WO2009028980A1 - Publicité sur gazon naturel - Google Patents

Publicité sur gazon naturel Download PDF

Info

Publication number
WO2009028980A1
WO2009028980A1 PCT/RU2007/000478 RU2007000478W WO2009028980A1 WO 2009028980 A1 WO2009028980 A1 WO 2009028980A1 RU 2007000478 W RU2007000478 W RU 2007000478W WO 2009028980 A1 WO2009028980 A1 WO 2009028980A1
Authority
WO
WIPO (PCT)
Prior art keywords
advertising
grass
image
natural
laying
Prior art date
Application number
PCT/RU2007/000478
Other languages
English (en)
Russian (ru)
Inventor
Marat Railievich Usmanov
Original Assignee
Marat Railievich Usmanov
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Marat Railievich Usmanov filed Critical Marat Railievich Usmanov
Publication of WO2009028980A1 publication Critical patent/WO2009028980A1/fr

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Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00—Advertising or display means not otherwise provided for
    • G09F19/22—Advertising or display means on roads, walls or similar surfaces, e.g. illuminated

Definitions

  • the invention relates to advertising and marketing, in particular to advertising, on playing fields on natural grass.
  • patent RU2234146 which consists in the fact that the advertising image is created from plants and / or flowers planted in a certain order. Plants and / or flowers are pre-planted in a certain order in pots, combined in single-use cassettes with the number of pots per cassette 4-500 pieces, and then cassettes with plants are taken to a pre-prepared place and an advertising image is collected from them.
  • This method allows you to deliver information to the consumer, however, with regard to playing sports on the grass, this is unacceptable, since the placement of pots in the ground of the playing field is unacceptable, as well as the presence, for example, of flowers on the playground, such as, for example, a football field .
  • the closest is a sports lawn carrier of advertising information, patent application RU2005100694, containing grass, made in the form of the main canvases with areas contrasting in color of the main canvas. Contrast sections are made in the form of information boards, on the grass cover of which advertising information is recorded, including graphic and letter elements, oriented in such a way as to ensure readability for both viewers and viewers, and made by screen sowing of grass, the color of which differs from the color of the grass the main canvas due to the use of grass of the same color with different shades or grass of the same variety of different colors or the use of organic or inorganic compounds, extra which are absorbed into the soil and / or on the surface of the lawn, capable of changing the color or shade of the grass to obtain the necessary color gamut of the elements of visual information, and the indicated information boards with the main canvas are made of one material and form a uniform coating.
  • the disadvantage of this lawn is the difficulty of generating advertising information and the impossibility of replacing it, since advertising information is determined before sowing the lawn and remains for the entire life of this lawn.
  • the complexity of the formation lies in the screening, since the presence of certain natural factors, such as, for example, wind, birds, can complicate the seeding in a certain sequence, which will lead to the "erosion" of information. Disclosure of invention
  • the technical problem to which this invention is directed is the formation of an advertising image on any existing natural lawn, as well as the possibility of its multiple replacement.
  • the problem is solved due to the fact that in advertising on a natural lawn containing grass, made in the form of a main canvas with portions of the image, the main canvas is formed by stacking its grass in a certain direction, and image sections are formed by a stencil by laying its grass in the opposite direction or at an angle to the laying direction of the grass cover of the main fabric.
  • the grass has a minimum height equal to: where h min is the minimum height of the grass.
  • the laying of the grass cover of the main canvas and image sections is carried out using special devices, for example, lawn mowers, etc.
  • sections of the image have a minimum size equal to:
  • a min l ⁇ l, 2 m, where A min is the minimum size of the image in any direction.
  • FIG. 1 shows a plot of a natural lawn field with multidirectional main canvases (arrows indicate laying directions); in FIG. 2 - a plot of a natural lawn field with multidirectional main canvases with image sections (arrows indicate laying directions); in FIG. 3 - examples of stencils.
  • Advertising on a natural lawn consists of grass covering having a main canvas 1 and at least one section of image 2.
  • Any lawn in particular, sports fields, such as, for example, a football field, golf course, can be used as a natural lawn , field for playing hockey with the ball, etc.
  • the grass cover of the natural lawn has a minimum height of: h min > 2 mm, where h m i n is the minimum height of the grass cover.
  • the specified minimum height h min of grass cover was chosen experimentally, based on the use of natural lawn as sports grounds and the possibility of laying grass cover.
  • the main canvas 1 can completely occupy the entire lawn or be divided into separate parts, such as, for example, a golf course.
  • the main fabric 1 may be unidirectional or multidirectional.
  • the main canvas 1 When the main canvas 1 is multidirectional, its grass cover has different directions, most often the opposite.
  • the main fabric 1 is divided into two parts having different directions, or the main fabric 1 is divided into strips which, through one, have one direction, and the other strips, through one, have the opposite direction.
  • the image area 2 is located on the main canvas 1.
  • the grass cover of the image area 2 has a direction opposite or at an angle to the grass cover of the main fabric 1, on which the image area 2 is placed.
  • the shape and content, letter or graphic, of the image area 2 depends on the stencil 3.
  • Image section 2 have a minimum size of:
  • a min > 0.5 m, where A min is the minimum size of the image
  • the specified minimum size A min is chosen experimentally, based on ensuring readability for viewers in the stands and for viewers.
  • Plot image 2 may be several.
  • the formation of advertising on a natural lawn is as follows.
  • the grass cover of the main fabric 1 is laid in a certain direction. Laying is carried out using special devices, for example, lawn mowers, rakes, etc. (not shown in Fig.). In this case, the movement of special devices (not shown in Fig.) Should always be carried out in one direction, in the laying direction. The longer the exposure time of special devices (not shown in FIG.), The more time the laying of grass cover will remain.
  • special devices for example, lawn mowers, rakes, etc.
  • the stencil 3 is fixed in the soil of the main fabric 1 using, for example, nail-knitting needles. Then, inside the stencil 3, with the help of special devices, the grass cover is laid in the opposite direction or at an angle to the direction of the already laid grass cover of the main fabric 1. Then, the stencil 3 removed, and on the main canvas 1 appears a portion of the image 2. Similarly, if necessary, other sections of the image 2. are formed.
  • a stacking two metal parts of the image beam (Fig. not shown) may be used.
  • the heavier the crossbar (not shown in FIG.), The longer the grass laying of the image area 2 will be held, and the image will be sharper after removing the stencil 3.
  • the indicated advertising on a natural lawn allows its use on all types of natural lawns, on grass sports fields, such as a football field, tennis court, golf course, etc.
  • This type of advertising is visible to spectators in the stands and viewers, as spectator seats located in the stands at a distance from the sports grounds, as well as the television cameras used for broadcasting, and is invisible to athletes who are directly on the sports grounds, and therefore does not interfere with their movement living in them is not distracting from the competition itself, in contrast to billboards placed around sports fields.
  • this advertisement is temporary, for example, for one football match or tennis game, and can be replaced. This attracts sponsors of specific teams and players and at the same time does not incur additional costs for owners of sports fields. The foregoing allows us to conclude that the technical task posed is solved.
  • the proposed advertising can be performed on any natural lawn with the above tools.

Landscapes

  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Road Paving Structures (AREA)

Abstract

L'invention concerne le domaine de la publicité et du marketing, en particulier la publicité sur des terrains de jeux en herbe naturelle. La publicité sur gazon naturel comporte une couche d'herbe se présentant sous la forme d'une bande principale (1) avec des parties pourvues de représentations graphiques (2). On forme la bande principale (1) en disposant la couche d'herbe dans un sens défini. On forme les parties comportant les représentations graphiques (2) au moyen d'un masque (3) et en plaçant la couche d'herbe dans le sens opposé ou selon un angle par rapport au sens de positionnement de la couche d'herbe de la bande principale (1).
PCT/RU2007/000478 2007-08-27 2007-09-06 Publicité sur gazon naturel WO2009028980A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
RU2007132270 2007-08-27
RU2007132270 2007-08-27

Publications (1)

Publication Number Publication Date
WO2009028980A1 true WO2009028980A1 (fr) 2009-03-05

Family

ID=40387530

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/RU2007/000478 WO2009028980A1 (fr) 2007-08-27 2007-09-06 Publicité sur gazon naturel

Country Status (1)

Country Link
WO (1) WO2009028980A1 (fr)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2019077168A1 (fr) 2017-10-17 2019-04-25 Investment Trust Pbs, S.L. Dispositif pour publicité statique sur terrains de jeu avec gazon ou similaire

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
FR2567359A1 (fr) * 1984-07-12 1986-01-17 Milani Renato Procede pour marquer des signes et/ou des lettres sur une surface engazonnee
US5540516A (en) * 1993-07-28 1996-07-30 Athar International Services Sa Method for marking grass fields and apparatus for applying such method
GB2361572A (en) * 2000-03-09 2001-10-24 Malcolm John Siddall Method of forming indicia on a grass surface.

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
FR2567359A1 (fr) * 1984-07-12 1986-01-17 Milani Renato Procede pour marquer des signes et/ou des lettres sur une surface engazonnee
US5540516A (en) * 1993-07-28 1996-07-30 Athar International Services Sa Method for marking grass fields and apparatus for applying such method
GB2361572A (en) * 2000-03-09 2001-10-24 Malcolm John Siddall Method of forming indicia on a grass surface.

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2019077168A1 (fr) 2017-10-17 2019-04-25 Investment Trust Pbs, S.L. Dispositif pour publicité statique sur terrains de jeu avec gazon ou similaire

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