WO2008130404A1 - Publicité dans une base de données de documents - Google Patents

Publicité dans une base de données de documents Download PDF

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Publication number
WO2008130404A1
WO2008130404A1 PCT/US2007/066996 US2007066996W WO2008130404A1 WO 2008130404 A1 WO2008130404 A1 WO 2008130404A1 US 2007066996 W US2007066996 W US 2007066996W WO 2008130404 A1 WO2008130404 A1 WO 2008130404A1
Authority
WO
WIPO (PCT)
Prior art keywords
database
keyword
advertisement
word
words
Prior art date
Application number
PCT/US2007/066996
Other languages
English (en)
Inventor
Andrew Van Luchene
Original Assignee
Leviathan Entertainment
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Leviathan Entertainment filed Critical Leviathan Entertainment
Priority to PCT/US2007/066996 priority Critical patent/WO2008130404A1/fr
Publication of WO2008130404A1 publication Critical patent/WO2008130404A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F2216/00—Indexing scheme relating to additional aspects of information retrieval not explicitly covered by G06F16/00 and subgroups
    • G06F2216/11—Patent retrieval

Definitions

  • Fig.l depicts a keyword advertisement in a text.
  • Fig. 2 depicts a user-interface whereby a merchant or other user can hyperlink a destination document to a keyword.
  • Fig. 3 is a system diagram of a system suitable for use with the present disclosure.
  • Fig. 4 is a system diagram of a system suitable for use with the present disclosure.
  • Fig. 5 is a system diagram of a system suitable for use with the present disclosure.
  • Fig. 6 is a system diagram of a system suitable for use with the present disclosure.
  • the present disclosure provides mechanisms for directed advertising using document databases.
  • document databases are available to computer users via private and public networks. Examples of document databases include the USPTO database of issued US patent applications, the USPTO database of published US patent applications, WIPO 's international patent database, PUBMEDs database of biologically-related research articles, Wikipedia various journal collections and the like.
  • Other examples of Document Databases that can offer this functionality include, but are not limited to:
  • the databases described herein may be static databases, by which it is meant that the content of the database is not altered.
  • the databases described herein may be periodically updated. Databases that are updated periodically may be updated at regular periodic intervals. For example, the USPTO published patent application and issued patent databases are updated once a week. Other databases may be updated monthly, biannually, annually, etc. Alternatively, some databases may be updated at irregular periodic intervals, for example, some databases may be updated each time a given number (e.g. 5, 10, 50, 100) of new documents are ready for addition to the database.
  • the databases described herein may be updated dynamically, that is, new content may be added and old content may be removed at any time, for example, as soon as the new content is received.
  • a document includes any article, patent, journal entry, blog. webpage, or the like that furnishes information, documents, images, audio or any other data to a user.
  • the term advertisement may take the form of any communication or message via any medium to any one or more end users or any person or third party and/or any system owned, accessed, operated or controlled by any such end user, person or third party. Suitable communications may include any one or a combination of text, audio, video, icons, graphics, images, hyperlinks, alerts, etc.
  • Advertisements may include an offer for sale, for profit or not, and may or may not include a discount, for any services, products, financial instruments, e.g., insurance, annuities, securities, e.g., stocks, bonds, options, etc. and/or any other good or service, and/or may provide information or an offer to obtain or otherwise access or receive information about any of the foregoing or anything, such as a request for donations to political or charitable or any other entity or organization.
  • An advertisement might be used or designed to provide information to inform or educate or identify any constituent and/or may include communications in support of any one or more objectives such as public relations, publicity, product placement or introduction, sponsorship, underwriting, public notice or service announcement, calls for action, or any other objective or purpose.
  • the present disclosure provides a mechanism whereby merchants or other entities can purchase, lease, rent or otherwise acquire the short, long term or permanent right to hyperlink to any one or more predetermined words, phrases, diagrams, drawings, images, audio, video, objects, or entire documents, etc. (collectively "keywords") that appear in a database of documents.
  • a hyperlink is generally a computer actionable set of instructions or code, which may be embedded or otherwise associated with or connected to an element, word, object, icon, document, figure, map, file attachment, or other displayed area within, a document or webpage.
  • a hyperlink When selected, clicked or otherwise activated a hyperlink may cause a computer to perform one or more functions, e.g., retrieve and/or display new or additional information and/or redirect an end user to a different area of the same or a new web page and/or website, and/or may cause other actions to be taken, e.g., display a advertisement, solicit and/or capture information about the word, end user, or system that stores, retrieves or displays the words and/or documents and/or the system that is accessing the word or document, and/or open a form that requires end user review, acknowledgement or input, and/or may display new information that is generally associated with and/or relates to such link.
  • functions e.g., retrieve and/or display new or additional information and/or redirect an end user to a different area of the same or a new web page and/or website
  • other actions to be taken e.g., display a advertisement, solicit and/or capture information about the word, end user, or system that stores, retrieves or displays the
  • Such new or additional information and/or webpage(s) may or may not be displayed using a separate or new web browser page, web browser tab, or popup window or interstitial.
  • Hyperlinks are commonly identified through the use of an underline and/or color coding, e.g., HYPERLINK, but this is not necessarily required or desired.
  • Hyperlinks may be activated by any applicable means, including, but not limited to, left or right clicking on or near the link and/or performing one or more additional actions, e.g., a selection from a list after such left or right clikcing, placing a pointer on or near the link (briefly, temporarily or not), touching the area, e.g., via use of a touch screen or other pointing mechanism, and/or automatically, e.g., based upon date or time, or other action or inaction of the end user, e.g., failure to respond within a given timeframe may cause execution or delay of execution of one or more computing steps or hyperlink(s).
  • additional actions e.g., a selection from a list after such left or right clikcing, placing a pointer on or near the link (briefly, temporarily or not), touching the area, e.g., via use of a touch screen or other pointing mechanism, and/or automatically, e.g., based upon date or time, or other
  • Such links may be associated with one or more other hyperlinks, e.g., hyperlinks within hyperlinks, documents, programs, words, phrases, or other information or actions.
  • hyperlinks may include branching or other computing logic to determine which next steps should be or must be performed and/or in what sequence. For example, if an end user right clicks on a hyperlink, one or more options may appear, permitting the end user some degree of flexibility in the action or actions taken and/or such subsequent actions may occur in whole or in part automatically.
  • the terms link and hyperlink shall have corollary meanings.
  • the hyperlinked words, phrases, documents, or objects may then direct a user who selects or otherwise activates the hyperlink to a target site, document, location, additional information, advertisement, etc. of the merchant's choosing.
  • a chemical manufacturer may choose to hyperlink each instance of the term "NaCl” that appears in a database of scientific journal articles to a catalog webpage featuring the chemical manufacturer's commercially available sodium chloride.
  • the term "merchant” may be used to indicate the entity that provides the advertising (or other target document or resource) that is to be hyperlinked to the keyword.
  • an activist group that opposes the use of salt in certain processes may choose to display an advertisement or additional information designed to educate the end user about their views and/or objections.
  • the group may not be selling salt or any other product.
  • such a group may or may not desire to solicit additional members or funding of their group.
  • the words, phrases, drawings, figures, tables, etc. that appear in a particular database may be sorted, counted and indexed to allow for easier recall and to provide merchants or end users with general information about words or phrases that they are, or might be, interested in hyperlinking to a target document.
  • a particular merchant might be interested to know that the term "sodium chloride” appears 100 times in the database, but only in two documents, while the term "NaCl" appears 200 times and in 50 different documents.
  • a database of documents may be analyzed and, the various words, phrases, and documents are divided into meaningful categories or groupings.
  • the words, phrases, figures, and documents in a database of US patents may be divided and/or categorized according to standard USPTO class and subclass definitions.
  • a merchant may wish to link his advertising for commercial grade sodium chloride to the term "salt" only when it appears in a patent application that has been classified as being for certain biological processes.
  • a user interface such as a web based tool or other application is then provided wherein a merchant or other entity can log in to the tool and indicate the type of documents, words or other elements, e.g., figures and figure components, in which the merchant is generally interested.
  • the merchant may indicate an interest in any one or more documents or words, phrases, images, objects, video, audio or any other data (collectively "words") and choose to add one or more hyperlinks to be associated with such words.
  • words documents or words, phrases, images, objects, video, audio or any other data
  • Such web based tool may permit the merchant to generate or assign hyperlinks to a single database, e.g., the USPTO database, or multiple databases.
  • the tool may be configured such that the merchant(s) can provide the system with a prioritized list of the words (or phrases) of interest.
  • merchants may desire to display advertisements for words and/or one or more of any or all such words' synonyms and/or antonyms and/or any related figures. Exemplary methods to determine relevant synonyms and/or antonyms to use for such associations are described in greater detail below.
  • merchants can offer to pay to have one or more hyperlinks, advertisements and/or notes associated with one or more words and/or any one or more words' synonyms and/or antonyms.
  • a merchant that sells batteries may be interested in the words: battery, batteries, electricity, electrical, electrical storage devices, chemical energy, electrical energy, power cell, standby power, among others.
  • the merchant may choose to pay a fee to generally associate a hyperlink with any one or more of such words. Fees may vary based upon any terms and conditions.
  • the number or type and/or frequency of appearance of a given word in one or more documents, demand for hyperlinks to a word by one or more other merchants or other third parties may be fixed or vary based on any suitable means including based upon market forces, auctions, or any other means of establishing a price or pricing models and/or terms and conditions.
  • the merchant may be willing to pay a higher fee for a certain word or words, e.g., battery, or group of words, e.g., battery, batteries and Duracell, while he may be less willing to pay or only willing to pay a lesser amount for other certain words, e.g., chemical energy device. In such cases, the merchant may opt to pay a higher fee for certain words and a lower fee for other words.
  • a merchant may wish to engage in differing fee structures for keywords that appears in different categories, classes, or groupings of documents and/or based upon frequency of display and/or access of any such words.
  • merchants may be willing to pay up to a certain limit or fee and will then only be charged when the prevailing rate is at or below such limit and no other merchant is willing to pay an amount higher than such limit.
  • a merchant may pay the same amount for creating a link to any or all words, and/or one or more synonyms and/or antonyms or other documents.
  • the fee may be determined by any applicable means, such as one or more of the following, including, but not limited to: the number or type of documents, words, synonyms, antonyms, figures, attachments, and/or the type of hyperlink, e.g., an ad versus a short description hyperlink vs.
  • Fees may be fixed or variable or both. Fees may be additive or limited.
  • Merchants may establish a budget or other payment rules, including, for example, limits on fees per click through, hour, day, week, month, year, and/or by class of end users or any other applicable restrictions or permissions desired by any such merchant. [023] In another embodiment, the merchant may wish to indicate the type of documents that he's interested in.
  • a merchant that sells batteries may wish only to include hyperlinks in patent documents (e.g., issued and pending) that belong to a certain field of use or class, e.g., electrical devices or consumer products, etc.
  • a certain field of use or class e.g., electrical devices or consumer products, etc.
  • the merchant may avoid paying for hyperlinks associated with words within documents of little interest, e.g., spacecraft, in which case, the merchant may not have products that satisfy such a specialized field.
  • a merchant may be willing to pay more to link his advertising to keywords that appear in documents that are categorized or classified in a group that closely relates to the intended use of the advertised good or service and/or less for those that are or may be of lesser interest or benefit or applicability to such merchant.
  • the merchant may select a group of documents and view the counts of words by individual document, document class, and document subclass.
  • the merchant can select a word in one or more documents, document classes and document subclasses and pay to have that word hyperlinked to an advertisement, such as a popup ad, interstitial ad, or a webpage (which may open another window, or redirect the user or provide an option to the user) and/or take other action(s), such as requesting the end-user to fill out a survey.
  • an advertisement such as a popup ad, interstitial ad, or a webpage (which may open another window, or redirect the user or provide an option to the user) and/or take other action(s), such as requesting the end-user to fill out a survey.
  • the system may provide a generic hyperlink whose actions are determined prior to or generally at the time of use. For example, if two battery manufacturers desire hyperlinks to be associated with the word battery, when an end user, for example, clicks on the word battery or otherwise activates the hyperlink associated with the word battery or any other associated hyperlink, e.g., a synonym, any one or more of the following may occur including: 1) the system may ask the end user to provide additional information about the request for information, e.g., the system may ask the end user to fill out a survey or answer one or more questions, e.g., Are you interested in commercial or household use batteries?, 2) the system may determine which merchant's ad, the order of the ads, or other action to take based upon any one or more of the following, including: a) the price paid or that would be paid by one or both (or more) merchants, b) information about the document or the end user, c)
  • the merchant can select more than one word and hyperlink that word to the same advertisement or web page. For instance, the merchant can select both "CPU” and "Processor" to be linked to the same advertisement.
  • end users who search the database of documents can see the hyperlinks of the words in the database to the merchant's advertisements, web pages, additional information, or survey or other actions. End users may then choose to activate any one or more of the hyperlinks, as they wish.
  • such hyperlinks may be automatically activated without end user intervention, permission or action.
  • the disclosed system may automatically activate one or more hyperlinks associated with such document, word, phrase, figure or image. This method may prove useful, for example, in systems where end users are provided access for free or for a reduced fee if they agree (e.g., opt in) to view one or more advertisements in exchange for such usage. Such display or one or more advertisements may be immediate or delayed.
  • a server application is provided to permit: 1) the analyzing of documents across many servers, web pages, databases, etc., 2) merchants or other interested third parties to indicate which a) words, synonyms, antonyms, figures, images, documents, types or classes or subclasses of documents, etc., that the merchant would be interested in generally or providing a hyperlink, and/or 3) end users can visit as a starting or mid-point to enter or search for words and receive a list of one or more hyperlinks based upon such entry or search and, which search may be determined by any applicable means, including, any one or more of: i) use of any existing or known search algorithm, ii) based upon merchant payments and/or end user profile preferences, iii) responses to one or more survey questions by merchants and/or end users.
  • merchants may opt to hyperlink all or only some occurrences of words, synonyms, antonyms, documents, figures and/or images.
  • one or more merchants may opt to hyperlink or otherwise be associated with specific words or phrases and/or based upon the context of use of such words or phrases.
  • Merchants and/or the system may determine which words to associate with which merchants.
  • Such determination may be made by any applicable means, including, any one or more of the following, such as: the total count of a word or words in a document, the relevancy of the document and/or the context or use of the word or words to the merchant's line of business or other interest, the relevancy of the database or class, sub-class or other category of the database and/or document and/or paragraph and/or word or words and/or the context of the sentence or paragraph in which the word or words were used, or any other variable or condition, for example, a merchant may indicate interest based upon the level of interest shown or willingness to pay for any given word or words of one or more of the merchant's competitors, and/or the success of the merchant and/or any one or more of merchant's competitors based upon hyperlinks associated with the same or similar words, e.g., synonyms, within the same or similar documents and/or within the same or similar database, category or class or sub-class of documents and/or databases.
  • such relevancy may be determined, in whole or in part, through the use of automated means.
  • other methods to determine relevancy between and among documents and/or websites are well known within the prior art, including, for example, the methods discussed in the book entitled "Text Databases and Document Management: Theory and Practice, by Amita Goyal Chin, which is incorporated by reference.
  • merchants may rank the priority of certain words, or the position or context of words within a given document. For example, if the word appears early in a document, e.g., a patent title, or in an index of a user manual, a merchant may be willing to pay a higher or lower or no amount for such word positioning.
  • merchants may limit their advertising exposure. Such limitations may or may not take into account the "conversion rate" of those clicking on one or more links. For example, a merchant might indicate that the total budget for advertisements associated with documents in the USPTO patent database should be limited to $5,000 per month. Such Merchant may add a stipulation or exception to such rule, e.g., "unless revenues greater than $50,000 are generated as a result of end users clicking on such words/hyperlinks.” In this way, the total amount a given merchant is willing to spend may be based in whole or in part upon the general effectiveness of such advertising / hyperlinks.
  • Limitations may be established or determined by any applicable means, including, for example, total costs per use, click, click through, conversion, day, week, month, year, maximum amount for the life of the document or word, limits based upon competitive influences, success rates, frequency and type of changes to the word, words, paragraphs, documents, databases or any other variables, and any combination of the foregoing, including any changes in trends or rates of change, or newly emerging trends, e.g., a sudden or other increase in click through using similar words or the same words elsewhere within the document and/or the database and/or generally.
  • the system may monitor any available or applicable data, including usage rates, click through rates, sales, failure to close sales, sales or success of the merchant and/or any one or more of merchant's competitors, and/or results known or gathered regarding the same or similar results within one or more search engines or other advertising systems, any or all of which may be used in any combination to determine the amount a merchant is willing to pay or budget for payment for advertising, which limits may be fixed or variable or a combination of fixed and variable amounts.
  • the merchant can also purchase a brief text description of the word, i.e. for the word CPU, the advertiser could select, "such as the Centrino manufactured by Intel" as a text description that is added to the word everywhere it is listed in a document.
  • End users who search the database could elect, on a temporary, permanent or ad hoc basis, and/or at will or as desired, to hide or show these brief text descriptions along with the original text of the document(s).
  • users could elect to have such descriptions (short or long) appear as comments when the user positions their cursor over or near the hyperlinked word or phrase or right clicks on the hyperlinked word or phrase.
  • merchants can bid to have their advertisement presented if a hyperlinked keyword is clicked by an end user. If multiple merchants are bidding on the word, the hyperlink, when clicked, can show a list of advertisers in the order of highest to lowest bidder, and/or the highest bidder's link appears more often than other bidders and/or uses a different text font or color and/or an icon, such as a logo, could appear for the highest bidder. In another embodiment, those that are competing for the same noun (for example), might have their hyperlinks associated with the noun for some frequency other than 100% of the time.
  • the link appearance or frequency might be based upon the price paid, the relative price paid, i.e., as compared with all others vying for the same noun, randomly, in order, i.e., highest paid fee appears first, second highest fee paid appears secondly, and so on.
  • Such preferential display may affect all of the same nouns in a given document, or it may vary. For example, if Vendor A pays $0.05 per click through, and Vendor B pays $0,025.
  • the system might display a hyperlink on all paid nouns, e.g., car, for 75% of the time (on all words that include "car") for Vendor A, while vendor B's link only appears 25% of the time (on the same words).
  • Vendor A's link may appear on only 75% of the words, but is displayed all the time, while Vendor B's hyperlinks may only appear on 25% of the words with the letters "car". In this fashion, the probability that an end user will click on Vendor A's hyperlink is expected to be roughly or generally 75%.
  • the system may only display the top "n" number of such links, where "n" is some number other than the total number of merchants that desire such hyperlinks to be displayed.
  • n may be determined using any applicable means, including, for example, limiting to a specific number, e.g., three such merchant's, or may determine such limit based upon the number of merchants and the amounts each are willing to pay for such display and then limiting such number to a certain percentile, e.g., the top 30% of potential revenues generated if an end user were to click on such hyperlink(s).
  • the system may determine the likelihood that a given end user may click on one or more such hyperlinks and display such hyperlinks in an order to encourage such action, e.g., even though a given merchant is willing to pay
  • other possible hyperlink actions include: Option to indicate that the end user wishes to receive additional information, immediate or delayed: look up of a definition, synonym or antonym, popup of an ad, redirection to another website, which may or may not be provided via a separate browser page, skip to the next use of the word or part of the word or to another related or unrelated section within the current or other document or website, popup of a synonym or antonym (with an option to jump to any such synonym or antonym (if present) within the text or the merchant's website, replace the word with or add a description to the word, e.g., short or long description, or synonym or antonym or any other applicable options, and/or any one or more or combination of the foregoing.
  • any one or more of the foregoing actions may be accomplished by submitting such word or words or prhases to an existing search engine, including, fore example, Yahoo or Google.
  • the selection of an appropriate hyperlink and/or fees may be determined based in whole or in part upon the actual usage or success or click through rates, end user statisfaction surveys, and/or amount of revenue generated by word, merchant, end user, server, database, document, document type or class, etc.
  • Such a system could measure actual usage for each of the preceding characteristics and adjust or change which hyperlinks are displayed or are otherwise in effect and/or modify fees for display or use of such hyperlinks so as to drive optimum results.
  • Optimum results may mean and/or include any one or more of the following: 1) amount of revenue generated for the service that provides such hyperlinks, 2) amount of revenue received by merchants, 3) frequency that end users click through on such hyperlinks 4) percentage of end users that purchase the advertised product, view a demonstration, read information, take an action, respond to a survey, request a brochure or additional information, 5) conversion rates, and/or 6) relevancy or usefulness of hyperlinks as determined by the end user, or the system or the merchant, 7) end user's preferences, or satisfaction with such hyperlink, merchant or advertisements, or a combination of any one or more of the foregoing.
  • hyperlinks could be randomly tested to determine initial acceptance / usefulness, and/or they could be tested based upon initial revenue projections or merchant's willingness to pay or via any other applicable means, including, for example, use of a genetic algorithm or neural net to test and automatically optimize use over time.
  • the disclosed invention may be applied to any database and/or multiple databases, for example, a database of books, such as that maintained by Amazon.com.
  • a database of books such as that maintained by Amazon.com.
  • merchants or any person, company, business entity, charitable entity or other third parties may determine that hyperlinking one or more words, phrases, documents, or an entire databases may be desirable.
  • merchants or any person, company, business entity, charitable entity or other third parties may provide an indication or rules or terms and conditions under which any one or more of the preceding entities may wish to purchase or agree to pay for or otherwise be associated with and/or control an association with or over any one or more such word, words, phrases, documents and/or hyperlinks (and or the order of any or all of the foregoing) and/or to establish a budget or rules regarding such budget for such use in determining which such entities would have use or control over, whether temporary or otherwise, any such hyperlinks.
  • the system may determine that it is necessary, desirable or generally useful to present one or more survey questions to aid in determining which words, documents, or other information should be presented, e.g.,. to help determine which advertisement might yield generally better results, and/or which word or synonym is generally more relevant given the information known about the end user and/or collected by using and/or displaying and/or gathering results from one or more such survey questions.
  • the system might ask the end user the following question or questions: e.g., are you an attorney, are you interested in travel, or are you seeking legal advice. Based upon the end user's response, e.g., if the end user responded in the affirmative to the last question, the system might either provide a definition of "case” to include legal cases, and/or the system may also provide an advertisement for one or more attorneys seeking clients. Based upon the response to one or more questions, the system may present additional qualifying questions, i.e., additional questions to further narrow the search results and or the sort display results.
  • additional qualifying questions i.e., additional questions to further narrow the search results and or the sort display results.
  • merchants or advertisers may wish to be notified upon the occurrence of certain events or conditions.
  • Such events include: the acceptance or assignment or association of an advertisement with one or more documents or words, the use or activation of a hyperlink or an advertisement, and/or one or more sales, total target or some other metric or objective, the availability of a formerly unavailable word or document for advertisement inclusion, or any other change in data or applications of interest to such merchant or advertiser.
  • Such notifications may be made via any applicable means, e.g., and email or other message.
  • Such methods to determine alert events and/or to send alerts are disclosed for example, in U.S. patent application serial no. 11/676,848 which is incorporated herein by reference.
  • merchants or other potential keyword purchasers can be offered the choice to buy hyperlinks to words in a database of documents as one of the options when they buy keywords for search engine queries.
  • a typical data processing system generally includes one or more of a system unit housing, a video display device, memory, processors, operating systems, drivers, graphical user interfaces, and application programs, interaction devices such as a touch pad or screen, and/or control systems including feedback loops and control motors.
  • a typical data processing system may be implemented utilizing any suitable commercially available components to create the gaming environment described herein.
  • the presently described system may comprise a plurality of various hardware and/or software components such as those described below.
  • variously described hardware and software components are described and named according to various functions that it is contemplated may be performed by one or more software or hardware components within the system.
  • the system may incorporate any number of programs configured to perform any number of functions including, but in no way limited to those described below.
  • programs and multiple databases are described, the various functions and/or databases may, in fact, be part of a single program or multiple programs running in one or more locations.
  • Fig. 3 provides an exemplary systems diagram of a system 300 that may be configured to perform the functions described here. As shown, system 300 may include an:
  • Advertisement Creation, Generation, Display and Tracking Program 302. This program may include all the software modules required to create and display the advertisements that are to be associated with the merchant -selected keywords. This program may also track advertisement and keyword-related activities, such as whether purchases or additional inquiries are made from a consumer, whether links in the advertisements are clicked by the consumer, etc.
  • Billing Program 304 this program may be configured to manage all of the billing associated with the purchase of keywords, display of advertisements, etc.
  • system 300 may further include a plurality of databases 306 configured to store, track, and interrelate a wide variety of data.
  • Exemplary Databases and their associated data include: 1. Word Database a. Word ID
  • Hyperlinks 1 - N e.g., sources / locations of use
  • Antonym ID - I - N a.
  • Antonym b Word ID c. Relevancy Scores 1 - N d. Primary Score % e. Alternative Score %'s 1 - N
  • Change Tracking Database a. Change Tracking ID b. Word ID c. Change Type (e.g., Add, change, delete) d. Change Description e. Date / Time f. User ID g. Before Image h. After Image i. Relevancy or score j. Notes 1-N
  • Figure Database a. Figure ID b. Figure Description c. Figure or Attachment d. Submitted By ID e. Source ID f. Editor Application ID g. Document / Patent Application Where Used ID 1-N
  • Hyperlinks e.g., document locations
  • Advertiser or Notes Owner Database a. Advertiser / Owner ID b. Advertiser / Owner Name c. Classes of Trade 1 - N d. Advertiser / Owner Financial Information
  • Additional Cards 1 - N a. Card Number b. Card Holder (e.g., Bank Name) c. Card Type (e.g., Visa) d. Name e. Expiration Date f. Security Code e. Advertiser / Note Owner Mailing Address f. Advertiser / Note Owner Rules Database
  • Billing Terms and Conditions Database a. Billing Method ID b. Billing Type c. Description d. Billing Frequency e. Due by # days f. Late by # days g. Interest Rate Fixed h. Interest Rate Variable i. Interest Accrues after days j. Notes 1 - N
  • Transaction Database a. Transaction ID b. Description c. Date / Time d. Type e. Advertiser / Note Owner ID f. Advertisement / Note Owner Rules Used 1 - N g. Billing T&C's 1 - N h. Billing Method ID i. Transaction Amount j. Results 1 - N
  • Sub-Hyperlinks Clicked 1 - N a. Advertisement / Note and/or Webpage) Displayed 1 - N b. Click Through y/n c. Duration of view d. Conversion y / n e. Conversion dollar amount k. Notes 1 - N
  • Advertisement Database a. Advertisement ID b. Advertiser ID c. Description d. Words 1 - N e. Documents 1 - N f. Hyperlinks 1 - N g. Advertising Content File 1 - N h. Notes ID 1 - N
  • Advertisement Type Database a.
  • Type ID b. Description c. Notes 1 - N
  • Word Count Database a. Word ID b. Number of Occurrences c. Hyperlinks 1 - N d. Notes 1 - N
  • Results Database a. Result ID b. End User ID c. Survey Questions 1 - N d. Survey Answers 1 - N e. Date / Time Stamp f. Narrative or Text Responses 1 - N g. Notes 1 - N
  • Hyperlink Database a. Hyperlink ID b. Hyperlink c. Description d. Owner ID e. Advertiser ID f. Notes 1 - N
  • Patent Application or Document ID Database a. Patent or Document ID # b. Hyperlinks 1 - N (e.g., Link to that patent on different websites) c. Notes 1 - N
  • Alert Event Rules Database a. Alert Event Rule ID b. Alert Event Description c. Alert Event Rules 1 - N
  • Alert Recipient ID 1 - N a. Alert Method 1 - N
  • Alert Database a Alert Database ID b. Alert Contents, one or more of:
  • Alert Methods Database a. Alert Method ID b. Method Type c. Delivery Method (cell phone, pager, e-mail, PDA, database, executable, etc.) d. Notes 1 - N
  • Alert Recipient Database a. Alert Recipient ID (e.g., end user ID) b. Description c. Alert Method Preferences ID 1 - N d. Notes 1 - N [047] It will be appreciated that the various software and hardware components described above will be configured to perform a variety of functions and methods. Listed below are some exemplary methods that might be performed by the systems as described herein:
  • Execute Billing Applications e.g., click through and/or conversion billing
  • Load Database(s) Determine if requested action and/or end user is permitted
  • Receive End User Preferences / Feedback / Usage Tracking Information including: a. Filter Criteria or Rules b. Sort Criteria or Rules c. Relevancy Information d. Weighting Factors, Criteria or Rules e. Security Preferences f. Feedback / Tracking Preferences g. Notes h. Usage habits / patterns i. Display preferences [079] Document Database Index Program
  • Advertisement Creation / submission Application 1. Load Database(s) 2. Display advertising creation / modification / submission GUI
  • Display Advertisement e.g., load and display attached movie file
  • the present disclosure provides a self teaching thesaurus that is configured to associate words and phrases based on user selection information.
  • the user selection information may be obtained from a system such as that described above, configured to allow merchants or other entities to purchase the right to hyperlink one or more keyword in a database with a destination document.
  • the system is configured to automatically associate the two words as being related. For example, if a merchant that provides fishing gear rents the keywords "fishing pole” and "fishing rod” and links them to the same advertisement for fishing gear, the thesaurus system of the present disclosure learns that these two keywords are related. According to one embodiment, the system may enter the words into a database constructed for such purpose and indicate in the database that the words may be related.
  • the system can expand and improve upon the database entries and identify more and more words as being generally or otherwise similar to other words similarly acquired or linked. Over time, the system can expand its database of entries to build a large repository of synonyms and/or antonyms.
  • the association between two or more keywords may be assigned a relevancy rating, indicating the degree of relationship - e.g. according to some systems of assigning relevancy, words that have a 100% relevancy rating are words that will always be considered exact synonyms.
  • the term “rod” and the term “pole” may have a lower relevancy, e.g., 70%, whereas the words “fishing rod” and “fishing pole” may be assigned a higher relevancy percentage, e.g., 90%.
  • Such percentages or relevancy scores may be determined by any applicable means, including, but not limited to, based upon any one or more factors such as, the frequency a given merchant acquires rights in or to two or more words, in one or more databases and/or one or more documents and/or associates such words to the same or similar hyperlink and/or website and/or other document, web page, information, product, service, advertisement, message, note, application, module or plug-in, and/or the frequency one or more of the merchant's competitors acquire rights in and to the same or similar words and/or known or determined synonyms and/or link such words to similar products, goods, and services, and/or feedback provided by end users and/or merchants or any third party, for example, in response to one or more questions, e.g., survey questions
  • relevancy scores may be determined, in whole or in part, through the use of manual and/or automated means.
  • other methods to determine relevancy between and among documents and/or websites are well known within the prior art, including, for example, the methods discussed in the book entitled "Text Databases and Document Management: Theory and Practice, by Amita Goyal Chin.
  • exemplary methods to request responses to survey questions are disclosed in U. S Provisional Patent Application No. 60/774,177, and U.S. Patent Application Nos. 11/278123, 11/562,738, 11/608,150 and PCT application No. PCT/US07/62172, each of which is hereby incorporated by reference.
  • the thesaurus may be presented or is otherwise made accessible to end users who (1) search the document database or (2) are preparing documents to include in the document database, or (3) desire to acquire rights in and/to the document and/or in or to one or more words and/or to insert or associate one on more hyperlinks with such one or more words and their website and/or other information or processes associated with such merchant and/or that is otherwise of interest or of benefit to such merchant, and/or (4) any merchant that pays or agrees to pay a fee for such access or use.
  • the thesaurus may also be presented to merchants who use only a subset of words that the thesaurus has identified as being related. In this way, merchants may opt to associate hyperlinks with more words.
  • merchants may associate advertisements with such one or more words. For example, a pop-up ad, roll over ad, or other advertisement may appear whenever an end user accesses a page in the document that contains a selected keyword.
  • the thesaurus may be initially and/or subsequently and/or periodically populated using existing or traditional resources such as a published thesaurus.
  • An example of a commercially available thesaurus is Roget's Thesaurus.
  • Use of preexisting resources can speed the initial creation and population of the database, as well as increase or aid in establishing accurate associations and/or may provide a means to help keep such database current.
  • the system may associate words that are identified as synonyms in a published thesaurus with a high degree of certainty, i.e., by assigning a 100% association or relevancy and/or by using some other ratio.
  • the system may or may not permit a modification to a relevancy assignment over time.
  • the word “book” maybe entered as a synonym in an existing thesaurus of the words “tome” "manuscript” and "volume,” etc. While the first two synonyms, i.e., tome and manuscript, may generally have a high relevancy to the word book, the word volume, may be assigned an initial or subsequently higher or lower relevancy.
  • Such initial or subsequent assignment of relevancy may be made by any applicable means, including, for example, the existence of alternative initial or subsequent associations between other words, e.g., the word “volume” may also be associated with the words: “quantity” "amount” “degree” “size” “level” “number” and/or “sounds.” Based upon such degree and extent of other such synonyms and/or antonyms, the system may assign initial relevancy percentages based upon some non-equal percentage. In certain embodiments, such initial percentages may be retained on a temporary or permanent basis. In the cases where such initial percentages are retained permanently, the system may associate additional relevancy percentages with such word or words. In such fashion, the system is able to learn and determine or improve the accuracy of such percentages over time.
  • the disclosed system determines relationships between and among words that are based on real world use and input and that may not have obvious or other immediately apparent relationships.
  • the word “reel” may be associated with the word "pole” although one is not generally considered a synonym or antonym of the other.
  • the system may determine that one or more users interested in and/or that review information or select or otherwise click on hyperlinks associated with the word "pole,” may also be generally interested or prompted to action by the word "reel.”
  • the system may assign multiple relevancy percentages, which may be determined by any applicable means and may include numerous such relevancy percentages.
  • the system may track the relevancy of words within a document, multiple documents, classes, sub-classes or categories of documents, classes of trade, and/or organized by any other applicable means. For example, the relevancy of the words volume and dimensions in the context of or used within a book regarding stereo systems may be low, while, the same words, i.e., volume and dimensions may carry a higher relevancy when used in the context of a book on geometry or shipping containers. Relevancy percentages may be initially established and/or modified over time.
  • the number tracked may be fixed, e.g., two (i.e., one for the initial setting and one for variable or modifiable settings) or unlimited, e.g., the number of relevancy scores may be determined by any applicable means, including, for example, the number of different merchants vying for the same or similar words but perhaps belonging to entirely different classes of trade.
  • the system can also use the merchant selection of documents and keywords to map documents together as being similar or dissimilar.
  • the system creates a new classification system of the documents based on which documents certain merchants purchase keywords and/or based upon actual end user usage over time.
  • the thesaurus can also be added to or otherwise revised by other end users or merchants or other third parties who can type additional text into a notes system and/or provide feedback via usage of a survey application. Such notes, survey responses, feedback and/or revisions or access may require such end users, merchants or other third parties to obtain permission or other authorizations.
  • Such feedback, notes, modifications and/or survey question responses may or may not require the end user to submit a form of identification, e.g., user name, actual name, driver's license, passport number, etc.
  • exemplary methods to provide for such feedback and or notes and or survey response questions are disclosed in U.S. Patent Application Serial Nos. 11/697,480, 11/278,123, 11/562738, 11/608,150 and PCT Application Serial Nos. PCT/US07/62172, and PCT/US07/66687 each of which are hereby incorporated by reference.
  • search engines can use the thesaurus to link additional documents to the original documents.
  • End users can search these from a GUI provided with the display of the original document and/or that provided by such search engine(s), e.g., Google and Yahoo. Additional search engine improvements may be incorporated into new or existing search engines to permit further end user control or added benefits. Selected methods to improve an existing search engine, that permit feedback and other end user interaction are disclosed in U.S. Patent Application Serial Nos. 11/671,381, 11/693,555, 11/697,447 and PCT Application Serial No. PCT/US07/66702, each of which are hereby incorporated by reference. [0108] According to yet another embodiment, a report of like documents can be prepared for an end user who is using the thesaurus to draft a document that can be contributed to the database of documents.
  • end users and/or merchants can provide feedback and/or include notes using methods hereinabove described. Such notes and/or feedback can be used to affect relevancy scores, update reports, and/or assist end users, merchants and/or third parties to determine if certain keywords or documents are of general or specific interest, and/or to provide information to enable improvements to the system's relevancy calculation methods, for example, such feedback and/or survey responses may be used in whole or in part by any applicable means, including, for example, a learning system, e.g., a neural net and/or genetic algorithm, etc.
  • the system may improve it's methods for making such relevancy scores and/or reports used for such analysis or calculations, which calculations may be based, in whole or in part on any known statistical calculation method, e.g., weighted averaging, and/or any such learning systems.
  • any known statistical calculation method e.g., weighted averaging, and/or any such learning systems.
  • Use and applications of rules based, expert systems and/or genetic algorithms are well known in the prior art and may be implemented using any applicable means. For example, methods to develop rules, expert systems and/or genetic algorithms are discussed and disclosed in various issued and pending patents and reference and other materials, including the following books entitled: "Genetic Algorithms in Search, Optimization, and Machine Learning", by David E.
  • the advertisements e.g., the words and/or notes and/or hyperlinks, that merchants type and link to keywords may also used to build the thesaurus and lexicon and/or may be used to affect one or more relevancy scores.
  • keyword search results and information owned or gathered by new or existing search engines may be used to create, modify, expand or otherwise improve the thesaurus and/or lexicon and/or any relevancy scores and/or initial or subsequent placement of any one or more hyperlinks and/or may be used to create, modify, and/or maintain any new or existing pricing models and/or methods to provide for one or more interrelationships by or between any such new or existing search engines and/or said hyperlinks, lexicon, thesaurus and/or tools or other methods disclosed herein.
  • the system may determine that it is necessary, desirable or generally useful to present one or more survey questions to aid in determining which words, documents, or other information should be presented, e.g.,. to help determine which advertisement might yield generally better results, and/or which word or synonym is generally more relevant given the information known about the end user and/or collected by using and/or displaying and/or gathering results from one or more such survey questions.
  • the system might ask the end user the following question or questions: e.g., are you an attorney, are you interested in travel, or are you seeking legal advice. Based upon the end user's response, e.g., if the end user responded in the affirmative to the last question, the system might either provide a definition of case to include legal cases, and/or the system may also provide an advertisement for one or more attorneys seeking clients. Based upon the response to one or more questions, the system may present additional qualifying questions, i.e., additional questions to further narrow the search results and or the sort display results. Exemplary methods to provide for such survey questions in response to an end users search query are provided by applicant's patent application were incorporated by reference above.
  • one or more relevancy scores change over time, such changes may affect the fee paid by one or more merchants and/or the frequency such merchant's hyperlink(s) appear or are otherwise made available or activated. For example, if a given word's relevancy or usefulness to a given merchant increases over time, for example, because such word's hyperlink is used more frequently or is proven to be successful in driving business to a given merchant, then such word's relevancy score may be increased and, one or more fees charged to such merchant(s) may be increased therefore and/or the frequency such hyperlink is displayed or made available may increase accordingly.
  • the system disclosed may send one or more notices of any such addition or change to any affected or interested parties, which may include end users, merchants or any person or third party.
  • Such notice may be provided by any applicable means.
  • an end user or merchant may be alerted that a change has occurred or has been submitted to one or more words in the thesaurus or lexicon.
  • Such end user or merchant may be alerted via any applicable means, for example, via email message or popup instant message.
  • such definitions may be submitted and/or attached and/or mapped by using notes or hyperlinks. Exemplary methods for sending such alerts are disclosed by applicant's co-pending patent application 11/676,848, which is hereby incorporated by reference.
  • a typical data processing system generally includes one or more of a system unit housing, a video display device, memory, processors, operating systems, drivers, graphical user interfaces, and application programs, interaction devices such as a touch pad or screen, and/or control systems including feedback loops and control motors.
  • a typical data processing system may be implemented utilizing any suitable commercially available components to create the gaming environment described herein.
  • the presently described system may comprise a plurality of various hardware and/or software components such as those described below.
  • variously described hardware and software components are described and named according to various functions that it is contemplated may be performed by one or more software or hardware components within the system.
  • the system may incorporate any number of programs configured to perform any number of functions including, but in no way limited to those described below.
  • programs and multiple databases are described, the various functions and/or databases may, in fact, be part of a single program or multiple programs running in one or more locations.
  • Fig. 4 provides an exemplary systems diagram of a system 400 that may be configured to perform the functions described here. As shown, system 400 may include a
  • System 400 may further comprise a plurality of databases 414. It will be understood that the specific databases needed in system 400 (or to which system 400 should or would have access) will generally be determined based on the capacity and intended use of the system. Accordingly, exemplary database architectures include: [0110] Word Database
  • Word ID a Word Count ID b. Word
  • Document ID a Document Description
  • Document Owner ID c. Hyperlinks (e.g., document locations) 1 - N d. Class 1 - N e. Subclass 1 - N f. Type 1 - N g. Subtype 1 - N h. Date / Time Stamps
  • Advertiser / Owner Financial Information a. Billing Method ID b. Credit Card Information
  • Card Holder e.g., Bank Name
  • Card Type e.g., Visa
  • Name
  • Results 1 - N a. Note Added, Changed, Deleted, and/or Accessed b. Hyperlink Clicked c. Sub-Hyperlinks Clicked 1 - N
  • Hyperlinks 1 - N e.g., Link to that patent on different websites
  • Alert Event Rules 1 - N a. Event Condition b. Alert Recipient ID 1 - N 1. Alert Method 1 - N c. Alert Database ID 1 - N
  • Alert Database ID 2. Alert Contents, one or more of: a. Text b. Variable Data c. Executable
  • Alert Recipient ID e.g., end user ID
  • Entry Type e.g., Synonym or Antonym
  • Source Document ID # a Source Words ID # 1 - N b. Map references (sources) ID 1 - N c. Map references (nodes) ID 1 - N d. Map references (other) ID 1 - N e. Related Document or Word ID # 1 - N
  • Type ID e.g., word or document, etc.
  • IDS ID # 1. IDS Document (text or document attachment)
  • Update Online Thesaurus with Standard Thesaurus a retrieve a standard thesaurus b. retrieve an online thesaurus generated based on advertisements associated with words c. Enhance online thesaurus with standard thesaurus data d. Store enhanced thesaurus for subsequent session use.
  • Update Standard Thesaurus with Online Thesaurus a retrieve a standard thesaurus b. retrieve an online thesaurus generated based on advertisements associated with words c. Enhance standard thesaurus with enhanced thesaurus data d. Store enhanced thesaurus for subsequent session use.
  • Assign Relevancy % or Rank a retrieve all word associations based on common advertisements b. Score word associations based on number of common advertisements c.
  • Update Databases [0182] Security Application a. Load Database(s) b. Determine if requested action and/or end user is permitted c. If not, notify application and/or end user d. If yes, permit requested step and/or loading of application or other authorized action(s) e. Update Database(s) [0183] End User Preferences Application
  • Receive End User Preferences / Feedback / Usage Tracking Information including: a. Filter Criteria or Rules b. Sort Criteria or Rules c. Relevancy Information d. Weighting Factors, Criteria or Rules e. Security Preferences f. Feedback / Tracking Preferences g. Notes h. Usage habits / patterns i. Display preferences
  • Display Advertisement e.g., load and display attached movie file
  • Billing Program a. Load Database(s) b. Receive indication that billing activity has occurred c. Determine affected parties, e.g., payer and payee d. Determine billing rules, terms and conditions e. Determine billing amounts due f. Create Invoice and A/P or A/R notices / entries g. Send Invoices and notices h. Update Databases i. Await Payment j. Receive payment indication k. Apply payments 1. Notify A/P or A/R systems / and/or affected parties m. Determine if payments are timely / sufficient n. If not, execute collections program
  • notify submitter(s) If rejected, notify submitter(s) 5. If accepted, notify submitter(s) and update databases as applicable
  • the present disclosure provides a database including embedded advertisements or links to advertisements.
  • the database may be a database of patent documents including, for example, pending patent applications or issued patents, such as those described above.
  • users who search a database of invention disclosures, such as a patent office database are interested in products related to the inventions disclosed in the database. For example, at one time or another most people have thought to themselves "I'd love to find a that does or includes a .”
  • an individual may search an invention disclosure database to see if the idea has previously been protected, thinking they might try to obtain protection themselves for the idea.
  • the present disclosure provides a database including targeted advertisements based on the contents of a document identified in response to a search query or document request submitted to an invention disclosure database.
  • an invention disclosure database may include a variety of invention-related documents including invention submissions, patent applications, issued patents and the like. Accordingly, for the purpose of the present disclosure, an "invention disclosure document" includes all invention-related documents including invention submissions, patent applications, issued patents, defensive invention publications, and the like.
  • the system when the system displays a document such as a patent or patent application, the system can display the document and one or more advertisements.
  • the particular advertisement(s) displayed with the document may be selected from a multiplicity of available advertisements based on words in the document.
  • suitable systems and methods for generating advertising based on the content of a displayed document see published U.S. Patent Application entitled “Methods and apparatus for serving relevant advertisements", publication No. 2004/0059708 Al to Dean et al, published on March 25, 2004, which is incorporated by reference herein.
  • the document may be displayed in response to a database query or document request to a public, private, or proprietary database.
  • the document may be displayed in response to a query of the U.S. Patent and Trademark Office patent database at www.uspto.gov.
  • the query may result in the display, in whole or in part and/or a link to or of a single document, multiple documents, or a results list associated with one or more documents.
  • the end user may need to select a particular document or link in a results list (for example, the user may need to click on a hyperlink) in order to view a given document and the associated targeted advertising.
  • the query may include one or more keywords which are used to generate the search results.
  • the user may simply provide one or more of a patent application number, patent number, title, inventor name, assignee name, or other identifying information in order to obtain the invention disclosure document(s) of interest.
  • new or existing search engines may be employed to perform part or all of the steps necessary to retrieve one or more documents.
  • the available advertisements may be stored in one or more databases, for example, in a public, private, or proprietary advertisement database.
  • the database may further include information related to financial transactions, advertisement owner, and any other information, e.g., relevancy scores, synonyms and antonyms, etc.
  • an end user enters the text of a draft patent application and/or other information directly into a web-based or other system.
  • advertisements may be displayed to the end user.
  • a patent application may be submitted to the system using an automated web-based application preparation and submission system or tool.
  • An exemplary web-based patent application drafting system is described in U.S. Patent Application No. 11/627,263, "Automated Web Based Application Preparation and Submission," filed January 25, 2007, which is hereby incorporated by reference.
  • the system may allow service providers to offer their services based on the words of the invention description.
  • An advertisement or real time chat window could be opened up in the browser session and the end user upsold the opportunity to use the services provided by the service providers.
  • an advertiser could purchase the right to convert a word in an invention disclosure document such as a defensive invention publication, patent application publication, or issued patent into a hyperlink that, when clicked or otherwise activated, outputs an advertisement. For example, by using the methods and system described above.
  • a typical data processing system generally includes one or more of a system unit housing, a video display device, memory, processors, operating systems, drivers, graphical user interfaces, and application programs, interaction devices such as a touch pad or screen, and/or control systems including feedback loops and control motors.
  • a typical data processing system may be implemented utilizing any suitable commercially available components to create the gaming environment described herein.
  • the presently described system may comprise a plurality of various hardware and/or software components.
  • An exemplary system 20 is shown in Fig. 5 and described below. However, it will be understood that a nearly unlimited number of variations are possible and that such description is intended to provide a non-limiting example of an implementation that could be utilized but should not be used to define the entire scope of the invention.
  • a system 20 configured to perform the various functions described above may incorporate a number of software modules configured to perform various tasks.
  • Exemplary software modules useful for the presently-described system include: a. Ad Generation Program 22 b. Ad Presentation Program 24 c. Billing Program 26
  • System 20 may further comprise a plurality of databases configured to store and associate a variety of data.
  • databases useful for the presently-described system include:
  • a system such as that described herein will be configured to perform various functions, such as those described above, by performing various method steps in order to accomplish one or more given tasks.
  • various functions such as those described above, by performing various method steps in order to accomplish one or more given tasks.
  • Non-limiting examples of methods that may be performed by a system and the steps that the system may execute in order to perform these methods are described below:
  • service providers and/or advertisers could be certified, for example, by the system provider or by a third party.
  • the system may be configured to facilitate communications between the end user and the advertisers/service providers, for example, end users could elect to receive solicitations from one or more service providers associated with the system.
  • end users may choose to engage in a chat session or other real time or delayed communications with a representative from any such merchant, advertiser and/or service providers and vice versa, including, for example, use of alerts, email, instant text messaging and other forms of communications each of which are well known by those of ordinary skill in the art.
  • the system could build up a profile for each user that helps the system better understand the type of patent applications and/or products and/or features or ideas in which the user has an interest. For example, by identifying information about applications for which the user has previously filed, searched, etc., such information would identify to the system, for example, that a particular end user files a lot of process patents and very few devices patents, and files applications that are mostly software related, etc. This information could aid online tools, and/or merchants and/or search engines, such as those described in greater detail below, to place a higher priority on the most applicable information, such as prior art, suggestions, etc.
  • the profile could also be used to help determine which advertising would yield the most desirable results, given the user's current activity.
  • the system may further provide a system and method for generating revenue based on advertising displayed in conjunction with the display of an invention disclosure document.
  • the system may be configured to identifying when and if an end user responds to an advertisement, for example by clicking on an advertisement or purchasing an item from the advertiser and/or by responding to a survey.
  • the system may further be configured to charge a fee to the advertiser each time an end user response to an advertisement.
  • the system may be configured to facilitate transactions between the advertisers and the end users. For example, advertisers could provide a benefit to the end user to review the ads, take surveys, provide product reviews, etc.
  • Exemplary benefits may be cash payments, discounts, coupons, special offers, etc.
  • the system may be configured to permit advertisers to "bid” on ad space for a particular end user, based upon the type of invention disclosure information requested, relevancy of the advertiser's products, end user's budget, pre-existing relationships, advertiser's resource availability, etc.
  • the system can be built utilizing three different architectural methods: 1) a simple, table based method 2) a rules based system or 3) an artificial intelligence (AI) system such as Neural Net, or Bayesian Algorithm.
  • AI artificial intelligence
  • a typical data processing system generally includes one or more of a system unit housing, a video display device, memory, processors, operating systems, drivers, graphical user interfaces, and application programs, interaction devices such as a touch pad or screen, and/or control systems including feedback loops and control motors.
  • a typical data processing system may be implemented utilizing any suitable commercially available components to create the gaming environment described herein.
  • the presently described system may comprise a plurality of various hardware and/or software components.
  • An exemplary system 10 is shown in Fig. 6 and described below. However, it will be understood that a nearly unlimited number of variations are possible and that such description is intended to provide a non-limiting example of an implementation that could be utilized but should not be used to define the entire scope of the invention.
  • a system 10 configured to perform the various functions described above may incorporate a number of software modules configured to perform various tasks. Exemplary software modules useful for the presently-described system include:
  • Profile Generation Program 12 this program generates a profile for advertisements, end users, and patent applications so that they can be related to one another.
  • Advertisement Generation Program 14 this program generates advertisements that are displayed to end users in the web-based application. The advertisements displayed are based on the relevance of an advertisement profile to an end user or a patent application of an end user.
  • System 10 may further comprise a plurality of databases configured to store and associate a variety of data.
  • databases useful for the presently-described system include:
  • End User Database 16 which may store and associate data such as:

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Abstract

L'invention concerne une base de données, telle qu'une base de données de brevets, comprenant une pluralité de documents électroniques, tels que des brevets et des demandes de brevets. Le document comprend des mots, des phrases et/ou des images qui ont été hyperliées à des publicités ou autres documents. L'invention concerne également des procédés d'indexation de mots et phrases dans les documents et permettant à des annonceurs, des vendeurs ou autres entités de payer pour le droit d'hyperlier des mots, phrases ou images sélectionnés qui apparaissent dans les documents dans la base de données à des documents basés sur Internet de leur choix.
PCT/US2007/066996 2007-04-19 2007-04-19 Publicité dans une base de données de documents WO2008130404A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
PCT/US2007/066996 WO2008130404A1 (fr) 2007-04-19 2007-04-19 Publicité dans une base de données de documents

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