WO2006038288A1

WO2006038288A1 - Promotion assisting device, method, and program

Info

Publication number: WO2006038288A1
Application number: PCT/JP2004/014745
Authority: WO
Inventors: Takahito Iida; Yasuhiro Nakanishi; Tatsuo Inoue; Nobuyuki Kinoshita
Original assignee: Melodies & Memories Global Limited
Priority date: 2004-10-06
Filing date: 2004-10-06
Publication date: 2006-04-13
Also published as: JPWO2006038288A1

Abstract

A promotion assisting method comprising the steps of delivering a content as a free gift and announcing a primary promotion concerning advertisement, creating permission information on use limitation of the content delivered as the free gift in response to an access request of solicitation target terminal (50) possessed by a solicitation target, and delivering to the solicitation target terminal (50) the content, the permission information, and a program executed by the solicitation target terminal (50) after a limit time for which the content can be used has passed so as to permit the use of the content on condition that the solicitation target again performs the advertisement as the secondary promotion.

Description

Specification

Promotion support device, method, and program

Technical field

TECHNICAL FIELD [0001] The present invention relates to a promotion support device, a promotion support method, and a promotion support program, and more particularly to a promotion support device, a promotion support method, and a promotion support program that can enhance advertising effectiveness.

Background art

[0002] Conventionally, in the promotion of product sales, a method has been employed in which marketing information and personal information are obtained by providing a free gift to the appeal target (consumer) and conducting a questionnaire on the appeal target. Yes. Free gifts were provided by sponsors (advertisers, companies that sell products, etc.). Therefore, when providing prizes, advertising effects are expected by notifying the appeal target that the sponsor was provided at the time of the questionnaire.

[0003] Patent Document 1: Japanese Patent Laid-Open No. 2001-137559

Disclosure of the invention

Problems to be solved by the invention

[0004] By the way, conventionally, a sponsor is forgotten with the passage of time when the sponsor is recognized by the appeal target when the prize is received. In other words, in the conventional promotion by providing premiums, there is a problem that the advertisement effect is low due to lack of sustainability, which is strong for the recognition of sponsors, because it is single-shot.

[0005] The present invention has been made in view of the above, and an object of the present invention is to provide a promotion support device, a promotion support method, and a promotion support program that can enhance the advertising effect.

Means for solving the problem

In order to solve the above-described problems and achieve the object, the present invention provides a content as a prize. In response to an access request for the appeal target terminal possessed by the appeal target, permission information regarding the restriction on the use of the content as the prize is provided. A license information generating means for generating the content, the content, the license information, and a program to be executed on the appeal target terminal after the expiration date for using the content. And a distribution means for distributing a program for permitting use of the content to the appeal target terminal on condition that the advertisement is re-executed.

[0007] Further, according to the present invention, in accordance with a notification process of notifying a primary promotion that works on advertising, accompanied by distribution of content as a prize, and an access request from the appeal target terminal of the appeal target, A license information generating step for generating license information related to the use restriction of the content as the prize, the content, the license information, and a program executed on the appeal target terminal after the expiration date for using the content. A distribution step of distributing a program for permitting use of the content to the appeal target terminal on condition that the advertisement is re-executed as a secondary promotion for the appeal target; , Including.

[0008] Further, according to the present invention, in response to an access request of the appeal target terminal possessed by the appeal target, the notice step of notifying the primary promotion related to the advertisement is accompanied with the distribution of the content as a premium to the computer. A license information generating step for generating license information regarding usage restrictions on the content as the prize, the content, the license information, and a program executed on the appeal target terminal after the expiration date for using the content. A distribution step of distributing a program for permitting use of the content to the appeal target terminal on condition that the advertisement is re-executed as a secondary promotion for the appeal target; This is a promotion support program for executing

The invention's effect

[0009] According to the present invention, the distribution of content as a prize is accompanied, the primary promotion that works on advertising is announced, and permission information regarding the use restriction of the content as a prize is generated. The content, the license information, and the program executed on the appeal target terminal after the expiration date for using the content, and the advertisement is re-executed as a secondary promotion against the appeal target. As a result, the program for permitting the use of the content is distributed to the appealing target terminal, so that the advertising effect can be enhanced!

Brief Description of Drawings

[0010] FIG. 1 is a block diagram showing a configuration of an embodiment of a promotion support apparatus, a promotion support method, and a promotion support program according to the present invention.

FIG. 2 is a diagram illustrating the relationship between sponsor A and content provider B in the promotion of the same embodiment.

FIG. 3 is a diagram for explaining a time series in the promotion of the same embodiment.

FIG. 4 is a diagram showing the license information database 44 shown in FIG. 1.

FIG. 5 is a diagram for explaining the remind model type shown in FIG. 4.

FIG. 6 is a diagram showing permission information 55 shown in FIG.

FIG. 7 is a diagram showing usage history information 57 shown in FIG. 1.

FIG. 8 is a diagram for explaining the operation of the same embodiment.

FIG. 9 is a diagram showing a secondary promotion execution page 60 in the same embodiment.

FIG. 10 is a diagram showing the product questionnaire site 12 shown in FIG.

[FIG. 11] FIG. 11 shows the content purchase site 31 shown in FIG.

FIG. 12 is a diagram showing a logo display page 64 in the same embodiment.

FIG. 13 is a diagram showing a CM display page 66 in the same embodiment.

FIG. 14 is a flowchart for explaining a first modification of the same embodiment.

FIG. 15 is a diagram for explaining a second modification of the same embodiment.

FIG. 16 is a block diagram illustrating a configuration of Modification 3 of the same embodiment. Explanation of symbols

[0011] A Sponsor

B Content provider 10 Sponsor device

20 network

30 Content sales equipment

31 Content purchase site

40 Promotion support equipment

42 Control unit

44 License Information Database

45 Content database

50 Appeal target devices

52 Control unit

BEST MODE FOR CARRYING OUT THE INVENTION

Hereinafter, embodiments of a promotion support apparatus, a promotion support method, and a promotion support program according to the present invention will be described in detail with reference to the drawings. Note that the present invention is not limited to the embodiments.

Example

FIG. 1 is a block diagram showing the configuration of an embodiment of a promotion support device, a promotion support method, and a promotion support program that are useful for the present invention. The figure shows a promotion support system for supporting promotion in order to advertise / advertise the product sold by sponsor A by using the content provided by content provider B as a free gift.

This promotion support system includes a sponsor device 10, a network 20, a content sales device 30, a promotion support device 40, and a appeal target terminal 50. The sponsor device 10 is a computer device provided on the sponsor A side described later. The content sales apparatus 30 is a computer apparatus provided on the content provider company B side described later. The promotion support device 40 is a computer device provided on the side of a company (for example, an advertising agency) that performs the promotion. The appeal target terminal 50 is a computer device, a portable terminal or the like provided on the appeal target (consumer) side regarding advertisement. [0015] Here, an outline of promotion using the promotion support system will be described with reference to FIG. 2 and FIG. FIG. 2 is a diagram illustrating the relationship between sponsor A and content provider B in the promotion of the same embodiment. FIG. 3 is a diagram for explaining a time series in the promotion of the same embodiment.

[0016] In FIG. 2, sponsor A is a company that sells advertising-targeted products (for example, its own brand) and bears the cost of promotion. Content provider B is a company that provides content as a promotional gift. The content is a digitized book, photo, illustration, music, video, game, computer program, etc., and is used (reproduced) by the appeal target terminal 50.

[0017] In one embodiment, at the time tl shown in FIG. 3, as the primary promotion, the content provided by the content provider B (see FIG. 2) is presented as a free gift target terminal 50 ( (See Figure 1) This content can be used with a time limit of T1. Therefore, the appeal target terminal 50 can freely use the content within the usable period T1.

[0018] Then, after the usable period T1 has passed and the time t2 has elapsed, the appeal target terminal 50 cannot use the content. At time t2, the reminder process (1) and (4) among the reminders (1) and (4) are executed for the appeal target. The secondary promotion is a promotion linked to the primary promotion, and is a promotion for re-promotion of the product and sale of contents.

[0019] The remind process (1) guides the appeal target to the merchandise purchase site 11 provided by the sponsor device 10, causes the appeal target to be purchased, and causes the appeal target to participate in the secondary promotion. Process. The remind process (2) guides the appeal target to the product questionnaire site 12 (see Fig. 10) provided by the sponsor device 10 and conducts a questionnaire on the product to be advertised.

It is a process to make appeal target participate in mouth motion.

[0020] The remind process (3) is a content purchase site 31 provided by the content sales apparatus 30.

(See Fig. 11) This is a process for causing the appeal target to participate in the secondary promotion. The remind process (4) is a process for guiding the appeal target to the content questionnaire site 32 provided by the content sales device 30, conducting a questionnaire regarding the content, and allowing the appeal target to participate in the secondary promotion. It is.

[0021] When the remind process (1) 1 (4) is executed and the appeal target participates in the secondary profile motion at time t3, the content can be used again. This content can be used in the available period T3 from time t3 to time t4.

[0022] In other words, in one embodiment, in addition to the promotion of the primary promotion, when the appeal target forgets the product to be advertised (time t2), the secondary promotion is executed. By participating in the second promotion at time t3 and re-declaring the product, it is possible to increase the advertising effectiveness.

[0023] In addition, if content provider B is used, it can be expected that the advertising effect of the content itself can be expected by using the content as a prize, and the purchase of the content can also be expected by the secondary promotion. Have the merit.

Returning to FIG. 1, the sponsor device 10 is a computer device that is connected to the network 20 and provides the above-described product purchase site 11, product questionnaire site 12, and the like. The sponsor device 10 also has a function of registering a sponsor logo (trademark, service mark, etc.) and CM (commercial) information as advertisements in a logo / CM information database 46 described later.

The content sales device 30 is connected to the network 20 and is a computer device that provides the content used as the above-mentioned prize, the product version content, the content purchase site 31 and the content questionnaire site 32. Further, the content sales apparatus 30 has a function of registering content information used as a free gift and CM information related to product version content in a content database 45 described later.

The promotion support device 40 is connected to the network 20 and is a computer device that supports the above-described primary promotion and secondary promotion. The promotion support device 40 also provides a primary promotion site 47. This primary profile motion site 47 distributes premiums (contents) in the primary promotion. This is a website for recruiting desired appeal targets.

[0027] In the promotion support device 40, the communication unit 41 controls communication according to a predetermined communication protocol. The control unit 42 controls each unit. Details of the operation of the control unit 42 will be described later. The storage unit 43 stores various information used by the control unit 42. The permission information database 44 is a database that stores permission information related to a license for use of content distributed as a prize.

Specifically, as shown in FIG. 4, the permission information database 44 stores permission information including “content ID”, “usage restriction information”, and “remind information”. The “content ID” is an identifier for identifying the content (prize). “Usage restriction information” is information related to the use restriction of the content in the primary promotion (see FIG. 2), and is information on “time limit” and “number of times limit”. “Period restriction” is information for setting a usable period Tl (see FIG. 3) during which the content can be freely used in the primary promotion. “Number of times limit” is information for limiting the number of times the content can be used in the primary promotion.

[0029] “Remind information” is information for performing a second promotional promotion after a promotional advertisement for the product or sponsor in the first promotion. The model type, sponsor address, and content provider address are configured.

“Remind model type” represents the type of the remind model, and is “transfer”, “logo display”, and “CM display”. Specifically, as shown in Fig. 5, in "transfer", the sponsor site (product purchase site 11 or product questionnaire site) is displayed after the period when the content as a free gift has passed (after time t2 in Fig. 3). 12) Or the access of the appeal target terminal 50 is transferred to the content provider company site (content purchase site 31 or content questionnaire site 32).

[0031] In this “forwarding”, prizes can be obtained by purchasing products, participating in product questionnaires, purchasing content (product version), and participating in content questionnaires on sponsor sites and content provider sites. The content distributed as can be used again.

[0032] Further, in the “logo display”, after the usable period of the content as a premium has passed, Is displayed on the display 58 of the appeal target terminal 50. In this “logo display”, after the speech is displayed, the content distributed as a free gift can be used again.

In the “CM display”, the sponsor (or content provider) CM is displayed on the display unit 58 of the appeal target terminal 50 after the use period of the content as a premium has elapsed. In this “CM display”, after the CM is displayed, the content distributed as a premium can be used again.

The “sponsor address” is information indicating an address (URL: Uniform Resource Locator) where a site and information (logo, CM) related to the sponsor are stored. The “content provider address” is information indicating the address (URL) in which the site and information (CM) related to the content provider are stored.

[0035] The content database 45 is a database that stores content as a premium provided from the content sales apparatus 30 in association with a content ID. The logo 'CM information database 46 is a database for storing a sponsor logo (trademark, service mark, etc.) for advertisement provided from the sponsor device 10 and CM (commercial) information.

[0036] The appeal target terminal 50 is a computer terminal or a portable terminal operated by the appeal target, and is connected to the network 20 via a wired or wireless connection. The appeal target terminal 50 has a function of using contents as a premium or a product version, a function of accessing each Web site, and the like.

[0037] In the appeal target terminal 50, the communication unit 51 is connected to the network 20, and controls communication according to a predetermined communication protocol. The control unit 52 controls each unit. Details of the operation of the controller 52 will be described later. The storage unit 53 stores content 54, permission information 55, a program 56, usage history information 57, and the like, which will be described later. The display unit 58 displays various information.

Next, the operation of one embodiment will be described with reference to FIGS. 8 to 13. FIG. 8 is a diagram for explaining the operation of the embodiment. Hereinafter, the control unit 52 executes each process to be described later by executing the program 56. In step SA1 shown in the figure, the content sales apparatus 30 registers content used as a prize in the content database 45 of the promotion support apparatus 40. In addition, the content sales device 30 has the logo 'CM information Register CM information about content in database 46.

In step SA 2, the sponsor apparatus 10 registers the license information related to the content in the license information database 44 of the promotion support apparatus 40 and registers the logo “CM information” in the logo “CM information database 46. In Step SA3, the promotion support device 40 publishes the primary promotion site 47 corresponding to the contents and permission information registered in Step SA1 and Step SA2 on the network 20, and as a promotion of the product to be advertised. Announcement that content will be provided. In the primary promotion site 47, information on the products to be advertised, the method of acquiring the contents as premiums, etc. is disclosed.

[0040] In step SA4, the appeal target accesses the primary promotion site 47 via the network 20 using the appeal target terminal 50 to acquire the content as a free gift, and follows the powerful acquisition method. Register your e-mail address, personal information, etc.

[0041] In step SA5, the control unit 42 of the promotion support device 40 acquires the content, the license information, and the content database 45 and the license information database 44 in accordance with the contents registered in step SA4. The program is distributed to the appeal target terminal 50 via the network 20. The program is an application program related to the use of content and secondary promotions, and is executed on the appeal target terminal 50.

[0042] In step SA6, the control unit 52 of the appeal target terminal 50 stores the content, the license information, and the program distributed from the promotion support device 40 in the storage unit 53 as the content 54, the license information 55, and the program 56. Further, the control unit 52 generates usage history information 57 and stores it in the storage unit 53. As shown in FIG. 7, the usage history information 57 is composed of a content ID, a reception date, an expiration date, a frequency limit, a usage count, and a remind processing count.

[0043] The reception date is a date when the content 54 is received from the promotion support device 40. The available period is the period when the content 54 can be used, and is the date corresponding to the period restriction in the license information 55, calculated from the date of reception. The number limit corresponds to the number limit in the license information 55. The number of times of use is This is the number of times they used 54. The number of remind processes is the number of times the remind process described above has been executed.

[0044] In step SA7, the control unit 52 determines whether or not there is an instruction to use (reproduce) the content (premium) from the appeal target. In this case, the determination result is "No" and Repeat judgment.

[0045] Then, when there is an instruction to use the content 54 (prize) by the appeal target, the control unit 52 sets the determination result in step SA7 to "Yes". In step SA8, the control unit 52 refers to the permission information 55 (see FIG. 6) using the content ID (= 0001) given to the content 54 as a key.

[0046] In step SA9, the control unit 52 determines whether or not the content 54 is usable based on the use restriction information of the permission information 55 (in this case, the period restriction: 2 months). In this case, it is assumed that the period is within the time limit, and the control unit 52 determines that the content 54 is usable, and sets the determination result in step SA9 to “Yes”.

In step SA10, control unit 52 starts using (reproducing) content 54. As a result, the appeal target can use the content as a free gift. In step SA11, the control unit 52 determines whether or not there is an instruction to end the use of the content from the appeal target. In this case, the determination result is “No” and the determination is repeated.

[0048] Then, when there is an end instruction regarding the use (playback) of the content 54 by the appeal target, the control unit 52 sets the determination result in step SA11 to "Yes". In step SA12, the control unit 52 updates the usage history information 57 shown in FIG. Specifically, the control unit 52 increments the usage count of the usage history information 57 by one. In step SA7, the control unit 52 determines whether or not there is an instruction regarding the use of the content. In this case, the determination result is “No” and the determination is repeated.

[0049] Thereafter, if the usage restriction information of the license information 55 (in this case, the period limit: 2 months) is satisfied, that is, within the period limit (or within the number limit), the appeal target terminal 50 Content 54 can be used freely.

[0050] Then, after two months have passed since the content 54 was received, if the appeal target instructs the use of the content 54 (premium), the control unit 52 determines whether the content of step SA7 is correct. The result is “Yes”. In step SA8, the control unit 52 refers to the permission information 55 (see FIG. 6) using the content ID (= 0001) assigned to the content 54 as a key.

[0051] In step SA9, the control unit 52 determines whether or not the content 54 is usable based on the use restriction information of the permission information 55 (in this case, the period restriction: 2 months). In this case, since the time limit of 2 months has been exceeded, it is determined that the service cannot be used and the judgment result in Step SA9 is “No”.

In step SA13, the control unit 52 displays the secondary promotion execution page 60 shown in FIG. 9 on the display unit 58 based on the reminding information of the permission information 55 (see FIG. 6). This secondary promotion implementation page 60 is a page for implementing the above-mentioned secondary promotion, and is a page for confirming whether the appeal target is to participate in the secondary promotion or not. . Here, Step SA13 to Step SA15 correspond to the reminder process (1) 1 (4) (see Fig. 3).

[0053] In step SA14, the control unit 52 determines whether or not the appeal target participates in the secondary promotion. Here, if the participation button 61 or the content purchase site URL 63 on the secondary promotion implementation page 60 is clicked, it is determined that the appeal target participates in the secondary promotion.

In this case, when the participation button 61 is pressed, the control unit 52 sets “Yes” as a result of the determination made at step SA14. When the determination result in step SA14 is “No”, that is, when the non-participation button 62 is clicked, the control unit 52 executes a process in step SA12 described later. In step SA15, the control unit 52 performs the secondary promotion. Specifically, the control unit 52 transfers the remind type based on the license information 55, accesses the product questionnaire site 12 (see FIG. 10) corresponding to the “sponcer address”, for example, The product questionnaire site 12 is displayed on the display unit 58. As a result, the appeal target recalls the forgotten product again through the product questionnaire site 12 and answers the questionnaire for the product.

If the “sponsor address” is the product purchase site 11, the control unit 52 accesses the product purchase site 11 and causes the display unit 58 to display the product purchase site 11. As a result, the appeal target can be returned to the forgotten product or sponsor by the product purchase site 11 again. Remember and buy the product online.

In step SA16, the control unit 52 updates the usage history information 57 shown in FIG. Specifically, the control unit 52 increments the number of reminding processes of the usage history information 57 by one. In step SA10, the control unit 52 starts using (reproducing) the content as a prize. Thereafter, the processing described above is executed.

[0057] When the content purchase site URL63 is pressed on the secondary promotion execution page 60 shown in FIG. 9, the control unit 52 sets the determination result in step SA14 to "Yes". In step SA15, the controller 52 carries out the secondary promotion. Specifically, the control unit 52 accesses the content purchase site 31 (see FIG. 11) corresponding to the content purchase site URL 63 and displays the content purchase site 31 on the display unit 58. As a result, the appeal target purchases the product version of the content through the content purchase site 31. The content of this product version can be used freely indefinitely depending on the appeal target.

When the content purchase site URL 63 corresponds to the content questionnaire site 32, the control unit 52 accesses the content questionnaire site 32 and causes the display unit 58 to display the content questionnaire site 32. As a result, the appeal target responds to the questionnaire on the content.

[0059] In step SA16, the control unit 52 updates the usage history information 57 shown in FIG. Specifically, the control unit 52 increments the number of reminding processes of the usage history information 57 by one.

[0060] Next, a reminder process (corresponding to step SA13—step SA15) when the logo display is set as the reminder model type in the license information 55 (see FIG. 6) is explained! To do. If the determination result power of step SA14 is “Yes”, the control unit 52 acquires the logo related to the sponsor from the logo 'CM information database 46 based on the permission information 55, and then displays the logo display page 64 shown in FIG. Display on display 58. On this logo display page 64, a logo 65 related to the sponsor is displayed. As a result, the appeal target is reminded again of the product and sponsor forgotten!

In step SA16, the control unit 52 updates the usage history information 57 shown in FIG. Specifically, the control unit 52 reminds the usage history information 57. Increment the processing count by 1. In step SA10, the control unit 52 starts using (reproducing) the content as a prize. Thereafter, the processing described above is executed.

[0062] Next, the reminder process (step SA13—corresponding to step SA15) when CM display is set as the reminder model type of permission information 55 (see Fig. 6)! /, Explained To do. If the determination result in step SA14 is “Yes”, the control unit 52 acquires CM information related to the sponsor from the logo 'CM information database 46 based on the license information 55, and then displays the CM display page shown in FIG. 66 is displayed on the display unit 58. In this CM display page 66, advertisements 67 regarding products and sponsors are displayed. As a result, the appeal target will be reminded again of forgotten products and sponsors on CM display page 66.

[0064] As described above, according to one embodiment, the distribution of the content as a premium is accompanied, the primary promotion that works on the advertisement is announced, and the license information regarding the use restriction of the content as a premium is given. 55 (see Fig. 6), the content 56, the license information, and the program 56 executed on the appeal target terminal 50 after the expiration date for using the content, and as a secondary promotion for the appeal target Since the program 56 for permitting the use of the content is distributed to the appeal target terminal 50 on condition that the advertisement is re-executed, the advertising effect can be enhanced.

[0065] The force according to the embodiment of the present invention has been described in detail with reference to the drawings. The concrete configuration example is not limited to the embodiment, and the design change and the like without departing from the gist of the present invention. Is included in the present invention.

[0066] For example, in the above-described embodiment, an example has been described in which the secondary promotion is performed after the primary promotion, thereby realizing a high advertising effect by repetition. (Content) may be divided into a plurality of parts, and the divided music may be downloaded a plurality of times. Hereinafter, with reference to FIG. 14, a first modification of the embodiment will be described. In the following, a case will be described in which a product (divided size and full size) as a free gift is downloaded on the condition of winning by purchasing a product to be advertised (for example, soft drink). Further, in the first modification, it is assumed that the promotion support device 40 stores a full-size musical piece and a divided-size musical piece divided into a plurality (for example, 10).

[0068] In step SB1 shown in the figure, a product (soft drink) with a campaign seal is purchased according to the appeal target. The campaign sticker is printed with a campaign ID for identifying the campaign and a music division size serial number for downloading the music of the division size on condition of winning.

[0069] In step SB2, the control unit 52 (see Fig. 1) of the appeal target terminal 50 accesses the campaign site (corresponding to the primary promotion site 47) by operating the appeal target. In step SB3, the control unit 52 causes the appeal target to input the campaign ID at the campaign site. In step SB4, the control unit 52 causes the appeal target to input the division size serial number.

[0070] Thereby, a lottery is performed, and in step SB5, it is determined whether or not the winning power. If the selection is lost, the result of step SB5 is “No”, and another product is purchased for re-challenge in step SB1.

On the other hand, when winning, the determination result in step SB5 is “Yes”. In step SB6, the control unit 52 of the appeal target terminal 50 increments the winning number by one. In step SB 7, the control unit 52 downloads a music piece of a divided size (about 30 seconds) from the promotion support device 40 and stores it in the storage unit 53. As a result, the appeal target can use the divided-size music on the appeal target terminal 50.

[0072] In step SB8, the control unit 52 determines whether or not the winning number is “10” corresponding to the full size (divided size X 10). In this case, the determination result is “No”. . Thereafter, the appeal target target repeatedly purchases the full-size music and downloads the product. As a result, Step SB1—Step SB8 are repeated.

[0073] Then, after winning 10 times and downloading 10 pieces of music pieces of divided size, the control unit 52 sets the determination result in step SB8 to "Yes". In step SB9, the control unit 52 Obtain the full-size serial number required for downloading full-size music from the target terminal 50.

[0074] In step SB10, the control unit 52 (see Fig. 1) of the appeal target terminal 50 accesses the campaign site. In step SB11, the control unit 52 causes the appeal target to input the full-size serial number at the campaign site.

In step SB 12, control unit 52 downloads the full-size music from promotion support device 40 and stores it in storage unit 53. As a result, the appeal target can use the full-size music on the appeal target terminal 50.

[0076] In one embodiment, as described with reference to FIG. 2, a configuration example in which the primary promotion and the secondary promotion are performed in relation to the sponsor A and the content provider B. As illustrated in FIG. 15, in addition to the sponsor A and the content provider B, the content utilization terminal provider C may also participate as the modified example 2 described above.

[0077] The content use terminal provider C provides a content use terminal as the first prize. In the second modification, the content use terminal is a mobile terminal that is used in place of the appeal target terminal 50 and uses the content as the second prize provided by the content provider B.

In addition, according to the above-described embodiment, as a third modification, the program for realizing the functions of the promotion support device 40 and the appeal target terminal 50 can be read by the computer shown in FIG. Record the program in the recording medium 300, read the program recorded in the recording medium 300 into the computer 200 shown in the figure, and execute it to implement each function.

[0079] The computer 200 shown in the figure has a CPU (Central

Processing Unit) 210, input device 220 such as keyboard and mouse, and ROM (Read

(Only Memory) 230, RAM (Random Access Memory) 240 for storing operation parameters, a reading device 250 for reading a program from the recording medium 300, and an output device 260 such as a display and a printer. CPU 210 reads the program recorded on recording medium 300 via reading device 250 and then executes the program to realize the above-described functions. Examples of the recording medium 300 include an optical disk, a flexible disk, and a hard disk.

Industrial applicability

[0081] As described above, the promotion support device, the promotion support method, and the promotion support program according to the present invention are useful for promotion that promotes advertising using premiums.

Claims

The scope of the claims

[1] Announcement means for notifying the primary promotion related to advertisements, accompanied by the delivery of content as a prize,

A license information generating means for generating license information regarding usage restrictions on the content as the prize in response to an access request of the appeal target terminal possessed by the appeal target, the content, the license information, and a time limit for using the content Is a program executed on the appeal target terminal after the elapse of time, for permitting the use of the content on condition that the promotion advertisement is re-executed as a secondary promotion for the appeal target. A distribution means for distributing the program to the appeal target terminal;

A promotion support device characterized by comprising:

[2] The secondary promotion may advertise at least one of a product to be advertised, a sponsor that bears advertising costs, and a content provider that provides content as the prize. The described promotion support device.

[3] The promotion support device according to claim 2, wherein in the secondary promotion, a advertisement regarding the product is displayed on the appeal target terminal.

[4] The promotion support device according to claim 2, wherein in the secondary promotion, an advertisement related to the sponsor is displayed on the appeal target terminal.

[5] The secondary promotion may provide an opportunity to access the appeal target terminal to a commodity purchase site where the commodity can be purchased and purchase the commodity with respect to the appeal target. 2. The promotion support device according to 2.

[6] In the secondary promotion, the appeal target terminal is accessed to a content purchase site where the product version can be purchased, and the appeal target is provided with an opportunity to purchase the product version content. The promotion support device according to claim 2, wherein

[7] A notification process for notifying the primary promotion related to promotional advertising, accompanied by the distribution of content as a prize,

In response to an access request of the appeal target terminal possessed by the appeal target, A permission information generating step for generating permission information relating to the use restriction of the content, the content, the permission information, and a program executed on the appeal target terminal after the expiration of the time limit for using the content, A distribution step of distributing a program for permitting use of the content to the appeal target terminal on condition that the advertisement is re-executed as a secondary promotion for the appeal target;

A promotion support method characterized by including:

[8] On the computer,

A notification process for notifying the first promotion related to advertisements, accompanied by the distribution of content as a prize,

A permission information generating step for generating permission information regarding use restriction of the content as the prize in response to an access request of the appeal target terminal possessed by the appeal target, the content, the permission information, and a time limit for using the content Is a program executed on the appeal target terminal after the elapse of time, for permitting the use of the content on condition that the promotion advertisement is re-executed as a secondary promotion for the appeal target. A distribution process for distributing the program to the appeal target terminal;

Promotion support program for running.

9. The secondary promotion advertises at least one of a product to be advertised, a sponsor that bears advertising costs, and a content provider that provides content as the prize. The listed promotion support program.

10. The promotion support product according to claim 9, wherein in the secondary promotion, a advertisement regarding the product is displayed on the appeal target terminal.

[11] The promotion support program according to [9], wherein in the secondary promotion, an advertisement related to the sponsor is displayed on the appeal target terminal.

[12] In the secondary promotion, the appeal is made to a product purchase site where the product can be purchased. 10. The promotion support program according to claim 9, wherein the promotion support program provides an opportunity to access the target terminal and purchase the product for the appeal target. In the second promotion, the appeal target terminal is accessed to a content purchase site where a product version of the content can be purchased, and the appeal target is provided with an opportunity to purchase the product version of the content. The promotion support program according to claim 9.