WO2003067491A1

WO2003067491A1 - Content providing origin selection apparatus and content creation method

Info

Publication number: WO2003067491A1
Application number: PCT/JP2003/000194
Authority: WO
Inventors: Tsuyoshi Komuro; Fumio Tanaka; Masaru Eshima; Kiyoshi Ishikawa; Hidekazu Imatani; Yoshihiro Hirata
Original assignee: Dentsu Inc.
Priority date: 2002-02-06
Filing date: 2003-01-14
Publication date: 2003-08-14
Also published as: AU2003201877A1

Abstract

A content providing origin selection apparatus which can preferably be used at a stage of creating a content including two or more elements. A recording company PC (500) and an advertiser PC (600) access a PVAd (promotion video/advertisement) matching server (200) and register a matching condition. The PVAd matching server (200) performs matching process of the recording company matching condition registration DB (300) and the advertiser matching condition registration DB (400). As a result of the matching process, the matching result is transmitted to the recording company PC (500) and the advertiser PC (600) whose matching conditions are matched with each other. A PVAd is created by the matched recording company and the advertiser. The PVAd matching server (200) delivers the PVAd according to the PVAd delivery request access by a user PC (100).

Description

Description Content provider selection device and content creation method Reference to related application

All disclosures, including the specification, claims, drawings, and abstract of Japanese Patent Application No. 200-02-09, 2006 (filed on February 6, 2002), are subject to the disclosure of all of these disclosures. The application is incorporated by reference. Technical field

The present invention relates to a content providing source selecting device and a content selecting source selecting method for selecting a providing source of each element when producing a content including two or more elements.

Further, the present invention includes a technique for optimizing a combination of two or more different types of data. More specifically, for each type of data, a common index data is created in advance, and a technology that effectively handles combinations of these different types of data using the index data is developed. Including. Background art

Content transmitted on the Internet and program broadcasts is one way to convey the message of the sender of the content. For this reason, advertisers usually provide funding for content production in order to conduct advertising activities on products and the like by using the message transmission means provided in such content.

In recent years, in addition to TV programs, the introduction of content distribution and storage-based broadcasting via In-Yuichi Net has shifted to the multi-channel era. And because of the multi-channel, it is expected that the time for viewers to contact the content will decrease relatively. As a result, content creators will need to produce higher quality content, while advertisers will be able to more effectively select their products or services from a large number of content. Content that can promote It will likely be necessary to make a choice. In order to respond to such a need, there is a need for the development of web technology that effectively creates content. Disclosure of the invention

In view of the necessity of the content creator and the advertiser who sponsors the content production as described above, the present invention provides a method of creating content having a high advertising function, and a content suitable for use in such a content production stage. It is an object to provide a provider selection device and a content provider selection method.

Further, the present invention includes a technique for optimizing a combination of two or more different types of data. More specifically, for different types of data, create mutually common index data, and use a technique to effectively handle combinations of these different types of data using the index data. Including.

1) The content provider selection device of the present invention

A content provider selection device for selecting a content provider,

The content is

The content includes at least a first content part provided by a first provider and a second content part provided by a second provider,

The content provider selection device,

First provider presentation condition information recording means for recording first provider presentation condition information, which is a condition related to the content, presented by the first provider candidate,

A second providing source presentation condition information recording unit that records second providing source presentation condition information, which is a condition related to the content, presented by the second providing source candidate,

A content part provider selection means for selecting a first provider and a second provider based on the first provider presentation condition information and the second provider presentation condition information;

It is characterized by having.

Thereby, the content provider selection device presents a first provider that provides the first content part and a second provider that provides the second content part, and the candidates of the respective providers present the first provider. The content can be selected based on conditions relating to the content. Therefore, the first provider (or the second provider) The content can be produced by cooperating with the second provider (or the first provider) whose conditions relating to the content are compatible with each other.

3) The first provider presentation condition information or the second provider presentation condition information of the present invention is:

The first content portion includes cost condition information relating to provision of the first content portion, or the second content portion cost condition information relating to provision of the second content portion. That you are

It is characterized by.

Thereby, the content provider selection device sets the first content provider that provides the first content part and the second provider that provides the second content part to the first content part cost condition information or the second content part. 2 Content can be selected based on partial cost condition information. Accordingly, the first provider (or the second provider) may agree with the second provider (or the first provider) that the cost conditions related to the provision of the first (or the second) content portion are compatible with each other. The content can be produced in collaboration with

In this way, by selecting in advance the combination of both the first provider and the second provider, including the cost conditions, the financial problem that may occur before and after the production of the content is solved. Can be resolved in advance. Therefore, the selected first and second providers can smoothly and safely perform transactions related to the production of the content.

4) The first provider presentation condition information or the second provider presentation condition information of the present invention is:

Including first content portion content information that is information related to the content of the first content portion, or second content portion content information that is information related to the content of the second content portion,

It is characterized by.

Accordingly, the content provider selection device sets the first content provider that provides the first content part and the second provider that provides the second content part as the first content part content information or the second content. Select based on partial content information be able to. Accordingly, the first provider (or the second provider) may cooperate with the second provider (or the first provider) in which the conditions related to the content of the first (or the second) content part match each other. Thus, the content can be produced.

5) The content provider selection device of the present invention further comprises:

The content evaluation information related to the evaluation of the content is associated with a combination of the first content portion content information for the first content portion and the second content portion content information for the second content portion included in the content. Content evaluation information recording means for recording in association with the content partial combination information,

With

The content provider selection means further comprises:

Selecting the first provider and the second provider in consideration of the content evaluation information;

It is characterized by.

With this, the content provider selection device determines the first provider that provides the first content part and the second provider that provides the second content part based on the information including the content evaluation information. Can be selected. That is, the content jointly produced by the first provider and the second provider selected by the content provider selection means is higher by the user in the combination of the first content part and the second content part. Evaluation can be obtained. Therefore, by increasing the reliability of the content evaluation information, the user's evaluation of the content produced based on the result of the content provider selection process is improved.

6) The first content part of the present invention is a promotion content, and the second content part is an advertisement content;

It is characterized by.

Accordingly, the content provider selection device selects a first provider that provides the promotion content and a second provider that provides the advertisement content based on the conditions related to the content. Can be. Therefore, before The first provider (or the second provider) can produce the content in cooperation with the second provider (or the first provider) whose conditions related to the content are compatible with each other.

8) The terminal device of the present invention

A content created by the content provider selected by the content provider selection device is received.

1 2) The content provider selection method of the present invention is as follows.

A content provider selection method for selecting a combination of the promotion content provider and the advertisement content provider when creating the content including the promotion content and the advertisement content,

The content provider selection method,

By using a computer,

The candidate of the promotion content provider presents, records desired amount of money information for providing the promotion content,

The candidate of the advertisement content provider presents, and records desired payment amount information for including the advertisement content in the promotion content,

The combination of the promotion content provider and the advertising content provider is selected based on the desired request amount information and the desired payment amount information.

Accordingly, the content provider selection method can select the promotion content provider and the advertisement content provider based on the desired request amount information and the desired payment amount information. Therefore, the promotion content provider (or the advertisement content provider) may cooperate with the advertisement content provider (or the promotion content provider) in which the cost conditions for providing the promotion content are compatible with each other. Content can be produced.

In this way, by selecting the combination of the promotion content provider and the advertising content provider in advance, including the cost conditions, the financial problems that may occur before and after the production of the content are determined in advance. Settle I can put it. Therefore, the selected first and second providers can smoothly and safely perform transactions related to the production of the content.

13) The content creation method of the present invention

A content creation method for creating content using a computer, wherein the content is:

It is a promotion video of the artist,

Creating the content by including, in the promotional video, an advertising video related to a product or service;

It is characterized by.

Here, since the promotion video has a strong tendency to be selected for viewing by a viewer who is interested in the performing artist or the like, the viewer has sufficient interest in the advertisement video included in the video. Likely to hold. Therefore, according to the content creation method of the present invention, the possibility that the viewer recognizes the advertisement video is increased, and the advertisement effect of the advertisement target can be enhanced.

1 4) Reward sharing method for content created by product placement,

The content is

It is created by including the promotional video of the artist and the promotional video related to the product or service.

The reward distribution method for the content,

Obtain the viewing port of the content,

Based on the viewing log, the advertisement video provider pays a viewing fee to the promotion video provider,

It is characterized by.

As a result, the provider of the advertisement video in the product placement (advertisement method for making the advertisement target product appear in a movie or TV) pays the viewing fee calculated based on the viewing log to the provider of the promotion video. Therefore, it is possible to conduct clear transactions corresponding to the performance and results.

Hereinafter, the definition of terms will be described. In the present invention, the “content” refers to video information such as a still image or a moving image, or audio information, or content such as combined information of video information and audio information, such as a television broadcast, a digital broadcast, or This concept includes what is provided in predetermined units by means such as storable broadcasting or distribution via the Internet (including the use of an Internet connection via ADSL or cable TV). For example, commercial or commercial (CM), or advertising, or a movie, or a show, or a drama, or a promotional video, or a live or video recording of a theater or sport, or a study course. Information provided by using digital technology, such as broadcasting, is included in the concept of “content”.

Although the features of the present invention can be broadly shown as described above, the structure and contents thereof will be more apparent from the following disclosure, taking into consideration the drawings together with those features and effects. Would. BRIEF DESCRIPTION OF THE FIGURES

Figure 1 is a schematic diagram of the PVAd (Promotion Video-Advertisement) matching system.

FIG. 2 is a block diagram of the record company PC 500.

FIG. 3 is a block diagram of the advertiser PC 600.

FIG. 4 is a block diagram of the PVAd matching server 200.

FIG. 5 is a diagram showing a configuration of the record company matching condition registration DB 300. FIG. 6 is a diagram showing a configuration of the advertiser matching condition registration DB 400.

FIG. 7 is a flowchart of the PVAd matching process.

FIG. 8 is a flowchart of the PVAd matching approval confirmation processing.

Figure 9A shows the record company matching condition registration menu screen.

Figure 9B shows the record result for the record company.

Figure 1 OA is an advertiser matching condition registration menu screen.

Figure 10B shows the advertiser matching result screen.

Figure 11 shows an example of a PVAd distribution report screen. FIG. 13 is a diagram showing a configuration of the matching table. BEST MODE FOR CARRYING OUT THE INVENTION

table of contents

1. About contents

2. System Overview

3. Configuration of equipment

4. Correspondence between the terms described in the claims and the embodiments

5. PVAd matching process

6. Effects of the embodiment

7. Other embodiments of the present invention

—One 1. About content

An embodiment of a content provider selection device according to the present invention will be described. In the embodiment, a promotion video is used as a content part which is one component of the content.

(Hereinafter referred to as PV).

PVs are typically created by artists to promote their music to viewers. The content in the embodiment is characterized in that the PV image further includes an advertisement image. Specific examples of such content include, for example,

An example is a promotion video that includes a video of an artist performing on a PV drinking drinking water targeted for advertisement while performing music. The content is produced jointly by the record company and the advertiser.

This content is expected to significantly increase the advertising effectiveness of the advertising target. Because PVs are more likely to be viewed and selected by users interested in a particular artist, that user may be interested in the product or service advertised in the PV image. It is expected to increase. In the following, such content is referred to as “promotion video (PV) that includes the advertisement target (Ad)”, and is referred to as PVAd (pr omo ti on video / A dv ertis eme nt).

Here, when creating a PV Ad, it is important to select a combination of a record company that provides the PV and an advertiser that provides the Acl. This is because PVA d is different from traditional content and is produced jointly by two providers, a record company and an advertiser. The important factors that determine the combination of a record company and an advertiser can be mainly classified into the following two.

(1) Factors related to fee distribution conditions: Since an advertiser can effectively advertise an Ad by including Ad (advertising target) in the PV, the advertiser can use a so-called PV It is generally necessary to pay royalties. The first factor relates to the fee distribution conditions, under which conditions the PV usage fee is determined.

(2) Factors that open to the content of PV VAcl: Since PVAd is intended to appeal to specific users who want to view it, the advertiser is an artist who is the content of PV included in the PV Ad. Generally, it is required that the user segment that likes music and the user segment that sells the Ad included in the PVAd be matched. In some cases, record companies require that the artist image and the product image to be advertised be compatible. The first factor concerns the conditions under which PVAds that meet the needs of both advertisers and record companies are determined.

One of the important factors that determine the combination of a record company and an advertiser as described above is based on the inventor's original knowledge that devised an unprecedented content creation method called PVAd. It is a thing.

In this embodiment, the PVAcl matching server as the content provider selection device performs matching between the record company and the advertiser, taking into account the factors (1) and (2) that are important in the production of PVAd. This explains the PVAd matching system to be determined. The matching between the record company and the advertiser is, specifically, the PV (promotion video) provided by the record company and the advertiser providing This is a concept that includes determining the combination with the Ad (advertising target) to be provided. The PVA d produced according to the result of the matching by this system can enhance the advertising effect of the products or services included in the PVA d.

Hereinafter, the system outline of the PVAd matching system, the configuration of the device, etc., the correspondence between the terms described in the claims and the embodiments will be described, and then the processing content according to the present embodiment will be described.

—— 2. System Overview——

FIG. 12 shows the configuration of the PVAd matching system 8. The PVAd matching system 8 consists of a record company PC 500 used by a record company, an advertiser PC 600 used by an advertiser, a PVAcl matching server 200 managed by a PVAd service business owner, and a user PC used by a user ( Personal computer) composed of 100. The user PC 100, the record company PC 500, the advertiser PC 600, and the PVAd matching server 200 can be connected to each other via the Internet 2. The PVAd matching server 200 can access the matching condition registration database for record companies (hereinafter, the database is referred to as “DB”) 300 and the advertiser matching condition registration DB 400. The PVad matching server 200 may be placed on an Internet site (portal site or the like).

The record company matching condition registration DB 300 is used to record matching conditions that are prerequisites for PVAd production described later for a plurality of record companies PC500. The advertiser matching condition registration DB 4000 is used to record matching conditions premised on PVAd production for a plurality of advertisers PC600.

Note that each of the record company matching condition registration DB 300 and the advertiser matching condition registration DB 400 may be recorded directly on the hard disk of the PVAd matching server 200, or may be different from the PVAcl matching server 200. It may be recorded on another server.

I- 3. Configuration of equipment, etc. I 3— 1. Hardware configuration

FIG. 2 is an example of a hardware configuration of a record company PC 500 realized using a CPU. The record company PC 500 includes a CPU 50, a speaker 51, a display 52, a hard disk 54, a memory 56, a keyboard 58, and a communication circuit 59 for connecting to the Internet 2. The CPU 50 controls the entire record company PC 500. The memory 56 provides a work area of the CPU 50 and the like. The hard disk 54 records a program for operating the CPU 50 and a browser program for browsing the web. Operation information generated by operating the keyboard 58 is input to the CPU 50, and image information and audio information generated by the CPU 50 are output to the display 52 and the speed 51. FIG. 3 is an example of a hardware configuration of an advertiser PC 600 realized using a CPU. The advertiser PC 600 includes a CPU 60, a speaker 61, a display 62, a hard disk 64, a memory 66, a keyboard 68, and a communication circuit 69 for connecting to the Internet 2. The function of each piece of hardware is the same as that of each piece of hardware of the user PC 100 described above. The hardware configuration of the user PC 100 is the same as that of the advertiser PC 600.

FIG. 4 is an example of a hardware configuration of a PV Ad matching server 200 realized using a CPU. The PVAD matching server 200 includes a CPU 20, a hard disk 24, a memory 22, and a communication circuit 26 for connecting to the Internet 2. The hard disk 24 records a PVAd matching program for performing a PVAd matching process described later.

In this embodiment, Microsoft Windows (registered trademark) XP, NT, 2000, or the like is used as an example of the operating system (OS) of each of the record company PC 500, the advertiser PC 600, and the PVAd matching server 200. Shall be used. The program of the present embodiment realizes each function in cooperation with the OS, but is not limited thereto, and may realize each function by the program alone.

3-2. Database configuration

The databases shown in Figures 5 and 6 contain the following: (1) Factors related to the distribution conditions of fees and (2) The matching condition data is recorded in consideration of the factors. To explain this in a concrete example, for example, the record company registers matching conditions from the viewpoint of, for example, that "advertisers who pay PV usage charges under these conditions should be the partner for PVad production." (Matching conditions related to “request distribution rate” described later). On the other hand, the advertiser decides to register matching conditions from the viewpoint of, for example, "We plan to release a product with such an image, but we want to produce PVad in combination with a music that matches this image and a song." (Matching conditions related to "desired artist name", "desired song genre name", and "desired song name" described later). Hereinafter, details of each database will be described.

FIG. 5 is an example of the configuration of the record company matching condition registration DB 300. Matching condition registration for record company The file recorded in DB 300 contains the matching required for the matching process of the combination of PV (promotion video) and Acl (advertisement) for 1 PV that the record company plans to provide. Condition data is recorded line by line. The information recorded in each line is, specifically,

(1) "Client ID" that identifies the record company

(2) "A taste name", "Song genre", "Song name", "Song release time"

(3) PVAd production time, which is the desired time for PVAd production

(4) Required amount of PVAd production cost required by advertiser as PVAD production cost (¥) (5) Desired amount required by advertiser as PV usage fee after distribution of PVAd "Required distribution rate (¥ log)"

(6) "Requested access count (log)", which is the number of times a user has requested distribution request access to PVAd

(7) “Matching candidate ID” that specifies a matching candidate when a matching candidate is determined in the matching process described below.

(8) "Record company approval" indicating whether or not the matching company can approve the matching

(9) "Advertiser Approval" indicating whether or not the advertiser can approve matching

Is recorded. Note that the requested distribution rate means that after the PVAcl distribution to the user (viewer), the advertiser pays the record company according to the distribution results. This is a PV usage fee, and represents the number of distribution request accesses from users (distribution log) per charge.

FIG. 6 shows an example of the configuration of the advertiser matching condition registration DB 400. Matching condition registration for advertisers In the file recorded in DB 400, matching condition data required for matching processing of combinations of PV and Ad is recorded for each Acl of 1 that the advertiser plans to provide. Is done. The information recorded in each line is, specifically,

(1) "Client ID" to identify the advertiser,

(2) "Campaign product name" that you want to include in the PV

(3) "Campaign period", which is the period during which you want to advertise your campaign products through PVAd distribution

(4) The elements of the PV you want to combine with the campaign product, such as "desired artist name", "desired song genre", and "desired song name"

(5) "Time of PVAcl production"

(6) The amount you would like to pay the record company as PVAd production cost "PV Acl production cost payment (¥)"

(7) Desired amount to be paid to the record company as PV usage fee after distribution of PVAd "desired distribution rate (¥ Z log)"

(8) "Maximum access count (log)", which is the maximum value of the number of times the user has requested distribution requests for PVAd

(7) If a matching candidate is determined in the matching process described below, a matching candidate is specified.

Is recorded.

The “maximum number of accesses” is the number of PVAd distribution requests that the advertiser considers necessary to achieve the purpose of advertising the campaign product. Therefore, the maximum amount of PV usage fees paid by the advertiser to the record company is the distribution rate multiplied by the maximum number of accesses. This will reduce the maximum amount of PV usage fees This means that advertisers can advertise their canned products within the budget they plan. Therefore, even if the number of requested access exceeds the expected number, it is possible to prevent the advertiser from paying the record company more than the originally planned budget.

11 4. Correspondence between terms described in claims and embodiments

The correspondence between the terms described in the claims and the embodiments is as follows.

The “content provider selection device” corresponds to the PV Ad matching server 200 in FIG. “Content” corresponds to PVAD (promotion video Z-advertisement) distributed by the PVAd matching server 200 to the user PC] 00. The “first provider” and “promotion content provider” correspond to the record company 500 in FIG. 2, and the “first content part”, “promotion content” and “promotion video” correspond to the artist and This corresponds to the PV specified by the song name, etc. “Second provider” and “advertisement content provider” correspond to the advertiser PC 600 in FIG. 3, and “second content part” and “advertisement content” and “advertisement image” correspond to the campaign shown in FIG. Corresponds to the Ad specified by the product.

The “first provider presentation condition information” corresponds to the information recorded in the record company matching condition registration DB 300 shown in FIG. 5, and the “first provider presentation condition information recording means” corresponds to FIG. Corresponds to the CPU 20 of the PVad matching server 200 that performs the processing of 752. The “second provider presentation condition information” corresponds to the information recorded in the advertiser matching condition registration DB 400 shown in FIG. 6, and the “second provider presentation condition information recording means” corresponds to the advertiser PC 600. This corresponds to the CPU 20 that performs a process of recording the matching condition data transmitted from the in the advertiser matching condition registration DB 400. The “content part provider selection means” corresponds to the CPU 20 that performs the processing in steps S754 and S756 in FIG.

The “first content partial cost condition information” and the “desired required amount information” correspond to the information on the required amount of the PVAcl production cost and the required distribution rate recorded in the matching condition registration DB 300 for the record company. The “desired payment amount information” corresponds to the PVAd production cost payment amount information recorded in the advertiser matching condition registration DB 400 _c The “first content partial content information” corresponds to the artist name, song genre, song name, and song release time information recorded in the record company matching condition registration DB 300. The “second content partial content information” corresponds to each information of the campaign product name and the campaign time recorded in the advertiser matching condition registration DB 400.

“Terminal device” corresponds to the user PC 100.

11 5. P VAd matching process 11

5— 1. Overview of PVad matching process

An overview of the PVad matching process of this system will be described with reference to FIG. The record company PC 500 and the advertiser PC 600 access the PV Ad matching server 200 according to the user's operation and register the matching condition (1). The matching condition of the record company PC 500 is recorded in the record company matching condition registration DB 300 (see FIG. 5), while the matching condition of the advertiser PC 600 is recorded in the advertiser matching condition registration DB 400. (See Figure 6). The PV Ad matching server 200 performs a matching process between the record company matching condition registration DB 300 and the advertiser matching condition registration DB 400 (2). The PVad matching server 200 transmits the matching result to the record company PC 500 and the advertiser PC 600 whose matching conditions match each other as a result of the matching process (3). The above processing is an outline of the PVAcl matching processing described later.

Next, the PVAd is produced by the record company and the advertiser matched by the result of the matching process [4]. The PVAd matching server 200 records the created PVad data (5). The PVAd matching server 200 distributes the PVAd in response to the access request for the distribution of the PVAd by the user PC 100 (6).

In this way, in this system, the combination of the record company and the advertiser whose matching conditions match can be selected by the matching process, and the record company and the advertiser jointly calculate PVA d according to the matching result. Produce and distribute it to users. Therefore, records participating in the system Companies and advertisers can easily and quickly find business partners that meet both the business aspects of promoting artists and songs, advertising products, and the cost of doing so. Can be selected. In addition, such business objectives will be more effectively achieved by distributing PVAcl with high advertising effectiveness to users.

5-2. PVAd matching process

The details of the above-described processing will be described below. In the PVAd matching process, the PVAd matching server 200 is operated by a record company that provides PV (promotion video), which is a video of artists and music, and an advertiser, which provides Ad (targeted for advertisement), which is video of a product or service. The purpose is to select a combination of. Hereinafter, the processing contents of the PVAd matching will be described with reference to the flowchart of FIG. The PVAd matching server 200 receives access from a plurality of record companies PC 500 and a plurality of advertisers PC 600, and records the plurality of matching conditions in a database. In the following description, it is assumed that multiple matching conditions have already been recorded on a database basis, and one record company will be the production partner for the production of PV Acl for the promotion of an artist and music. An example of a situation where an advertiser is being searched will be explained.

After accessing the PVAd matching server 200, the CPU 50 of the record company PC 500 requests the matching condition registration according to the operation of the user of the record company PC 500 (PVAd production project staff, etc.) (FIG. 7, step S701). . The CPU 20 of the PVAd matching server 200 receives the request from the record company PC 500 and transmits the registration menu data (step S750).

The CPU 50 receives the registration menu data and displays the matching condition registration menu on the display 52 (step S703).

FIG. 9A shows an example of a matching condition registration menu screen. As shown in Fig. 9A, the matching condition registration menu contains record company user input items such as record company, artist name, song genre, song title, song release date, and PVAcl system. The desired time of production, PVAd production cost required amount, desired distribution rate, number of requested accesses, etc. are displayed. These items are the same as the data contents recorded in the record company matching condition registration DB 300 in FIG. 5 described above. However, not all the items shown in FIG. 9A are required input items, but only data used in the matching process described later may be required input items, and the rest may be optional input items.

The CPU 50 of the record company PC 500 determines whether or not the input of the matching condition by the user operation is completed (step S705). If it is determined that the input is completed, the input data is used as matching condition data. The data is transmitted to the PVAd matching server 200 (step S707). The CPU 20 of the PVAd matching server 200 records the received matching condition data in the matching condition registration DB 300 for record company (see FIG. 5) (step S752). The CPU 20 performs a matching process on the matching condition data of the record company currently being processed and the matching condition data recorded in the advertiser matching condition registration DB 400 (see FIG. 6) (step S754). ).

As indicated by the processing in step S754, the present invention includes a technique for optimizing a combination of two or more different types of data. More specifically, for each type of data, a common index data is created for each type of data, and a technique for effectively handling combinations of these different types of data using the index data is developed. Contains.

That is, the matching process of step S754 is that the matching condition data that matches the matching condition data of the record company currently being processed is recorded in the file recorded in the advertiser matching condition registration DB 400. It determines whether or not there is a row (including index data) by data comparison, data collation, condition search, data matching, etc., and extracts the file of the matching advertiser.

Specifically, the CPU 20 performs the matching process in step S754 with reference to the matching table 350 shown in FIG. The details of the processing are described below. However, the following processing is an example, and can be modified by means known to those skilled in the art. When comparing the matching condition registration DB 300 (X) for record companies and the matching condition registration DB 400 (Y) for advertisers, the matching table 350 FIG. The matching table 350 further records conditions (comparison conditions) for determining that the columns match when comparing the columns. For example, the CPU 20 determines that a combination in which the “artist name” of the DB 300 and the “desired artist name” of the DB 400 exactly match is a suitable pattern (corresponding to the comparison condition “1”). For example, it is determined that there is a matching item between the PV on the first line of DB 300 in FIG. 5 and the Ad on the first line of DB 400 in FIG.

Next, the CPU 20 determines whether or not the “song genre” of the DBDB 300 and the “desired song genre” of the DB 400 completely match with respect to the matched PV and Ad. Further, by using the matching table 350, the CPU 20 continues the comparison process between the columns for the combination of PV and Ad, and the PV and the Ad that all the columns (shown in the matching table 350) match. If there are combinations of and, those combinations will be determined to be matching patterns.

However, in the case of the comparison condition "2" in the matching table 350, for example, the comparison condition of "song release time" of DB 300 and "campaign time" of DB 400 depends on whether or not there is an overlapping range of both information. Judge. For example, “October-December 2002” and “January-December 2002” overlap, so it is judged that they are both suitable items.

In addition, in the case of the comparison condition “3” in the matching table 350, whether or not there is a match is determined according to the condition of the magnitude of both information. Specifically, if 08300 1 ^ [1 production cost request amount is less than DB400 PVAd production cost payment amount, both are judged to be suitable. For example, PV in the first row of DB 300 in Fig. 5 (PVAcl production cost required amount = 300000) and Acl in the first row of DB 400 in Fig. 6 (PVA d production cost payment amount = 4000000) It is determined to be a pattern. In the above processing, if one or both columns of the comparison target are blank, it is determined that those comparison targets match. The processing in step S754 can also be expressed as follows. `` The comparison between the first provider's presentation condition information and the second provider's presentation condition information is based on whether or not the content part contents match, and based on whether or not there is an overlapping range with respect to the timing. The first provider and the second provider are selected based on the above, and the fees are determined based on the magnitude relationship between the two parties. "

Fig. 7 After step S754, the CPU 20 of the PV Ad matching server 200 checks whether a matching pattern has been found, that is, the advertiser who has registered matching conditions that match the matching conditions of the record company currently being processed. It is determined whether or not the file has been found (step S756), and if there is no matching pattern, the process ends. On the other hand, if there is a matching pattern, the CPU 20 transmits the matching result data to the record company PC 500 and one or more advertiser PCs 600 that have registered the ad including the matching pattern (FIG. 7 steps S 7 58). The CPU 50 of the record company PC 500 displays the received matching result data on the display 52 (step S709).

Figure 9B shows an example of a matching result screen for a record company. As shown in Figure 9B, the matching result shows the advertiser company name, product name, desired campaign time, PVAcl production cost payment amount, desired distribution rate, maximum number of accesses, and the like. These items are the same as the contents of the matching condition data recorded in the advertiser matching condition registration DB 400 in FIG. If there are multiple matching results, as shown in Fig. 9B, the pages of the multiple matching results are selected according to the operation of the user clicking the "Back" or "Next" button. Is displayed.

5— 3. PV Ad Matching Approval Confirmation Processing

In this embodiment, the matching result obtained by the PVAd matching process shown in FIG. 7 is used when the approval is confirmed from both the record company and the advertiser to be matched by the PVAd matching approval confirmation process described later. Matching is to be completed. Therefore, the CPU 20 of the PVAd matching server 200 records the "matching candidate ID" for the matched data in the process of step S758 in FIG. Specifically, the CPU 20 records the matching data in each row of the DB 300 and the DB 400, The candidate ID is automatically numbered. For example, ID = 1 is recorded on the first line in FIG. 5 and the first line in FIG. 6, which are matched data.

By recording the “matching candidate ID”, the CPU 20 excludes data that is a matching candidate (that is, is in a state of waiting for approval) from the target of the subsequent matching processing. Is also possible. On the other hand, for example, if the “matching candidate ID” is not recorded within one month before the beginning of the PVAd production time recorded in DB 300 (or DB 400), that is, if there is no matching data, the matching candidate ID Can be excluded from the target of the subsequent matching process by rewriting to "X". The method of excluding from the target of the matching process is not limited to this, and the “matching process expiration date” may be separately recorded in DB 300 (or DB 400).

In the following, the process of confirming the approval of the PV A d Matching will be described with reference to the flowchart of FIG.

The CPU 50 of the record company PC 500 transmits the matching result approval data to the PVAd matching server 200 by a user operation (step S801 in FIG. 8). Approval of this matching result is performed by the user's operation by clicking the "Approve" button shown in FIG. 9B. The matching result approval data includes information on the matching candidate ID. The CPU 20 of the PVAd matching server 200 determines whether or not the matching result approval data has been received (step S850), and when it determines that the matching result approval data has been received, the matching candidate ID included in the matching result approval data. (Here, ID = 1), the approved rows of DB 300 (Fig. 5) and DB 400 (Fig. 6) (here, the first row of each DB) Rewrite the column flag from 0 to 1 (step S852). The CPU 20 determines whether both the “record company approval” and “advertiser approval” flags of the row corresponding to the matching candidate ID are 1 (step S854), and if both flags are “1”. If it is determined that there is no such request, the process ends. The CPU 20 performs the processing in steps S850, 852, and 854 each time the matching company approval data is transmitted from the record company PC 500 or the advertiser PC 600. However, these processes may be performed until a predetermined time limit. For example, CPU 2 0 means that the PVA d matching approval confirmation processing will be performed until the month before the beginning of the PVA cl production time recorded in DB 300 (or DB 400), and after that time the matching candidate ID will be Rewrite to "X". Then, when the approval data is received after the expiration of the time limit, the CPU 20 ends without performing the processing after step S852.

The process of step S854 confirms both the record company and the advertiser's willingness to become a partner in PVAd production. Obtaining approval for the matching results from both the record company and the advertiser is desirable to clarify the relationship between the two in relation to PVAd production. However, if it is not necessary to obtain the approval of both parties in the operation of the system, the matching may be determined by either one of the approvals, or the matching may be determined without the approval of both parties.

If the CPU 20 determines in the process of step S854 that both the “record company approval” and the “advertiser approval” flags are 1, the record company PC 500 that has registered those data. Then, the matching completion report data is transmitted to the advertiser PC 600, and the process ends (step S856). Specifically, the CPU 20 refers to the client ID recorded in the row corresponding to the matching candidate ID determined in the process of step S854 in the DB 300 and the DB 400, and outputs the matching completion report data. The record company PC 500 and the advertiser PC 600 as the transmission destination are determined. The CPU 20 also rewrites the matching candidate ID to “X” with respect to the data for which the matching completion report data has been transmitted, and excludes the matching candidate ID from the subsequent matching processing.

The CPU 50 of the record company PC 500 receives the matching completion report data and ends the processing. (Step S803). As a result, the user of the record company PC 5 '00 confirms that the advertiser to be a partner has been determined in the production of PVAd. For the matching completion report data, for example, a screen image similar to that shown in FIG. 9B may be used.

Similarly, the CPU 60 of the advertiser PC 600 receives the matching completion report (step S856 in FIG. 8), and the user of the advertiser PC 600 (the advertiser's PVAd Production project staff) will confirm that the record company to be a partner has been determined during PVAd production.

5 -4. Access by Advertiser PC 600

Although the above-described PVAd matching processing has been described by exemplifying a case where the record company PC 500 accesses the PVAcl matching server 200, the same processing is performed for the advertiser PC 600.

FIG. 1 OA is a screen example of the matching condition registration menu in the case of the advertiser PC 600 (corresponding to the processing in step S703 in FIG. 7 of the embodiment). As shown in Figure 10A, in the matching condition registration menu, the advertiser's user input items include advertiser, campaign product, campaign time, desired artist name, desired music genre, desired music name, and PVAd production time. , PVAd production cost payment amount, desired distribution rate, maximum number of accesses, etc. are displayed. These items are the same as the data contents recorded in the advertiser matching condition registration DB 400 in FIG. 6 described above. However, instead of all the items shown in FIG. 1 OA being required input items, only the data used in the above-mentioned matching process may be required input items, and the rest may be optional input items. It should be noted that the data input in FIG. 9A and FIG. 1 OA may be either a full text input by the user or a pull-down menu for selecting characters registered in the server 200 in advance. . FIG. 10B is a screen example of the matching result data in the case of the advertiser PC 600 (corresponding to the processing in step S709 in FIG. 7 of the embodiment). As shown in Fig. 10B, the matching result shows the name of the record company, the name of the artist, the music genre, the music release time, the required amount of PVAd production costs, the required distribution rate, the number of requested accesses, and the like. These items are the same as the contents of the matching condition data recorded in the matching condition registration DB 300 for the record company in FIG.

5-5. Variations in matching processing, etc.

In the matching process performed by the CPU 20 in step S754 of FIG. 7, not only data of perfect match but also a method of partial match, fuzzy search, or the like may be used. Also, instead of using the data of all the items recorded in the database for the matching process, some items should be used for the matching process. It may be. Variations of such a matching process are exemplified below. The first variation is a case where only items related to costs are used as matching conditions. In this case, any one of "PVAd production cost" and "distribution rate" or a combination of these may be targeted for the matching process. In addition, regarding the setting of the distribution rate, the record company sets the minimum value such as "7 yen or more", and the advertiser side sets the maximum value such as "10 yen or less". You may make it set as.

The second variation is a case where only items related to PV content are used as matching conditions. In this case, any one of "artist name", "song name", "song genre", or a combination thereof may be subjected to the matching processing.

The matching process of such variations allows the record company and advertiser to consider the (1) factors related to the fee distribution conditions and (2) the factors related to the contents of PVAcl as described in the section "1. Combinations can be selected.

The algorithm of the matching process may employ a method well known to those skilled in the art. The matching condition data used for the above-described matching processing can be modified by those skilled in the art.

5-6. PVAd distribution report

The above explanation corresponds to the processing up to the stage of selecting the combination of the record company and the advertiser by the PVAd matching system. Thereafter, a PVAd is produced in cooperation with the selected record company and the advertiser, and distributed to the user by the PVAcl matching server 200 or the like. Then, after a certain period of the PVAd distribution period, the advertiser pays the PV usage fee to the record company in accordance with the distribution result (the provider of the advertisement video based on the viewing log in the claims) Pays a viewing fee to the provider of the promotion video. " At this time, the PVAd matching server 200 may transmit a PVAd distribution report to the record company and the advertiser for the purpose of clarifying the details of the PV usage fee. Figure 11 shows an example of a PVAd distribution report screen. In the PVAD distribution report, "delivery rate", "number of accesses (logs)", and "PVAd usage fee" determined during the above-described matching process are displayed in addition to the items related to the content of the PVA cl.

The PVad usage fee is calculated by multiplying the distribution rate by the number of accesses. The number of accesses can be obtained by using a server or the like that counts the history of the number of logs of the distribution request access from the user. By sending such a PVAd distribution report, record companies and advertisers will be able to distribute how many users have viewed the produced PVAd, that is, how much advertising effectiveness has been obtained. Achieve results. In addition, advertisers pay record companies a PV usage fee that is calculated based on their distribution performance, and conduct secure transactions with clear cost performance (the ratio between the input cost and the effect). be able to. Payment and receipt of the PV usage fee between the advertiser and the record company are also processed through online transactions using Internet2.

In the embodiment, the user who receives the distribution of the PVAd sufficiently recognizes the advertisement video included in the promotion video while watching the promotion video in which the user is interested. This is because a promotion video generally has a strong tendency to be viewed and selected by a user who is interested in a performer's taste. Is also likely to be of sufficient interest. Therefore, PVAd can increase the advertising effectiveness of the product or service to be advertised.

Here, in the conventional television broadcasting or Internet distribution of promotional videos, advertisers generally use CM broadcasts, banner advertisements, and the like to advertise products and the like. However, these commercials and banner advertisements are usually independent advertising information separated from the promotion video. Therefore, users who are interested in promotional videos do not always recognize those independent advertising information. In this regard, according to the PVAd according to the embodiment, since the advertisement image is included in the mouth motion image, the promotion image is included in the promotion image. The interested user more actively recognizes the Ad (advertising target) of the advertisement image. In order to further enhance the advertising function of PVAd, it is preferable to use the scene where the artist performing on PVAd actively uses the product or service to be advertised as the advertisement image.

When creating PVAd, which is new content as described above, it is important to select the combination of the record company that provides the PV and the advertiser that provides the Ad. In order to make this selection effectively, the embodiment is characterized by performing the following matching processing.

The CPU 20 of the PVAd matching server 200 performs the matching between the record company and the advertiser in the matching records registered in the record company matching condition registration DB 300 shown in FIG. 5 and the advertiser matching condition registration DB 400 shown in FIG. 6, respectively. Judgment is made based on whether or not the tuning conditions are met. And the matching condition items recorded on a daily basis include the cost-related conditions such as “PVAd production cost” and “distribution rate”. In this way, by selecting the combination of the record company and the advertiser in advance, including the cost conditions, it is possible to solve in advance the financial problems that may occur before and after the production of PVAd. I can put it. In addition, since the CPU 20 selects a combination of a record company and an advertiser after considering the financial conditions in advance, the selected record company and advertiser must Transactions related to can be conducted smoothly and safely.

In the present embodiment, the matching condition items recorded on a one-day basis include PV art (promotion video) such as “artist name”, “music genre”, and “music name” (FIG. 5). , See Figure 6). Therefore, the matched record company and advertiser can produce PVAd in cooperation with partners whose terms related to the content of PVAd match each other.

In addition, the information recorded in the record company matching condition registration DB 300 shown in Fig. 5 or the advertiser matching condition registration DB 400 shown in Fig. 6 can be used for artist search and advertisement search for PVAd. Available.

1-7. Other Embodiments of the Invention 11 7— 1. Variations of matching conditions

The matching conditions in the embodiment include the viewpoint of how much the advertiser pays the record company (PVAd production cost, distribution rate, etc.) and the viewpoint of which PV to use (artist name, song genre, song name). ) (See Fig. 5> Fig. 6). The following variations may be adopted as other matching conditions.

The first variation uses the proportion of the PVAd production cost as the matching condition. Specifically, both the record company and the advertiser are required to enter the proportion of PVAcl production cost as a matching condition. For example, if the ratio of PVAcl production cost sharing is “record company: advertiser = 3: 7”, input “record company: advertiser d 10%: 90%”. Then, the CPU 20 of the PVAd matching server 200 selects a combination of the record company and the advertiser whose input burden ratio is similar in the process of step S754 in FIG. The second variation is that the record company wants the campaign product to match as a matching condition. Specifically, for example, a record company inputs, as matching conditions, a product (or product genre) that matches the image of an artist to be sold. Then, the CPU 20 of the PVAd matching server 200 selects a combination of the record company and an advertiser who inputs the product as a campaign product in the process of step S754 in FIG. In this variation, contrary to the above-described embodiment, a record company pays an ad usage fee (corresponding to the “second content partial cost information” described in the claims) to the advertiser as a distribution rate. It may be.

7 -2. Variation of matching process considering content evaluation

In general, a user's reputation for PVAd often depends on the prominence of the artists who appear on that PVAd. However, the combination of a certain artist and a certain product that makes up PVAcl may further enhance the user's reputation. Therefore, in the matching process performed by the CPU 20 of the PVAd matching server 200 (see step S754 in FIG. 7), a variation that takes into account the past evaluation information on the PVAd may be adopted. In this variation, PV Ad evaluation information in which the number of distribution request accesses from a user to PVA cl is associated with information indicating a combination of an artist name and a product genre (or product name) appearing in the PVAd is recorded in a database or the like. (Not shown). Then, when the PVAcl evaluation information is accumulated, for the artist, a combination with a certain product genre has a higher user evaluation than a combination with another product genre (the number of distribution request access logs). Etc.) can be obtained. Then, in the matching process performed by the CPU 20, the priority order of the matching patterns is determined in consideration of the PVAd evaluation information. Specifically, if the combination of (Artist X + Soft Drinks) had a higher number of accesses than the combination of (Artist X + Car), the matching process selected those two combinations. If there is, the combination priority of (Artist X + soft drink) is set to priority 1, and the combination pattern of (Artist X + car) is set to priority 2.

The correspondence between this variation and the claims is as follows. The “content evaluation information” corresponds to the number of accesses requested by the user for distribution, and the “content part combination information” corresponds to information indicating a combination of an artist name and a product name (product genre name). “Information recording means” corresponds to a database that records PVAd evaluation information.

It should be noted that the user's feedback information may be adopted as the “content evaluation information” instead of the user's distribution request access number. Specifically, a questionnaire survey is conducted for the users who have viewed PVacl, the ranking of the combination of the PVAd artist and the target of the advertisement is obtained as statistical information, and the statistical information is added to the statistical information during the matching process. Therefore, the priority of the matching pattern may be determined.

Once the user's content evaluation is accumulated as described above, the user is further evaluated by the matching process (step S754 in FIG. 7) performed by the CPU 20 of the PVAd matching server 200, that is, the appearance on PVAd It is possible to select a matching pattern that can enhance the artist and the advertising function to be advertised. 7-3. Variations of PVAd distribution method, etc.

In the embodiment, the example has been described in which the Internet is used as a means for distributing PVAd by the PVAd matching system. However, the present invention is not limited to this, and storage-based broadcasting, HD broadcasting, interactive data broadcasting, and the like may be used. In this case, the viewing log of the PV Ad by the user may be obtained using a telephone line or the like.

Further, in the embodiment, the so-called on-demand distribution in which the PVAd is distributed in response to the user's distribution request access has been described as an example. However, the present invention is not limited to this. You may.

7 -4. Program execution method, etc.

In the embodiment, the programs for operating the CPU 20 of the PVAd matching server 200, the CPU 50 of the record company PC 500, and the CPU 60 of the advertiser PC 600 are stored in the hard disk 24, the hard disk 54, and the hard disk 64, respectively. However, those programs can be read from the CD-ROM in which the programs are stored and installed. In addition to the CD-ROM, a program such as a flexible disk (FD) or an IC card may be installed from a computer-readable recording medium. Furthermore, the program can be downloaded using a communication line. In addition, by installing a program from a CD-ROM, the program stored in the CD-ROM is not indirectly executed by a computer, but the program stored in the CD-ROM is directly executed. May be executed.

Note that the programs that can be executed by the computer are not only those that can be directly executed by simply installing it as it is, but also those that need to be temporarily converted to other forms (for example, decompress data-compressed programs). Etc.), and also include those that can be executed in combination with other module parts.

In the above embodiment, each process is realized by a CPU and a program. A part or all of each function may be configured by hardware logic (logic circuit).

7-5. Variations in the operation method of the P V a d matching system

The PVA d matching system 8 according to the present embodiment is used by a record company. The example shown here is composed of a record company PC 500, an advertiser PC 600 used by the advertiser, a PVAd matching server 200 managed by the business owner providing PVAcl service, and a user PC 100 used by the user. It is not limited to. As another embodiment, a case will be described in which a movie or a drama is adopted instead of the promotion video as “promotion content” or “mouth motion video” of the present invention. In this case, the “record company PC 500” in the embodiment is managed by a movie company or a talent office. In addition, the “artist” of the present invention corresponds to an actor, an evening rent, or the like. In the embodiment, the user PC 100 has been exemplified as the terminal device used by the user. However, the present invention is not limited to this, and other embodiments include a personal digital assistant (PDA), a mobile phone, and the like. Other devices may be used.

As described above, the outline of the present invention and the preferred embodiments of the present invention have been described. However, each term is used for explanation, not for limitation, and is used in the technical field related to the present invention. Those skilled in the art will recognize and be able to implement other variations of systems, devices, and methods within the scope of the description of the invention. Accordingly, such modifications are deemed to fall within the scope of the present invention.

Claims

The scope of the claims

1. A content provider selection device that selects a content provider using a computer,

The content is

The content provider selection device,

A first provider presentation condition information recording unit that records first provider presentation condition information, which is a condition related to the content, presented by the first provider candidate;

A content provider selection device comprising:

2. A computer-readable program for causing a computer to function as a content provider selection device for selecting a content provider, wherein the content is:

The program includes the following content provider selection device:

A first provider presentation condition information recording unit that records first provider presentation condition information that is a condition related to the content, presented by the first provider candidate;

A second provider presentation condition information recording unit that records second provider presentation condition information that is a condition related to the content, presented by the second provider candidate,

Content part provider selection means for selecting a first provider and a second provider based on the first provider presentation condition information and the second provider presentation condition information,

A program for functioning as a content provider device provided with

3. In the content provider selection device or the program described in claim 1 or 2,

The first provider presentation condition information or the second provider presentation condition information is:

What is characterized by.

4. In the content provider selection device or the program according to any one of claims 1 to 3,

What is characterized by.

5. The content provider selection device or the program according to claim 4, wherein the content provider selection device further comprises:

The content evaluation information related to the evaluation of the content is associated with a combination of the first content portion content information for the first content portion and the second content portion content information for the second content portion included in the content. Recording means for recording content evaluation information in association with content partial combination information,

With

The content provider selection means further comprises:

What is characterized by.

6. In the content provider selection device or the program according to any one of claims 1 to 5,

The first content part is promotion content,

The second content portion is advertising content;

What is characterized by.

7. A content provider selection device for selecting a content provider, wherein the content is:

C PU of the content provider selection device is:

Recording first provider presentation condition information, which is a condition related to the content, presented by the first provider candidate,

Recording second provider presentation condition information, which is a condition related to the content, presented by the second provider candidate,

The content evaluation information related to the evaluation of the content is associated with a combination of the first content portion content information for the first content portion and the second content portion content information for the second content portion included in the content. Record in association with the content part combination information,

Selecting a first provider and a second provider based on the first provider presentation condition information, the second provider presentation condition information, and the content evaluation information;

A content provider selection device characterized by the following.

8. Created by the content provider selected by the content provider selection device according to any one of claims 1, 3, 4, 5, 6, and 7. Terminal device that receives the received content.

9. Using a computer to provide content to select content providers Source selection method, wherein the content includes at least a first content part provided by a first provider and a second content part provided by a second provider.

The content provider selection method is as follows:

Recording first provider presentation condition information, which is a condition related to the content, presented by the candidate of the first provider,

Selecting a first provider and a second provider based on the first provider presentation condition information and the second provider presentation condition information;

Content provider selection method characterized by the following.

10. The content provider selection method according to claim 9, wherein the first provider presentation condition information or the second provider presentation condition information includes a cost related to provision of the first content portion. The first content part cost condition information that is a condition or the second content part cost condition information that is a condition of the cost related to the provision of the second content part;

Content provider selection method.

11 1. In the content provider selection method described in claim 9 or 10,

The first provider presentation condition information or the second provider presentation condition information is first content portion content information that is information related to the content of the first content portion, or related to the content of the second content portion. The second content part content information,

Content provider selection method characterized by the following.

1 2. Create content including promotion content and advertising content A content provider selection method for selecting a combination of the promotion content provider and the advertising content provider.

The content provider selection method,

By using a computer,

5 Record the desired request amount information for providing the promotion content presented by the candidate of the promotion content provider,

A method of selecting a combination of the promotion content provider and the advertisement content provider based on the desired request amount information and the desired payment amount information.

1 3. A content creation method that creates content using a computer.

5 The content is

It is a promotion video of the artist,

Content creation method characterized by the following.

U

1 4. Reward sharing method for content created by product placement,

The content is

It is created by including a promotional video of the artist and an advertising video related to the product or service in the promotional video.

The reward distribution method for the content,

Obtain the viewing port of the content,

Based on the viewing log, the provider of the advertisement video pays a viewing fee to the provider of the promotion video, Reward distribution method including.