WO2006078149A1 - System for the emission and management of an advertising and informative multimedia display by means of a centralised computer network - Google Patents
System for the emission and management of an advertising and informative multimedia display by means of a centralised computer network Download PDFInfo
- Publication number
- WO2006078149A1 WO2006078149A1 PCT/MA2006/000001 MA2006000001W WO2006078149A1 WO 2006078149 A1 WO2006078149 A1 WO 2006078149A1 MA 2006000001 W MA2006000001 W MA 2006000001W WO 2006078149 A1 WO2006078149 A1 WO 2006078149A1
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- terminals
- server
- advertising
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- content
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Classifications
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- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F21/00—Mobile visual advertising
- G09F21/04—Mobile visual advertising by land vehicles
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F27/00—Combined visual and audible advertising or displaying, e.g. for public address
Definitions
- the present invention relates to a centralized management system for multimedia content of an advertising and informative nature on fixed or mobile terminals forming an ad network managed remotely via a wired or wireless computer network.
- the object of the present invention is to overcome this kind of problem by a flexible display system and easy to manage. Indeed, the impetus for greater brand visibility and brand impact boils down to an increase in
- FIG. 1 illustrates the operation of our process.
- a central server which may be static or mobile, remotely manages the content of advertising or information display terminals which may themselves be fixed or mobile.
- the server contains the information to be broadcast on the entire terminal network, and plans and transmits this information directly to each of the terminals independently of others, the content may vary from one terminal to another. This transmission is done either by a download in the reading list of the terminal during an updated phase, or by a continuous flow to the reception and display system of said terminal.
- an interconnection between the server and the terminals is made possible by the pairing of network technology on the one hand, and software engineering on the other hand.
- the server communicates via a wired or wireless computer network with its terminals, for example through a terrestrial telephone connection, GSM, GPRS, UMTS, 802.1 1, satellite, or other.
- the management of the content is made possible thanks to a software package designed by us and allowing an optimal flexibility of use notably by allowing a manual modification of the contents, and automatic initiated by a dynamic event like a certain time of the day, a certain day, a weather, geographical change, a level of pollution, temperature, or other.
- the use of the system that is the subject of the present invention is multiple.
- One of its commercial applications is the advertising display sector, or for the information of a group of people such as customers, employees, etc. It is managed remotely over a wireless network or otherwise, using a schema server / terminals that can be installed in any combination of the following configurations: indoor, outdoor, fixed, or mobile.
Abstract
The invention relates to a system for the centralised management of an advertising or informative multimedia display on terminals (2) mounted on fixed or mobile supports forming a network, the content of said display being remote-controlled by a central server (1) that can, in turn, be fixed or mobile. The administrator of one such network manages and controls each terminal individually, whether it is installed on a fixed unit or on a mobile unit.
Description
SYSTEME D EMISSION ET DE GESTION DE CONTENU CONTENT TRANSMISSION AND MANAGEMENT SYSTEM
MULTIMEDIA A CARACTERE PUBLICITAIRE ETMULTIMEDIA WITH ADVERTISING CHARACTER AND
INFORMATIF PAR LE BIAIS D'UN RESEAUINFORMATIVE THROUGH A NETWORK
INFORMATIQUE CENTRALISECENTRALIZED COMPUTING
DescriptionDescription
La présente invention concerne un système de gestion centralisée du contenu multimédia à caractère publicitaire et informatif sur des terminaux fixes ou mobiles formant un réseau publicitaire géré à distance par le biais d'un réseau informatique filaire ou sans-fil.The present invention relates to a centralized management system for multimedia content of an advertising and informative nature on fixed or mobile terminals forming an ad network managed remotely via a wired or wireless computer network.
Depuis les débuts du secteur de l'affichage publicitaire, ce dernier seSince the beginning of the advertising display industry, the latter has
caractérise par une abondance de supports statiques, tels que les panneauxcharacterized by an abundance of static supports, such as
sucettes ou quatre par trois. De telles infrastructures nécessitent des moyens humains et matériels très importants pour leur gestion, ils ne permettent pas une grande flexibilité en terme de logistique et de qualité de l'affichage.lollipops or four by three. Such infrastructures require very significant human and material resources for their management, they do not allow great flexibility in terms of logistics and quality of display.
L'objet de la présente invention est de palier à ce genre de problème par un système d'affichage flexible et facile à gérer. En effet, l'impulsion vers une visibilité et un impact des marques plus important se résume en une augmentation desThe object of the present invention is to overcome this kind of problem by a flexible display system and easy to manage. Indeed, the impetus for greater brand visibility and brand impact boils down to an increase in
surfaces par support. Cependant, II est a noter l'émergence de procédés pseudo- 3D offrant la possibilité d'insérer un élément extérieur a l'affiche sur le support lui même. De plus, certains acteurs de ce secteur utilisent des panneaux « tri vision » ou tambour pour maximiser le nombre d'annonceurs par support, ou offrir un espace dynamique au sein de supports de grande taille tels que les espaces d'affichage
muraux. Le mouvement de l'innovation tend vers l'utilisation de supports dynamiques et 3D.surfaces per support. However, it should be noted the emergence of pseudo-3D methods offering the possibility of inserting an external element to the poster on the support itself. In addition, some players in this sector use "tri-vision" or drum panels to maximize the number of advertisers per media, or provide a dynamic space in large media such as display spaces. wall. The movement of innovation tends towards the use of dynamic and 3D media.
Notre procédé dérive directement des avancées dans le domaine de l'ingénierie d'images numériques rendue possible par l'essor de l'informatique et du multimédia. En effet, nous exploitons les avancées de ce domaine technique afin d'offrir un contenu à la fois dynamique et tridimensionnel. Notre but est d'offrir aux créateurs de contenu publicitaire et à leurs donneurs d'ordre un champ d'expérimentation à la hauteur des possibilités offertes par les outils informatiques qu'ils emploient aujourd'hui pour concevoir leurs campagnes. Par ailleurs, nous permettons aux opérateurs du secteur de l'affichage une possibilité de se recentrer sur leur activité principale en mettant de coté les soucis logistiques inhérents au modèle commercial imposé par l'état actuel de la technique. Nous espérons ainsi promouvoir la créativité au détriment des contraintes logistiques et opérationnelles. Finalement, ce procède est écologique en ce qu'il réduit les besoins en matières premières, notamment les polymères et encres.Our process derives directly from advances in the field of digital image engineering made possible by the growth of computing and multimedia. Indeed, we are exploiting the advances of this technical field in order to offer a content that is both dynamic and three-dimensional. Our goal is to offer advertising content creators and their customers a field of experimentation up to the possibilities offered by the computer tools they use today to design their campaigns. In addition, we are giving operators in the signage sector the opportunity to refocus on their core business by putting aside the logistical concerns inherent in the business model imposed by the current state of the art. We hope to promote creativity at the expense of logistical and operational constraints. Finally, this process is environmentally friendly in that it reduces the need for raw materials, especially polymers and inks.
La figure 1 illustre le fonctionnement de notre procédé. Un serveur central, pouvant être statique ou mobile, gère a distance le contenu des terminaux d'affichage publicitaire ou informatif qui peuvent être eux même fixes ou mobiles. Le serveur contient les informations à diffuser sur l'ensemble du réseau de terminaux, et planifie et transmet ces informations directement a chacun des terminaux indépendamment des autres, le contenu peut donc varier d'un terminal a l'autre. Cette transmission se fait soit par le biais d'un téléchargement dans la liste de lecture du terminal lors d'une phase mise a jour, soit par un flux continu vers le système de réception et d'affichage dudit terminal.
En ce qui concerne le volet purement pratique de ce système, une interconnexion entre le serveur et les terminaux est rendue possible par le jumelage de la technologie réseau d'une part, et de l'ingénierie logicielle d'autre part. En effet, le serveur communique par le biais d'un réseau informatique filaire ou sans-fil avec ses terminaux, par exemple grâce à une connexion téléphonique terrestre, GSM, GPRS, UMTS, 802.1 1 , satellitaire, ou autre. La gestion du contenu est quand a elle rendu possible grâce à un progiciel conçu par nos soins et permettant une souplesse d'utilisation optimale notamment en permettant une modification manuelle du contenu, et automatique initiée par un événement dynamique comme une certaine heure de la journée, un certain jour, un changement météorologique, géographique, un niveau de pollution, de température, ou autre.Figure 1 illustrates the operation of our process. A central server, which may be static or mobile, remotely manages the content of advertising or information display terminals which may themselves be fixed or mobile. The server contains the information to be broadcast on the entire terminal network, and plans and transmits this information directly to each of the terminals independently of others, the content may vary from one terminal to another. This transmission is done either by a download in the reading list of the terminal during an updated phase, or by a continuous flow to the reception and display system of said terminal. With regard to the purely practical part of this system, an interconnection between the server and the terminals is made possible by the pairing of network technology on the one hand, and software engineering on the other hand. Indeed, the server communicates via a wired or wireless computer network with its terminals, for example through a terrestrial telephone connection, GSM, GPRS, UMTS, 802.1 1, satellite, or other. The management of the content is made possible thanks to a software package designed by us and allowing an optimal flexibility of use notably by allowing a manual modification of the contents, and automatic initiated by a dynamic event like a certain time of the day, a certain day, a weather, geographical change, a level of pollution, temperature, or other.
Cela dit, l'efficacité opérationnelle et la maximisation des possibilités commerciales n'est pas notre premier centre d'intérêt en élaborant ce type de procèdes, la sécurité du système l'est. Coté sécurité donc, l'utilisation du modèle "tour d'ivoire", c'est a dire d'un réseau fermé, indépendamment d'autres réseaux existants tel que l'Internet ou même de l'intranet du gestionnaire du système, permet de maximiser le niveau de sécurité de ce procédé. De plus, les clips diffusés utilisent au maximum le chiffrage, l'authentification, et l'ingénierie codées vidéo pour éliminer tout risque d'altération du contenu. La sécurité et l'intégrité de l'information à diffuser sont la priorité majeure de notre processus de développement du logiciel parce que notre procédé est utilisable au sein de l'espace public.That said, operational efficiency and maximizing business opportunities is not our primary focus in developing this type of process, the security of the system is. So security side, the use of the model "ivory tower", that is to say a closed network, independently of other existing networks such as the Internet or even intranet of the system manager, allows to maximize the security level of this process. In addition, broadcast clips make maximum use of encrypted video encryption, authentication, and engineering to eliminate the possibility of content corruption. The security and integrity of the information to be broadcast is the top priority of our software development process because our process is usable within the public space.
L'utilisation du système objet de la présente invention est multiple. Une de ses applications commerciales est le secteur de l'affichage publicitaire, ou pour l'information d'un groupe de personnes tel que des clients, des employés etc. Il est géré à distance par le biais d'un réseau sans fil ou autre, grâce à un schéma
serveur/terminaux pouvant être installé selon toutes les combinaisons des configurations suivantes : en intérieur, en extérieur, fixe, ou mobile.
The use of the system that is the subject of the present invention is multiple. One of its commercial applications is the advertising display sector, or for the information of a group of people such as customers, employees, etc. It is managed remotely over a wireless network or otherwise, using a schema server / terminals that can be installed in any combination of the following configurations: indoor, outdoor, fixed, or mobile.
Claims
1. procédé pour l'affichage publicitaire et informatif multimédia comprenant un serveur (1 ) et des terminaux (2) caractérisé en ce que les terminaux (2) forment un réseau publicitaire doté de méthodes de gestion et de mise a jour à distance du contenu ainsi que d'un système de suivi de l'état et de remontée d'information de ces terminaux par le biais d'un réseau informatique filaire ou sans-fil.A method for multimedia advertising and information display comprising a server (1) and terminals (2), characterized in that the terminals (2) form an advertising network with methods for managing and updating the content remotely. and a system for monitoring the status and feedback of these terminals through a wired or wireless computer network.
2. système selon la revendication 1 caractérisé en ce que les terminaux d'affichage sont installés sur des supports mobiles de type véhicule ou autre, et/ou sur des supports fixes.2. System according to Claim 1, characterized in that the display terminals are installed on mobile supports of the vehicle or other type, and / or on fixed supports.
3. système selon les revendications 1 et 2 caractérisé en ce que les terminaux sont identifiables par le serveur (1) de manière indépendante les uns des autres.3. System according to claims 1 and 2 characterized in that the terminals are identifiable by the server (1) independently of each other.
4. système selon les revendications 1 ,2 et 3 caractérisé en ce qu'il permet un transfert sécurisé de données cryptées vers les terminaux.4. System according to claims 1, 2 and 3 characterized in that it allows secure transfer of encrypted data to the terminals.
5. système selon les revendications précédentes caractérisé par des méthodes , de gestion automatiques, qui sélectionnent le contenu à afficher selon des critères dynamiques tels que l'heure, la date, la position géographique, le niveau de pollution, la température ambiante, et autre grâce à des capteurs adaptés et/ou une instruction automatique du serveur.5. System according to the preceding claims characterized by automatic management methods, which select the content to be displayed according to dynamic criteria such as time, date, geographical position, pollution level, ambient temperature, and other thanks to suitable sensors and / or an automatic instruction from the server.
6. système selon les revendications précédentes caractérisé en ce qu'il comprend des méthodes permettant un retour d'informations concernant l'état général de la machine, les statistiques de diffusion, et autres informations utiles, vers le serveur (1), ou vers tout autre périphérique de communcation, notamment de type téléphone GSM, ordinateurs de poche, ou autres. 6. System according to the preceding claims characterized in that it comprises methods for feedback of the general state of the machine, broadcast statistics, and other useful information to the server (1), or to any other communication device, including GSM phone type, handheld computers, or others.
7. système selon la revendication 1 caractérisé en ce qu'il est doté de méthodes d'alertes automatiques permettant d'avertir le (ou les) administrateur(s) de tout problème éventuel, sur tout périphérique de communication de type téléphone, GSM, ordinateur de poche ou autres. 7. System according to claim 1 characterized in that it is equipped with automatic alerting methods to notify the administrator (s) of any problem, on any communication device of telephone, GSM, handheld computer or others.
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
MA28053A MA28054A1 (en) | 2005-01-18 | 2005-01-18 | SYSTEM OF ISSUANCE AND MANAGEMENT OF MULTIMEDIA CONTENT OF AN ADVERTISING AND INFORMATION NATURE THROUGH A CENTRALIZED COMPUTER NETWORK |
MA28053 | 2005-01-18 |
Publications (1)
Publication Number | Publication Date |
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WO2006078149A1 true WO2006078149A1 (en) | 2006-07-27 |
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ID=36177895
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Application Number | Title | Priority Date | Filing Date |
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PCT/MA2006/000001 WO2006078149A1 (en) | 2005-01-18 | 2006-01-17 | System for the emission and management of an advertising and informative multimedia display by means of a centralised computer network |
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MA (1) | MA28054A1 (en) |
WO (1) | WO2006078149A1 (en) |
Citations (5)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US5636346A (en) * | 1994-05-09 | 1997-06-03 | The Electronic Address, Inc. | Method and system for selectively targeting advertisements and programming |
EP1313086A1 (en) * | 2000-07-11 | 2003-05-21 | Takashi Karakawa | Electronic poster system |
DE20309675U1 (en) * | 2003-06-24 | 2003-10-16 | Nebel Kristin | Advertising display unit is activated by pedestrian sensor with time, air temperature and minimum and maximum number criteria |
JP2004003853A (en) * | 2003-08-01 | 2004-01-08 | Hitachi Ltd | Service system of air conditioner, and server system for monitoring center |
EP1465463A1 (en) * | 2003-04-01 | 2004-10-06 | Noontek Limited | A street lighting system |
-
2005
- 2005-01-18 MA MA28053A patent/MA28054A1/en unknown
-
2006
- 2006-01-17 WO PCT/MA2006/000001 patent/WO2006078149A1/en active Application Filing
Patent Citations (5)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US5636346A (en) * | 1994-05-09 | 1997-06-03 | The Electronic Address, Inc. | Method and system for selectively targeting advertisements and programming |
EP1313086A1 (en) * | 2000-07-11 | 2003-05-21 | Takashi Karakawa | Electronic poster system |
EP1465463A1 (en) * | 2003-04-01 | 2004-10-06 | Noontek Limited | A street lighting system |
DE20309675U1 (en) * | 2003-06-24 | 2003-10-16 | Nebel Kristin | Advertising display unit is activated by pedestrian sensor with time, air temperature and minimum and maximum number criteria |
JP2004003853A (en) * | 2003-08-01 | 2004-01-08 | Hitachi Ltd | Service system of air conditioner, and server system for monitoring center |
Non-Patent Citations (1)
Title |
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PATENT ABSTRACTS OF JAPAN vol. 2003, no. 12 5 December 2003 (2003-12-05) * |
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MA28054A1 (en) | 2006-08-01 |
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