WO2007090173A3 - Method to enable interactive advertising during a media stream - Google Patents
Method to enable interactive advertising during a media stream Download PDFInfo
- Publication number
- WO2007090173A3 WO2007090173A3 PCT/US2007/061412 US2007061412W WO2007090173A3 WO 2007090173 A3 WO2007090173 A3 WO 2007090173A3 US 2007061412 W US2007061412 W US 2007061412W WO 2007090173 A3 WO2007090173 A3 WO 2007090173A3
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- media stream
- interactive advertising
- enable interactive
- during
- advertising during
- Prior art date
Links
- 230000002452 interceptive effect Effects 0.000 title abstract 2
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
Abstract
A method to enable interactive advertising during a media stream provides an advertising technique that allows a consumer to interact with and selectively extract advertisements from multimedia content (e.g., audio, video, pictures) by providing a mechanism to drill down into elements embedded in the content. The primary functionality allows the consumer to get more information regarding a product or other clement that is seen or heard during a media stream.
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US76388206P | 2006-01-31 | 2006-01-31 | |
US60/763,882 | 2006-01-31 |
Publications (2)
Publication Number | Publication Date |
---|---|
WO2007090173A2 WO2007090173A2 (en) | 2007-08-09 |
WO2007090173A3 true WO2007090173A3 (en) | 2008-01-03 |
Family
ID=38328158
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
PCT/US2007/061412 WO2007090173A2 (en) | 2006-01-31 | 2007-01-31 | Method to enable interactive advertising during a media stream |
Country Status (1)
Country | Link |
---|---|
WO (1) | WO2007090173A2 (en) |
Families Citing this family (7)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US8081751B1 (en) | 2006-10-04 | 2011-12-20 | Sprint Spectrum L.P. | Method for triggering content download during call setup |
US8059800B1 (en) | 2006-10-17 | 2011-11-15 | Sprint Spectrum L.P. | Method for viral distribution of ringback media |
GB2463485A (en) * | 2008-09-12 | 2010-03-17 | Miniweb Res Ltd | Providing Access to Additional Content During Playback of Video Sequences |
US20110153424A1 (en) * | 2009-06-23 | 2011-06-23 | Peerspin, Inc | Voter directed context-sensitive sponsorship of online content and services |
US9525987B2 (en) | 2012-10-02 | 2016-12-20 | Audionow Ip Holdings, Llc | System and method for facilitating audio access to radio stations |
US20140094153A1 (en) * | 2012-10-02 | 2014-04-03 | Alpine Audio Now Digital, LLC | System and method of interacting with a broadcaster via an application |
US11012719B2 (en) | 2016-03-08 | 2021-05-18 | DISH Technologies L.L.C. | Apparatus, systems and methods for control of sporting event presentation based on viewer engagement |
Citations (2)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US20020056136A1 (en) * | 1995-09-29 | 2002-05-09 | Wistendahl Douglass A. | System for converting existing TV content to interactive TV programs operated with a standard remote control and TV set-top box |
US20050015796A1 (en) * | 2001-04-25 | 2005-01-20 | Bruckner John Anthony | System and method for managing interactive programming and advertisements in interactive broadcast systems |
-
2007
- 2007-01-31 WO PCT/US2007/061412 patent/WO2007090173A2/en active Application Filing
Patent Citations (2)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US20020056136A1 (en) * | 1995-09-29 | 2002-05-09 | Wistendahl Douglass A. | System for converting existing TV content to interactive TV programs operated with a standard remote control and TV set-top box |
US20050015796A1 (en) * | 2001-04-25 | 2005-01-20 | Bruckner John Anthony | System and method for managing interactive programming and advertisements in interactive broadcast systems |
Also Published As
Publication number | Publication date |
---|---|
WO2007090173A2 (en) | 2007-08-09 |
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