WO2007109694A3 - Scoring quality of traffic to network sites using interrelated traffic parameters - Google Patents

Scoring quality of traffic to network sites using interrelated traffic parameters Download PDF

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Publication number
WO2007109694A3
WO2007109694A3 PCT/US2007/064454 US2007064454W WO2007109694A3 WO 2007109694 A3 WO2007109694 A3 WO 2007109694A3 US 2007064454 W US2007064454 W US 2007064454W WO 2007109694 A3 WO2007109694 A3 WO 2007109694A3
Authority
WO
WIPO (PCT)
Prior art keywords
traffic
site
quality
indicative
parameters
Prior art date
Application number
PCT/US2007/064454
Other languages
French (fr)
Other versions
WO2007109694A2 (en
Inventor
Vincent Granville
Original Assignee
Vincent Granville
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US11/567,718 external-priority patent/US10567255B2/en
Application filed by Vincent Granville filed Critical Vincent Granville
Priority to EP07758955A priority Critical patent/EP2005382A4/en
Priority to US11/756,568 priority patent/US8620746B2/en
Publication of WO2007109694A2 publication Critical patent/WO2007109694A2/en
Publication of WO2007109694A3 publication Critical patent/WO2007109694A3/en
Priority to US14/143,688 priority patent/US20140325056A1/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Engineering & Computer Science (AREA)
  • Finance (AREA)
  • General Business, Economics & Management (AREA)
  • Physics & Mathematics (AREA)
  • Marketing (AREA)
  • General Physics & Mathematics (AREA)
  • Economics (AREA)
  • Theoretical Computer Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Data Exchanges In Wide-Area Networks (AREA)

Abstract

A software and/or hardware facility for scoring the quality of traffic to a site accessible via the Internet or other network. The facility may generate training set data and use the training set data to identify parameters indicative of fraudulent traffic to a site and reduce the effect of fraudulent traffic on advertisers and publishers. The facility may score the quality of traffic to a site by evaluating various parameters associated with the traffic and determining combinations of parameters that are indicative of the quality of traffic to the site. Traffic to a site may be scored based on the combinations of parameters associated with the one or more sessions. Lower scores are indicative of traffic having little value to a publisher, advertiser, or third party; higher scores are indicative of traffic having greater value.
PCT/US2007/064454 2005-12-06 2007-03-20 Scoring quality of traffic to network sites using interrelated traffic parameters WO2007109694A2 (en)

Priority Applications (3)

Application Number Priority Date Filing Date Title
EP07758955A EP2005382A4 (en) 2006-03-20 2007-03-20 Scoring quality of traffic to network sites using interrelated traffic parameters
US11/756,568 US8620746B2 (en) 2005-12-06 2007-05-31 Scoring quality of traffic to network sites
US14/143,688 US20140325056A1 (en) 2005-12-06 2013-12-30 Scoring quality of traffic to network sites

Applications Claiming Priority (8)

Application Number Priority Date Filing Date Title
US78390606P 2006-03-20 2006-03-20
US60/783,906 2006-03-20
US78417406P 2006-03-21 2006-03-21
US60/784,174 2006-03-21
USPCT/US06/061704 2006-12-06
US11/567,718 US10567255B2 (en) 2005-12-06 2006-12-06 Method and system for scoring quality of traffic to network sites
US11/567,718 2006-12-06
PCT/US2006/061704 WO2007067935A2 (en) 2005-12-06 2006-12-06 Method and system for scoring quality of traffic to network sites

Related Parent Applications (2)

Application Number Title Priority Date Filing Date
PCT/US2006/061704 Continuation-In-Part WO2007067935A2 (en) 2005-12-06 2006-12-06 Method and system for scoring quality of traffic to network sites
US11/567,718 Continuation US10567255B2 (en) 2005-12-06 2006-12-06 Method and system for scoring quality of traffic to network sites

Related Child Applications (1)

Application Number Title Priority Date Filing Date
US11/756,568 Continuation-In-Part US8620746B2 (en) 2005-12-06 2007-05-31 Scoring quality of traffic to network sites

Publications (2)

Publication Number Publication Date
WO2007109694A2 WO2007109694A2 (en) 2007-09-27
WO2007109694A3 true WO2007109694A3 (en) 2007-12-27

Family

ID=38523269

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2007/064454 WO2007109694A2 (en) 2005-12-06 2007-03-20 Scoring quality of traffic to network sites using interrelated traffic parameters

Country Status (2)

Country Link
EP (1) EP2005382A4 (en)
WO (1) WO2007109694A2 (en)

Families Citing this family (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US10410245B2 (en) * 2013-05-15 2019-09-10 OpenX Technologies, Inc. System and methods for using a revenue value index to score impressions for users for advertisement placement

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20030074169A1 (en) * 2001-10-15 2003-04-17 Lockheed Martin Corporation Method to optimize test data
US20040148386A1 (en) * 2003-01-24 2004-07-29 Dennis Bushmitch Dynamic CC/PP-based profile generation framework for network conditions assessment
US20040153365A1 (en) * 2004-03-16 2004-08-05 Emergency 24, Inc. Method for detecting fraudulent internet traffic
US20060015390A1 (en) * 2000-10-26 2006-01-19 Vikas Rijsinghani System and method for identifying and approaching browsers most likely to transact business based upon real-time data mining

Family Cites Families (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6925442B1 (en) * 1999-01-29 2005-08-02 Elijahu Shapira Method and apparatus for evaluating vistors to a web server
WO2005031589A1 (en) * 2003-09-23 2005-04-07 Marchex, Inc. Performance-based online advertising system and method

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20060015390A1 (en) * 2000-10-26 2006-01-19 Vikas Rijsinghani System and method for identifying and approaching browsers most likely to transact business based upon real-time data mining
US20030074169A1 (en) * 2001-10-15 2003-04-17 Lockheed Martin Corporation Method to optimize test data
US20040148386A1 (en) * 2003-01-24 2004-07-29 Dennis Bushmitch Dynamic CC/PP-based profile generation framework for network conditions assessment
US20040153365A1 (en) * 2004-03-16 2004-08-05 Emergency 24, Inc. Method for detecting fraudulent internet traffic

Non-Patent Citations (2)

* Cited by examiner, † Cited by third party
Title
"Click Fraud Audit By Clicklab", CLICKLAB, LLC MCLEAN VA, 2005, Retrieved from the Internet <URL:http://www.web.archive.org/web/20051224143211> *
See also references of EP2005382A4 *

Also Published As

Publication number Publication date
WO2007109694A2 (en) 2007-09-27
EP2005382A2 (en) 2008-12-24
EP2005382A4 (en) 2012-01-11

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