WO2007147504A1

WO2007147504A1 - Goods separating bar and system consisting of such a bar and an advertising medium

Info

Publication number: WO2007147504A1
Application number: PCT/EP2007/005163
Authority: WO
Inventors: Martin Lepp; Alexander Kammerer; Klaus Kammerer
Original assignee: Geko Gmbh Gesteuerte Kommunikation
Priority date: 2006-06-23
Filing date: 2007-06-12
Publication date: 2007-12-27
Also published as: AT10077U1; DE202006009969U1

Abstract

The invention relates to a goods separating bar (3) in the form of a profiled hollow body (15), at least one front end (9A, 9B) of said bar being provided with a front opening. According to the invention, the profiled hollow body comprises an opening for receiving an advertising medium (5), part of the advertising medium protruding out of the opening outside the profiled hollow body, and a retaining means is formed inside the profiled hollow body in order to prevent the protruding advertising medium from being removed and/or displaced. The profiled hollow body comprises at least one profiled projection extending from an edge of the advertising medium opening inside the profiled hollow body.

Description

PRODUCT ROD AND SYSTEM FROM A TRACK WITH A PROMOTER

The invention relates to a product separation rod in the form of a hollow profile body with a front opening arranged on at least one front end. The invention also relates to a system of a product separation rod with an advertising medium.

Warentrennstäbe and systems for separation of goods of the type mentioned are used in particular for circulation on tapes at cash registers application. You have a considerable advertising potential.

A product separation rod of the type mentioned is known from German Utility Model G 92 02 893.4. There, a product separation rod in the form of a transparent hollow body is described, in which an advertising medium is added or used in the exhibits and which has frontal closures. By the complete inclusion of the exhibition object or advertising medium, the same is well protected and yet visible. The product separation rod consists in particular of acrylic glass. It can be polygonal or rounded. The caps protrude to form support surfaces for improved stability. The hollow body is formed from shell bodies, which are interconnected.

In the German utility model DE 200 05 036 Ul a product separation rod in the form of a transparent hollow body is disclosed, which has a dense cavity for receiving a liquid and for receiving ornamental elements in the form of floating, floating or sinking bodies. The dense cavity completely absorbs the decorative elements and the liquid.

German Utility Model DE 298 21 954 U1 discloses a product separation rod with a transparent tube for receiving an advertising medium, wherein two closure caps are provided for closing the tube at both ends. A cap is secured to a locking connection with the pipe. For this purpose, the closure cap made of soft material and has a latching nose for engagement in a recess of the tube. As a result, a release of the cap from the tube is avoided. The profile is triangular in shape and designed to receive a paper advertising medium, which is prevented from slipping out of the tube by the closure elements.

All known systems provide for a complete inclusion of an advertising medium in the product separation rod. While this basically simplifies the manageability of the system for item separation, it nevertheless still makes limited use of the advertising effectiveness of the system. In particular, the advertising space available via a product separation rod is limited to the outer surface of the product separation rod.

EP 1 206 036 A1 discloses a ticket tape divider which consists of a flat sheet of polypropylene or other suitable materials which can be folded at fold lines into a fold construct having a base side and two further sides, with an additional weight attached to the base side , around to give the Kassenbandteiler sufficient stability. In this case, one of the pages continuing tab can be pulled through a slot on the ridge line of the Faltkonstrukts and printed with representations.

US 2 449 911 also discloses a ticket tape divider which can be folded from a flat sheet into a fold construct at fold lines and which, when folded on a ridge line, has an elongated opening into which a billboard can be inserted between two parallel ones from a base side the Faltkonstrukts rising ridges, is fixed in the interior of the Faltkonstrukts with an adhesive.

The aforementioned Faltkonstrukte prove to be less stable overall and have an even better or cumbersome attachment of a tab or billboard.

It would be desirable to increase the advertising effectiveness of the merchandise separation system and increase the billboard space available through the merchandise divider.

At this point, the invention begins, the object of which is to provide a device with which the advertising effectiveness of a system for separating goods and adjustable by a product separation bar advertising space is advantageously increased, while still ensuring sufficient manageability of the product separation rod and system should stay. - A -

Regarding the device, the object is achieved by the invention by means of a product separation rod of the type mentioned, according to the invention the hollow profile body has an advertising opening for receiving a werbewirksa- part of the advertising opening in the outer space of the hollow profile body protruding advertising medium and in the interior of the hollow profile body Retention means is arranged, that of a removal and / or displacement, ie especially slipping out or any other unwanted change, counteracts the outstanding advertising medium. According to the invention, the profile hollow body has at least one profile projection extending from an edge of the advertising opening into the interior of the hollow profile body.

The invention also relates to a system comprising a product separating bar with an advertising medium accommodated by the advertising opening and projecting outwardly from the advertising opening with an advertising part, which is blocked by the retaining means at a distance and / or displacement, i. is prevented in particular slipping out or any other unwanted change of the advertising medium relative to the goods separation rod.

The invention is based on the consideration that a system for separating goods in the previously known form can be improved with regard to its advertising effectiveness without unreasonably restricting the handling of the product separation rod or of the system. For this purpose, the invention has recognized that it is advantageous to provide a profile hollow body of the product separation rod - in contrast to previously known completely closed training - with an advertising opening. The advertising opening serves to accommodate a with an advertising effective part of the advertising opening in the outer space of the hollow profile body outstanding advertising medium. As a result, the product separation rod offers the possibility of arranging an advertising medium which protrudes from the product separation rod and, in particular, can be provided in a multiform manner and with further effect elements. As a result, the advertising effectiveness of the advertising medium is increased in itself and beyond the Asked with the product separation rod advertising space. In addition, the invention has recognized that the protruding advertising medium can be advantageously secured against removal and / or displacement from the hollow profile body. For this purpose, in the interior of the hollow profile body, in particular on the hollow profile body and / or a closure cap, a retaining means is provided, which counteracts removal and / or displacement of the outstanding advertising medium.

Accordingly, the system provides on the product separation rod a advertising medium received through the advertising opening and protruding into the exterior space of the hollow profile body with a promotional part from the advertising opening, which is prevented from slipping out by the retention means.

It is advantageous that the outstanding advertising medium can be easily inserted from above through the advertising opening in the interior of the hollow profile body and thus easily replaceable - either this can also be done from the side, preferably after at least one arranged at an end face end opening open or especially after removing the cap is open. Another advantage is that the system is suitable for receiving a further advertising medium in the interior of the hollow profile body, so that various possibilities of combining the outstanding advertising medium and arranged in the interior of the profile hollow body advertising medium arise.

Advantageous developments of the invention can be found in the dependent claims and specify in particular advantageous ways to realize the above-described concept within the scope of the problem and with regard to further advantages.

Preferably, the advertising opening extends slit-shaped along the longitudinal axis of the hollow profile body. This allows in particular the introduction of areally formed and inherent stability having advertising media, such as films, boxes, cardboard or other plate-like elements that can be printed in particular. A particularly good utilization of the hollow profile body is achieved when the advertising opening extends along the entire length of the hollow profile body. The arrangement of the advertising opening along the profile edge of the hollow profile body has proved to be particularly advantageous. In this case, the advertising medium protrudes practically from a profile edge of the hollow profile body.

Preferably, the retaining means is completely or partially formed on the hollow profile body. It can thus be formed in a particularly simple manner, for example by means of an injection molding process or other manufacturing method for the hollow profile body as part of the profile. Particularly advantageously, the retaining means may be formed in the form of at least the profile projection extending from an edge of the advertising opening into the interior of the hollow profile body. In still to be explained Way this allows the formation of the advertising medium such that it engages the profile projection, for example, at least partially, for example, by a folded over at a fold tab of the advertising medium. When trying to pull the media out of the hollow profile body, this tab engages behind the profile projection, which counteracts the removal and / or displacement of the outstanding advertising medium. A profile projection in the form of a profile web has proven to be particularly suitable, since the length over which the tongue engages behind the profile projection is increased.

In particular, the profile projection extends from a profile edge into the interior of the hollow profile body. This proves to be advantageous, in particular in the case of a slot-shaped advertising opening formed along the profile edge of the hollow profile body. In this case, the profile projection extends from an edge of the advertising opening formed on the profile edge. This represents a particularly easy to manufacture profile shape, which is at the same time shapely, functional and easy to handle.

According to a further particularly preferred development, the edge of the advertising opening can be designed to exert a clamping effect on the advertising medium. In a particularly preferred manner may be provided that two profile projections are arranged opposite one another, preferably pressed against each other under tension. In this way, due to the clamping action of an advertising carrier arranged between the profile projections, it is already possible to prevent an advertising medium from being removed from the hollow profile body or slip. Both these and the aforementioned development allow a particularly advantageous embodiment of the restraint means without additional measures are necessary. Nevertheless, it is ensured that the advertising medium is easily replaceable. Likewise, the hollow profile body is stable and can be produced in a simple manner, for example, from a rigid material, in particular a plastic, preferably a transparent plastic, such as acrylic or the like.

In a further preferred refinement, the profile projection can be formed as a surface continuation of a wall of the profile hollow body which is deflected into the interior space, preferably roundly deflected. This profile body has proven to be particularly advantageous to produce. In order to realize a clamping effect in a particularly preferred manner is provided in particular that the profile projection has a curved toward the advertising opening surface. In particular, a surface of the profile projection may have an extremal line, which is arranged further in the advertising opening, as an end side of the profile projection and / or a profile edge of the profile hollow body or deflection line of the profile projection. In other words, an extremal line designed, for example, as part of a curvature ensures the clamping position in relation to an advertising medium, which is advantageously clamped between two such extremal lines of two profile projections, which are arranged opposite one another.

Preferably, such an advertising opening is open towards the front opening, which in turn has manufacturing advantages. In a particularly preferred manner, it is provided that the Profile hollow body with a removable cap is closed or closed to form the product separation rod.

According to a development, the retaining means may be formed completely or partially on the closure cap. In other words, the retaining means may comprise, for example, a first type of restraining means on the hollow profile body, in particular in the form of said profile projection, and / or comprise a second type of restraining means on the closure cap. In the case of a combination of the first type and the second type of restraining means, it has proved to be particularly advantageous that the second type of restraining means is formed in the form of a closure cap projection extending from an inner side of the closure cap into the interior of the profile hollow body.

According to a particularly preferred variant, a closure flap projection is designed for engagement in a recess of the advertising medium. This allows an advertising medium, for example, in the product separation rod from above or laterally projecting through the advertising opening, can be arranged in the profile hollow body and in the advertising opening, for example, clamped, held and at the same time by placing the cap a recess in the heat carrier with the closure flap projection into engagement is brought. This allows a particularly secure retention and locking of the advertising medium in the product separation rod. To remove the advertising media again, the cap is removed and the advertising media pulled or pushed out of the advertising opening. According to a further variant, the closure flap projection can flank the profile projection at least partially laterally and at a distance. As already described, this allows, for example, the hooking of a folded tab of the advertising medium behind the profile projection on the profile hollow body. In an attempt to remove the media from a product separation rod, the hooked under tension on the profile projection tab of the advertising would run the risk of being repaid. This would mean that the advertising medium could possibly - be removed - although under resistance - from the hollow profile body. The present development prevents the flap from being folded in the form of a closure cap projection extending from the inside of the closure cap into the interior of the profile hollow body, since the latter flanks the profile projection at least partially laterally and at a distance. In other words, the tab of the advertising medium would usually be arranged between the profile projection and the closure cap projection and a flip over the tab would additionally be prevented by the tab is pressed under tensile stress of the advertising against the cap projection and is held by this - a flip the tab is thus prevented.

Preferably, the closure cap projection is formed in the form of a trough-like projection which partially and spacedly surrounds the profile projection. As a result, advantageously not only the lateral part of a tab of the folded in the interior of the hollow profile body advertising medium, but also the fold at the kink are completely surrounded by the cap protrusion. For this purpose, in particular a cap protector in the form of two V-shaped down to each other arranged webs proved to be advantageous.

Preferably, the hollow profile body is transparent at least in some areas. This results in additional possibilities to install advertising-effective elements or advertising in the interior of the hollow profile body. In a particularly advantageous manner, the hollow profile body is transparent everywhere. In particular, it can be formed from a completely transparent material such as Plexiglas or another transparent plastic.

In a particularly preferred embodiment of the invention, the hollow profile body is double-walled. This results in the advantage that between the walls of the double wall, a further advertising medium can be arranged, which is suitably held and guided by the walls of the double wall. This allows a particularly neat and smooth fitting to the outer wall of the hollow profile body attachment of the other advertising medium.

It has proven to be particularly advantageous that the closure cap for fixing the same has on the hollow profile body a clamping strap. Preferably, this is attached to the closure cap such that the clamping lug protrudes into the interior of the hollow profile body. As a result, avoidable edges or applications are avoided on the outside of the hollow body. Rather, all fasteners are housed on the inside of the hollow profile body.

Preferably, the clamping lug has a latching nose, which is provided for engagement in a latching recess of the hollow profile body. see is. As a result, for example, the problem-free placement of the cap under bending pressing back of the clamping plate allows, pushed by further pushing the cap, the clamping plate in the interior of the hollow profile body and finally relaxed by snapping the locking lug in the detent recess. To guide the locking lug, in particular a concave depression or depression has proven to be advantageous, which increasingly deepened ramp-like in the direction of insertion.

In a further particularly preferred embodiment, the hollow profile body has a suitable sensually perceiving signal generator. In particular, an acoustic and / or optical signal transmitter has proven to be particularly effective. This makes it possible to equip the product separation rod with additional visual or visual effects, which increase the advertising effect, since the attention of a viewer is drawn in a particularly appealing manner on the goods separation rod.

Conveniently, the hollow profile body on a touch sensor, which is suitable for triggering a signal generator mentioned above. The touch sensor can advantageously be designed such that it activates a signal transmitter when the advertising medium touches it, for example through the hand of a customer at a cash register. For this purpose, the touch sensor is advantageously connected via an electrical operative connection with the signal generator. An energy supply of the signal generator is advantageously spared thereby and the viewer experiences a promotional effective surprise effect when touching the advertising medium and / or the hollow profile body. Preferably, the hollow profile body has means for center of gravity reduction. Even when the advertising medium protrudes far beyond the hollow profile body, the stability of the hollow profile body is thus ensured. In this case, it has proven to be particularly advantageous to have a near-floor weighting.

Further advantageous developments of the invention can be found in the dependent claims with regard to the system and specify in particular advantageous possibilities to realize the above-described concept within the scope of the problem as well as with regard to further advantages.

Particularly advantageous has been found that the bent tab side, in particular in tensile stress - as explained above - rests on the at least partially laterally spaced flanking cap projection.

Incidentally, an advertising medium may be expediently ergonomic. This considerably increases the operability of the system and can advantageously cause a customer at a checkout to touch the advertising medium, which can be used to trigger the additional effects explained above.

Within the scope of a particularly preferred development, the advertising medium has a three-dimensional advertising element. It has been found that the attachment of a three-dimensional advertising element - for example on a, as explained above formed two-dimensional, in particular plate-shaped or sheet-shaped, formed advertising medium looks very effective. This includes that the advertising medium can be formed in its projecting from the hollow profile body part, for example, as a relief or in other three-dimensional manner. The advertising effectiveness is considerably increased, but the production cost of such an advertising medium is still very low.

A touch sensor, in particular one of the above-mentioned type, can be arranged particularly advantageously on the advertising medium. An observer will thus usually trigger a signal generator mentioned above by touching the advertising medium. The advertising medium can be designed in a particularly advantageous manner, in order to attract the attention of a viewer. It has also been found that an electrical operative connection is particularly easy to attach to the advertising medium and can lead to a signal generator on the hollow profile body under suitable contact between advertising medium and hollow profile body.

In a particularly advantageous manner, in addition to the outstanding advertising medium, a further advertising medium can be completely mounted in the interior of the hollow profile body. In this context, in particular the above-described double-walled hollow profile body proves to be particularly advantageous. This has the advantage that, for example, provided for longer-term advertising further advertising medium is housed in the interior of the hollow profile body and a comparatively quickly interchangeable, outstanding advertising medium is additionally arranged in the advertising opening of the hollow profile body. In addition, diverse and effective combination options arise said outstanding advertising medium with said another advertising medium.

In an advantageous manner, the further advertising medium is mounted in the hollow profile body in such a way that it completely covers the part of the first, protruding advertising medium protruding into the interior of the hollow profile body. This has the advantage that the protruding into the interior of the hollow profile body part of the first advertising medium can remain unprinted and in particular functionally designed to form the fold and the tab. An advantageous advertising effect is achieved instead by the further completely arranged in the profile hollow body advertising medium.

According to a particularly preferred further development of the invention, the retaining means can be formed completely or partially on another advertising medium. In other words, in addition to the above-mentioned first and second type of restraint means, the further advertising medium can also have a third type of restraining means which is suitable for retaining the advertising medium projecting from the hollow profile body. For example, the further in the hollow profile body arranged advertising medium may have a corresponding projection, behind which the tab of the first projecting from the hollow profile body advertising medium can hook.

In addition, there is advantageously the possibility to form a retaining means by the formation of the first protruding from the hollow profile body advertising medium - within the hollow profile body. Thus, as explained in more detail with reference to FIG. 17, the first one of FIG Profile hollow body outstanding advertising medium expand in the interior of the hollow profile body and have a largely stable frame construction. By widening is advantageously prevented that the advertising medium is removed by a slot-shaped advertising opening from the hollow profile body.

Embodiments of the invention will now be described below with reference to the drawing. This is not necessarily to illustrate the embodiments to scale, but the drawing, where appropriate for explanation, executed in a schematized and / or slightly distorted form. With regard to additions to the teachings directly recognizable from the drawing, reference is made to the relevant prior art. It should be understood that various modifications and changes in form and detail may be made in one embodiment without departing from the general spirit of the invention. The disclosed in the description, in the drawing and in the claims features of the invention may be essential both individually and in any combination for the development of the invention. In addition, all combinations of at least two of the features disclosed in the description, the drawings and / or the claims fall within the scope of the invention. The general idea of the invention is not limited to the exact form or detail of the preferred embodiment shown and described below or limited to an article that would be limited in comparison with the subject matter claimed in the claims. For the given design ranges, values within the stated limits should also be disclosed as limit values and be arbitrarily usable and claimable. For a better understanding of the invention, a preferred embodiment of the invention will now be explained with reference to the figures of the drawing using the example of a goods separation rod for a goods conveyor belt at a checkout, for example a supermarket. The drawing shows in:

1 shows a system of a product separation rod and a - first - outstanding advertising medium and a - second - housed in the interior of the hollow profile body advertising in a perspective view;

Fig. 2 is a schematic illustration of the system in Fig. 1;

3 shows a first embodiment of a

Warentrennstabs in the form of a hollow profile body for the system of Fig. 1;

4 shows a further embodiment of a product separation rod in the form of a hollow profile body for a system of FIG. 1;

5: a perspective view of the insertion process of the first, outstanding

Advertising medium in the product separation rod of Fig. 3;

Fig. 6: in the wake of Figure 5, the state with imported first, outstanding advertising medium. FIG. 7: following the introduction of FIG. 6, the insertion process of a second second advertising medium completely received in the hollow profile body; FIG.

FIG. 8: in the course of FIG. 7, the placement process of the end-side closure caps; FIG.

Fig. 9: in the wake of Fig. 9, the system - as in

1 - in the fully assembled state,

Fig. 9a: a detail of Fig. 9;

Fig. 10a, Fig. 10b: a possible procedure for opening the system of Fig. 9;

Fig. IIa,

FIG. IIb: a detail of the placement process of the closure caps according to FIG. 8; FIG.

Fig. 12 is a first cross-sectional view of the system in Fig. 9;

FIG. 13: a further cross-sectional view of the

System in Fig. 9;

14 shows a further embodiment of a system and a product separation rod in a cross-sectional view and a detailed representation for the attachment process of a closure cap; Fig. 15: a schematic representation of the im

Interior of the product separation rod of the system of Fig. 14 accommodated second advertising medium;

16 shows another embodiment of a system and a product separation rod with outstanding advertising medium /

17 is a cross-sectional view of the system of FIG

Fig. 16;

FIG. 18: a side view of the system of FIG. 16 with a schematic explanation of the functionality.

1 shows a system 1 for separating goods on a treadmill at a cash register of a supermarket. The system 1 has a goods separation rod 3 and an advertising carrier 5 attached to the product separation rod 3. In addition, a further advertising media 7 is completely accommodated in the product separation rod 3. The goods separation rod 3 is formed in the form of a hollow profile body 15, which at a first front end 9A has a front opening IIA, not shown, which is closed by a removable closure cap 10A. At a second front end 9B, in turn, an end opening IIB (not shown) is arranged, which is closed by a further detachable closure cap 10b.

In Fig. 2, view A, the system 1 is shown from the side. The - first - protruding from the hollow profile body Advertising media 5 is designed conspicuous and also has an ergonomic shape, which is relatively easily accessible even from above. In the present case, the outstanding advertising medium 5 has a decorative breakout 11. The first advertising medium 5 is shown in detail in view B of FIG. 2 together with a fold line 13. The second advertising medium 7 is shown in detail in view C of FIG. 2 together with fold lines 13. It can be seen that different advertising surfaces, in this case designated 2a, 2b, 2c, may be attached between the fold lines 13 on different sides.

Fig. 3 shows the product separation rod 3 in a perspective view. According to the invention, the product separation rod 3 is formed in the form of a hollow profile body 15 having an advertising opening 17. The advertising opening 17 extends in the present embodiment, slit-shaped along the longitudinal axis of the hollow profile body 15 over the entire length L thereof and is thereby guided along a profiled edge 19 of the hollow profile body 15. In the present case extends from the edge 23 of the advertising opening 17 in the interior 21 of the hollow profile body 15, a profile projection 25 in the form of a profile web -. the profile web extends from the profile edge 19 into the interior 21 of the hollow profile body 15.

As shown in FIG. 3, the profile web can be guided along one side of a profile edge 19 or, as shown in FIG. 4, two profile webs 25A, 25B can be guided along a profile edge 19. As also shown in FIG. 4, a tab 27 of the advertising medium 5 formed in the interior 21 of the profile hollow body 15 engages behind one of the profile webs 25A. The tab 27 is present formed by bending or bending of the advertising medium 5 along the fold line 13 shown in more detail in FIG. At this point, it can be seen that in the attempt to extract the advertising medium 5 in the direction of the symbolic arrow 29, the advertising medium 5 is hooked to the tab 27 by engaging behind the profile web 25A on this, so that the advertising media 5 against removal and / or Moving out of the advertising opening 17 is secured.

FIGS. 5 to 9 show the assembly of the goods separation system 1 as shown in FIG.

Fig. 5 shows the product separation rod 3 with yet to be explained latching troughs 31. The advertising medium 5 is bent with the fold line 13 tab 27 in the direction of the symbolic arrow 33 from the side, i. inserted from a front end 9A ago in the product separation rod 3. In this case, the tab 27 already engages behind a profile web 25 in the manner explained in FIG. 4.

Fig. 6 shows the advertising medium 5 in the fully inserted position.

FIG. 7 shows the insertion process of the second advertising medium 7 along the direction arranged by the symbolic arrow 33 from the front end 9A of the product separation rod 3.

FIG. 8 shows the product separation rod 3 with the second advertising medium 7 completely inserted, this being completely accommodated within the profile hollow body 15 of the product separation rod 3. In contrast, the first advertising medium 5 protrudes with an advertising effective part 35 from the advertising opening 17 in the Outside space 37 of the profile hollow body 3 out. In order to complete the system 1 for separating goods, end caps 10A, 10B are respectively pushed in the direction of the symbolic arrows 33 for closing one end opening IIA, IIB.

A closure cap 10A, 10B has on its inner side a closure cap projection 37 extending into the interior 21 of the profile hollow body 15, wherein the closure cap projection 37 is formed in the form of two webs 39A, 39B running down to one another in a V-shape. These support in a manner yet to be explained the retention function of the profile web 25, wherein they cooperate with the already explained tab 27 of the advertising medium 5.

A closure cap 10A, 10B also has on the inside of a boundary 41 - in this case on the respective upwardly directed limbs of the boundary 41 - a latching lug 43 which is provided for engagement in the already explained detent recess 31 of the product separation rod 3. The boundary 41 engages over the outer contour of the hollow profile body 15.

Fig. 9 shows the system 1 for separating goods, as already shown in Fig. 1. For better handling, the outer edges of a cap 10A, 10B are rounded and chamfered.

Fig. 9a shows the marked with a circle 45 detail of two adjacent openings 47, which are provided for releasing the cap 10A, 10B by a snap hook. As can be seen from Fig. 10A, the There snap-action hooks 49 shown in more detail with two teeth 51 associated with the openings 47 in the direction of the symbolic arrows 33 in the openings 47, as shown in Fig. 1OB, are introduced. In this way, by means of the lever effect which can be effected by the snap hook 49, a rim 41 of a closure cap 10A, 10OB can be lifted particularly lightly, so that a previously explained detent 43 is lifted out of a detent recess 31 of the profile hollow body 15 and then a closure cap 10A, 10B is easily removed Profile hollow body 15 can be deducted.

Fig. IIa and Fig. IIb show in a side view the placement of a closure cap 10A, 1OB in the direction of the symbolic arrow 33, similar to that already indicated in Fig. 8 - Fig. IIb shows that the boundary 41 engages over the outer contour of the hollow profile body 15.

FIGS. 12 and 13 show modifications of the illustrated embodiment. FIG. 12 shows a section through a modified system 1 for separating goods transversely to the longitudinal axis with a second second advertising carrier 7 already completely inserted in the interior 21 of the hollow profile body 15. In the modification shown in FIG. 12, a retaining means in the form of FIG inside curved webs 7A, 7B formed on the second advertising medium 7. These have essentially the same effect as the already explained profile webs 25, 25A, 25B. After insertion of a second advertising carrier (not shown in more detail), a tab 27 of the second advertising medium 5 -as shown in the preceding FIGS. 4 to 8-engage behind the webs 7A, 7B. Thus, the advertising medium 5 is secured against removal and / or moving from the advertising opening 17 in the present case. Similar to a flap projection 39A, 39B in Figs. 13 and 8, a flapper projection 38A, 38B shown in Fig. 12 may serve as another retaining means. As clearly shown in FIG. 13, a closure flap projection can be formed there in the form of two webs 39A, 39B running downwards in a V-shaped manner and extending from the inside of a closure flap 10A, 10B into the interior space 21 of the hollow profile body 15 extends. In this case, a closure flap projection 38A, 38B, 39A, 39B at least partially flanking laterally and spaced a retaining means - whether in the form of a profile web 25, 25A, 25B or in the form of the webs 7A, 7B. As can clearly be seen in FIG. 13, the webs 39A, 39B serve to prevent the tab 27 of the advertising medium 5 from being bent over even in the case of a tensile force acting in the direction of the symbolic arrow 29 - this being due to the fact that the bent tab 27 on the partially laterally spaced flanking flap flap projection in the form of the webs 39A, 39B is applied.

A further embodiment of a system 1 'for separating goods is shown in Fig. 14, in view A in section and in view B in a detail supervision. The system 1 'provides a modified goods separation rod 3', which is presently double-walled with a first wall 3 ¹ A and a second wall 3 ¹ B is executed. In addition, a cap 10 'A, 10' B is modified. Moreover, the same reference numerals have been used for the other largely identical features. In the present case, the second advertising carrier 7 is accommodated within the double wall between the walls 3 'A and 3' B of the product separation rod 3 ¹ . The first outstanding advertising medium 5 engages behind a flap 27 with a flap projection 36. The flap 10 'A, 10 ¹ B, in contrast to the embodiments described above, no framing, but provides in the interior 21 of the hollow profile body 3 ¹ cross-spring arms 41, which provided with locking lugs 43' for locking in corresponding locking recesses 31 'on the inner Wall 3 'A of the profile hollow body 3' are provided.

FIG. 15 shows the second advertising medium 7 in a schematic form with different advertising areas arranged between fold lines 13, which are designated 2a, 2b, 2c.

Fig. 16 shows another embodiment of a system l ^'1 for goods separation with a modified Warentrenn- rod 3 ^{1 1,} wherein the profile hollow body 15' again has' a line opening 17 in the previously described manner. In the present case, the advertising opening 17 again serves to receive an advertising medium 5 "projecting out of the advertising opening 17 into the exterior space 37 of the hollow profile body 3" with an advertising-effective part 35. As further shown in FIG. 17, in the present case the advertising medium 5 ^{1 1} widens in the interior space 21 below the advertising opening 17, so that in this way a retaining means is formed which counteracts removal and / or displacement of the protruding advertising medium 5 ' ¹ .

As further shown in FIGS. 16 to 18, the advertising medium 5 ¹ 'is also provided with further effects, such as a three-dimensional advertising symbol 61 provided, which can be plugged, glued or clipped on. In addition, a decorative and / or informative breakout 63 is provided, which increases the advertising effect. In addition, additional optically and acoustically perceptible effects can be achieved with the present system 1 ". The advertising medium 5 ¹¹ is for this purpose provided with a capacitive and / or high-impedance touch sensor 65, which is connected via an electrical operative connection 67 with an array of signal transmitters which on the profile hollow body 15 '' in the in Fig. 16, Fig. 17 and FIG. 18 arranged in more detail manner are arranged. These include a number of optical signal generators, such as an LCD display 71 for displaying pictorial or large-area information, an LED 7-segment display chain 73, optionally for displaying marquee or flashing information and a light-emitting LED array 75. Furthermore, a acoustic signal transmitter in the form of a loudspeaker 77 is provided. The energy supply is secured in the present case by a solar cell arrangement 79. The aforementioned signal generator are preferably housed in corresponding outbreaks of the hollow profile body 15 ''.

Controlled by electronics 83 - - As soon as the touch sensor 65 indicates a contact of the system l ^'1, the signal generator, or may cause a selection thereof an effective advertising and the attention of the customer checkout awakening signal output.

As shown in FIG. 17, moreover, a motion sensor 66 can be provided, which also results in activation of the signal transmitters. In addition, the hollow profile body 15 '' provided with an additional weight near the floor, so that this leads to a center of gravity of the system I ¹ 'and this in turn increases the stability of the system. In the embodiment shown in FIG. 17, the additional weight is formed in the form of a vibration device 81 responsive to a touch sensor 65 or a motion sensor 66.

It has proved to be particularly advantageous in the context of this embodiment that the advertising medium 5 '' serves as a carrier material for the electronics 83 shown in greater detail in FIG. 18 for control and the active connection 67 for the energy supply of the signal transmitters and the sensors. In the present case, the touch sensor 65 and the associated operative connection 67 in the form of an aluminum strip pair is formed, which is glued to the carrier material of the advertising medium 5 ''.

Claims

1. product separation rod in the form of a hollow profile body, with a front opening arranged on at least one front end, characterized in that the hollow profile body has an advertising opening for receiving an advertising medium protruding into the exterior space of the hollow profile body with an advertising effective part from the advertising opening and in the interior of the Profile hollow body, a retaining means is formed, which counteracts a removal and / or displacement of the protruding advertising medium, wherein the hollow profile body has at least one extending from one edge of the advertising opening in the interior of the hollow profile body profile projection.

2. Warentrennstab according to claim 1, characterized in that the advertising opening extends slit-shaped along the longitudinal axis of the hollow profile body, in particular along the entire length of the hollow profile body, in particular along a profile edge of the hollow profile body.

3. product separation rod according to claim 1 or 2 characterized in that the retaining means is formed completely or partially on the hollow profile body.

4. Separation rod according to one of claims 1 to 3, characterized in that the edge of the advertising opening is formed for exerting a clamping action on the advertising medium.

5. product separation rod according to one of claims 1 to 4, characterized in that two profile projections are arranged opposite one another, preferably pressed against each other under tension.

6. product separation rod according to one of claims 1 to 5, characterized in that the profile projection extends from a profile edge in the interior of the hollow profile body, in particular in the form of a profile web is formed.

7. product separation rod according to one of claims 1 to 6, characterized in that the profile projection is formed as a, in particular round, deflected into the interior surface continuation of a wall of the hollow profile body.

8. Product separation rod according to one of claims 1 to 7, characterized in that the profile projection has a curved towards the advertising opening area.

9. product separation rod according to one of claims 1 to 8, characterized in that a surface of the profile projection has an extremal line which is further arranged in the advertising opening, as an end side of the profile projection and / or a profile edge of the hollow profile body or edge line of the profile projection.

10. product separation rod according to one of claims 1 to 9, characterized in that the advertising opening to the end opening is open.

11. Separation rod according to one of claims 1 to 10, characterized in that the hollow profile body is closed with a removable cap.

12. product separation rod according to one of claims 1 to 11, characterized in that the retaining means is completely or partially formed on the closure cap.

13. Separation rod according to one of claims 1 to 12, characterized in that the retaining means is formed in the form of a extending from an inner side of the closure cap in the interior of the hollow profile body closure cap projection.

14, product separation rod according to one of claims 1 to 13, characterized in that a closure cap projection is designed for engagement in a recess of the advertising medium.

15. Separation rod according to one of claims 1 to 14, characterized in that a closure cap projection flanks a profile projection at least partially laterally and spaced.

16, product separation rod according to one of claims 1 to 15, characterized in that the closure cap projection in the form of the profile projection partially and spaced encompassing, trough-like projection is formed.

17, product separation rod according to one of claims 1 to 16, characterized in that the closure cap projection is formed in the form of two V-shaped downwardly running mutually arranged webs.

18. Product separation rod according to one of claims 1 to 17, characterized in that the hollow profile body is transparent at least in partial areas, in particular everywhere.

19, product separation rod according to one of claims 1 to 18, characterized in that the hollow profile body is formed double-walled.

20. Product separation rod according to one of claims 1 to 19, characterized in that the hollow profile body of a rigid material, in particular a plastic, preferably a transparent plastic, such as acrylic or the like. , consists.

21, product separation rod according to one of claims 1 to 20, characterized in that the closure cap has a, in particular in the interior of the hollow profile body projecting clamping plate.

22, product separation rod according to one of claims 1 to 21, characterized in that the clamping lug has a latching nose for engagement in a latching recess of the hollow profile body.

23. Separation rod according to one of claims 1 to 22, characterized in that the hollow profile body has a, in particular acoustic and / or optical, signal generator.

24. product separation rod according to one of claims 1 to 23, characterized in that the hollow profile body has a touch sensor, in particular with an electrical operative connection to a signal generator.

25, goods separation rod according to one of claims 1 to 24, characterized in that the hollow profile body has means for center of gravity reduction, in particular having a near-floor weighting.

26. A system of a product separation rod according to any one of claims 1 to 25 and with a received through the advertising opening, with a promotional part of the advertising opening in the outer space of the hollow profile body protruding advertising medium, which is prevented by the retaining means at a distance and / or displacement.

27. System according to claim 26, characterized in that a tab of the advertising medium formed in the interior of the hollow profile body engages behind a profile projection extending from an edge of the advertising opening into the interior of the hollow profile body.

28. System according to claim 25 or 26, characterized in that the bent tab side, in particular under tensile stress, on the at least partially laterally spaced, flanking closure cap projection rests.

29. System according to one of claims 26 to 28, character- ized in that the advertising medium is ergonomically designed.

30. System according to any one of claims 26 to 29, characterized in that the advertising medium has a three-dimensional advertising element.

31. System according to any one of claims 26 to 30, characterized in that a touch sensor, in particular with an electrical operative connection to a signal transmitter on the profile hollow body, is arranged on the advertising medium.

32. System according to one of claims 26 to 31, characterized in that a further advertising medium is completely mounted in the interior of the hollow profile body.

33. System according to one of claims 26 to 32, characterized in that the further advertising medium is mounted so that it completely covers the protruding into the interior of the hollow profile body part of the first advertising medium.

34. System according to one of claims 26 or 33, characterized in that a retaining means is completely or partially formed on another advertising medium.