WO2004017228A2 - Plateforme de type logicielle dediee au referencement de sites du reseau internet - Google Patents
Plateforme de type logicielle dediee au referencement de sites du reseau internet Download PDFInfo
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- WO2004017228A2 WO2004017228A2 PCT/FR2003/050028 FR0350028W WO2004017228A2 WO 2004017228 A2 WO2004017228 A2 WO 2004017228A2 FR 0350028 W FR0350028 W FR 0350028W WO 2004017228 A2 WO2004017228 A2 WO 2004017228A2
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- WIPO (PCT)
- Prior art keywords
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- client
- platform
- consultant
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Classifications
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/951—Indexing; Web crawling techniques
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
- G06F16/9558—Details of hyperlinks; Management of linked annotations
Definitions
- the invention relates to a software type platform dedicated to referencing sites on the Internet.
- Internet users A growing number of entities, such as businesses, associations and / or individuals, wish to be present on the Internet to allow access to users of this network, hereinafter referred to as Internet users, to information offered by these entities.
- a website i.e. a set of data, generally in the form of pages coded in Hyper Text Mar ed-Up Language (HTML), which is stored in a server connected to the Internet so as to allow the transmission of this data to an Internet user making their request.
- HTML Hyper Text Mar ed-Up Language
- each site on the Internet is identified by its own address, called Unique Response Link (URL).
- URL Unique Response Link
- search tools are websites allowing you to order a research from U.R.L. from one or more key words so that, from this key word (s), a search server offers a list, called the result of the web, of sites and of their URLs correspondent so that the Internet user can access one or more sites which seem interesting to him, that is to say presenting a content relevant to his research.
- search servers Given the extremely high number of sites present on the Internet, search servers have an important role in promoting a site to Internet users. For example, when putting a new site online, it is important to reference the latter, that is, to ensure that this site is indexed in the databases of these search servers, so that internet users who have carried out a search or query by keywords can be directed to this new site by selecting the URL of this site in the web result.
- the URLs present in a web result are coded in the form of a hypertext link which allows direct access to the site corresponding to the URL by making a simple selection, for example by clicking on this URL by means of a mouse connected to a computer.
- a website manager hereinafter referred to as a webmaster, must control and determine the referencing of this site to feed traffic to the site.
- this webmaster is faced with the problem of determining an Internet strategy which, depending on the content of the site and the expectations of Internet users, makes it possible to define a list of keywords, associated with the site, to which the content of the site must correspond and to which the needs of Internet users can identify so that the search tool guides the user to the site via these keywords.
- the webmaster must make possible modifications to the structure of the site allowing it to be referenced optimally by the search servers since, as described later, it is possible that a search server cannot reference a site. for problems specific to the structure of the site.
- a search tool can simultaneously index several sites with similar or even competitive content, the webmaster is faced with the problem of defining a website structure allowing him to appear among the first responses to a list of web result provided by a search tool.
- the visibility of a site is measured by observing, for a given keyword, the rank of appearance or classification of this site in the list of results proposed by a search tool. Such an observation corresponds to making a measurement of a parameter hereinafter referred to as the Internet Penetration Rate Index (ITPN).
- ITPN Internet Penetration Rate Index
- This Internet Penetration Rate Index measures, for each keyword used by the site, the exact position occupied by the site concerned in the web results provided by the various search tools.
- these results indicate, for each search tool and each keyword, a rank of appearance of the site observed in the responses proposed by the search tools to the query corresponding to one or more of the keywords provided.
- each result is presented in the form of a data triplet: (search tool) / (keyword) / (rank of appearance of the site in the tools).
- the search results taken in a computer format specific to each software used, such as the CSV format, then takes a raw or simple form such as:
- the URL of the site "cosmetique.com” appears in a lower position with the search tool OR4 (respectively 17 th , 13 th and 18 th position for, respectively , the keywords 'cosmetic', 'makeup' and 'make-up' than with another search tool, such as the search tool OR 1 where, for these same search words, the site URL appears 2 1 ⁇ me, 4th and g IEM e posit ion.
- such a table makes it possible to determine that a keyword, such as 'cosmetic' or 'makeup', is better referenced than another keyword, such as 'make-up' in this example.
- Measuring the quality of the referencing of a site also requires observing the frequentation of this site, that is to say the number of Internet users accessing this site.
- the frequentation measure presents the problem that, when an Internet user has accessed a site via a search server in which this site is referenced, it is common for the Internet user to memorize in the memory of his computer, generally under the form of a "favorite" in the menu of its browser, the URL of the site accessed to the extent that this site interests him, thus avoiding a new search each time he needs to connect to this site.
- a TAG registered in an Internet page is thus a small script, or program, which is executed each time the page is read by a browser.
- this quantity of information to be processed limits the time that such a consultant can allocate to their analysis and therefore to the quality of their advice to place or maintain the site in a good position of visibility and traffic.
- a consultant generally transmits analysis reports in a similar form for different clients, that is to say that there is no personalization of the results transmitted to a client because it this would represent a surplus of form work carried out to the detriment of the background analysis of the client's site.
- a referencing by means of a "spider” has the disadvantage that it can take around twenty eight days, without it being really possible to control the duration during which a site is not referenced .
- this site For example, considering a site providing access to the content of a dynamic database, that is to say whose data may vary, this site then appears only as a single page whose fields are populated by the content of the database. However, this site potentially has as many pages as entries in the database while the "spider" can only read the single physical page, which presents the problem that its analysis will not take into account the actual content. of the site, that is to say the content of the database.
- META To characterize these pages.
- the number of keywords that can be associated with an Internet page is limited, generally to twenty keywords, which does not allow to characterize precisely the content of each page, in particular in the case of a dynamic site linked to a database. data from several hundred or even thousands of entries.
- the invention makes it possible to solve at least one of the problems mentioned above by integrating a set of functionalities relating to referencing in a single software-type platform.
- the present invention relates to a software type platform dedicated to referencing Internet network sites, that is to say to their indexing by search tools of this Internet network accessible to Internet users, this platform comprising a database, characterized in that it comprises a client interface allowing access to the database for a client, manager of a referenced site, a consultant interface allowing access to the database for a consultant responsible for the referencing of a site, and the means so that, depending on the interface used to access the platform, separate data is provided to user client or consultant.
- the data relating to the referencing of a site can be directly shared between consultants and clients, via its own interfaces, which makes it possible to increase the speed with which this information reaches the client.
- a platform in accordance with the invention makes it possible to filter the raw data of the database to present to the client or the consultant fine data corresponding to the service that this client or this consultant desires. observe, such as a traffic measurement service and / or a visibility measurement service.
- the platform acts as an analysis tool which makes it possible to transmit to the client and / or the consultant data filtered by their interface to be discriminatory from a sought analysis, thus facilitating the work of the consultant and the reading. of this data by the customer.
- the platform combines a site traffic measurement service with its referencing service in order to identify and monitor the performance of sites on the Internet. Thus, it makes it possible to manage the classification of the site in the research tools in the light of the frequentation that this positioning generates.
- Such a platform therefore presents an intelligent interface, because it is scalable, ergonomic and personalized vis-à-vis each user (eg client or consultant), integrating proprietary technologies specifically developed to combine the services described above with services provided by known technologies. , such as dedicated visibility or traffic software, in order to master and control an Internet strategy on a global scale.
- the platform designated by Holosfind, constitutes an innovative technological tool whose various applications make it possible to carry out reports, or reporting, on the effects induced by referencing. Holosfind thus makes it possible to implement a strategy
- Holosfind offers a synthetic representation of all the results of positioning of sites on the Web.
- Holosfind can store all the data, from the start to the end of a service, to develop a precise and transparent rendering of the data which constitute it as the first and most complete traceability, c is to say in monitoring over time, the evolution of the visibility and traffic, or attendance, of a site.
- Holosfind is a decision-making tool allowing to identify the best opportunities in terms of Webmarketing, and in particular to identify particularly effective keywords to reference a site. As such, it aims to be an essential dashboard for leaders and managers in charge of Marketing, Communication and the Internet. Holosfind represents a visionary tool, allowing anticipation of the performance of current campaigns. And those to come.
- the Holosfind platform advocates maximum transparency and leads to a constant improvement in the client-provider relationship.
- the implementation of the technology offers transparency and responsiveness: the analysis and reliability of the relevant results highlighted on a console, illustrates a pledge of know-how and leads to rigorous driving.
- this referencing is carried out according to a particular method, called Holosfind Connecting Indexing, which makes it possible to analyze the content of the websites of clients, dynamic as well as static websites, to translate them into XML language and to associate an unlimited number of them. of keywords.
- Holosfind Connecting Indexing a particular method, called Holosfind Connecting Indexing, which makes it possible to analyze the content of the websites of clients, dynamic as well as static websites, to translate them into XML language and to associate an unlimited number of them. of keywords.
- the platform also includes means for "tagging" the sites referenced according to the HCI method to allow to measure the frequentation due to the research tools in which the HCI method has been applied. This allows the service to be billed based on the results of the method.
- the platform according to the invention therefore comprises means for automatically producing, from raw data files, presentation tables and graphs relating, in particular, to the results of a client's ITPN.
- the consultant's work focuses on analyze the figures from these measurements.
- the invention therefore makes it possible to reduce the time necessary for monitoring the visibility of a site from several days to a few hours.
- the platform includes means to assist the analyzes and the drafting of comments by the consultants.
- it includes a knowledge base, called “Virtual Brain” in the following, fed by the previous comments of these consultants, these comments being stored in a database, and associated with a results profile.
- the platform offers one or more comments that may correspond to the profile detected.
- the platform may include means of assistance in the analysis of the measurement of the visibility or of the frequentation of a site, and in particular by cooperating with known software dedicated to operations relating to the frequentation or the visibility of a site.
- the platform according to the invention can have numerous advantages for: - Personalizing the presentation of the results vis-à-vis a client, for example by means of colors and / or tables of specific analyzes,
- the platform includes means for analyzing the visibility of the site throughout the Internet, the visibility of a site being its rank (s) of appearance or ranking of this site in the list of results proposed by one (or more) search tool (s) in response to a keyword.
- the platform comprises means for analyzing the visibility of a site by means of specific or dedicated software which, according to the keywords provided, a list of selected search tools and a U.R.L. in particular, carry out the operations necessary to obtain the classification of the site in the list of proposed results with regard to the search tools indicated.
- the platform includes means for automatically formatting visibility data presented in a dedicated computer format, such as CSV (Comma Separated Value), in a generalized language such as in Hyper Text Marked-up Language or under the form of an image document, for example in ⁇ pdf format in order to make them easily available to a client or a consultant via its interface.
- CSV Common Separated Value
- a generalized language such as in Hyper Text Marked-up Language or under the form of an image document, for example in ⁇ pdf format in order to make them easily available to a client or a consultant via its interface.
- the platform comprises means for, at the level of the consultant interface, inserting images and means for commenting on the data presented, these images and these comments being transmitted to the client via the client's interface.
- the platform comprises means for modifying the presentation of results via the client interface, in particular in the form of tables and / or graphs, and means for selecting as keywords exact expressions (keywords with quotes), parts of an expression (keywords without quotes), or by combining the two.
- the platform comprises means so that the consultant interface presents, within the visibility module, at least one of the following sub-modules:
- a “Ranking” sub-module which allows you to select data relating to the classification of a U.R.L. vis-à-vis search engines,
- An “Evolution” sub-module which filters raw data to provide data relating to the evolution of the visibility of a site according to different time periods so as to identify variations in visibility
- a “Competitors” sub-module which makes it possible to present, at the customer's request, visibility studies concerning sites competing on its site
- - A “Guarantee” sub-module which allows the raw data relating to the customer to be filtered to provide data relating to the nature of the service required by the client
- a “Help” sub-module which provides information relating to the use of the platform in order to understand how it works.
- the platform includes means for referencing a site almost immediately by registering this site in the database of a search tool.
- the platform comprises means for reading the content of a client's website, coded in HTML language, for translating it into XML format and for saving it in XML in the database of a search tool.
- the platform includes means for translating a website into XML language according to the following steps: a) Reading the content of the site, in particular its dynamic content, b) Generating URL addresses for all pages of the site. For this purpose, it should be noted that these URLs are generated for any type of page, including dynamic pages.
- the platform comprises means for the TAG generated by the platform and inserted in the XML document to count the accesses to the site via the search tool in which it is referenced.
- the platform includes means for the client interface to present the number of accesses detected by the TAG in real time, for example in “Clic report” or “Performance” sub-modules, as well as means for consulting an index of the main technical words used.
- the platform comprises means for selecting the period of time, for example a week or a month, to which the results presented in terms of access relate.
- the platform includes means for accessing a set of analyzes relating to consultations or visits to a site, such as the number of visits in a day, the number of new visitors, the duration of these visits. .
- the platform includes means so that the client can consult, via the interface client, to the list of search engines considered, the number of visits that each engine generates and the list of keywords considered.
- the platform includes means so that the client can access, via the client interface, the pages consulted by Internet users and / or a summary of the typical navigation of these Internet users on their website.
- the platform includes means so that the client can consult, via its interface, an analysis of the languages in which the consultations of its site were carried out as well as the distribution, in terms of time zone, of these consultations in a day.
- the platform includes means so that the client can consult, via its interface, technical information relating to the browsers and / or platforms used by the clients to consult its website, which enables it to improve or d 'adapt its site to these browsers.
- the platform includes a complete identification system of a user accessing a site, in real time, allowing, for example, to know the data relating to his host from which he makes his consultation, to know in which page it is on a site and the duration of its consultation, the sections or products that it is consulting, and / or to put in direct contact with this Internet user via a system, such as a chat, that is to say a real-time communication window, in order to exchange information in text mode and / or send files to it in different format - (text, sound or video) during online chat or dialogue .
- a system such as a chat, that is to say a real-time communication window, in order to exchange information in text mode and / or send files to it in different format - (text, sound or video) during online
- the platform includes means so that the client can follow the progress of the work carried out by the consultant according to a predetermined schedule.
- the platform includes means for offering the following services to a client, via its interface: a) Consulting information concerning the client's website, and consulting referencing and positioning information relating to (x) site (s) of competitor (s), b) Consultation of the strategic directions decided jointly by the client and the consultant, c) Consultation of the title and description of a site, produced by a consultant, appearing in the search engines as well as the relevant keywords to which the site seeks to correspond, d) Transmission to the client via the platform of pages optimized for a site by a consultant, e) submission to a client site, directly in windows of submission provided for this purpose by each search engine.
- the platform includes means for the consultant to select, through its interface, different types of displays, or charters, personalized, for example, in the distinctive colors of a client.
- the platform includes means for the consultant to access all of the services provided by the platform to a client, as well as additional services such as the name of the client site, its URL, the client's login. allowing him to connect to the platform, his password, the current phase of the referencing process as well as an indicator of delay in this phase.
- the platform includes means for the consultant to access a specific “Holosfindoperator” module which allows customers, such as operators of a telecommunications network, to have restricted functions adapted to their status to consult a fleet. of customer sites belonging to it and which are treated as white labels by the referencing company.
- the platform includes means for the consultant to provide statistics on the results of each site to the operator and to his customers, and inform the operator of statistics on the distribution of his products in his fleet.
- the platform includes an administrator interface making it possible to create, modify and delete users of the platform (client, consultant, optimizer), as well as files managed by the consultant.
- the platform comprises a system, called Virtual Brain, making it possible to provide, from visibility results or frequentation of a site, one or more standard comments which can serve as a basis for the consultant's reflection, these comments being determined by comparing these results with results recorded in a database and associated with comments.
- the platform comprises means for generating pages of the platform accessible to a client from data coded in the Java programming language.
- the platform includes means for printing the pages being viewed, providing help or an index of the main technical words used, as well as access to the documents by download. In one embodiment, the platform includes means for restricting a client's access to only the modules for which this client has subscribed to the service associated with the consultant.
- FIG. 1 is a diagram representing a method of generating pages implemented by a platform according to an embodiment of the invention
- FIG. 2 is a functional representation of the structure of a platform according to an embodiment of the invention
- FIGS. 3a, 3b and 3c represent the hierarchical organization of the functions of a platform accessible to a client according to an embodiment of the invention
- FIGS. 4 and 5 are examples of presentation of analysis pages relating to referencing provided by the client interface
- FIG. 6 is an example of presentation of an analysis page relating to referencing provided by the consultant interface
- FIG. 7 is an example of presentation of an analysis page relating to referencing provided by the administrator interface
- FIG. 8 is a diagram representing the advantages of various programming technologies vis-à-vis the platform according to the 'invention.
- the various pages 101 (FIG. 1) of the platform accessible to a client 102 are generated from data coded in the Java programming language, which allows these pages to be generated reliably as described below using Figure 1.
- JSP Java Server Pages
- the user connects to the platform via the Internet network 104 in. sending a request 105 of a page to the server 102.
- the “JSP servlet Engine” 106 located on the server 102, then executes the java code contained in the file JSP 101 to generate the HTML code 107 transmitted to the user's browser 103 via the Internet 104.
- the server 102 represented in FIG. 1 uses, in this embodiment, the Apache application.
- Apache is a server with few known security vulnerabilities. In fact, as soon as a bug or a security flaw is detected, it is quickly corrected and a new version of the application is published.
- Apache also has many features including the ability to define a specific configuration for each file or shared directory, as well as define access restrictions using 'httpd files.
- conf ' that is to say an Apache configuration file allowing to define rules in a directory and in all its sub-directories. Thus, it can be used to protect a directory with a password, to change the name or extension of the page used as an index, or to prohibit access to the directory.
- CGI Common Gateway Interface
- the web server reads the response from standard output.
- CGI programming is hardly reactive. Each time a web request is received by the web server, a new complete process is created. Creating a process for each request requires significant server time and resources, which limits the number of requests that a server can handle concurrently.
- ASP Active Server Pages
- ADO ActiveX Data Object
- PHP Personal Home Pages
- PHP works similarly to ASP: the script sections are surrounded by special tags and incorporated into an HTML page. These scripts are executed on the server before the page is sent to the browser.
- PHP uses C syntax and provides efficient and simple support for type control and access to the database.
- JSP Java server Pages
- JSPs have many advantages over other server-side technologies. First of all, since it is a robust and powerful Java technology, JSPs work on any platform, especially since they are independent of the Web server.
- JSP code runs in an application server, also called a JSP engine.
- the JSP engine scans the JSP code and generates a corresponding servlet, unless one already exists. It then invokes the servlet and returns the content obtained to the web browser. So the programmer does not have to worry about technical details such as connecting to the network, formatting the response to the HTTP standard, etc.
- JSPs can use all Java APIs to communicate with external applications, to connect to databases, access I / O, etc.
- An application server is a server inserted between a Web server (to which clients are connected) and the company's information system.
- the application server dynamically generates web pages for connected users from heterogeneous information, collected in the databases of the company.
- the role of the application server is to manage all of the client's interconnection tasks such as load distribution between several servers and management of database connections.
- JRun edited by Allaire, is an application server
- Tomcat from Sun, is a JSP / Servlet engine, from the Apache foundation, used in the execution of Java Servlet and JSP technologies. Tomcat turns on a number very important of different operating systems, it is very well integrated with the Apache server (but also with others like
- Resin from Caucho, has a significant number of advantages: it supports the main web servers on the market (iPlanet, IIS, Apache) and is equipped with interesting tools such as XSL and XML support for managing document models and even supports version 2.3 of the Servlet API
- a web server is software that allows clients to access web pages from a browser installed on their remote computer.
- a Web server is therefore a "simple" software capable of interpreting HTTP requests arriving on the port associated with the HTTP protocol (by default port 80), and providing a response with this same protocol.
- the main web servers on the market are PWS, IIS, Apache and Netscape Enterprise.
- PWS is a web server strongly linked to technology
- PWS can be used under Windows 95 or Windows NT 4.0. PWS software can be used in two different ways.
- PWS can only manage a limited number of simultaneous connections.
- IIS is a technology-centric web server
- IIS can support multiple simultaneous connections. Some of the biggest sites Internet webs use IIS. IIS cannot be used under Windows 95 or 98, but only under Windows NT Server or
- Windows NT is very advantageous for Extranet designers because it allows encrypted transmissions because it allows users to serve different Web servers using the same server on the same machine.
- the Netscape server also has a relatively secure certification system. It is provided with a search tool and has direct links to some database protocols.
- Apache is the result of a multitude of software patches to make it a very secure solution. Indeed Apache is considered to have few known flaws.
- Apache now has many features including the ability to define a specific configuration for each shared file or directory, as well as define access restrictions using the httpd.conf files.
- the httpd.conf file is an Apache configuration file, used to define rules in a directory and in all of its subdirectories. It can be used to protect a directory by password, to change the name or extension of the index page or to prohibit access to the directory.
- RDBMS Management System Open Relational Databases
- This system must be capable of operating on different platforms, must evolve easily according to needs, support strategic transactional applications and be provided with open interfaces allowing integrations.
- Integrity we can specify rules to be respected by the data.
- a database management system (DBMS) can control the quantity of its data further and beyond the means offered by application programs.
- Security data can be protected against unauthorized read and write access.
- Recovery from failure the database is protected against hardware faults, disk failures and certain user errors. Sharing between applications: multiple application programs can access and manipulate data in the same database.
- a database is a neutral medium that facilitates communication between isolated programs.
- the database can be a partition born on various sites, on various companies and various hardware platforms.
- Middleware is based on client-server communication techniques, it provides connections between data servers and development tools on client workstations. This layer of software hides networks and associated communication mechanisms. It ensures collaboration between clients and servers.
- Middleware in terms of architecture is defined as being a set of software services built on top of a transport protocol in order to allow the exchange of requests and associated responses between the client and the server in a transparent manner. It thus hides the heterogeneity of the components involved.
- Network transparency all networks must be supported (LAN, WAN, etc.) the mediator intervenes above the transport layer of the OSI model.
- This can be of the TCP / IP or other type, it can allow the establishment of sessions and the exchange of messages through the session layer or by sending isolated datagrams.
- Transparency on the server the middleware must be able to hide the diversity of often different SQL dialects and to standardize languages based on standards. Transparency in languages: The middleware must allow the integration of the functions of connection to servers, transmission and reception of results in any development language used on the client side.
- OLEDB Object Linking and Embedding Database
- ADO ActiveX Data Object
- ODBC Open Data Base Connectivity
- JDBC Java Database Connectivity
- OLEDB is a set of interfaces that access data with any type and from multiple data sources using the OLE Component Object Model
- OLEDB provides access to relational or hierarchical, persistent or volatile data, based on SQL or on other query language. Despite the features it offers, OLEDB technology has flaws: Immature and unstable technology; Not based on a standard; Microsoft proprietary technology and not available on UNIX.
- ADO is an extension of OLEDB and not a different access strategy. It can access an ODBC driver through the OLEDB-ODBC bridge and greatly simplifies development, but of course the problem of portability on non-WIN32 platforms remains persistent.
- ODBC is a software layer intended to allow an application to access a database transparently.
- the use of an ODBC architecture is useful when we have several different DBMS and we want to access it in a uniform way.
- ODBC ODBC technology makes it possible to interface an application in a standard way to any database server, as long as it has an ODBC driver.
- ODBC is also the standard most supported by operating systems for data access. It is based on the specifications of the SAG CLI and ANSI / 92 SQL6. The client side drivers are available on Windows, Unix and Macintosh and other environments.
- JDBC is a Java API (set of classes and interfaces defined by SUN and the actors of the domain of databases) allowing to interact with relational databases using the Java language via SQL queries. This API allows to reach almost DBMS (MySQL, Sybase, Oracle, Informix, etc.).
- JDBC driver The set of classes that implement the interfaces specified by JDBC for a particular database manager is called a JDBC driver. Access protocols Since databases are proprietary, there are therefore several drivers to reach various databases.
- drivers classified into four types, can be written entirely in Java and therefore be downloaded, or they can be implemented using native methods to access the existing data access libraries.
- JDBC offers several advantages:
- the results are not Java objects.
- Performance and power the performance and power of a language depend on its compiler and its execution cycle.
- Portability the portability of a language depends on the platform that supports it.
- the richness of functionality it is the number of functions that a language can do.
- support is mostly free.
- Memory consumption it is to allocate space that it uses during execution.
- JSP technology is the most suitable. In what follows, we justify the choice of different tools related to this technology.
- the choice of a server depends essentially, apart from the performance concerning the content service other than Servlets, on two criteria: the version of the Servlet API and the version of JSP supported.
- the chosen operating system is not taken into account for the choice of the Servlets engine because, since this type of server is (in general) programmed entirely in Java, any operating system having an implementation of the Java virtual machine is supposed to work. Our choice relates to the application server, JRun. The latter is an interesting choice since it is today the most widespread in the professional world.
- Apache software is currently the most used HTTP server in
- MySQL is a Database Management System (DBMS) running Windows and Linux. This system is an entity in which it is possible to store data in a structured manner and with the least possible redundancy. MySql also provides multiple simultaneous connections.
- DBMS Database Management System
- MySQL does not manage data integrity and therefore does not back up and restore data which makes data processing, on the one hand, less reliable and accelerates, on the other hand, data processing .
- MySQL is mainly based on the speed of data manipulation and its tolerance for multiple simultaneous connections. We can say that this choice fully contributes to the optimization of the site.
- JDBC middelware would then be the most suitable since it adapts well with JSP technology.
- the platform has different interfaces accessible by different users.
- the platform includes a client interface, otherwise known as a "front office", allowing a client to consult information provided by the platform while a consultant interface allows a consultant to process, update or consult information stored in the platform, and in particular that to which his client has access.
- this secure access comprising, for example, means for the user to enter a login and an associated password so that the platform can verify that the password entered corresponds to the login.
- the platform directs a user to access the corresponding interface.
- FIG. 2 schematically represents the platform 200 according to a preferred embodiment described below.
- this platform has a client interface 202 which allows a client 204 to access four services of the platform, hereinafter called modules, namely:
- a first module 206 “Webpositioning”, intended to present results relating to the visibility of a site
- a second module 208 "HolosFind Traffic”, intended to evaluate the frequentation of a site
- a third module 210 intended to follow the progress or the schedule of works
- modules are accessible via the client interface 202 using a home page comprising means allowing the selection of a client's website being referenced, in particular if the client 204 has more than one. After this selection, the client 204 accesses a second home page allowing access to the modules mentioned above, and detailed later, the data presented in each module being relating to the client site selected in the previous step.
- the platform 200 includes means for allowing a client's access only to the modules for which this client has subscribed to the service associated with the SEO, the other modules being hidden.
- the "Webpositioning” module is dedicated to analyzing the visibility of a client's website. In other words, this module makes it possible to present ITPN measurement results. For this, the data presented are grouped in a CSV (Comma Separated Value is to 'say values separated by commas), which can access a customer support consultant.
- CSV Common Separated Value is to 'say values separated by commas
- the platform includes means 214 for automatically formatting the data present in this file, and in particular for transposing it from the computer format in which dedicated software provides the result, such as CSV, in a generalized language such as in HTML or in the form of a PDF document allowing them to be made available to the client via its interface.
- the platform 200 comprises, at the level of the consultant interface 226, means for inserting images and means for commenting on the data presented.
- the platform includes means 222 for producing, from the data and comments presented in the platform, a summary computer document in a format allowing a user to download and / or simply print this summary, such as the "pdf" format from the Acrobat company.
- the platform 200 includes means
- this document can be transmitted by internet and / or printed and then sent to a customer by post.
- the platform includes a system 230, called Virtual Brain, making it possible to provide, from the automatic observation of the profile, visibility results obtained by a comparison between this profile and the profiles recorded in a database, one or more standard comments which can serve as a basis for the consultant's thinking.
- a system 230 called Virtual Brain
- the platform includes means for modifying this comment in order to adapt it to the situation.
- the webpositioning module 206 of the platform comprises five sub-modules, as presented in FIG. 3:
- a first “Ranking” module which allows you to select data relating to the classification of a U.R.L. vis-à-vis search engines.
- This "Ranking” module allows you to view the results of ITPN measurements as well as the various analyzes written by the consultant for the client.
- ITPN measures are presented by an impact count, an impact corresponding to the appearance of the customer site in the list of responses to a query for a keyword on a search tool.
- results will be organized according to several categories, namely: a) “Top 1”, in which the impacts where the site appears first are counted, b) “Top 10” in which the impacts are counted where the site appears among the first ten responses, and c) “Top 20” in which are counted the impacts where the site appears among the first 20 responses.
- a second “Evolution” module which filters raw data to provide data relating to the evolution of the ranking or visibility of a site according to different time periods so as to identify variations in visibility.
- this sub-module gives access to ITPN studies from previous months.
- a "Guarantee” module which allows to filter the raw data relating to the customer to provide data relating to the nature of the service required by the customer.
- this sub-module makes it possible to present the results of the ITPN study as a function of the results covered by one of the guarantees possibly subscribed by the customer 206 in the case where the latter has subscribed to this service. In fact the customer 206 can visualize if the results covered by the guarantee are achieved.
- the platform also includes means for printing the pages being viewed, providing help or an index of the main technical words used, as well as access to the pdf documents produced, available for viewing or downloading.
- FIG. 4 represents an example of presentation of according to the “Top 1” category included in the “Webpositioning” module of the client interface.
- this page includes a menu allowing to navigate in different modules and sub-modules of the platform.
- the page contains a table presenting the results of ITPN measurements, namely the name of the search tool, the rank of appearance of the client site in the responses and the keyword sought.
- a platform in accordance with the invention makes it possible to propose the results of the visibility measurement in different forms.
- a presentation is organized by keywords as well as according to the list of pages on the client site that are indexed in the search tools.
- a client cannot modify an element of the base 228 of the platform through the client interface.
- HCI 210 module
- the HCI 210 module is dedicated to referencing management according to a specific process, called HCI, which uses means to read the content of a client's websites, coded in HTML, to translate them into XML format and to save them in the databases of search tools.
- HCI uses means to read the content of a client's websites, coded in HTML, to translate them into XML format and to save them in the databases of search tools.
- the HCI process makes it possible to reference a site almost immediately by registering this site in the database of the search tool, which represents an extremely high time saving compared to a referencing method. using a "spider", as previously described.
- the process of translating websites into XML language includes the following steps:
- TAG is a small script (or program) which is executed each time a web page containing this tag is read, i.e. downloaded.
- the TAGs generated by the platform and inserted into the XML document make it possible to count the accesses to the site via the search tool in which it is referenced.
- this tool records data relating to the user and his consultation.
- the latter which therefore acts simply as a counter which is incremented with each consultation, makes it possible to know the number of access to the site produced by the referencing according to the HCI process on a given search tool.
- the "HCI report” module of the client interface makes it possible to present the results of referencing according to this method.
- this module includes sub-modules "Clic report” and “Performance” as well as means to consult an index of the main technical words used.
- This "Clic report” sub-module allows the client to present the results of the number of accesses (or “clicks") to his site from the search tools where he was referenced according to the HCI method. These results are available according to four categories, namely:
- HCI has a control device making it possible to see the story in a cumulative manner over the interval in real time, that is to say that the client can immediately see the increase in the number of visitors on each click. .
- HolosFind tra fic 208 module
- the Holosfind traffie 208 module provides access to a set of analyzes relating to consultations or visits to a site, as detailed below using Figure 3b.
- a client can access information such as the number of visits in a day, the number of new visitors, the duration of these visits.
- the customer can consult information relating to the consultations of his site from a search engine.
- this client can consult the list of search engines considered, the number of visits that each engine generates and the list of keywords considered.
- the client can access the pages consulted by Internet users and / or a summary of the standard navigation, that is to say the successive consultation of different web pages, of an Internet user on his website. .
- a customer can consult an analysis of the languages in which the consultations of his site were carried out as well as the distribution, in terms of time zone, these consultations in a day.
- the client has technical information relating to the browsers and / or platforms used by the clients to consult their website, which allows them to improve or adapt their site to these browsers.
- the customer can ensure compatibility between the structure of his website, and in particular its programming, and the tools of Internet users viewing his site.
- the "Holosfind traffie" 208 module presents tools which make it possible to improve the site by knowing the needs and / or the behavior of the Internet users consulting this site.
- the webmaster of a client site can highlight the succession of pages most frequently consulted in order to simplify the consultation of his site.
- FIG. 5 is shown an example of a customer page from the traffie module. This page displays data relating to the number of page views, the number of visitors over a given period of time and a previous period of time, as well as the variation between these two periods of time.
- the measurement system of the Holosfind platform also includes a so-called live traffic module with a complete identification system of a visitor, in real time, allowing, for example, to know the data relating to its host from which he makes his consultation, to know in which page he is in a site and its duration, to know the sections or products which he is consulting, to put in direct contact via a system, such as a chat, i.e. a real-time communication window, in order to exchange information in text mode and send files to it in different formats - (text, sound or video) during the chat or online dialogue.
- Trafic live has functions allowing the personalization of dialog windows and the storage of various and varied files adapted to each part of the site.
- the live traffie system can establish a contact aiming to help them choose their destination or find, via an information transmission, a promotion particular, or send him a form on the customs and health regulations of his destination. Going further, the customer can make a three-dimensional visit of a hotel room, which reaches him through the contact interface, or listen to the official tune chosen for the Rio Carnival in order to promote this destination or to give a realistic overview. Thanks to this flexibility, this example could apply to the mayor of a Parisian obviously who would deliver birth certificates ordered online.
- the "Find Process” module 212 allows you to follow the progress of the work carried out by the consultant.
- This module includes five sub-modules, as shown in Figure 3c, namely: - A first “Audit” sub-module which includes a “Info Site” sub-module allowing the consultation of information concerning the client's website, and a second “Competition study” sub-module allowing the consultation of referencing and relative positioning information at the site (s) of competitor (s).
- a third “Engineering” sub-module includes an “optimization” sub-module allowing the optimized pages to be transmitted to the client by the consultant, and which the client must place and put online on his server, ie -to say at the root of the tree structure of his site, and in locations determined according to each case, to make the SEO strategy operational.
- This sub-module keeps a record of all these operations and automatically alerts the consultant of an online deadline to be respected by the client.
- a second sub-module "submission" allows you to submit a client site directly in the submission windows provided for this purpose by each engine by choosing the specific sections and categories in which the information must be submitted.
- a final “Help” sub-module which provides information relating to the use of the platform in order to understand how it works.
- each module or sub-module includes means for printing or downloading the pages being consulted, providing help or an index of the main technical words used.
- the consultant interface The consultant interface:
- the consultant interface is composed of a first home page which offers different means of filtering the files according to the consultant using the interface, and means for displaying them. a more or less reduced list.
- it includes means for selecting different types of displays, or charters, personalized Holosfind, for example in the distinctive colors of a customer.
- the information available is the name of the client site, its URL, the client's login allowing him to connect to the platform, his password, the current phase of the referencing process as well than an indicator of delay in this phase.
- This page also includes means for returning to the home page, means for searching for a client in the database, means for knowing the different durations spent studying the different files.
- the page proposing the list of files followed by the connected consultant includes means to control the referencing procedure according to the "
- “Holosfind Connect Indexing” allows you to manage the SEO services paid for by result, that is to say the number of clicks intended to download a page from the various search tools.
- the consultant can also access a specific module, namely "Holosfindoperator” which allows an operator to have restricted functions adapted to his status to consult a fleet of client sites belonging to him and which are treated as white labels by the SEO company.
- HolosFind Membership reports statistics on the results of each site to the operator and its customers, and informs the operator of statistics on the distribution of its products in its fleet.
- the “HolosFindoperator” module establishes monthly invoicing addressed to the operator concerning the sites processed by the referencing company.
- the administrator interface The administrator interface:
- the administrator interface includes a first home page allowing access to the various modules of the interface:
- the “Holosfind Administration” module allows you to create, modify and delete users of the platform (client, consultant, optimizer), as well as files managed by the SEO. This module also includes means for viewing the lists of clients, files and consultants as well as for creating new services such as a new module.
- the "Holosfind Administration” module includes means for editing new platform charters as well as modifying administrator logins and passwords.
- the “HolosFindoperator” module allows you to add a new “Findoperator” product, consult the list of products, add options and add a new search tool allowing express indexing.
- the present invention is susceptible of numerous variants.
- a super administrator interface can be integrated into the platform so as to allow a single user, using a password and a corresponding login, to modify the operation of the platform and / or to connect to this platform from '' an existing interface, such as a client, consultant or administrator interface.
- the platform includes a "licensees" interface allowing a licensed user to use the platform for a set of customers of their own, for example in a way assimilated to an operator.
- the HCI module allows the control of variations in the price to be paid by a site to the search tool for each Internet user directed to this site through this tool.
- this HCI module regularly calculates an average of the price to be paid for a site to various tools searches so that, if this average tends towards the price required by the SEO company, a consultant is automatically alerted so that he is warned of this increase.
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- General Physics & Mathematics (AREA)
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Abstract
Description
Claims
Priority Applications (4)
Application Number | Priority Date | Filing Date | Title |
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EP03787853A EP1532552A2 (fr) | 2002-08-09 | 2003-08-08 | Plateforme de type logicielle dediee au referencement de sites du reseau internet |
AU2003276376A AU2003276376A1 (en) | 2002-08-09 | 2003-08-08 | Software-type platform dedicated to internet site referencing |
CA002495536A CA2495536A1 (fr) | 2002-08-09 | 2003-08-08 | Plateforme de type logicielle dediee au referencement de sites du reseau internet |
US10/523,754 US7707196B2 (en) | 2002-08-09 | 2003-08-08 | Software-type platform dedicated to internet site referencing |
Applications Claiming Priority (4)
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FR0210148 | 2002-08-09 | ||
FR0210147 | 2002-08-09 | ||
FR02/10147 | 2002-08-09 | ||
FR02/10148 | 2002-08-09 |
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WO2004017228A2 true WO2004017228A2 (fr) | 2004-02-26 |
WO2004017228A3 WO2004017228A3 (fr) | 2004-05-13 |
Family
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PCT/FR2003/050028 WO2004017228A2 (fr) | 2002-08-09 | 2003-08-08 | Plateforme de type logicielle dediee au referencement de sites du reseau internet |
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US (1) | US7707196B2 (fr) |
EP (1) | EP1532552A2 (fr) |
AU (1) | AU2003276376A1 (fr) |
CA (1) | CA2495536A1 (fr) |
WO (1) | WO2004017228A2 (fr) |
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WO2007060345A2 (fr) * | 2005-11-25 | 2007-05-31 | Referencement . Com | Procede de traitement de donnees en temps reel en vue d’effectuer une indexation d’une annonce dans des outils de recherche sur internet |
CN105426424A (zh) * | 2015-11-04 | 2016-03-23 | 浪潮软件集团有限公司 | 一种网络数据定向分页式采集方法 |
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US7966319B2 (en) * | 2007-06-07 | 2011-06-21 | Red Hat, Inc. | Systems and methods for a rating system |
US8037009B2 (en) * | 2007-08-27 | 2011-10-11 | Red Hat, Inc. | Systems and methods for linking an issue with an entry in a knowledgebase |
US8788460B2 (en) * | 2008-06-12 | 2014-07-22 | Microsoft Corporation | Exploring attached and unattached content databases |
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US8341608B2 (en) | 2008-11-13 | 2012-12-25 | Visicom Media, Inc. | Cross-browser toolbar and method thereof for facilitating cross-browser interoperability |
US20100131856A1 (en) * | 2008-11-26 | 2010-05-27 | Brian Joseph Kalbfleisch | Personalized, Online, Scientific Interface |
US20110022466A1 (en) * | 2009-07-22 | 2011-01-27 | Carney Ii Conrad R | Travel promotion system |
TW201035919A (en) * | 2010-06-04 | 2010-10-01 | Gjun Information Co Ltd | Learning community module of intelligent proxy |
US8800033B2 (en) * | 2011-05-26 | 2014-08-05 | International Business Machines Corporation | Rotation of web site content to prevent E-mail spam/phishing attacks |
US10681182B1 (en) * | 2016-04-06 | 2020-06-09 | Uipco, Llc | Multi-device work flow management method and system for managing work flow data collection for users across a diverse set of devices and processes by unifying the work process to be data and device agnostic |
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- 2003-08-08 AU AU2003276376A patent/AU2003276376A1/en not_active Abandoned
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Also Published As
Publication number | Publication date |
---|---|
WO2004017228A3 (fr) | 2004-05-13 |
US20060122992A1 (en) | 2006-06-08 |
AU2003276376A1 (en) | 2004-03-03 |
US7707196B2 (en) | 2010-04-27 |
AU2003276376A8 (en) | 2004-03-03 |
EP1532552A2 (fr) | 2005-05-25 |
CA2495536A1 (fr) | 2004-02-26 |
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