WO2007133429A3 - System and method for targeting print advertisements - Google Patents

System and method for targeting print advertisements Download PDF

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Publication number
WO2007133429A3
WO2007133429A3 PCT/US2007/010266 US2007010266W WO2007133429A3 WO 2007133429 A3 WO2007133429 A3 WO 2007133429A3 US 2007010266 W US2007010266 W US 2007010266W WO 2007133429 A3 WO2007133429 A3 WO 2007133429A3
Authority
WO
WIPO (PCT)
Prior art keywords
advertising data
advertisement
potential customers
received
targeting
Prior art date
Application number
PCT/US2007/010266
Other languages
French (fr)
Other versions
WO2007133429A2 (en
Inventor
Roger Robert Belanger
Thomas Bowen Clarke
Original Assignee
Goss Int Americas Inc
Roger Robert Belanger
Thomas Bowen Clarke
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US11/430,659 external-priority patent/US20070265912A1/en
Application filed by Goss Int Americas Inc, Roger Robert Belanger, Thomas Bowen Clarke filed Critical Goss Int Americas Inc
Priority to JP2009509624A priority Critical patent/JP2009536764A/en
Priority to EP07776367A priority patent/EP2016551A4/en
Publication of WO2007133429A2 publication Critical patent/WO2007133429A2/en
Publication of WO2007133429A3 publication Critical patent/WO2007133429A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Abstract

A method for targeting print advertisements includes: printing first advertising data with a first advertisement by a first print advertiser, the first advertising data identifying the first advertisement, the first advertising data capable of being scanned by a handheld device of a plurality of potential customers; providing the potential customers with a first incentive to scan, the first advertising data; receiving the first advertising data scanned by a first plurality of the potential customers at a central server, each received first advertising data being received together with an identification of one of the plurality of handheld customers; and creating a second advertisement by the first print advertiser and delivering the second advertisement to the first plurality of the potential customers as a function of the received first advertising data and identifications.
PCT/US2007/010266 2006-05-09 2007-04-27 System and method for targeting print advertisements WO2007133429A2 (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
JP2009509624A JP2009536764A (en) 2006-05-09 2007-04-27 System and method for targeting advertising prints
EP07776367A EP2016551A4 (en) 2006-05-09 2007-04-27 System and method for targeting print advertisements

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US11/430,659 2006-05-09
US11/430,659 US20070265912A1 (en) 2006-05-09 2006-05-09 System and method for tracking advertising effectiveness using redeemable incentives
US11/702,322 2007-02-05
US11/702,322 US20070265917A1 (en) 2006-05-09 2007-02-05 System and method for targeting print advertisements

Publications (2)

Publication Number Publication Date
WO2007133429A2 WO2007133429A2 (en) 2007-11-22
WO2007133429A3 true WO2007133429A3 (en) 2008-07-24

Family

ID=38694386

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2007/010266 WO2007133429A2 (en) 2006-05-09 2007-04-27 System and method for targeting print advertisements

Country Status (1)

Country Link
WO (1) WO2007133429A2 (en)

Citations (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20010001854A1 (en) * 1999-05-12 2001-05-24 Silicon Stemcell, Llc Printed medium activated interactive communication

Patent Citations (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20010001854A1 (en) * 1999-05-12 2001-05-24 Silicon Stemcell, Llc Printed medium activated interactive communication

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
See also references of EP2016551A4 *

Also Published As

Publication number Publication date
WO2007133429A2 (en) 2007-11-22

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