WO2006046845A1 - Service a modele d'admission fournissant une position systeme d'un telephone mobile - Google Patents

Service a modele d'admission fournissant une position systeme d'un telephone mobile Download PDF

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Publication number
WO2006046845A1
WO2006046845A1 PCT/KR2005/003629 KR2005003629W WO2006046845A1 WO 2006046845 A1 WO2006046845 A1 WO 2006046845A1 KR 2005003629 W KR2005003629 W KR 2005003629W WO 2006046845 A1 WO2006046845 A1 WO 2006046845A1
Authority
WO
WIPO (PCT)
Prior art keywords
location
based service
opt
mobile station
service system
Prior art date
Application number
PCT/KR2005/003629
Other languages
English (en)
Inventor
Jong-Do Park
Sang-Hyu Bae
Yong-Kook Lee
Original Assignee
Nextwireless Co., Ltd.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Nextwireless Co., Ltd. filed Critical Nextwireless Co., Ltd.
Publication of WO2006046845A1 publication Critical patent/WO2006046845A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/52—Network services specially adapted for the location of the user terminal
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W12/00—Security arrangements; Authentication; Protecting privacy or anonymity
    • H04W12/06—Authentication
    • H04W12/068—Authentication using credential vaults, e.g. password manager applications or one time password [OTP] applications
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information
    • H04W4/021—Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information
    • H04W4/029—Location-based management or tracking services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/12—Messaging; Mailboxes; Announcements
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information

Definitions

  • the present invention relates to an opt- in location-based service system that enables an opt- in mobile marketing service based on position information concerning a mobile station.
  • opt- in and opt-out models deal with unsolicited e-mail (spam).
  • the opt- in e-mail is a Web marketing term for e-mail that recipients have previously requested by signing up at a Web site or special ad banner.
  • Web users are invited to sign up for promotional information about one or more categories of products or services. Those who sign up have thus "opted in”.
  • Teen sending them e- mail as a result hopes that the message will not be perceived as unwanted spam.
  • the distribution model of sending the spam and allowing the recipient to request removal is referred to as "opt-out”.
  • Location-based service systems that provide location-based services based on the position information of mobile stations currently employ an opt-out location-based service system. That is, when a user having a mobile station enters a location-based service area, a mobile communication system perceives that the user enters the service area, and notifies a location-based service server that the user enters the service area.
  • the location-based service server offers the mobile station various kinds of location- based services, such as franchise stores and promotional information about one or more categories of products or services.
  • the opt-out location-based service there is a problem in the opt-out location-based service in that the location-based services are indiscriminately provided to users having mobile stations when they entered the location-based service area regardless of whether they want or not.
  • the opt-out location-based service system has been configured such that the location-based services are provided only to users who have requested the location-based services by signing up for the location-based services.
  • the users need to input their private information to make an application for admission. Further, the private information may be disclosed without permission.
  • the opt-in location-based service system provides location-based services to users only after gaining approval from the users.
  • FIG. 1 is a schematic diagram of an opt- in location-based service system according to an embodiment of the present invention
  • FIG. 2 is a block diagram of an opt- in location-based service system according to an embodiment of the present invention
  • FIG. 3 is a flow chart of location-based services provided through an opt- in location-based service system according to an embodiment of the present invention.
  • an opt- in location-based service system in which when a user views a location-based service registration number and an authorization key which are recorded in a predetermined place within a location-based service area, and inputs them through his/her mobile station, the location-based service system inquires of a mobile communication system whether or not the mobile station is located within the location-based service area, and provides location-based service to the mobile station when the mobile station is determined to be located within the location-based service area.
  • the opt- in location-based service system according to the present invention provides location-based services to users only after gaining approval from the users.
  • FIG. 1 is a schematic diagram of an opt- in location-based service system according to an embodiment of the present invention.
  • An opt- in location-based service system 100 interworking with a mobile com- munication system 200, provides location-based services to a mobile station (MS) 300 after gaining approval from the MS 300.
  • MS mobile station
  • the mobile communication system 200 includes a base transceiver station (BTS), which communicates with the MS 300, a base station controller (BSC), which is re ⁇ sponsible for the exchange of messages towards a MSC and the BTS, a mobile switching center (MSC), which is a telecommunication switch within a mobile com ⁇ munication network architecture which is capable of interworking with location databases, a home location register (HLR), which is a database found within mobile communication networks and stores subscriber data relating to services and features in addition to location area based information, a packet data serving node (PDSN), which is responsible for the establishment, maintenance and termination of a PPP session towards the MS, and an interworking function/gateway (IWF/GW).
  • BTS base transceiver station
  • BSC base station controller
  • MSC mobile switching center
  • HLR home location register
  • PDSN packet data serving node
  • IWF/GW interworking function/gateway
  • FIG. 2 is a block diagram of an opt- in location-based service system according to an embodiment of the present invention.
  • the opt- in location-based service system 100 includes a location-based service request receiving unit 110, a location determination unit 120, and a location-based service providing unit 130.
  • the opt- in location-based service system 100 may further include a location-based service termination unit 140.
  • the location-based service request receiving unit 110 receives a location-based service request from the MS 300 in which a user inputs a location-based service registration number and a location- based service authorization key.
  • a location-based service provider that provides location-based services to users through the location-based service system 100 requests the location-based service reg ⁇ istration number and the location-based service authorization key from the location- based service system 100.
  • the location-based service provider makes public his/her own location-based service registration number and authorization key through a notice board, a poster, a leaflet, a flyer, or the like, together with promotional material concerning the location- based services to be provided.
  • the location-based service provider may put up a notice announcing that "when you shop in a mall and press the location-based service registration number, '1988-7771', and the authorization key, '9#', you will get a mobile coupon related to the mall without charge. Please press '8#' to terminate the location- based service.”
  • the location-based service system may be configured such that the location-based service registration number is made public offline, and the authorization key and the promotional information concerning the location-based services are provided through ARS when the user makes a call to the location-based service reg ⁇ istration number.
  • the MS 300 makes a call to the location-based service registration number and transfers location-based service request information including the authentication key and a caller identity display (CID) to a server cor ⁇ responding to the service registration number, i.e., the location-based service system 100 through the mobile communication system 200.
  • the location-based service system 100 receives the information through the location-based service request receiving unit 110.
  • the location determination unit 120 inquires of the mobile communication system 200 and determines whether or not the MS 300 is located within a location-based service area.
  • the location-based service system 100 when receiving the location-based service request information through the location-based service request receiving unit 110, the location-based service system 100 refers to the authentication key included in the location-based service request in ⁇ formation to confirm that the user has requested the location-based services by signing up, and inquires of the mobile communication system 200 whether or not the MS 300 corresponding to the CID is located within the location-based service area.
  • the mobile communication system 200 Since the mobile communication system 200 stores in the HLR the position in ⁇ formation of BS and the position information of MS, which is identified by a global positioning system (GPS) or the like, the mobile communication system 200 determines the position of the MS corresponding to the CID by referring to the HLR, and notifies the position to the location-based service system 100.
  • the location-based service system 100 determines through the location determination unit 120 whether or not the MS is located within the location-based service area by making reference to the position information received from the mobile communication system 200.
  • the position information concerning the location-based service area is preferably stored in a database beforehand.
  • the location-based service providing unit 130 provides the location-based service to the MS 300.
  • Data concerning the location-based service is preferably stored in a database beforehand.
  • the location-based service system 100 reads location-based content from the database and transfers the location-based content to the MS through the location-based service providing unit 130. Accordingly, the location-based content is transferred to the MS 300 through the mobile communication system 200 so that the user can receive the location-based service.
  • the location-based service may be mobile contents, such as mobile coupons or mobile advertisement, which are provided based on the position information of the MS and provided through the MS.
  • the location-based services provided by the location- based service providing unit 130 may be mobile contents provided by at least one franchise store that is registered to provide the location-based service in the location- based service area.
  • the mobile content may be advertisement for the franchise store that is registered in the location-based service area.
  • the mobile content may be an ad ⁇ vertisement list of franchise stores that are registered in the location-based service area.
  • the location-based service providing unit 130 provides advertisement for the selected franchise store to the user's MS. That is, in this case, the content is the advertisement itself.
  • the mobile content may include advertisement.
  • the ad ⁇ vertisement may by advertisement for a franchise store.
  • the advertisement is included in the mobile content.
  • the advertisement may include a homepage URL or a phone number of an advertiser.
  • a user can access the advertiser's homepage or make a call to the advertiser's phone number.
  • the location-based service termination unit 140 terminates the location-based service when a user inputs a termination key to terminate the location-based service through the MS 300, or when the MS 300 departs from the location-based service area.
  • the location-based service may be terminated by a user or by the location-based service system 100.
  • a termination key e.g., '8#', which is set to terminate the location-based service
  • the location-based service system 100 terminates the location-based service by means of the location-based service termination unit 140.
  • the location-based service system 100 automatically terminates the location-based service through the location-based service termination unit 140.
  • the location-based service system 100 requests and receives position information concerning the user's MS 300 from the mobile communication system 200 at regular intervals.
  • FIG. 3 is a flow chart of the opt-in location-based service system according to an embodiment of the present invention.
  • the MS 300 makes a call to the service reg ⁇ istration number, and transfers location-based service request information including the authorization key and the CID to a server corresponding to the service registration number, i.e., the location-based service system 100, through the mobile com ⁇ munication system 200.
  • the location-based service system 100 receives the location-based service request information through the location-based service request receiving unit 110.
  • the location-based service system 100 refers to the authorization key included in the location-based service request information to confirm that the user has requested the location-based service by signing up, requests and receives position information of the MS corresponding to the CID from the mobile communication system 200, and determines whether or not the MS 300 is located within the location- based service area.
  • the location-based service system 100 provides the location-based service to the MS 300 through the location-based service providing unit 130 in operation S 130.
  • the opt-in location-based service system provides the location-based service only when the user requests the location- based service.
  • the present invention can be applied to an opt-in location-based service system that enables an opt-in mobile marketing service based on position information concerning a mobile station.

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  • Engineering & Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Computer Security & Cryptography (AREA)
  • Mobile Radio Communication Systems (AREA)
  • Telephonic Communication Services (AREA)

Abstract

L'invention concerne un système de service d'admission géodépendant. Lorsqu'un utilisateur visualise un numéro d'enregistrement de service géodépendant et une clé d'autorisation de service géodépendant, enregistrés dans une position prédéterminée d'une zone de service géodépendant, et saisit ceux-ci par l'intermédiaire de sa station mobile, le système de service géodépendant demande à un système de communication mobile si la station mobile est située dans la zone de service géodépendant, et fournit un service géodépendant à la station mobile lorsque la station mobile est localisée dans la zone de service géodépendant. Par conséquent, l'utilisateur à la possibilité de recevoir le service géodépendant sans devoir s'enregistrer pour celui-ci. Par ailleurs, les prestataires de services géodépendants ont la possibilité de fournir les services géodépendants à des utilisateurs sans enfreindre les lois concernant les courriers poubelle.
PCT/KR2005/003629 2004-10-29 2005-10-29 Service a modele d'admission fournissant une position systeme d'un telephone mobile WO2006046845A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
KR10-2004-0087425 2004-10-29
KR1020040087425A KR100515238B1 (ko) 2004-10-29 2004-10-29 옵트 인 방식의 위치기반 서비스 제공시스템

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Publication Number Publication Date
WO2006046845A1 true WO2006046845A1 (fr) 2006-05-04

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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7751971B2 (en) 2007-01-17 2010-07-06 Microsoft Corporation Location mapping for key-point based services
EP2750418A1 (fr) * 2012-12-27 2014-07-02 Pitney Bowes Inc. Procédé de fournisseur de services géodépendants et système possédant un mécanisme de confidentialité d'emplacement commandé par l'utilisateur

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JPH11136766A (ja) * 1997-10-31 1999-05-21 Nec Commun Syst Ltd エリア情報提供システム
WO2003096735A1 (fr) * 2002-05-07 2003-11-20 Koninklijke Philips Electronics N.V. Dispositifs de communications radio avec services bases sur la localisation
KR20040100158A (ko) * 2003-05-21 2004-12-02 에스케이 텔레콤주식회사 위치 기반 서비스(ｌｂｓ)를 이용한 휴대용 단말기의 무선데이터 제공방법

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JPH11136766A (ja) * 1997-10-31 1999-05-21 Nec Commun Syst Ltd エリア情報提供システム
WO2003096735A1 (fr) * 2002-05-07 2003-11-20 Koninklijke Philips Electronics N.V. Dispositifs de communications radio avec services bases sur la localisation
KR20040100158A (ko) * 2003-05-21 2004-12-02 에스케이 텔레콤주식회사 위치 기반 서비스(ｌｂｓ)를 이용한 휴대용 단말기의 무선데이터 제공방법

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7751971B2 (en) 2007-01-17 2010-07-06 Microsoft Corporation Location mapping for key-point based services
EP2750418A1 (fr) * 2012-12-27 2014-07-02 Pitney Bowes Inc. Procédé de fournisseur de services géodépendants et système possédant un mécanisme de confidentialité d'emplacement commandé par l'utilisateur
US9137631B2 (en) 2012-12-27 2015-09-15 Pitney Bowes Inc. Location-based service provider method and system having a user controlled location privacy mechanism

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Publication number Publication date
KR100515238B1 (ko) 2005-09-16

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