WO2009118757A2 - Système et procédé pour afficher des contenus/données personnalisés - Google Patents

Système et procédé pour afficher des contenus/données personnalisés Download PDF

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Publication number
WO2009118757A2
WO2009118757A2 PCT/IN2009/000186 IN2009000186W WO2009118757A2 WO 2009118757 A2 WO2009118757 A2 WO 2009118757A2 IN 2009000186 W IN2009000186 W IN 2009000186W WO 2009118757 A2 WO2009118757 A2 WO 2009118757A2
Authority
WO
WIPO (PCT)
Prior art keywords
content
data
customized
displaying
broadcast
Prior art date
Application number
PCT/IN2009/000186
Other languages
English (en)
Other versions
WO2009118757A3 (fr
Inventor
Rajendra Kumar Khare
Original Assignee
Beonline Technologies Pvt. Ltd.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Beonline Technologies Pvt. Ltd. filed Critical Beonline Technologies Pvt. Ltd.
Publication of WO2009118757A2 publication Critical patent/WO2009118757A2/fr
Publication of WO2009118757A3 publication Critical patent/WO2009118757A3/fr

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N5/00—Details of television systems
    • H04N5/44—Receiver circuitry for the reception of television signals according to analogue transmission standards
    • H04N5/445—Receiver circuitry for the reception of television signals according to analogue transmission standards for displaying additional information
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/21—Server components or server architectures
    • H04N21/218—Source of audio or video content, e.g. local disk arrays
    • H04N21/2187—Live feed
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/4508—Management of client data or end-user data
    • H04N21/4532—Management of client data or end-user data involving end-user characteristics, e.g. viewer profile, preferences
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application

Definitions

  • the present invention relates to a method and system for displaying of customized data/content on a display screen capable of displaying broadcast media eg. Television system. More particularly the present invention relates to displaying localized/customized advertisement on display screens using a system at the MSO/cable TV service provider level. More particularly the instant invention relates to a method and system that identifies advertisements on a live feed at the MSO/cable TV service provider level, replaces such advertisements with localized/customized advertisements in a manner that the other portion of the live feed remains unaffected.
  • Cable TV typically comprises a plurality of audio/video (AA/) transmissions accumulated for example in a central office of a cable TV service provider.
  • the A/V transmissions may be accumulated in a content server, for example -
  • a content server is an information storage unit adapted to collect, accumulate, package, disseminate, and broadcast multimedia- (AA/) program data/information to clients at various locations remote from the central office.
  • a common central content server may be located in a central office of a service provider.
  • cable TV transmissions are distributed to end-users over cables or wirelessly.
  • the channels may be distributed from a content server located at a local cable TV service provider's location.
  • the service provider's content server is adapted to transmit all of the channels simultaneously on a single shared cable to an end-user location.
  • Clients, end-users and/or customers subscribe to the channels and/or service provided by the content server of the cable TV service provider.
  • a signal distribution unit situated at the cable TV service provider's location.
  • the signal distribution unit may be adapted to receive all channels via at least one satellite signal-receiving unit, subsequently via at least one satellite.
  • Digital encrypted content is uplinked which is received by the cable TV service provider/MSO that decrypts this content.
  • the MSO decrypts plurality of such contents and then either encrypts it again to be decrypted by a set-top-box (STB) or beams it through his (service providers') network on free to air mode.
  • STB set-top-box
  • a television (TV) set and a set-top-box (STB) may be located at the end-user's location to decode and display the channels.
  • the STB provides end-users access to (i.e. decode) only those channels that the end-user subscribes.
  • the end-user may watch generally one channel provided by the cable TV service provider with advertisements running visuals/texts at a given time.
  • the end-user may select a subscribed channel for viewing by controlling the STB causing the STB to decode and send a particular channel with the live feed of the advertisements to the TV set for display and viewing,
  • the STB may decode and send a particular channel with the live feed of the advertisements to the TV set for display and viewing.
  • TV system and media is a powerful advertising medium, providing an opportunity to a person or company to promote and generate awareness about their goods and services resulting into a quick, effective and wider reach into the various segment of the society.
  • the data/content particularly advertisements so displayed remain the same everywhere, irrespective of the geographical locations, climate conditions, language barriers, relevancy of the advertisement being displayed etc. In the sense that it is the same running advertisement displayed to the viewers in different cities irrespective of the fact whether such an advertisement is relevant to such viewer or area at such places or not?.
  • a primary object of the present invention is to provide a method and system that enables displaying of customized data/content on a display screen capable of displaying broadcast media e.g. Television system.
  • Yet another object of the instant invention is to provide a mechanism that detect advertisement on a live feed, remove and replace them with customized /localized content.
  • Yet another object of the instant invention is to provide a system and method to enable the customization at MSO/cable TV service provider level.
  • Yet another object of the instant invention is to provide a method and system to enable advertisers to update the database and scheduler of advertisement online using the World Wide Web (Internet) to customize the above mentioned system.
  • the present invention makes it possible for a cable TV system to provide a_ customized view of the live feed of advertisements to the end-user with a complete-effective relevancy.
  • FIGS. 1 and 2 illustrates a block diagram of a channel view available with the live feed of data/content (advertisements) to the end-user according to a preferred embodiment ofthe present invention. .
  • FIG. 3 illustrates a satellite and/or World Wide Web (Internet) transmission/reception system in accordance with a preferred embodiment of the present invention.
  • FIG 4. is a block diagram illustrating a audio/video processing system for generating customized and localized live feed of the customized advertisements according to a preferred embodiment of the present invention.
  • FIG. 5 is a flow diagram illustrating a method of displaying customized data/content (live feed of customized advertisements) on a display screen capable of displaying broadcast media.
  • a method and system for generating displaying of customized data/content (live feed of the customized advertisements) on a display screen capable of displaying broadcast media are provided.
  • specific details are set forth in order to provide a thorough understanding of the present invention. It will be evident, however, to one skilled in the art that the present invention may be practiced without these specific details.
  • service provider may comprise a cable television (TV) service provider, an Internet service provider, and/or other multimedia-program service providers.
  • TV cable television
  • Internet service provider an Internet service provider
  • the MSO/cable service provider's server receives ⁇ the broadcasted live channel data/content (default live feed of the advertisements), as well as customized data/content (such as customized/localized advertisements).
  • This customized data/content is either stored in the server of the MSO/Cable operator or is pulled from a centralized server at runtime.
  • the MSO server When the MSO server receives an interrupting signal (such as a cue tone) or such signal generated by interpreting means as the server is capable of interpreting, it promptly switches the national data/content having live feed of default advertisement with the localized customized data/content i.e. customized/localized advertisement till such time when the server receives an interrupting signal.
  • the national live feed of the data/content (illustrated as base data in figures) is displayed on the background and customized data/content is kept in foreground.
  • the method and system simply tabs between the national (default) and customized/localized data/contents on receipt of an interrupting signal.
  • This methodology enables the system to switch from national to plurality of localized/customized data/content in real-time delivering live display to the end-user.
  • the customized/localized data/content so mentioned is either stored in the server located at the MSO/cable service provider level and/or or at a server connected with the MSO's server through a network.
  • This localized/customized data/content is fed live using a schedule list.
  • the list can be updated either at MSO's end i.e. cable service provider end and/or through the World Wide Web (Internet) giving complete flexibility and easy to operate media to the advertisers.
  • FIG. 3 illustrates a satellite and/or World Wide Web (Internet) transmission/reception system in accordance with a preferred embodiment of the present invention
  • a broadcasting uplinking station 301 transmits multimedia- program information to a satellite 302.
  • the satellite transmission/reception system may comprise a plurality of satellites receivers, wherein each satellite 302 may transmit a plurality of multimedia-program channels to a plurality of satellite receivers.
  • the multimedia-program information for all channels that a cable TV service provider offers may be accumulated and encoded together at a satellite 302 receiver array location for further satellite transmission to a plurality of remotely located respective cable TV service provider (MSO) 303 for further dissemination and distribution to the end-users 305.
  • MSO cable TV service provider
  • An end-user can view a live feed of a channel with running advertisements while sitting in his room.
  • a customized and localized element of live feed of the advertisements can be created for delivery to the end-user from various sources.
  • MSO 303 in a preferred embodiment of the present invention may receive the multimedia-program transmissions having the customized data/content (live feed of customized advertisements) from the data server 304 on World Wide Web (Internet) and transmit such multimedia-program transmissions to the end users 305 from the various sources.
  • the end-user can view a list of available TV programs o ⁇ i a website associated with a cable TV station whereby customized data/content (live feed of customized advertisements) can be created for- delivery to the end-user that incorporates portions of audio/video-elements from one or more TV channels as per the effective relevancy of the advertisements on display.
  • customized data/content live feed of customized advertisements
  • each of the plurality of multimedia-program transmissions may comprise a plurality of television channels, a plurality of internet transmissions, etc.
  • the plurality of multimedia-program transmissions may be conveyed to content servers 303 residing at a plurality of cable TV service provider locations.
  • the multimedia-program transmission transmitted through content servers (MSO) 303 may be received at set-top-box (STB). From STB 1 another media (cable) may connect the STB to the Television (TV) set of the end users 305.
  • the multimedia-program transmission received at an end-user 305 may comprise every channel available with the respective customized data/content (live feed of customized advertisements) for displaying or viewing that a service provider offers.
  • FIG. 4. is a block diagram illustrating audio/video processing system for generating customized and localized live feed of the customized data/content (advertisements) according to a preferred embodiment of the present invention, where the system comprises receiving means 401 to receive broadcast data for a channel including down linked data having multimedia audio-video (AA/) program data/content, assigning means 405 for assigning a relay frequency to said broadcast data, interpreting means to interpret a interrupting signal 1 from the detected broadcast data/content, accessing means to access the schedule list, replacing means to replace down-linked detected broadcast data with scheduled data/content; interpreting means to interpret and detect interrupting signal 2 from the schedule list, relaying means to send down-linked data as broadcasted data.
  • AA/ multimedia audio-video
  • the interpreting means generates an interrupting signal (such as a cue tone) or such signal as the MSO server is capable of interpreting.
  • the moment interpreting means generate an interrupting signal the server promptly switches the national data/content having live feed of default advertisement with the localized customized data/content i.e. customized/localized advertisement till such time when the server receives an interrupting signal again.
  • the interrupting signal is thus capable of switching the national (default) data/content with the customized/localized data/content without creating any hindrance in the display of base program at the end user's end even without knowledge of such switching of display by such end user.
  • This methodology enables the system to switch from national to plurality of localized/customized data/content in real-time delivering live display to the end-userr
  • the system also enables advertisers to update the database and scheduler of. advertisement online using the World Wide Web (Internet) thus affording such advertisers easy operation of displaying customized data/content on a display screen capable of displaying broadcast media.
  • World Wide Web Internet
  • the content that need to be replaced is done at by the set-top box also referred to as smart IB box (306) .
  • the MSO server simply acts as a trans-reciever., transmitting the broadcasted data and the data received from the data server to the smart IB's , receiving the users response and the schedule changes (proof of play from the smartlB and transmitting these responses to the data server for further analytics. _ .
  • FIG. 5 depicts a flow diagram illustrating a method of displaying customized- data/content on a display screen capable of displaying broadcast media according to a preferred embodiment of the present invention
  • a channel may be selected for viewing at an end-user location with the live feed of advertisements.
  • the end- user's electronic device may transmit a channel request to the service provider's location (MSO).
  • the channel request may be received at the content server.
  • the content server may process the channel request.
  • the present invention provides a mechanism that detects advertisement on a live feed, remove and replace them with customized /localized content
  • the method of detecting, removing and replacing advertisement on a live feed with the, customized/localized content may comprise receiving broadcast data for a channel including down linked data/content having multimedia audio-video (A/V) program data/content 501 , assigning a relay frequency to said broadcast data/content 502, receiving interrupting signal 1 from the detected broadcast data/content 503, accessing the schedule list 504, replacing downlinked detected broadcast data/content with scheduled data/content 505, receiving interrupting signal 2 from the schedule list 506, sending downlinked data/content as broadcasted data/content 507.
  • A/V multimedia audio-video
  • FIG. 5 a method of creating and relaying a custom display of customized data/content on a display screen is illustrated in FIG. 5.
  • the method starts at block 501 ; the MSO may receive broadcast data for at least one channel relay preferably having national broadcast data being transmitted from the satellite/internet.
  • the MSO may assign a relay frequency to said national broadcast data/content at block 502 and receive interrupting signal 1 generated by interrupting means from the detected broadcast data/content at block 503.
  • the schedule list is accessed for customized and localized data/content.
  • the schedule list may also include plurality of local feeds of customized/localized advertisement data/content stored preferably in the server of the MSO/cable service provider and/or extracted " from a centralized server connected with the MSO's server through a -network at runtime.
  • the server at block 405 may replace downlinked detected broadcast data/content with scheduled data/content having customized/localized advertisement and relays such data/content for display at the user's end.

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Databases & Information Systems (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

L'invention concerne un système et un procédé d'affichage de contenus/données personnalisés sur un écran d'affichage, le procédé comprenant la réception de données de diffusion pour un canal contenant des contenus/données de liaison descendante ayant des contenus/données de programmes multimédia audio-vidéo (A/V); l'attribution d'une fréquence de relais auxdits contenus/données diffusés; la réception d'un signal d'interruption (1) provenant des contenus/données diffusés détectés; l'accès à la liste de programmes; le remplacement des contenus/données diffusés détectés de liaison descendante par des contenus/données programmés; la réception d'un signal d’interruption (2) provenant de la liste de programmes; l'envoi des contenus/données de liaison descendante en tant que contenus/données diffusés.
PCT/IN2009/000186 2008-03-19 2009-03-19 Système et procédé pour afficher des contenus/données personnalisés WO2009118757A2 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
IN677/CHE/2008 2008-03-19
IN677CH2008 2008-03-19

Publications (2)

Publication Number Publication Date
WO2009118757A2 true WO2009118757A2 (fr) 2009-10-01
WO2009118757A3 WO2009118757A3 (fr) 2012-02-23

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Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/IN2009/000186 WO2009118757A2 (fr) 2008-03-19 2009-03-19 Système et procédé pour afficher des contenus/données personnalisés

Country Status (1)

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WO (1) WO2009118757A2 (fr)

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5099319A (en) * 1989-10-23 1992-03-24 Esch Arthur G Video information delivery method and apparatus
US20030217170A1 (en) * 2002-05-15 2003-11-20 Nelson Hortense Kathleen Providing a multi-tier enterprise level application
WO2006059289A2 (fr) * 2004-12-01 2006-06-08 Koninklijke Philips Electronics N.V. Personnalisation de messages publicitaires

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5099319A (en) * 1989-10-23 1992-03-24 Esch Arthur G Video information delivery method and apparatus
US20030217170A1 (en) * 2002-05-15 2003-11-20 Nelson Hortense Kathleen Providing a multi-tier enterprise level application
WO2006059289A2 (fr) * 2004-12-01 2006-06-08 Koninklijke Philips Electronics N.V. Personnalisation de messages publicitaires

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Publication number Publication date
WO2009118757A3 (fr) 2012-02-23

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