WO2008029297A2 - Mécanisme d'inertion de publicités selon l'équipement des locaux d'un client pour des réseaux reposant sur le protocole internet - Google Patents

Mécanisme d'inertion de publicités selon l'équipement des locaux d'un client pour des réseaux reposant sur le protocole internet Download PDF

Info

Publication number
WO2008029297A2
WO2008029297A2 PCT/IB2007/003917 IB2007003917W WO2008029297A2 WO 2008029297 A2 WO2008029297 A2 WO 2008029297A2 IB 2007003917 W IB2007003917 W IB 2007003917W WO 2008029297 A2 WO2008029297 A2 WO 2008029297A2
Authority
WO
WIPO (PCT)
Prior art keywords
advertisement
user
customer premises
premises equipment
advertisements
Prior art date
Application number
PCT/IB2007/003917
Other languages
English (en)
Other versions
WO2008029297A3 (fr
Inventor
Gino Dion
Sean Gordon Higgins
Alistair Parker
Tim Barrett
Original Assignee
Alcatel Lucent
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Alcatel Lucent filed Critical Alcatel Lucent
Publication of WO2008029297A2 publication Critical patent/WO2008029297A2/fr
Publication of WO2008029297A3 publication Critical patent/WO2008029297A3/fr

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
    • H04N21/4755—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data for defining user preferences, e.g. favourite actors or genre
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L65/00—Network arrangements, protocols or services for supporting real-time applications in data packet communication
    • H04L65/10—Architectures or entities
    • H04L65/1059—End-user terminal functionalities specially adapted for real-time communication
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L65/00—Network arrangements, protocols or services for supporting real-time applications in data packet communication
    • H04L65/60—Network streaming of media packets
    • H04L65/70—Media network packetisation
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L65/00—Network arrangements, protocols or services for supporting real-time applications in data packet communication
    • H04L65/60—Network streaming of media packets
    • H04L65/75—Media network packet handling
    • H04L65/764—Media network packet handling at the destination 
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/2866—Architectures; Arrangements
    • H04L67/30—Profiles
    • H04L67/306—User profiles
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234—Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs
    • H04N21/23424—Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/433—Content storage operation, e.g. storage operation in response to a pause request, caching operations
    • H04N21/4331—Caching operations, e.g. of an advertisement for later insertion during playback
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/433—Content storage operation, e.g. storage operation in response to a pause request, caching operations
    • H04N21/4335—Housekeeping operations, e.g. prioritizing content for deletion because of storage space restrictions
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/44—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream, rendering scenes according to MPEG-4 scene graphs
    • H04N21/44016—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream, rendering scenes according to MPEG-4 scene graphs involving splicing one content stream with another content stream, e.g. for substituting a video clip
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44213—Monitoring of end-user related data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/4508—Management of client data or end-user data
    • H04N21/4532—Management of client data or end-user data involving end-user characteristics, e.g. viewer profile, preferences
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/63—Control signaling related to video distribution between client, server and network components; Network processes for video distribution between server and clients or between remote clients, e.g. transmitting basic layer and enhancement layers over different transmission paths, setting up a peer-to-peer communication via Internet between remote STB's; Communication protocols; Addressing
    • H04N21/643—Communication protocols
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/65—Transmission of management data between client and server
    • H04N21/654—Transmission by server directed to the client
    • H04N21/6543—Transmission by server directed to the client for forcing some client operations, e.g. recording
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/65—Transmission of management data between client and server
    • H04N21/658—Transmission by the client directed to the server
    • H04N21/6582—Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data

Landscapes

  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Databases & Information Systems (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Accounting & Taxation (AREA)
  • Strategic Management (AREA)
  • Theoretical Computer Science (AREA)
  • Human Computer Interaction (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Health & Medical Sciences (AREA)
  • General Health & Medical Sciences (AREA)
  • Social Psychology (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

L'invention concerne un système, un procédé et un support lisible par ordinateur pour un mécanisme d'insertion de publicités reposant sur l'équipement des locaux d'un client pour des réseaux basés sur le protocole Internet, lesquels comprennent le stockage de publicités dans l'équipement des locaux du client, la détection d'un signal d'introduction de publicités dans un flux de données, et le multiplexage des publicités stockées dans le flux de données lors de la détection du signal d'insertion de publicités.
PCT/IB2007/003917 2006-04-12 2007-04-12 Mécanisme d'inertion de publicités selon l'équipement des locaux d'un client pour des réseaux reposant sur le protocole internet WO2008029297A2 (fr)

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US74469806P 2006-04-12 2006-04-12
US60/744,698 2006-04-12
US11/555,494 2006-11-01
US11/555,494 US20070240602A1 (en) 2006-04-12 2006-11-01 Customer premises equipment based advertisement insertion mechanism for internet protocol based networks

Publications (2)

Publication Number Publication Date
WO2008029297A2 true WO2008029297A2 (fr) 2008-03-13
WO2008029297A3 WO2008029297A3 (fr) 2008-09-04

Family

ID=38603618

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/IB2007/003917 WO2008029297A2 (fr) 2006-04-12 2007-04-12 Mécanisme d'inertion de publicités selon l'équipement des locaux d'un client pour des réseaux reposant sur le protocole internet

Country Status (2)

Country Link
US (1) US20070240602A1 (fr)
WO (1) WO2008029297A2 (fr)

Families Citing this family (11)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20090254586A1 (en) * 2008-04-03 2009-10-08 Microsoft Corporation Updated Bookmark Associations
US8635640B2 (en) * 2008-12-24 2014-01-21 At&T Intellectual Property I, Lp System, method and computer program product for verifying triggers in a video data stream
US9521437B2 (en) * 2009-06-17 2016-12-13 Google Technology Holdings LLC Insertion of recorded secondary digital video content during playback of primary digital video content
EP2481217A4 (fr) * 2009-09-26 2014-02-19 Disternet Technology Inc Système et procédé de calcul informatisé en micronuage
CN101982974B (zh) * 2010-11-22 2012-06-13 天柏宽带网络科技（北京）有限公司 一种视频点播系统中的广告插播方法和装置
US20140025498A1 (en) * 2012-07-18 2014-01-23 Aitico Oy Method for providing content
US9100719B2 (en) * 2012-12-03 2015-08-04 Brightcove, Inc. Advertising processing engine service
US9560404B2 (en) 2014-09-10 2017-01-31 Ericsson Ab Advertisement targeting scheme in a multicast ABR environment based on ad caching
US9621927B2 (en) * 2015-03-11 2017-04-11 AdGorilla LLC Video advertising insertion using multiple processes
US10219032B2 (en) * 2016-02-25 2019-02-26 Arris Enterprises Llc Tuning Behavior Enhancement
US10681401B2 (en) 2018-09-04 2020-06-09 At&T Intellectual Property I, L.P. System and method for verifying presentation of an advertisement inserted in a video stream

Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO1993019427A1 (fr) * 1992-03-25 1993-09-30 Singer, Gerald Systeme de publicite interactive pour terminaux en ligne
WO1999052285A1 (fr) * 1998-04-03 1999-10-14 Discovery Communications, Inc. Annonce publicitaire ciblee utilisant des systemes de diffusion televisuels
WO2000064165A1 (fr) * 1999-04-20 2000-10-26 Expanse Networks, Inc. Systeme de gestion des publicites destine a des flux de signaux video numeriques
US20020073084A1 (en) * 2000-12-11 2002-06-13 Kauffman Marc W. Seamless arbitrary data insertion for streaming media
WO2003093965A1 (fr) * 2002-05-03 2003-11-13 Aol Time Warner Interactive Video Group, Inc. Stockage, extraction et gestion utilisant des messages de segmentation
US20060075449A1 (en) * 2004-09-24 2006-04-06 Cisco Technology, Inc. Distributed architecture for digital program insertion in video streams delivered over packet networks

Family Cites Families (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20020087973A1 (en) * 2000-12-28 2002-07-04 Hamilton Jeffrey S. Inserting local signals during MPEG channel changes
US7653923B2 (en) * 2000-02-18 2010-01-26 Prime Research Alliance E, Inc. Scheduling and presenting IPG ads in conjunction with programming ads in a television environment
US20020123928A1 (en) * 2001-01-11 2002-09-05 Eldering Charles A. Targeting ads to subscribers based on privacy-protected subscriber profiles
US8495679B2 (en) * 2000-06-30 2013-07-23 Thomson Licensing Method and apparatus for delivery of television programs and targeted de-coupled advertising
US8312504B2 (en) * 2002-05-03 2012-11-13 Time Warner Cable LLC Program storage, retrieval and management based on segmentation messages

Patent Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO1993019427A1 (fr) * 1992-03-25 1993-09-30 Singer, Gerald Systeme de publicite interactive pour terminaux en ligne
WO1999052285A1 (fr) * 1998-04-03 1999-10-14 Discovery Communications, Inc. Annonce publicitaire ciblee utilisant des systemes de diffusion televisuels
WO2000064165A1 (fr) * 1999-04-20 2000-10-26 Expanse Networks, Inc. Systeme de gestion des publicites destine a des flux de signaux video numeriques
US20020073084A1 (en) * 2000-12-11 2002-06-13 Kauffman Marc W. Seamless arbitrary data insertion for streaming media
WO2003093965A1 (fr) * 2002-05-03 2003-11-13 Aol Time Warner Interactive Video Group, Inc. Stockage, extraction et gestion utilisant des messages de segmentation
US20060075449A1 (en) * 2004-09-24 2006-04-06 Cisco Technology, Inc. Distributed architecture for digital program insertion in video streams delivered over packet networks

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
HEARTY P J: "Carriage of digital video and other services by cable in North America" PROCEEDINGS OF THE IEEE IEEE USA, vol. 94, no. 1, January 2006 (2006-01), pages 148-157, XP002487765 ISSN: 0018-9219 *

Also Published As

Publication number Publication date
US20070240602A1 (en) 2007-10-18
WO2008029297A3 (fr) 2008-09-04

Similar Documents

Publication Publication Date Title
US20070240602A1 (en) Customer premises equipment based advertisement insertion mechanism for internet protocol based networks
US10231031B1 (en) Queue based advertisement scheduling and sales
JP4858972B2 (ja) 放送番組において広告を識別しかつ挿入するためのシステムおよび方法
US20190158906A1 (en) Apparatus and methods for recording a media stream
US20190370825A1 (en) Messaging service for providing updates for multimedia content of a live event delivered over the internet
CN101009812B (zh) 基于网络的即时回放和时移重放
EP3028433B1 (fr) Évitement de saut d'annonces publicitaires dans des systèmes à débit binaire adaptatif
US7734579B2 (en) Processing program content material
US8544048B2 (en) System for content delivery
US7818775B2 (en) System and method for recording and time-shifting programming in a television distribution system with limited content retention
US9154824B2 (en) System for content delivery
US20090300673A1 (en) Peer- to- peer set-top box system
US20090063681A1 (en) Systems and methods for distributing video on demand
US20080301746A1 (en) Programming content reconstruction in a content delivery system
US20070061831A1 (en) IPTV channel usage and video delivery path monitoring architecture
KR20140011400A (ko) 디지털 미디어 레코더 기반 광고
WO2002019581A1 (fr) Annonce ciblee stockee dans un boitier de decodage
US9307205B2 (en) System and method for utilizing a secured service provider memory
KR101136594B1 (ko) 방송 프로그램상의 광고 삽입 및 식별 방법 및 시스템
US8185926B1 (en) System and method for providing media stream related applications
US20040128690A1 (en) Apparatus, method and a computer readable medium for providing interactive services
GB2399250A (en) System and method for identification and insertion of advertising in broadcast programmes
WO2009038829A2 (fr) Restauration de contenu de programmation dans un système de distribution de contenu
US10893338B1 (en) Method for unified ad delivery to consumer devices within service provider networks
CA2306524A1 (fr) Systeme et methode de visualisation amelioree de signaux multimedias diffuses en continu

Legal Events

Date Code Title Description
NENP Non-entry into the national phase

Ref country code: DE

121 Ep: the epo has been informed by wipo that ep was designated in this application

Ref document number: 07849023

Country of ref document: EP

Kind code of ref document: A2

122 Ep: pct application non-entry in european phase

Ref document number: 07849023

Country of ref document: EP

Kind code of ref document: A2