WO2008096597A1 - Advertisement management system - Google Patents

Advertisement management system Download PDF

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Publication number
WO2008096597A1
WO2008096597A1 PCT/JP2008/050854 JP2008050854W WO2008096597A1 WO 2008096597 A1 WO2008096597 A1 WO 2008096597A1 JP 2008050854 W JP2008050854 W JP 2008050854W WO 2008096597 A1 WO2008096597 A1 WO 2008096597A1
Authority
WO
WIPO (PCT)
Prior art keywords
advertisement
specific
specific information
medium
contract
Prior art date
Application number
PCT/JP2008/050854
Other languages
French (fr)
Japanese (ja)
Inventor
Ichiro Nakano
Hiroaki Ito
Shuichi Murakami
Original Assignee
Connect Technologies Corp.
Soulman, Inc.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Connect Technologies Corp., Soulman, Inc. filed Critical Connect Technologies Corp.
Priority to JP2008557056A priority Critical patent/JPWO2008096597A1/en
Publication of WO2008096597A1 publication Critical patent/WO2008096597A1/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

[PROBLEMS] To enable the suitability of an advertising medium where an advertisement is placed to be quantitatively evaluated with respect to a specific advertisement. [MEANS FOR SOLVING PROBLEMS] A data processing section (5) has a function of specifying advertisement specific information and medium specific information on the basis of an advertisement information database (6) for each access from a user terminal (3) and adding 1 to the number of clicks corresponding to the specified advertisement specific information and medium specific information to store it in a log information database (7), a function of adding 1 to the number of contracts corresponding to the advertisement specific information and medium specific information to store it in the log information database (7) when a contract signal that the contract has been achieved is received from an advertiser site (1) corresponding to the advertisement specific information, and a function of summarizing the log information for each predetermined period, computing the contract rate after a click in a specific advertising medium and the contract rate after clicks in all the advertising media for each advertisement specific information, and outputting the percentage of the contract rate after the click in the specific advertising medium to the contract rate after the clicks in all the advertising media as the power value of the specific advertising medium.
PCT/JP2008/050854 2007-02-06 2008-01-23 Advertisement management system WO2008096597A1 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
JP2008557056A JPWO2008096597A1 (en) 2007-02-06 2008-01-23 Advertising management system

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
JP2007026876 2007-02-06
JP2007-026876 2007-02-06

Publications (1)

Publication Number Publication Date
WO2008096597A1 true WO2008096597A1 (en) 2008-08-14

Family

ID=39681508

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/JP2008/050854 WO2008096597A1 (en) 2007-02-06 2008-01-23 Advertisement management system

Country Status (3)

Country Link
JP (1) JPWO2008096597A1 (en)
TW (1) TW200903369A (en)
WO (1) WO2008096597A1 (en)

Cited By (10)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2011154686A (en) * 2010-01-25 2011-08-11 Nhn Business Platform Corp Shopping advertisement registration system and method
JP2012160078A (en) * 2011-02-01 2012-08-23 Nhn Corp Advertisement management server
CN102750892A (en) * 2012-01-16 2012-10-24 青岛印象派信息技术有限公司 Video verification code advertising system
CN103095670A (en) * 2012-02-06 2013-05-08 青岛印象派信息技术有限公司 Method and system for achieving advertisement verification code
JP2015152963A (en) * 2014-02-10 2015-08-24 日本電気株式会社 Offering system, offering method, and program
JP2017102862A (en) * 2015-12-04 2017-06-08 ヤフー株式会社 Determination device, determination method, and determination program
JP2018025947A (en) * 2016-08-09 2018-02-15 ヤフー株式会社 Calculation device, calculation method, and calculation program
JP2019057105A (en) * 2017-09-20 2019-04-11 ヤフー株式会社 Content distribution management device, content distribution management method, and content distribution management program
CN111127101A (en) * 2019-12-24 2020-05-08 北京汇牛科技有限公司 Advertisement targeted delivery method, device and storage medium
JP2022097080A (en) * 2020-12-18 2022-06-30 ヤフー株式会社 Information processing device, information processing method, and information processing program

Families Citing this family (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US9235570B2 (en) 2011-03-03 2016-01-12 Brightedge Technologies, Inc. Optimizing internet campaigns

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2005003931A2 (en) * 2003-06-17 2005-01-13 Claria Corporation Generation of statistical information in a computer network
JP2005190340A (en) * 2003-12-26 2005-07-14 Yafoo Japan Corp Advertisement management program, method and device
JP2006528388A (en) * 2003-07-22 2006-12-14 グーグル、インコーポレイテッド Improvement of content-restricted advertising method using collected user behavior data

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2005003931A2 (en) * 2003-06-17 2005-01-13 Claria Corporation Generation of statistical information in a computer network
JP2006528388A (en) * 2003-07-22 2006-12-14 グーグル、インコーポレイテッド Improvement of content-restricted advertising method using collected user behavior data
JP2005190340A (en) * 2003-12-26 2005-07-14 Yafoo Japan Corp Advertisement management program, method and device

Cited By (11)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2011154686A (en) * 2010-01-25 2011-08-11 Nhn Business Platform Corp Shopping advertisement registration system and method
JP2012160078A (en) * 2011-02-01 2012-08-23 Nhn Corp Advertisement management server
CN102750892A (en) * 2012-01-16 2012-10-24 青岛印象派信息技术有限公司 Video verification code advertising system
CN103095670A (en) * 2012-02-06 2013-05-08 青岛印象派信息技术有限公司 Method and system for achieving advertisement verification code
JP2015152963A (en) * 2014-02-10 2015-08-24 日本電気株式会社 Offering system, offering method, and program
JP2017102862A (en) * 2015-12-04 2017-06-08 ヤフー株式会社 Determination device, determination method, and determination program
JP2018025947A (en) * 2016-08-09 2018-02-15 ヤフー株式会社 Calculation device, calculation method, and calculation program
JP2019057105A (en) * 2017-09-20 2019-04-11 ヤフー株式会社 Content distribution management device, content distribution management method, and content distribution management program
CN111127101A (en) * 2019-12-24 2020-05-08 北京汇牛科技有限公司 Advertisement targeted delivery method, device and storage medium
JP2022097080A (en) * 2020-12-18 2022-06-30 ヤフー株式会社 Information processing device, information processing method, and information processing program
JP7193519B2 (en) 2020-12-18 2022-12-20 ヤフー株式会社 Information processing device, information processing method and information processing program

Also Published As

Publication number Publication date
JPWO2008096597A1 (en) 2010-05-20
TW200903369A (en) 2009-01-16

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