WO2006033556A1

WO2006033556A1 - The method and system of advertising perfumes and cosmetics by providing the sample

Info

Publication number: WO2006033556A1
Application number: PCT/KR2005/003146
Authority: WO
Inventors: Sang-Soo Lee
Original assignee: Sang-Soo Lee
Priority date: 2004-09-24
Filing date: 2005-09-22
Publication date: 2006-03-30

Abstract

A perfume and cosmetic advertisement system by providing a sample and a method of the same are disclosed. In the perfume and cosmetic advertisement system by providing a sample and a method of the same, a customer can have a chance of using a certain brand product and experiencing various brand samples. For an advertisement provider, an advertisement effect is maximized so that a customer can directly experience a sample and compare with other products as compared to a simple image advertisement.

Description

THE METHOD AND SYSTEM OF ADVERTISING PERFUMES AND COSMETICS BY PROVIDING THE SAMPLE

Technical Field

[1] The present invention relates to a perfume and cosmetic advertisement system by providing a sample and a method of the same, and in particular to a perfume and cosmetic advertisement system by providing a sample and a method of the same in which a customer can have a chance of using a certain brand product and experiencing various brand samples. For an advertisement provider, an advertisement effect is maximized so that a customer can directly experience a sample and compare with other products as compared to a simple image advertisement.

[2]

Background Art

[3] A conventional electric commerce based on the internet has advantages that a customer does not need to directly visit a department store or a shopping mall so as to buy a certain product, and that a customer can easily buy the products at a lower cost. The electric commerce has been widely adapted as a method of buying various products on the internet.

[4] With the above new trends, many internet shopping malls open to sell perfume and cosmetic products on the internet. However, in a conventional internet shopping mall which sells perfume and cosmetic products, only simple information such as a product image, a description and a motion picture is provided to customers. In particular, there is a limit for providing a customer with correct product information because perfume and touching feel are important in perfume and cosmetic products. When a customer buys a perfume or cosmetic product at a conventional internet shopping mall, the customer buys the perfume or cosmetic product not using five senses but using a direct recognition. The customer buys the products based on information collected from an acquaintance or a company's name value. The above type electric commerce does not have been widely activated. As a reason that the electric commerce does not have been widely activated in the field of perfume and cosmetic product sales, the reason lies in a purchase pattern of a cosmetic product such as a perfume, a skin care product, a manicure, an eye shadow, a powder product, etc. Namely, when selecting and buying a perfume or cosmetic product, a customer prefers to directly experience and compare a plurality of products for thereby buying a desired product. However, in the con¬ ventional internet shopping mall, only visible and one-dimensional product image is provided to the customer on the internet. A customer, who does not have enough in- formation on a corresponding product, has a problem for easily determining a purchase on the internet.

[5] In the perfume and cosmetic products, a customer prefers a product having a high brand recognition level. In case of the perfume and cosmetic products fabricated by a small and medium sized company, the qualities of the perfume and cosmetic products are good but the customer does not prefer because the product recognition level is low. Therefore, the small and medium sized companies do not have time for advertising the products to the customers. In order to overcome the above method, a method of using the internet market is most proper. However, with the earlier described problems, the internet market is not widely activated. The companies of the perfume and cosmetic products produce various new products, but it is impossible to know a market response and a customer's preference with respect to the new products. In particular, in case of a small and medium sized company, it is very difficult to obtain a database which will be efficiently used for a new product development and market strategy plan.

[6] In the conventional internet shopping mall which sells perfume and cosmetic products, a customer cannot directly experience, compare and purchase a desired perfume or cosmetic product. In addition, a fabrication company of a perfume and cosmetic product cannot fast receive a market response and customer's preference with respect to a new product. With the above reasons, a sale of a cosmetic product including a perfume product is very limited on the internet market. No proper purchase promotion method and system capable of overcoming the above problems are not disclosed.

[7] The applicant of the present invention filed Korean patent application Nos.

10-2004-0076775 and 10-2005-0087517 having the titles of Perfume and cosmetic sale induction system by providing a sample and a method of the same (hereinafter referred to prior art). In the above inventions, a customer can purchase a plurality of samples and can directly experience the samples, so that the customer can purchase a desired perfume or cosmetic product based on accurate product information for thereby overcoming the earlier described problems of the conventional art.

[8] However, in the above prior arts, in the case of the perfume and cosmetic products fabricated by a small and medium sized company which has a relatively low recognition from customers, since the customer prefers a product of a high brand recognition level or a high company recognition level, the customer is provided with less chance for purchasing samples and comparing with other products even when using the sale induction system capable of providing samples to customers. Therefore, the small and medium sized company cannot actively advertise and sell perfume and cosmetic products using the above system.

[9] Therefore, a new advertisement method is urgently needed, in which customers may be provided with samples with respect to various products, so that the customers can directly experience the products. In particular, a fabrication company, which produces a low and medium price product and a new brand product, can efficiently advertise using the prior art sale induction system. In addition, it is possible to fast know a customer's response with respect to the product. [10]

Disclosure of Invention Technical Problem

[11] Accordingly, it is an object of the present invention to overcome the problems en¬ countered in the conventional art.

[12] It is another object of the present invention to provide a perfume and cosmetic ad¬ vertisement system by providing a sample and a method of the same in which a customer can have a chance of directly experiencing a preferred brand sample as well as various new products and new brand products, and a fabrication company directly provide a sample, not a simple image of a product, so that a customer can directly experience a sample and compare with other products, for thereby maximizing an ad¬ vertisement effect.

[13] It is further another object of the present invention to provide a perfume and cosmetic advertisement system by providing a sample and a method of the same in which a product sample is provided to a potential customer who has a purchase intention of a perfume and cosmetic for thereby achieving a direct marketing effect.

[14] It is still further another object of the present invention to provide a perfume and cosmetic advertisement system by providing a sample and a method of the same in which a customer response and a market trend can be easily known by analyzing an actual product purchase ratio based on a free sample provided from a fabrication company, so that a new product or marketing plan can be established based on the analyzed result.

[15] It is still further another object of the present invention to provide a perfume and cosmetic advertisement system by providing a sample and a method of the same in which an advertisement product sample of an associated company is enclosed together with a sample of a product having a high recognition level, and a customer, who receives the sample, compares the sample with the enclosed high recognition product, so that it is possible to enhance a recognition level of an advertisement product sample using a high recognition product of a brand sample product.

[16] It is still further another object of the present invention to provide a perfume and cosmetic advertisement system by providing a sample and a method of the same in which a target marketing can be performed with respect to a certain customer at a relatively lower cost as compared to a conventional advertisement which is performed through newspaper, broadcast, magazine, etc.

[17]

Technical Solution

[18] To achieve the above objects, there is provided an improved perfume and cosmetic advertisement system by providing a product sample, comprising an operator server; a plurality of client side terminals which are connected with the operator server through a wired or wireless communication network; a plurality of advertisement associated company side terminals which are connected with the operator server through a wired or wireless communication network; a central concentration delivery server which is connected with the operator server through a wired or wireless communication network, wherein said operator server includes a product database (DB) which stores product information of a cosmetic including various perfumes; a sample DB which stores information concerning a stored amount of various products or a packed product; an advertisement sample DB which stores information concerning the registered advertisement sample when a certain advertisement associated company connects the operator server and registers an advertisement sample; a client DB which stores the personal information of a common client who connects the operator server and completes a member subscribing process; a price calculation database which stores price information used for calculating the price based on the purchased quantity and kinds of the sample; a payment DB which stores a payment content of the client; and an order DB which stores the order contents of the client; a system module which includes an output module which displays the kind of a sample on a screen based on the sample DB and the advertisement sample DB; a price calculation module which calculates the price of the sample based on the information of the price calculation DB in accordance with the kind and quantity of the samples when the client selects at least one sample; a payment module which pays the price based on a purchase intention de¬ termination of the client; and an order module which transfers the order content of the paid sample and the personal information of the client to the central concentration delivery server; and a system controller which comprehensively controls the whole operations of the system module based on the operator DB.

[19] In order to overcome the above problems, there is provided a perfume and cosmetic advertisement inducing method by providing a sample, comprising a step I in which an associated company connects an operator server through a wired or wireless com¬ munication method and receives a verification and registers an associated company ad¬ vertisement sample into an associated company advertisement sample DB; a step II in which a client connects the operator server through a wired or wireless communication network and receives a verification and selects at least one sample; a step HI in which an associated company advertisement sample recommendation module automatically selects an associated advertisement sample based on the selected sample information or a client directly selects an advertisement sample; a step IV in which the price calculated based on the kind and quantity of the selected samples is paid; a step V in which the sample is ordered by transferring the order content of the paid sample and the personal information of the client to the central concentration delivery server; a step VI in which the sample is packed based on the sample order content, and the packed sample is delivered to a delivery address based on the personal information of the client; a step VII in which the client connects the operator server through a wired or wires communication network and receives a verification and compares the received samples and selects at least one product same as the sample among the received samples and pays the price calculated based on the kind and quantity of the selected products; and a step VIII in which the product is ordered based on the order content of the paid product and the personal information of the client. Advantageous Effects

[20] The perfume and cosmetic advertisement system by providing a sample and a method of the same according to the present invention has the following advantages.

[21] First, the customer can be provided with a chance of experiencing a desired brand sample, various new products related to the brand sample and a new brand sample, and an advertisement associated company can maximize an advertisement effect so that the customer can have a chance of directly experiencing various samples, not simple images, and comparing with other products.

[22] Second, a sample is provided to a customer who has a plan of purchasing a perfume or cosmetic product and comparing with other products, so that a direct marketing effect can be achieved.

[23] Third, an actual product purchase ratio with respect to a free sample distribution is analyzed, so that it is possible to easily know a customer's response and a new trend in the market. A new product development and a marketing direction can be planned based on the above information.

[24] Fourth, an advertisement product sample of an associated company is enclosed together with a sample of a high recognition level, and a customer receives the samples and compares them, so that the recognition of an advertisement sample may be indirectly increased in help of a product having a high product recognition level.

[25] Fifth, in the present invention, it is possible to advertise at lower costs using various mediums such as newspaper, broadcast, magazine, etc. Therefore, target marketing may be achieved with respect to a certain customer. Brief Description of the Drawings

[27] Figure 1 is a schematic view illustrating a perfume and cosmetic advertisement system by providing a product sample according to the present invention; [28] Figure 2 is a view illustrating a system construction of an operator server of Figure l;

[29] Figure 3 is a view illustrating a system construction of a central concentration delivery server of Figure 1 ; and

[30] Figure 4 is a flow chart of a perfume and cosmetic advertisement method according to the present invention.

[31]

Best Mode for Carrying Out the Invention

[32] To achieve the above objects, there is provided an improved perfume and cosmetic advertisement system by providing a product sample, comprising an operator server; a plurality of client side terminals which are connected with the operator server through a wired or wireless communication network; a plurality of advertisement associated company side terminals which are connected with the operator server through a wired or wireless communication network; a central concentration delivery server which is connected with the operator server through a wired or wireless communication network, wherein said operator server includes a product database (DB) which stores product information of a cosmetic including various perfumes; a sample DB which stores information concerning a stored amount of various products or a packed product; an advertisement sample DB which stores information concerning the registered advertisement sample when a certain advertisement associated company connects the operator server and registers an advertisement sample; a client DB which stores the personal information of a common client who connects the operator server and completes a member subscribing process; a price calculation database which stores price information used for calculating the price based on the purchased quantity and kinds of the sample; a payment DB which stores a payment content of the client; and an order DB which stores the order contents of the client; a system module which includes an output module which displays the kind of a sample on a screen based on the sample DB and the advertisement sample DB; a price calculation module which calculates the price of the sample based on the information of the price calculation DB in accordance with the kind and quantity of the samples when the client selects at least one sample; a payment module which pays the price based on a purchase intention de¬ termination of the client; and an order module which transfers the order content of the paid sample and the personal information of the client to the central concentration delivery server; and a system controller which comprehensively controls the whole operations of the system module based on the operator DB.

[33] In order to overcome the above problems, there is provided a perfume and cosmetic advertisement inducing method by providing a sample, comprising a step I in which an associated company connects an operator server through a wired or wireless com¬ munication method and receives a verification and registers an associated company ad¬ vertisement sample into an associated company advertisement sample DB; a step II in which a client connects the operator server through a wired or wireless communication network and receives a verification and selects at least one sample; a step HI in which an associated company advertisement sample recommendation module automatically selects an associated advertisement sample based on the selected sample information or a client directly selects an advertisement sample; a step IV in which the price calculated based on the kind and quantity of the selected samples is paid; a step V in which the sample is ordered by transferring the order content of the paid sample and the personal information of the client to the central concentration delivery server; a step VI in which the sample is packed based on the sample order content, and the packed sample is delivered to a delivery address based on the personal information of the client; a step VII in which the client connects the operator server through a wired or wires communication network and receives a verification and compares the received samples and selects at least one product same as the sample among the received samples and pays the price calculated based on the kind and quantity of the selected products; and a step VIII in which the product is ordered based on the order content of the paid product and the personal information of the client.

[34]

Mode for the Invention

[35] The preferred embodiments of the present invention will be described with reference to the accompanying drawings.

[36] Figure 1 is a schematic view illustrating a perfume and cosmetic advertisement system by providing a product sample according to the present invention.

[37] As shown in Figure 1, a perfume and cosmetic advertisement system 1000 by providing a product sample according to the present invention includes an operator server 100, a plurality of advertisement (hereinafter referred to ad) associated company terminals connected with the operator server 100 through a wired or wireless com¬ munication network, a plurality of client side terminals 300 connected with the operator server 100 through a wired or wireless communication network, and a central concentration delivery server 400 which is connected with the operator server 100 through a wired or wireless communication network. Here, the advertisement associated company side terminals 200 and the client side terminals 300 are wired and wireless communication networks connected with the operator server 100 through a wired or wireless communication network or a base stations 500 and include a mobile device such as a cellular phone, and a PDA (Personal Digital Assistants), a notebook computer, a personal computer and a bi-directional HD TV.

[38] Figure 2 is a view illustrating a system construction of an operator server according to the present invention. As shown therein, the operator server 100 includes a system module 120, an operator database 150, and a system controller 160. The system module 120 includes a sale module 130 and a market survey module 140.

[39] Here, an operator database (DB) 150 includes a product database 152c which stores a product information of a cosmetic including various perfumes, a sample DB 152a which stores information with respect to a sample having a certain amount of various products or a packed sample, an advertisement sample DB 152b which stores in¬ formation with respect to the registered advertisement sample when a certain ad¬ vertisement associated company connects the operator server 100 and registers an ad¬ vertisement sample, a price calculation DB 153 which stores price information adapted to calculate the prices based on a purchase quantity and kind of the sample, a payment DB 154 which stores the payment contents of the client, an advertisement sample market response evaluation DB 155 which stores a result of the evaluation of the market response with respect to the advertisement sample of the associated company, and an advertisement sample preference survey DB 157 which stores an advertisement sample preference by the sex, age, and area of the client.

[40] The sale module 130 of the system module 120 includes an output module 132 which displays the samples and/or kinds of the products based on the sample DB 152a, the advertisement sample DB 152b and the product DB 152c, a price calculation module 133 which calculates the prices of the samples based on the information of the price calculation DB 153 based on the kinds and quantity of the samples when the client selects at least one sample, a payment module 134 which pays the prices based on a purchase intention determination of the client, and an order module 135 which transfers an order content of the paid samples and the personal information of the client to the central concentration delivery server.

[41] The market survey module 140 of the system module 120 includes an associated ad¬ vertisement sample recommendation module 142 which recommends an advertisement sample of the associated company based on the kinds and prices of the sample purchased by the client, an advertisement sample market response evaluation module 144 which stores the transaction contents and the client information into the ad¬ vertisement sample market response evaluation DB 156 when the same product as the advertisement sample is purchased and paid by the client after a plurality of samples and advertisement samples are delivered, and an advertisement sample preference survey module 146 which analyzes the advertisement sample market response evaluation DB 156, surveys the advertisement sample preferences by the sex, age and area of the client, and stores the surveyed preference information into the ad¬ vertisement sample preference survey DB 157.

[42] The system controller 160 comprehensively controls the system module 120 based on the operator DB 150. The operation and function of the system module 120 will be described in detail based on the operator DB 150.

[43] The sale module 130 of the system module 120 includes a verification module 131, a price calculation module 133, a payment module 134, and an order module 135. It performs a series of works related with the sales of the samples (including ad¬ vertisement samples) of various perfumes and cosmetics and the sale of the products. The verification module 131 performs a certain verification procedure based on the verification DB 151 in accordance with the known method when the customer connects the operator server 100 using the client side terminal 300 or when the associated company connects the operator server 100 using the associated company side terminal 200. The output module 132 displays the outer images of various perfumes and cosmetics on the client side terminal 200 based on the product DB 152c which has information of various perfumes and cosmetics, the sample DB 152a which stores the information of the samples, and the advertisement sample DB 152b which are registered by the advertisement associated company. In this case, the products such as various perfumes and cosmetics, the samples of the same and the advertisement samples have various brands provided from a plurality of companies. Therefore, the customer can select a desired product among many different brand products based on the sample and product information displayed on the screen. In particular, various ad¬ vertisement samples provided by the advertisement associated companies for free are provided to the customer, so that the customer has vide ranges of selections. The price calculation module 133 calculates the prices of the sample selected by the customer based on the sample-based price information stored in the price calculation DB 153 and stores the calculated price information into the price calculation DB 153 by the clients. In this case, a certain discount rate may be adapted based on the kinds and numbers of the samples purchased. The number of the advertisement samples provided for free may be changed based on the number and price of the samples purchased. The payment module 134 is provided so that the customer pays the prices calculated by the price calculation module 133 through various payment methods. The payment means includes a previous payment or a later payment method as well as all kinds of payment methods such as cellular phone, credit card, non-account book payment, point-based payment, and internet banking method. The amount and payment contents paid by the payment module 134 are stored in the payment DB 154 by the clients. The order module 135 stores the order contents paid and the personal information of the client into the order DB 155 and transfers to the central concentration delivery server 400. Therefore, the personal information such as sexes and ages by the clients and the client-based sample order contents and the client-based payment can be analyzed by analyzing the information stored in the payment DB 154 and the order DB 155.

[44] Figure 3 is a view illustrating a system constriction of the central concentration delivery server of Figure 1. As shown therein, the central concentration delivery server 400 includes an order receiving module 410 which receives a sample order content and a client personal information from the order module 135 of the system module 120, sample or product packing modules 420 and 430 which pack the sample or product based on the order contents received by the order receiving module 410, a delivery module 440 which delivers the samples packed based on the packing module to a delivery address based on the client personal information, and a system controller 450 which comprehensively controls the order receiving module 410, the packing modules 420 and 430 and the delivery module 440. Preferably, the sample or product packing modules 420 and 430 quickly pack and deliver the samples ordered by the packing and delivery automation system after the order receiving module 410 receives an order content from the order module 135, with the packing and delivery automation system being designed to automatically pack and deliver various samples.

[45] The client, which received the samples, directly experiences various samples, and connects the operator server 100 if necessary and purchases a desired product cor¬ responding to the sample. When purchasing the product, the sale module 130 of the operator server 100 performed on line the verification, product output, price calculation, payment and ordering based on the operations of the verification nodule 131, the output module 132, the price calculation module 133, the payment module 134, and the order module 135 and stores the personal information of the client who purchased the product, the payment amount, and the ordering contents into the payment DB 154 and the order DB 155 by the clients. Therefore, it is possible to analyze whether a certain client purchased a certain product among the sample products by analyzing the payment DB 154 and the order DB 155. As a result of the analysis, a client's product preference can be obtained based on a statistic data.

[46] There are method that the advertisement samples are provided by the advertisement associated company, and a method that an actual purchase ratio with respect to an ad¬ vertisement sample provided to the customer is processed based on a statistic data, and a market response and a preference of an advertisement sample are evaluated, and a new product development and a marketing strategy are planned using a result of the evaluation based on a reverse analogical method. The above two methods will be described in detail.

[47] The advertisement associated company connects the operator server 100 and registers a product and sample which will be advertised. When a customer selects and purchases various product samples, the customer can select at least one advertisement sample provided by the associated advertisement company. In this case, the number of the free advertisement samples can be determined based on the kind and price of the product sample which is purchased by the customer.

[48] The associated advertisement sample recommendation module 142 automatically recommends a certain advertisement sample based on the kinds and prices of the samples which were purchased by the client in the past. The advertisement sample market response evaluation module 144 stores the transaction contents and client in¬ formation (sex, age, residing address, etc.) into the advertisement sample market response evaluation DB 156 when the same client purchases and pays the same products as the advertisement sample among the delivered samples after pluralities of samples and advertisement samples are delivered. Therefore, it is possible to obtain a desired advertisement effect with respect to the advertisement samples by analyzing the advertisement sample market response evaluation DB 156 when the advertisement system according to the present invention is adapted providing the advertisement samples. In addition, it is possible to analyze whether a client having a certain feature (age, sex, area, etc.) actually purchases a product and to analyze the amount of purchases. The advertisement sample preference survey module 146 surveys the ad¬ vertisement sample preferences based on the sex, age and area of the client using the advertisement sample market response evaluation DB 156 and stores the preference in¬ formation into the advertisement sample preference survey DB 157. It is possible to known a product preference of the client by statistically processing the sold ad¬ vertisement products among the free advertisement samples by the sexes, ages, areas, etc. of the clients. In addition, it is possible to set a new product development and marketing strategy plan based on the product preference information.

[49] Figure 4 is a flow chart of the perfume and cosmetic advertisement method by providing product samples according to the present invention. The perfume and cosmetic sale promotion method according to the present invention will be described with reference to Figure 4.

[50] As shown in Figure 4, the perfume and cosmetic advertisement method by providing product samples according to the present invention includes a sample purchase step SlO, a sample delivery step S20, and a product purchase step S30. There is further provided a market survey step S40 in which a corresponding purchase amount is statistically processed as compared to an advertisement sample delivery amount provided in the sample purchase step SlO for free for thereby judging a new trend of the market with numeral data.

[51] Before the step S 10, a plurality of advertisement associated companies connect the operator server 100 and receive a verification. Thereafter, various kinds of ad¬ vertisement samples, which will be advertised, are registered in a step I. In this case, when the advertisement associated company registers the advertisement sample, a certain amount of advertisement fee is charged. Here, the sample purchase step SlO includes a step II in which a client connects the operator server through a wired or wireless communication network and receives a verification and selects at least one sample, a step HI in which the associated advertisement sample recommendation module automatically selects a registered associated company advertisement sample or a client directly selects an advertisement sample based on the selected sample in¬ formation, a step IV in which the calculated price is paid based on the kinds and quantities of the selected samples, and a step V in which the samples are ordered by transferring the order contents of the paid samples and the personal information of the client to the central concentration delivery server. In particular, in the step in, the ad¬ vertisement samples provided by the advertisement sample recommendation module or the client are preferably provided for free. The sample purchase step will be described in detail. When the client connects the operator server using the client side terminal and receives a verification, various perfume and cosmetic samples are displayed on the screen by the fabrication companies and/or the event products and/or the similar product groups. The client selects at least one sample with reference to the description of a corresponding product. In this case, the client can additionally select the ad¬ vertisement samples based on the numbers and prices of the selected samples. When the client does not select the advertisement sample, the associated advertisement sample recommendation module automatically recommends the samples. When all selections are completed, the prices calculated based on the kinds and quantities of the selected samples are displayed on the screen of the client side terminal. Next, the client pays the payment amount using the payment means. After the payment is completed, the personal information of the client and the order contents of the samples are transferred to the central concentration delivery server, and the ordering is completed.

[52] Here, the sample delivery step S20 includes a step S22 in which the order content is received from the order module 135, a step IV (S24) in which the samples are packed based on the sample order contents, and a step V (S26) in which the packed samples are delivered to a delivery address based on the personal information of the client.

[53] The product purchase step S30 includes a step VI in which after the client connects the operator server through a wired or wireless communication network and receives a verification, the client selects at least one product same as the advertisement sample among the delivered advertisement samples and pays the price calculated based on the kind and quantity of the selected product, and a step VIII in which the product is ordered and delivered based on the order contents of the paid product and the personal information of the client. The product purchase step S30 is a step in which the client compares the delivered samples and requests a verification to the operator server and actually purchases the product. This step is the same as the sample purchase step in which the product selection, payment and ordering are performed. Therefore, the detailed description of the same will be omitted.

[54] In the market survey step, the marketability of a certain advertisement product and a product preference of the client are calculated by analyzing a corresponding product purchase amount as compared to the advertisement sample distribution amount during a procedure from the sample purchase step to the actual product purchase step. The market survey step includes a step in which the transaction content and a cor¬ responding client information are stored into the advertisement sample market response evaluation DB, a step in which the advertisement sample market response evaluation DB is statistically processed and analyzed, and the product preference by the sex, age, and area of the client is surveyed, and the surveyed preference is stored into the advertisement sample preference survey DB. Therefore, the associated ad¬ vertisement company, which registered the advertisement samples into the ad¬ vertisement system according to the present invention, can analyze the advertisement sample market response evaluation DB and the advertisement sample preference survey DB without an additional market survey, so that the preference patterns of the customers with respect to the products of a corresponding company can be frequently judged, whereby a new product development and a marketing strategy can be ef¬ fectively planned.

[55]

Industrial Applicability

[56] As described above, it is obvious that a person skilled in the art can modify or amend the construction of the perfume and cosmetic advertisement system without departing from the concepts and scopes of the present invention. As the present invention may be embodied in several forms without departing from the spirit or essential characteristics thereof, it should also be understood that the above-described examples are not limited by any of the details of the foregoing description, unless otherwise specified, but rather should be construed broadly within its spirit and scope as defined in the appended claims, and therefore all changes and modifications that fall within the meets and bounds of the claims, or equivalences of such meets and bounds are therefore intended to be embraced by the appended claims.

Claims

[1] In a perfume and cosmetic advertisement system by providing a product sample, an improved perfume and cosmetic advertisement system by providing a product sample, comprising: an operator server; a plurality of client side terminals which are connected with the operator server through a wired or wireless communication network; a plurality of advertisement associated company side terminals which are connected with the operator server through a wired or wireless communication network; a central concentration delivery server which is connected with the operator server through a wired or wireless communication network, wherein said operator server includes a product database (DB) which stores product information of a cosmetic including various perfumes; a sample DB which stores information concerning a stored amount of various products or a packed product; an advertisement sample DB which stores information concerning the registered advertisement sample when a certain advertisement associated company connects the operator server and registers an advertisement sample; a client DB which stores the personal information of a common client who connects the operator server and completes a member subscribing process; a price calculation database which stores price information used for calculating the price based on the purchased quantity and kinds of the sample; a payment DB which stores a payment content of the client; and an order DB which stores the order contents of the client; a system module which includes an output module which displays the kind of a sample on a screen based on the sample DB and the advertisement sample DB; a price calculation module which calculates the price of the sample based on the information of the price calculation DB in accordance with the kind and quantity of the samples when the client selects at least one sample; a payment module which pays the price based on a purchase intention determination of the client; and an order module which transfers the order content of the paid sample and the personal information of the client to the central concentration delivery server; and a system controller which comprehensively controls the whole operations of the system module based on the operator DB.

[2] The system of claim 1, wherein said various perfumes, cosmetic products, sample and advertisement samples have various brands provided from a plurality of companies.

[3] The system of either claim 1 or claim 2, wherein when an advertisement associated company registers an advertisement sample, a certain advertisement charge is paid by the payment module, and the advertisement sample are provided to a client for free who selects at least one sample form the sample DB and purchases the selected sample, with the number of the free advertisement samples being determined in proportion to the quantity and price of the purchase samples.

[4] The system of either claim 1 or claim 2, wherein said central concentration delivery server includes: an order receiving module which receives a sample order content and a client personal information from the order module of the system module; a sample packing module which packs the sample based on the order contents received by the order receiving module; a delivery module which delivers the sample packed by the sample packing module to a delivery address based on the client personal information; and a system controller which comprehensively controls the whole operations of the order receiving module, the sample packing module and the delivery module.

[5] The system of either claim 1 or claim 2, wherein said system module further includes an associated advertisement sample recommendation module which recommends an advertisement sample of an associated company based on the kind and price of the sample purchased by the client.

[6] The system of either claim 1 or claim 2, wherein said system module further includes an advertisement sample market response evaluation module which stores the transaction content and the client information into the advertisement sample market response evaluation DB additionally provided at the operator DB when the same product as the advertisement sample among the samples is purchased and paid by the same client after a plurality of samples and ad¬ vertisement samples are delivered.

[7] The system of claim 6, wherein said system module further includes an ad¬ vertisement sample preference survey module which surveys an advertisement sample preference by the sex, age and area of the client by analyzing the ad¬ vertisement sample market response evaluation DB and stores the surveyed preference information into the advertisement sample preference survey DB ad¬ ditionally provided at the operator DB.

[8] In a perfume and cosmetic advertisement method by providing a product sample, a perfume and cosmetic advertisement inducing method by providing a sample, comprising: a step I in which an associated company connects an operator server through a wired or wireless communication method and receives a verification and registers an associated company advertisement sample into an associated company advertisement sample DB; a step II in which a client connects the operator server through a wired or wireless communication network and receives a verification and selects at least one sample; a step III in which an associated company advertisement sample recom¬ mendation module automatically selects an associated advertisement sample based on the selected sample information or a client directly selects an ad¬ vertisement sample; a step IV in which the price calculated based on the kind and quantity of the selected samples is paid; a step V in which the sample is ordered by transferring the order content of the paid sample and the personal information of the client to the central con¬ centration delivery server; a step VI in which the sample is packed based on the sample order content, and the packed sample is delivered to a delivery address based on the personal in¬ formation of the client; a step VII in which the client connects the operator server through a wired or wires communication network and receives a verification and compares the received samples and selects at least one product same as the sample among the received samples and pays the price calculated based on the kind and quantity of the selected products; and a step VIII in which the product is ordered based on the order content of the paid product and the personal information of the client.

[9] The method of claim 8, wherein said step I further includes a step for paying a certain advertisement charge based on the payment module when the ad¬ vertisement associated company registers an advertisement sample, and in said step HI, an advertisement sample directly provided based on a selection by the advertisement sample recommendation or the client is provided for free.

[10] The method of either claim 8 or claim 9, wherein said step VII further includes: a step in which when a client purchases and pays the same product as the ad¬ vertisement sample among the received samples, the transaction content and a corresponding client information are stored into the advertisement sample market response evaluation DB; and a step in which the advertisement sample market response evaluation DB is sta¬ tistically processed and analyzed, so that a product preference is surveyed by the sex, age and area of the client, and the surveyed preference information is stored into the advertisement sample preference survey DB.