WO2009004663A1 - System for advertising supply on internet channels relevant to a provider - Google Patents

System for advertising supply on internet channels relevant to a provider Download PDF

Info

Publication number
WO2009004663A1
WO2009004663A1 PCT/IT2008/000438 IT2008000438W WO2009004663A1 WO 2009004663 A1 WO2009004663 A1 WO 2009004663A1 IT 2008000438 W IT2008000438 W IT 2008000438W WO 2009004663 A1 WO2009004663 A1 WO 2009004663A1
Authority
WO
WIPO (PCT)
Prior art keywords
advertising
client
notices
web
advertising information
Prior art date
Application number
PCT/IT2008/000438
Other languages
French (fr)
Inventor
Mauro Collalto
Pierluigi Felici
Original Assignee
Resi Informatica S.P.A.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Resi Informatica S.P.A. filed Critical Resi Informatica S.P.A.
Publication of WO2009004663A1 publication Critical patent/WO2009004663A1/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention concerns a system for advertising supply on Internet channels relevant to a provider.
  • the system according to the invention concerns a system by which, wholly independently from web contents that are present on a provider's proxy, one sends advertising contents to the user who requires web contents.
  • the advertising contents on Internet are supplied on single web pages which are prepared by each service (online newspaper, or private site, or company site) and reside on a proxy relevant to a certain provider.
  • the provider supplies the web page already provided with the possible advertising material, be it overlay strip or page portion.
  • a system for the supplying of advertising on an Internet channel relevant to a provider comprising a web server and at least a client, characterised in that on the connection between said web server and said client, at least an advertising probe device enters, which is suitable to monitor the requests of web contents and to forward them to a central advertising unit, that is suitable to send in good time to the client, as a response to at least one request among these, one or more advertising information and/or notices together with a script that the client executes automatically and that simulates the presence of said at least a request, said one or more advertising information and/or notices being therefore sent to said advertising central unit to the client independently from said web contents sent by the web server (20), in such a way that the sending of said one or more advertising information and/or notices is wholly transparent to the client and web server, resulting in an addition or superposition of advertising information and/or notices to the contents required by the client.
  • the system comprises a database which is accessible only to said advertising central unit and contains the rules for the generation and the sending of said one or more advertising information and/or notices.
  • the system comprises several advertising probe devices placed in various sections of the network for the analysis of the traffic.
  • the advertising central unit sends said one or more advertising information and/or notices only if the client has accepted the service beforehand.
  • the advertising central unit determines randomly which of said requests of web contents to enter.
  • the advertising central unit determines which of said requests of web contents to enter on the basis of the kind of the requested web contents.
  • said one or more advertising information and/or notices are sent as pop-up.
  • said one or more advertising information and/or notices are sent a certain time before the showing, for example display, of the web content requested by the client.
  • - figure 1 shows a general scheme of the system according to the invention
  • - figure 2 shows a general scheme of the probe included in the system according to figure 1.
  • a central advertising unit 30 enters a communication 100 between client 10 and server 20.
  • the data traffic is caught by an advertising probe device or briefly "probe” 30 which, on the basis of the advertising data 31 and rules, adds to the same traffic (for example web page or streaming video) the advertising content.
  • the advertising supply process is wholly transparent to the user (client 10) and to the server (server proxy 20), and can occur without modifying originally the web pages. Therefore one can vary dynamically the destination and the advertising content depending on the type of sought advertising campaign.
  • the advertising unit 30 sends to the client, as response to said request, a series of advertising contents together with a script which simulates the original request to the web server.
  • a mode of parallel utilisation of the probes is shown: the probes 30', 30", 30'" are placed in the various sections of the network in such a way that they are able to analyse all the traffic while the central advertising unit 32 manages the information coming from analysis.
  • the requests of the client 10 are caught by the probes
  • the system according to the invention manages a database inside which the following information are stored:
  • - rules list of the target PC (identified on the basis of its own IP address) and relevant configurations of advertising sending (how, how much and which advertising to be sent);
  • - advertising URL list of the websites to be sent as
  • - target URL list of the websites by the navigation of which the choice of the advertising to be sent occurs;
  • the configured advertising URL selected from the database of the URL are sent to the target PC when the frequency specified for the rule under management is reached.
  • the groups sending mode only certain advertising URL, selected from those configured in the database and subdivided exactly into groups, are sent to the target PC; for example, the group "programming" can be configured, in such a way that inside the programming group all the advertising URL concerning the programming will be inserted. These URL are sent to the target PC cyclically.
  • the technical modes of advertising sending can be two: the pop-tip, in which the advertising page is presented to the target PC (client) as a pop-up window; and the replace mode, in which advertising page is shown for some seconds in place of that required by the user.
  • the system according to the present invention one can therefore add advertising contents or information to the web pages downloaded by a client, without that the last reveals an intermediate step and without the necessity of providing the advertising directly on each pages at the web server level, what allows the advertising sending by the provider independently from the suppliers of the single contents.

Abstract

The present invention concerns a system for the supplying of advertising on an Internet channel relevant to a provider, comprising a web server (20) and at least a client (10), characterised in that on the connection between said web server (20) and said client (10), at least an advertising probe device (30', 30', 301') enters, which is suitable to monitor the requests of web contents and to forward them to a central advertising unit (30, 32), that is suitable to send in good time to the client (10), as a response to at least one request among these, one or more advertising information and/or notices that the client displays automatically, said one or more advertising information and/or notices being therefore sent to said advertising central unit (30, 32) to the client (10) independently from said web contents sent by the web server (20), in such a way that the sending of said one or more advertising information and/or notices is wholly transparent to the client and web server, resulting in an addition or superposition of advertising information and/or notices to the contents required by the client (10).

Description

SYSTEM FOR ADVERTISING SUPPLY ON INTERNET CHANNELS RELEVANTTOA PROVIDER
The present invention concerns a system for advertising supply on Internet channels relevant to a provider.
More in detail, the system according to the invention concerns a system by which, wholly independently from web contents that are present on a provider's proxy, one sends advertising contents to the user who requires web contents. Nowadays, the advertising contents on Internet are supplied on single web pages which are prepared by each service (online newspaper, or private site, or company site) and reside on a proxy relevant to a certain provider.
When the user requires a web page, the provider supplies the web page already provided with the possible advertising material, be it overlay strip or page portion.
In such a way, the same provider can not supply advertising irrespective of the required web page, if not on its own site. This entails a limitation to the services that can be furnished by the provider and therefore affects the cost of the service of the basic connection.
Although this limitation is here explained with reference to web pages, the same reasoning clearly applies for all the other web contents (for example streaming video or IPTV).
It is object of the present invention to provide a system for the supply of advertising on Internet channels relevant to a provider, which solves the problems and avoids the drawbacks of the prior art.
It is subject matter of the present invention a system for the supplying of advertising on an Internet channel relevant to a provider, comprising a web server and at least a client, characterised in that on the connection between said web server and said client, at least an advertising probe device enters, which is suitable to monitor the requests of web contents and to forward them to a central advertising unit, that is suitable to send in good time to the client, as a response to at least one request among these, one or more advertising information and/or notices together with a script that the client executes automatically and that simulates the presence of said at least a request, said one or more advertising information and/or notices being therefore sent to said advertising central unit to the client independently from said web contents sent by the web server (20), in such a way that the sending of said one or more advertising information and/or notices is wholly transparent to the client and web server, resulting in an addition or superposition of advertising information and/or notices to the contents required by the client.
Preferably according to the invention, the system comprises a database which is accessible only to said advertising central unit and contains the rules for the generation and the sending of said one or more advertising information and/or notices. Preferably according to the invention, the system comprises several advertising probe devices placed in various sections of the network for the analysis of the traffic.
Preferably according to the invention, the advertising central unit sends said one or more advertising information and/or notices only if the client has accepted the service beforehand.
Preferably according to the invention, the advertising central unit determines randomly which of said requests of web contents to enter.
Preferably according to the invention, the advertising central unit determines which of said requests of web contents to enter on the basis of the kind of the requested web contents.
Preferably according to the invention, said one or more advertising information and/or notices are sent as pop-up.
Preferably according to the invention, said one or more advertising information and/or notices are sent a certain time before the showing, for example display, of the web content requested by the client.
The invention will be now described by way of illustration but not by way of limitation making reference to the drawings of the enclosed figures, wherein:
- figure 1 shows a general scheme of the system according to the invention; - figure 2 shows a general scheme of the probe included in the system according to figure 1.
Making reference to figure 1 , according to the system of the present invention, a central advertising unit 30 enters a communication 100 between client 10 and server 20. The data traffic is caught by an advertising probe device or briefly "probe" 30 which, on the basis of the advertising data 31 and rules, adds to the same traffic (for example web page or streaming video) the advertising content.
In such a way, the advertising supply process is wholly transparent to the user (client 10) and to the server (server proxy 20), and can occur without modifying originally the web pages. Therefore one can vary dynamically the destination and the advertising content depending on the type of sought advertising campaign.
The transparency of this type is present in the prior art only in the field of cryptography, with the method so-called " man in the middle".
In order to realise such transparency, it is necessary to catch and process the data with enough speed, as well as to send to the client the further (advertising) contents in the form of course of web contents.
This of course is possible because such sending of further contents is actually required by the client in an automatic way.
Indeed, once an originary request of the client 10 has been caught, the advertising unit 30 sends to the client, as response to said request, a series of advertising contents together with a script which simulates the original request to the web server. In figure 2 a mode of parallel utilisation of the probes is shown: the probes 30', 30", 30'" are placed in the various sections of the network in such a way that they are able to analyse all the traffic while the central advertising unit 32 manages the information coming from analysis.
In an application version of the system according to the invention, the requests of the client 10 are caught by the probes
30',30",3O1" and the advertising unit, which determines randomly which requests will have a response, associates to it independent advertising material. In another application version of the system according to the invention, such determination is instead realised on the basis of the subdivision into thematic groups of the web contents corresponding to said monitored requests. The system according to the invention manages a database inside which the following information are stored:
- rules: list of the target PC (identified on the basis of its own IP address) and relevant configurations of advertising sending (how, how much and which advertising to be sent); - advertising URL: list of the websites to be sent as
"advertising pages";
- target URL: list of the websites by the navigation of which the choice of the advertising to be sent occurs;
- general information of sending of the advertising URL. As mentioned, three different advertising sending modes are possible:
- random sending mode;
- groups sending mode;
- categories sending mode. With the random sending mode, the configured advertising URL selected from the database of the URL are sent to the target PC when the frequency specified for the rule under management is reached.
In the groups sending mode, only certain advertising URL, selected from those configured in the database and subdivided exactly into groups, are sent to the target PC; for example, the group "programming" can be configured, in such a way that inside the programming group all the advertising URL concerning the programming will be inserted. These URL are sent to the target PC cyclically.
In the categories sending mode, one can specify a series of URLs (web pages) on which the target PC can navigate, by subdividing these URLs into categories, for example support, politics, medicine. Moreover, one can link to each single category a series of advertising URLs so as to show such advertising when the target PC navigates on one of the URLs of the configured categories.
For example, the technical modes of advertising sending can be two: the pop-tip, in which the advertising page is presented to the target PC (client) as a pop-up window; and the replace mode, in which advertising page is shown for some seconds in place of that required by the user.
Thanks to the system according to the present invention, one can therefore add advertising contents or information to the web pages downloaded by a client, without that the last reveals an intermediate step and without the necessity of providing the advertising directly on each pages at the web server level, what allows the advertising sending by the provider independently from the suppliers of the single contents.
The preferred embodiments have been above described and some modifications of this invention have been suggested, but it should be understood that those skilled in the art can make variations and changes, without so departing from the related scope of protection, as defined by the following claims.

Claims

1. System for the supplying of advertising on an Internet channel relevant to a provider, comprising a web server (20) and at least a client (10), characterised in that on the connection between said web server (20) and said client (10), at least an advertising probe device (30',30",3O1") enters, which is suitable to monitor the requests of web contents and to forward them to a central advertising unit (30,32), that is suitable to send in good time to the client (10), as a response to at least one request among these, one or more advertising information and/or notices together with a script that the client (10) executes automatically and that simulates the presence of said at least a request, said one or more advertising information and/or notices being therefore sent to said advertising central unit (30,32) to the client (10) independently from said web contents sent by the web server (20), in such a way that the sending of said one or more advertising information and/or notices is wholly transparent to the client (10) and web server, resulting in an addition or superposition of advertising information and/or notices to the contents required by the client (10).
2. System according to claim 1 , characterised in that it comprises a database (31) which is accessible only to said advertising central unit (30,32) and contains the rules for the generation and the sending of said one or more advertising information and/or notices.
3. System according to claim 1 or 2, characterised in that it comprises several advertising probe devices (30',30",3O1") placed in various sections of the network for the analysis of the traffic.
4. System according to any claim 1 to 3, characterised in that the advertising central unit (30,32) sends said one or more advertising information and/or notices only if the client (10) has accepted the service beforehand.
5. System according to any claim on 1 to 4, characterised in that the advertising central unit (30, 32) determines randomly which of said requests of web contents to enter.
6. System according to any claim 1 to 4, characterised in that the advertising central unit (30,32) determines which of said requests of web contents to enter on the basis of the kind of the requested web contents.
7. System according to any claim 1 to 6, characterised in that said one or more advertising information and/or notices are sent as popup.
8. System according to any claim 1 to 6, characterised in that said one or more advertising information and/or notices are sent a certain time before the showing, for example display, of the web content requested by the client (10).
PCT/IT2008/000438 2007-07-05 2008-06-27 System for advertising supply on internet channels relevant to a provider WO2009004663A1 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
ITRM2007A000373 2007-07-05
ITRM20070373 ITRM20070373A1 (en) 2007-07-05 2007-07-05 ADVERTISING SUPPLY SYSTEM ON INTERNET CHANNELS RELATED TO A PROVIDER.

Publications (1)

Publication Number Publication Date
WO2009004663A1 true WO2009004663A1 (en) 2009-01-08

Family

ID=39873947

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/IT2008/000438 WO2009004663A1 (en) 2007-07-05 2008-06-27 System for advertising supply on internet channels relevant to a provider

Country Status (2)

Country Link
IT (1) ITRM20070373A1 (en)
WO (1) WO2009004663A1 (en)

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2000052608A1 (en) * 1999-03-04 2000-09-08 Tel.Net Media Pty. Ltd. A dynamic advertising apparatus and system
WO2003077167A2 (en) * 2002-03-13 2003-09-18 Nortel Networks Limited A method of adding content to web-based information for display at a web-browser in real time
US20070136136A1 (en) * 2005-12-09 2007-06-14 Thintropy Inc. Method of intercepting and replacing advertising content

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2000052608A1 (en) * 1999-03-04 2000-09-08 Tel.Net Media Pty. Ltd. A dynamic advertising apparatus and system
WO2003077167A2 (en) * 2002-03-13 2003-09-18 Nortel Networks Limited A method of adding content to web-based information for display at a web-browser in real time
US20070136136A1 (en) * 2005-12-09 2007-06-14 Thintropy Inc. Method of intercepting and replacing advertising content

Also Published As

Publication number Publication date
ITRM20070373A1 (en) 2009-01-06

Similar Documents

Publication Publication Date Title
KR101201580B1 (en) Traffic visualization across web maps
CN102047242B (en) Content management
US8160926B1 (en) Privacy-sensitive cookies
CN103716398B (en) The monitoring method and monitoring system of CDN server
JP2010527524A5 (en)
CN102047243A (en) Request routing based on class
CN102077189A (en) Request routing using network computing components
JP5936540B2 (en) Method and apparatus for changing Internet content by changing the destination of an embedded object
WO2002082287A1 (en) Evolving interactive dialog box for an internet web page
JP2004177936A (en) Method, system, and server for advertisement downloading, and client terminal
US20160057481A1 (en) Method of Delivering Customer Contact Service to IPTV Viewer
KR20100071214A (en) System for providing advertisement service
KR20170004251A (en) Device and method for providing internet advertisement
EP1002276A1 (en) Provider-selected message in response to user request
WO2001098931A9 (en) System and method of background advertising in web pages
US7197566B1 (en) Method and apparatus for selecting server to distribute multimedia data via a network
WO2009004663A1 (en) System for advertising supply on internet channels relevant to a provider
JP2010129013A (en) System, method, device and program for advertisement distribution
JP2000215136A (en) Internet advertisement management system, internet advertisement management method which uses the same system and record medium where the method is recorded
US10275431B2 (en) Methods and systems for providing web pages to web browsers
KR20070003902A (en) Hierarchical broadcast of ui assets
WO2008078934A1 (en) Advertisment method by the terminal and advertisment system thereof
JP4832613B2 (en) Apparatus, method and program for managing feedback from viewers on distributed content
JP2010238136A (en) Web content distribution system
JP5189325B2 (en) Program recommendation affiliate system, program recommendation affiliate method, and affiliate method

Legal Events

Date Code Title Description
121 Ep: the epo has been informed by wipo that ep was designated in this application

Ref document number: 08790027

Country of ref document: EP

Kind code of ref document: A1

NENP Non-entry into the national phase

Ref country code: DE

122 Ep: pct application non-entry in european phase

Ref document number: 08790027

Country of ref document: EP

Kind code of ref document: A1