WO2004072933A1

WO2004072933A1 - Advertising medium, advertising system, and infrared transmitting device for advertisement

Info

Publication number: WO2004072933A1
Application number: PCT/JP2004/001308
Authority: WO
Inventors: Makoto Tadamura; Takanori Takei
Original assignee: Makoto Tadamura; Takanori Takei
Priority date: 2003-02-12
Filing date: 2004-02-09
Publication date: 2004-08-26
Also published as: TW200417201A; JP2005037873A

Abstract

An advertisement display is performed on a surface of a planar medium (10) that can be attached to a wall or mounted within a vehicle. An infrared transmitting device (11) is provided which can transmit an infrared signal. The infrared transmitting device (11) includes a read memory in which advertisement information (web-page address and advertisement images) related to the foregoing advertisement display has been recorded. The advertisement information is transmitted from the infrared transmitting device (11) to a cellular phone having an infrared communication port, whereby the electronic advertisement information related to the advertisement display of an advertising medium (1) can be easily incorporated into the cellular phone side.

Description

Specification

Advertising media, advertising system and advertising infrared transmitter

Technical field

The present invention relates to an advertising system for easily obtaining public information from an advertising medium or a vending machine mounted on a wall such as an underground wall or a vehicle such as a train or a pass, and a poster form used in the advertising system. The present invention relates to a medium and an infrared transmitting device for advertisement. Background technology ''

Conventionally, advertising media attached to the walls of underpasses and vehicles such as buses generate advertising effects through visual perception.General advertising media include, for example, photographs of products, product caps and Along with the product description, the homepage address of the product manufacturing and sales company was displayed, and by accessing this homepage dress, it was displayed that more detailed information about the product could be obtained.

Also, as a system that can obtain information on a train, a system (network) that uses a portable information receiver (PDA) to allow users to obtain a variety of information instantly in public places has been proposed. And

According to this system, the information receiver issues a request for information to the computer system, and the computer selects the information from the remote computer from the remote database. Computing — Evening • The system is configured so that it can be stored in the system and its information can be managed for transmission to the information receiver.

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However, in the case of the former advertising medium, when accessing the displayed homepage address, it is necessary to enter the homepage address displayed on a personal computer or a mobile phone. There was a problem that it had to be memorized and was complicated.

In the case of the latter system, it is possible to transmit articles of a new magazine, but it is necessary to set up an interface in public facilities, etc., and there is a problem that the system becomes large-scale. .

The present invention has been made in view of the above circumstances, and is a simple system that can be used for advertising media. It is enormous to provide an advertising system that can easily obtain electronic information as advertising information, an advertising medium used in this wide-mouth system, and an infrared transmitting device for advertising. Disclosure of the invention

In order to achieve the above object, the advertisement medium of claim 1 is provided with an advertisement display on a wall surface or a surface of a flat medium that can be mounted in a vehicle, and an infrared transmission device that can transmit an infrared signal is provided. The infrared transmitting apparatus is provided with a read memory in which advertisement information related to the advertisement display is recorded.o

A second aspect of the present invention is the advertisement medium according to the first aspect, wherein the advertisement information is a homepage address related to wide-mouth display.

A third aspect of the present invention is the advertisement medium according to the first aspect, wherein the advertisement information is image information related to wide-mouth display.

According to a fourth aspect of the present invention, in the advertising medium of the first aspect, the pointing angle of the light emitting unit of the infrared transmitting device is set to 130 degrees.

According to a fifth aspect of the present invention, in the advertisement medium of the first aspect, the readout memory has a detachable configuration.

Claim 6 is an advertisement system for transmitting and receiving signals between an advertisement medium on which an advertisement is displayed and an infrared communication port.¾ The TRT telephone has the following features. .

The advertisement medium includes a planar medium that can be mounted on a wall surface or in a vehicle, and an infrared transmission device that can transmit an infrared signal. The infrared transmission device records advertising information related to fii Li J display. With read memory ο

The mobile phone has a recording unit that emits a reception permission signal to the infrared transmission device and records the advertisement information transmitted to the mobile phone by the infrared transmission device that has received the signal.

According to a seventh aspect of the present invention, in the advertising medium of the first aspect, the infrared transmitting apparatus is provided with communication means having an individual address, and the data is transferred from the outside to the communication means, so that the data in the fflj readout memory is read. It is characterized by rewriting.

Claim 8 is an infrared transmission device for advertisement that performs advertisement display by transmitting an infrared signal. A read memory in which advertisement information to be transmitted is recorded; and a communication means having an individual address. When data is externally transferred to the communication means, the advertisement information in the m m read memory is read. It is characterized by being rewritable

A ninth aspect of the present invention is an advertising medium, comprising: an infrared transmitting device that performs a wide display on a surface of a medium that can be installed on a desk and that can transmit an infrared signal. It is characterized by having a read memory in which advertisement information related to advertisement display is recorded.

Claim 10 is an advertisement medium, which can be installed at an arbitrary place, and has an infrared transmission device capable of transmitting an infrared signal therein, wherein the infrared transmission device is an advertisement related to a desired advertisement display. It is characterized by having a read memory in which information is recorded.

According to the advertising medium of the present invention, the infrared transmitting device (infrared transmitting device for advertising) mounted on the flat medium is provided with a delivery memory in which advertising information related to advertising display is recorded, and this advertising information is Since it is possible to transmit as an infrared signal, advertisement information can be easily transmitted to a mobile phone having an infrared communication port. According to the advertisement system of the present invention, an infrared communication port is provided. The mobile phone aS Puyo sends a reception permission signal to the infrared transmitter, and the infrared transmitter that received the signal can record the advertising information transmitted to the mobile phone in the recording unit. Electronic advertisement information (homepage address, image information, etc.) can be easily imported into the mobile phone and used. BRIEF DESCRIPTION OF THE FIGURES

FIG. 1 is an explanatory front view of an advertisement medium of the present invention, and FIG. 2 is an explanatory diagram of a configuration of a wide-a system of the present invention. 3A and 3B show an example of mounting an advertisement medium in a vehicle. FIG. 3A is an explanatory perspective view of a state inside the vehicle, and FIG. 3B is an explanatory sectional view of a wall surface inside the vehicle. Figure 4 is a forward chart for explaining the operation in the advertising system. FIG. 5 is a screen explanatory view showing an advertisement information selection screen on a mobile phone display. FIG. 6 is a perspective explanatory view showing another example of the advertising medium. FIG. 7 is an explanatory front view showing another example of the advertising medium. BEST MODE FOR CARRYING OUT THE INVENTION

An advertisement system as “an example of an embodiment of the present invention” will be described with reference to the drawings.

As shown in Figs. 1 and 2, this advertising system is composed of an advertising medium 1 on which an advertisement is displayed and a mobile phone 2 having an infrared communication port 21. Signals are transmitted and received between the two. It is supposed to do.

For example, as shown in FIG. 3, the advertising medium 1 is sandwiched between the pair of L-shaped rails 31 and 31 attached to the upper wall 30 of the subway vehicle, and the upper and lower edges of the advertising medium 1 Fixed to the wall.

The advertising medium 1 includes a poster-shaped planar medium 10 that can be mounted on a wall surface or in a vehicle, and an infrared transmission device (advertisement) that is mounted below the center of the planar medium 10 and can transmit infrared signals. Infrared transmission device).

On the surface of the flat medium 10, a photograph of the product, a catch copy of the product and a description of the product are posted.

The infrared transmitter (infrared transmitter for advertisement) 11 includes a read memory 12 composed of a ROM or a RAM in which advertisement information related to advertisement display is recorded, and a read memory 12 stored in the read memory 12. A light emitting unit 13 that outputs information as an infrared signal, a light receiving unit 14 that receives an infrared signal from the mobile phone 2, a read memory 12, a light emitting unit 13, and a light receiving unit 14 according to a predetermined program. And a control unit 15 for controlling the unit. The outer surface of the control unit 15 is fixed to a flat medium with a double-sided tape or the like (not shown). The infrared transmitter 11 is configured to be driven by a power supply (not shown) such as a built-in mercury battery.

One or more pieces of advertisement information are recorded in the read memory 12. The advertisement information includes, for example, homepage addresses of product manufacturing and sales companies, and image information related to advertisements. Further, the read memory 12 may be constituted by a detachable and rewritable memory stick or the like.

The light emitting unit 13 sends advertisement information as an infrared signal to the mobile phone 2 and a menu screen display signal for displaying an advertisement selection screen on the display unit 22 of the mobile phone 2. The apex angle (directivity angle) in the conical area irradiated with infrared rays with the advertising medium 1 as the back is 70 degrees or less, and preferably the infrared signal is in the range of 10 to 30 degrees. It has directivity to be irradiated. The infrared signal has a wavelength of, for example, 850 to 950 nm, and has an intensity capable of being received in a range of 3 to 6 m.

The above-mentioned directional angle may be set to an appropriate value in consideration of the installation location of the advertising medium 1, the receivable depth, the case where a plurality of advertising media 1 coexist at intervals, and the like.

By providing directivity such as irradiating an infrared signal in a range of a directivity angle of 10 to 30 degrees, a user holding the mobile phone 2 can stand at a place facing the advertising medium, and thereby the infrared transmitting device 1 The mobile phone 2 can be positioned within the range of irradiation of the infrared signal emitted from the light emitting unit 13 of 1, and the distance between the advertising media can be reduced when the advertising media 1 coexist. .

The light receiving section 14 receives a reception permission signal and an information selection signal as infrared signals transmitted from the mobile phone 2 side, and is specifically formed as a rectangular window on the front surface of the infrared transmitting apparatus. ing.

The control unit 15 receives the infrared signal (reception permission signal, information selection signal) from the mobile phone 2 side, extracts desired advertisement information from the read memory 12, and transmits it from the light emitting unit 13 as an infrared signal. Work.

That is, when a reception permission signal is received from the mobile phone 2, the menu screen display signal is transmitted from the light emitting unit 13 to the mobile phone 2, and the information transmitted by selecting the menu screen from the mobile phone 2 is transmitted. When receiving the selection signal, the selected advertisement information is extracted from the read memory 12 and transmitted from the light emitting unit 13.

The mobile phone 2 is provided with an infrared communication port 21 as a window at a position above the display unit 22, emits a reception permission signal to the infrared transmitter 11, and receives the signal. It has a recording unit for recording the advertisement information transmitted from the transmitting device 11 to the mobile phone 2 side. Also, the mobile phone 2 receives a program for transmitting a reception permission signal to the infrared transmitter 11, and receives a menu screen display signal transmitted from the light emitting unit 13 of the infrared transmitter 11, and transmits advertisement information. There is a built-in program that displays a selection screen and sends an information selection signal corresponding to the advertising information selected by the user. In addition, it is possible to set an infrared mode in which transmission and reception with an infrared signal can be performed by a desired key operation on the mobile phone 2.

Next, the operation of the above advertising system will be described with reference to the flowchart of FIG.

The user stands at a position facing the advertisement medium 1 and performs a desired key operation on the mobile phone 2 to set an infrared mode in which an infrared signal can be transmitted and received. This key operation may be provided by providing a dedicated infrared mode push switch that can be set to infrared mode with one touch, or by pressing multiple existing operation keys 23 on the mobile phone 1 You may do so.

When the infrared mode is set, an infrared signal (reception permission signal) is transmitted from the mobile phone 2, and the light receiving unit 14 of the infrared transmitter 11 attached to the advertising medium 1 receives this signal.

Upon receiving this signal, the infrared transmitting apparatus 11 transmits an infrared signal (menu single-screen display signal) from the module 3, and the infrared communication port 21 of the portable telephone αά2 receives this signal.

The H w ¾ 2 side receives the menu screen display signal and displays an advertisement information selection screen ¾: on the display unit 22. For example, as shown in FIG. 5, the selection part 51 of a home dress, an advertisement image, etc. is displayed on the taste play part 22. After the user selects the selection part 51 by moving to the cursor, Press the execution key (the desired operation key of the mobile phone),

As a result, an information selection signal corresponding to the selected wide information is transmitted from the infrared communication port 21, and the light receiving unit 14 of the infrared transmitter 11 receives the signal from the infrared receiver 1. The infrared transmitting device 11 receives the information selection signal, retrieves the selected advertisement information from the read memo U 12, transmits it as an infrared signal from the light emitting unit 13, and performs infrared communication with the mobile phone W'¾8 tongue 2 Port 21 receives this signal.

Since the mobile phone 2 has a recording unit for recording the advertisement information (home page address, advertisement image) transmitted from the infrared transmitter 11 to the mobile phone 2, the recorded advertisement information is displayed on the display unit 2. 2 and can be used as wallpaper in the case of images.

In the infrared transmission device 1 1 of the advertising medium 1 described above, an infrared signal is transmitted from the mobile phone 2. Although an infrared signal (menu screen display signal) is sent when a (reception permission signal) is transmitted, an infrared signal (advertisement information) is constantly emitted from the light emitting unit 13 of the infrared transmitter 11. The mobile phone 2 may transmit advertisement information to the recording unit of the mobile phone 2 when the mobile phone 2 transmits the reception permission signal.

Further, in the infrared transmitter 11 of the above example, a mercury battery was used as a driving power source, but a solar cell which generates electricity using a light source such as an interior light as energy is provided on a front surface as a panel unit. There may be.

In the above example, a mobile phone equipped with an infrared communication port 21 and capable of transmitting infrared signals has been described as an example.However, even if a mobile phone does not have an infrared communication port, an infrared No. can be transmitted and received. This infrared transmitting / receiving adapter is configured to be connectable to an external connection terminal of a mobile phone. This infrared transmission / reception adapter can have higher sensitivity than that built into a mobile phone. In other words, the range of transmission / reception can be reduced to about 10 m, which is much larger than the distance of infrared transmission / reception of the mobile phone of 10 to 20 cm.

In addition, the readout memory 12 of the infrared transmitter 11 is formed of a rewritable device, and the data of the advertisement information can be completely rewritten by transmitting an infrared signal from a dedicated data transmitter (external). It may be.

Further, by providing a device having a communication function on the infrared transmission device 11, it is possible to rewrite the data in the read memory 12 with a normal communication signal other than the infrared signal.

For example, if a communication device with an address is installed for each infrared transmission device 11 and new data and a rewriting execution program are transferred to the address, a signal is received by the infrared transmission device. Then, the program is automatically executed, and the data in the read memory 12 can be rewritten.

In this case, since the infrared transmission devices 11 have individual addresses, distribution to the infrared transmission devices 11 can be performed individually. It is also possible to distribute the same data to a plurality of infrared transmitters 11 at once.

According to this example, the data rewriting in the read memory 12 of each infrared transmitter 11 is performed. Since the presence or absence of the data can be managed by the address, rewriting errors can be reduced as compared with the case where the read memory 12 is replaced or the data in the read memory 12 is rewritten by transmitting an infrared signal on site.

In addition, the data management of the read memory 12 can be performed by remote control, and can be efficiently managed.

According to the advertising medium having the above configuration, by transmitting and receiving signals between the mobile phone 2 having the infrared communication port 21 and the infrared transmission device 11, the advertisement information can be recorded in the recording unit of the mobile phone 2. Therefore, the electronic advertisement information (homepage address, image information, etc.) related to the advertisement display of the advertisement medium 1 can be easily taken into the mobile phone 2.

In addition, since the signal to be transmitted and received is an infrared signal, it does not affect electronic devices such as a pacemaker and can be operated in a car without disturbing others.

In the above-described example, an example was described in which an infrared transmitting device (infrared transmitting device for advertisement) 11 was attached to a poster-shaped planar medium 10 to form an advertising medium 1. However, for example, an automatic transmitting device such as a soft drink can be used. Attach an infrared transmitter 11 to a vending machine, and apply it to a usage method in which advertising information transmitted from an infrared transmitter around a vending machine is received by a mobile phone that has an infrared communication port. be able to.

Also in this case, the readout memory 12 of the infrared transmitter 11 is formed of a rewritable device, and a device having a communication function is provided on the infrared transmitter 11 so that a dedicated data transmitter (external device) is provided. ), The communication data (new data and rewrite execution program) can be transmitted, so that the data related to the advertisement in the read memory 12 can be rewritten.

Alternatively, an advertisement may be displayed on the surface of a medium that can be installed on a table, such as the menu 40 arranged on a table in a restaurant or the like shown in FIG. In this case, an infrared transmitter 11 capable of transmitting an infrared signal is provided inside or on the menu surface, and this infrared transmitter 11 records advertisement information related to the advertisement displayed on the menu 40. Read memory. According to the advertising medium having the above structure, the advertisement information transmitted from the infrared transmitter 11 is located near the menu 40. Thus, it can be received by a mobile phone having an infrared communication port.

Further, an infrared transmitting device which can be installed at an arbitrary place and which can transmit an infrared signal is provided therein. This infrared transmitting device has a read memory in which advertisement information related to a desired advertisement display is recorded. By using a read-only advertising medium, for example, as shown in Fig. 7, if the advertising medium 51 is located near the video screen of a street monitor 50 or the like on which an advertisement is displayed, the Information related to advertisement display on the screen can be distributed.

That is, according to the advertising medium 51 having the above structure, the advertisement information transmitted from the infrared transmitting device 11 of the advertising medium 51 at a position near the street monitor 50 is transmitted by a mobile phone having an infrared communication port. Can be received.

Claims

The scope of the claims

1. An advertisement display is provided on a wall surface or a surface of a planar medium that can be mounted in a vehicle, and an infrared transmission device capable of transmitting an infrared signal is provided. The infrared transmission device relates to the advertisement display. An advertisement medium comprising a read memory on which advertisement information is recorded.

2. The advertisement medium according to claim 1, wherein the advertisement information is a homepage address related to advertisement display.

3. The advertisement medium according to claim 1, wherein the advertisement information is image information related to advertisement display.

4. The advertising medium according to claim 1, wherein the directional angle of the light emitting unit of the infrared transmitting device is 10 to 30 degrees.

5. The advertisement medium according to claim 1, wherein the read memory is configured to be detachable.

6. An advertisement system for transmitting and receiving signals between an advertisement medium on which an advertisement is displayed and a mobile phone having an infrared communication port,

The advertising medium comprises a flat medium that can be mounted on a wall or a vehicle and an infrared transmitting device that can transmit an infrared signal. The infrared ray device is an advertisement related to the advertisement. While having a read memory in which information is recorded,

An advertisement characterized in that the mobile phone emits a reception 1S at the infrared transmission device, and has a recording unit that records wide-mouth information transmitted to the mobile phone by the infrared transmission device that has received the signal. The system

7. The infrared transmitter is provided with a communication means having an individual address, and data is transferred from the outside to the communication means, thereby changing the data in the HU output memory. Advertising media described in Section 1

8.An advertisement infrared transmitter for displaying an advertisement by transmitting an infrared signal, comprising: a read memory in which advertisement information to be transmitted is recorded; and communication means having individual addresses.

By transferring data from outside the communication means, the advertisement information in the read memory can be rewritten.

An infrared transmitting device for advertisement characterized by the above.

9. In addition to displaying an advertisement on the surface of a medium that can be installed on a table, the apparatus further includes an infrared transmitting device capable of transmitting an infrared signal, wherein the infrared transmitting device reads out advertising information related to the advertisement display. Advertising medium characterized by having a memory.

10. An infrared transmitter capable of being installed at an arbitrary place and capable of transmitting an infrared signal is provided therein. The infrared transmitter includes a read memory in which advertisement information related to a desired advertisement display is recorded. Advertising media characterized by comprising: