WO2003066451A1 - Display package - Google Patents

Display package Download PDF

Info

Publication number
WO2003066451A1
WO2003066451A1 PCT/BR2003/000017 BR0300017W WO03066451A1 WO 2003066451 A1 WO2003066451 A1 WO 2003066451A1 BR 0300017 W BR0300017 W BR 0300017W WO 03066451 A1 WO03066451 A1 WO 03066451A1
Authority
WO
WIPO (PCT)
Prior art keywords
wall
package
box
weakened
lateral
Prior art date
Application number
PCT/BR2003/000017
Other languages
English (en)
French (fr)
Inventor
Armando ALBARELLI JÚNIOR
Original Assignee
Johnson & Johnson Industrial Ltda
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Johnson & Johnson Industrial Ltda filed Critical Johnson & Johnson Industrial Ltda
Priority to AU2003209868A priority Critical patent/AU2003209868A1/en
Publication of WO2003066451A1 publication Critical patent/WO2003066451A1/en

Links

Classifications

    • BPERFORMING OPERATIONS; TRANSPORTING
    • B65CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65DCONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D5/00Rigid or semi-rigid containers of polygonal cross-section, e.g. boxes, cartons or trays, formed by folding or erecting one or more blanks made of paper
    • B65D5/42Details of containers or of foldable or erectable container blanks
    • B65D5/44Integral, inserted or attached portions forming internal or external fittings
    • B65D5/52External stands or display elements for contents
    • B65D5/526Containers with means for displaying items at different heights
    • B65D5/5266Containers with means for displaying items at different heights in tiered or stepped relationship
    • AHUMAN NECESSITIES
    • A47FURNITURE; DOMESTIC ARTICLES OR APPLIANCES; COFFEE MILLS; SPICE MILLS; SUCTION CLEANERS IN GENERAL
    • A47FSPECIAL FURNITURE, FITTINGS, OR ACCESSORIES FOR SHOPS, STOREHOUSES, BARS, RESTAURANTS OR THE LIKE; PAYING COUNTERS
    • A47F5/00Show stands, hangers, or shelves characterised by their constructional features
    • A47F5/10Adjustable or foldable or dismountable display stands
    • A47F5/11Adjustable or foldable or dismountable display stands made of cardboard, paper or the like

Definitions

  • the present invention refers to a new package for storing an amount of different articles, such as articles of personal hygiene contained in small boxes, to be purchased by a retailer and displayed to the consumers in different points of retail sale usually provided with counters and shelves for placing the products to be sold, as it occurs in different commercial establishments.
  • packages for containing products such as self-adhesive bandages, which are usually packaged in small boxes to be sold in different points of retail sale, in which it is desirable to have the products adequately displayed to the consumers accessing said point of sale.
  • packages are generally in the form of a parallelepipedic box made of cardboard and constructed in different ways, in order to function as a means for storing larger quantities of the manufactured product, as well as a means for shipping the product to the points of sale, where the product is delivered to the retailer.
  • a display device which may take the form of a hook, support, a shelf, or even a drawer, not only requiring a certain work from the retailer, but also the use of display devices, which very often are not available, mainly in small and medium size commercial establishments .
  • Some packages of this type are constructed to be superiorly opened by the retailer and placed onto a horizontal counter or shelf, in order to function as a kind of tray for containing and displaying the products during the period of retail sale. Nevertheless, such known parallelepipedic packages, when superiorly opened, do not form a display device that leads to an adequate visualization of the articles by the consumer.
  • the articles therein may not be visible to the retailer and mainly to the consumer, with the visual advertising of the product being limited to the messages externally applied to the package walls .
  • the poor vision of the interior of these packages when placed in a somewhat high position, prevents the retailer from visually and easily controlling the amount of remaining products, i.e., the stock available to the consumers.
  • the present display package has the form of a usually parallelepipedic box, having the front wall and lateral walls provided with weakened lines, which will be manually ruptured in order to detach, from the respective walls of the box, front wall portions and lateral wall portions.
  • the upper wall is foldable along its width, in order to define an insert, provided with a plurality of frontward facing steps and which will be fitted inside the box. According to this construction, the box is transformed, when opened, in a display provided with a plurality of steps for displaying the articles.
  • Figure 1 is a plan view of a single unfolded sheet for the formation of the present package, according to an embodiment of the invention
  • Figure 2 is a front lateral perspective view of the package of figure 1, prior to the rupture of the front and lateral weakened lines;
  • Figure 3 is a perspective view of the package of figure 2, with the lateral and front wall portions being detached and illustrated in an exploded view;
  • Figure 4 is a perspective view of the open package with the insert being mounted therewithin;
  • Figure 5 is a cross-sectional view of the display package of figure 4;
  • FIGS. 6, 7, 8 and 9 are similar views to those of figures 1, 3, 4 and 5 respectively, but directed to another embodiment of the package .
  • the present package is preferably formed from a single sheet of cardboard, board, or any other similar material adequate to the desired operation.
  • the cardboard sheet is cut and folded, in order to allow the formation of a box with a preferably parallelepipedic shape, whose height and depth are substantially smaller than the width.
  • the box presents a front wall 10, a rear wall 20, an upper wall 30, a lower wall 40 and lateral walls 50, the front wall 10 being provided with a weakened front line 11, which is upwardly spaced from the lower wall 40 of the package.
  • the weakened front line 11 may have its ends limited by the lateral walls 50 of the package, and arranged in a rectilinear and parallel manner in relation to the lower front edge of the parallelepipedic box.
  • the weakened front line 11 could present many different shapes which are adequate to the plastic form and to the specific functional characteristic desired to be obtained from the package.
  • the distance between the weakened front line 11 and the lower front edge 11 is dimensioned as a function of the articles to be packaged inside the box, when said package is operating as a display device on a counter or on a wall.
  • the ends of the weakened front line 11 are joined to the weakened lateral lines 51, which are each provided on one of the lateral walls 50.
  • the three weakened lines which may be contained in the same inclined plane, according to the illustrated embodiments, are manually breakable, in order to detach, from the respective walls of the box, a front wall portion 10a and lateral wall portions 50a, which are defined between the respective weakened front line 11 and weakened lateral lines 51 and the upper wall 30.
  • the plane of the weakened front lines 11 and the weakened lateral lines 51 contains the upper edge of the rear wall 20 of the parallelepipedic box.
  • the lower wall 40 comprises a pair of first lower wall portions 40a, which are incorporated, by respective fold lines, to the lower edge of the front wall 10 and rear wall 20, respectively, and which, in the closed box condition, are affixed coplanar to each other, for example by an adhesive strip commonly used for closing cardboard packages. Other fixation and closing means may also be used.
  • the lower wall 40 further comprises a pair of second lower wall portions 40b, which are incorporated, by respective fold lines, to the lower edge of the lateral walls 50 and which, in the closed box condition, are seated onto the first lower wall portions 40a, in an arrangement known in the art.
  • the upper wall 30 comprises a pair of first upper wall portions 30a and a pair of second upper wall portions 30b incorporated, by respective fold lines, to the upper edge of the front wall 10, rear wall 20 and lateral walls 50, respectively, such as described in relation to the formation of the lower wall 40.
  • the two first upper wall portions 30a are inwardly folded, to a position mutually coplanar and generally orthogonal to the planes of the lateral walls 50.
  • the second upper wall portions 30b are seated the first upper wall portions 30a, which are attached to each other by an adhesive strip, for example, as described in relation to the closing operation of the lower wall
  • the lateral walls 50 are joined to the rear wall 20 by respective fold lines 23, whereas the front wall 10 is joined, on one side, to one of the lateral walls 50, by a fold line 13 and, on the other side, to the other lateral wall 50 by means of a flap 16, which is incorporated to one of said parts and affixed to the other, for example by gluing.
  • the flap 16 is incorporated to said other lateral wall 50.
  • the second lower wall portions 40b are chamfered, according to manually breakable weakened lines 41, which are configured so that, when said second lower wall portions 40b are angularly upwardly displaced around the fold lines thereof common to the respective and adjacent lateral walls 50, and towards the latter, they present free end edges, which are defined upon rupturing the respective weakened lines 41, following the adjacent weakened line 51 of the respective lateral wall 50.
  • the junction of the two first upper wall portions 30a is made by an adhesive strip or other adequate material or process, in order to define, in this junction, a fold line 31, which allows the relative angular displacement between the two first upper wall portions 30a.
  • the fold line that joins the front wall portion 10a to the adjacent first upper wall portion 30a is a weakened fold line 12, which is manually breakable to allow the front wall portion 10a to be completely detached from the box, together with the lateral walls 50 and the respective second upper wall portions 30b thereof.
  • the junction of the two first upper wall portions 30a by the fold line 31 defines an insert 60, which has one of the first upper wall portions 30a joined to the upper edge of the rear wall 20 by means of a rear upper fold line 21 of the box.
  • the insert 60 thus formed may be fitted inside the box, after being folded along the fold line 31 and the median fold lines 32, each median fold line extending along the width of a respective first upper wall portion 30a.
  • the insert 60 may be provided with a plurality of steps 61, which are downwardly arranged toward the lower wall 40 and the front wall 10, following the same downward direction of the weakened lateral lines 51.
  • the folding of the insert 60 may be achieved so that the upper step 61 is disposed below the rear upper fold line 21 of the box, as illustrated in figures 4 and 5, or so that the upper step 61 lies on the same level of said rear upper fold line 21.
  • the insert 60 will have its end portion in the form of a flap, pending from the lower step 61.
  • the lower step 61 will remain spaced from both the front wall 10 and the lower wall 40 of the box and the upper step 61 will remain seated on the rear wall 20 of the box.
  • a median step 61 which in the illustrated example is the lower step 61, is seated on a pair of supporting lateral flaps 45, projecting to the inside of the lateral walls 50 of the box.
  • the supporting lateral flaps 45 are defined by respective breakable weakened lines provided in the second lower wall portions 40b. By rupturing said weakened lines and raising the second lower wall portions 40b against the respective lateral walls 50, the supporting lateral flaps 45 may be angularly displaced to the inside of the box, in order to receive thereon a respective step 61 of the insert 60.
  • the supporting lateral flaps 45 may be configured so as to impart to the step 61 seated thereon, a slight downward inclination towards the rear wall 20 of the box, in order to better stabilize the articles to be placed onto said step 61.
  • the rear wall 20 may incorporate a median portion 28, which is surrounded by the rear upper fold line 21 of the box and by a respective weakened line 29, so as to be manually and partially detached from the rear wall 20 and angularly displaced upwardly from the box, in order to define a rear panel for carrying messages allusive to the article being displayed.
  • Figures 6, 7, 8 and 9 illustrate a second embodiment of the invention, according to which the fold line joining the rear wall 20 to the adjacent first upper wall portion 30a is a weakened fold line 22, which is manually ruptured to separate said first upper wall portion 30a from the remaining parts that form the box.
  • the fold line 31 that joins the two first upper wall portions 30a is defined by an adhesive strip to be ruptured by the trader-retailer, making possible to detach said first upper wall portion 30a adjacent to the rear wall 20.
  • the insert 60 is defined by the front wall portion 10a and the adjacent first upper wall portion 30a, each of said two parts being provided with a median fold line 32 extending along the width of the box, for definition of the steps 61.
  • the insert 60 Due to the fact that the insert 60 is entirely detached from the box, the upper step 61 thereof will be seated on one or more supporting rear flaps 25, which are incorporated, by respective manually breakable weakened lines, to the rear wall 20 of the box, said supporting rear flaps 25 being angularly displaced to the inside of the box, after the respective weakened lines have been ruptured.
  • the insert 60 has a median or lower step 61 seated onto a pair of supporting lateral flaps 55, which are incorporated by manually breakable weakened lines to the lateral wall 50 of the box, said supporting lateral flaps 55 being equally angularly displaced to the inside of the box.
  • the insert 60 presents a larger depth, with a front edge 63 seated against the lower wall 40, and supported against the front wall 10 by means of spacing flaps 35, which are incorporated by respective manually breakable weakened lines to the second lower wall portions 40b, in order to be angularly upwardly displaced, so as to be disposed generally orthogonally between the front wall 10 and the front edge 63 of the insert 60.
  • the construction described above allows the box to function as a package for storing the manufactured products that are shipped to the trader-retailer.
  • the opening of the package which is made by rupturing the weakened lines and detaching the wall portions, allows the upper wall and, optionally, part of the front wall to be medianly folded, according to different fold lines, and transformed in an insert, which is fitted inside the box and provided with different steps, onto which the articles are placed and displayed.
PCT/BR2003/000017 2002-02-08 2003-02-07 Display package WO2003066451A1 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU2003209868A AU2003209868A1 (en) 2002-02-08 2003-02-07 Display package

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
BRPI0200405-4 2002-02-08
BRPI0200405-4A BR0200405B1 (pt) 2002-02-08 2002-02-08 embalagem expositora.

Publications (1)

Publication Number Publication Date
WO2003066451A1 true WO2003066451A1 (en) 2003-08-14

Family

ID=27671850

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/BR2003/000017 WO2003066451A1 (en) 2002-02-08 2003-02-07 Display package

Country Status (4)

Country Link
AR (1) AR038402A1 (es)
AU (1) AU2003209868A1 (es)
BR (1) BR0200405B1 (es)
WO (1) WO2003066451A1 (es)

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
GB200712A (en) * 1922-07-25 1923-07-19 Robert Walter Hutton Improvements in construction of collapsible display boxes
FR724743A (fr) * 1931-10-19 1932-05-02 Boîte-emballage servant également à la présentation des marchandises en étalage
US2801754A (en) * 1955-09-14 1957-08-06 Fed Carton Corp Counter display carton
DE29516084U1 (de) * 1995-10-10 1995-12-07 Fackelmann Gmbh & Co Display-Anordnung, insbesondere für Haushaltsartikel

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
GB200712A (en) * 1922-07-25 1923-07-19 Robert Walter Hutton Improvements in construction of collapsible display boxes
FR724743A (fr) * 1931-10-19 1932-05-02 Boîte-emballage servant également à la présentation des marchandises en étalage
US2801754A (en) * 1955-09-14 1957-08-06 Fed Carton Corp Counter display carton
DE29516084U1 (de) * 1995-10-10 1995-12-07 Fackelmann Gmbh & Co Display-Anordnung, insbesondere für Haushaltsartikel

Also Published As

Publication number Publication date
AR038402A1 (es) 2005-01-12
AU2003209868A1 (en) 2003-09-02
BR0200405A (pt) 2003-11-18
BR0200405B1 (pt) 2012-09-04

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