user to create an advertisement may be embodied as a software application, for example a web based software application that at least partially runs on one or more servers.
  • the user can schedule deployment of the advertisement, for example through a digital network.
  • Actual output of the advertisement for viewing by consumers, whether potential or actual, may occur via one or more of several mediums, such as digital signage, integrated pico video projection, or wireless push technologies including Bluetooth, WiFi and/or SMS, etc.
  • FIG. 1 illustrates a flow diagram of a first example method for creating an advertisement
  • FIG. 2 illustrates a flow diagram of a second example method for creating an advertisement
  • FIG. 3 illustrates a flow diagram of a third example method for creating an advertisement
  • Fig. 4 illustrates an example data structure in a database
  • Fig. 5 illustrates a flow chart of an example method of creating and scheduling an advertisement
  • Fig. 6 illustrates an example method of creating and displaying an advertisement using a software application
  • Fig. 7 illustrates an example screen shot in the advertisement building program
  • Fig. 8 illustrates a functional block diagram of an example processing system that can be utilised to embody or give effect to a particular embodiment
  • FIG. 9 illustrates an example network infrastructure that can be utilised to embody or give effect to a particular embodiment
  • Fig. 10 illustrates a flow chart for example operation of an advertising device/unit
  • FIG. 11 illustrates a system overview of an example embodiment
  • FIG. 12 illustrates a front view of an example advertising device
  • Fig. 13 illustrates a side view of the example advertising device
  • Fig. 14 illustrates an example capture area for the advertising device
  • Fig. 15a illustrates a side view of an alternate example advertising device
  • Fig. 15b illustrates a bottom view of the alternate example advertising device
  • Fig. 15c illustrates close up side view of a section of the alternate example advertising device
  • Fig. 16 illustrates the alternate example advertising device in relation to a passing consumer (i.e. any person);
  • FIG. 17 illustrates a data flow schematic for an example advertising system
  • Fig. 18 illustrates a software operation flow schematic for a camera of an advertising device
  • Fig. 19 illustrates a software flow schematic for a Bluetooth interface of an advertising device
  • Fig. 20 illustrates a software flow schematic for a WiFi interface of an advertising device.
  • an advertising system, method and/or computer program product that includes one or more of: i. a user- friendly online interface that allows users to create their own advertisements without necessarily having to use the services of a third party, such as creative advertisement agencies, by providing relatively easily customizable templates and/or pre-created advertising elements (note-: alternate embodiments allow users to request the advertising system provider or a third party to prepare advertisements); ii. an advertisement scheduling and/or booking system that allows scheduling and/or booking of advertisements to be displayed/outputted within minutes of creation of an advertisement; iii.
  • the system/method can be in the form of a software application, preferably a web based application that includes statistical tools which allow monitoring and measurement of the success of an advertising campaign.
  • the application also allow users to create their own advertisements using templates, and to schedule and receive statistics associated with their advertisement or advertising campaign. Levels of customization for differing sophistication of users can be provided to the templates, scheduling and statistics.
  • the web based application providing a form of an advertising system/method, is accessed via a login screen.
  • all information transmitted between the user and a web server(s) is encrypted via SSL (Secure Socket Layers).
  • SSL Secure Socket Layers
  • a user is initially directed to an Account Screen, which provides the user with necessary tools to manage the information pertaining to the user's account.
  • This includes an integrated credits recharge system with automated credit card processing as well as the ability, for a retailer, to manage screens that the retailer may have at their retail location(s). In particular this allows a user to check the status of a screen, view the current advertisements in the queue for a specific location, and apply for a screen to be provided at a specific location.
  • the web application also integrates an internal messaging system that provides immediate issue tracking.
  • Advertisement' screen the user is able to create new advertisements as well as manage old advertisements.
  • the application provides a purposely simple, user- centric and user-friendly advertisement building system.
  • the advertisement building system provides online tools to create advertisements from scratch as well as an extensive library of easily customizable advertisement templates and pre-made advertisement content in the form of graphics, animations or videos that can be browsed or searched, for example by themes, purpose and/or keywords.
  • a user searches a library of available templates for a specific theme, colour or layout.
  • the user edits a selected template, if required, by changing colour, scheme, fonts, text, content, etc., and uploading the user's own images and/or content. All uploaded content is automatically reformatted to fit the selected template.
  • the colours of any of the items on the advertisement page created from the selected template are automatically re-mapped to match the selected colour scheme.
  • the ability to request a custom advertisement design from a third party is also integrated.
  • a display location (of a visual output device) is selected by: Country; State;
  • Suburb; Street and/or Street Number Global location statistics and demographics are updated in real time from governmental or independent sources as well as system geo-location are integrated. 3. Time slots are selected.
  • a 'Main dashboard' screen can be displayed and statistics provided on, for example: real-time general human traffic for each location with historical data; real-time human traffic linked to specific displayed advertisements; real-time interest capture per advertisement output; and/or graphical information.
  • FIG. 1 an advertiser logs into an advertisement creation system (which may be a web based software application(s)) at step 10.
  • a user selects whether or not to use an advertisement building or creation software/program (referred to in the figures as the "AdBuilder" software/program for ease of reference) to create an advertisement (i.e. "ad"). If the user elects to use the advertisement building or creation software/program the user is able to create and customise an advertisement either by selecting from available templates at step 14 or adding elements onto a blank page of the AdBuilder to form an advertisement (new graphic).
  • AdBuilder advertisement building or creation software/program
  • This advertising system allows for variable advertisement lengths to be selected by the user.
  • the AdBuilder decomposes the ad into its composing items and stores their relevant information (filename, rotation, position, effects and timing) into a descriptive array.
  • This descriptive array is then serialized and saved into a networked database for later use.
  • the user selects not to use the advertisement building or creation software/program then the user can submit a request for a customised advertisement at step 16, which results in a person creating an advertisement and uploading the advertisement to the user's (i.e. client's) available ads and/or templates at step 18.
  • the person creating the customised advertisement can be part of a company offering the advertising system or a third party.
  • scheduling of the advertisement is performed by the user, this enables the user to schedule the advertisement for display on any visual output devices available to the user/advertiser. Multiple visual output devices are spread geographically, preferably, though not necessarily, in retail shop locations.
  • an advertisement server receives scheduling information for the advertisement.
  • the advertisement is outputted, played or displayed at the scheduled time according to the scheduling information submitted by the user.
  • the user e.g. an advertiser
  • the user/advertiser may also receive statistical information regarding human traffic at, near or in the vicinity of various visual output devices where the advertisement was displayed.
  • an advertisement can be moved to a previous advertisements section or folder for future use by the user/advertiser.
  • a visual output device is part of an advertising device as hereinafter described in more detail.
  • an advertiser can contact an authorised advertising agency to place an advertisement using the advertising system.
  • the advertising agency elects whether to create the advertisement using an advertisement building or creation software/program or to submit a request for a customised advertisement.
  • the subsequent steps are then similar to as described for Fig. 1.
  • an advertiser can contact any advertising agency to place an advertisement using the advertising system.
  • the advertising agency can elect to create the advertisement using the advertisement building or creation software/program at step 32.
  • Fig. 3 there are illustrated various example types of preferred data groups/structures in a database that can be used by the advertising system.
  • a web based software application can write data to and receive data from the database.
  • the database can store various data groups 38 for a variety of data/information required by the software application.
  • a method 40 allowing an advertiser/user to create, schedule and/or output an advertisement.
  • an advertiser/user logs onto the advertising system (e.g. logs into a web based software application) as a user of the advertising system.
  • an advertiser can select a third party to create an advertisement or use templates provided as part of the advertising system to create an advertisement themselves.
  • a desired template is selected and elements of the selected template that may have been customised to build the advertisement are saved into a database that can be accessed by components of the advertising system via a network, for example the Internet.
  • the advertiser schedules the advertisement by selecting particular visual output device locations from a list of all visual output devices for which the advertiser has access (which may be all visual output devices or a subset thereof). The selection can be made from a list or other type of grouping that can be organised by different levels such as by country, state, region, suburb and/or street. At this stage, the advertiser may also be allowed to access statistical information regarding one or more particular display locations by navigating through a menu provided by the advertising system/application.
  • time scheduling of the advertisement is performed by the advertiser by selecting one or more particular time slots at which the advertisement is to be aired/displayed via the visual output device.
  • the advertiser can be presented with a list of available time slots as calculated or determined by the advertising system. Available time slots may be determined by querying the database and/or uploading data from a database associated with the particular visual output devices selected by the advertiser.
  • the cost or estimated cost to air/display the advertisement is calculated or estimated according to, for example, the number of time slots, time of day, location, number of locations, etc..
  • the advertiser is provided with statistical information, preferably real-time statistics, after or during display of the advertisement at the various locations and/or time slots. The advertiser may be emailed a report with the statistics, and/or the advertiser can log onto the advertising system to retrieve statistical information.
  • FIG. 6 there is illustrated an example method 60 of creating and displaying an advertisement to at least one consumer using a software application.
  • a user selects an advertisement template from a plurality of advertisement templates 64.
  • the selected advertisement template 68 is customised by the user using the software application and content 70 can be added to the selected advertisement template 68 to form an advertisement 72.
  • scheduling of the advertisement 72 occurs where the user selects time slots and/or specific locations for display of the advertisement.
  • the advertisement 72 is transmitted from a server, for example from a group of servers where the advertisement 72 was created, to a digital display device for display of the advertisement on the visual output device according to the scheduling selected by the user at step 74.
  • FIG. 7 there is illustrated an example screen shot 80 of the advertisement building program.
  • a user can navigate between menu items trash 81, edit 82, save 83, "send for review" 84 and duplicate 85.
  • Image manipulation drop down menus align 86, visual effects 87 and timing 88 are also provided.
  • a sliding zoom scale 89 is provided, and the user can add content from a local or network file by using add button 90.
  • Moveable selection box 91 is used by a user to select a portion of content displayed to the user. By using a pointer device, such as a mouse, a user can place a selection icon over rotation tool 92, "depth management" tool 93 or stretch tool 94 to manipulate the content selected by box 91.
  • a user can be provided with selectable icons "BG” 95 allowing the user to customise the background, "IMG” 96 allowing the user to add an image/animation/movie, and "A" 97 allowing a user to add text.
  • the web based application uses at least one database to store relevant information pertaining to a user including, for example, an account, one or more advertisements, and scheduling information.
  • the web based application combines different web technologies: AJAX (Asynchronous Javascript and XML), Adobe Flash and PHP.
  • an optical machine-readable representation of data can be utilised with the system.
  • optical machine-readable representations of data that can be used are QR codes, that are a matrix code, or two-dimensional bar codes. Any other form of an optical machine-readable representation of data could be used.
  • QR codes are used, where "QR” is derived from "Quick Response", as the codes are intended to allow their contents to be decoded at high speed.
  • QR codes are now used in commercial tracking applications and convenience-oriented applications aimed at mobile telephone users (known as mobile tagging).
  • QR codes storing addresses and URLs may appear in magazines, on signs, buses, business cards or just about any object that a user might need information about.
  • a user having a camera phone equipped with the correct reader software can obtain an image of the QR code causing the phone's browser to launch and redirect to the programmed URL.
  • This act of linking from physical world objects is known as a hardlink or physical world hyperlinks.
  • a user can also generate and print the user's own QR code for others to scan and use by visiting one of several QR code generating sites.
  • the design of QR codes makes it possible to incorporate eye-catching images of logos, characters, or photos into QR code, while calculating without losing any information of the code.
  • the current advertising system can provide the ability to generate QR codes (or other forms of optical machine-readable representations of data) dynamically and instantly incorporate them within new advertisements created using the system.
  • QR codes or other forms of optical machine-readable representations of data
  • users are presented with a screen that allows for entry of specific text information (e.g. website address, contact details, etc.).
  • specific text information e.g. website address, contact details, etc.
  • the system automatically generates a unique QR code that is immediately embedded within the newly created advertisement. This then enables a person viewing an advertisement with the QR code to make use of a camera phone to activate the hardlink in a browser on the phone.
  • the advertising system when a user logs in to the advertising system, the advertising system detects if the user is using a desktop/laptop computer or a mobile device, such as for example a mobile telephone, and tailors the software tools to the user device used. If a user accesses the advertising system using a mobile device, such as for example a mobile telephone, the advertising system automatically accesses the geo- location (GPS positioning) that may be available on the mobile device and presents the user with a list of advertising locations located near the user. This geo-location data also can be used by the advertising system when dealing with mobile devices to provide demographics and statistical data to the user depending on his/her location.
  • GPS positioning GPS positioning
  • an advertiser/user may do so by simply processing the associated QR code (or any other form of optical machine- readable representation of data), for example placed either permanently on the visual output device's casing or on an advertisement being displayed on the visual output device.
  • Processing of the associated QR code can be performed by the advertiser/user using their mobile device.
  • the user can be presented with a screen allowing him/her alternatively to: register to create an account and advertise on the visual output device on which the QR code is located; login to his/her account where he/she can select an advertisement from their personal advertisement library while the visual output device on which the QR Code is located is pre-selected for scheduling.
  • selected or scheduled visual output devices are "virtual", i.e. contained within other software applications, for example virtual worlds including but not limited to video games, virtual architectural tours or virtual tourism.
  • the advertisement is still ultimately displayed on a physical visual output device, such as a computer monitor, however during advertisement creation or scheduling the user selects a virtual visual output device associated with a third party software application, e.g. a virtual platform, which can function similarly as their real-life visual output device counterparts.
  • Virtual visual output devices can be incorporated through an ad engine or the use of an API (Application Programming Interface).
  • AJAX [070] Sample AJAX code is presented in Schedule 3 by way of example.
  • AJAX is a group of inter-related web development techniques used for creating interactive web applications.
  • a primary characteristic is the increased responsiveness and interactivity of web pages achieved by exchanging small amounts of data with a server "behind the scenes", so that entire web pages do not have to be reloaded each time there is a need to fetch data from the server. This is intended to increase the web page's interactivity, speed, functionality and usability.
  • AJAX is asynchronous, in that extra data is requested from the server and loaded in the background without interfering with the display and behaviour of an existing web page.
  • JavaScript is the scripting language in which AJAX function calls are usually made. Data is retrieved using the XMLHttpRequest object that is available to scripting languages run in modern browsers, or, alternatively, through the use of Remote Scripting in browsers that do not support XMLHttpRequest. In any case, it is not required that the asynchronous content be formatted in XML.
  • AJAX is a cross-platform technique usable on many different operating systems, computer architectures, and web browsers as it is based on open standards such as JavaScript and the DOM.
  • AJAX is used by the present advertising system/method to communicate with a server and a database without having to reload a web page, thus providing the user with a smooth system interaction close to the one a user would expect from a desktop application.
  • Flash previously called Shockwave Flash and Macromedia Flash
  • Adobe Flash is a set of multimedia technologies developed and distributed by Adobe Systems and earlier by Macromedia. Since its introduction in 1996, Flash technology has become a popular method for adding animation and interactivity to web pages. Flash is commonly used to create animation, advertisements, various web page components, to integrate video into web pages, and more recently, to develop rich Internet applications. Flash can manipulate vector and raster graphics and supports bi-directional streaming of audio and video. Flash contains a scripting language called ActionScript. Flash is available in most common web browsers and some mobile phones and other electronic devices (using Flash Lite). Several software products, systems, and devices are able to create or display Flash, including the Adobe Flash Player.
  • Flash Video (FLV) files have a .flv file extension and are used from within .swf files. Because of its interactivity and multimedia rich features,
  • Flash is used by the present advertising system/method to provide the user with the tools to create enticing advertisements.
  • PHP Hypertext Preprocessor
  • PHP is a computer scripting language, originally designed for producing dynamic web pages. PHP is for server-side scripting, but can be used from a command line interface or in standalone graphical applications. PHP is a widely-used general-purpose scripting language that is especially suited for web development and can be embedded into HTML. PHP generally runs on a web server, taking PHP code as its input and creating web pages as output. PHP is used by the present advertising system/method to generate web pages and to provide base system interaction with a web server and a database.
  • Fig. 4 An overview of the database groups/structure is presented in Fig. 4.
  • the database used by the present advertising method/system is based on MySQL, which is a multithreaded, multi-user SQL database management system (DBMS).
  • DBMS database management system
  • the program runs as a server providing multi-user access to a number of databases. Processing system
  • the processing system 100 generally includes at least one processor 102, or processing unit or plurality of processors, memory 104, at least one input device 106 and at least one output device 108, coupled together via a bus or group of buses 110.
  • input device 106 and output device 108 could be the same device.
  • An interface 112 can also be provided for coupling the processing system 100 to one or more peripheral devices, for example interface 112 could be a PCI card or PC card.
  • At least one storage device 114 which houses at least one database 116 can also be provided.
  • the memory 104 can be any form of memory device, for example, volatile or non-volatile memory, solid state storage devices, magnetic devices, etc.
  • the processor 102 could include more than one distinct processing device, for example to handle different functions within the processing system 100.
  • Input device 106 receives input data 118 (e.g. information/data used to form an advertisement) and can include, for example, a keyboard, a pointer device such as a pen- like device or a mouse, audio receiving device for voice controlled activation such as a microphone, data receiver or antenna such as a modem or wireless data adaptor, data acquisition card, etc.
  • Input data 118 could come from different sources, for example keyboard instructions in conjunction with data received via a network.
  • Output device 108 produces or generates output data 120 (for example data representing an advertisement) and can include, for example, a display device or monitor in which case output data 120 is visual, a printer in which case output data 120 is printed, a port for example a USB port, a peripheral component adaptor, a data transmitter or antenna such as a modem or wireless network adaptor, etc.
  • Output data 120 could be distinct and derived from different output devices, for example a visual display on a monitor in conjunction with data transmitted to a network. A user could view data output, or an interpretation of the data output, on, for example, a monitor or using a printer.
  • the storage device 114 can be any form of data or information storage means, for example, volatile or non-volatile memory, solid state storage devices, magnetic devices, etc.
  • the processing system 100 is adapted to allow data or information to be stored in and/or retrieved from, via wired or wireless communication means, the at least one database 116.
  • the interface 112 may allow wired and/or wireless communication between the processing unit 102 and peripheral components that may serve a specialised purpose.
  • the processor 102 receives instructions as input data 118 via input device 106 and can display processed results or other output to a user by utilising output device 108. More than one input device 106 and/or output device 108 can be provided. It should be appreciated that the processing system 100 may be any form of terminal, server, specialised hardware, or the like.
  • the processing system 100 may be a part of a networked communications system 200, as shown in Fig. 9.
  • Processing system 100 could connect to network 202, for example the Internet or a WAN.
  • Input data 118 and output data 120 could be communicated to other devices via network 202.
  • Other terminals for example, thin client 204, further processing systems 206 and 208, notebook computer 210, mainframe computer 212, PDA 214, pen-based computer 216, server 218, etc., can be connected to network 202.
  • a large variety of other types of terminals or configurations could be utilised.
  • the transfer of information and/or data over network 202 can be achieved using wired communications means 220 or wireless communications means 222.
  • Server 218 can facilitate the transfer of data between network 202 and one or more databases 224.
  • Server 218 and one or more databases 224 provide an example of an information source.
  • networks may communicate with network 202.
  • telecommunications network 230 could facilitate the transfer of data between network 202 and mobile or cellular telephone 232 or a PDA-type device 234, by utilising wireless communication means 236 and receiving/transmitting station 238.
  • Satellite communications network 240 could communicate with satellite signal receiver 242 which receives data signals from satellite 244 which in turn is in remote communication with satellite signal transmitter 246.
  • Terminals for example further processing system 248, notebook computer 250 or satellite telephone 252, can thereby communicate with network 202.
  • a local network 260 which for example may be a private network, LAN, etc., may also be connected to network 202.
  • network 202 could be connected with ethernet 262 which connects terminals 264, server 266 which controls the transfer of data to and/or from database 268, and printer 270.
  • ethernet 262 which connects terminals 264, server 266 which controls the transfer of data to and/or from database 268, and printer 270.
  • Various other types of networks could be utilise
  • the processing system 100 is adapted to communicate with other terminals, for example further processing systems 206, 208, by sending and receiving data, 118, 120, to and from the network 202, thereby facilitating possible communication with other components of the networked communications system 200.
  • the networks 202, 230, 240 may form part of, or be connected to, the Internet, in which case, the terminals 206, 212, 218, for example, may be web servers, Internet terminals or the like.
  • the networks 202, 230, 240, 260 may be or form part of other communication networks, such as LAN, WAN, ethernet, token ring, FDDI ring, star, etc., networks, or mobile telephone networks, such as GSM, CDMA or 3G, etc., networks, and may be wholly or partially wired, including for example optical fibre, or wireless networks, depending on a particular implementation.
  • other communication networks such as LAN, WAN, ethernet, token ring, FDDI ring, star, etc.
  • networks or mobile telephone networks, such as GSM, CDMA or 3G, etc., networks, and may be wholly or partially wired, including for example optical fibre, or wireless networks, depending on a particular implementation.
  • a user has access to one or more terminals which are capable of requesting and/or receiving information or data from local or remote information sources.
  • a terminal may be a type of processing system, computer or computerised device, personal computer (PC), mobile, cellular or satellite telephone, mobile data terminal, portable computer, Personal Digital Assistant (PDA), pager, thin client, or any other similar type of digital electronic device.
  • PC personal computer
  • PDA Personal Digital Assistant
  • the capability of such a terminal to request and/or receive information or data can be provided by software, hardware and/or firmware.
  • a terminal may include or be associated with other devices, for example a local data storage device such as a hard disk drive or solid state drive.
  • An information source for example providing a source for a plurality of advertising related templates, can include a server, or any type of terminal, that may be associated with one or more storage devices that are able to store information or data, for example in one or more databases residing on a storage device.
  • An advertiser/user can access the information source using one of the terminals previously described.
  • Advertising Device Referring to Fig. 10, there is illustrated an example method 300 detailing how an advertising device can operate.
  • the advertising device queries a server of the advertising system to determine the advertisements requiring to be aired/displayed including any elements customised by an advertiser.
  • the advertising device queries the server of the advertising system for scheduled time slots and builds a playlist of advertisements to be displayed either on the main display of the advertising device or projected using an optional integrated pico video projector.
  • the advertising device preferably downloads a serialized array containing the information for each item that compose the advertisements that will be played back and buffers all necessary files locally so as to ensure relatively smooth playback or wireless push of the advertisements to be aired/displayed/transmitted.
  • the advertising device then builds and renders in real-time a copy of the ad to be played from the playlist that was downloaded.
  • the advertising device might initiate downloading of advertisements at a preset time prior to the required display time to ensure sufficient time for downloading of advertisements to the advertising device.
  • the advertising device if so enabled, displays or wirelessly pushes, for example via WiFi or Bluetooth, advertisements to compatible devices within the wireless range of the advertising device.
  • a video data stream (i.e. visual data) from an attached or embedded video camera is obtained and analysed to provide information on human traffic near or in the vicinity of the advertising device.
  • visual data capture, recording and/or analysis are possible.
  • a still image camera is used to obtain visual data for visual analysis.
  • a video camera is used to obtain video visual data/information of passing human traffic. Recording of visual (i.e. video/image) data need not occur at the advertising device, but optionally the advertising device may record and/or monitor visual data.
  • the advertising device may transmit the video/image data to a remote server for storage/analysis.
  • visual analysis of video/image data may occur at the advertising device without permanent recording of video/image data so that statistical information is directly obtained from the video/image data without the requirement of permanently storing a large amount of video/image data.
  • shape recognition software can be used to identify and count various objects within a capture area of the camera.
  • human shapes are identified so that the advertising device can effect counting of the number of people that stopped, or slowed, for a selected, defined or predetermined amount of time, in front of the advertising device, that is with a capture area of the camera.
  • General information and statistical information associated with each advertisement displayed/played can be stored locally on the advertising device and/or continuously or periodically transmitted to a remote server being part of the advertising system network.
  • the advertising device periodically sends updated information on human traffic statistics, and any other determined statistics, which preferably includes the advertisement playlist log, to a remote server. This information can then become available to the relevant advertiser/user via an email message and/or via the web application.
  • FIG. 11 there is illustrated an advertising system 400 in which a plurality of advertisers/users can use different terminals 410 to communicate with one or more servers 420 on which resides a web application, part of a web application, or a group of applications, and which is associated with one or more databases.
  • software may also be installed on terminals 410 to facilitate communication with the web application.
  • One or more servers 420 can communicate with one or more advertising devices (i.e. advertising units) 430 via a network.
  • Each advertising device 430 includes a display for displaying an advertisement.
  • Each advertising device 430 also includes a camera 440, preferably a video camera but some applications might only require a still image camera.
  • One or more of the advertising devices 430 preferably also include a wireless network interface able to transmit/receive a wireless signal 450.
  • the wireless interface may provide the advertising device 430 with the ability to connect to surrounding compatible devices, for example held by surrounding consumers, via WiFi and/or Bluetooth.
  • the advertising device 500 includes LCD screen 510, in-built camera 520, processing unit/computer 530 (that is preferably not visual to a viewer), and also preferably a wireless adapter 540, a Bluetooth adapter 550 and a pico video projector 555 which can project an advertisement, for example different than the advertisement being displayed on the main display, onto a floor, wall, screen, smoke or water.
  • the pico video projector 555 could also be used to display attention grabbing images or video other than advertising. Other types of video projector could be utilised.
  • the advertising device 500 can be mounted to a wall or stand similarly to a conventional LCD television.
  • Optical machine-readable representation of data 557 is also illustrated, for example a QR code as previously described.
  • FIG. 13 there is illustrated a side view of advertising device 500.
  • a case 560 for an LCD screen is shown, as is a case or section for protecting or storing a processing system 530 (e.g. dedicated processing board(s), PCBs or computer).
  • a processing system 530 e.g. dedicated processing board(s), PCBs or computer.
  • angle ⁇ illustrating an optional but non-limiting angle of projection 570 for camera 520.
  • a wide range of angles ⁇ of projection 570 could be used depending on particular installations for advertising device 500.
  • FIG. 14 there is illustrated a top view of advertising device 500 that illustrates a capture radius 580 for the camera 520.
  • a variety of different capture radii may be used depending on particular installations of advertising device 500 or types of camera 520.
  • FIG. 15a there is illustrated an alternate example advertising device 582.
  • a visual output device 583 Part of advertising device 582 is a visual output device 583 that can be a digital display screen.
  • Visual input device 584 is provided that can be a type of camera or sensor for receiving electromagnetic radiation, such as visible light or infrared, reflected from objects in a capture region of visual input device 584.
  • a pico video projector 585 can also be provided as part of advertising device 582.
  • Pico video projector 585 projects a still or moving image(s)/video.
  • advertising device 582 can be mounted to a structure, such as a ceiling of a building, using mounting pole 586. Obviously, many different types of mounting of advertising device 582 are possible. Referring to Fig.
  • Pico video projector 585 is provided with manual adjustment buttons/knobs 587, which may for example be recessed within holes in a casing.
  • camera/sensor 584 has associated manual adjustment buttons/knobs 588, which again might be accessed through holes in a casing.
  • Pico video projector manual adjustment buttons/knobs 587 and camera/sensor manual adjustment buttons/knobs 588 could perform a variety of functions, for example, altering a vertical and/or horizontal direction of a captured/projected image, adjustment of focus, adjustment of brightness, image rotation, etc.
  • Fig. 15c there is illustrated a close up view of camera/sensor 584 region of visual output device 583.
  • a swivel bracket 589 can be provided as a means to manually change orientation of camera/sensor 584.
  • orientation of camera/sensor 584 could be changed manually or could be changed remotely via remote control and motors associated with swivel 589.
  • Remote control could be by using a hand-held device in the vicinity of the advertising device, or by operation of a remote computer system able to communicate with the advertising device and view images obtained from the camera/sensor 584.
  • FIG. 16 there is illustrated the advertising device 582 in relation to a passing person 590 (i.e. consumer, potential consumer, shopper, etc.).
  • Pico video projector 585 can be manually rotated so that a projected image 592 is displayed seeking to grab the attention of person 590.
  • Visual input device (i.e. camera/sensor) 584 detects person 590 spatially by receiving electromagnetic radiation 594, such as visible light.
  • Person 590 may also be carrying a mobile communications device or other form of wireless transmitter that emits a wireless signal 596.
  • wireless signal 596 may emanate from a variety of devices including a mobile telephone, WiFi transmitter/receiver or a Bluetooth enabled device carried by person 590.
  • Wireless signal 596 can be detected by a variety of forms of wireless receiver provided as part of advertising device 582.
  • Database server 610 receives data/information from a collected data store 620 populated at least partially by data reports 630.
  • Server 610 communicates via Internet 640 with modem 650 that is in communication with network interface 660 of an advertising device.
  • Network interface 660 receives/transmits information from/to modem 650.
  • Camera 670 produces captured image/video (visual) data 680 that may or may not be stored in local storage device 690.
  • Bluetooth transmitter/receiver 700 and other wireless transmitter/receiver 710 can also record or capture data 720 from Bluetooth devices 725 in the vicinity of the advertising device, as well as data 730 from WiFi enabled devices in the vicinity of the advertising device.
  • Various software or applications can run on the processing system, which may be provided as one or more dedicated processing systems. [095] Referring to Fig. 18, there is illustrated a software operation flow schematic for camera 670. Visual data is captured 800 by camera 670 and classified as either a duplicate static object 810, moving object 820, static object 830, distance object 840 or duplicate object 850.
  • Bluetooth transmitter/receiver 700 at step 900 seeks to detect nearby Bluetooth devices, and if detected at step 910 can perform a push of data to send token 920 to a nearby Bluetooth device of person 930. Captured data 940 can then be stored in local database 690 and/or transmitted to remote server 610.
  • Fig. 20 there is illustrated a software operation flow schematic for WiFi receiver/transmitter 710. If nearby WiFi nodes are detected at step 950 access can be accepted at step 960 to enable a person to access the WiFi access point provided by WiFi transmitter/receiver 710. At step 970 various types of access data submitted across WiFi network can be stored in local data storage 690 and/or transmitted to remote server 610.
  • An advertising device is able to accurately record and store data of people physically looking at and/or observing (e.g. using eyeball tracking), or apparently doing so, visual digital media, while at the same time reporting on human foot traffic in a proximity or visual capture area of the digital advertising device. Following this the data then can be used to demonstrate trends based on demographics and be able to aid in the promotion of certain 'hot spot' areas to future advertisers.
  • a camera can be used that records non-visual data/information from objects.
  • the camera could be an infra-red camera or other heat sensing device.
  • the advertising device includes a camera to record visual data/information and uses a motion detection algorithm to render a moving object.
  • an object can include, inter alia, a person, a dog, a baby stroller, a bag such as a shopping bag, a bicycle and/or a vehicle. This allows detection and identification of an object itself, the number of objects, and also at least one parameter relating to an object, for example: 1. whether objects (e.g. people) are moving towards or away from the advertising device;
  • the advertising device can include Wi-Fi and Bluetooth connectivity to enable, for example:
  • the at least one parameter determined by the analysis can be a measurement of a number of persons passing the advertising device during a specified time period.
  • the specified time period can be the duration of a specific advertisement so that a measure of the specific number of people as an audience for an advertisement can be determined and reported to an advertiser.
  • the advertising device integrates a type of visual display, screen, monitor or the like, for example a LCD digital screen, a projector, etc., with a camera (reference to which includes a video recording camera).
  • a software layer allows for capture of visual information using the camera and uploads processed analysis data to a central database for reporting in a generated analysis report.
  • the advertising device is able to accurately provide statistical data/information.
  • the integration of hardware and software allows for real-time (or if desired offline or delayed) visual based analysis of human foot traffic.
  • the advertising device can be provided as an integrated hardware unit.
  • the advertising device generally includes, amongst other components, an LCD screen, an in-built processing unit (which may be a form of PC or modified computer) including Wi-Fi and Bluetooth network connectivity hardware, an in-built camera for capturing of visual data (video or still), and software applications/drivers for operating the hardware components.
  • Visual image processing software is also preferably running on the advertising device.
  • touch screen functionality could be provided if passing user interaction is desired.
  • the LCD screen displays advertisements (e.g. images, video, sound, etc.) received by the advertising device from a remote server.
  • the advertisement information can be updated, for example, every 15 minutes.
  • real-time video can be displayed.
  • the display of images captured by the camera can also be used.
  • An integrated advertising device provides simplicity of installation and improved security for components.
  • the in-built processing unit/computer provides one or more processors for the display of scheduled advertisements as well as processing storage and software functionality for the camera to gather visual information.
  • the captured visual information can be either or both sent across a network, preferably encrypted, to a remote server for further processing, and/or processed using the local processing unit in which case processed information is sent to the remote server potentially saving bandwidth.
  • the processing unit can also provide for features such as Bluetooth and Wi-Fi for a Bluetooth push facility and Wi-Fi enabled access point in the proximity of the advertising device. These features enable the advertising device to multitask applications and increase functionality.
  • the functionality of the camera is to capture visual data for the measurement of the number of people actually viewing (e.g.
  • the proximity parameters can be set or customised, for example camera viewing angles, capture radius, distance, floor area, time spent in floor area, etc..
  • the camera is integrated into the advertising device rather than being placed externally to an area of interest.
  • known traffic counters are placed at an entrance to a populated area or in an area not directly associated with a specific advertisement being displayed. This provides an advantage of more accurately recorded traffic data of people seemingly viewing an advertisement, instead of an assumed traffic data using known traffic counters.
  • the processing unit/computer controls the camera and records visual data in memory, which then can be uploaded to a remote or central server.
  • required software can be completely embedded into a ROM chip which is part of the LCD screen motherboard. This would require no additional processing unit/ PC. Facial recognition software, for example to identify individuals from previous people traffic, can also be provided.
  • Software provides functionality for obtaining relevant visual data which is then analysed/interpreted and reported. This allows for statistical reports to be presented to advertising clients/users.
  • the software can be used to track a proximity range directly below, above or in front of the LCD screen. This allows improved and more controlled reporting, i.e. if the LCD screen is projected at angle for viewing from a heavy traffic area, then the software can be used to obtain information and statistics relevant to that heavy traffic area.
  • Eye ball tracking Software can also be included for "eye ball tracking".
  • Eye detection is a part of facial recognition that is used in the field of biometrics. More recently, eye detection has been used in human computer interfacing. In general, the eye detection and tracking process includes the steps of:
  • Eye ball tracking can be used in the present advertising system to detect when a person has looked directly at an advertisement played on an advertising device. This can be used to provide important information to enable discrimination between counting the number of people merely passing the advertising device against the number of people actually looking at the advertising device.
  • the system allows for simultaneous detection of faces and eyes, while the system logs the obtained data to a local or remote database for near real-time online retrieval of data.
  • an advertising device when a person is detected by an advertising device a check can be performed against a database, stored either locally or remotely, to see if physical attribute(s) of the person can be recognised. If the person's physical attribute(s) can be matched or recognised by the advertising system, the system records the time and location of the person in an database that can be later queried to generate statistics and measurements of shopping or other consumer habits. Physical attributes may include any object, part of a person's apparel, his/her accessories (pram, glasses, etc.) and could be used by the adverting system to output a specific advertisement matching one or more detected objects. For example, the system could recognize a ring from TiffanyTM and then show an advertisement for TiffanyTM for matching earrings.
  • an advertising device may be a mobile device, such as by attaching the advertising device to a vehicle. For example, the advertising device may be placed on or in taxis or buses.
  • the advertising device constructs advertisements by remotely accessing information and multimedia elements, organising them into playlists and outputting them either on an attached/embedded screen, or wirelessly outputting them by pushing them to compatible devices while capturing real-time statistics on a viewing audience and updating a remote server with that information.
  • a retailer is presented with the advertising device proposed to be installed in the retailer's shop window or within the retailer's store.
  • the retailer is provided with an online account, which allows the retailer to place advertisements for display on the advertising device located in the retailer's window/store.
  • the account also allows the retailer to open the advertising device to outside advertisers, which might be selected or filtered by industry or any other of a number of categorisations, for example geographic location.
  • An account can also provide a reasonable content exclusion system.
  • Advertisers may register online to open an advertiser account. Upon acceptance, an advertiser is able to advertise on the entire, or parts of, advertising network comprising multiple advertising devices installed at various locations. Advertising can be charged according to the duration and the geographical location where the advertising is or will be aired, for example according to a credit system (where an account is debited a number of credits per advertisement aired). Advertisements can be created using an online template based system, thus eliminating the need to seek the services of a creative agency. Created advertisements can be easily scheduled via an online interface by-passing the need and high cost structure of media placement agencies.
  • Optional embodiments of the present invention may also be said to broadly consist in the parts, elements and features referred to or indicated herein, individually or collectively, in any or all combinations of two or more of the parts, elements or features, and wherein specific integers are mentioned herein which have known equivalents in the art to which the invention relates, such known equivalents are deemed to be incorporated herein as if individually set forth.
  • a preferred embodiment has been described in detail, it should be understood that various changes, substitutions, and alterations can be made by one of ordinary skill in the art without departing from the scope of the present invention.
  • the present invention may take the form of an entirely hardware embodiment, an entirely software embodiment, firmware, or an embodiment combining software and hardware aspects.
  • $query "SELECT * FROM 'adx_screens ⁇ WHERE 'userID' LIKE 'Suserid'";
  • fontStyleListner new Object()

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Abstract

L'invention porte sur un dispositif de publicité, comprenant un dispositif de sortie visuelle pour afficher un contenu visuel reçu à partir d'un serveur à distance. Un appareil photo reçoit des données d'image d'objets dans une région de capture et une analyse d'image est effectuée sur les données d'image pour déterminer au moins un paramètre pour tout passage d'êtres humains dans la région de capture. L'invention porte également sur un procédé de création et d'affichage d'une publicité. Le procédé comprend la sélection d'un modèle de publicité parmi une pluralité de modèles de publicité puis la personnalisation du modèle de publicité sélectionné et l'ajout d'un contenu au modèle de publicité sélectionné pour réaliser une publicité. La programmation de la publicité se produit alors et la publicité est transmise d'un serveur à un dispositif de sortie visuelle en vue d'un affichage en fonction de la programmation.
PCT/AU2009/000655 2008-05-30 2009-05-26 Dispositif de publicité et procédé de création de publicité WO2009143564A1 (fr)

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AU2008902749A AU2008902749A0 (en) 2008-05-30 Visual display and recording system and method for advertisement creation
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AU2008904724A AU2008904724A0 (en) 2008-09-11 Visual display, recording and monitoring system and method for advertisement creation
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WO2018225080A1 (fr) * 2017-06-07 2018-12-13 Carthero Technologies Pvt Ltd Système et procédé de ciblage hyper-local de contenu de média
CN107301830A (zh) * 2017-08-02 2017-10-27 合肥哲诚项目管理有限公司 一种室外中继广告机广告投放方案及系统
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CN114255055A (zh) * 2020-09-10 2022-03-29 河北三川科技有限公司 一种广告机广告投放方法及系统
IT202100000185A1 (it) * 2021-01-07 2022-07-07 Andrea Contrasto Sistema multimediale per la distribuzione di messaggi
CN113342334B (zh) * 2021-04-23 2023-09-15 淘宝（中国）软件有限公司 视觉设计投放方法及装置
CN113342334A (zh) * 2021-04-23 2021-09-03 阿里巴巴（中国）有限公司 视觉设计投放方法及装置
CN116664206A (zh) * 2023-04-18 2023-08-29 南京为尔视美智能科技有限公司 一种大数据信息统计系统及其终端设备

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