WO2008142662A3 - Method and system for providing media expenditure profiling - Google Patents

Method and system for providing media expenditure profiling Download PDF

Info

Publication number
WO2008142662A3
WO2008142662A3 PCT/IB2008/052041 IB2008052041W WO2008142662A3 WO 2008142662 A3 WO2008142662 A3 WO 2008142662A3 IB 2008052041 W IB2008052041 W IB 2008052041W WO 2008142662 A3 WO2008142662 A3 WO 2008142662A3
Authority
WO
WIPO (PCT)
Prior art keywords
expenditure
value
units
media
profiling
Prior art date
Application number
PCT/IB2008/052041
Other languages
French (fr)
Other versions
WO2008142662A2 (en
WO2008142662A9 (en
Inventor
Francesco Massimo Mariola
Francois Alwyn Venter
Original Assignee
Identity Media And Business Tr
Francesco Massimo Mariola
Francois Alwyn Venter
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Identity Media And Business Tr, Francesco Massimo Mariola, Francois Alwyn Venter filed Critical Identity Media And Business Tr
Publication of WO2008142662A2 publication Critical patent/WO2008142662A2/en
Publication of WO2008142662A3 publication Critical patent/WO2008142662A3/en
Publication of WO2008142662A9 publication Critical patent/WO2008142662A9/en

Links

Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising

Abstract

A method for media expenditure profiling and system are provided. The method comprises recording expenditure data including an expenditure value which relates to a media campaign. Data on units of measure and a units of measure value relating to products or services which are the subject of the media campaign are recorded, with the units of measure value representing unit sales of a particular product or service. At least one media cost per unit (MCPU) value for the media campaign is calculated by dividing the expenditure value with the units of measure value and then provided as a graphical presentation to a user of the system.
PCT/IB2008/052041 2007-05-23 2008-05-23 Method and system for providing media expenditure profiling WO2008142662A2 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
ZA200704196 2007-05-23
ZA2007/04196 2007-05-23

Publications (3)

Publication Number Publication Date
WO2008142662A2 WO2008142662A2 (en) 2008-11-27
WO2008142662A3 true WO2008142662A3 (en) 2009-03-05
WO2008142662A9 WO2008142662A9 (en) 2009-07-02

Family

ID=40032253

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/IB2008/052041 WO2008142662A2 (en) 2007-05-23 2008-05-23 Method and system for providing media expenditure profiling

Country Status (1)

Country Link
WO (1) WO2008142662A2 (en)

Families Citing this family (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102722831A (en) * 2011-12-27 2012-10-10 新奥特(北京)视频技术有限公司 Digital media content value accounting system

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
The technical aspects identified in the present application (Art. 15 PCT) are considered part of common general knowledge. Due to their notoriety no documentary evidence is found to be required. For further details see the accompanying Opinion and the reference below. *

Also Published As

Publication number Publication date
WO2008142662A2 (en) 2008-11-27
WO2008142662A9 (en) 2009-07-02

Similar Documents

Publication Publication Date Title
WO2007075544A3 (en) Method for optimizing allocation of an advertising budget
WO2009045931A3 (en) Event based serving
GB2458842A (en) Method and system for delivering presentations
EP2234109B8 (en) Individual sales oriented recording medium, recording device, reproducing device and method for them
WO2008062445A3 (en) Systems and a method for tracking user behavior and to display advertisements
WO2011127359A3 (en) Systems and methods for matching an advertisement to a video
WO2010120978A3 (en) Targeted image ads
WO2008108799A8 (en) A method and system for rating media and events in media based on physiological data
WO2008021409A3 (en) Systems and methods for accountable media planning
WO2008005779A3 (en) System and method for providing advertisement
WO2009002693A3 (en) Influence based rewards for word-of-mouth advertising ecosystems
EP2165309A4 (en) Method and apparatus for presenting an aggregating information related to the sale of multiple goods and services
WO2013040025A3 (en) Methods and apparatus to monitor products in stores
WO2011011387A3 (en) Optimizing ads by customization for a target device
WO2009076060A3 (en) Advertising associated with multimedia content
WO2011011067A8 (en) System and method for tracking purchases
WO2008076793A3 (en) High speed advertising to mobile transceivers
WO2007016078A3 (en) System and method for displaying and/or analyzing a limit order book
WO2007137110A3 (en) Method and system for assessing, scoring, grouping and presenting nutritional value information of food products
WO2008134562A3 (en) Methods and apparatus to monitor in-store media and consumer traffic related to retail environments
WO2008085940A3 (en) Methods and systems for an accountable media advertising application
WO2010045434A3 (en) Method and system for displaying internet ad media using etags
WO2007127425A3 (en) Methods and systems for providing cross-selling with online banking environments
WO2008143130A1 (en) Display device, display device drive method, and computer program
WO2010070512A3 (en) Precise measurement of point-of-sale promotion impact

Legal Events

Date Code Title Description
121 Ep: the epo has been informed by wipo that ep was designated in this application

Ref document number: 08751316

Country of ref document: EP

Kind code of ref document: A2

NENP Non-entry into the national phase

Ref country code: DE

122 Ep: pct application non-entry in european phase

Ref document number: 08751316

Country of ref document: EP

Kind code of ref document: A2