WO2008116425A1 - Procédé et système pour mettre en œuvre l'activité de publicité par message court - Google Patents

Procédé et système pour mettre en œuvre l'activité de publicité par message court Download PDF

Info

Publication number
WO2008116425A1
WO2008116425A1 PCT/CN2008/070613 CN2008070613W WO2008116425A1 WO 2008116425 A1 WO2008116425 A1 WO 2008116425A1 CN 2008070613 W CN2008070613 W CN 2008070613W WO 2008116425 A1 WO2008116425 A1 WO 2008116425A1
Authority
WO
WIPO (PCT)
Prior art keywords
short message
advertisement
user
information
message
Prior art date
Application number
PCT/CN2008/070613
Other languages
English (en)
Chinese (zh)
Inventor
Jianhua Deng
Ning Chen
Changming Liu
Original Assignee
Huawei Technologies Co., Ltd.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Huawei Technologies Co., Ltd. filed Critical Huawei Technologies Co., Ltd.
Publication of WO2008116425A1 publication Critical patent/WO2008116425A1/fr

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates to communication technologies, and in particular, to a system and method for implementing a short message advertisement service. Background technique
  • SMS Short Message Service
  • the content of short messages can be text or binary non-text data. For ringtones or logos, etc.). SMS has two major characteristics: The first is the store-and-forward mechanism, that is, the work of transmitting data packets is completed by a short message center in the mobile network instead of the end user. If the user is not in the service area, the short message is stored in the short message center. . The second is the delivery confirmation mechanism. In a circuit-switched data environment, the connection is end-to-end, so the user can know if the connection is complete and the data is being transferred.
  • Embodiments of the present invention provide a system and method for implementing a short message advertisement service, so as to provide a short message advertisement service for a user in need.
  • a system for implementing a short message advertisement service comprising:
  • a short message processing subsystem configured to receive a short message sent by the calling user, query the subscription information of the called user according to the short message, and when the called user is a subscription user and meet the contracting condition, according to the signing
  • the information is obtained from the advertisement processing subsystem to obtain the advertisement information to be sent;
  • the advertisement processing subsystem is configured to store and manage an advertisement task, and the advertisement task includes at least advertisement information.
  • a short message processing subsystem comprising:
  • a short message center configured to receive a short message sent by a calling user
  • a service query unit configured to query the subscription information of the called user according to the short message;
  • the determining unit is configured to determine, according to the query result of the service query unit, whether the called user is a subscription user and meets the signing condition thereof;
  • a short message advertising method including:
  • the advertisement information to be sent is obtained according to the contract information of the called user.
  • the wireless value-added service of the short message is used to determine whether the called user is a subscription user and meets the signing condition according to the subscription information of the user; And satisfying the signing condition, the advertisement management unit selects corresponding advertisement information according to the subscription information of the user, and the short message center sends the advertisement information and the short message to the called user, thereby providing an advertisement for the user in need. Information to improve the user experience.
  • FIG. 1 is a schematic block diagram of a system for implementing a short message advertisement service according to an embodiment of the present invention
  • FIG. 2 is a flowchart of processing a short message advertisement service of FIG.
  • FIG. 3 is another schematic block diagram of a system for implementing a short message advertisement service according to an embodiment of the present invention
  • FIG. 4 is a flowchart of processing a short message advertisement service in FIG.
  • FIG. 5 is a schematic block diagram of a system for implementing a short message advertisement service according to an embodiment of the present invention
  • FIG. 6 is a schematic diagram of a user subscription mode in a system embodiment for implementing a short message advertisement service according to the present invention
  • Figure 8 is a message interaction process of a user signing through the WAP mode in the embodiment of the present invention
  • FIG. 9 is a message interaction process of a user signing through the Web mode in the embodiment of the present invention
  • 11 is a schematic block diagram of a short message center device according to an embodiment of the present invention
  • FIG. 12 is another schematic block diagram of a short message center device according to an embodiment of the present invention.
  • FIG. 1 is a schematic block diagram of a system embodiment for implementing a short message advertisement service according to the present invention:
  • the method includes: a service database 20, a short message center 21, a service inquiry unit 22, an advertisement management unit 23, a message processing unit 24, and a determination unit 25. among them,
  • the service database 20 is used for storing subscription information of the user, and the subscription information of the user includes: signing a specific type of advertisement, and/or signing an advertisement of a specific advertiser, and/or signing conditions, and the like. This information can be pre-stored in the business database 20 in a variety of ways.
  • the advertisement management unit 23 is for storing and managing advertisement tasks, and the specific storage contents and management methods will be described in detail later.
  • the short message center 21 is configured to receive and submit short messages sent by the calling user.
  • the short message center 21 forwards the short message to the message processing unit 24.
  • the message processing unit 24 invokes the service query unit 22, and the service query unit 22 queries the subscription information of the user from the service database 20, and returns the subscribed information of the queried user to the message processing unit 24, and the message processing unit 24 calls the determination unit 25 again.
  • the judging unit 25 queries whether the called user is a signing user according to the subscription information of the user and satisfies the signing condition, and returns the judgment result to the message processing unit 24.
  • the message processing unit 24 obtains the advertisement information from the advertisement management unit 23 and returns the advertisement information and the short message to the short message center 21; if the returned judgment result is not If the subscription user or the subscription user does not satisfy the contract condition, the message processing unit 24 directly returns the short message to the short message center 21.
  • the short message center 21 transmits the short message (the short message to which the advertisement information is added or the original short message) returned by the message processing unit 24 to the called user.
  • the message processing unit 24 may add the advertisement information to the short message, and then return the short message to which the advertisement information is added to the short message center 21, or return the short message and the advertisement information to the short message center respectively. twenty one.
  • the short message center 21 provides the short message advertisement service to the user
  • the short message sent by the calling user and the advertisement information signed by the called user may be sent to the user as a message, or the short message and the advertisement information may be separately sent to the user.
  • the user's signing conditions may be in various ways, such as unconditionally triggering the short message advertising service, or triggering the short message advertising service according to the calling number, for example, triggering the short message advertising service according to the ordinary mobile phone number or the service provider's special service number. Wait.
  • the unconditional triggering means that the short message received after the signing is accompanied by an advertisement; and the calling number triggering indicates that the called user receives the short message with the advertisement only when the calling number is a specific number.
  • the advertising task in the ad management unit 32 includes at least advertising information and, of course, some other information. For example, there are the following advertising tasks:
  • Task Details Send 1 million SMS messages to the target audience.
  • the weekly delivery volume is generally consistent, and only 50% is sent in the last two weeks.
  • the overall ad delivery volume is controlled at 5% error.
  • the priority of this task is "Medium,,.
  • the ad management unit 32 can predict the ad task and then budget the ad task based on the predicted result. For example, based on the analysis of the user's short message history and transmission volume, predict the throughput per unit time of each user (daily sending amount, daily receiving amount, weekly sending amount, weekly receiving amount, monthly sending amount, each Monthly receipts, etc.). Based on the predicted values of all the contracted users, combined with the currently assigned advertising tasks, the advertising task is budgeted and calculated, and obtained: For monthly/week/day, the amount of tasks sent per unit time of sending the advertisement.
  • the short message advertisement service system in the embodiment of the present invention can be divided into a short message processing subsystem and an advertisement processing subsystem.
  • the short message processing subsystem includes: a service query unit 22, a message processing unit 24, and a determining unit 25 And the short message center 21;
  • the advertisement processing subsystem includes: an advertisement management unit 23;
  • the short message processing subsystem and the advertisement processing subsystem may be one or more on a physical entity.
  • the short message advertisement service system may further include a service database 20, wherein the service database 20 may be a third party device, or may be integrated in the short message processing subsystem or the advertisement processing subsystem.
  • FIG. 2 is a flow chart of the short message advertisement service processing in the embodiment shown in FIG. 1.
  • the mobile phone user sends a short message to the called user
  • the short message center forwards the short message to the message processing unit
  • the message processing unit requests the service query unit to query the subscription information of the called user;
  • the service query unit queries the contracted information of the called user, and obtains the query result
  • the service query unit returns the query result to the message processing unit
  • the message processing unit requests the determining unit to determine whether the called user is a signing user and whether the signing condition is met;
  • the judging unit judges whether the called user is a signing user and whether the signing condition is satisfied; 8. the judging unit returns a judgment result to the message processing unit;
  • the message processing unit has the following two processes according to the difference of the returned judgment result: if the called user is not the contracted user or the signing user but does not satisfy the signing condition, step 9.1 is performed; if the called user is the signing user and meets the signing contract Condition, then perform step 9.2;
  • the message processing unit returns the original short message to the short message center; then performs step 10.1;
  • the short message center sends the original short message to the called user, and then ends the short message sending process
  • the message processing unit forwards the short message to the advertisement management unit; and then performs step 10.2;
  • the advertisement management unit allocates a budget to the advertisement task, and selects a corresponding advertisement according to the user subscription to add to the short message, for example, adding the advertisement after the short message;
  • the advertisement management unit returns a short message to which the advertisement information is added to the message processing unit;
  • the message processing unit returns the short message with the advertisement information to the short message center;
  • the short message center delivers the short message with the advertisement to the called user, and then ends the short message sending process.
  • the message processing unit may also send only the called user identifier to the advertisement management unit to request advertisement information from the advertisement management unit, such that the advertisement management unit The corresponding advertisement is selected according to the subscription information of the called user, and then the advertisement information is returned to the message processing unit, and then the advertisement processing information is added to the original short message by the message processing unit.
  • the trigger condition is: Triggered when the number is b.
  • the message processing unit invokes the service query unit to query the service database, the service query The unit returns the result of the query to the message processing unit. If it is a contracted user, the message processing unit calls the determining unit to determine that the signing condition of the user is satisfied, and then the message processing unit forwards the short message to the advertisement management unit, and the advertisement management unit selects an advertisement according to the user's subscription information. “Energetic unlimited!
  • XXX family Dedication ", and add it to the original short message, modify the original short message to: "How are you? [Energetic! XXX family dedication]", and then return the short message with the added advertising information to the message processing unit;
  • the message processing unit returns the short message with the advertisement to the short message center, and the short message center sends a short message "How are you? [Energetic! XXX family dedication]" to the user A.
  • the trigger condition is: Unconditional trigger.
  • the short message center forwards the short message to the message processing unit; the message processing unit calls the service query unit to query the service database, and the service query unit returns the query result.
  • the message processing unit calls the determining unit to determine that the subscription condition of the user is satisfied, and then the message processing unit forwards the short message to the advertisement management unit, and the advertisement management unit selects and selects an advertisement according to the subscription information of the user.
  • the advertisement management unit adds the advertisement information to the original short message and returns it to the message processing unit.
  • the present invention is not limited to this manner, and the advertisement management unit may also display the advertisement information and the original short message. Return to the message processing unit separately.
  • the advertising tasks of these different advertisers can also be adapted and scheduled accordingly.
  • FIG. 3 another schematic block diagram of a system embodiment for implementing a short message advertisement service according to the present invention is shown:
  • the advertisement processing subsystem further includes an advertisement task scheduling unit 26 for adapting and scheduling the advertisement tasks in the advertisement management unit.
  • the scheduling may be performed according to the priority of the advertisement information, and may be scheduled according to the amount of the delivery of the advertisement information, the sending time, and the like, or may be comprehensively considered in a plurality of manners, for example, combined with the priority and the amount of the delivered task.
  • the "Advertising Adaptation Algorithm” is applied to adapt the advertisement task corresponding to this message. This feature is executed in real time.
  • the system dynamically adjusts the weight of each advertising task based on the staged completion of the advertising task today, so that the advertising task of the day is successfully completed.
  • the system In the early morning (for example, 2: 00), the system automatically calculates the completion of the current advertising task (unfinished, or exceeded), and then dynamically adjusts the amount of tasks sent per unit time following this advertisement.
  • system administrator can also manually control the unit time of the advertisement task based on contract changes and other factors to send the task amount, priority, and weight.
  • the user's subscription information can be stored in the service database in various ways corresponding to the difference in the contracting method.
  • the main ways of signing are: signing through the voice station; signing by sending a short message, for example, sending ZSF (can be customized) to a certain service number (can be customized); also through WAP (Wireless Application Protocol) Signing, signing through the Web, etc., are described in detail below.
  • FIG. 4 is a processing flow of a short message advertisement service in the embodiment of the system of the present invention shown in FIG. 3, including the following steps:
  • the mobile phone user sends a short message to the called user
  • the short message center forwards the short message to the message processing unit
  • the message processing unit requests the service query unit to query the subscription information of the called user;
  • the service query unit queries the contracted information of the called user, and obtains the query result
  • the service query unit returns the query result to the message processing unit
  • the message processing unit requests the judging unit to determine whether the called user is a signing user and is full Full contractual conditions
  • the judging unit judges whether the called user is a signing user and whether the signing condition is met;
  • the judgment unit returns a judgment result to the message processing unit
  • the message processing unit has the following two processes according to the difference of the returned judgment result: if the called user is not the contracted user or the signing user but does not satisfy the signing condition, step 9.1 is performed; if the called user is the signing user and meets the signing contract Condition, then perform step 9.2;
  • the message processing unit returns the original short message to the short message center; then performs step 10.1;
  • the short message center sends the original short message to the called user, and then ends the short message sending process
  • the message processing unit forwards the short message to the advertisement management unit; and then performs step 10.2;
  • the advertisement management unit requests the advertisement task scheduling unit to adapt and schedule the advertisement task; 11.2.
  • the advertisement task scheduling unit adapts and schedules the advertisement task;
  • the advertisement task scheduling unit returns a request result to the advertisement management unit, and the advertisement scheduling policy is included in the result of the request;
  • the advertisement management unit selects a corresponding advertisement according to the advertisement scheduling policy and the user subscription information, and adds the selected advertisement to the short message;
  • the advertisement management unit returns a short message to which the advertisement information is added to the message processing unit; 15.2.
  • the message processing unit returns the short message with the advertisement information to the short message center; 16.2.
  • the short message center issues the short message with the advertisement added Go to the called user, and then end the short message sending process.
  • the trigger condition is: Trigger when the calling number is b.
  • the short message "How are you?" arrives at the short message center, and the short message center forwards the short message to the message processing unit, and the message processing unit invokes the service query unit to query the service.
  • the database the business query unit returns the query result to the message processing unit. If it is a subscription user, the message processing unit calls the determining unit to determine that the subscription condition of the user is satisfied, and then the message processing unit forwards the short message to the advertisement management unit, and the advertisement management unit requests the advertisement task scheduling unit for the adaptation and scheduling of the advertisement task.
  • the advertisement task scheduling unit determines the current advertisement scheduling policy, schedules with time priority, and returns a scheduling policy to the advertisement management unit; the advertisement management unit determines, according to the scheduling policy, the advertisement with the highest priority: "Energetic unlimited! XXX family dedication ", Add the advertisement information to the original short message and edit it as: "How are you? [Energetic! XXX family dedication]", and then return the modified short message to the message processing unit, the message processing unit will short message Return to the short message center; the short message center sends a short message to the ad "How are you? [Energetic! XXX family dedication]" to user A.
  • the trigger condition is: Unconditional triggering.
  • the short message "How are you?", sent to the mobile phone number a, arrive at the short message center, the short message center forwards the short message to the message processing unit, the message processing unit calls the service query unit to query the service database, and the service query unit queries The result is returned to the message processing unit.
  • the message processing unit calls the determination unit to determine that the subscription condition of the user is satisfied, and then the message processing unit forwards the short message to the advertisement management unit, and the advertisement management unit requests the advertisement task scheduling unit for the advertisement.
  • the advertisement task scheduling unit determines the current advertisement scheduling policy, schedules with time priority, and returns a scheduling policy to the advertisement management unit; the advertisement management unit determines, according to the scheduling policy, the advertisement with the highest priority: "Energetic unlimited! XXX Dedication”, added the ad message to the original short message and edited as: "How are you?" [Energetic unlimited! XXX family dedication]", and then the modified message is returned to the message processing unit, the message processing unit returns the short message to the short message center, and the short message center sends a short message to the advertisement "How are you? [Energetic unlimited! XXX family dedication]" to user A.
  • FIG. 5 another schematic block diagram of a system embodiment for implementing a short message advertisement service according to the present invention is shown:
  • the system for implementing the short message advertisement service of the present invention adds an advertisement service registration subsystem, including: a message receiving unit 61, a contract information generating unit 62, and a storage execution.
  • the unit 63 wherein the message receiving unit 61 is configured to receive a subscription message of the user, the subscription information generating unit 62 is configured to generate subscription information of the user according to the subscription message, and the storage execution unit 63 is configured to store the subscription information into the service database. 20 in.
  • the message receiving unit 61, the contract information generating unit 62, and the storage executing unit 63 may be combined together as one application server 60.
  • the short message center 21, the short message gateway 32, the application server 60, the service database 20, the service query unit 22, the message processing unit 24, and the judging unit 25 can also be regarded as an independent short message system.
  • the advertisement management unit 23 and the advertisement task scheduling unit 26 serve as a separate short message advertisement system. Of course you can also use it His networking methods, such as porting the functions of the ad management unit to the business database, or porting the functions of the business query unit to the short message center, etc.
  • FIG. 6 is a schematic diagram of different subscription modes of the user in the embodiment of the present invention:
  • system of the present invention can support users to sign up by short message, sign up by Web, and sign by WAP.
  • system of the present invention is not limited to these methods, and other methods may be used according to actual application requirements; or only one of them may be selected. This will be described in detail below.
  • the first signing method short message mode signing
  • the user transmits the subscription message to the application server 60 by using the mobile terminal 30, the wireless network 31 and the short message gateway 32 in FIG. 7, and the application server 60 generates the subscription information of the user according to the subscription message, and stores the subscription information. Go to the business database 20.
  • the short message gateway 32 is configured to forward the subscription message sent by the user who needs to sign the short message to the short message center 21 to the application server 60, so that the user who needs to sign the contract can send the subscription message to the application server 60 through the short message center 21. , signing up by short message.
  • the message interaction process signed by the user through the short message mode in the embodiment of the present invention includes the following steps:
  • the user transmits the specified message content to the specific number through the mobile terminal 30;
  • the short message center 21 sends the message signed by the user to the short message gateway 32;
  • the short message gateway 32 forwards the message to the application server 60;
  • the application server 60 processes the advertisement service according to the content of the message, generates the subscription information of the user, and stores it in the service database;
  • the application server 60 returns the processing result to the short message gateway 32;
  • the short message gateway 32 forwards the processing result to the short message center 21;
  • the short message center 21 returns the contract result to the mobile terminal 30 based on the processing result.
  • the SMS advertisement service For example, suppose user A (mobile number a) customizes the SMS advertisement service through the mobile phone, and sends a short message to a specific number c.
  • the content of the message is "ZXF, (the specific command can be customized), and the short message center sends the message to the short.
  • the message gateway, the short message gateway forwards the message to the application server, and the application server judges the prefix "ZXF, the message is the contracted advertisement service, "ZXF, there is no number behind, and the user is customized.
  • the way to advertise is: Unconditionally triggering the advertising business, and receiving short messages will carry advertisements. For example, suppose that user A (mobile number a) customizes the short message advertisement service through the mobile phone, and sends a short message to a specific number c.
  • the content of the message is "ZXF01233" (the specific command can be customized), and the short message center sends the message to the short message center.
  • the short message gateway forwards the message to the application server.
  • the application server determines that the prefix "ZXF” is the subscription advertisement service, and the "ZXF” is followed by "01233".
  • the way to determine the customized advertisement is: trigger according to the calling number , short messages with advertisements will only be received if the calling number is 01233.
  • the second type of signing WAP mode signing
  • the user transmits the subscription message to the application server 60 by using the mobile terminal 40, the wireless network 41, and the WAP gateway 42 in FIG. 7, and the application server 60 generates the subscription information of the user according to the subscription message, and stores the subscription information in the service database 20.
  • the WAP gateway is used to forward the subscription message sent by the user who needs to subscribe in the WAP mode to the application server 60, so that the user who needs to sign the contract can sign the subscription through the WAP mode.
  • the message interaction process signed by the user through the WAP mode in the embodiment of the present invention includes the following steps:
  • the user sends a WAP message of the subscription SMS advertisement service through the mobile terminal 40;
  • the WAP gateway 42 forwards the WAP message to the application server 60;
  • the application server 60 generates the subscription information of the user according to the content of the message, and stores it in the service database;
  • the application server 60 returns the user subscription result to the WAP gateway 42;
  • the WAP gateway 42 returns the user subscription result to the mobile terminal 40.
  • the WAP gateway forwards the WAP message to the application server, for example, is converted to: "ZXF, (specific commands can be customized)
  • the application server judges the message of the prefix "ZXF" as the contracted advertisement service, "ZXF, there is no number behind, and the way to determine the customized advertisement of the user is to unconditionally trigger the advertisement service, and the received short message will carry an advertisement.
  • the third type of signing Web mode signing
  • the user transmits a subscription message to the application server 60 by using the Web Portal (Web Portal Server) 50 and the Internet 51 in FIG. 7, and the application server 60 generates the subscription information of the user according to the subscription message, and stores the subscription information in the service database 20.
  • the web portal server is connected to the application server 60 via the Internet, and is used to provide a user with a web portal signed through the Internet.
  • the message interaction process signed by the user through the Web mode in the embodiment of the present invention includes the following steps:
  • the application server 60 generates the subscription information of the user according to the content of the message, and stores it in the service database;
  • the application server 60 returns the user subscription result to the Web Portal 50.
  • the system provided by the embodiment of the present invention provides a richer short message service for the user by using the wireless value-added service such as the short message. Since this service is only provided to the end users who have subscribed to the SMS advertising service, it does not affect the user's feelings about the service.
  • the embodiment of the present invention further provides a method for implementing a short message advertisement service.
  • the method includes the following steps: Step 101: Receive a short message of a user;
  • Step 102 Query whether the called user is a contracted user and meets the signing condition according to the short message and the subscription information of the called user. If the signing user meets the signing condition, the process proceeds to step 103; otherwise, the step is advanced. 105;
  • the user can sign the short message advertisement service to the operator in advance, for example, signing the application server through the short message mode, or signing the application to the application server through the WAP mode, or signing the application server through the Web.
  • the subscription information of the user includes: signing a specific type of advertisement, and/or signing an advertisement of a specific advertiser, and the like.
  • the user subscription condition may be: adding an advertisement information unconditionally or adding advertisement information according to the calling number.
  • Step 103 Acquire advertisement information that needs to be sent according to the subscription information of the user;
  • all the advertisement information may be adapted and scheduled according to a preset scheduling policy to select the corresponding advertisement.
  • the scheduling policy includes: scheduling according to the priority of the advertisement information, and/or scheduling according to the amount of the task delivered by the advertisement information.
  • Step 104 Send the advertisement information and the short message to the called user.
  • the short message advertisement service is provided to the called user.
  • the advertisement information may be added to the short message and sent to the called user; the advertisement information and the short message may also be separately sent to the called user.
  • Step 105 Send the received short message to the called user.
  • the wireless value-added service such as the short message is used to provide a richer short message service for the user.
  • the short message advertisement service since only the end user who has subscribed to the short message advertisement service is provided with such a service, the user's feeling of the service is not affected.
  • SMS browsing rate is extremely high, which can enhance the visibility of advertisers and achieve good publicity. .
  • FIG. 11 is a schematic block diagram of a short message center device according to an embodiment of the present invention.
  • the short message center device of the present invention includes: a message receiving unit 110, a message sending unit 111, and a service query unit 113.
  • the message receiving unit 110 is configured to receive the short message sent by the calling user
  • the message sending unit 111 is configured to submit the short message sent by the calling user to the called user.
  • the service querying unit 113 is configured to receive according to the message receiving unit 110.
  • the short message queries the storage medium storing the user subscription information for the subscription information of the called user, and the storage medium storing the user subscription information may be an independent storage unit inside the short message center device, or may be stored together with the advertisement information.
  • the database may be independent of the short message center device.
  • the specific query mode may be in various manners according to different storage media, and is not described in detail here; the determining unit 115 is configured to use the service according to the service.
  • the query result of the query unit 113 determines whether the called user is a contracted user and satisfies the contracting condition.
  • the message processing unit 114 obtains a short message according to the judgment result of the determining unit 115 that the called user is a contracted user and meets the contracting condition thereof. Added advertising information, and the advertising information and the short message
  • the message is returned to the message sending unit 111; for the short message that the called user is not the contracted user or the signing user but does not satisfy the signing condition, the short message is returned to the message sending unit 111.
  • the message transmitting unit 111 transmits the message returned by the message processing unit 114 to the called user.
  • the advertisement information may be added to the short message to return, or the advertising information may be Short messages are returned separately.
  • the message processing unit 114 may obtain the advertisement information that needs to be added from the storage medium storing the advertisement information, and the storage medium storing the user subscription information may be a storage unit inside the short message center device, as shown in FIG.
  • the storage unit 112 may also be a storage device independent of the short message center device, such as an advertisement server, a database, or the like.
  • the specific implementation manner in which the message processing unit 114 obtains the advertisement information has various forms according to the storage medium storing the advertisement information, and can be selected according to the actual application environment.
  • FIG. 12 is another schematic block diagram of a short message center device according to an embodiment of the present invention. Different from the short message center device embodiment shown in FIG. 11, in this embodiment, an advertisement task scheduling is further included.
  • the unit 116 is configured to provide a scheduling policy for the message processing unit 114 to add advertisement information.
  • the advertisement information in the information storage unit 112 is adapted and scheduled according to the scheduling policy.
  • the short message center device of the present invention is not limited to the structure described in the above two embodiments, and the functions of different units can be integrated on one functional module according to design requirements, and different functional combinations can be provided.
  • the advertisement information is sent according to whether the called user subscribes to the advertisement service, and the advertisement is provided to the user in need, thereby avoiding the advertisement harassment to other users and improving the user experience.
  • the embodiment of the present invention also selects an advertisement required by the user or an advertisement of an advertiser of interest to the user according to the subscription information of the called user, so that the advertisement can be sent to the user who really pays attention to the advertisement, and can exert a better advertising effect.

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
  • Mobile Radio Communication Systems (AREA)

Abstract

L'invention concerne un système de publicité, qui comprend : un sous-système de traitement de message court pour recevoir des messages courts envoyés par l'utilisateur appelant, demander les informations d'inscription de l'utilisateur appelé conformément au message court, et acquérir les informations de publicité qui doivent être envoyées conformément aux informations d'inscription lorsque l'utilisateur appelé est l'utilisateur inscrit et satisfait les conditions d'inscription ; un sous-système de traitement de publicité pour stocker et gérer des tâches de publicité, qui contient au moins des informations de publicité. L'invention concerne également un sous-système de traitement de message court et un procédé de publicité par message court.
PCT/CN2008/070613 2007-03-28 2008-03-28 Procédé et système pour mettre en œuvre l'activité de publicité par message court WO2008116425A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
CNA2007100888130A CN101031107A (zh) 2007-03-28 2007-03-28 实现短消息广告业务的系统、设备及方法
CN200710088813.0 2007-03-28

Publications (1)

Publication Number Publication Date
WO2008116425A1 true WO2008116425A1 (fr) 2008-10-02

Family

ID=38716121

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/CN2008/070613 WO2008116425A1 (fr) 2007-03-28 2008-03-28 Procédé et système pour mettre en œuvre l'activité de publicité par message court

Country Status (2)

Country Link
CN (1) CN101031107A (fr)
WO (1) WO2008116425A1 (fr)

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101771746A (zh) * 2008-12-30 2010-07-07 上海粱江通信系统股份有限公司 一种在手机终端上实现短消息中插入附加信息的装置
CN101909259A (zh) * 2010-07-30 2010-12-08 深圳市戴文科技有限公司 一种发送短信的方法、装置及系统
EP3026869A4 (fr) * 2013-07-26 2016-07-27 Zte Corp Procédé, dispositif et système pour réaliser un envoi de groupe de capacité de télécommunication

Families Citing this family (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101031107A (zh) * 2007-03-28 2007-09-05 华为技术有限公司 实现短消息广告业务的系统、设备及方法
CN101170728A (zh) * 2007-11-26 2008-04-30 深圳华为通信技术有限公司 短消息处理方法及装置、系统
EP2359607A1 (fr) * 2008-09-24 2011-08-24 Telefonaktiebolaget L M Ericsson (PUBL) Procédé de régulation du fonctionnement d'un réseau de télécommunication
CN101854606A (zh) * 2010-05-12 2010-10-06 中兴通讯股份有限公司 一种发送携带附加信息的短信的方法和装置
CN105530617A (zh) * 2016-03-09 2016-04-27 珠海市小源科技有限公司 短信息退订方法及其装置
CN107786952A (zh) * 2016-08-30 2018-03-09 南京中兴软件有限责任公司 信息处理方法及装置

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5852775A (en) * 1996-09-12 1998-12-22 Earthweb, Inc. Cellular telephone advertising system
CN1356000A (zh) * 1999-04-12 2002-06-26 高通股份有限公司 在无线通信系统中分配广告和收集信息的系统和方法
CN101031107A (zh) * 2007-03-28 2007-09-05 华为技术有限公司 实现短消息广告业务的系统、设备及方法

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5852775A (en) * 1996-09-12 1998-12-22 Earthweb, Inc. Cellular telephone advertising system
CN1356000A (zh) * 1999-04-12 2002-06-26 高通股份有限公司 在无线通信系统中分配广告和收集信息的系统和方法
CN101031107A (zh) * 2007-03-28 2007-09-05 华为技术有限公司 实现短消息广告业务的系统、设备及方法

Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101771746A (zh) * 2008-12-30 2010-07-07 上海粱江通信系统股份有限公司 一种在手机终端上实现短消息中插入附加信息的装置
CN101909259A (zh) * 2010-07-30 2010-12-08 深圳市戴文科技有限公司 一种发送短信的方法、装置及系统
EP3026869A4 (fr) * 2013-07-26 2016-07-27 Zte Corp Procédé, dispositif et système pour réaliser un envoi de groupe de capacité de télécommunication
US9832281B2 (en) 2013-07-26 2017-11-28 Xi'an Zhongxing New Software Co., Ltd. Method, device and system for carrying out telecommunication capability group sending

Also Published As

Publication number Publication date
CN101031107A (zh) 2007-09-05

Similar Documents

Publication Publication Date Title
WO2008116425A1 (fr) Procédé et système pour mettre en œuvre l'activité de publicité par message court
US7606562B2 (en) System and method for determining mobile device capabilities
US8254880B2 (en) Access control
US20100312619A1 (en) Method and a system for providing mobile communications services
US20020026361A1 (en) Position-based advertisement broker
US20070244752A1 (en) System and method for the integrated distribution of advertising via the internet and mobile terminals
US20120095831A1 (en) Method and apparatus for controlling user communications
US20110022475A1 (en) Distribution of promotional data and receipt of customers' reactions to the data
JP2007536820A (ja) ユーザ端末で申込可能なサービスのための階層的プログラムパッケージ
US20070274496A1 (en) Method and system for multimodal communication using a phone number
US20120005025A1 (en) Methodologies and systems for enhanced contact directory-related functionality
EP1968002A1 (fr) Facturation en fonction de la réponse reçue par un utilisateur à une publicité
US20080125147A1 (en) Text message broadcasting
KR101331208B1 (ko) 스마트폰을 이용한 광고서비스 시스템
CN102044033A (zh) 一种分众定向广告投放方法及系统
CN101754163A (zh) 一种增值业务计费方法、系统及装置
EP2046079B1 (fr) Procédé et système de gestion de livraison de communications
KR101165414B1 (ko) 광고통화서비스 시스템
CN101854606A (zh) 一种发送携带附加信息的短信的方法和装置
EP2548360A1 (fr) Réalisation d'interactions click to action
WO2011140755A1 (fr) Procédé et système permettant de fournir un service de messages courts à valeur ajoutée pour un numéro d'abonné commun

Legal Events

Date Code Title Description
121 Ep: the epo has been informed by wipo that ep was designated in this application

Ref document number: 08715349

Country of ref document: EP

Kind code of ref document: A1

NENP Non-entry into the national phase

Ref country code: DE

122 Ep: pct application non-entry in european phase

Ref document number: 08715349

Country of ref document: EP

Kind code of ref document: A1