WO2007090173A3 - Method to enable interactive advertising during a media stream - Google Patents

Method to enable interactive advertising during a media stream Download PDF

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Publication number
WO2007090173A3
WO2007090173A3 PCT/US2007/061412 US2007061412W WO2007090173A3 WO 2007090173 A3 WO2007090173 A3 WO 2007090173A3 US 2007061412 W US2007061412 W US 2007061412W WO 2007090173 A3 WO2007090173 A3 WO 2007090173A3
Authority
WO
WIPO (PCT)
Prior art keywords
media stream
interactive advertising
enable interactive
during
advertising during
Prior art date
Application number
PCT/US2007/061412
Other languages
French (fr)
Other versions
WO2007090173A2 (en
Inventor
Arthur L Cohen
Alan Czeszynski
Original Assignee
Aerielle Technologies Inc
Arthur L Cohen
Alan Czeszynski
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Aerielle Technologies Inc, Arthur L Cohen, Alan Czeszynski filed Critical Aerielle Technologies Inc
Publication of WO2007090173A2 publication Critical patent/WO2007090173A2/en
Publication of WO2007090173A3 publication Critical patent/WO2007090173A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Abstract

A method to enable interactive advertising during a media stream provides an advertising technique that allows a consumer to interact with and selectively extract advertisements from multimedia content (e.g., audio, video, pictures) by providing a mechanism to drill down into elements embedded in the content. The primary functionality allows the consumer to get more information regarding a product or other clement that is seen or heard during a media stream.
PCT/US2007/061412 2006-01-31 2007-01-31 Method to enable interactive advertising during a media stream WO2007090173A2 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US76388206P 2006-01-31 2006-01-31
US60/763,882 2006-01-31

Publications (2)

Publication Number Publication Date
WO2007090173A2 WO2007090173A2 (en) 2007-08-09
WO2007090173A3 true WO2007090173A3 (en) 2008-01-03

Family

ID=38328158

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2007/061412 WO2007090173A2 (en) 2006-01-31 2007-01-31 Method to enable interactive advertising during a media stream

Country Status (1)

Country Link
WO (1) WO2007090173A2 (en)

Families Citing this family (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8081751B1 (en) 2006-10-04 2011-12-20 Sprint Spectrum L.P. Method for triggering content download during call setup
US8059800B1 (en) 2006-10-17 2011-11-15 Sprint Spectrum L.P. Method for viral distribution of ringback media
GB2463485A (en) * 2008-09-12 2010-03-17 Miniweb Res Ltd Providing Access to Additional Content During Playback of Video Sequences
US20110153424A1 (en) * 2009-06-23 2011-06-23 Peerspin, Inc Voter directed context-sensitive sponsorship of online content and services
US9525987B2 (en) 2012-10-02 2016-12-20 Audionow Ip Holdings, Llc System and method for facilitating audio access to radio stations
US20140094153A1 (en) * 2012-10-02 2014-04-03 Alpine Audio Now Digital, LLC System and method of interacting with a broadcaster via an application
US11012719B2 (en) 2016-03-08 2021-05-18 DISH Technologies L.L.C. Apparatus, systems and methods for control of sporting event presentation based on viewer engagement

Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20020056136A1 (en) * 1995-09-29 2002-05-09 Wistendahl Douglass A. System for converting existing TV content to interactive TV programs operated with a standard remote control and TV set-top box
US20050015796A1 (en) * 2001-04-25 2005-01-20 Bruckner John Anthony System and method for managing interactive programming and advertisements in interactive broadcast systems

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20020056136A1 (en) * 1995-09-29 2002-05-09 Wistendahl Douglass A. System for converting existing TV content to interactive TV programs operated with a standard remote control and TV set-top box
US20050015796A1 (en) * 2001-04-25 2005-01-20 Bruckner John Anthony System and method for managing interactive programming and advertisements in interactive broadcast systems

Also Published As

Publication number Publication date
WO2007090173A2 (en) 2007-08-09

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