WO2008104034A1 - Système de gestion radio interactif - Google Patents

Système de gestion radio interactif Download PDF

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Publication number
WO2008104034A1
WO2008104034A1 PCT/AU2008/000278 AU2008000278W WO2008104034A1 WO 2008104034 A1 WO2008104034 A1 WO 2008104034A1 AU 2008000278 W AU2008000278 W AU 2008000278W WO 2008104034 A1 WO2008104034 A1 WO 2008104034A1
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WO
WIPO (PCT)
Prior art keywords
tool
interactive
management system
listener
radio management
Prior art date
Application number
PCT/AU2008/000278
Other languages
English (en)
Inventor
Jon Gardner
Original Assignee
Webwise Pty Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from AU2007901036A external-priority patent/AU2007901036A0/en
Application filed by Webwise Pty Ltd filed Critical Webwise Pty Ltd
Publication of WO2008104034A1 publication Critical patent/WO2008104034A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the invention relates to radio broadcasting, and in particular, to an interactive radio management system which provides an online control pane! for managing and automating listener interaction with a radio broadcaster.
  • the broadcaster provides the listener with pre-programmed broadcast material and there Is no need or requirement for the listener to provide any information or feedback to the broadcaster.
  • listener interaction has been restricted to music requests or birthday messages which can be made via a telephone call.
  • gathering information relating to listener preferences and feedback has been restricted to broadcaster ratings taken by polls and questionnaires which are usually conducted via telephone and post.
  • SMS Session Management Service
  • the prior art fails to provide a comprehensive interactive radio management system that coordinates high levels of interaction between broadcaster and listener, as well as managing listener profile data and providing advertising technology.
  • an object of the present invention to overcome or substantially ameliorate the disadvantages of the prior art by providing an interactive radio management system which provides an online control panel for managing and automating listener interaction with a radio broadcaster.
  • the present invention provides an interactive radio management system including: an online interactive interface comprising an online control panel which provides a means for at least one user and at least one listener to access the features of the system via a computer connected to a server over a distributed communications network; at least one interactive tool; at least one event management tool; at least one feedback tool; an advertising manager; and a listener profiler whereby the interactive radio management system provides an online control panel for managing and automating listener interaction with a radio broadcaster.
  • the user may be a radio announcer, DJ (or their associate), broadcaster management, staff member and/or any other suitable person.
  • the interface has provided a main screen that allows the user to quickly access its various features, such as the interactive tool, feedback tools, and data management functions.
  • a first interactive tool Is a song inquiry tool that provides a means for listeners to ascertain information relating to a broadcasted song. It is preferred that a second interactive tool Is a song request tool that allows listeners to request songs.
  • a third Interactive tool is a DJ chat tool that allows listeners to engage in real time conversations with announcers without them having to telephone the broadcaster.
  • a fourth interactive tool is a "shout out" ' tool that allows listeners to send a message to the broadcaster to be read on-air.
  • a first feedback tool is a polling function that allows the broadcaster to conduct a real time poll.
  • a second feedback tool is a voting system that allows listeners to vote for a song currently being broadcast.
  • a first event management tool is a competition tool which enables listeners to enter at least one competition in order to win one or more prizes
  • a second event management tool is an auction tool which allows listeners to bid in an auction In a reverse auction format.
  • the advertising management tool allows the user to manage at least one advertising campaign via SMS and/or email which can be targeted to various listeners and/or issued in mass.
  • Figure 1 shows a 3D model representation of the system connected within a network to at least one other radio station network and users via . different communication methods according to an embodiment of the invention.
  • Figure 2 shows a control panel of the system according to an embodiment of the invention.
  • Figure 3 shows an auction tool of the system according to an embodiment of the invention.
  • Figure 4 show ⁇ a competition tool of the system according to an embodiment of the invention.
  • Figure 5 shows a DJ chat tool of the system according to an embodiment of the invention.
  • Figure 6 shows at least one feedback tool of the system according to an embodiment of the Invention.
  • Figures 7&8 show at least one marketing and management tool of the system according to an embodiment of the invention.
  • Figure 9 shows an updater tool of the system according to an embodiment of the invention.
  • Figure 10 shows an example of a comparative report which can be generated by the system according to an embodiment of the invention.
  • FIGS 1 to 10 show an Interactive radio management system according to an embodiment of the invention.
  • the present invention provides an interactive radio management system 1 which provides an online control panel 2 for managing and automating listener interaction/relationships with a radio broadcaster and/or broadcasting channel.
  • the system has at least one user which may be a radio broadcaster/announcer, DJ, staff member or any other suitable person. It is to be understood that these terms shall be used interchangeably throughout the specification to describe/refer to the user, It is envisaged that at least one listener, and preferably a plurality of listeners, will be able to interact with the radio broadcaster and/or broadcasting channel at any given time.
  • the online control panel 2 is adapted to be operated by a software application or the like containing operating instructions which is stored on, and run from, a server of the system 1. It is envisaged that the system 1 may be provided by a service provider and/or be provided as an application which can be purchased and implemented with a broadcasting channel/station's own technology.
  • the online control panel 2 is adapted to allow a user(s) to access the relevant features of the system 1.
  • the online control panel 2 is adapted to be made available in an online environment in the form of an interactive interface so that the user can access the control panel via any computer which is connected to the server over a distributed communications network, such as the internet, or via any other suitable local or remote access means.
  • control panel 2 and system 1 may be modified at any time by the user and/or software provider in order to suit the requirements of a user, broadcasting channel and/or any other application. It is further envisaged that any modification will automatically be updated and made immediately available to some or all users of the system.
  • the user may be able to personalise the layout and/or features of the control panel as it appears on their computer screen to suit personal preference and/or enable them to adopt a specific style of presentation when live on-air.
  • the online control panel 2 Is adapted to be accessible via an interactive interface.
  • the interactive interface is preferably in the form of a website accessible by a user(s) and a li ⁇ tener(s) that they can interact with each other. It Is envisaged that listeners may also have access to the website in a further embodiment.
  • the control panel 2 is adapted to provide features including, but not limited to, broadcaster information, a means which allow listeners to enter profile Information, requests, competitions, providing advertising and promotional material to listeners and/or any other suitable feature/functionality. It is envisaged that the control panel 2 may be integrated Into the Interactive interface with restricted access to the relevant broadcasters/staff only.
  • a user will have a user account whereby each user will be issued with a username and password.
  • a user logs Into the system their profile of the control panel 2 will automatically be displayed with their account information, personal settings and information.
  • the website has provided at least one webpage related to one or more features provided by the system to a user/listener.
  • the website 2 has provided a home page/main screen that provides a user/listener with quick links to the system's various features appropriate to each parson accessing the system, such as the interactive functions, advertising tools, and the data management functions.
  • the interface 2 preferably allows the user to easily view various information including, but not limited to, currant competition information, chart information collected from listeners, messages to the announcer from listeners, SMS song requests, shout outs, polling, auctions and/or any other suitable Information.
  • the webpages are adapted to have at least one menu/option preferably in the form of a tab or button which can be selected to access different features of the system.
  • the menus/options may preferably include, but not be limited to, home, account, resources, help, interact, understand, maximise, music director, sales gurus, marketing wiz and the boss.
  • Certain webpages may have provided forms having at least one editable field for setting up, or participating in, interactive activities and entering data/information into the system.
  • the system 1 has provided at least one interactive tool which enables a listener to engage and interact with the radio broadcaster and/or participate in activities organised by the radio broadcaster/station in real-time. It is envisaged that each interactive tool may employ the use of a pre-determined keyword 5 which may be used as a prefix for communication sent by a listener so that the system can easily identify what the purpose of the communication is in relation to so that it can be processed appropriately.
  • the song enquiry tool 10 is adapted to send the ⁇ ng artist and title of any song playing on the radio station in real time via SMS to a listener who requests the Information.
  • Listeners preferably request the information by sending an SMS, which is linked to the control panel in order to extract the song information, via a premium SMS number, to immediately receive the title and artist information as an SMS to their mobile phone.
  • the request is directed to the broadcaster via the control panel 2 which identifies the message as a song inquiry by the keyword used as a prefix for the message.
  • the listener may request and receive song Information via any other suitable communication means which offers real-time interaction such as email or the like.
  • the song enquiry tool 10 preferably also enables a user to view what songs have been inquired and when the inquiry was made to determine which songs have been queried within specific time periods to gain information regarding rating and listener preferences. It is envisaged that this information can be exported to PDF or printed using any other suitable reporting/printing function for the user to keep for their records.
  • a second Interactive tool is preferably a song request tool 20 which allows listeners to request songs to be broadcast during the course of the broadcaster's program/radio segment.
  • the listener preferably requests a song by sending an SMS with a keyword followed by the title of the song they would like played.
  • the SMS is directed to the broadcaster via the control panel 2 which identifies the message as a song request by the keyword used as a prefix for the message.
  • the listener may request a song via any other suitable communication means which offers real-time interaction such as email or the like.
  • the song request tool 20 Is preferably programmed to send an automated message back to the listener via the same or other specified communication means to provide confirmation that the request has been received by the broadcaster/control panel.
  • the song may also be sent to a specified email address for the DJ/radio broadcaster to access and play.
  • the listener preferably provides their message by sending an , SMS containing a keyword prefix followed by the message which they would like to relay to the radio announcer/DJ, However, it Is envisaged that the listener may send their message via any other suitable communication means which offers real-time interaction such as email or the like.
  • the SMS Is directed to the broadcaster via the control panel 2, which identifies the message by the keyword used as a prefix for the message, or via email.
  • the announcer/DJ can then view the message and reply to the listener in real-time on-air and/or via return message via the same or other specified form of communication.
  • a fourth interactive tool is preferably a "shout Out" tool 40 which enables listeners to provide a message directed to another listener(s) which they would like read out on air.
  • the listener preferably provides their message by sending an SMS containing a keyword prefix followed by the message which they would like to be broadcast.
  • the SMS is directed to the broadcaster via the control panel 2, which identifies the message by the keyword used as a prefix for the message, or via email.
  • the listener may send their message via any other suitable communication means which offers real-time interaction such as email or the like.
  • the message is preferably displayed on a display screen In front of the announcer via the control panel 2 or email or the like.
  • the interactive radio management system 1 preferably has provided at least one feedback tool which enables listeners to provide input including, but not limited to, feedback regarding the broadcast content, program preferences, audience/listener participation activities or the like.
  • a first feedback tool is preferably a polling tool 50 which is adapted to enable a radio presenter/broadcasting channel to provide a means for audience/listener participation.
  • the polling tool 50 is adapted to rvn at least one poll whereby listeners can respond to at least one question or topic or the like nominated by the announcer and announced on-alr/via the website 2.
  • the listener preferably provides their response by sending an SMS containing a keyword which Is dependent on the question being asked and possible responses, such as yes/no/maybe or the like.
  • the SMS is directed to the broadcaster via the control panel 2, which identifies the message by the keyword used within the message, It Is envisaged that a specific premium number may be utilised for polling activities.
  • the results of the poll can preferably be displayed graphically to the broadcaster, via the online interface and/or control panel 2.
  • a second feedback tool is preferably a voting tool 60 that allows listeners to vote for a song currently playing on-air.
  • the listener provides their feedback/vote by sending an SMS containing an assigned keyword and/or name of the song.
  • the SMS Is directed to the broadcaster via the online control panel/interface 2, which identifies the message by the keyword used within the message.
  • a listener hears a song they like being played, they can send an SMS, or any other communication, to the broadcaster/radio station with the assigned keyword.
  • the votes are then analysed and collated by the voting tool ⁇ O into at least one music chart, such as a Topi 0/20/50/100 chart, which can then be presented to the user via the online control panel/interface 2 and printed accordingly via PDF, CSV or any other suitable means.
  • the chart(s) are designed to reflect the real-time music trends of the audience and can be a compilation of data collected from all music played on the radio station and network, via an updater tool, and votes/inquiries/requests made In relation to the songs give a chart(s) which lists songs in the order of public Interest
  • the updater tool provided by the system is adapted to integrate with a radio station's music management program and collect song data when the song it being played.
  • the updater tool/program is preferably completely customizable to suit a variety of management software currently available. This data can then be transferred for use by the system.
  • a compare and recommendation system can be provided by combining the following four elements of the system:
  • Listener active network comparative station's music chart(s) (a music chart which collects data across multiple networks to generate and optimum play list for all stations at that period of time, reflecting the real-time and historical statistics on comparative demographic station's audience usage of the system;
  • the Interactive radio management system 1 preferably has provided at least one event management tool which is adapted to coordinate and manage at least one interactive event in which listeners can participate.
  • a first event management tool is preferably a competition tool 70 where listeners can participate in competitions organised by an announcer/radio station In order to win one or more prizes.
  • the competition tool 70 can be configured to allow multiple competitions to run simultaneously using different keywords and desired responses.
  • the user preferably allocates the parameters of the competition including, but not limited to, an SMS keyword to enter, the winning and losing responses, the prize/s, duration of the competition and the number winners.
  • the competition tool 70 is programmed to appropriately select the wi ⁇ ner(s) of each competition based on the entered parameters and/or correct response.
  • a winning listener will be sent a "winning response” and will be excluded from winning further prizes for that particular competition.
  • the "winning response” can be used by the user to verify they are the winner for collection of their prize/s.
  • the results of the competition once completed are preferably transmitted to the broadcaster via the interface 2, email, or online and are also preferably printable.
  • a second event management tool Is preferably an auction tool 80 which enables listeners to bid in an auction provided by the radio station and/or any other suitable third party. It is envisaged that the auction tool 80 may be able to run more than one auction concurrently.
  • Each auction is preferably configured ⁇ o that the parameters of the auction including, but not limited to, the winning bid parameters, the auction item/service, and the duration of the auction may be varied as desired.
  • the action is a reverse auction, whereby no upper limit is set and the lowest unique bid will win the auction.
  • the system preferably notifies them via SMS that their bid is not a unique bid and suggests they should retry.
  • a new correct bid is received the person who had the existing unique bid Is also preferably notified that their existing bid is no longer unique and suggests they should retry.
  • the system preferably sends a winning response via SMS to the winning bidder, who then uses the response to verify they are the winner for collection of their prize/s.
  • the results of the auction once completed are preferably transmitted to the broadcaster via the interface, email, or online control panel 2.
  • the Invention preferably has provided a listener profiling tool which is adapted to collect listener details and information to create customer lists for management purposes.
  • Listener details and information are preferably collected from SMS and/or other communication provided by the listener as a results of opting to access and/or registering to use the services of the system and/or participating in events or the like.
  • Listener information can preferably then be analysed graphically and used as marketing data feedback and a statistical sales tool.
  • Listener lists can be preferably be created using items such as demographic information, interests, and real time location. Accordingly, listeners can be flagged so that messages may be sent to them when they are within a certain demographic range.
  • the location of listener is preferably able to be tracked (given permission) and displayed to a user on a map so that a user can monitor listener hot spots and density for management and marketing purposes.
  • the system preferably uses mobile location technology, either in house, or developed by a third party platforms to monttor audience movement potentially in real time or periodic segments. This is achieved via permission based lists.
  • the data can be used by the station to understand audience geographic data and be extrapolated to provide marketing opportunities,
  • the invention preferably has provided an advertising manager tool which is adapted to enable a user/radio station to coordinate multiple advertising campaigns.
  • the advertising manager is adapted to be integrated with the listener profiler so that the listener information can ba extracted and used to create targeted advertising campaigns.
  • the system is adapted so that multiple campaigns can be managed including rotation of clients, scheduling and tracking of response rates.
  • the system is preferably able to conduct sequence SMS advertising and direct sales leads directly into broadcaster client email addresses.
  • the system is preferably adapted to enable client information from other users, such as other broadcasters, to be networked between said users.
  • the advertising campaigns are preferably in the form of SMS and/or email. It is envisaged that the campaigns can be sent out in mass or targeted to niche client lists created through the listener profiler.
  • the invention preferably has provided an analytical tool which is adapted to monitor usage of the system by a particular user and/or listener(s) and past, current and future interactions. These interactions can preferably be mapped out and reports , generated In real time to complement existing market research and station management. For example, the data could be used to analyse most popular listening time, most popular song, most popular show, and advertising response rates.
  • the system 1 is adapted to be networked and linked to at least one other radio station network.
  • the network enables the system to be able to receive, collate and adapt data from each station on the network to create a network overview of trends and statistics so that stations can be kept informed of market movements in real" time.
  • a first supplementary network may be a listener active network 90 which allows for cross-media communication, content delivery and station performance enhancement.
  • a second supplementary network may be an online community 91 which is adapted to provide a bridging point between the audience, radio station, cell phones and the internet and allow seamless Interaction between these entitles.
  • Figure 1 shows a 3D model representation of this interaction and varying lines of communication, data and content delivery.
  • the system 1 has the capacity to plug-In a number of different premium number services which can be integrated Into the system and utilised for the various aspects of the system. This can allow for the provision of multiple billing prices for content, from a radio station's one number and the ability to plug Into any premium number service. While we have described herein a particular embodiment of an interactive radio management system, it is further envisaged that other embodiments of the Invention could exhibit any number and combination of any one of the features previously described. However, it is to be understood that any variations and modifications can be made without departing from the spirit and scope thereof.

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  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
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Abstract

L'invention concerne un système de gestion radio interactif comprenant une interface interactive en ligne accessible à au moins un utilisateur et au moins un auditeur; un serveur ayant les applications logicielles nécessaires et des bases de données pour exploiter le système; au moins une communication entre le ou lesdits utilisateur(s) et auditeur(s); au moins un outil interactif pour la coopération du ou des utilisateur(s) et auditeur(s); au moins un outil de rétroaction pour surveiller l'intérêt des auditeurs; et au moins un outil de gestion, ce qui permet au système de gestion radio interactif de fournir un panneau de commande en ligne pour gérer et automatiser une interaction/des relations des auditeurs avec un diffuseur et/ou canal de diffusion radio.
PCT/AU2008/000278 2007-03-01 2008-03-03 Système de gestion radio interactif WO2008104034A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
AU2007901036 2007-03-01
AU2007901036A AU2007901036A0 (en) 2007-03-01 Interactive radio management system

Publications (1)

Publication Number Publication Date
WO2008104034A1 true WO2008104034A1 (fr) 2008-09-04

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Application Number Title Priority Date Filing Date
PCT/AU2008/000278 WO2008104034A1 (fr) 2007-03-01 2008-03-03 Système de gestion radio interactif

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WO (1) WO2008104034A1 (fr)

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8326270B2 (en) 2009-02-02 2012-12-04 Lemi Technology, Llc Optimizing operation of a radio program
CN111026905A (zh) * 2019-12-02 2020-04-17 上海麦克风文化传媒有限公司 一种高效的用户兴趣类别预测方法

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5991737A (en) * 1996-03-11 1999-11-23 Connexus Corporation Automated consumer response to publicly broadcast information
US20020100039A1 (en) * 2001-01-19 2002-07-25 Nicholas Iatropoulos Media interactivity method and architecture
US20030196198A1 (en) * 2002-04-11 2003-10-16 International Business Machines Corporation System and method for scheduling news stories based upon voting by viewers/listeners
US6975835B1 (en) * 1998-09-08 2005-12-13 Sonigistix Corporation Method and apparatus for an interactive Web Radio system that broadcasts a digital markup language
WO2008033156A1 (fr) * 2006-09-12 2008-03-20 Smartvideo Technologies, Inc. Services multimédia numériques interactifs

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5991737A (en) * 1996-03-11 1999-11-23 Connexus Corporation Automated consumer response to publicly broadcast information
US6975835B1 (en) * 1998-09-08 2005-12-13 Sonigistix Corporation Method and apparatus for an interactive Web Radio system that broadcasts a digital markup language
US20020100039A1 (en) * 2001-01-19 2002-07-25 Nicholas Iatropoulos Media interactivity method and architecture
US20030196198A1 (en) * 2002-04-11 2003-10-16 International Business Machines Corporation System and method for scheduling news stories based upon voting by viewers/listeners
WO2008033156A1 (fr) * 2006-09-12 2008-03-20 Smartvideo Technologies, Inc. Services multimédia numériques interactifs

Cited By (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8326270B2 (en) 2009-02-02 2012-12-04 Lemi Technology, Llc Optimizing operation of a radio program
US8725117B2 (en) 2009-02-02 2014-05-13 Lemi Technology, Llc Optimizing operation of a radio program
US9020414B2 (en) 2009-02-02 2015-04-28 Lemi Technology, Llc Optimizing operation of a radio program
CN111026905A (zh) * 2019-12-02 2020-04-17 上海麦克风文化传媒有限公司 一种高效的用户兴趣类别预测方法
CN111026905B (zh) * 2019-12-02 2024-04-12 上海麦克风文化传媒有限公司 一种高效的用户兴趣类别预测方法

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