WO2004042343A3 - Targeted marketing for subscriptions - Google Patents

Targeted marketing for subscriptions

Info

Publication number
WO2004042343A3
WO2004042343A3 PCT/US2002/031609 US0231609W WO2004042343A3 WO 2004042343 A3 WO2004042343 A3 WO 2004042343A3 US 0231609 W US0231609 W US 0231609W WO 2004042343 A3 WO2004042343 A3 WO 2004042343A3
Authority
WO
Grant status
Application
Patent type
Prior art keywords
magazine
subscription
store
retail
subscriptions
Prior art date
Application number
PCT/US2002/031609
Other languages
French (fr)
Other versions
WO2004042343A2 (en )
Inventor
David Diamond
Mark Hertenstein
Eric Holmen
Original Assignee
Catalina Marketing Int
David Diamond
Mark Hertenstein
Eric Holmen
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date

Links

Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination

Abstract

A system and method for utilizing point of sale data to target individuals with invitations for magazine subscriptions. A consumer receives an invitation (501) for a magazine subscription and can purchase a magazine subscription in a retail store. When the consumer purchases a subscription at a retail store, they receive a cash incentive redeemable at the store. Consumers are made offers depending on selecting criteria (850) including purchasing a magazine or being in the top percentage of spenders.
PCT/US2002/031609 2002-10-31 2002-10-31 Targeted marketing for subscriptions WO2004042343A3 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
PCT/US2002/031609 WO2004042343A3 (en) 2002-10-31 2002-10-31 Targeted marketing for subscriptions

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
PCT/US2002/031609 WO2004042343A3 (en) 2002-10-31 2002-10-31 Targeted marketing for subscriptions
US10530878 US20060004626A1 (en) 2002-10-31 2002-10-31 Targeted marketing for subscriptions

Publications (2)

Publication Number Publication Date
WO2004042343A2 true WO2004042343A2 (en) 2004-05-21
WO2004042343A3 true true WO2004042343A3 (en) 2004-07-08

Family

ID=32311614

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2002/031609 WO2004042343A3 (en) 2002-10-31 2002-10-31 Targeted marketing for subscriptions

Country Status (1)

Country Link
WO (1) WO2004042343A3 (en)

Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5926796A (en) * 1997-05-05 1999-07-20 Walker Asset Management Limited Partnership Method and apparatus for selling subscriptions to periodicals in a retail environment
US6129274A (en) * 1998-06-09 2000-10-10 Fujitsu Limited System and method for updating shopping transaction history using electronic personal digital shopping assistant

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5926796A (en) * 1997-05-05 1999-07-20 Walker Asset Management Limited Partnership Method and apparatus for selling subscriptions to periodicals in a retail environment
US6129274A (en) * 1998-06-09 2000-10-10 Fujitsu Limited System and method for updating shopping transaction history using electronic personal digital shopping assistant

Also Published As

Publication number Publication date Type
WO2004042343A2 (en) 2004-05-21 application

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