WO2007098208A3 - User selection of one or more ads for insertion into a document - Google Patents

User selection of one or more ads for insertion into a document Download PDF

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Publication number
WO2007098208A3
WO2007098208A3 PCT/US2007/004522 US2007004522W WO2007098208A3 WO 2007098208 A3 WO2007098208 A3 WO 2007098208A3 US 2007004522 W US2007004522 W US 2007004522W WO 2007098208 A3 WO2007098208 A3 WO 2007098208A3
Authority
WO
WIPO (PCT)
Prior art keywords
ads
uda
document
users
user
Prior art date
Application number
PCT/US2007/004522
Other languages
French (fr)
Other versions
WO2007098208A2 (en
Inventor
Derek Collison
Mark Lucovsky
Carl Sjogreen
Original Assignee
Google Inc
Derek Collison
Mark Lucovsky
Carl Sjogreen
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US11/366,466 external-priority patent/US8862572B2/en
Priority claimed from US11/443,479 external-priority patent/US20070198921A1/en
Priority claimed from US11/443,507 external-priority patent/US20070198344A1/en
Application filed by Google Inc, Derek Collison, Mark Lucovsky, Carl Sjogreen filed Critical Google Inc
Priority to AU2007217789A priority Critical patent/AU2007217789B2/en
Publication of WO2007098208A2 publication Critical patent/WO2007098208A2/en
Publication of WO2007098208A3 publication Critical patent/WO2007098208A3/en
Priority to AU2010249152A priority patent/AU2010249152B2/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce

Abstract

User distributed advertisements (UDA ads) facilitates insertion of manually selected ads into a document that is to be distributed (e.g., transmitted, published, and/or posted) such that the document is to be made available to other users. For example, manually selected ads can be inserted into an email to be sent to another user, a blog to be posted for viewing by other users, a message to be sent to another user, a message board entry to be posted for viewing by other users, a document published and made available to other users, etc. Hence, UDA ads provide a scaleable advertising platform that achieves at least some of the benefits of manual targeting. Charges might be assessed to the advertiser, perhaps subject to one or more conditions being met. Rewards might be provided to the user that inserts and/or distributes the UDA ad, perhaps subject to one or more conditions being met. Performance metrics of UDA ads might be determined and used for various purposes, such as later ad serving arbitrations. A user interface for advertisers to allow their ads to be UDA ad-enabled might be provided.
PCT/US2007/004522 2006-02-17 2007-02-16 User selection of one or more ads for insertion into a document WO2007098208A2 (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
AU2007217789A AU2007217789B2 (en) 2006-02-17 2007-02-16 User selection of one or more ads for insertion into a document
AU2010249152A AU2010249152B2 (en) 2006-02-17 2010-12-02 User selection of one or more ads for insertion into a document

Applications Claiming Priority (8)

Application Number Priority Date Filing Date Title
US77419806P 2006-02-17 2006-02-17
US60/774,198 2006-02-17
US11/366,466 US8862572B2 (en) 2006-02-17 2006-03-03 Sharing user distributed search results
US11/366,466 2006-03-03
US11/443,479 US20070198921A1 (en) 2006-02-17 2006-05-30 Facilitating manual user selection of one or more ads for insertion into a document to be made available to another user or users
US11/443,479 2006-05-30
US11/443,507 US20070198344A1 (en) 2006-02-17 2006-05-30 Advertiser interface for entering user distributed advertisement-enabled advertisement information
US11/443,507 2006-05-30

Publications (2)

Publication Number Publication Date
WO2007098208A2 WO2007098208A2 (en) 2007-08-30
WO2007098208A3 true WO2007098208A3 (en) 2007-12-27

Family

ID=38437981

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2007/004522 WO2007098208A2 (en) 2006-02-17 2007-02-16 User selection of one or more ads for insertion into a document

Country Status (1)

Country Link
WO (1) WO2007098208A2 (en)

Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20040267612A1 (en) * 2003-06-30 2004-12-30 Eric Veach Using enhanced ad features to increase competition in online advertising
US20050144158A1 (en) * 2003-11-18 2005-06-30 Capper Liesl J. Computer network search engine

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20040267612A1 (en) * 2003-06-30 2004-12-30 Eric Veach Using enhanced ad features to increase competition in online advertising
US20050144158A1 (en) * 2003-11-18 2005-06-30 Capper Liesl J. Computer network search engine

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
BLANK C.: "Firm Debuts Search Results You Can Share", 23 August 2005 (2005-08-23), Retrieved from the Internet <URL:http://www.dmnews.com/cms/dm-news/search-marketing/33838.html> *

Also Published As

Publication number Publication date
WO2007098208A2 (en) 2007-08-30

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