Classifications

• • C—CHEMISTRY; METALLURGY
  • C11—ANIMAL OR VEGETABLE OILS, FATS, FATTY SUBSTANCES OR WAXES; FATTY ACIDS THEREFROM; DETERGENTS; CANDLES
  • C11D—DETERGENT COMPOSITIONS; USE OF SINGLE SUBSTANCES AS DETERGENTS; SOAP OR SOAP-MAKING; RESIN SOAPS; RECOVERY OF GLYCEROL
  • C11D17/00—Detergent materials or soaps characterised by their shape or physical properties
  • C11D17/04—Detergent materials or soaps characterised by their shape or physical properties combined with or containing other objects
  • C11D17/041—Compositions releasably affixed on a substrate or incorporated into a dispensing means
• • B—PERFORMING OPERATIONS; TRANSPORTING
  • B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
  • B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
  • B65D5/00—Rigid or semi-rigid containers of polygonal cross-section, e.g. boxes, cartons or trays, formed by folding or erecting one or more blanks made of paper
  • B65D5/42—Details of containers or of foldable or erectable container blanks
  • B65D5/4212—Information or decoration elements, e.g. content indicators, or for mailing
  • B65D5/4216—Cards, coupons or the like formed integrally with, or printed directly on, the container or lid

Definitions

• the present invention concerns a fabric whiteness guide for monitoring whiteness of a fabric.
• washing powders to maintain/rejuvenate whiteness may be increased by the use of shading dyes.
• An objective is to provide a device and method for in-home consumer monitoring of the changes in whiteness of fabric and evaluation of the whiteness benefits of a laundry composition.
• the present invention provides a fabric whiteness guide comprising at least one visual scale of whiteness.
• the fabric whiteness guide allows in-home consumer monitoring of the change in whiteness of a fabric by matching the shade of the fabric with the whiteness shade displayed visually on the scale, without the need for complicated equipment or training.
• the scale (s) may display a whiteness range varying progressively from low whiteness at one end of the scale to high whiteness at the other end of the scale.
• a whiteness scale (s) may be defined in terms of L*a*b* values (the CIE LAB colour space, (CIE 1976 L* a* b*), where L* is the lightness value, a* is the red-green value and b* is the yellow-blue value.
• the variation in whiteness on the scale may be due to a combination of a change in lightness (L*) and colouration (a* and/or b*) .
• the highest whiteness may be defined as L * max , a * max , b* max (UV- included) such that:
• L * max is in the range 85-100, preferably 91-98 a * max is in the range -3 to +5, preferably -0.5 to + 1.5 b* max is in the range +5 to -15, preferably -2 to -12.
• ⁇ L* is 3 to 20 units preferably 5 to 10 units, reflecting a greying of the cloth
• ⁇ a* is +/- 0 to 5 units, preferably +/- 0 to 2 units
• Z AAhJJ* h JJ* m m a a x x -h J J JJ min /
• ⁇ b* is -3 to -20 units preferably -5 to -12 units, reflecting a change in yellowness of the cloth.
• the a* values may be constant or at least within +/- 1 unit, to restrict the scale to focus on blue-yellow colouration rather than red-green.
• the intervening whiteness values may be between the above extremes.
• the intervening whiteness values may be equally distributed.
• the L* and b* and a* values may be lowered in alternate steps.
• the scale (s) may be configured for monitoring changes in whiteness due to an increase or decrease in one particular colour (e.g. yellow). Accordingly, the b* values may vary in either the positive or negative with the a* values and/or L* values maintained constant or constant at least within +/- 1 unit.
• the scale may be configured for monitoring changes in whiteness due only to the change in lightness ( ⁇ greyness' ) of a fabric. Accordingly, the L* values may be varied and the a* values and b * values maintained constant to within +/- 1 unit.
• the a* may be maintained at zero or at least close to zero (within +/- 1.0 and preferably within +/- 0.3 of zero) .
• the b* values may be maintained constant at a value (to within +/- 1 unit ) which is less than 2 and preferably less than -3 units.
• the absolute b* values may raised above the level of the a* values due to the incorporation of fluorescers which improve the perceived appearance of the whiteness guide itself.
• the whiteness scale may be continuous (where whiteness increases gradually) across the scale or it may be stepped. In the case of a stepped scale, this will comprise a plurality of discrete portions, wherein the progression from one portion of the scale to another portion, involves a step-change in whiteness.
• the total colour difference between adjacent shades is preferably such that the shade of one portion of the scale is easily and quickly distinguished by the naked eye from the shade of an adjacent portion. This means that quick, in-home testing can be done by the busy consumer, without the need for laboratory conditions or equipment.
• the scale is focussed on subtle changes in whiteness within a restricted range of high whiteness values. Accordingly, the difference in whiteness between adjacent portions may be defined such that the colour of each portion has Lab values: L * n , a * n , b * n , defined by :
• the total colour difference represented as the ⁇ E value (corresponding to the positive square root of [ (L * n - L * n -i) 2 + (a * n - a * n -i) 2 + (b * n - b * n -i) 2 ] is preferably greater than or equal to 0.5, and more preferably 0.5 to 2.0, (UV- included) .
• L* and b* may vary alternately on the scale, such L* only changes when n is an even number and b* when n is an odd number.
• L* and b* may vary alternately on the scale, such b* only changes when n is an even number and L* when n is an odd number.
• the L* value may decrease linearly whereas the b* values decrease for even values of n.
• the b* value may decrease linearly with each value of n, whereas the L* values are only decreased for even values of n .
• the portions may have a uniform shade of white.
• a uniformly shaded portion is easier for the consumer to match with the fabric .
• continuous it is meant that the change in whiteness appears (to the naked eye) continuous along the scale or scales.
• a continuous scale (s) may however, include demarcation by visual indicia e.g. lines, so as to divide up the scale into multiple portions. This makes it easier for the consumer to remember, without recording, roughly where the whiteness of the fabric falls on the scale.
• the scale or scales may be labelled with directional visual indicia to direct the user to hold the product in a predetermined orientation.
• the higher whiteness values may be on one side i.e., the right or left of the user (when facing the product) .
• the portions of the scale or scales may be labelled with numbers, names, logos etc. applied by e.g. printing to ease monitoring.
• the portions of the scale or scales may be arranged in a single, straight row. Alternatively, the portions may be arranged in multiple rows. The row or rows may be straight or curved. Preferably the portions are of equal size and shape. This is advantageous in that no portion/s is/are given undue preference due to size. This affords more accurate comparison between the whiteness of the portions and the fabric based on whiteness.
• the portions may be 0.5 to 4 cm, and may be greater than 2 cm in length / diameter.
• length/diameter it is meant the greatest length/diameter of a shape e.g. this will be the diameter of a circle, the greater diameter of an ellipse, the length of a side of a square, and the length of the longer side of a rectangle.
• the whiteness scale is preferably a rectangle and is preferably l-4cm, and may be greater than 2 cm by 10-12 cm.
• the guide may comprise apertures corresponding with the scale, whereby the fabric can be viewed through the apertures to identify the level of whiteness according to the scale.
• the length or diameter of the portions are at least 1.3 times, more preferably two times the length or diameter of the apertures.
• the portions are at least 1 cm in diameter and more preferably at least 3cm. This allows a large area of the guide to surround the aperture for matching with the fabric to be tested.
• the apertures may correspond with the portions, and there may be one aperture per portion. Alternatively there may be more than one aperture per portion so that the whiteness of the fabric is viewed through multiple apertures, which may be in a pattern or grid.
• the aperture or apertures may be entirely enclosed within the perimeter of the or each portion.
• one or more of the apertures may be in the form of a shape which is cut into the perimeter of the portion i.e. so that it is not enclosed by the perimeter, but itself forms part of the perimeter.
• the aperture may have a curved perimeter. It may be circular or elliptical. A curved perimeter is advantageous as it can make judging the shade easier for the human eye.
• the aperture may have an undulating perimeter, and the undulations may be such that the shape has multiple (2- dimensional) protrusions.
• the shape may be angular, such as star shaped.
• Visually interesting shapes such as undulating and star shapes provide visual stimulae for the consumer, to attract the consumer to do the testing and also providing visual stimulae during testing.
• the whiteness scale may have 3-20 portions, preferably 8-14 portions.
• a more complicated scale offers greater accuracy however excessively complicated scales will put off many consumers.
• a very simple scale increases the frequency of use of the device for first time users, and monitoring becomes more habitual.
• the scale may have less than 10 portions. This is advantageous for whiteness guides focussed on a restricted range of whiteness, as described above. This is the optimum range which provides portions which are easily visually distinguished by the consumer.
• the guide may be a planar member.
• planar it is meant less that 2mm thick, preferably less than 1 mm. This has the advantage that the surface carrying the scale is not distanced (by thickness) from the fabric substrate during measuring, which allows for more accurate comparisons.
• the guide is sufficiently flexible so it can flex to lie against a flexible substrate such as fabric. This has the advantage that the guide can be easily flexed to conform to the shape of a garment to carry out the whiteness comparison .
• the whiteness guide may be provided with the packaging, unattached and loose inside. This has the advantage that the guide is quickly obtained on opening the package.
• the whiteness guide may be wrapped in packaging to protect it from the washing composition, so that when it is initially retrieved from the pack and used, it is not contaminated with the washing composition which could then transfer on to the fabric during whiteness measuring.
• the guide may be integral with the packaging, e.g. printed on the side of the pack. This reduces packaging material, prevents the guide being accidentally lost and also the consumer is reminded to use the guide each time they dose from the pack.
• the scale may be initially integral with a part of the packaging but detachable there from e.g by cutting or by the use of weakened linkages such as one or more areas/lines of perforations, thinning etc.
• the integral shading guide may be internal or external of the pack.
• the guide may comprise an extension of the package wall or flap, so that removal of the guide by the consumer for use, does not comprise the pack structure.
• the shading guide may be provided adjacent or as part of a closure system which must be opened by the consumer to gain initial access. This draws the device to the consumer's attention and reduces the likelihood that it becomes lost as might happen in the case of loose packed guides.
• the closure mechanism might incorporate one or more seals which are torn opened on first opening.
• the guide may be adhered or adjacent to one or more of such seals.
• the guide may be at least partially enclosed in such recesses so that on opening the guide is revealed to the consumer.
• the invention provides a method of consumer-measuring of the whiteness of a fabric, the method including the step of comparing the fabric with a scale of whiteness of the first aspect of the invention including any optional, advantageous features as described above.
• the step of comparing may take place after washing with a laundry composition. Alternatively or additionally, it may also take place before washing. This allows the consumer to evaluate the efficacy of the washing process to improve whiteness.
• the step of comparing may take place before and/or after consecutive washes, for evaluation of the progressive improvement in whiteness of a particular washing composition.
• the guide can confirm the maintenance of whiteness due to a particular washing composition.
• the invention also allows the consumer to compare the different washing compositions or brands of compositions or other conditions such as temperature of the wash.
• the step of comparing may take place after other events which affect washing, for instance drying of washed fabrics outside, in sunlight etc.
• the invention provides a package containing a laundry composition in combination with a fabric whiteness guide of the first aspect, including any optional advantageous features as described above, and preferably together with instructions for use of said fabric whiteness guide to measure the whiteness of a fabric according to the method of the second aspect including any optional, advantageous features as described above.
• a whiteness guide together with the washing powder enables the consumer to effectively monitor the effectiveness of the powder and appreciate the benefit of whiteness agents added to the washing powder. Thus the consumer is given more control over the evaluation of different products and different washing and also drying conditions .
• the guide may be perfumed, and the perfume of the guide may be the same as or correspond with the perfume of the laundry composition .
• the detergent powder may contain an agent for improving or maintaining whiteness.
• the agent may comprise one or more dyes for increasing perceived whiteness.
• the dye, or dyes together has/have a peak absorption wavelength on the substrate fabric of 540 nm to 650 nm, and further preferably from 570 nm to 630 nm.
• Dyes that are substantive to fabrics may be used.
• the dyes may be a direct dye so as to be substantive to cotton or they may be disperse and solvent dyes which are substantive to synthetic fibres e.g., polyester and nylon.
• the composition may contain a mixture of dye so as to be substantive to both fibres.
• the laundry composition may contain predominately anionic surfactants.
• dyes containing acid groups are preferred.
• dyes containing basic groups are preferred. This is to prevent precipitation between the dye and surfactant.
• Suitable dyes for use in products containing predominately anionic surfactants include those listed in the Colour Index as Direct Violet Dyes Direct Blue dyes, Acid Blue and Acid Violet dyes.
• Dyes which may be metabolised to carcinogenic amines should not be used.
• dyes which when reduced release benzidene, 3, 3' -dimethoxybenzidene, 3, 3' -dimethybenzidene or 3, 3' -dichlorobenzidene should not be used.
• the laundry composition may contain predominately cationic surfactants.
• Suitable dyes here include those listed in the Colour Index as Basic Blue and Basic Violet Dyes.
• the dyes may comprise one or more hydrophobic dyes selected from benzodifuranes, methine, triphenylmethanes, napthalimides, pyrazole, napthoquinone, anthraquinone and mono-azo or di-azo dyes.
• Hydrophobic dyes are dyes which do not contain any charged water solubilising group. Hydrophobic dyes may be selected from the groups of disperse and solvent dyes. Blue and violet anthraquinone and mono-azo dye are preferred.
• Preferred dyes include solvent violet 13, disperse violet 27 disperse violet 26, disperse violet 28, disperse violet 63 and disperse violet 77
• the shading dye(s) may be a direct violet dye. These are particularly useful for for cotton containing fabrics Preferred are dyes are selected from the group comprising bis-azo direct violet dyes of the formula:
• the A ring is preferably substituted by a methyl and methoxy group at the positions indicated by arrows, the A ring may also be a naphthyl ring, the Y group is a phenyl or naphthyl ring, which may be substituted by sulphonate groups and may be mono or disubstituted by methyl groups .
• the shading dye(s) may comprise the dyes direct violet 7, direct violet 9, direct violet 11, direct violet 26, direct violet 31, direct violet 35, direct violet 40, direct violet 41, direct violet 51, and direct violet 99.
• Cu containing direct dyes such as direct violet 66 may also be used.
• the shading dye(s) may comprise acid dyes for shading cotton and may be selected from acid blue 98, acid violet 17, acid violet 50, acid black 1, acid red 51, acid red 17 acid blue 29.
• One preferred acid shading dye is acid blue 98.
• the shading dye may comprise a photobleach covalently linked to another blue or violet chromophore.
• the shading dye may comprise a reactive dye covalently linked to a polymer or a solid particle.
• the shading dye may comprise a dye adsorbed onto a solid particle, such as a clay.
• the shading dye is supplied in a liquid form.
• the level of dye in the laundry composition may be in the range from 0.000001 wt % to 0.01 wt % preferably in the range from 0.0001 to 0.01, and preferably 0.0002 to 0.005 wt%.
• the composition may comprise a fluorescent agent (optical brightener) .
• fluorescent agents are available commercially.
• the fluorescent agent may be supplied and used in the form of their alkali metal salts, for example, the sodium salts.
• the total amount of the fluorescent agent or agents used in the composition may be generally from 0.005 to 2 wt %, preferably 0.01 to 0.1 wt %.
• Preferred classes of fluorescer are: Di-styryl biphenyl compounds, e.g. Tinopal (Trade Mark) CBS-X, Di-amine stilbene di-sulphonic acid compounds, e.g. Tinopal DMS pure Xtra and Blankophor (Trade Mark) HRH, and Pyrazoline compounds, e.g. Blankophor SN.
• Di-styryl biphenyl compounds e.g. Tinopal (Trade Mark) CBS-X
• Di-amine stilbene di-sulphonic acid compounds e.g. Tinopal DMS pure Xtra and Blankophor (Trade Mark) HRH
• Pyrazoline compounds e.g. Blankophor SN.
• Preferred fluorescers are: sodium 2 (4-styryl-3-sulfophenyl) -2H-napthol [ 1, 2-d] trazole, disodium 4, 4 ' -bis ⁇ [ (4-anilino-6- (N methyl-N-2 hydroxyethyl) amino 1, 3, 5-triazin-2-yl) ] amino ⁇ stilbene-2-2 ' disulfonate, disodium 4,4'-bis ⁇ [ (4-anilino-6-morpholino-l, 3, 5-triazin-2- yl)] amino ⁇ stilbene-2-2' disulfonate, and disodium 4,4'- bis (2-sulfoslyryl) biphenyl .
• the laundry composition and whiteness guide may include a common shading dye or fluorescer, as described above.
• the present invention relates to compositions which are used to treat laundry items such as clothes.
• Such compositions are preferably laundry detergent compositions used for washing (especially particulate detergents, liquid detergents, laundry bars, pastes, gels or tablets) , laundry fabric conditioners used for softening fabrics, pre- treatment products, post-treatment products, tumble dryer products, ironing products etc.
• laundry treatment products which are applied in an aqueous environment .
• Figure 1 shows a packaged laundry composition according to embodiments of the invention where the package is a carton
• Figure 2 shows a packaged laundry composition according to embodiments of the invention where the package is a flexible bag; and Figure 3 shows a whiteness guide with apertures according to further embodiments of the invention including a loose or removable whiteness guide.
• FIG. 1 a paperboard carton 1 is shown, having scale 3 printed thereon.
• the container is preferably formed from paperboard or cardboard, but may include layers of metal or plastic materials for barrier purposes, etc.
• the scale consists of five 3 x 3cm 2 square portions, numbered 1,2,3,4,5 from left to right.
• the portions have the following LAB values measured using a reflectometer with UV included:
• the carton contains granular laundry composition A or B or C or D (as described below) .
• the carton is as described above, except that the scale consists of five 2 x 2cm 2 square portions.
• the boxes had the following L*,a*,b* values measured using a reflectometer with UV included:
• the carton contains lkg of composition A or B or C or D.
• the bag 5 has a whiteness scale printed onto the outside.
• the scale consists of five 2 x 2cm 2 square portions, numbered 1,2,3,4,5 from left to right. The portions have the following L*,a*,b* values measured using a reflectometer with UV included:
• the pack contains lkg of laundry composition A or or C or D.
• a further embodiment comprises the plastic pack as described above in reference to figure 2 except that the portions have the following LAB values measured using a reflectometer with UV included:
• the pack contains a laundry composition A or B or C or D.
• the above packages are provided with whiteness scales printed onto a cardboard strip.
• the strip is provided loose within or removable from the package so that it can be retrieved on first opening by the consumer.
• the portions may be 3 x 3 cm.
• the above cardboard strip 7 is 20 cm long and 6 cm wide. At the top of the card 7 in a space 2 cm long and the width of the card, a tradename is printed (not shown) . The rest of the card is equally divided into boxes of 3 x 3 cm, so that there are 12 boxes in total. The whiteness of the boxes are as follows:
• a circular hole 11 of lcm radius is cut into the centre of each portion.
• the circular hole 11 allows the consumer to view the fabric within an window surrounded by an area of the whiteness shade of the scale.
• the size of the hole 11 relative to the size of the portion is selected so that there is sufficient area of the whiteness shade to enable quick, accurate matching of the fabric with the whiteness shade.
• the portions are arranged in a single row. In a further embodiment, the portions are in two rows (shown at dotted line B) .
• NI (7EO) refers to R- (OCH 2 CH 2 ) n OH, where R is an alkyl chain of C12 to C15, and n is 7.
• the formulations are prepared by adding direct violet 9, direct violet 99 and the Sulfonated Zn Pthalocyanine photobleach into the slurry which is then spray dried.
• the dyes and photobleach may be added via post-dosed MgSO 4 granules.
• the solvent violet 13 was dissolved in non-ionic surfactant (7EO) and granulated onto zeolite, to give a granule containing 0.2wt% dye. This was post-dosed to the formulation . It is of course to be understood that the invention is not intended to be restricted to the details of the above embodiment which are described by way of example only.

Priority Applications (4)

Applications Claiming Priority (4)

Publications (1)

Family

ID=39009649

Family Applications (1)

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Cited By (3)

Citations (4)

• 2007
  • 2007-11-07 WO PCT/EP2007/061974 patent/WO2008064978A1/en active Application Filing
  • 2007-11-07 DE DE602007011978T patent/DE602007011978D1/de active Active
  • 2007-11-07 PL PL386476A patent/PL386476A1/pl not_active Application Discontinuation
  • 2007-11-07 PL PL07822288T patent/PL2097326T3/pl unknown
  • 2007-11-07 AT AT07822288T patent/ATE495111T1/de not_active IP Right Cessation
  • 2007-11-07 EP EP07822288A patent/EP2097326B1/en not_active Revoked
  • 2007-11-30 AR ARP070105343A patent/AR064064A1/es not_active Application Discontinuation
  • 2007-11-30 CL CL200703462A patent/CL2007003462A1/es unknown

Patent Citations (4)

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